Explore every episode of the podcast The Email Sound Booth with Liz Wilcox
Dive into the complete episode list for The Email Sound Booth with Liz Wilcox. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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*SALES EMAIL SUMMIT* Lizzy Goddard āusing audience feedback to make bank in affiliate comissions
21 Aug 2025
00:12:01
Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email sheās sent in the past year. And spoiler: Itās not even for her own offer. Weāre talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful for your list, buckle up. This is your episode.
Episode Highlights The Affiliate Email That Broke the Internet (Kind Of) Lizzie walks us through the details of her surprise-win sales email that promoted Wake Up to Freedomās IP to GPT Wizard. From a FOMO-inducing subject line (complete with wizard emojiārespect), to insane conversion numbers, she reveals WHY this ātoday onlyā email crushed so hard.
The Power of Authenticity (Throw Away Your Swipe Files) Real talk: Lizzie wrote this high-converting email from scratch. No templates. No AI. Just pure, āhereās whatās lighting me up right nowāāand her list responded BIG. Turns out, writing like a human to other humans... works. Who knew?
Leveraging Low-Ticket for Big-Time Upsell We get into the strategy: starting with a $27 affiliate offer and how that not only brought instant returns, but also fueled a wave of higher-ticket sales, tripwires, and long-term commissions. Spoiler: Email-first content FTW.
Links & Resources List Gadget ā The sponsor of this episode. Turn every email into a growth machine in 30 seconds. Add polls, leaderboards, and more fun stuff: listgadget.com
Steal These Sales Emails Template Pack ā Want plug-and-play versions of Lizzyās epic emails? The $35 template pack lets you cut, paste, tweak, and send like a pro.Ā
š” Key Takeaway If you want your sales emails to actually convert (and light up your Stripe notifications), ditch the cookie-cutter stuff. Lead with what genuinely excites you, show your work, talk about real results, and let your personality shine. People buy from people they trust and it turns out, ātoday only, 10/10 recommend š«š§āāļøā actually gets results (when itās legit). Also: never underestimate the power of a well-timed affiliate offer + honest recommendation! Now go forth and make your emails as magical (and profitable) as Lizzyās!
*SALES EMAIL SUMMIT* Melquea Smithā finding my first founding members
21 Aug 2025
00:16:47
Whatās up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a childrenās book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone whoās ever tried to sell something before it felt āready.ā (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building āin public,ā and leaning all the way into authenticity (even using that āeye-lips-eyeā emoji combo in a subject line). Melquea gets super real about her journey: new membership, no fancy name, just raw impact and a big heart. Ready to get inspired to hit send on your next imperfect sales email? You're in the right place.
Episode Highlights Subject Line Experimentation = Fun & Effective Malkia dishes about her āFor Your Eyes Only šššā email, showing how letting personality shine can reignite your listāeven if you canāt tie every sale to one email. (Liz, for the record, is totally stealing that subject line. #Trendsetter)
Founding Members without Perfection Even without a slick name or shiny graphics, Malkia brought in SEVEN (!) founding members for her clip art membership. No shame in being scrappyājust serve real needs and be honest with your people.
The Power of Building with Your Audience Instead of going all sage-on-the-stage, Malkia took calls with new members, learned what they craved, and let clarity emerge as she created. Selling isnāt just about moneyāitās about communication and community (and, you know, learning nonstop as you go).
Key Takeaway Donāt wait for perfection before you start selling or showing up for your email list. Your personality (even if itās just āexcessiveā emoji use) and willingness to learn out loud will open more doors than a hyper-polished plan ever will. Listen to your people, let the process get messy, and justā¦ hit SEND. Your future self will thank you š„².
Episode Highlights The Catalyst Email: A Slice of Real Life Andreaās winning sales email opened with a personal story about her kids and the wild ride of time flying by (cue all the millennial parent feels). She masterfully pivoted to a powerful call-to-action: stop waiting for perfect and just hit send.
The Secret Sauce: āBefore You Goā Strategy At the end of her emails, Andrea uses a soft-sell section that connects the story back to a solutionāthis time, a $9 Instagram grid strategy template for anyone tired of chasing trends. Spoiler: people loved it, bought it, and started telling other people about it. Ripple effect = activated.
Stats That Matter: Real Email Metrics Andreaās killer subject line (āA tiny voice. Okay, two reminded me of this. Todayā) scored a 27.9% open rate and a 0.8% click rate with her list of 19,000 subscribers. Proof that storytelling + relatability can drive real results.
Links & Resources Our sponsor is List Gadget: Jazz up your emails with polls, referral stuff & more: listgadget.com
Key Takeaway Sales emails donāt have to feel slimy or stressful, they can genuinely inspire change for your biz and your readers. Start with a story, meet your audience where they are, and wrap it up with a solution that feels right. Bonus points for hitting send before you overthink it. #ImperfectActionFTW Ready to turn your next email into a growth machine? You got this! š
*SALES EMAIL SUMMIT* Dara Sklar ā flying by the seat of your pants to sell
21 Aug 2025
00:12:51
Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her āChatGPT just became my mechanicā email a viral hit, how she decides the number of emails to send (spoiler: itās mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether youāre a fellow āwing it and win itā type or love a good strategic blueprint, there are gems here for every business owner who wants more sales (and more chill time).
Episode Highlights From Honda Civic Odometer Pic to $12K Sales Sprint Dara shares how a quirky story about clocking 333,333km in her car and using ChatGPT as a digital mechanic landed her nearly a 50% open rate and converted over 3% of her email list for a $12 workshop. Sometimes, the right story just hitsāand so do the sales.
The Power of Slightly āUnplannedā Email Promotions No fancy funnels here, folks! Dara confesses her super success didnāt come from a carefully crafted sequence, but from following the āvibesāāsending more emails simply because people kept buying and loving the emails. Permission granted to fly by the seat of your pants.
Automated vs. Real-Time Emailing: Whatās Actually Better? Natalie and Dara debate: is it better to schedule every email, or leave space for real-time feedback and extra sends? Spoiler: thereās room for both! Dara proves that fast feedback from emails can guide you in writing better, higher-converting follow-ups on the fly.
Key Takeaway You donāt have to write the āperfectā sales sequence. Start with one great story, listen to your audienceās response, and donāt be afraid to improvise. Sometimes the best sales come from authenticity, a little curiosity, and just showing your subscribers exactly how youāre winning at business (or at least remembering your last oil change). Put down the complicated checklist, pick up that pixelated mechanic selfie, and keep it real with your list. Your next best sales email might just write itself. šš
*SALES EMAIL SUMMIT* Ashley DiMercurio ā preselling an offer so you get the money before you make it
21 Aug 2025
00:07:16
Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's āCan I have $5?ā email campaign, pre-selling (hello, getting paid before youāve even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If youāre ready to turn your email list into an ATM (almost literally), this oneās a must-listen.
Episode Highlights The āCan I Have $5?ā Game-Changer Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in salesābefore her ebook was even done. (Relatable side note: thatās rent money, friends!)
The Power of Pre-Selling Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs.
Keeping The Hype Alive Ashley didnāt just smash āsendā and hope for the bestāshe followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun.
Links & Resources Our sponsor: List Gadget.com: Turn every email into a growth machine with polls, leaderboards, and more!
š Key Takeaway Donāt overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! š
*SALES EMAIL SUMMIT* Tara Reid ā quiz conversions over 15%
21 Aug 2025
00:07:05
Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less ācorporate robotā and more ātrusted business BFF,ā youāre in the right spot.
Episode Highlights Quiz Results = Email Goldmine Tara shares the simple but brilliant quiz she created as a lead magnet, resulting in triple win stats: 82% open rate, nearly 17% click rate, and $35k in lifetime access program sales. Low-key flex, high-key inspiration.
What Actually Works With Sales Emails No vague advice hereāTara breaks down her messaging process, including how she dialed into her ideal audience (introverts unite!) to make her results email both ultra-personal and unapologetically salesy.
Steal This Template (Seriously) Not only can you take Taraās eye-opening quiz yourself, but you can literally snatch her sales email template from the āSteal These Sales Emailsā bundle for just $35. Copy, tweak, send, profit. No guesswork required.
Links & Resources Episode Sponsor: ListGadget.com ā Spice up your newsletter with polls, leaderboards, and more (takes 30 seconds to set up andā is $9/monthā)
Steal These Sales Emails bundle: Ready to shortcut your next launch? Grab all the templates for just $35ācomplete with Tara's $35k email.
Key Takeaway Your sales emails donāt need to be stuffy to make bank. Get hyper-specific on who youāre talking to, use quizzes as a shortcut to deep audience understanding, and donāt sleep on a good template, it could be the difference between ghost town and cha-ching. Also: embrace your out-of-the-box brilliance, even if your comfort zone is a blanket fort.
*SALES EMAIL SUMMIT* Cassidy Tuttle ā making yourself and a non-profit some extra dough
21 Aug 2025
00:11:11
Whatās up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, weāre hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable āSnappy Potsā and all the good vibes. She dishes on what worked, what sheād do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook.
Episode Highlights Purposeful Partnerships That Sell & Serve Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasnāt just cuteāit had a cause.
Storytelling Beats Stuff Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, yāall!
Itās OK to be Real (and a Little Vulnerable) The magic sauce? Cassidyās honesty about her own mental health journey made her audience feel seenāand herself, a little nervous! She learned that even more authenticity couldāve been an even bigger win.
Grab Cassidy's cheat sheet to learn how to tell if your succulent needs water (or not) and how to better care for it.
Grab the Steal These Sales Emails Pack: Get templates straight from the summitāincluding Cassidyās charity email, ready to copy, paste, and make it rain for a cause!
Key Takeaway Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and donāt be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! š±š
*SALES EMAIL SUMMIT* Gary Williams āusing survey results to write your email and make sales
21 Aug 2025
00:15:52
Alright, babes, today weāre diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! Weāre talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machineāno sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the āreplyā prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whateverās your vibe) and letās eavesdrop on email magic going down.
Episode Highlights The "Survey Says" Sales Email, Dissected! Gary breaks down his most successful email moveāa quick survey for his audience, then sharing real, anonymous responses to spark real convos and sales. (Thereās even some sneaky AI help in analyzing responses, so you lazy geniuses, take notes.)
