The Nathan Barry Show – Details, episodes & analysis

Want to break free from the 9-to-5 hustle and build a $1 million creator business?

In this week’s episode, I coach Aaron Francis on his course-selling business and explore how to 3x his business by the end of 2025.

Join us as we explore how to effectively implement a hub-and-spoke model to build a loyal newsletter list, proven lead magnets that can double your audience size, practical ways you can implement price tiering to instantly boost your revenue.

Timestamps:
00:00 Introduction
01:15 Breakdown of Launch Businesses
05:37 Setting Future Goals for the Business
06:38 Creators Who Pulled Off Successful Launches
10:31 Potential Problems for Product Based Creator Businesses
20:40 How to Master Audience Growth
26:50 Using Lead Magnets for YouTube to Email Conversions
36:10 Strategic Content Creation for Sustainable Growth
39:48 Tiered Pricing to Increase Revenue
49:10 Grow Your Business Without Making More Products
53:54 Cross-Selling Your Existing Products
01:05:17 Fine-Tune Your Brand Vision
01:07:40 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Featured in this episode:
High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-course
Screencasting.com: https://screencasting.com/
ConvertKit (soon to be Kit): https://convertkit.com/
Aaron Francis: https://aaronfrancis.com/
Kent C. Dodds: https://kentcdodds.com/
Wes Bos: https://wesbos.com/
Adam Wathan: https://adamwathan.me/

Highlights:
07:45 How to Bridge the Mental Gap to Your Goals
16:09 Overcoming Struggles by Delegating Tasks & Team Dynamics
23:15 Importance of YouTube and Email 
29:10 Mastering Lead Magnets
49:10 Timeline to Grow a Course Business

Want to learn how to create a successful online course that generates significant revenue?

In this episode, I chat with Aaron Francis, Co-Founder of Try Hard Studios, who shares his incredible journey of making $125,000 in just 30 days from their SQLite video course.

Aaron reveals the proven strategies that drove their course's success, effective marketing techniques, and the common challenges they encountered.

Discover how to develop a high-impact online course, implement powerful marketing tactics, and build trust with your audience to boost your sales.

Timestamps:
00:00 Introduction
00:50 Secrets to a Successful Course Launch
01:48 Marketing Strategies That Work
03:09 How to Engage Your Audience Effectively
09:29 Business Lessons and Common Mistakes
21:54 Building Trust with Your Audience
23:40 The Role of Authenticity in Content Creation
26:53 Why Sharing Personal Stories Boosts Engagement
39:32 The Importance of Video Content for Your Brand
43:37 Influencer vs. Creator: What's the Difference?
47:42 Conclusion

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Aaron:
Instagram: https://www.instagram.com/aarondfrancis/
LinkedIn: https://www.linkedin.com/in/aarondfrancis/
X: https://twitter.com/aarondfrancis
YouTube: https://www.youtube.com/@aarondfrancis
Website: https://aaronfrancis.com/

Featured in this episode:
High Performance SQLite: https://highperformancesqlite.com/watch/introduction-to-this-course
Chris Coyier: https://chriscoyier.net/
ConvertKit (soon to be Kit): https://convertkit.com/

Highlights:
03:27 How Marketers Identify Real Value
04:17 Why Urgency Drives Sales for Creators
16:00 Nathan's Livestream Plans for ConvertKit's Rebrand
16:40 If It Scares You, It's Good Content
19:15 Building Reputation with Effective Email Sequences
26:13 Using Personal Experience to Build Audience Trust
30:30 Nathan on Chris Coyier

ConvertKit is becoming Kit, and in this episode, Nathan is joined by Creative Director, Charli Prangley, for an in-depth discussion on the rebrand.

They explore why rebranding goes beyond a simple name change, the significance of aligning a company’s name with its broader vision, and the complexities of acquiring domains and other strategic assets.

Tune in as we navigate the challenges and emotional highs of rebranding, share candid reactions from the team and the public, and highlight the importance of transparency throughout the entire process.

Timestamps:

00:00 Introduction
01:05 ConvertKit Is Rebranding
10:39 Rebranding in Public
14:51 Hiring an Agency
17:17 What Does It Mean to Rebrand?
20:05 Crafting the Announcement
30:43 Dreams Realized
36:06 Reflecting on the Company’s Growth
39:22 Rebranding in Public
41:42 Honest Reactions
43:54 Concerns About the New Name
52:30 Acquisitions and Expanding the Brand
59:20 The Future of Kit

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Charli:
Instagram: https://www.instagram.com/charliprangley/
LinkedIn: https://www.linkedin.com/in/charliprangley/
Twitter: https://twitter.com/charliprangley
YouTube: https://www.youtube.com/user/charlimarietv/
Website: https://charlimarie.com/

