The Employee Advocacy & Influence Podcast – Details, episodes & analysis

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people?

In this episode, we are joined by Vicky Cunningham, Marketing Director at Efficio. With a background in financial services, journalism, and even acting, Vicky brings a unique perspective on how people buy from people, particularly in the niche world of procurement and supply chain consulting.

This conversation dives into the practicalities of scaling a global advocacy program. Vicky shares how Efficio uses “LinkedIn Post Pro” (a custom GPT) to help consultants overcome blank-page syndrome by providing a simple starting point for posts, and why empowering early adopters to lead with microcasts and interview-style content proved more effective than relying solely on written articles. Discover how a single LinkedIn post translated directly into a new business bid, highlighting the real impact of social selling in niche consulting, and the crucial role a dedicated employee advocacy manager and regular drop-in sessions play in supporting employees and removing common barriers to participation.

If you’ve struggled to turn employee intent into action or need to prove the ROI of advocacy to a time-poor leadership team, this episode provides the blueprint for a steady, sustainable rollout that delivers real-world business opportunities.

Resources:

Want to know how your employee advocacy strategy really stacks up?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

Download the 2026 Employee Advocacy Benchmark Report.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

How do you convince a room full of engineers that they belong on social media? It’s a challenge many marketers face, but Tolulope Aribisala-Tijani has cracked the code at Hatch by focusing on how social media will help them achieve their goals.

In this episode, Tolulope, Social Media Marketing Manager at Hatch, shares the blueprint for building an employee advocacy strategy within a global engineering firm. Tolulope provides a masterclass in launching a program from scratch, covering everything from the initial homework of tool selection to the rigorous IT security and legal due diligence required for a successful rollout.

You will learn how to navigate foundational hurdles by securing leadership backing and providing training to turn subject matter experts into active LinkedIn contributors. Tolulope shares her proven strategies for activating non-social engineers by shifting the focus to the personal benefits of participation, such as strengthening their personal brand and securing invitations to speak at industry events.

Tolulope also explores the cultural shift from hard metrics like reach toward anecdotal success, where social media becomes an ingrained, organic habit across the workforce.

Resources:

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

Book a call to discover how employee advocacy can benefit your team.

​Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.

​Download the 2026 Employee Advocacy Benchmark Report.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into employee influence!

What happens when every employee acts like an influencer? Megan Batterbury from incident.io shares the exact tactics their talent team used to spike web traffic and reach niche candidates without a formal employee advocacy program.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?

Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

Megan is the Senior Talent Operations Specialist at incident.io, where she manages employer branding and recruitment operations for one of the most active social media teams today.

In this episode, Megan breaks down the incident.io philosophy of being loud on the internet. You'll learn how they use internal Slack signal boosting channels to drive engagement, why they prefer unpolished content over glossy corporate videos, and how their talent team's LinkedIn activity caused a massive spike in website traffic and job applications. If you’re looking to build a high-impact advocacy culture that feels authentic rather than forced, this conversation is essential listening.

Resources:

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

​
Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Unlock the secrets of Storyblok's top-ranked employee advocacy program with Alexandra Asanova. In this episode, Alexandra, Senior Social Media Specialist at Storyblok, shares how her company achieved remarkable success in employee posting on LinkedIn. She dives into how Storyblok cultivates a strong, supportive company culture that naturally encourages employees to share, moving beyond corporate messaging to authentic personal profiles.

Discover their innovative approach to social media training, empowering every team member to build their personal brand and contribute to the company's social strategy. Alexandra also reveals Storyblok's strategies for tackling the common copy-paste challenge, including gamification and the exciting future of AI-powered personalization. This is a must-listen for senior marketers, employer brand leads, and social media managers looking to leverage employee influence, drive organic reach, and build unparalleled trust in their social media marketing efforts.

Resources:

Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.

World's Biggest Employee Advocacy Study.

Free copy of Bradley Keenan's book.

Free employee advocacy course.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into social strategy and employee influence!

Learn how AstraZeneca builds powerful employee advocacy, even in highly regulated pharma. Agata Qanadilo shares her playbook.

Agata Qanadilo, Employer Brand and Recruitment Marketing Manager at AstraZeneca, is a true pioneer. She built AstraZeneca Poland's employer branding function and employee advocacy program from the ground up, navigating strict compliance while fostering authentic employee voices.

In this episode, Agata reveals her strategies for empowering employees to become authentic brand advocates, from setting up a LinkedIn Academy to balancing strict regulations with genuine, employee-generated content. Discover how this "playground" approach to employer branding drives talent acquisition, enhances brand reputation, and boosts internal employee engagement, moving beyond just recruitment metrics.

Many senior marketers and employer brand leads face challenges launching advocacy in regulated sectors. Agata’s real-world insights offer a proven blueprint to overcome these hurdles, transforming employees into powerful, compliant brand storytellers and cultivating a thriving employer brand from within.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐚𝐥𝐥𝐲 𝐬𝐭𝐚𝐜𝐤𝐬 𝐮𝐩?
Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors here.

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews.

Erik Frølund, Employer Brand Lead at 3Shape, reveals how to build powerful grassroots employee advocacy from scratch, balancing authenticity and leadership buy-in. Erik shares his unique 5-year journey developing a successful employee advocacy program initially without any dedicated tools.

