Explore every episode of the podcast The eMobility Marketing Podcast
Dive into the complete episode list for The eMobility Marketing Podcast. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
Why Micromobility Companies Need to Stop Selling Green and Start Selling Economics with Lewis Howard
24 Jun 2026
00:42:35
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Lewis Howard, co-founder of BridgeX, about the real bottlenecks in scaling micromobility for last mile delivery. Lewis explains why the hardware is no longer the hard part, and why everything around the vehicle, from charging and maintenance to insurance, financing, and route planning, is what determines whether a fleet deployment succeeds or fails.
He shares how BridgeX operates as an asset-light orchestration layer, bringing together manufacturers, mechanics, financiers, and operators under a single framework to make quad bike deployments commercially viable. The conversation covers the lessons Lewis draws from the parcel locker industry, why uptime above 95% is the only metric that matters to fleet buyers, how marketing in micromobility needs to shift from green narratives to hard economics, and what urban last mile delivery will look like in five years. This is also the season finale of the eMobility Marketing Podcast.
CHAPTERS
(00:02) The real bottlenecks in micromobility
(05:09) Working out the ownership supply chain
(08:02) Why BridgeX starts with just two vehicles
(10:12) What success looks like in a pilot
(12:20) Safety and city infrastructure
(18:43) The market underestimated the operational layer
(19:09) Lessons from the parcel locker industry
(22:08) Why BridgeX is an orchestration layer, not a fleet operator
(27:42) What a real project looks like in practice
(35:21) Marketing innovation vs. selling operational reliability
(38:05) Operational trust as a competitive advantage
(39:49) What micromobility will look like in five years
Connect with Lewis Howard
LinkedIn: https://www.linkedin.com/in/lhowardmgh
Connect with BridgeX
Website: https://bridgex.co
Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: nexxtindustry.com
For inquiries/sponsoring: email: hello@nexxtindustry.com
#eMobility #Micromobility #ElectricVehicles #eMobilityMarketingPodcast #LastMileDelivery #FleetManagement
Why EV Charging Companies Need to Think Like Media Brands with Diana Cwick
17 Jun 2026
00:33:11
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Diana Cwick, marketing and operations manager at Revs and host of the Charge Talk podcast, about why EV charging companies need to stop communicating like tech companies and start thinking like media brands. Diana explains why education is still the most critical and most underused growth lever in the industry, and why making your message tangible and relatable matters far more than listing product specifications.
She shares how launching Charge Talk opened unexpected doors for her personally and for the Revs brand, why short-form content is now the real entry point for any audience, and how consistent content builds the kind of authority that puts you on a buyer's shortlist before a sales conversation even starts. The conversation also covers the risks of over-relying on AI-generated content, the power of mixing up content formats, and how a podcast episode can double as a sales tool.
CHAPTERS
(00:02) Why education drives growth in EV charging
(02:20) Who needs the most education today
(03:44) Why specs alone no longer sell
(05:54) What buyers actually care about
(07:35) Why Diana started Charge Talk
(09:34) How the podcast opened unexpected doors
(12:15) What thinking like a media brand looks like in practice
(13:40) Short form as the real entry point
(15:27) How content builds authority and trust
(18:27) Does content actually shorten sales cycles?
(23:25) The biggest mistakes companies make with visibility
(25:58) AI, video and the future of content in eMobility
(31:09) First advice for a CEO wanting more visibility
(32:33) Using your podcast as a sales tool
Connect with Diana Cwick
Podcast: https://www.youtube.com/@chargetalkpodcast
LinkedIn: https://www.linkedin.com/in/dianacwick/
Connect with Revs
Website: https://www.refuelevs.com
Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt
Connect with Nexxt Industry
Website: nexxtindustry.com
For inquiries/sponsoring: email: hello@nexxtindustry.com
EV Charging Jargon Is Killing EV Sales with Matt Teske, Founder and CEO of Chargeway
05 Feb 2026
00:43:21
Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Matt Teske, Founder and CEO of Chargeway, about the biggest EV adoption blocker most teams ignore: communication.