Featured in this episode:
ConvertKit (Kit) - https://convertkit.com/
Craft and Commerce - https://conference.convertkit.com/
Koto - https://koto.studio/
Jon Youshaei - https://www.youtube.com/@youshaei/
Ali Abdaal - https://www.youtube.com/@aliabdaal/
Terry Rice - https://terryrice.co/

Highlights:

10:22 Rebranding and teaching everything you know
13:29 Almost every creator goes through a rebrand
19:31 Why Nathan loves the name Kit
30:32 Everything I’ve dreamt of is coming to life
37:02 Who is Craft & Commerce for?
45:42 Reflecting on Apple’s name change
56:19 What does it actually mean to be a “creator”?

In this episode, Nathan is joined by Ricky Zhang, the founder and CEO of Prince of Travel.

They delve into Ricky’s creator business and the specific strategies he can employ to scale it from $1.3 million to $5 million and beyond.

Tune in for an insightful conversation on effective revenue models, leadership in a growing team, and the incremental skill-building essential for business growth.

Timestamps:
00:00 Introduction
00:44 Revenue Breakdown
02:14 Advertising vs. Product Revenue
04:08 ROI on Creator Economy Attention
07:07 Growing Your Team
09:11 Creator Business Products
11:58 Skills Needed to Start a Business
14:13 Ladders of Wealth Creation
18:12 Skills Needed to Scale a Business
19:42 Leadership and Responsibility Challenges
22:29 Analyzing Competitors
26:24 Expanding the Market
28:47 Advice for Aspiring Creators

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Ricky:
Instagram: https://www.instagram.com/realricky/
LinkedIn: https://www.linkedin.com/in/realricky/
YouTube: https://www.youtube.com/@_Ricky
Website: https://princeoftravel.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
Andrew Huberman: https://www.hubermanlab.com/
Tim Ferriss: https://tim.blog/
James Clear: https://jamesclear.com/
Ladders of Wealth Creation: https://nathanbarry.com/wealth-creation/
The Points Guy: https://thepointsguy.com/

Highlights:04:07 Creators are the best in the world at capturing attention
09:11 The Strip Mall vs. Skyscraper Approach
14:13 The ladders of wealth creation: a step-by-step guide to building wealth
20:48 Team leadership for introverts
30:00 You Today vs. You One Year Ago

When your systems are set up correctly, everything runs smoothly and efficiently. Over time, you experience faster growth, less effort, and increased profitability.

This week’s episode is a must-watch masterclass on Creator Flywheels—the exact system Nathan used to scale ConvertKit to $40M per year.

Reflecting on past conversations with guests, we explore how implementing flywheels can transform linear processes into self-sustaining cycles of productivity and profit. Learn the steps to set up your own flywheel and discover six real-world examples from top creators, including Sahil Bloom, Codie Sanchez, Rachel Rodgers, and more.

Timestamps:
00:00 Introduction
00:32 Defining Flywheels
02:04 Backstory of Flywheels
03:23 Three Laws of Flywheels
04:54 Nathan's Content Creation Flywheel
06:46 Sahil Bloom's Newsletter Flywheel
12:12 What Makes A Good Flywheel?
14:50 Storygrid's Publishing Flywheel
18:35 Rachel Rodgers' Coaching Flywheel
23:00 Tiago Forte's Implementer Flywheel
29:37 Simon Severino's Podcast Flywheel
33:11 How To Create Your Own Creator Flywheel

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Featured in this episode:
Jim Collins “Good to Great”: https://a.co/d/hrLx7Lp
Creator Flywheels: https://nathanbarry.com/creator-flywheels/
ConvertKit: https://convertkit.com/
Story Grid: https://storygrid.com/
Building a Second Brain: https://www.buildingasecondbrain.com/
Reboot: https://www.reboot.io/
Paperboy Studios: https://www.paperboystudios.co/
Contrarian Thinking: https://contrarianthinking.co/

Highlights:
00:32 Nathan uses Flywheels to challenge the common idea that scaling your business means more effort
06:46 Nathan shares his favourite Creator Flywheel: Sahil Bloom’s million subscriber flywheel
13:19 Two important things to remember when creating a flywheel
33:13 How to start creating flywheels?

In this episode, Nathan is joined by Barrett Brooks, his former Chief Operating Officer at ConvertKit, for a candid discussion on why Barrett left the company.

They explore the nuances of co-leadership, celebrate their biggest achievements, and reflect on lessons learned and what they wish they had done differently.

Join us for in-depth learnings on strategic decision-making, compensation strategies, and the company culture at ConvertKit.