Banishing the Sales Cringe Struggling with feeling āickyā about selling or weird replying to real people? Garyās got legit advice for flipping that cringe into connection. Sales ā pushy; itās about empathy, curiosity, and actual problem-solving.
Action Plans & Steal-able Templates Get the inside scoop on Garyās āNeedle Moving Action Planā (freebie alert!), plus details on the "Steal These Sales Emails" template pack so you can literally swipe, tweak, and send profitable emails without going full copywriter mode.
Links & Resources List Gadget is our summit sponsor! Turn your emails into baby growth machines (polls, leaderboards & good stuff) ā listgadget.com
Ready to cut through the noise and finally start seeing real results? Grab your free Needle-Moving Action Plan and walk away with a simple, actionable strategy you can use today.
Key Takeaway Sales emails donāt have to be scary or cringey. The secret? Ask your people whatās up, actually listen, and reply with...wait for it...empathy and curiosity. Use the words your ideal clients are literally saying, open real conversations, and watch sales roll in with integrity. Steal Garyās survey-based approach, add your own sparkle, and never stress about āwhat should I email this week?ā again. Seriously, donāt sleep on this ep or those snaggable templates. Now, go make your emails weirdly effective and way more human! š
*SALES EMAIL SUMMIT* Cheryl Rerick āusing Voxer voice notes to close sales
20 Aug 2025
00:18:52
Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick ā email marketing strategist, automation whiz, and the genius behind āEmail Diaries.ā Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her sales skyrocket and her subscribers swoon. If youāre tired of cringey, overdone launch tactics and want real, human engagement that actually leads to sales (like, $9K-in-a-day style sales), this is your must-listen.
Episode Highlights 1. From Boring Video Replies to Brilliant Voice Notes Cheryl breaks down why old-school āreply with a videoā methods just arenāt cutting it anymore. She gets real about why most people donāt reply to sales emailsāand how she solved that by making it way safer, easier, and more personal to connect.
2. The Click-Tag-Voice Note Spectacular Steal this genius move: Instead of begging for replies, Cheryl lists out the juiciest objections (think: āBut will it work for my Instagram dog bakery?ā), lets subscribers just click theirs, and then sends a custom voice note directly addressing their concerns. Low pressure for them, high conversion for you.
3. Long-Tail Sales & Relationship ROI Cheryl drops a truth bomb: a personal connection today can pay off in surprise sales months down the road. Sheās seen folks buy in later launches or become affiliatesāall because of that one thoughtful voice note. Plus, Liz and Cheryl remind us that not every sale should be automated, especially for big-ticket or transformation-heavy offers.
Links & Resources Summit Sponsor shoutout to ListGadget.com ā Plug-and-play interactivity for your emails, sponsored the episode (and theyāre giving the millennial-friendly discount vibes!)
Steal These Sales Emails Template Pack ā Mad-Libs-style templates inspired by Cherylās strategy and other summit guests (seriously, just copy/paste/plug your deets)
Key Takeaway Set it and forget it is cool, but real human connection is where the email magic happens. Cherylās voice note method makes your subscribers feel seen, safe, and more likely to buy now or later. Donāt just chase any sale; invest in the right ones, and watch your business besties (aka your list) get obsessed with your brand. Seriously, if you want to make those inbox connections COUNT (and have a little fun in the process), steal from Cheryl and Liz. Your future self will thank you. āļø
*SALES EMAIL SUMMIT* Ann K Emery ā mini workshops for mega bucks
20 Aug 2025
00:08:53
Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If youāve ever felt overwhelmed about ādoing email marketing right,ā Ann is about to punch that imposter syndrome in the face. Forget complicated marketing funnels, Annās sharing how her easiest, laziest launches are actually her most lucrative. No hacks, no fluff, just real-talk (and a lot of personality).
Episode Highlights Annās āLazyā Email Launches (That Totally Kill It) Ann keeps it 100% real: she sells her mini-courses ($97/pop!) with the SAME email template every time. Weāre talking a picture, a couple of āhereās what youāll learnā bullets, and a dash of personalityāthen blast to the list. No testimonials, no endless follow-ups. Sales still roll in.
Mind-Blowing Open Rates & Clicks Annās emails get crazy high open rates (think 37%ā50% for the first one and up to 87% for the follow-up). The secret? Targeted, not spammy, and totally her. Even with barebones marketing, sheās sold 128 seats in six weeks!
Proof That You Can Do It Your Way Liz drops some real talk: Ann is the ultimate B2C email marketing example. No fancy sequences, no āshouldsāājust Ann being, well, Ann. Her strategy is perfect for anyone juggling biz and, oh, sayāraising a small basketball team like she is!
Links & Resources Summit Sponsor: ListGadget.com- Turn your emails into engagement and growth machines (polls, leaderboards, all that jazz)
Key Takeaway You donāt need fancy funnels or to stress about being a āperfectā marketer to sell your stuff online. Just be yourself, show up, and send the dang email. Annās wild success using simple, repeatable emails proves that personality and authenticity WIN (and so do you, when you send more sales emails). Do it your way and watch the magic happen, okay? Smash that subscribe and go write your next email a little messier and a LOT more you. āļø
*SALES EMAIL SUMMIT* Christopher Maselliā free event invite for affiliate commissions
20 Aug 2025
00:15:40
Whatās up, inbox innovators? In this episode, we chat with Christopher and Gena Maselli of Writing Momentum, and together, we nerd out over the power of a well-crafted sales email. You'll hear how Chris took a āmehā pre-written summit promo, flipped it into his own unique voice, and bagged an epic open rate and affiliate dough all while serving major good-vibes-only realness about the importance of authentic connection in your marketing game. If youāve ever wondered whether to rewrite generic swipe files, this episode is your BFF.
Episode Highlights How to Make Pre-Written Swipes NOT Suck
Chris tells us why he ALWAYS rewrites canned summit promo emails to sound like his true self, and how that move shined in his last Childrenās Book Mastery Summit blast.
The Power of List Pruning (aka Marie Kondo-ing Your Subscribers)
Inspired by Liz, Chris and Gina cut their list in half (ouch, but trustā¦)āand watched their open rates skyrocket to a mouthwatering 50%+.
Leveraging the Freebie-to-Upsell Pipeline
Chris breaks down the affiliate side hustle: get folks in for a free summit ticket, then let the landing page work its magic on those lifetime-access upgrades. Plus, a peek into their ānurture āem foreverā email approach.
Key Takeaway The real secret sauce? Donāt be afraid to ditch the script. Rewrite those swipes, speak like a real human, prune your list so youāre actually talking to your people, and remember: nurturing relationships > āhard selling.ā Your emails can be friendly, helpful, AND profitable, promise. Go on, send that email! And if you swipe anything from us, make it sound like YOU. (Weāre rooting for your 50%+ open rate, bestie.)
*SALES EMAIL SUMMIT* Cousett Hooverā writing emails and making money from the passenger seat
20 Aug 2025
00:09:08
Whatās up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kidās birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, Iām not judging), this chat is the Friday pick-me-up your creative brain needed.
Episode Highlights Turning Birthdays into $$$: Cosette turned her 7-year-oldās birthday into a weekend flash sale, dropping all her $100+ courses down to just $7āand her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!)
Keepinā It REAL Builds Trust: Sharing actual life moments (happy tears, party stress, excited kids) made Cosetteās email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being.
Volume > Price Point: Both Cosette and Liz riff on a huge truth bomb: if youāve got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, yāallāsmall prices, big volume, happy bank account.
Links & Resources List Gadget (our summit sponsor): listgadget.com ā Make your email list a growth machine with polls, leaderboards & more.
Steal These Sales Emails Template Pack: Get the pack for $35 ā ALL the summitās best email templates (including Cosetteās) ready to copy-paste-tweak-send.
Key Takeaway Donāt be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if youāve built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. Youāve got this. Now go send that email!
*SALES EMAIL SUMMIT* Eman Ismailā 40 word email that made $60k
20 Aug 2025
00:14:33
Hey friend! In this ultra-actionable episode of Sales Email Summit, your host Liz Wilcox (thatās me!) sits down with the incredible Eman Ismail founder of Eman Copy Co. and all-around email rainmaker. We get into the sweet, sweet story of how a simple 40-word sales email turned interested clicks into $60k+ in client revenue. (Yes, you read that rightā$60,000 from ONE email!)
We donāt just obsess over tactics, though. This oneās loaded with send-it-right-away ideas for segmenting your email list, clever follow-ups, and the not-so-secret sauce behind transforming curiosity into cash (and ideal clients). If youāre looking to seriously level up your email ROI and have some fun doing it, this oneās for you.
Episode Highlights The $60,000 Email: Iman breaks down her legendary 40-word, plain-text email: who got it, why she sent it, and exactly what made it irresistible to the right eyes (itās all about behavior-based segmentation, babes).
Personalization (It Aināt Just the Name Tag): We spill the tea on why personalization is way more than āHey, [First Name]āāitās about real convo, real timing, and reading peopleās minds (well, almost).
Follow-Up or Miss Out!: Sometimes, a perfect client is just one question away from YES. We talk about the magic of non-pushy check-ins and why a boring-looking, direct email beats neon banners and 47 buttons every. single. time.
Links & Resources Check out our sponsor List Gadget at listgadget.com where you can add polls, leaderboards, and referral fun to your emails in basically the time it takes to make instant noodles.
Want to take Eman's What's Your Perfect Newsletter Style quiz?Ā You can do that here!
Key Takeaway You do not need a flashy design or a 16-email funnel to land dream clients or big $$ from your list. Segment smart, listen to your subscribersā behavior, send that personal follow-up, and just ask direct questions. Sometimes a single, honest, āAre you still thinking about it?ā is all it takes to open up a goldmine plus, you might land a client whoās a total joy to work with. So, go write that email. Keep it simple, keep it real. And donāt forget to nurture your lovely list theyāre closer than you think to a āyes.ā
*SALES EMAIL SUMMIT* Beth Baranyā last minute signups
20 Aug 2025
00:10:08
What up, email wizards?! In this episode of Sales Email Summit, We sit down with Beth Barany, a science fiction and fantasy publishing coach with seriously magical affiliate email skills. Beth shares the real-life story behind a super successful sales email she sent to her list, promoting a friendās workshop (spoiler: it brought in sales and had an enviable click rate). Liz and Beth get honest about last-minute buyers, the power of authentic partnerships, and why borrowing killer emails isnāt just smartā¦itās essential. If youāve ever dreamed of making affiliate sales but also love to support your biz besties, buckle up and take notes!