Matt explains why the industry keeps talking in engineering terms (kW, kWh, amps, volts, plug types) even though most buyers just want three answers: Can I plug in here? How long will it take? Can I trust it? He shares the “road trip mistake” that made him realize the fuel experience—not the car—is where new buyers get stuck.
The core problem: “250 kW” on a charger creates false expectations. If a driver plugs in and sees a lower number, they assume something is broken. In reality, charging speed changes based on the car and state of charge. Matt argues this gap between what’s promised and what’s experienced is what kills confidence.
Chargeway’s response is a simple visual language: colors for plug compatibility and a 1–7 level system for charging speed that maps to real-world time. Instead of forcing people to understand charging curves, it gives drivers a clear, repeatable expectation for how long a stop will take.
The conversation also covers why early-adopter language is failing mainstream buyers, why stakeholder “not invented here” thinking creates chaos, and why EV value depends heavily on lifestyle (home charging vs street parking). Matt’s bottom line: people won’t rush to buy cars that run on a fuel they don’t understand.
CHAPTERS (00:00) Peak kW vs real-world speed (01:27) Why this episode is about clarity (03:13) Engineering talk turns people off (06:34) kW vs kWh: the useless debate (09:17) Are brands hiding behind jargon? (15:50) Colors + numbers as a solution (18:21) What “Level 6” means in time (22:33) Adoption stalls on fuel confusion (33:18) Benefits depend on your lifestyle (40:04) One message to the industry
For inquiries/sponsoring: email: hello@nexxtindustry.com
Scaling B2B Marketing in the EV Charging Industry with AMPECO’s CMO, Baycho Georgiev
16 Oct 2025
00:43:13
Welcome to the eMobility Marketing Podcast! Theo sits down with Baycho Georgiev, Chief Marketing Officer of @AMPECO , one of the world’s leading EV charging management software providers. Together they explore how AMPECO built a global B2B marketing engine powering charge point operators, utilities, and energy companies across more than 50 markets.
Baycho shares how AMPECO scaled its marketing from zero to a global presence—bridging the gap between brand and demand, connecting marketing with sales, and building thought leadership that feels human. He explains why every touchpoint in B2B marketing is both a brand and demand moment, how internal ambassador programs drive trust, and why “taste” is now the most critical skill in content marketing.
From defining marketing success by revenue, to mastering event strategy at the Intercharge Network Conference, Baycho reveals how to build credibility, unity, and measurable impact in a fast-growing but still maturing e-mobility industry.
If you’re a CPO, EMSP, marketer, or enterprise growth leader, this episode offers a masterclass on scaling B2B marketing with precision, authenticity, and long-term vision.
Chapters 00:00 The Cooperative Spirit of the EV Charging Industry 00:52 Introducing Baycho Georgiev & AMPECO’s Global Role 01:39 Building Marketing From the Ground Up 02:58 Hardware vs. Software Marketing in EV Charging 04:18 Building Trust Through Reliability & Unified Experience 07:08 Balancing Lead Generation, Brand, and Growth Stages 10:52 Brand Building Through Thought Leadership 11:45 Turning Every Team Member Into a Brand Ambassador 14:29 Content Creation: Everyone’s a Marketer Now 16:20 The Rise of Taste as a Core Marketing Skill 19:19 Measuring Success: Attribution, Revenue & Impact 22:19 Aligning Marketing and Sales Under One Goal 23:53 Event Strategy: AMPECO’s Platinum Sponsorship at ICNC 27:41 Why Events Combine Brand and Demand Better Than Any Channel 28:10 Knowing When to Invest in Sponsorships 30:28 How to Evaluate Channel ROI and Get Honest Feedback 32:13 Bringing Benchmarks From Other Industries 34:27 Defining Success Metrics & Staying Flexible 36:40 Lessons From 5 Years of E-Mobility Marketing 38:28 Collaboration and Knowledge Sharing Across Markets 39:30 Why North America Lags Behind Europe in Charging Innovation 40:30 Where to Connect With Baycho Georgiev
For inquiries/sponsoring: email: hello@nexxtindustry.com
How FLEXECHARGE Builds Trust in a Market Buyers Still Struggle to Understand
18 Mar 2026
00:36:41
Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Christophe Lephilibert, Marketing & Communications Director at FLEXeCHARGE, about how to market a highly technical EV charging product that buyers barely see and often do not fully understand.
