The Email Sound Booth with Liz Wilcox – Details, episodes & analysis

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The Email Sound Booth with Liz Wilcox

Liz Wilcox

Business

Frequency: 1 episode/2d. Total Eps: 193

For online businesses that need to remix their email marketing efforts, and finally build an email list that makes them money and feels good to do it.

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Data updated on 04/07/2026

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https://lizwilcox.thrivecart.com/email-marketing-membership
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https://partners.kit.com/41wkxowc2she
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https://lizwilcox.kit.com/4072e76815
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https://lizwilcox.com/waitlist/
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https://lizwilcox.com/episode-18-3-ways-to-grow-your-email-list-and-1-way-to-think-twice-before-using/
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https://lizwilcox.com/emmbday/
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*SALES EMAIL SUMMIT* Lizzy Goddard –using audience feedback to make bank in affiliate comissions

Thursday, August 21, 2025 • Duration 12:01

Alright, friends, welcome to another episode of the Sales Email Summit! We're joined by email-marketing brainiac Elizabeth Goddard aka Lizzy (but definitely NOT Liz) co-piloting this email geek-out session. In this episode, Lizzy breaks down the most interesting and *cha-ching!* lucrative sales email she’s sent in the past year. And spoiler: It’s not even for her own offer. We’re talking affiliate sales, magic subject lines, and proof that sometimes, flying by the seat of your pants TOTALLY works. If you want the real tea on what makes a sales email both profitable AND genuinely useful for your list, buckle up. This is your episode.

Episode Highlights
The Affiliate Email That Broke the Internet (Kind Of) Lizzie walks us through the details of her surprise-win sales email that promoted Wake Up to Freedom’s IP to GPT Wizard. From a FOMO-inducing subject line (complete with wizard emoji—respect), to insane conversion numbers, she reveals WHY this “today only” email crushed so hard.

The Power of Authenticity (Throw Away Your Swipe Files) Real talk: Lizzie wrote this high-converting email from scratch. No templates. No AI. Just pure, “here’s what’s lighting me up right now”—and her list responded BIG. Turns out, writing like a human to other humans... works. Who knew?

Leveraging Low-Ticket for Big-Time Upsell We get into the strategy: starting with a $27 affiliate offer and how that not only brought instant returns, but also fueled a wave of higher-ticket sales, tripwires, and long-term commissions. Spoiler: Email-first content FTW.

Links & Resources
List Gadget — The sponsor of this episode. Turn every email into a growth machine in 30 seconds. Add polls, leaderboards, and more fun stuff: listgadget.com

Check out Lizzy's Everything Page with freebies and paid magic from Lizzy herself!

Steal These Sales Emails Template Pack – Want plug-and-play versions of Lizzy’s epic emails? The $35 template pack lets you cut, paste, tweak, and send like a pro.

💡 Key Takeaway
If you want your sales emails to actually convert (and light up your Stripe notifications), ditch the cookie-cutter stuff. Lead with what genuinely excites you, show your work, talk about real results, and let your personality shine. People buy from people they trust and it turns out, “today only, 10/10 recommend 💫🧙‍♂️” actually gets results (when it’s legit). Also: never underestimate the power of a well-timed affiliate offer + honest recommendation! Now go forth and make your emails as magical (and profitable) as Lizzy’s!

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*SALES EMAIL SUMMIT* Melquea Smith– finding my first founding members

Thursday, August 21, 2025 • Duration 16:47

What’s up, Inbox Innovators?! This week on the Sales Email Summit, we chat with the radiant Melquea Smith, a children’s book illustrator on a mission to center black and brown kiddos in her clip art. From giggle-inducing subject lines to peeling back the curtain on a scrappy, real-life launch, this convo is for anyone who’s ever tried to sell something before it felt “ready.” (Hint: Done is always better than perfect, especially when you show up as YOU.) We talk creative launches, building “in public,” and leaning all the way into authenticity (even using that “eye-lips-eye” emoji combo in a subject line). Melquea gets super real about her journey: new membership, no fancy name, just raw impact and a big heart. Ready to get inspired to hit send on your next imperfect sales email? You're in the right place.