Episode Highlights Behind-the-Scenes of a Winning Email Beth dishes all about her āTime Sensitive Invite: Unlock Your Heroās Heartā emailācrafted for a palās writing workshop. She breaks down why the emotional, FOMO-driven subject line and her heartfelt enthusiasm got her people clicking. Bonus: Liz is seriously impressed by that 4% click rate.
How (and Why) to Rock Affiliate Promotions Beth spills her secret sauce on partnership selling, only recommending workshops and services she genuinely loves to her audience. Sheās leaned into affiliate income as a speaker and workshop leader, making her list a goldmine for collabs without spreading herself too thin.
Embracing the Last-Minute Buyer Lifestyle Both Liz and Beth agree: their people are last-minute action-takers. They chat about why itās totally fine (even strategic!) to send multiple reminders right up to the wire, because sometimes your subscribers need that āhey, itās happening in 20 minutes!ā energy.
Steal These Sales Emails Template Pack: Take the literal work out of writing, plug-and-play these email templates, and start making sales. (No decoder ring required.)
Key Takeaway Collaboration > Competition, always. Whether youāre writing for wizards or marketing masterminds, being authentic, supporting your friends, and leaning into your peopleās last-minute habits can turn simple affiliate emails into real revenue. Donāt reinvent the wheel borrow what works, add your own sparkle, and watch those clicks (and sales) roll in. Stay cool, keep collaborating, and make those inboxes a little more magical!
*SALES EMAIL SUMMIT* Nadalie Bardo ā retirement flash sale fun
20 Aug 2025
00:05:43
Heyoooo, welcome to another round of the Sales Email Summit! Ever wondered how to slide into your subscribersā inboxes and actually get them to open, reply, and spend some $$? This episode is the warm, emoji-filled conversation you didnāt know you needed.
Nadalie Bardo, your fave Pinterest coach, spills all on the most meaningful and lucrative email sheās sent in the past year. Weāre talking reboots, re-engagements, sale-strategy, and some major inbox love, all wrapped up with her signature āgratitude + curiosityā combo.
Throw in some smart follow-ups, jaw-dropping open rates, and a little behind-the-scenes course promo magic, and youāre basically getting your sales email masterclass- minus the yawns.
Episode Highlights The Unexpected Magic of āHow Did We Meet?ā Nadalie kicks off her sale with a Valentineās Day themed email (aww!) that reconnects with her audience, shares updates, and gasp actually asks for replies. Spoiler: People responded!
Transparency = Trust (& 20 Sales!) Instead of the hard sell, Nadalie lists all her course updates, new vids, shiny templates, cute graphics. Result? 20 course sales from ONE little re-engagement campaign.
Relationship Over Revenue (But You Get Revenue Anyway) By starting real convos (including asking for testimonials from current students!) and segmenting her list with follow-ups just to those who clicked, Natalie kept things personal, effective, and not spammy at all.
Links & Resources Our Sponsor: ListGadget.comā Turn your emails into interactive, subscriber-growing party invites at listgadget.com
Key Takeaway The moral of the inbox? Donāt be afraid to be human. When you reconnect with gratitude, invite real conversations, and share genuine updates, selling feels less like shouting and more like catching up with old friends, friends who just might want to buy your stuff. So email with heart, not just for the sale!
*SALES EMAIL SUMMIT* Kennedyā how to make sales in the middle of your launch by doing the unexpected
19 Aug 2025
00:15:22
Alright, email nerds and biz mavens, this episode is an absolute banger! We sit down with Kennedy, a true legend in the art of the sales email, to drop truth bombs about breaking that dreaded ālaunch valleyā you know, that snooze-fest slump in the middle of your sales campaign when the hype fizzles and your inbox starts haunting you with tumbleweeds. Kennedy spills his favorite campaign-saving secret: the āX reasons NOT to buyā email (yep, you read that right). We also dive deep into the real purpose of email (spoiler: itās not just about open rates!), how to make your calls-to-action pop, and why doing the exact opposite of what everyone expects is pure email gold.
Episode Highlights Flip the Script: Try the āReasons Not to Buyā Email Kennedy dishes out his razor-sharp tactic to zap your list back to attention mid-launch: send a tongue-in-cheek, sarcastic email listing hilarious āreasonsā NOT to buy. If your weight loss program leaves them shopping for an entire new wardrobe, poke fun at it! Itās memorable, refreshingly honest, and delivers your personality in spades.
Stop Being ObviousāObvious Is Invisible! āAnything that is obvious is invisible,ā Kennedy says. (Let that marinate.) When you hit your subscribers with exactly what they expect, you become background noise. Take improvās lead and pull an āopposite dayā move with your messagingāit's the surefire way to keep your emails getting noticed and clicked.
Clicks Matter More Than Opens Kennedy throws much-needed shade at the obsession with open ratesāwhatās the point if nobody clicks? He shares his Click Tricks playbook (foā free!) with creative, sometimes wild ways to present your links, because that routine āclick hereā is invisible now, too.
Links & Resources Our Sponsor:Ā ListGadget.comā ListGadget supercharges your newsletter with polls, leaderboards, and referral magic in 30 seconds. Get $10 off the starter plan = just $9/month listgadget.com
Steal These Sales Emails Template Pack Every single email from the summit, rewritten into easy-peasy templates by Liz Wilcox herself ā $35, total steal.
Key Takeaway If you want sales, stop playing it safe and basic. Break up the boring bits, show off your personality, and hit your subscribers with a curveball, like the sarcastic āX reasons NOT to buyā email. Donāt just chase opens ā get them clicking, laughing, and buying. Basically: your subscribersā attention is the hottest commodity, so keep āem on their toes!
TL;DR: Lifeās too short for basic emails and invisible CTAs. Be unexpected, your sales (and sanity) will thank you!
*SALES EMAIL SUMMIT* Sanjana Beheraā acknowledging skepticism with radial honesty and empathy
19 Aug 2025
00:09:47
Grab your iced latte and your favorite notebook because this episode is pure gold for anybody whoās ever agonized over what to put in their launch emails. We welcome the brilliant Sanjana Behera, launch email strategist and copywriter, to spill the tea on her all-time favorite email that didnāt just sound good but actually brought in major moolah. We dig into what makes a sales email truly convert, think honesty, emotional safety, and a dash of healthy skepticism. If youāve ever worried about your offer sounding too much like a miracle cure or wondered how to keep the sales vibes rolling after day one of your launch, this episode is your new best friend.
Episode Highlights The āPromise Keeperā Email That Shook Things Up-Ā Sanjana shares the inside scoop on an email that went out on day two of a clientās launchāthe āawkward middle childā of launch weekāand how it hit a 64.87% open rate, 9.55% click rate, and 28 sales in one day. Spoiler: she tackles skepticism head-on in a conversational, FAQ-style vibe and refuses to promise magic pills.
Why Emotional Safety (Not Hype) Sells-Ā Instead of laying guilt trips or overpromising results, Sanjanaās method is all about finding the sweet spot between a solid offer and real talk about what both sides need for success. Turns out, honesty + empathy = conversions. Who knew?
The Secret Sauce to High-Open-Rate Subject Lines-Ā Itās not just about witty one-liners or curiosity gaps; Sanjana drops truth bombs about doing the research before the launch, surveying subscribers, and keeping your email list āextra cleanā for best results. Launch weekās not a vacuumāitās all about that pre-game work.
Links & Resources
Our Sponsor:Ā ListGadget.comā Turn your newsletter into a growth machine with polls, leaderboards & more.
Key Takeaway You donāt have to be a wizard to write high-converting sales emails, you just need to get honest about what your offer really delivers (and what it doesnāt), talk to your people about their real fears, and remember: launches are a marathon, not a sprint. Itās all about trust, emotional clarity, and yes, keeping your list as fresh as your cold brew.
*SALES EMAIL SUMMIT* Aprille Reed ā booty call email that actually worked
19 Aug 2025
00:12:24
Welcome back to the Sales Email Summit, hosted by Liz Wilcox! In this hilarious and totally relatable episode, our guest Aprille Reed keeps it real about juggling entrepreneurship, four kiddos, and trying not to be āthatā person who only emails when thereās something to sell. If youāve ever hit pause on your email list or worried about reappearing with a big olā sales ask, youāre going to want to hear Aprilleās story of a monster 52% (and up to 79%!) open rate, the subject line she swears by, and her refreshingly unfiltered take on guilt-free selling.
Pour your coffee, cozy up (or chase your toddler, no judgment), and get ready for a pep talk thatās equal parts practical and LOL-worthy.
Episode Highlights A Flash Sale to Remember-Ā Aprille dishes the details behind her āWinning With Mini Webinarsā flash saleāthe one that scored a mind-blowing 52% open rate from her entire listā¦ after weeks of total silence. Talk about inbox magic.
Booty Call Emailer? Letās Get Real-Ā Ever feel awkward emailing your list only when you want a cash injection? Aprille admits she didnāt want to be that ābooty call emailerāābut spoiler, she did it anyway, with zero warmup, and shares why it all worked out (plus her must-have unsubscribe link tactic).
Subject Lines That Sell-Ā The secret sauce? Aprille breaks down exactly how her subject line (āHow to sell more with a 15 minute presentation (+ $347 off Winning With Mini Webinars)ā) did the heavy lifting to boost those dreamy open rates. Itās clickbait, but in the best way.
Links & Resources
Our Sponsor: ListGadget.comā Ā Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan!
Key Takeaway You do NOT need to email your list every week to sell. Sometimes, just showing up with a genuinely valuable offer is enough. Donāt stress about being perfect or āwarming upā your list to death. Show up as yourself, send the email (even if itās been a while), and let your people self-select. Oh, and donāt underestimate a killer subject line! š
Snag the templates. Send the emails. Get the sales. And donāt overthink it, Aprille definitely didnāt!
*SALES EMAIL SUMMIT* Michelle Pontvert ā using formatting to make a sale exciting
19 Aug 2025
00:10:28
Okay, fam, welcome back to the Sales Email Summit with your host Liz Wilcox, the undisputed queen of never boring emails. In this gem of an episode, we sit down with easy events expert, Michelle Pontvert. Michelle legit breaks down how she turned a standard promo email into a dynamic, sales page-like experience that not only looked amazing but straight-up boosted clicks and sales. If youāve ever felt stuck cramming all your offers into one sad, basic listā¦ prepare to nerd out over this email layout magic.