Christophe explains why FLEXeCHARGE leads with pain, value, and business outcomes instead of product detail. For charge point operators, the message is simple: if you want to scale charging sites, add more chargers, and work around grid limits, you need software that helps charging infrastructure and the grid work together.
The conversation breaks down why authority matters more than short-term lead generation in complex B2B markets. Christophe shares how FLEXeCHARGE builds trust through education-first marketing, consistent thought leadership, webinars, and a niche podcast built for EV charging professionals, not a mass audience.
They also get into founder-led content, employee advocacy, and the real work of making internal experts visible. Christophe’s approach is practical: do not force everyone into video. Match the format to the person, make content easy to create, and help technical people share what they know in a way buyers can actually absorb.
The episode also covers customer proof, why first logos matter, how to avoid content island syndrome, and why sales and marketing need to act like one team. Christophe’s bottom line: in long sales cycles, the best follow-up is not another reminder. It is relevant content that adds value.
CHAPTERS (00:00) Give value in follow-ups (00:51) Selling invisible software (02:29) Authority beats lead gen (03:21) What FLEXeCHARGE solves (06:33) Building marketing from zero (11:07) Why the podcast works (15:14) Founder-led content that lands (20:17) Trust starts with first logos (23:19) Where marketing goes next (31:15) Sales and marketing align
For inquiries/sponsoring: email: hello@nexxtindustry.com
Why EV Charging Visibility Is Broken—and How to Fix It with Cirrantic's Arne Meusel
03 Dec 2025
00:43:23
Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Arne Meusel, Managing Director and Co-Founder of Cirrantic, the company behind one of the most sophisticated POI data pipelines in the e-mobility ecosystem. While most CPOs focus on pricing, campaigns, or hardware upgrades to boost utilization, Arne argues the real battle is fought much earlier: visibility.
If your charging locations are not accurately represented on Google Maps, Apple Maps, in-car navigation, MSP apps, and roaming platforms, you’re effectively invisible—and drivers will not trust, choose, or return to your stations.
Arne breaks down how fragmented data flows create duplicates, outdated photos, inaccurate naming, and mismatched real-time availability across platforms. He explains why CPOs often lose control of their POI data, why Google is especially difficult to manage directly, and how Cirrantic helps operators regain ownership of their digital footprint.
The conversation goes deep into how visibility and marketing reinforce each other: once the data foundation is correct, marketing can finally work—whether that’s paid media on specific Google POIs, contextual campaigns, dynamic pricing promotions, or brand-building for new charge parks. Without that foundation, no marketing can compensate for a bad digital experience.
This episode is essential for CPOs, product teams, and marketing leads who want to move from data → trust → preference → utilization, and who understand that EV charging is now a digital product as much as a physical asset.
CHAPTERS (00:00) Bad POI Data, Bad Outcomes (03:00) The Visibility Challenge (06:11) How POI Data Reaches Maps (09:20) Why Direct Google Links Fail (12:05) Fixing Duplicates and Errors (15:26) Cirrantic's Cleanup Process (17:46) How Drivers Choose Stations (19:49) Trust and Real-Time Accuracy (23:32) Data + Marketing Synergy (32:07) The Future of EV Charging Data
For inquiries/sponsoring: email: hello@nexxtindustry.com
Pricing Is a Product: How CPOs Win on Trust, Not Tactics with Maarten Hachmang
29 Oct 2025
00:56:35
Welcome to the eMobility Marketing Podcast! Theo sits down with Maarten Hachmang, founder of LaadpasTop10.nl and curator of one of Europe’s most trusted EV charging price databases.
