The eMobility Marketing Podcast – Details, episodes & analysis

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The eMobility Marketing Podcast

Theo Reichgelt

Business

Frequency: 1 episode/105d. Total Eps: 19

Marketing in eMobility is complex. Long sales cycles, technical products, and buyers who often know who they’ll speak to before you’re even in the picture. Theo Reichgelt speaks with founders, CMOs and commercial leaders across Europe and North America about how they approach marketing and growth. No fixed format. Just honest conversations about what works, what doesn’t, and how to build visibility in a market that’s still evolving.

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🇩🇪 Germany - Marketing
20/08/2026
#69

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https://nl.linkedin.com/in/theoreichgelt
20 shares
https://www.linkedin.com/in/mteske
2 shares
https://dk.linkedin.com/in/clephilibert
2 shares

http://nexxtindustry.com
16 shares
https://www.chargeway.net/
4 shares

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Score global : 37%

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Why Micromobility Companies Need to Stop Selling Green and Start Selling Economics with Lewis Howard

Wednesday, June 24, 2026 • Duration 42:35

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Lewis Howard, co-founder of BridgeX, about the real bottlenecks in scaling micromobility for last mile delivery. Lewis explains why the hardware is no longer the hard part, and why everything around the vehicle, from charging and maintenance to insurance, financing, and route planning, is what determines whether a fleet deployment succeeds or fails. He shares how BridgeX operates as an asset-light orchestration layer, bringing together manufacturers, mechanics, financiers, and operators under a single framework to make quad bike deployments commercially viable. The conversation covers the lessons Lewis draws from the parcel locker industry, why uptime above 95% is the only metric that matters to fleet buyers, how marketing in micromobility needs to shift from green narratives to hard economics, and what urban last mile delivery will look like in five years. This is also the season finale of the eMobility Marketing Podcast. CHAPTERS (00:02) The real bottlenecks in micromobility (05:09) Working out the ownership supply chain (08:02) Why BridgeX starts with just two vehicles (10:12) What success looks like in a pilot (12:20) Safety and city infrastructure (18:43) The market underestimated the operational layer (19:09) Lessons from the parcel locker industry (22:08) Why BridgeX is an orchestration layer, not a fleet operator (27:42) What a real project looks like in practice (35:21) Marketing innovation vs. selling operational reliability (38:05) Operational trust as a competitive advantage (39:49) What micromobility will look like in five years Connect with Lewis Howard LinkedIn: https://www.linkedin.com/in/lhowardmgh Connect with BridgeX Website: https://bridgex.co Hosted by Theo Reichgelt LinkedIn: https://nl.linkedin.com/in/theoreichgelt Connect with Nexxt Industry Website: nexxtindustry.com For inquiries/sponsoring: email: hello@nexxtindustry.com #eMobility #Micromobility #ElectricVehicles #eMobilityMarketingPodcast #LastMileDelivery #FleetManagement

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How Plugsurfing Turned Specialization into a Competitive Edge with Wilhelm Henriksson

Wednesday, June 10, 2026 • Duration 34:22

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Wilhelm Henriksson, Head of Network Strategy and Business Intelligence at Plugsurfing, about how the role of charging platforms is rapidly evolving beyond a simple roaming layer. Wilhelm shares how Plugsurfing made the strategic decision to narrow its focus to managed roaming and APIs, and why that specialization has given the company a much clearer position in an increasingly competitive market.

The conversation explores what EV drivers actually care about when choosing where to charge, why price remains the top factor but loyalty is becoming a growing differentiator, and how CPOs can use campaigns, cashback mechanics, and smarter pricing to drive utilization and build brand preference. Wilhelm also looks ahead to a future where proactive, personalized charging suggestions and dynamic pricing will reshape how networks attract and retain drivers, and why making the most of existing infrastructure is the real challenge for the industry over the next three years.

CHAPTERS

(00:05) How the EV market has changed since 2019

(02:43) Charging platforms beyond the roaming layer

(03:05) What drivers actually want when choosing a charger

(06:31) Why Plugsurfing chose to specialize

(09:17) Is specialization the future of the industry?