Episode Highlights Email-as-Sales-Page Genius Michelle shares her āsales page inside the emailā technique using the Kit layout feature. Think: visual blocks, bold product names, juicy discounts, and clear CTAs, no more wall-of-text. Her open rates were solid, but the clicks (and replies!) proved her people loved it.
Smart Segmentation + Killer Subject Lines She didnāt just blast one email. Michelle sent a six-email retirement sale series, segmenting her list so only her Notion lovers got the super-relevant āNotion loverā subject line. This is targeted email marketing in its Sunday best.
Replicating Success (a.k.a. Steal This) The experiment worked so well sheās rolling it out again, this time, using the visual layout in almost every email of her next retirement sale. One good layout deserves another, am I right?
Links & Resources
Our Sponsor:Ā ListGadget.comā Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!)
Key Takeaway Donāt let your sales emails blend into the wallpaper. Breathe new life into your promos (especially when youāre showcasing more than one offer) by getting a bit bold with layout. Your readers will thank you, your click rates will rise, and you might even get a few fan replies. Turn your next big promo into a mini sales page adventureāyour list deserves it, and honestly, so do you. šĀ Now go forth and make those emails super scrollable!
*SALES EMAIL SUMMIT* Tarzan Kayā addressing the biggest objection and moving customers past shame
19 Aug 2025
00:18:48
Hey there, email hustlers! In this delightfully honest episode of Sales Email Summit, your host Liz Wilcox sits down with the one and only Tarzan Kay- email marketing wizard, notorious course collector, and master of consent-based selling. They dig deep into sales emails that actually work (and donāt feel icky), tackling the shame spiral of buying all the courses and not launching a unicorn bizā¦yet. Tarzan spills her go-to email that not only makes sales but helps subscribers reframe their journey. Plus: Canadian pricing drama, bonus stack strategies, and why āso-soā emails are better than none at all.
Episode Highlights Sales Email with Soul: Tarzan explains her most lucrative email with the subject line āAre you with too many courses person?ā She uses it to tackle buyerās guilt, dismantle shame, and reframe skill-building as a necessary part of entrepreneurshipānot just another pitch. Plus, she shows how weaving in empathy can boost sales without manipulation.
Reusing Your Best Stuff: Turns out, you donāt need to start from scratch every launch. Tarzan walks us through her process for mapping and reusing (aka recycling, millennial-style!) promo emailsāwhat gets kept, what gets tweaked, and how even a āmehā email can beat sending nothing at all.
Special Touches that Convert: Tarzan dishes about the little (but mighty) details that make a differenceālike flagging bonuses in email boxes, making PS reminders that POP, and even creating a custom checkout for Canadian buyers. Sometimes a red box and a maple leaf emoji can save a sale.
Links & Resources
Our Sponsor: ListGadget.comā Turn your newsletter into a growth machine with polls, leaderboards & more.
Key Takeaway Building a business (and writing killer sales emails) takes a LOT of skills so donāt shame spiral if youāve bought more courses than youāve finished. Skill-building is legit, and every time you hit āsendā (even with a so-so email), youāre leveling up and getting closer to those dollar-sign dreams.Ā
*SALES EMAIL SUMMIT* Ingrid Urenaā a soft invitation in an evergreen sequence (with testimonial!)
19 Aug 2025
00:11:42
Hey friends, itās Liz Wilcox here! This episode is seriously juicy for all you email nerds and business besties who love making money while keeping it real. Our guest, Ingrid (the creative genius behind Penguin Designing), drops wisdom on how her most lucrative sales email wasnāt actually a āsalesyā sales email at all. (Spoiler: itās not listed on her website, itās super soft, and it raked in over $6K!) We chat about authenticity, subtle invites, and the magic of evergreen sequences that keep cash rolling in even when youāre on the couch, binging Netflix.
Episode Highlights
The Anti-Salesy Sales Email Ingrid reveals that her best-converting email was a soft, valuable shareāa behind-the-scenes client audit story that showed exactly how a few small tweaks created a major ROI. No āact now!ā urgency, no hypeājust trust and receipts.
Secret Offers for Subscribers Only That irresistible audit service? Not even on her website. Itās a list-exclusive offerātotal VIP vibes for people who stick around and open her emails.
Evergreen for the Win Ingridās email sits at #52 in her year-long evergreen sequence and STILL quietly racks up revenue. These kinds of ālong-gameā nurture emails build real relationship equity, bringing in clients who are truly aligned and ready to buy.
Links & Resources Our Sponsor: ListGadget.comā Ā Turn your emails into growth machines. Embeddable polls, leaderboards, referrals, and more. $10 off the starter plan!
Steal These Sales Emails template pack- Ā Every email from the summit (including Ingridās!) turned into plug-and-play templates for your biz. $35, total steal.Ā
Key Takeaway Your most profitable email might not look like a sales email. Sometimes pulling back the curtain, showing real results, and quietly inviting people into your world builds trustāand salesābetter than any hard pitch or countdown timer ever could. Serve up real value, let your personality shine, and let your evergreen sequence do the heavy lifting while you do you!
Catch you in your inbox!
*SALES EMAIL SUMMIT* Sarah Muellerā free ticket to an upsell
19 Aug 2025
00:13:35
Oh hey, email fam! This episode is POSITIVELY bursting with the good stuff for anyone who ever wondered if you could sell (and sell a lot) from your inbox even if your topic is a little, well... different. š
Liz Wilcox brings on Sarah Mueller, the ultimate decluttering queen and founder of The Decluttering Club, to spill the tea (and drop some serious knowledge bombs) on how she made bank with a ājust-for-youā free challenge offer. Spoiler: Email is Sarahās secret sales weapon, and she walks us through the simple yet powerful campaign she used, not once, but TWICE for jaw-dropping results.
Whether you want to steal some subject line magic, or just want proof that a love letter to your people approach can make your list a revenue machine, youāre gonna want to press play on this one!
Episode Highlights
The āGiftā That Keeps on Giving Sarahās #1 revenue driver? An email with the subject line āI have a gift for you šāāinviting subscribers to a free decluttering challenge with a sneaky-upgrade twist. This single email brought in freaking $16.5K the first time and $8.7K the second. (Yup, SAME email. Results that would make Marie Kondo do a happy dance.)
Free Challenge, Big Upsell Energy Why do subscribers open their wallets after a free challenge? Sarah explains the strategy: run a free event packed with value (short daily vids, action steps, all the accountability), then offer lifetime access and bonuses as an upgrade. Add some FOMO (āthese vids vanish soon!ā), bundle in goodies, and remind, remind, remind. Boom, conversion central.
Follow-Up Until You Feel WeirdāAnd Then Keep Going Sarahās tough love: Most people (especially new marketers) stop too soon. She reminds her list a dozen+ times about the upgrade, knowing that people are distracted, busy, and NEED her solution. Persistence, deadlines, and true belief in your offer is what actually makes sales (not one-and-done campaigns).
Links & Resources Our Sponsor: ListGadget.com ā Turn every email into a growth machine (polls, leaderboards, referrals, and more, supercharge your email game!)
Key Takeaway You donāt need a lengthy or complicated sales sequence to win at email. Sometimes a short nā sweet love letter with radical clarity is all it takes. Build an experience (like a challenge), bundle serious value, and never stop reminding your audience how you can help. Follow-up is not only allowed, itās REQUIRED if you want to get your solution into the hands of the people who need it. P.S. It doesnāt matter what your niche is (decluttering, poodles, potato chips...) believe in your offer, show up for your list, and empires can be built. š„³
Ready to declutter your offers, emails, and (maybe even your closet)? Listen in, swipe those templates, and keep selling with love!
Friday Entrepreneur Affirmations: Networking
23 May 2025
00:06:39
Hey hey, Email Fam!
Welcome back to The Email Sound Booth! Itās ya gal Liz Wilcox here, and you are in for an affirming, feel-good ride in episode 141. If youāve ever felt a little *weird* about networking or worried youāre too āaskyā when you reach out to people, todayās episode will change the game for you. Grab your coffee, sit back, and get ready to start viewing collaboration as the superpower it really is!
āØ **Networking Without the Ick!** Liz shares her personal journey of how collabs and networking (yes, even for us awkward folks) are really what moved the needle in her biz. Forget the image of greasy handshakes and forced small talk!
š **Mindset Shift** Get ready to bust the myth that networking is sleazy. Youāre not just ātakingāāyouāre building something *together*. Liz drops some seriously uplifting affirmations to help you step into your value.
š„ **Affirmations for Entrepreneurs** From āI bring value to every conversationā to āMy next breakthrough could be one conversation away,ā Liz leads you through affirmations to banish imposter syndrome and help you take pride in your weekly wins. Donāt forget to journal on the ones that make you pause!
š **Upcoming List Building Challenge** While this episode is definitely NOT a sales pitch, Liz gives us a sneak peek of her upcoming Networking for Collabs List Building Challenge happening June 2-4. (And yes, itās still all about YOU, not just the hustle.)
Thatās a wrap for this week, friends! Remember: your best looks different every day, and those nervous DMs youāre about to send? They could be the key to your next big breakthrough. Listen again or skip to 1:50 for the affirmations if you need that quick boost.
Stay proud of those bricks youāre laying, stay open to connection, and rememberāLiz Wilcox is rooting for ya, every step of the way! š
Catch you in the next episode! ā A fellow business owner who's all about good vibes and great collabs
3 easy collabs you can set up in 30 days
22 May 2025
00:06:07
Yo, fellow go-getters! Welcome back to The Email Sound Booth with Liz Wilcox, where we keep biz collabs simple, action-focused, and *actually* doable. If youāre looking to take your business from ākinda realā to āOMG, yes, this is LEGITāāyouāre in the right place. Today, Liz drops her top 3 easiest collab ideas you can set up in less than a month (honestly, you could bang āem out this week if youāre feeling spicy).
Episode Highlights
**No-Fluff Collab #1:** Ā Ā Build a āTop 5 Creatorsā or āTop 10ā webpage featuring you and a crew of niche-adjacent pals. Throw in headshots, links, freebies, why-your-audience-caresāand everyone shares it across their lists/socials. Itās like a kindergarten version of a bundle, but way less headache, way more exposure.