Together they unpack how pricing, transparency, and reliability shape brand perception for charge point operators—and why a tight, predictable tariff band outperforms “cheapest today.”
Maarten explains how pricing is expectation management, why uptime beats discounts, how ad-hoc QR failures destroy trust, and why MSPs are demand engines rather than margin drains.
From AFIR-driven transparency to BI tools that benchmark tariffs at site level, this episode shows CPOs how to align pricing, maintenance, and communication into a coherent, durable strategy.
If you’re a CPO, EMSP, marketer, or enterprise growth leader, you’ll get a blunt playbook: mitigate extremes, publish the full cost (kWh + start + blocking + VAT), fix maintenance before marketing, and be boringly predictable.
Chapters (01:27) Why Maarten built a charging price database (05:23) How pricing transparency evolved under AFIR (08:35) Direct pay vs MSPs: who drives demand (12:12) Price as brand positioning for CPOs (16:06) What drivers actually care about: location, then reliability (20:26) The Shell effect: when brand feels expensive (23:42) Why maintenance matters more than marketing (28:16) Stable energy markets shrink pricing obsession (32:16) Price mismatch: app vs invoice explained (34:40) QR failures and broken ad-hoc charging flows (40:23) How LaadpasTop10 helps EV drivers choose (43:48) The BI tool for pricing and station visibility (45:59) Why dynamic pricing needs clear rules (50:13) Be boring: mitigate extremes, build trust (52:12) Stop blaming MSPs—align and improve (53:56) Where to follow Maarten and explore more
For inquiries/sponsoring: email: hello@nexxtindustry.com
Scott Murphy on Building Clover: Marketing, Mobility & the Future of E-Bikes
26 Aug 2025
00:38:27
This is the eMobility Marketing Podcast! Scott Murphy—advertising veteran, founder of Clover, and longtime mobility innovator—joins Theo to share how marketing and brand strategy have shaped his journey from New York City mopeds to Valencia’s cycling utopia.
Scott walks us through his winding path: from OpenAirplane’s universal pilot check rides, to Revel’s 7,000-strong moped fleet, to London’s cargo-bike logistics startup Finn. Now with Clover, he’s betting on a subscription-based e-bike model with unlimited battery swaps—designed to remove cost and convenience barriers keeping people from ditching cars.
We dive into why startups must treat marketing as foundational, not an afterthought; how building a waiting list demonstrates traction; and why Clover invested in branding and investor-facing materials from day one. Scott also shares candid insights on his love-hate relationship with agencies, the role of mission/vision/values in shaping a company, and how early scrappy strategies can set a lasting backbone for growth.
If you’re a founder, marketer, or mobility professional, this conversation is packed with lessons on building demand, aligning brand with product, and scaling ideas in a complex, fast-moving industry.
00:00 Why Agencies Waste Money 05:14 From Ads to Aviation 10:36 Launching Clover & E-Bikes 16:28 Building Brand Early 18:04 Traction & Investor Demand 24:21 Mission, Vision, Values 30:24 Startup Marketing Basics 32:53 Owned vs Paid Media 36:18 Pro Support Over DIY
Building Trust in eMobility: Duncan Forrester on Polestar, Volta Trucks & the Future of EV Branding
09 Sep 2025
00:33:18
Welcome to the eMobility Marketing Podcast! Duncan Forrester—former brand leader at Volvo, Polestar, Volta Trucks, Automobili Pininfarina, and McLaren—joins Theo to share his lessons on building trust, crafting narratives, and steering EV startups through today’s toughest challenges.
From luxury EVs to electrified trucks and hypercars, Duncan has helped launch some of the most recognized names in mobility. His biggest insight: startups win not just by creating great products, but by proving, milestone by milestone, that they can deliver. That’s how you earn the trust of investors, suppliers, media, and customers.