(11:45) How EV drivers build charging habits

(15:25) Using pricing to change driver behavior

(17:01) CPO apps vs. third-party platforms

(21:44) What managed roaming means for fleets

(23:37) Why fleets still need a roaming partner

(26:01) Cashback campaigns and utilization results

(29:55) Polestar and PowerDot: influencing new EV drivers (33:01) What charging will look like in three years

How Nano Marketing Helps You Win the Deals That Actually Matter with Stewart McKee

Season 2 · Episode 16

Wednesday, June 3, 2026 • Duration 24:08

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Stewart McKee, eMobility Director at Ventum Associates, about Nano Marketing, a precision-focused approach designed for companies where growth depends on winning a small number of high-value strategic accounts rather than generating volume leads. Stewart explains why traditional marketing is fundamentally misaligned with enterprise sales cycles and how a different model is needed when one customer can change the trajectory of an entire business.

Together, Theo and Stewart unpack how Nano Marketing works in practice: mapping buying ecosystems, influencing decision-making committees, and operating in "dark mode," a non-visible layer of influence that shapes conversations before a formal sales process even begins. The conversation covers when companies should make the shift from broad marketing to account-specific targeting, the role of network access in compressing deal timelines, and why the partnership between Nexxt Industry and Ventum Associates brings a unique combination of marketing execution and global network reach to the eMobility sector.

CHAPTERS
(00:04) Why traditional marketing fails enterprise sales
(01:06) What Nano Marketing actually is
(03:08) How it works in practice
(04:29) When to shift from market share to account targeting
(07:01) Nano Marketing as an additional layer, not a replacement
(08:07) Dark mode: the non-visible layer of influence
(10:58) Influencing the full buying ecosystem
(12:34) Why network access unlocks conversations
(16:41) Why now: data, AI, and deal complexity
(19:49) Will enterprise marketing become more targeted?
(21:57) The one mistake eMobility companies must stop making
(25:33) Which companies benefit most from Nano Marketing

Connect with Stewart McKee
LinkedIn: https://www.linkedin.com/in/stewart-mckee/Website:

Why Human Connection Is the Most Underrated Growth Strategy in eMobility with Elena Ciccotelli

Season 2 · Episode 15

Tuesday, May 26, 2026 • Duration 46:18

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Elena Ciccotelli, founder of the EVs for Everyone podcast, about why human connection has become the most powerful and most underused growth lever in the e-mobility industry. Elena argues that the era of spec sheets and environmental messaging is over, and that brands now need to sell identity, belonging, and lifestyle if they want to reach the next wave of EV buyers.

She shares why the creator economy is a massive untapped opportunity for e-mobility companies, how brands like BYD, Liquid Death, and Tory Burch are winning by contributing to culture rather than just advertising in it, and why short-form content is no longer just a teaser for long-form but a product in its own right. The conversation also covers the "build it and they will come" trap that many charging operators fall into, the power of niche creator partnerships, and why human taste and authentic storytelling are at a premium in the age of AI.

CHAPTERS
(00:14) Why human connection sells EVs now
(03:01) EV marketing is about identity, not specs
(06:27) The B2B human connection in e-mobility
(08:45) Treat your company like a media company
(13:22) Brands that win contribute to culture
(16:52) Podcasts, events, and the creator economy
(18:17) The clip is now the product
(22:11) Stop selling voltage, start selling a story
(25:26) The Red Flats Queen lesson for EV brands
(30:58) BYD's restaurant strategy in Singapore
(36:22) Road trips, creators, and missed opportunities
(39:06) Chinese EV brands and the influencer playbook
(41:27) Build it and they will come is not a strategy

Connect with Elena Ciccotelli
Podcast: https://evs4everyone.com @evs4everyone45
LinkedIn: https://www.linkedin.com/in/elenaciccotelli

Hosted by Theo ReichgeltLinkedIn: Connect with Nexxt IndustryWebsite: For inquiries/sponsoringemail:

Why Distribution Beats Brand Awareness in the UK EV Market with Victoria Hutton

Season 2 · Episode 6

Tuesday, May 12, 2026 • Duration 39:13

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Victoria Hutton, Fractional CMO for EV and tech startups in the UK, about what it really takes to win in one of Europe's most competitive electric vehicle markets. Victoria draws on her experience at Polestar and InstaVolt to explain why the era of broad brand awareness campaigns is over and why distribution channels are now the single most important marketing lever for any e-mobility company.

