Explore every episode of the podcast The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
Dive into the complete episode list for The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Episode 39 - How to Coach More Athletes in Less Time
25 Sep 2024
00:19:17
Time is our most precious resource!! But so many coaches take way too long doing the actual act of coaching, writing plans and providing feedback. Hint: it's mostly because they have way too many distractions! Listen now to get my favorite 4 tips to plan and give feedback distraction-free!
If you need more help with time management and writing athlete plans, I have a free resource for you!
In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want!
Listen in for my 6 (plus a bonus #7) ways to stand out better online.
Interested in one of our programs to grow your business? Here are the key distinctions:
Dream Launcher 🚀 ✨ Month-to-month (cancel anytime) program perfect for the newer to intermediate coach looking to build a sustainable and profitable business or the one looking to get their feet wet in business help.
Focus: Business basics, time management, content creation & starting/growing your community, getting your next 5 athletes
Dream to 6 🚀 🌟 6 month high intensive program for the coach that is 💯 percent in on growing their business from hobby to full time/6+ figures, full 1:1 support, 5+ athlete requirement to join
Focus: A full load of athletes, growing a huge engaged community, becoming a content creation machine plus scaling to FT/6+ figures, hiring, etc
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
In this episode, I deep dive into the 6 stages of content creation frequency - what stage are you currently in and are you ready to move into the next level?
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Episode 26 - Mastering Your Pricing: Coaches' Top 3 Questions Answered
26 Jun 2024
00:17:02
In this episode, I dive right into the 3 questions I hear the most frequently about pricing:
1. How to change your pricing
2. Should I put my pricing on my website?
3. But what if my coach's pricing is cheaper than me?
I created a free guide to help you feel more confident about your pricing as well as be able to explain it's reasoning better. Need help setting your pricing? Download the guide here: https://coachmichellelake.ck.page/pricingguide or DM me 'Guide' on Instagram.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Episode 25 - Sales Call Secrets: How to Determine If an Athlete Fits
19 Jun 2024
00:20:36
In this episode, I give you the 3 questions to ask (or to determine the answers to) while on your sales calls. These questions are sure to help you ensure that you only get great fits in your athlete roster.
Coaching mostly (or only!) ideal fits is not only going to help you enjoy coaching more but it will also help you stay coaching longer. Both things are so important!
If you would like a copy of my sales call script, DM me the word SCRIPT on Instagram. I will send it over and you will then be able to use it to craft your own aligned sales call script!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Episode 24 - The Seasons of Coaching Part 2: The 4 Seasons in Your Year
12 Jun 2024
00:21:34
After 14 years in business, I have nailed down the seasons of my business:
1. Race Season
2. Selling Season
3. Project Season
4. Rest Season
In this episode, I help you determine your cycle in coaching based on your sports, weather and types of athletes you coach. And then, once you know your season, what you should do (and not do) to optimize your business growth and keep from feeling burned out.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Episode 23 - The Seasons of Coaching Part 1: Business Owner Seasons
05 Jun 2024
00:26:18
In this episode, I describe the three stages of business:
Season 1: Beginner, your first 5/10 athletes, as covered in the Dream Launcher Program
Season 2: Gaining Experience, building to "full", as covered in the Dream to 6 Program
Season 3: Scaling, diversifying, building out profitability and clients through scaling & hiring, as covered in the subset program to the Dream to 6, Dream Bigger
I cover the pitfalls, goals and things to institute and think about in each of the areas.
The Dream Launcher program is opening again in July for those newer coaches who:
Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works
For those more advanced coaches in Season 2 or 3, The Dream to 6 Program will be reopening in late August of 2024. Join the waitlist HERE: https://coachmichellelake.ck.page/waitlist
Episode 22 - A Content Mistake: 1 Thing Coaches Should Stop Doing Now
29 May 2024
00:21:28
In this episode, I tackle a thing I see so much with Endurance Coaches and their content. And 3 easy ways to start working on fixing it.
Content is such an important part of a coaches profession. It's the place that we hone our ability to effectively communicate our coaching, methodologies and how we help people. It's how we provide wins to those who are reading/following/subscribed to our content. And it helps us get more inquires and eventually new athletes.