Episode Highlights
Subject Line Experimentation = Fun & Effective
Malkia dishes about her “For Your Eyes Only 👀👄👀” email, showing how letting personality shine can reignite your list—even if you can’t tie every sale to one email. (Liz, for the record, is totally stealing that subject line. #Trendsetter)

Founding Members without Perfection
Even without a slick name or shiny graphics, Malkia brought in SEVEN (!) founding members for her clip art membership. No shame in being scrappy—just serve real needs and be honest with your people.

The Power of Building with Your Audience
Instead of going all sage-on-the-stage, Malkia took calls with new members, learned what they craved, and let clarity emerge as she created. Selling isn’t just about money—it’s about communication and community (and, you know, learning nonstop as you go).

Links & Resources

Sponsor shoutout to List Gadget! Turn your email newsletters into interactive growth machines with polls, leaderboards, and more.

Get 3 free Illustrations from Melquea to use in your business today!

Grab the Steal These Sales Emails template pack- all the summit emails turned into templates you can swipe, tweak, and send for sales (including Melquea’s!): Key Takeaway Don’t wait for perfection before you start selling or showing up for your email list. Your personality (even if it’s just “excessive” emoji use) and willingness to learn out loud will open more doors than a hyper-polished plan ever will. Listen to your people, let the process get messy, and just… hit SEND. Your future self will thank you 🥲.

*SALES EMAIL SUMMIT* Andréa Jones – getting personal to connect with your audience

Thursday, August 21, 2025 • Duration 07:25

Welcome back to the Sales Email Summit, fam! I'm Liz Wilcox (your email hype queen) and I'm joined by Andréa Jones, a marketing maven who’s all about keeping things simpler & smarter for busy folks like us. In this episode, Andrea spills the details on her most lucrative sales email from the past year, how a “Mama Olympics” moment sparked real results, and why imperfect action > endless tweaking. Plus, get the lowdown on a simple subject line that cracked open a ripple effect of sales and buzz. If you ever felt cringe about selling via email, this chat will have you ready to hit send (with confidence—and maybe an emoji or two).

Episode Highlights
The Catalyst Email: A Slice of Real Life
Andrea’s winning sales email opened with a personal story about her kids and the wild ride of time flying by (cue all the millennial parent feels). She masterfully pivoted to a powerful call-to-action: stop waiting for perfect and just hit send.

The Secret Sauce: “Before You Go” Strategy
At the end of her emails, Andrea uses a soft-sell section that connects the story back to a solution—this time, a $9 Instagram grid strategy template for anyone tired of chasing trends. Spoiler: people loved it, bought it, and started telling other people about it. Ripple effect = activated.

Stats That Matter: Real Email Metrics
Andrea’s killer subject line (“A tiny voice. Okay, two reminded me of this. Today”) scored a 27.9% open rate and a 0.8% click rate with her list of 19,000 subscribers. Proof that storytelling + relatability can drive real results.

Links & Resources
Our sponsor is List Gadget: Jazz up your emails with polls, referral stuff & more: listgadget.com

Check out Andréa's free audio series to show you exactly how I use ChatGPT to write content that actually sounds like you here.

Steal These Sales Emails Template Pack: No need to decode! Get all summit emails, Andrea’s included:

Key Takeaway
Sales emails don’t have to feel slimy or stressful, they can genuinely inspire change for your biz and your readers. Start with a story, meet your audience where they are, and wrap it up with a solution that feels right. Bonus points for hitting send before you overthink it. #ImperfectActionFTW Ready to turn your next email into a growth machine? You got this! 🚀

*SALES EMAIL SUMMIT* Dara Sklar – flying by the seat of your pants to sell

Thursday, August 21, 2025 • Duration 12:51

Buckle up, inbox rockstars! In this episode, we chat with the queen of Google time-saving hacks herself, Dara Sklar. Dara dishes the behind-the-scenes scoop on her wildest, most lucrative sales email journey, a saga that started with a random story about her Honda Civic and blossomed into an epic seven-email (unplanned!) sales fiesta. We dive into what made her “ChatGPT just became my mechanic” email a viral hit, how she decides the number of emails to send (spoiler: it’s mostly vibes), and why her off-the-cuff approach gets such powerful results. Whether you’re a fellow “wing it and win it” type or love a good strategic blueprint, there are gems here for every business owner who wants more sales (and more chill time).