She shares why entering the UK EV market today requires a sharp niche, a transparent total cost of ownership offer, and a regional-first growth strategy. The conversation covers the challenges facing charging operators, the power of community building, the right balance between performance and brand marketing, and how AI is changing the way marketing teams work and make decisions.

CHAPTERS
(00:02) Is the UK EV market still an opportunity?
(02:01) Victoria's background: Polestar to InstaVolt
(06:35) How hard is it to build a position in the UK?
(10:20) Should e-mobility brands focus on education?
(12:22) Where companies get their positioning wrong
(18:00) Why charging operators are struggling to survive
(22:13) Where to start if you build an EV company today
(26:24) Go regional before going national
(30:27) Bring users on the journey from day one
(32:41) Best marketing channels for e-mobility
(37:23) Performance vs. brand: how to balance the mix
(38:54) How AI is changing marketing in e-mobility

Connect with Victoria Hutton
LinkedIn: https://www.linkedin.com/in/victoria-hutton

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt

Why AI Makes Human Copywriters More Valuable Than Ever with Barry Henderson

Season 2 · Episode 5

Tuesday, May 5, 2026 • Duration 48:31

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Barry Henderson, copywriter at Nexxt Industry, about the evolving role of human writers in the age of AI. Barry explains how the flood of AI-generated content has raised the baseline of writing but also led to a "blandification" where copy feels generic and forgettable.

He shares his perspective on why human-led, unique content stands out more than ever and how AI should be used as a powerful research assistant rather than a replacement for human creativity. The conversation covers the importance of emotion, humor, and strategic thinking in copywriting, and why the best marketing teams use a hybrid approach to keep the human soul in their messaging.

CHAPTERS
(00:00) The rise of generic AI copy
(03:28) Barry’s background in writing
(06:12) Learning copywriting in the AI era
(08:26) Has writing lost its magic?
(13:04) The risks of trusting AI research
(15:50) Why you still need a human copywriter
(19:31) AI’s struggle with humor and emotion
(21:50) Predicting the future of AI in writing
(30:12) The value of human interviews
(34:45) Rebuilding agencies with AI
(42:43) The opportunity to stand out

Connect with Barry Henderson
LinkedIn: https://www.linkedin.com/in/barry-henderson-a63a5b249/

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgelt

Connect with Nexxt Industry
Website: nexxtindustry.com

EV Charging Founder Zak Winnick Reveals How He Turned LinkedIn Buzz Into Real Industry Momentum

Season 2 · Episode 4

Thursday, April 23, 2026 • Duration 45:20

In this episode of the eMobility Marketing Podcast, Theo Reichgelt speaks with Zak Winnick, founder of Rangeway, about how he built attention for a new EV charging brand before a single site opened. Zak explains how he used LinkedIn, AI-generated concept visuals, and a clear founder point of view to get noticed by major players across the e-mobility industry.

He shares how Rangeway evolved from an EV charging idea into a hospitality-first brand built around the real needs of drivers: comfort, safety, consistency, and better amenities. The conversation covers early-stage marketing, strategic partnerships, startup positioning, and the mindset founders need if they want to turn an idea into real traction.

CHAPTERS
(00:00) Building buzz before launch
(05:54) What Rangeway is building
(11:01) From layoffs to launch
(14:13) LinkedIn as the growth engine
(20:18) Why the concept resonated
(23:47) Partners and site momentum
(29:39) Dropping “Energy” from the brand
(33:03) Advice for early founders
(39:30) What he’d do differently
(42:39) Building authority in EVs

Connect with Zak Winnick
Website: https://rangewayev.com/
LinkedIn: https://www.linkedin.com/in/zakwinnick
X: https://x.com/ZakWinnick

Connect with Rangeway
Website: https://rangewayev.com/
Newsroom: https://newsroom.rangeway.energy/
Socials: https://instagram.com/rangewayev

Hosted by Theo Reichgelt
LinkedIn: https://nl.linkedin.com/in/theoreichgeltConnect with Nexxt IndustryWebsite: For inquiries/sponsoring: email: hello@nexxtindustry.com

The LinkedIn Playbook for Busy B2B Executives with Philipp Maier

Season 2 · Episode 3

Wednesday, April 8, 2026 • Duration 40:56

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Philipp Maier, founder of Lazy Growth Partners, about what it really takes for executives to build authority on LinkedIn and turn content into pipeline. Philipp explains why most leadership content fails: there is no real buy-in, no clear business goal, and no system to keep it running when priorities shift.