**Co-Hosted Live Sessions:** Ā Ā Join forces with someone in your lane for a live session on Facebook, Instagram, or even pre-recordedāteach something cool, support their launch, or just hang. (Liz shared her faves from collabing with folks like Brock Johnson and Christina Lenkowski!) Bonus: Get new emails, followers, and warm leads just by showing up on someone elseās turf.
**Lead Magnet/Freebie Swaps:** Ā Ā Literally email your list about their freebie, they do the same for yours. No tech headache, no setup drama. Just network *across* (not up) with biz buds with similar audiences and boomāboth of your email lists suddenly look twice as big.
**Big Reminder:** Ā Ā You donāt have to slide into Oprahās DMs for collabs. Start with people in your own circle or those at a similar level. The magic is in the mutual support (and the much easier wins).
**The List Building Challenge:** Ā Ā Mark your calendars! The Networking for Collabs List Building Challenge drops for $33 on May 26th, happening June 2nd, 3rd, and 4th. Special guest Lindsay Johnson (The Radical Connector!) will show you the ropes for networking *specifically* for collabs.
And thatās a wrap, friend! Rememberācollabs donāt have to be a huge production. Try one (or all) of these this month and watch your biz (and your network) level UP. And as always, youāre awesome, Iām Liz Wilcox, and Iāll catch you on the next episode. High fives and happy collabing!
-Liz
P.S. Keep your eyes peeled for all the deets on the upcoming challengeādonāt miss it!
get the most email subscribers from your collab by doing this
21 May 2025
00:08:25
Hey there, inbox heroes! Welcome to Episode 139 of The Email Sound Booth with your host (and fellow email lover) Liz Wilcox. Letās spill some coffee together and chat about how you can squeeze the MOST email subscribers out of every single collab you do. Iām talking Instagram Lives, podcasts, swapsāyou name it. If you want your next collab to be an email list goldmine, youāre in the right place.
Episode Highlights:
**Collab Prep for Max Subs:** Learn how to get your house in order BEFORE you collab. (Hint: every social + website link should shout about your freebie!) **Join Their Community:** Liz breaks down the art of warming up your collab partnerās audienceāthink engaging with comments, joining groups, and being present a few days before and after. Itās about making friends, not just subscribers. **Stay On Topic:** The #1 way to boost your email signups? Make sure whatever you talk about in the collab is DIRECTLY related to your freebie or lead magnet. Relevance is everything. **Steal Lizās Welcome Sequence Pitch:** Get inspired by Lizās plug-and-play approach for seamlessly promoting her freebie (and how you can do the same). **Special Announcement:** Mark your planners for June 2ā4 for Lizās Collab Networking & List Building Challenge (seriously, 33 bucks? Steal of the century).
Your takeaway? Set up your āonline ecosystem,ā jump into those communities, and always pair your lead magnet with what youāre talking about so it feels like the natural next step. As Liz saysāpeople are going to remember your name (and your freebies) when you do this right.
Stay awesome, keep your email list growing, and Iāll see you for the next episode!
-Liz
P.S. Ready to rock collabs this summer? Donāt miss the networking challengeāJune 2nd, 3rd, and 4th. See you there!
Hey, hey, fab inbox friends! Liz Wilcox here, bringing all the hype and zero awkward corporate vibes to Episode 138 of The Email Sound Booth. If the word "pitch" makes you sweat more than a summer in Florida, this episode is gonna be your new BFF. I'm diving into the art of pitching collaborations ā minus the stuffy scripts and cringey templates. Trust me, if I can pitch Walmart and survive (spoiler: I did), you're absolutely going to rock your next collab ask.
Episode Highlights
Pitch Panic? Not Here: Why being informal (even if youāre emailing your dream collab or, heck, Walmart) is your superpower. Channel that "of course you wanna work with me" attitude.
Bare Minimum, Big Results: Stop overthinking! Liz breaks down her own collab pitch to Kennedy from Email Marketing Heroes, showing exactly how chill and low-lift your ask can (and should) be.
Whatās In It for Them: Easy peasyākeep your pitch focused, friendly, and donāt forget to say whatās in it for their biz, not just yours.
Real Example Alert: Liz reads her actual pitchācomplete with āyo yo yo, my email kingā energyāto show you real doesnāt mean unprofessional.
Collaboration Challenge Hype: Get ready! Liz is dropping details on the upcoming Networking for Collabs List Building Challenge happening June 2-4th, and itās only $33 to jump in.
So there you have it, inbox fam ā next time you slide into someoneās DMs about a collab, keep it real, keep it you, and keep it simple. Wanna up your collab game and explode your list at the same time? Snag your spot on the waitlist for our June collab challenge (link in the show notes) ā save ya seat and your lunch money. āØ
Stay spicy, send better pitches, and Iāll see you next episode! š
Ready for more collab inspo? Hit that subscribe and join the challenge ā letās get you growing!
why your network is your secret list building weapon
19 May 2025
00:10:43
Whatās up, Email Fam?! Liz Wilcox here, and today weāre spilling the tea on THE most underrated powerhouse for growing your email list: your network. Thatās rightāthe people you know are your not-so-secret weapon, and Iām breaking downĀ exactlyĀ why relationships are the hack youāve been looking for. If you want that email list to grow with less hustle and way more ease, this oneās for you.
Ā Episode Highlights:
The Magic of Instant Trust Transfer Borrow credibility from your biz besties! When someone shares you with their audience, you get instant trust points. (Think freebie swaps, JV webinars, and all that jazz.)
Warm Leads On Tap Ditch cold pitchingānetworking gives you warm leads who areĀ alreadyĀ looking for what you offer. Collaborate to connect with problem-aware folks who want your solutions.
Opportunities You Canāt Google The best gigs come through connections, not search engines. From speaking spots to top-secret bundles and referral goldminesāyour network unlocks them all.
Faster Growth, Less Effort Forget grinding 24/7āone DM or collab can get you way further than hours of ads and endless Reels. Real talk!
Momentum That Compounds Relationships are like email list investingācollab once, and it can keep paying off for literal years. More visibility, brand buzz, and surprise opportunities await (trust me).
Special Announcement Heads up! Weāve got a List Building Challenge focused on networking and collabs coming up June 2-4, 2025. Mark your calendars, fam.
Remember, your network isnāt just a ānice to haveāāitās THE move for next-level, sustainable email list growth. Keep meeting new people, collabing, and doing YOU. Donāt forget to check the show notes for details on the upcoming challenge, and as always: youāre awesome. See ya next episode, friend!
Want more email list goodness (and to never miss out on the fun)? Subscribe + stay tuned!
Hey, hey, business bestie! Liz Wilcox here with another shot of awesome for your Fridayāwelcome to episode 136 of The Email Sound Booth! If you ever feel a little wobbly about putting yourself out there, todayās your episode. Weāre diving head-first into the theme of visibilityāyes, that big, sometimes scary V word that every entrepreneur wrestles with. But donāt worry, Iāve got you covered with some quick, feel-good affirmations to power up your confidence and get you ready to share your magic with the world.
Hereās whatās inside:
āØ Quickie Confidence Boost ā Weāre talking five minutes of affirmation goodness that has you feeling lighter and more ready to tackle that inbox or IG post. Repeat after me, friend!
āØ Visibility Without the Vulnerability Hangover ā Learn the simple mindset shift that lets you show up for your people without feeling like youāre baring your soul every single time.
āØ Your Message Matters (Even If Your Voice Shakes) ā Messy action? Weāre here for it! Find out how just showing up (even when youāre not at your ābestā) can make all the differenceāthatās how you find your people!
āØ Making Money by Being YOU ā No need to twist yourself into a pretzel. Liz breaks down why being authentic is your #1 sales strategy and how sharing your value (rather than chasing perfection) is the real money-move.
āØ Pep Talk for the Next 90 Days ā These affirmations arenāt just for Fridayātheyāre your secret sauce for the weekend, the next month, and all those big dreams on your vision board.
Love a bite-sized mindset reset? Listen to this one a couple times over (Liz gives big permission to hit that repeat button)! And remember, visibility is not about being perfect; itās about being helpful.
Catch you next episode, Liz
P.S. If todayās affirmations made you feel seen, pass this episode along to a fellow entrepreneur who could use a little nudge to step into the spotlight!
Hey yāall, Liz Wilcox here hitting you with a quick but seriously punchy solo episode all aboutā¦ *drumroll please*ā¦ the power of saying NO!Ā If youāve ever felt that twinge of guilt for shutting a door or worried youād miss out by turning something down, this is your episode. Pour that iced coffee or crack open a LaCroix and letās chat about boundaries in business, the abundance mindset, and why your ānoā might just be the biggest yes to your own dreams.
Quick highlights:
- How my āpeople pleaserā ways made it SO tough to say noāand what changed. - A pep talk for anyone whoās been asked to do ājust this one thingā for a big-name client and felt that wallet tug (I walked away from a five-figure project and lived to tell the tale!). - Why I stopped doing non-stop podcast interviews and focused on building my own platformāhi, youāre listening to it right now! - How setting firm boundaries let me grow a million-dollar membership instead of burning out as a freelancer. - Confession time: Iām not always the queen of boundaries, and this summer, I learned (again) what happens when I slip back into that yes-to-everything, scarcity mindset. - Real talk on why āno, thank youā isnāt just politeāitās vital if you want freedom and alignment in your business.
Whatās shaking, email fam? Itās your girl Liz Wilcox, coming at you between the melodious sounds of leaf blowers and luxury hedge fences (oh, the mini-mansion life of my neighbors!). Before Chelsea bursts in from school demanding snacks, I hit record to drop some seriously juicy email marketing tidbits you do NOT want to miss.
Quick highlights:
Bougie neighbor updates:Ā Because whatās podcasting without a little suburban chaos?
Listener shoutout of the week:Ā Justin from our Facebook group shares his āconfessionā and a killer success story using the cult-favoriteĀ PicklesĀ template (someone just booked a magic show from a years-lost client!).
Experiment #1: One-Word Subject Lines:
If youāre bored writing emails, shake things up! Iāve been testing (okay, basically obsessed with) one-word subject linesāthink āUrgent,ā āBalls,ā āFetchā (yep, a Mean Girls ref), and even āPoppycock.ā The results? Sky-high open rates! Turns out, a littleĀ intrigueĀ goes a long way (and makes preview text a breeze).