We cover why disruption sometimes backfires, the underused power of air pollution as a marketing message, and how policy certainty shapes mainstream adoption. Duncan also reflects on what he learned building Polestar into Tesla’s first real competitor, how to avoid confusing customers with technical jargon, and why startup life—though difficult—is far more rewarding than working in a legacy OEM.
If you’re a founder, marketer, or mobility professional, this episode is a masterclass in building credibility, simplifying the EV story, and creating brands that resonate with real people.
Chapters 00:00 Building Confidence & Credibility 01:06 Finding a Brand’s True Essence 02:08 Outside-In Communication & Truth to Power 03:11 Shocks Moving from OEMs to Startups 05:10 Competing with Giants & Maintaining Credibility 06:17 Lessons from Launching Polestar 08:29 Convincing Investors: Proving Ability to Deliver 10:12 When Disruption Backfires (Volta Cargo Boxes) 12:56 Air Quality as an Untapped EV Narrative 15:47 Barriers to Mainstream Adoption 18:20 Complexity of Powertrain Choices 20:45 Stop Talking Tech—Speak Customer Language 22:05 First Steps for EV Startups Today 24:06 Policy Certainty & the Role of Government 25:44 Most Proud Marketing Project 27:21 Birthday Party Argument for EVs 29:09 Startup Life Lessons & Personal Ownership 31:32 Why Everyone Should Spend Time in a Startup
Why EV Routing Is the Key to Solving Range Anxiety and Boosting CPO Growth with Gideon van Dijk
25 Sep 2025
00:46:01
Welcome to the eMobility Marketing Podcast! Gideon van Dijk—CEO and co-founder of Chargetrip—sits down with Theo to discuss why range anxiety still shapes EV adoption, how routing technology helps overcome driver insecurities, and why charging point operators (CPOs) must shift from a real estate mindset to a customer-first strategy.
From guiding nearly 3 million EV routes this summer to powering routing behind major ecosystems, Chargetrip’s data provides a unique view into how drivers choose charging stations and what keeps them loyal. Gideon explains why CPO growth often hits a ceiling, how convenience and trust outweigh price, and why one bad charging experience can lose a customer forever.
If you’re a CPO, EMSP, fleet manager, or mobility marketer, this episode will show you how routing and marketing intersect to drive utilization, build loyalty, and accelerate electrification.
Chapters 00:00 Range Anxiety & the EV Puzzle 01:06 What Chargetrip Does and Why Routing Matters 03:34 Why CPO Growth Hits a Ceiling 06:19 Shifting From Infrastructure to Consumer Focus 07:46 Removing EV Driver Anxieties 10:16 Why Convenience Outweighs Cost 13:09 How Routing Works in Practice 15:28 Planning vs. Real-World Charging Behavior 17:29 Convenience, Trust & the One-Chance Rule 20:25 Turning Routing Data Into Marketing Strategy 22:33 Cost Optimization for Commercial Fleets 24:39 Right-Sizing Batteries with Data 25:54 Fleet Charging Optimization & OPEX Savings 27:53 Why Visibility Is Essential for CMOs 31:57 Marketing, Visibility & Local Trust 33:29 Retail Partnerships and Loyalty Programs 36:21 Why Retailers Will Enter the CPO Space 39:42 The Business Case for Retail-CPO Partnerships 41:24 The Biggest Mistake CPO Marketers Make
EV Charging Founder Zak Winnick Reveals How He Turned LinkedIn Buzz Into Real Industry Momentum
23 Apr 2026
00:45:20
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Zak Winnick, founder of Rangeway, about how he built attention for a new EV charging brand before a single site opened. Zak explains how he used LinkedIn, AI-generated concept visuals, and a clear founder point of view to get noticed by major players across the e-mobility industry.
He shares how Rangeway evolved from an EV charging idea into a hospitality-first brand built around the real needs of drivers: comfort, safety, consistency, and better amenities. The conversation covers early-stage marketing, strategic partnerships, startup positioning, and the mindset founders need if they want to turn an idea into real traction.