In this episode, Erik dives into 3Shape's strategic shift in its employer brand, moving to corporate communications. He details how they overcame early challenges of brand invisibility to attract top R&D talent by activating internal advocates. Listeners will learn his pragmatic approach to identifying early adopters, ensuring leadership buy-in, and navigating the complexities of maintaining authenticity on LinkedIn. Erik also speaks candidly about the ongoing challenges of re-engaging advocates and how to foster a culture where employees genuinely want to share their stories.

This conversation is a must-listen for senior marketers, employer brand leads, and social media managers grappling with scaling their social media strategy. Discover how to build a credible, influential brand by empowering your employees, even on a lean budget, and turn your people into your most powerful marketing channel.

Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and practical advice.

Resources:

Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors.

Book a call to discover how employee advocacy can benefit your team.

Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan's essential book, 'Employee Advocacy: 101 Cheat Codes' for deeper insights and actionable strategies.

Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Unlock successful employee advocacy with Xandrina Allday. Learn how to tailor strategies, build trust, and empower employee social sharing.

This week, join Lewis Gray and Elliot Elsley as they welcome Xandrina Allday, a leading social media consultant and founder of Allday Marketing. With a decade of experience, Xandrina has helped countless organizations master employee-generated content and launch impactful employee advocacy programs.

Xandrina dives into why a one-size-fits-all approach to employee advocacy doesn't work and why adapting tactics to different organizational structures is important. She explains why sometimes abandoning the term 'employee advocacy' internally can lead to greater buy-in, and shares invaluable tips for communicating programs to employees effectively. Plus, learn how to tackle common fears around social sharing and confidently activate your team on LinkedIn.

This episode provides actionable insights for senior marketers and employer brand leads to build authentic influence, scale their social strategy, and demonstrate tangible business impact from employee advocacy, even when starting with manual processes.

Resources:

Want to take your employee advocacy strategy to the next level? Get your FREE Employee Advocacy Health Check to find out how you compare with your competitors: HERE.

Free Social Media Policy.

Inside Barclays' Viral Employee Creator Club With Catherine McFarlane [Podcast].

Signify's Stefanie Del Moral reveals how she built a powerful personal brand on LinkedIn by participating in employee advocacy programs.

In this episode, Lewis Gray and Elliot Elsley speak with special guest Stefanie Del Moral, Global Digital Marketing Manager at Signify. Stefanie shares her unique perspective as an end-user and thriving employee advocate, detailing her journey of mastering LinkedIn for personal and professional growth. She discusses overcoming initial self-doubt, creating a consistent content routine (including her famous "coffee dates"), and developing content pillars that resonate.

Listeners will gain actionable advice on balancing authentic personal expression with corporate brand guidelines and unlocking career opportunities through strategic online presence. This episode provides a compelling, real-world example of how to inspire advocates and equip them with practical strategies to amplify their voice, enhance their influence, and drive social media marketing success. It addresses common barriers and offers solutions for both individuals and program managers.

Subscribe to The Employee Advocacy & Influence Podcast for more expert interviews and social strategy insights!

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.

Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

Assess your program's strengths with our Employee Advocacy Health Check.

Lewis Gray uncovers why employees don't post on LinkedIn and shares expert strategies to empower your team for powerful social media impact. Join Lewis as he tackles one of the most persistent challenges when managing employee advocacy initiatives: getting employees to post on LinkedIn consistently.

In this episode, Lewis dives deep into the psychology behind why many employees hesitate to share content online. He identifies the three most common barriers: lack of perceived value, fear of missteps, and time constraints, and provides proven, practical solutions. Learn how clear communication, empowering social media policies, effective training, and smart use of employee advocacy tools can transform your workforce into confident, influential brand advocates.

For senior marketers, employer brand leads, and social media managers, this episode is essential listening. Discover how to build a culture of confidence and clarity around social media, driving higher engagement, stronger personal brands, and measurable success. Stop guessing why your team isn't posting and start implementing strategies that genuinely motivate and enable them.

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report. 

Download The Employee Advocacy Benchmark Report for more insights.  

Law Meets LinkedIn: Stephens Scown's Sam Moles on Employee Advocacy [Podcast]

How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy [Podcast] 

Did you find these strategies helpful? Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into B2B social strategy and employee-driven marketing!

Don't miss future episodes! Subscribe to The Employee Advocacy & Influence Podcast wherever you listen.

Discover how Benjamin Gredeson empowers leaders and employees to build authentic B2B influence.

In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Elliot Elsley chat with Benjamin Gredeson, a global employer brand and culture strategist known for successfully scaling employee advocacy programs. Benjamin shares invaluable, real-world experience on securing senior leadership buy-in, overcoming social media fears, and cultivating a culture where genuine employee content thrives over overly polished corporate messages.

Learn practical strategies for senior marketers, employer brand leads, and social media managers to ignite influence, drive B2B social engagement, and leverage the power of authentic voices within your organization. From peer-to-peer influence to creating a sense of belonging, Benjamin unpacks how to make employee advocacy a cornerstone of your social strategy and employer brand.

This episode equips you with actionable insights to overcome common employee advocacy challenges, from hesitant leaders to content generation, helping you build a more influential and authentic brand presence.

Ready to elevate your employee advocacy? Download the World's Biggest Employee Advocacy Study for free and discover data-backed insights to supercharge your program.

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you'll have the chance to be quoted in the final report.

The Three C's of Employee Advocacy.

Assess your program's strengths with our Employee Advocacy Health Check.

Subscribe to The Employee Advocacy & Influence Podcast for more expert insights and strategies.