Experiment #2: Sending More Emails (Gasp!):
Thatās right. Instead of being āannoying,ā I found that emailing 3ā4 times a week actuallyĀ increasedĀ my open and click rates. Community gets stronger, inboxes get friendlier, and no oneās running away (theyāre actually replying more!).
Behind the scenes:
A sneak peek at real data and the āwhyā behind these movesānothing fancy or fussy, just whatās workingĀ right now.
Remember: You arenāt annoying your listāyouāre becoming their favorite part of the week. Go hit send, experiment, and let yourself have a little fun with it!
Until next time, Liz š
P.S. If you hear faint leaf blowing, just picture me podcasting from the wilds of waterfront suburbia. We keep it real around here.
Hey hey, friends! Liz Wilcox here, and todayās episode of The Email Sound Booth is a wild ride through the world of launching. Grab your water (swigs encouraged), settle in, and letās talk about that million-dollar question: How much is too much launching? Spoiler: Thereās no one-size-fits-all answerāso letās dig into the juicy details!
Some highlights:
It All Starts with List Growth: If you want to sell like wild, you gotta keep growing your email list. Seriously, Iāll keep banging on this drum for another 133 episodes if I need to!
ABC Launches, Baby! Huge shoutout to Tarzan Kay for breaking launches down into A, B, and C levels.Ā
Ask Yourself:
Am I always welcoming new people onto my list?
Do I have a variety of offers and launch sizes?
Are my launches feeling fun, or are they burning me (or my audience) out?
If you need help with launchesātemplates for flash sales, big launches, or just selling in generalācheck out my Email Marketing Membership for just $9 a month. Itās practically a steal and might just change your business.
Stay amazing, keep launching (the smart way), and Iāll catch you in the next episode!
š Liz
P.S. If you want āAlways Be Sellingā on a mug, letās make it a thing!
Hey, hey, hey! Liz Wilcox here, your favorite (and accidentally snarky) email marketer, fresh off a writing retreatāand letās be honest, I didnāt write a single word of fiction. Instead, I did what I do best: actual work, specifically BATCHING newsletter content so I can finally take a dang summer off!
In this episode, sparked by a real question in the Email Sound Booth Facebook group, I spill all the juicy behind-the-scenes deets on exactly how I organize, plan, and batch my newsletters. Spoiler: thereās a lot of Google Drive, calendar sleuthing, and me promising myself not to touch my sweater (sorry about those weird desk sounds if youāre an audio purist).
Inside This Episode:
MyĀ no-fluffĀ process for batching content for the whole year (yes, summer vacation is possible, people!)
How to set up a Google Drive system for your newsletters and promo emailsāfolders, docs, the works
The weird stuff Patricia (my awesome team member) and I track on the calendar so nothing falls through the cracks (hello, affiliate promos)
My step-by-step workflow to plan out content for every single newsletter and special promo in under an hour
Why you donāt have to be fancyāyou can totally do this with pen and paper if youāre feeling retro
A shout-out to batching hacks like using my templates and ChatGPT (you know I love a good shortcut)
A quick pep talk if you still have writerās block and a not-so-humble invite to join my Email Marketing Membership (itās $9 a month, and itāll save you from content overwhelm FOREVER)
Links & Resources:
Need a visual? Watch me do all this in real time atĀ WatchLiz.com
Get my proven newsletter templates, support, and ideas inside theĀ Email Marketing MembershipĀ ā open 24/7 for your batching needs
Join the convo in ourĀ Facebook GroupĀ (yes, I actually read your questions. Look what happens!)
Final Words:Ā Remember: Itās better to be clear than clever (but if you can be both, obviously aim for the stars). Thanks for hanging out with me, you magnificent email nerd! Hit subscribe, tell a friend, and Iāll see you on the next episode of The Email Sound Booth.
Stay fun & keep batching, Liz
Friday Entrepreneur Affirmations
09 May 2025
00:05:34
Hey hey, fellow builders! Itās your millennial biz BFF (in spirit) tapping out some show notes after vibing with Liz Wilcoxās latest episode. If youāre here for entrepreneur energy, mindset shifts, and that perfect Friday affirmation pep-talkāweāre SO on the same wavelength.
Episode Recap: Today, Liz drops by for her signature five-minute affirmation sesh. (Seriously, itās like a shot of espresso for your business brain!) She serves up a list of affirmations that hit differentāwhether youāre full of confidence or stuck in analysis-paralysis. Liz keeps it super real: āYou donāt need to know everything to get started, and sometimes teeny steps really do win the race.ā
Affirmations You Donāt Want to Miss:
What I do on the inside reflects on the outside
I have a bias towards action
Action breeds confidence (x3ābecause itās that important!)
My best looks different every day
Share this mini-pod with your biz buddy who needs a little āyou got thisā reminder. And hey, see you (and Liz) next week for another dose of Friday fortitude!
Hey hey, inbox heroes! Liz Wilcox coming at you with all the email tea (and maybe a little humble bragging...) for April 2025ās juiciest campaigns. If youāve ever wanted to peek under the hood of someoneāsĀ actualĀ newsletter strategyānumbers, results, real talkāthis episode is for you.
This week, Liz takes us on a whirlwind tour of her best-performing emails from April, and yāall, itās a masterclass in not only getting those opens, clicks, andĀ replies, but also making real affiliate sales (weāre talking thousands of dollars from ONE email).
Hereās what went down:
Stats Youāll Want to Steal:
Liz spills the details on 17 emails she sent this month, including weekly newsletter templates, one killer sales email, and a ton of newsletters with juicy links for you to click.
Subject Line Gold:
āQ2,ā āplease steal these,ā āstupidāāLiz proves that sometimes short, weird, and eyebrow-raising is the way to your readerās heart (and open button). For real, her open rates are fire.
The āTell Meā Email:
ThisĀ less than 100 wordsĀ beauty not only got a 59% open rate and 3% click rate, but also generated HUNDREDS of replies. (You want your audience solution-aware? Do this.) Plus, Liz used those replies for mega customer research andāsurprise!āto make more sales.
Big Money Email:
Another contender for Aprilās top performer: an affiliate pitch with a 67.8% open rate, 7.4% click rate, and over $2,000 in earned commissions. SentĀ onlyĀ to her best customers, this email is basically proof you donāt have to shout to the whole room to get paid.
Repurpose, Promote, RELATE:
Whether youāre a list-building newbie or crushing it with four-digit monthly growth, Liz shows how to celebrate both, nurture your audience, and sell (naturally!) no matter your subscriber count.
Get the Goods:
Not on Lizās list? Babe, what are youĀ doingĀ with your life?! Sheās giving away her welcome sequence, three newsletter samples, and 52 irresistible subject lines. All. For. Free. (Links in the show notes or head to lizwilcox.com.)
Ready to revolutionize your own newsletters?Ā Check out the episode links for the actual email templates, and if youāre ready to level up, snag your place in Lizās $9/month Email Marketing Membership. High-performing emails (and cash flow) await!
Thanks for listening! Youāre more than capable of writing emails that get replies, make sales, and honestly, just feel GOOD to send. Letās see those results, inbox boss š
Taking The Edge Off When You Feel Like Youāre Swamped With Life And Work
07 May 2025
00:09:58
Hey hey, Email Sound Booth fam!
Liz Wilcox is BACK with Episode 129, and let me tell youāif youāve ever felt like youāre clinging to the edge of Too Busy Mountain, this episode is that deep breath you didnāt know you needed.
This week, Liz gets real about life, work, and why it sometimes feels like weāre a hair away from tossing our laptops into the abyss (donāt do it, those things are expensive). Whether youāve got a business, a 9-to-5, kids, or just one of those neighbors who believes in sunrise leaf-blowing, this oneās forĀ us.
Hereās what went down:
Taking the Edge Off (Millennial Edition)
Liz shares her (honestly, genius) way of keeping work and chill mode separate: GETTING DRESSED for her biz! Yup, she rocks actual shoes and pants even when working from home. Then she changes into āhouse clothesā (not quite pajamas, not quite jeans) when workās done. Gamechanger for ending the workday mentally and physically.
Out of Sight, Out of Mind
The easiest productivity hack? Making it harder to work when youāre supposed to be OFF. Liz literally unplugs her desktop at the end of the day. Laptop in the backpack, backpack in the closet. š āāļø Work, begone!
Email and Social Detox
She doesnāt have her work email on her phone (jealous), and gives YOU permission to ditch the social apps when things get overwhelming. Removing Facebook? Instagram? ThatāsĀ self-care, folks.
Tab Control = Mind Control
Lizās Rule: No more than 5 browser tabs open at a time. HARSH but fair. How many tabs do you have open right now? (No, seriously. Go count. Weāll wait.)
Stepping Away > Forcing It
When her brain goes full static, Liz puts on her sneakers and justĀ goes for a walk. Even if it feels ācounterproductive,ā getting some air can reset your mood and help you come back fresher.
Key Takeaway:
A little self-disciplineālike changing your clothes or shutting your computer all the way downācan help you take the edge off before you even get there. Millennial-approved, pinky promise.
Go listen, then close those tabs. We believe in you!
Hey, hey! Liz Wilcox here, and youāre hanging at the virtual watercooler for another episode of The Email Sound Boothāspecifically, the only podcast episode where we deep-dive into whether using capital letters in your subject lines is aĀ yayĀ orĀ nay. (Spoiler: I have opinions, and theyāre backed by a little something called āLizās personal inbox.ā)
If youāre a regular around here, first of allāthank you! (And show your girl some love with a review, even if you think I ramble more than a group chat after midnight.)
Episode TL;DR:
This episode is for all you biz besties who want their emails toĀ popĀ in the inboxāwithout looking like a shouty spam bot or, worse, slipping into the graveyard of unopened messages. I fire up my own Outlook (messy, mildly embarrassing, hopefully relatable), and walk you through exactly what kind of subject lines get my attentionā¦and which ones scream ādelete me please.ā
Letās Break It Down:
Capital Letters or Nah?
Iām Team Lowercase. In my inbox, all those capitalized, āTitle Caseā subject lines blend right into the sea of spam and autofiltered nonsense. But a simple, lowercase subject? It jumps out. Just one word, no capsāboom, instantly visible.
But Donāt Take My Word For ItāExperiment!