CHAPTERS (00:00) Building buzz before launch (05:54) What Rangeway is building (11:01) From layoffs to launch (14:13) LinkedIn as the growth engine (20:18) Why the concept resonated (23:47) Partners and site momentum (29:39) Dropping “Energy” from the brand (33:03) Advice for early founders (39:30) What he’d do differently (42:39) Building authority in EVs
For inquiries/sponsoring: email: hello@nexxtindustry.com
How Plugsurfing Turned Specialization into a Competitive Edge with Wilhelm Henriksson
10 Jun 2026
00:34:22
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Wilhelm Henriksson, Head of Network Strategy and Business Intelligence at Plugsurfing, about how the role of charging platforms is rapidly evolving beyond a simple roaming layer. Wilhelm shares how Plugsurfing made the strategic decision to narrow its focus to managed roaming and APIs, and why that specialization has given the company a much clearer position in an increasingly competitive market.
The conversation explores what EV drivers actually care about when choosing where to charge, why price remains the top factor but loyalty is becoming a growing differentiator, and how CPOs can use campaigns, cashback mechanics, and smarter pricing to drive utilization and build brand preference. Wilhelm also looks ahead to a future where proactive, personalized charging suggestions and dynamic pricing will reshape how networks attract and retain drivers, and why making the most of existing infrastructure is the real challenge for the industry over the next three years.
CHAPTERS
(00:05) How the EV market has changed since 2019
(02:43) Charging platforms beyond the roaming layer
(03:05) What drivers actually want when choosing a charger
(06:31) Why Plugsurfing chose to specialize
(09:17) Is specialization the future of the industry?
(11:45) How EV drivers build charging habits
(15:25) Using pricing to change driver behavior
(17:01) CPO apps vs. third-party platforms
(21:44) What managed roaming means for fleets
(23:37) Why fleets still need a roaming partner
(26:01) Cashback campaigns and utilization results
(29:55) Polestar and PowerDot: influencing new EV drivers (33:01) What charging will look like in three years
For inquiries/sponsoring: email: hello@nexxtindustry.com
How Nano Marketing Helps You Win the Deals That Actually Matter with Stewart McKee
03 Jun 2026
00:24:08
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Stewart McKee, eMobility Director at Ventum Associates, about Nano Marketing, a precision-focused approach designed for companies where growth depends on winning a small number of high-value strategic accounts rather than generating volume leads. Stewart explains why traditional marketing is fundamentally misaligned with enterprise sales cycles and how a different model is needed when one customer can change the trajectory of an entire business.
Together, Theo and Stewart unpack how Nano Marketing works in practice: mapping buying ecosystems, influencing decision-making committees, and operating in "dark mode," a non-visible layer of influence that shapes conversations before a formal sales process even begins. The conversation covers when companies should make the shift from broad marketing to account-specific targeting, the role of network access in compressing deal timelines, and why the partnership between Nexxt Industry and Ventum Associates brings a unique combination of marketing execution and global network reach to the eMobility sector.
CHAPTERS (00:04) Why traditional marketing fails enterprise sales (01:06) What Nano Marketing actually is (03:08) How it works in practice (04:29) When to shift from market share to account targeting (07:01) Nano Marketing as an additional layer, not a replacement (08:07) Dark mode: the non-visible layer of influence (10:58) Influencing the full buying ecosystem (12:34) Why network access unlocks conversations (16:41) Why now: data, AI, and deal complexity (19:49) Will enterprise marketing become more targeted? (21:57) The one mistake eMobility companies must stop making (25:33) Which companies benefit most from Nano Marketing
Why Human Connection Is the Most Underrated Growth Strategy in eMobility with Elena Ciccotelli
26 May 2026
00:46:18
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Elena Ciccotelli, founder of the EVs for Everyone podcast, about why human connection has become the most powerful and most underused growth lever in the e-mobility industry. Elena argues that the era of spec sheets and environmental messaging is over, and that brands now need to sell identity, belonging, and lifestyle if they want to reach the next wave of EV buyers.