What we write and how we write it is so important - we want to use our content to BUILD TRUST with those that are listening. This thing some (or many) coaches are doing is holding you back from building max trust with your people!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. Be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Episode 21 - Navigating the Coach-Athlete Relationship: What to Do When It's Not a Good Fit
22 May 2024
00:25:38
Sometimes a coaching match is not a good one! In this episode, we navigate how to get more ideal athletes to work with you by your sales call/inquiry process and weed out ones that potentially won't work and what to do after the relationship has started and it goes sour.
This episode will help endurance coaches navigate what matters to the coach in the relationship, determine your no-go's and how to listen better to red flags in the sales process. And then what to do when it doesn't work.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Hurray for the second instalment in the series on The Endurance Coachpreneur on Mindset! Each month I will bring you a new episode about one of my favorite topics!
This month, we dive into a personal favorite, the mindset of time (timelines, staying in the present, procrastination, and more). Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues.
In the Dream to 6, mindset calls are the most popular and most well attended and I hope you enjoy and find them as helpful as my coaches do!
How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!
The 6 Figure Steps Masterclass is being held on Wednesday May 15th (TODAY) at 1pm Eastern. A recording will be provided to registrants.
What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.
Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste? NOOOOOOO!!
But, what are some other ways to use it to clean up your writing or get ideas? Prompts are included in this episode :)
The DREAM TO 6 program has RE-OPENED!! Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. AND, DIY learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income) and even worse so many coaches quit before the two year mark because it’s so HARD to grow alone.
Athletes need your help to rapidly improve, why would you expect anything different for growing your business. Mentorship is cheat code!
That's why I created the DREAM to 6, to help you grow your amazing dream business so that you can increase your impact with more athletes but also grow wildly profitable.
Interested in learning more? DM me at @coachmichellelake!
Episode 19 - Cleaning House: 4 Areas Businesses Need to Clean Up
08 May 2024
00:23:11
I work with newer coaches but also ones that have been around awhile. And they often have become so set in the ways they do business that need some big help to fix processes and parts of their businesses that are feeling really stuck, and painful to change.
This is some of my favorite work.
In this episode, I go over the 4 big areas that many coaches need some help with and some of the things I do to get their business houses in order.
How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!
The 6 Figure Steps Masterclass is being held on Wednesday May 15th at 1pm Eastern. A recording will be provided to registrants.
Bonus Episode - Leveraging your Community to Build a Thriving Business
06 May 2024
00:25:51
Today, we have a special guest! Coach Robin Barth, owner and Head Coach of Rise Up Racing gives us her favorite tips and ways to leverage and build your community of athletes to grow your business.
You can learn more about Robin on Instagram @Robin_Triathlete.
How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!
The 6 Figure Steps Masterclass is being held on Wednesday May 15th at 1pm Eastern. A recording will be provided to registrants.
These are the things that I need to get out because they are constantly on my mind.
You can be in service AND a profitable profession
You can be MORE
We CAN PIONEER - to change the industry
My stories and how they relate.
The old guard is telling us that this is the way it always has been.
Be the Captain of your own ship. Own your work. Own your business. Be the leader and pioneer.
How do 6 figure Coaches do it? Discover how to fill your athlete rosters & get FREEDOM with my 6 Figure Steps blueprint. Master these 4 steps to go from struggling coach to unstoppable & profitable business owner!!!
The 6 Figure Steps Masterclass is being held on Wednesday May 15th at 1pm Eastern. A recording will be provided to registrants.
Episode 17 - 5 Changes to the Endurance Coaching Industry
24 Apr 2024
00:18:42
Fortunately or unfortunately, the coaching space has changed a lot the last few years.
It's important to stay up to date with important endurance coaching trends and this episode will help you stay current so that you can ready to optimize your business growth!
My program, the Dream to 6, is here to help you get to the next level in your business. My goal is for you to grow your coaching load by 5+ athletes almost immediately, grow your engaged community of athletes, optimize marketing, and save time so you can 🚀 grow your impact and income! The Dream to 6 is closing to coaches joining the program soon. Interested in learning more, DM me the word PODCAST on Instagram and let’s chat!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Hurray for a new series on The Endurance Coachpreneur! Each month, I will bring you a new episode about one of my favorite topics! Mindset!