If youĀ loveĀ your capital letters (maybe you were the kid who aced handwriting practice), go for it! Make it YOU. But if youāre itching to get a few more opens, try swapping to lowercaseājust for a hot minute. Your people might surprise you.
Proof from My Inbox:
Spam = usually ātype caseā (thatās every first letter capitalized). Real, interesting humans? Lots more lowercase happeningāand it stands out.
Honest Biz Chat:
This isnāt about some rigid āonly lowercase emails convertā rule. Itās about zigging when everyone else zags, finding what fits your vibe, and being bold enough to test something new.
Quick Win Actions for Your Next Send:
Try writing a single-word, all lowercase subject line.
Review your inboxāwhat stands outĀ to you?
Donāt be afraid to mix it up and see what happens!
Youāre the best. If you learned something new, drop me a line or leave a review. And remember: you donāt need to yell (with caps) to get noticedāsometimes the quietest emails get the most love.
Letās Talk About How Daunting Sending A Weekly Newsletter Is
05 May 2025
00:11:52
Hey, hey! Welcome back to another episode of The Email Sound Booth with your internet BFF and queen of keeping it real, Liz Wilcox. š
This week, Liz is coming at youāthroat tickle and allāto demystify that daunting beast: writing a weekly newsletter. (Spoiler alert: you do NOT have to sound like a business robot or the next āsage-on-the-stage.ā In fact, please donāt.)
In this episode, Liz shares:
Why you donāt have to send a newsletter every weekā¦ but also why you might actually want to if you want those juicy email list results.
The reason nobody expects you to be DJ Jazzy Jeff, Vera Bradley, or an all-knowing biz expert (lol, love that for us).
Her āGuide on the Sideā mindsetāaka, blasting the myth that you have to be the End-All-Be-All Expertā¢ļø just to send an email to your list.
How to let go of newsletter perfectionism (forget the perfectly staged food pics and over-edited subject linesājust TALK to your people!).
A super simple, zero-stress 20-Minute Newsletter Framework to help you keep it short, sweet, and so much less intimidating.
Liz keeps it totally real about what itās like sending emails when you have a business (yes, you can talk about the time you stepped in dog poop or how you finally bought a new laptopāyour subscribers are humans too!).
Whether youāre a food blogger, e-comm whiz, pet psychic, or dream realtorātake this as your weekly permission slip to just. hit. send.
Catch you next time! āļø
P.S. Donāt forget to snag the framework and check out Lizās membership if youāre ready to make your inbox (and your life) a whole lot easier.
Another Reason To Not Ghost Your List (spoiler: AI big brother)
21 Apr 2025
00:05:41
Hey there, cool kids and inbox rebels! Liz Wilcox coming in hot (with wild hair and Mini Cooper energy) for episode 126 of The Email Sound Booth, and today? Weāre talking about howĀ skipping on your email list could have AI literally shoving that unsubscribe button in your subscribersā faces.
Main Takeaway:
GHOSTING YOUR LIST IS SO 2020.
Seriously: If you want your biz to thrive in this AI-dominated world, you NEED to show up regularly. The more you email? The more the inbox overlords recognize you. Itās not just āgood biz etiquetteāāitās survival.
Hot Tips to Make It Easy
Need a nudge? Join Lizās Email Marketing Membership for just $9/month.
Get fresh, quirky templates every week you can copy/paste.
Feeling stuck? Throw Lizās template into ChatGPT (or your fave AI tool) and tell it to zhuzh it up for your unique business vibe.
Point, click, send. Itās that easy.
Extra Fun (and Sabrina the Teenage Witch-level wisdom):
Always put those fingers to the keyboard, and just SEND THE EMAIL.
Links mentioned are chilling in the show notes below!
Got unsubscribed by a robot? Shake it off. Tomorrowās another inbox.
Till next time, keep āem openingāand donāt let AI ghost you or your subscribers.
Hey there, cool cats! š Liz Wilcox here, bringing you another dose of those Friday vibes that we all secretly crave. Whether you're chillin' at your favorite coffee shop or taking a brisk walk around the block, it's time to bask in some self-love and business bliss.
What Went Down:
This episode is all about pressing that pause button on life. I mean, seriously, how often do we take a moment to appreciate the week we've had? Even if it felt like a whirl-a-minute.
Key Affirmations to Soak In:
Trusting the Timing:Ā Remember, my friend, success has no expiration date.
Action-Oriented:Ā Youāre all about doing, so keep rocking that action bias.
Unleash Your Communication:Ā If you can talk, you can definitely ace those emails!
Excitement Over Fear:Ā Hitting āsendā is your new thrill ride.
Confidence Rock Star:Ā Your vibes are catchy, and thatās an amazing thing.
Fun-Loving Flow:Ā Let fun be your business partner.
Money Magnet Moments:Ā Yes, you ARE! Believe it.
Love Affair with Your Biz:Ā It's a relationship worth nurturing.
šĀ Quick Pep Talk:Ā You're safe to grow. Your best doesn't look the same every day, and thatās totally okay. Hereās to a weekend where peace and pride take the front seat.
Iām over here sending all the good vibes your way, and I seriously can't wait to cheer you on some more next time. Catch you later, alligator! šāØ
Episode 124: Fixing the Biggest Problem in My Membership
17 Apr 2025
00:10:50
Hey there, fellow email enthusiasts and digital adventurers! š Liz Wilcox here, your guide through the world of quirky newsletters and email marketing magic. Join me in this episode where I reveal the big scoop ā we're fixing the nagging issue in my email marketing membership.
Here's the gist of what went down in Episode 124:
Big Announcement Alert!Ā šØ: I'm giving you the lowdown on changes coming to our beloved email marketing membership! Weāve come a long way from Google Drive days and weāre gearing up for a major upgrade!
The Navigational HeadacheĀ š£: I get it, our site navigation has been a rollercoaster. You folks spoke, and I listened! Buckle up because we're moving to the slick and user-friendly Membership I.O. for a much smoother cruise.
Timeline Deets: The makeover isnāt instant, but by the end of June (or definitely July, fingers crossed!), youāll have a breezier, more awesome user experience. Patricia and Amy are on it in the background, making sure itās all golden.
Keeping Costs Cool: Iām all about keeping that sweet $9/month price tag while delivering a premium $99 experience. How, you ask? By switching things up behind the scenes without hiking up your cost.
Join Our Enthusiastic Community: Not part of the Email Sound Booth squad yet? No worries, jump on board now and catch the behind-the-scenes action as it unfolds!
If you love to see some behind-the-scenes action, hit up the Email Sound Booth Facebook group and letās geek out over these exciting changes together! š„³ Donāt forget to like and subscribe to our podcast and YouTube for all the latest inside scoops.
Catch you on the flip side, where weāre all about making email marketing the best part of your biz strategy!
Welcome back to The Email Sound Booth with your favorite host, Liz Wilcox! Buckle up, nosy nellies, because this episode is serving up the juicy deets on how much Liz raked in during March 2025. And let's just say, it's enough to make anyone do a double-take! šø
Episode Highlights:
The Big Goal:Ā Liz kicked off March with her sights on a whopping $100k target. Ambitious? Heck yes! Crazy? Maybe. But if you're not aiming high, are you even trying? š
The Actual Haul:Ā Spoiler alert ā while she didn't hit the 100k, an impressive $87,617 is nothing to sneeze at. Yeah, that's 87.6% of the way there. With her team staying sane and well-rested too. Win-win! āØ
Breaking it Down:
The fantastic $9 membership brought in $12,724.
A nifty lifetime deal brought in $6,770.
One-off product purchases added up to $2,285.
Her annual pass was the real MVP, pulling in $65,335 from 269 renewals and 26 new passholders.
Unexpected Hiccups:Ā Every entrepreneur's favorite ā refund requests and failed charges. Six refunds conformed to her policy of refund minus processing fees, and 73 failed charges that meant a potential $8,000 āpoofā moment. š
Where's All That Cash Going?Ā Taxes, anyone? Yep, Liz is facing the music with a tax bill of $62,000 thanks to missed quarterly payments. Trust her, she won't be skipping those again. š
Want more insider tea or tips to churn up your own revenue storm? Liz Wilcox is spilling all the beans through the magical world of email marketing. Hit that membership link, come join her fabulous world, and let's get nosy together! šāØ
Hey there, Email Sound Booth fam! It's your girl, Liz Wilcox, comin' at ya with another fantastic episode of our beloved podcastāEpisode 122! If email marketing is your jam (or you just love seeing what I'm up to), you're in the right place. So here we go!
š§ This episode is all about my top-performing email from March 2025. Remember Episode 121 where we talked about February's big hit? Think of this as the sequel you didn't know you needed. Spoiler alert: The email's subject was titled "Hit reply to this email"āyeah, literally!
š„ We chatted about all the emails I sent in March, including some fun deets about my List Building Live audio summit and the annual pass sale that we totally rocked. Fun fact: I sent out a ton of emails this month, but there were only three non-sales newsletters. Why? Because, my friends, it was all about those campaigns!
š Let's dive into some cool stats: The "Hit reply to this email" message had a 56.1% open rate and a 1.3% click rate. Even though not everyone replied, peeps were clicking and buying like wild! The low-pressure vibe of the email sealed the deal for many, and last day sales soared to a whopping $13,000! š
š„ Honorable mention goes to an email specifically sent to those already enjoying the $9 Email Marketing Membership (EMM). With a crazy 65.8% open rate and 6.9% click rate, this testimonial-style email encouraged folks to upgrade to the $108 annual pass. Nearly half of the sales came from these upgrades. Proof that segmenting your audience can work wonders!
š§ Wanna join our email fun squad? Come be a part of the Email Marketing Membership! For just 9 bucks a month, you'll get templates, behind-the-scenes access, and yes, my eyeballs on your stuff. Cancel anytime, and trust me, you don't wanna miss out!
Thanks for tuning in, awesome peeps! Catch ya on the next episodeāsame time, same place! And remember, all the juicy links are chillin' in the show notes. Peace out! āļø
Episode 121: Top Performing Email of February 2025
14 Apr 2025
00:08:08
Hey friends, itās your girl Liz Wilcox here, coming at you with another episode of The Email Sound Booth Podcast. Weāre diving into episode 121, and Iām beyond pumped to share with you the low-down on my top-performing email from way back in February 2025. Yes, weāre reliving that awesomeness right here, right now!