She shares why the creator economy is a massive untapped opportunity for e-mobility companies, how brands like BYD, Liquid Death, and Tory Burch are winning by contributing to culture rather than just advertising in it, and why short-form content is no longer just a teaser for long-form but a product in its own right. The conversation also covers the "build it and they will come" trap that many charging operators fall into, the power of niche creator partnerships, and why human taste and authentic storytelling are at a premium in the age of AI.
CHAPTERS (00:14) Why human connection sells EVs now (03:01) EV marketing is about identity, not specs (06:27) The B2B human connection in e-mobility (08:45) Treat your company like a media company (13:22) Brands that win contribute to culture (16:52) Podcasts, events, and the creator economy (18:17) The clip is now the product (22:11) Stop selling voltage, start selling a story (25:26) The Red Flats Queen lesson for EV brands (30:58) BYD's restaurant strategy in Singapore (36:22) Road trips, creators, and missed opportunities (39:06) Chinese EV brands and the influencer playbook (41:27) Build it and they will come is not a strategy
Why Distribution Beats Brand Awareness in the UK EV Market with Victoria Hutton
12 May 2026
00:39:13
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Victoria Hutton, Fractional CMO for EV and tech startups in the UK, about what it really takes to win in one of Europe's most competitive electric vehicle markets. Victoria draws on her experience at Polestar and InstaVolt to explain why the era of broad brand awareness campaigns is over and why distribution channels are now the single most important marketing lever for any e-mobility company.
She shares why entering the UK EV market today requires a sharp niche, a transparent total cost of ownership offer, and a regional-first growth strategy. The conversation covers the challenges facing charging operators, the power of community building, the right balance between performance and brand marketing, and how AI is changing the way marketing teams work and make decisions.
CHAPTERS (00:02) Is the UK EV market still an opportunity? (02:01) Victoria's background: Polestar to InstaVolt (06:35) How hard is it to build a position in the UK? (10:20) Should e-mobility brands focus on education? (12:22) Where companies get their positioning wrong (18:00) Why charging operators are struggling to survive (22:13) Where to start if you build an EV company today (26:24) Go regional before going national (30:27) Bring users on the journey from day one (32:41) Best marketing channels for e-mobility (37:23) Performance vs. brand: how to balance the mix (38:54) How AI is changing marketing in e-mobility
Why AI Makes Human Copywriters More Valuable Than Ever with Barry Henderson
05 May 2026
00:48:31
In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Barry Henderson, copywriter at Nexxt Industry, about the evolving role of human writers in the age of AI. Barry explains how the flood of AI-generated content has raised the baseline of writing but also led to a "blandification" where copy feels generic and forgettable.
He shares his perspective on why human-led, unique content stands out more than ever and how AI should be used as a powerful research assistant rather than a replacement for human creativity. The conversation covers the importance of emotion, humor, and strategic thinking in copywriting, and why the best marketing teams use a hybrid approach to keep the human soul in their messaging.
CHAPTERS (00:00) The rise of generic AI copy (03:28) Barry’s background in writing (06:12) Learning copywriting in the AI era (08:26) Has writing lost its magic? (13:04) The risks of trusting AI research (15:50) Why you still need a human copywriter (19:31) AI’s struggle with humor and emotion (21:50) Predicting the future of AI in writing (30:12) The value of human interviews (34:45) Rebuilding agencies with AI (42:43) The opportunity to stand out
How important is design and visuality for your eMobility brand? Tune in to the third episode of the eMobility marketing podcast with guests Valentina Franzi and Merel van Buren, the talented graphic designers from Nexxt Industry's design team!
We speak about: 🎙️ Approaching design in the eMobility sector 🎨 The challenges of creating visuals for a fast-growing industry 🌍 Why great design matters for EV brands
From creating recognizable brand identities to designing user-friendly apps and interfaces, we discuss the unique role of visual communication in shaping your company’s image.