This month, we dive into a crowd favorite, imposter syndrome. Listen here for explanations, practical tips and advice to help you tackle this and other mindset issues.
In the Dream to 6, mindset calls are the most popular and most well-attended and I hope you enjoy and find as helpful as my coaches do!
Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more? Give me a follow at @coachmichellelake and send me a DM! There will be special perks for early adopters of the program including the lowest pricing and the opportunity to ask questions live!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
In this episode, I am declaring the 5 things I am over with, in other words, the things in my business I no longer want to tolerate.
This episode is mostly mindset but I bet you will also associate with some or all of the things I am DONE WITH!
Coming in April 2024 - "Your First 5 Athletes" program! Want to learn more - give me a follow at @coachmichellelake and send me a DM! There will be special perks for early adopters of the program including the lowest pricing and the opportunity to ask questions live!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
What metrics actually matter on Instagram? What should you be focusing on? What is reach and does it matter? How do I use insights to repurpose or learn something about what's working with my content? How does the Instagram algorithm work?
If you have any of these questions, this episode will help you swim through what matters and what doesn't with Instagram and how posts "perform"!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Episode 12 - Get Your Content Created in 20 Minutes or Less Daily
20 Mar 2024
00:24:20
I hear from a lot of coaches about how hard it is to create content because it just takes too long.
In this episode, I first go over the three types of content creators. Once you figure out which type you are, I then recommend how you should organize and create to get it done more quickly! Are you a "batcher"? A hybrid creator? Or an "on the fly" content creator? Listen to find out which one!
Lastly, I discuss how often you should be optimally be creating as an endurance coach!
Episode 11 - The One Thing I Wish I Did Earlier in My Business
13 Mar 2024
00:17:23
Let's cut to the chase - business owners don't want to add one more thing to their to do list!
In this episode, I explain how and why starting an opt-in email list is so important for your coaching business.
First, I explain why you want to do this now (or even earlier than now). Next, I go over the three reasons why having an email list is so good for your business. And lastly, I explain how I use one feature in email to really streamline and organize my coaching.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Episode 36 - The Biggest Thing Holding You Back from Success
04 Sep 2024
00:21:03
Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.
In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.
Episode 10 - 5 Ideas for What to Post When You are Stumped
06 Mar 2024
00:23:46
We have all been there. Staring at your phone or computer absolutely unsure or stumped on what to post.
In this episode, I reveal 5 great ideas that will get you posting but also be those ideas that will help you convert your followings into inquiries!
If you need more help with content, I have a free resource, you can download it here: https://coachmichellelake.ck.page/8contenttypes I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Episode 9 - The #1 Thing Killing Your Productivity
28 Feb 2024
00:26:18
Your time is your most precious resource! In this episode, I go deep on a huge problem that many coaches have - the lack of boundaries - which is what keeps you from growing!
I can speak A LOT on this subject because I was a guilty offender of lacking in boundaries and struggling to get any work done due to a crazy amount of incoming notifications calls and messages in all different formats.
When I "fixed" these - my productivity improved and business grew!
In this episode, I review the 5 ways to get your boundaries under control and even discuss how cleaning up your boundaries will actually help you coach better.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Looking back on my rapid success and the success of the coaches that have worked with me the last few years, I whittle it down to 2 main actions:
1. Get mentorship 2. Create consistent content
I know - content can be hard because it's time-consuming and "salesy". It's putting you out there in uncomfortable ways.
But just wait a second, before you give it no love, listen to this episode where I hopefully convince you just how good, essential and helpful consistent content is for you, your athletes and followings and for growing your business!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To get the 8 Content Types free resource I discussed on today's podcast, click this link: https://coachmichellelake.ck.page/8contenttypes
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Episode 7 - What Most Coaches Need to Get Over - Now!
14 Feb 2024
00:16:08
On today's episode, we will discuss an essential "task" in running and growing your coaching business - it's so powerful it's almost a cheat code as many coaches are unwilling or scared to do it!
Are you letting this common mindset block hold you back from success?
Bonus: It's the most important task in selling out your next clinic or camp!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
One of the most important things you can do in your coaching business is to Grow Who You Know. You must grow the number of people in your network to continue to succeed.