He breaks down how to extract strong ideas from technical founders, turn complex thinking into content buyers can understand, and build a content motion around the real problems that keep CEOs up at night. Instead of treating content like a short campaign, Philipp argues it should be treated like pipeline infrastructure that builds trust over time.

The conversation also gets into what actually drives revenue on LinkedIn: tight positioning, a profile with substance, content mapped to the buyer journey, smart engagement, and a follow-up process that feels human instead of forced. Philipp explains why most buyers never engage publicly, why personal branding beats company pages for trust, and why demand creation and demand capture both matter.

They also dig into AI, ghostwriting, introverted executives, and the first 30 days of building a C-level presence from scratch. Philipp’s message is clear: LinkedIn can be a powerful growth channel, but only if leaders commit, stay specific, and focus on relevance over impressions.

CHAPTERS
(00:00) Algorithm change, better fit
(00:47) What makes exec content work
(03:31) From ABB to Lazy Growth
(05:32) Why consistency breaks
(06:57) Making technical ideas clear
(10:29) Build the content system
(13:35) What drives LinkedIn pipeline
(21:22) Personal beats company trust
(24:23) AI helps, humans finish
(31:46) Your first 30 days on LinkedIn

Connect with Philipp Maier
LinkedIn: https://www.linkedin.com/in/philipp-maier-079902109/
Lazy Growth Partners: https://www.linkedin.com/company/lazy-growth-mobility-energy/Hosted by Theo ReichgeltLinkedIn: Connect with Nexxt IndustryWebsite: ⁠For inquiries/sponsoring: email:

How FLEXECHARGE Builds Trust in a Market Buyers Still Struggle to Understand

Season 2 · Episode 2

Wednesday, March 18, 2026 • Duration 36:41

Welcome to the eMobility Marketing Podcast. In this episode, Theo Reichgelt speaks with Christophe Lephilibert, Marketing & Communications Director at FLEXeCHARGE, about how to market a highly technical EV charging product that buyers barely see and often do not fully understand.

Christophe explains why FLEXeCHARGE leads with pain, value, and business outcomes instead of product detail. For charge point operators, the message is simple: if you want to scale charging sites, add more chargers, and work around grid limits, you need software that helps charging infrastructure and the grid work together.

The conversation breaks down why authority matters more than short-term lead generation in complex B2B markets. Christophe shares how FLEXeCHARGE builds trust through education-first marketing, consistent thought leadership, webinars, and a niche podcast built for EV charging professionals, not a mass audience.

They also get into founder-led content, employee advocacy, and the real work of making internal experts visible. Christophe’s approach is practical: do not force everyone into video. Match the format to the person, make content easy to create, and help technical people share what they know in a way buyers can actually absorb.

The episode also covers customer proof, why first logos matter, how to avoid content island syndrome, and why sales and marketing need to act like one team. Christophe’s bottom line: in long sales cycles, the best follow-up is not another reminder. It is relevant content that adds value.

CHAPTERS
(00:00) Give value in follow-ups
(00:51) Selling invisible software
(02:29) Authority beats lead gen
(03:21) What FLEXeCHARGE solves
(06:33) Building marketing from zero
(11:07) Why the podcast works
(15:14) Founder-led content that lands
(20:17) Trust starts with first logos
(23:19) Where marketing goes next
(31:15) Sales and marketing align

Connect with Christophe Lephilibert
LinkedIn: https://dk.linkedin.com/in/clephilibert
Podcast: Website: Hosted by Theo ReichgeltLinkedIn: Connect with Nexxt IndustryWebsite: ⁠For inquiries/sponsoring: email: hello@nexxtindustry.com

The eMobility Marketing Podcast – Details, episodes & analysis

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The eMobility Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Other12

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

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LinkedIn13

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