The LinkedIn Playbook for Busy B2B Executives with Philipp Maier
08 Apr 2026
00:40:56
Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Philipp Maier, founder of Lazy Growth Partners, about what it really takes for executives to build authority on LinkedIn and turn content into pipeline. Philipp explains why most leadership content fails: there is no real buy-in, no clear business goal, and no system to keep it running when priorities shift.
He breaks down how to extract strong ideas from technical founders, turn complex thinking into content buyers can understand, and build a content motion around the real problems that keep CEOs up at night. Instead of treating content like a short campaign, Philipp argues it should be treated like pipeline infrastructure that builds trust over time.
The conversation also gets into what actually drives revenue on LinkedIn: tight positioning, a profile with substance, content mapped to the buyer journey, smart engagement, and a follow-up process that feels human instead of forced. Philipp explains why most buyers never engage publicly, why personal branding beats company pages for trust, and why demand creation and demand capture both matter.
They also dig into AI, ghostwriting, introverted executives, and the first 30 days of building a C-level presence from scratch. Philipp’s message is clear: LinkedIn can be a powerful growth channel, but only if leaders commit, stay specific, and focus on relevance over impressions.
CHAPTERS (00:00) Algorithm change, better fit (00:47) What makes exec content work (03:31) From ABB to Lazy Growth (05:32) Why consistency breaks (06:57) Making technical ideas clear (10:29) Build the content system (13:35) What drives LinkedIn pipeline (21:22) Personal beats company trust (24:23) AI helps, humans finish (31:46) Your first 30 days on LinkedIn
How to Make Trade Fairs Actually Pay Off For eMobility Brands with Victoria Ulbricht
14 Nov 2025
00:39:50
Welcome to the eMobility Marketing Podcast. In this episode, Theo speaks with Victoria Ulbricht, an event sales and activation specialist who supports renewable energy and e-mobility companies in turning trade fairs into real sales outcomes.
Most brands invest heavily in booths, travel, logistics, and sponsorships—but leave without a single measurable deal because they rely on hope instead of preparation, positioning, and structured follow-up.
Victoria breaks down a practical model: start 4–6 weeks before the event with a focused story built around your ICP (ideal customer profile), design a booth element that triggers curiosity and conversations, qualify fast using prepared questions, and close the loop with an immediate, personalized follow-up automation.
She explains why curiosity beats brochures, why preparation beats charisma, how to combine sales with engineering voices onsite, how to avoid “dead-booth syndrome,” and how to measure event ROI using deal math and ICP-qualified conversations.
This episode is a no-nonsense blueprint for founders, SMEs, scale-ups, and technical teams who want events to function like pipeline engines rather than expensive field trips.
Chapters (00:00) Why preparation is visible instantly at events (01:13) Victoria’s work with SMEs in renewables and mobility (01:48) Why companies underperform: no dedicated sales process (02:51) The difference between “showing up” and “showing up strong” (03:13) Using curiosity triggers to pull people into conversations (04:09) Event story, ICP focus, and aligned messaging (05:06) Why campaigns must launch 4–6 weeks before the booth opens (06:49) Turning conversations into qualified leads onsite (07:39) Victoria’s simple automation: log notes + instant personalized email (10:17) Why follow-up speed wins deals (12:21) CRM and minimum viable tool stacks for SMEs (14:06) Storyline discipline: one core problem, not a list (18:05) Conversation tactics for introverts and non-sales teams (19:47) Qualification questions and when to walk away (23:25) Speaking slots and traffic strategy (25:20) Who should attend: sales, technical, leadership (28:42) Lead vs awareness goals and KPI definition (31:09) Backward ROI math: conversations → conversion → deal value (32:41) Measuring ICP-match ratio (33:30) Visit as guest first, then decide on a booth (35:10) The core rule: preparation creates momentum