In this episode, I discuss growing relationships but also answer the questions:
What two things are non-negotiables when you get started?
What is Social Media for?
You have met someone new, how do you start a conversation and move them to Social Media to continue the connection?
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Energy is the way you show up for your athletes. It's so much more than being excited and passionate. In this episode, I dive into the 4 areas of focus as energy is concerned, which is a perfect place to audit your personal energy. Second, I review the three ways I improve my energy when it's not as good as I want it.
It's impossible to be high energy, high vibe all the time. But it is important to be aware of how we express energy to our people and how much it matters.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode. I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Bonus Episode - Why a Coach Community is Essential to Your Success
26 Jan 2024
00:15:18
It's lonely at the top. When you are in charge, taking care of your athletes all the time, it's so important to have YOUR place with YOUR people that understand your wins, losses, challenges and struggles. Other coaches that have been there and can help you succeed faster.
Listen to this episode where I hopefully motivate you to find your coaching people!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Episode 4 - 7 Lessons from 7 Years as a Business Owner
24 Jan 2024
00:28:09
I have been a Triathlon/Endurance Coach since 2010. But I have been the CEO and owner of my own business (Fiv3 Racing) since 2016. We just had our 7th anniversary and I wanted to give you in this episode my 7 lessons learned from business ownership. My hope is that these help you accelerate your growth by not making the same mistakes as me!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Episode 3 - What's the Biggest Thing Holding You Back from Growing Your Coaching?
17 Jan 2024
00:33:38
In this episode, I dive into the biggest thing holding back from growing your coaching - which is YOUR MINDSET.
I review the 3 areas (and mindset blocks) that I hear so many coaches talk about. And many of which I have had myself! Awareness is the first way to tackle them. In this episode, I also help you not only audit which ones you need to work on, but also how to get past them.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join, just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode and be sure to subscribe to this podcast to get notification of all new episodes.
In this episode, I dive deep into the 5 key distinctions between an Endurance Coachpreneur and a Hobbyist Coach. Obviously, not all coaches will fit 100% in either of the options: hobbyist or Endurance Coachpreneur. But, it’s a great exercise to think and even journal about.
Are you looking to do this to be a hobby - something fun to enhance your life, but with no interest (or even belief) that it could ever be more?
Or do you believe strongly that not only are you a coach business owner but that you are also an entrepreneur? Capable of making your baby (you think of your business fondly like this) into some growing, hugely impactful thing? It’s a key distinction.
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
Trailer - Welcome to The Endurance Coachpreneur Podcast!
02 Jan 2024
00:12:24
Welcome to The Endurance Coachpreneur Podcast!
In this episode, I give you my WHY:
Who it’s for
How I started
Where we will be going on this podcast
In upcoming episodes, we will be digging deep into:
How to grow your business in both part time and full time hours
Strategy to take your coaching to the next level
Practical and actionable steps to get going
Mindset work to feel more comfortable and aligned in your growth
Interviews with coaches both new and experienced, all about their journey and lessons learned
Specific experts in the different skills you have to develop as a Coachpreneur.
You love triathlon, running, swimming and cycling coaching. This is the podcast to help you move from part time to full time but also from Dream to 6+ figures! Getting to do more of what you love!
I would love to connect with you over on Instagram. You can find me @CoachMichelleLake. Send me a DM and let me know what you think of the episode.
I also have an email list where I give exclusive freebies, content and updates. To join just follow this link: https://coachmichellelake.ck.page
And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!
As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.
But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.
If they stay in sport - they stay with us for life.
But first it's our job to help them stay in sport :)
My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVf
You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish.
In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:
1. Get more than your share of inquiries
2. Retain your current athletes as much as possible
3. Refresh your front end systems and be prepared for new inquiries efficiently with your back end systems
And more!
My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business changing program here: https://buy.stripe.com/7sI8yi73i8RDe88eVf
Episode 32 - What to Do if Your Business Isn't Feeling Fun
07 Aug 2024
00:28:20
In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!
The Dream Launcher program is opening in the fall for those newer coaches who:
Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works
In this episode, I answer a question I get all the time, how do I get more Instagram followers?
Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.