Whatās Crackinā This Episode:
š Birthdays & Bonanzas: Unwrapping my top-performing email, aka the āHappy Birthday, [First Name]ā ā sounds mysterious, right? Itās all about grabbing attention like you grab your morning espresso.
š Newsletter Nerd-Out: Sent out 26 emails in February! But hold up, I spotlighted only the 7 I blasted to my entire list. Yeah, no membership-only goodies here, folks.
š Success Stats: This banger of an email hit a whopping 60.7% open rate with a solid 2.3% click rate. Those are some serious stats, my friends!
š¤ Learning from Mistakes: Reminding you all that making goofs and slip-ups are actually part of our brand values. Like Bob Ross said, theyāre happy little accidents, helping us grow smarter and faster.
š„ YouTube Vibes: Feeling fancy? Hop over to watchliz.com, and witness your girl bringing this convo alive on YouTube. Oh yeah, we just hit over 1,000 subscribers there! š
š” Join the Email Marketing Fam: Got email dreams? For $9 a month, letās make those dreams come true with our email templates. Link below, because, of course!
In Episode 120, we're gonna slow things down and be okay with resting instead of chasing goals 24/7. Take a moment to grab a cozy spot, maybe even a journal, and let these affirmations wash over you.
Here's the scoop:
Theme of the Week: Rest is essential, and we are feelin' it ourselves. It's about giving yourself permission to recharge those entrepreneurial batteries.
Affirmation Time: Let's walk through affirmations that honor self-care and rest. You'll channel your inner best friend, let go of worries, and embrace recharging as a powerful tool for growth.
Key Takeaway:Ā Remember, you're allowed to pause, breathe, and take life at your own pace. Your best effort today might look different tomorrow, and that's totally cool.
So dive into those soothing affirmations, and letās glide into the weekend with more peace and confidence. We're your biggest cheerleader, and we're feeling your success right in our bones. Go ahead, hit play, and treat yourself to some well-deserved downtime. šš¤
Episode 119: 5 Email Ideas For When You Donāt Know What To Send
10 Apr 2025
00:07:08
Hey there, email wizards and magical marketers, here with Episode 119 and we're about to sprinkle some serious pixie dust on your email list struggles. Ever find yourself staring at the screen and not having a clue what to say to your subscribers? Well, fret not! we've got you covered with FIVE amazing email ideas to save the day. And guess what? We're pulling these gems straight from the goldmine known as emailmarketingmembership.com. š§āāļø
Here's a little taste of whatās coming up in this episode:
Off Track Confessions: Share your human side and let your readers know itās chill to drop the ball sometimes. (Pro tip: Liz spilled her beans in the last episode, so maybe peep Episode 118 for inspiration!)
Vision Quest: What's your ultimate vision for your subscribers? Dish it out and let them decide if they're in for the ride or prefer the exit door. šŖ
Pick-A-Number Party: Get those replies rolling in with a fun guessing game thatās all about engagement. Spoiler: No one's nailed the number yet, but hey, life's about the fun, not the win!
Peek-At-My-Desk Pic: Give your readers a sneak peek into your workspace. Who knew email could be this cozy? Snap a pic, send, and maybe ask them to reply with theirs.
Mini Motivational To-Do List: Organize their week with a fab checklist. Because letās be real, who doesnāt love ticking off tasks?
Episode 118: Things Iām Currently Dropping the Ball On
09 Apr 2025
00:13:28
What's up, folks? Welcome to Episode 118 of The Email Sound Booth! This week, we're getting real and raw with Liz, who shares some of the balls she's been dropping in life and work. You know how it isāsometimes youāre juggling your projects like a pro, and other days, it feels like youāre not even sure what juggling is.
Key Takeaways:
Ask Me Anything April:Ā Liz reflects on not promoting the AMA April like she wanted to. Sometimes great ideas slip through the cracks, and that's okay.
Podcasting Realities:Ā Liz loves her podcast but realizes there are improvements to be made. Whether it's recording episodes on time or getting more downloads, there's room for growth, and that's just part of the journey.
Newsletters Needs:Ā The rhythm is off with the newsletter strategy. Planning ahead is tough, but Liz owns it and knows thereās work to be done.
Business Balancing Act:Ā Despite having an awesome team, time management is a struggle, especially with Liz focusing on her healthāa top priority right now.
Personal Life Tidbits:Ā Quality time with family and spending time outdoors are important, but thereās a feeling of dropping the ball there too. Liz, like many of us, is navigating through these personal challenges.
Spending Woes:Ā Balancing expenses with income is a work in progress, and Liz shares her candid thoughts on managing finances as life evolves.
Final Thoughts:
Liz gives us a refreshing and honest look behind the scenes of her life and business, reminding us that it's okay to let some balls stay on the ground while handling the more pressing issues. Thereās no guilt here, just authenticity and a little bit of humor. So, take a breather, don't "should" yourself, and remember youāre not alone in this crazy juggling act called life.
Episode 117: 3 Reasons Iām Hosting Ask Me Anything April
08 Apr 2025
00:08:58
Episode Theme:Ā Dive into my exciting Ask Me Anything April! This month, we're all about connecting, sharing, and bringing our community closer.
Three Big Reasons for Ask Me Anything April:
Community Love:Ā I've been missing that interaction that lights up my world. This is a chance for you to hang out, ask questions, and just feel the energy!
Showcasing Service:Ā I want to let everyone ā members and non-members alike ā see the level of passion and commitment I bring. Whether you shell out $9 a month (what a steal, right?) or not, I'm here for you!
Answering Frequently Asked Questions:Ā My inbox gets flooded with queries, and this is a space where those questions can get answered publicly. If you think your question might be dumb ā spoiler alert, itās not!
Quick Call to Action:Ā Got burning questions? Tune in live or submit them ahead of time. Canāt make the live session? No sweat ā join the membership and catch the replays whenever you fancy!
Let's make April one for the books, filled with connection and knowledge. I can't wait to see you in the sessions.
Episode 116: Helping New Leads Understand Youāre a Business
07 Apr 2025
00:09:38
Hey there, welcome back to another episode of The Email Sound Booth. This is episode 116 and we're diving into how to help new leads understand that you're a legit business, not just someone sending random freebies. Yep, we're getting real about sales, my friends! š
Key Highlights:
Tripwire Magic:Ā When someone joins your list, don't just say thank youāshow them you're a business by directing them to a tripwire sales page. Itās a discounted, irresistible offer that helps new leads see you mean business!
Welcome Sequence Must-Haves:Ā Make sure your welcome emails set the stage by mentioning your paid products. It's all about adjusting expectations and showing you're not just here for fun; you've got solutions to offer.
Sales Consistency:Ā Keep those links coming! Donāt go more than two weeks without sending a paid link, whether itās for your own products or something amazing you love (even if youāre not an affiliate).
The Back-End Insight:Ā I talk about how I personally structure my welcome sequence to include both free and paid options. Yes, cementing your place in the inbox as someone with wisdom and wares!
Remember, if you're struggling with this, everything Iām talking about here is in my email marketing membership. Itās truly the best $9 a month youāll spend if you want to nail your email game.
Thanks for hanging out with me, Liz Wilcox, today. Catch you on the next one, or better yet, in the membership. Let's make email marketing your new bestie! š
Hope this helps you set those expectations and get those sales rolling! š
Ā
Episode 115: Friday Affirmations
04 Apr 2025
00:07:49
Hey, hey, hey there, fabulous folks! š It's your business BFF tuning in from the digital realm to dish out another delightful episode of The Email Sound Booth. This week, we're bringing you those Friday Affirmation GOOD VIBES with a dash of email marketing wisdom that you never knew you needed in your life!Ā
Highlights from this episode:
ā¢ Email Love Fest: Liz dives into the world of email marketing, reminding us why staying connected with our audience is totally rad! Think of it as virtual hugs delivered straight to inboxes. š
ā¢Ā Affirmation Zen Zone: Liz walks us through some killer affirmations structured to dissolve any resistance to email marketing. Yes, you can be a total email rockstar! š¬šŖ
ā¢Ā Real Talk: A little background motorcycle noise adds that extra flair! But hey, that's what you call authentic podcasting in action. š¤š²
ā¢Ā Self-Care and Self-Celebration: With affirmations like "I celebrate every person that opens my emails," Liz reminds us that each small win is worth a happy dance. š„³šŗ
ā¢Ā Confidence Boost: Get ready to supercharge your weekend with peace and confidence as Liz reminds you how much potential you hold within.
So, cozy up, grab your favorite cuppa, and let these affirmations seep into your soul. We're here to root for every bit of your email journey! Until next time, remember: Keep those keys clicking and those emails soaring! š
P.S. Remember, you're never alone in this biz journeyāwe've got your digital back! š»š
Episode 114: How To (technically) Have One Welcome Sequence For Multiple Freebies
03 Apr 2025
00:06:45
Hey there, fabulous email enthusiasts and biz builders of the interwebs!Ā š
Welcome to Episode 114 of The Email Sound Booth, where we'll unravel a great mystery: how to seamlessly unify various freebies into one cohesive welcome sequence. Yeah, we really break it down like a pro!
šļø Episode Highlights:
ā¢ š One Size Doesnāt Fit All (At First):Ā Learn how to create individual "trigger" emails for each freebie to give your new subscribers a VIP welcome worthy of their interest. š
ā¢ š Automation Magic:Ā Liz spills the tea on how to magically connect those different freebies into one glorious ongoing sequence without spamming folks whoāve been around the block before. Spoiler: It involves some cool tagging tricks!
ā¢ š¾ Donāt Drown in the Details:Ā Don't worry if Liz's explanation left your head spinningāfuture visuals might be on their way! Meanwhile, visualize your email automations like a well-oiled machine humming in harmony.
ā¢ š Quirky Catchup:Ā If you're the type who needs visuals to get your creative juices flowing, drop Liz an email because she might bless us with a techno tutorial masterpiece in the near future! ššØ
ā¢ š§ Don't Forget Your Freebie!Ā Check out Lizās Email Marketing Membershipāa treasure trove of knowledge for just $9 a month. Dive in for a training session on how to create spot-on freebies that your audience canāt resist.
Join us next time for Friday affirmations, where positive vibes and innovative email hacks abound. Until then, stay fun and keep those emails sizzling! ššĀ