Timestamps:
00:00 Introduction
01:00 Why Barrett Left ConvertKit
05:26 Lessons Learned and Strategic Insights
13:45 Performance Management
15:39 Feedback Culture and Team Dynamics
33:08 Trust and Agency in Leadership
47:26 Compensation and Benefits Structure
58:24 Leveraging Influential Creators for Brand Growth
01:14:14 Reflecting on Leadership and Team Dynamics
01:26:27 Personal Branding and Content Creation
01:34:05 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Barrett:
Instagram: https://www.instagram.com/barrettabrooks/
LinkedIn: https://www.linkedin.com/in/barrettabrooks/
Twitter: https://x.com/barrettabrooks/
Website: https://barrettbrooks.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
TravelCon: https://travelcon.org/
Pat Flynn: https://patflynn.com/
World Domination Summit: https://worlddominationsummit.com/
Trust Me, I’m Lying: https://a.co/d/dnp561Z

Highlights:
04:37 Nathan on the importance of “taking your seat as the leader.”
06:43 How to build confidence, learning as you grow
08:00 Nathan and Barrett should’ve made faster decisions
13:48 The median performance you tolerate becomes the expectation
15:39 Polarity as counteracting forces that work together
18:02 Companies outgrowing employees
31:31 Toxic feedback triangles
33:08 Trust adults to be adults (allow employees to act in their agency)
35:38 Building strong relationships by listening
40:56 Unsolicited feedback
47:26 Pros and cons of different compensation and incentive strategies at ConvertKit
01:00:14 Nike sponsored athletes model
01:08:50 Barrett’s advice for ConvertKit: “be the advocates for your own story.”
01:14:40 Reboot’s 4 questions for dealing with conflict

How do you add $95,000 in sales in just 10 days?

In this episode, Nathan is joined by Simon Severino, CEO of Strategy Sprints and expert adviser to teams at Google, Roche, BMW, and many others.

Tune in for an in-depth breakdown of the strategies creators can use to scale their businesses effectively. The two explore flywheels and franchising, using real-world examples like Ali Abdaal and McDonald’s.

They also delve into the operational aspects of growing a business, such as delegating tasks, identifying key metrics, and the 3 steps to scale your creator business in 90 days.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Simon:
LinkedIn: https://www.linkedin.com/in/simonseverino
Twitter: https://x.com/simonseverino
YouTube: https://www.youtube.com/channel/UCqe61wN1WKIqWLEzuB9CPOA
Website: https://www.strategysprints.com/

Featured in this episode:
Sadhguru: https://isha.sadhguru.org/
Ali Abdaal: https://www.instagram.com/aliabdaal/
Tiago Forte: https://www.instagram.com/fortelabsco/
Part Time YouTuber Academy: https://aliabdaal.com/courses/
Alex Hormozi: https://www.instagram.com/hormozi/
Dan Martell: https://www.instagram.com/danmartell/
Nick Huber: https://www.instagram.com/sweatystartup/
Cody Sanchez: https://www.instagram.com/codiesanchez/
ConvertKit: https://convertkit.com/
Rachel Rodgers: https://www.instagram.com/rachrodgersesq/
Gino Wickman: https://ginowickman.com/
The E-Myth: https://a.co/d/4gzwsUZ
Jim Collins: https://www.jimcollins.com/

Highlights:
22:33 How to use processes to delegate
25:20 Nathan needs to simplify his flywheels course: more content does not mean more value
35:00 How podcasts helped Nathan switch customers from competitors to ConvertKit
37:22 How to speak in soundbites like Nick Huber and Codie Sanchez
40:52 The biggest thing that makes a difference in a flywheel is how long can you keep it running
44:44 The 3 mantras Nathan uses for his creator journey
46:00 Early engagement is key to social algorithms

This week on Billion Dollar Creator, Nathan sits down with Eric Jorgensen, CEO of Scribe Media.

Join us as we explore traditional and self-publishing, dissect book marketing dynamics, and discuss the strategic power of audience engagement and content creation.

They also delve into Eric’s journey from author to publishing company CEO, the concept of “creator capitalists,” and exactly how Warren Buffet leveraged his public image.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Eric:
Instagram: https://www.instagram.com/erjorgenson/
LinkedIn: https://www.linkedin.com/in/erjorgenson/
Twitter: https://twitter.com/EricJorgenson
Website: https://www.ejorgenson.com/

Featured in this episode:
The Almanack of Naval Ravikant: https://www.navalmanack.com/
Berkshire Hathaway: https://www.berkshirehathaway.com/
Epic Gardening: https://www.epicgardening.com/
Missouri Star Quilt Company: https://www.missouriquiltco.com/

Highlights:
02:38 The Almanack of Naval Ravikant is one of Nathan’s favourite books
16:44 Nathan provides feedback on Scribe Media’s business model
27:14 Discussing Dan Martell’s flywheel
38:29 Uncertainty from Nathan on whether or not to publish his next book traditionally
59:30 Nathan on Justin Rhodes who makes $3 million/year homesteading
01:00:51 Nathan says Trent Dyrsmid has a plethora of transferrable skills
01:03:05 Nick Huber and the power of an audience in professional niches
01:04:22 How much of Warren Buffet’s success is attributed to his public image?