The Dream Launcher program is opening in the fall for those newer coaches who:
Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Episode 30 - Niche to Win: Why Endurance Coaches Need to Specialize Who They Coach
24 Jul 2024
00:20:11
It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one!
In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching.
The Dream Launcher program is opening again in late July for those newer coaches who:
Took all the certification classes but are struggling to actually get athletes
Have no clue where to start
Don’t know what order to invest in the business basics
Want help creating effective content (and may even be wondering WHY content??)
Are short on time and want to focus on what actually works
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
Episode 40 - A Reframe That Will Save You So Much Time and Energy
02 Oct 2024
00:19:36
How do you approach problems in your business? Can you reframe them into something positive? In this episode, I review why problems can actually be a good thing, how to shift your thinking about them, and how the number of problems you can handle can be a look into how big you can grow your business currently.
The DREAM TO 6 program has RE-OPENED!!
Most certification programs are completely focused on helping you learn how to coach but spend almost no time teaching you how to get athletes. DIY-learning how to run your business and bring in athletes will take forever (not to mention $$$$ cost a lot due to lost income). Even worse, so many coaches quit before the two year mark because it’s so HARD to grow alone.
Athletes need your help to rapidly improve. Why would you expect anything different for growing your business? Mentorship is a cheat code!
Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!
What you will get in the first ever Dream Content Challenge:
1. You will learn what to actually post to get more inquiries!
2. You will get help becoming more consistent in your content creation!
3. You will learn how to create "better" content that moves athletes quicker to inquiry!
This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!
Tune in to this super actionable episode! Find out how to get those inquiries, what will it take, where to focus and what athletes need to inquire!
Starting on October 21st, I will be hosting a super fun FREE CHALLENGE to help you get more ideas when creating content, as well as help you get consistent now!
What you will get in the first ever Dream Content Challenge:
1. You will learn what to actually post to get more inquiries!
2. You will get help becoming more consistent in your content creation!
3. You will learn how to create "better" content that moves athletes quicker to inquiry!
This challenge will include daily quick trainings, content prompts and accountability, as well as a dedicated call to answer all of your content questions!
Episode 45 - The Top 5 Things I Learned from the Dream Content Challenge
06 Nov 2024
00:20:31
Late last month, I ran a free 8 day content challenge and it was not only great to help coaches learn what types of content work, but it also showed some really interesting and helpful lessons in terms of coaching businesses and content! Listen here to my top 5 takeaways, plus some behind-the-scenes details!
Send me a DM and let me know what you think of the episode. And be sure to subscribe to this podcast to get notification of all new episodes. Thank you for listening!!
In this episode, I review 4 things I hear coaches doing (I may have done some of them in my past too 😇) and how they are only hurting you, not only in your mindset but in your time management and work!
✨ Daily templates and content prompts - plug and play content ideas
✨ BONUS: Special prizes for taking content action!
Also!! The Dream Launcher Program is opening NEXT WEEK! (October 28th!) If you would like to get first word of this program re-opening, join the list here: https://coachmichellelake.ck.page/dreamlauncher
✨ Daily templates and content prompts - plug and play content ideas
✨ BONUS: Special prizes for taking content action!
How does the Dream Challenge work?
🚀 On the day before the challenge starts, I will send out a welcome video to get you ready to go, as well as access to our Challenge Community
🚀 Each of the 8 days, you will receive a content explanation/prompt/example, as well as a mini-training (SHORT!) to get you the most support to post your version of the “content type of the day”
🚀 On Day 8, we will do a Q&A live call to answer all your content questions!
🚀 Plus, our community will have a place to connect with other coaches and ask questions
Episode 46 - The What, When, Who and How of the Dream to 6 Program
13 Nov 2024
00:28:48
The Dream to 6 Program is just about 2 years old and I thought it was a great time to discuss all the details of our signature program - how we help intermediate to advanced coaches break through plateaus, confusion, and burnout to build their Dream Coaching Businesses. How we have helped over 100 coaches go from Coach to Coachpreneur - not only be great coaches, but transform into great business owners that are profitable, scaling and feeling GREAT about their businesses once again.
Interested in learning more? DM me on Instagram @CoachMichelleLake. Send me acronym DT6 and I will help you learn more!