This week, the Billion Dollar Creator podcast is thrilled to host an exceptional lineup featuring Nick Huber, Matt Schnuck, Sieva Kozinsky, Xavier Helgesen, and Kurtis Lin.

They join Nathan for a captivating discussion on how to pick the right market, what we can learn from our failures, and whether the classic advice to "follow your passion" always rings true in the business world.

Set against the breathtaking backdrop of Cabo, these esteemed entrepreneurs share their journeys, insights, and invaluable advice for those looking to build successful ventures.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Nick:
LinkedIn: https://www.linkedin.com/in/sweatystartup/
Twitter: https://twitter.com/sweatystartup
Instagram: https://instagram.com/sweatystartup

Follow Matt:
LinkedIn: https://www.linkedin.com/in/mattschnuck/
Twitter: https://twitter.com/mattschnuck
Instagram: https://www.instagram.com/mattschnuck

Follow Sieva:
LinkedIn: https://www.linkedin.com/in/skozinsky/
Twitter: https://twitter.com/SievaKozinsky

Follow Xavier:
LinkedIn: https://www.linkedin.com/in/xavierhelgesen/
Twitter: https://twitter.com/XavierHelgesen
Instagram: https://www.instagram.com/xavierhelgesen/

Follow Kurtis:
LinkedIn: https://www.linkedin.com/in/kurtislin/
Twitter: https://twitter.com/kurtisjlin
Instagram: https://www.instagram.com/kurtisjlin/

Featured in this episode:
ConvertKit - https://convertkit.com/
Better World Books - https://www.betterworldbooks.com/
Enduring Ventures https://enduring.ventures
Storage Squad - https://storagesquad.com/
Pinwheel - https://www.pinwheelapi.com/
Dan Martell - https://www.danmartell.com/
Liquid Death - https://liquiddeath.com/

Highlights:
5:26 The benefits of climbing entrepreneurial ladders
9:34 The From Boise newsletter’s Instagram reel marketing tactic
16:59 It’s important to like the people in your industry - are these the kind of people you want to hang out with for the next decade?
23:47 On the topic of margin for error, recurring purchases are crucial
26:40 Teach skills that make money to people who have money
29:16 Nathan’s new obsession with “network effects”
34:43 ConvertKit’s loom hiring strategy
41:45 Nathan wants to do more hosting similar to Dan Martell’s founders’ hike
48:03 Challenging the Silicon Valley joke of “the moment your founder starts posting regularly on Twitter, you should just write off the investment.”

Join us in Cabo with Matt Schnuck: serial entrepreneur, investor, advisor, and content creator.

In this episode, Nathan and Matt explore hiring smart teams, balancing personal and professional brand growth, and leveraging your personal brand for business growth.

Tune in to learn about Matt’s entrepreneurial journey, the role coaching has played in his career, and the exact skills and models he has leveraged to optimize performance.

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Matt:
LinkedIn: https://www.linkedin.com/in/mattschnuck/
Twitter: https://twitter.com/mattschnuck?s=20
Instagram: https://www.instagram.com/mattschnuck
Website: https://www.mattschnuck.com/

Featured in this episode:
Marshall Goldsmith: https://marshallgoldsmith.com/
Matt Mochary: https://mocharymethod.com/
Gregg Popovich: https://www.nba.com/spurs/greg-popovich
Dr. John Gottman: https://www.gottman.com/
Zone of Genius: https://zoneofgenius.com/
ConvertKit: https://convertkit.com/
Cameron Herald Episode: https://youtu.be/4vF1bKfOLso?si=bfVCBPDpd7DZbtlI

Highlights:
6:52 Nathan revisits a common topic on the podcast: finding talent
7:52 Using Marshall Goldsmith’s case study for talent development
9:52 Should Nathan hire a chief of staff?
10:28 Using the Zone of Genius framework for expanding your team
12:31 How to create content consistently
17:25 Nathan sees himself as a creator 75% and entrepreneur 25%
20:30 Nathan struggles with balancing ConvertKit’s brand and his personal brand
25:46 Nathan breaks down his current team and his next steps
28:07 What should Nathan do with his flywheels content?
42:06 Nathan’s struggle with maintenance in content creation