Episode Highlights
From Honda Civic Odometer Pic to $12K Sales Sprint
Dara shares how a quirky story about clocking 333,333km in her car and using ChatGPT as a digital mechanic landed her nearly a 50% open rate and converted over 3% of her email list for a $12 workshop. Sometimes, the right story just hits—and so do the sales.

The Power of Slightly “Unplanned” Email Promotions
No fancy funnels here, folks! Dara confesses her super success didn’t come from a carefully crafted sequence, but from following the “vibes”—sending more emails simply because people kept buying and loving the emails. Permission granted to fly by the seat of your pants.

Automated vs. Real-Time Emailing: What’s Actually Better?
Natalie and Dara debate: is it better to schedule every email, or leave space for real-time feedback and extra sends? Spoiler: there’s room for both! Dara proves that fast feedback from emails can guide you in writing better, higher-converting follow-ups on the fly.

Links / Resources
Sponsor shoutout to List Gadget! Boost your emailing with polls, leaderboards and more at listgadget.com

Don't forget Dara's Top 40 time-saving Google hacks you'll wish you'd been using all along

Grab the Steal These Sales Emails template pack- all the summit emails turned into templates you can swipe, tweak, and send for sales (including Dara’s!): Key Takeaway You don’t have to write the “perfect” sales sequence. Start with one great story, listen to your audience’s response, and don’t be afraid to improvise. Sometimes the best sales come from authenticity, a little curiosity, and just showing your subscribers exactly how you’re winning at business (or at least remembering your last oil change). Put down the complicated checklist, pick up that pixelated mechanic selfie, and keep it real with your list. Your next best sales email might just write itself. 🚗💌

*SALES EMAIL SUMMIT* Ashley DiMercurio – preselling an offer so you get the money before you make it

Thursday, August 21, 2025 • Duration 07:16

Hey hey! It's Liz Wilcox, welcoming you back to another episode of Sales Email Summit. This week, our virtual couch is graced by the ever-inspiring Ashley DiMercurio, virtual assistant, online tutor, and the queen of simple-but-mighty email magic. We're digging into Ashley's “Can I have $5?” email campaign, pre-selling (hello, getting paid before you’ve even finished your product!), and how you can totally steal her vibe to shake up your own inbox magic. If you’re ready to turn your email list into an ATM (almost literally), this one’s a must-listen.

Episode Highlights
The “Can I Have $5?” Game-Changer
Ashley spills all about her now-famous subject line and how a little email with a simple ask netted her a 50%+ open rate and more than $100 in sales—before her ebook was even done. (Relatable side note: that’s rent money, friends!)

The Power of Pre-Selling
Why wait until your product is polished? Ashley and Liz chat about validating ideas, getting paid upfront, and why pre-selling can be a total confidence (and cash) booster for creatives and entrepreneurs.

Keeping The Hype Alive
Ashley didn’t just smash “send” and hope for the best—she followed up with playful, engaging emails and tied in her new ebook launch with ongoing promos in her workshops and offers. Consistency, but make it fun.

Links & Resources
Our sponsor: List Gadget.com: Turn every email into a growth machine with polls, leaderboards, and more!

Grab Ashley’s “The Power of 21” productivity planner which is perfect for tackling big projects!

Steal These Sales Emails Template Pack: All the episode sales email examples for just $35!

🌈 Key Takeaway
Don’t overthink your sales emails, sometimes the simplest asks and genuine pre-sale excitement unlock major wins. Validate your ideas, keep your list in the loop, and remember: Done is better than perfect (and perfect is overrated). Hit send, embrace the follow-up, and keep building those connections, one fun email at a time. Catch you in your inbox (or ears) for the next one! 🚀

*SALES EMAIL SUMMIT* Tara Reid – quiz conversions over 15%

Thursday, August 21, 2025 • Duration 07:05

Grab your favorite caffeine fix and settle in: this episode of Sales Email Summit is all about leveraging quizzes to create probably the most high-converting sales email you've ever written. Our guest, Tara Reid (not that Tara, but THE Tara who helps introverted entrepreneurs master organic marketing), spills the sparkling tea on a 3-email quiz results series that raked in a wild $35k in just six months. We keep the vibes high and the details actionable, so if you want your sales emails to sound less “corporate robot” and more “trusted business BFF,” you’re in the right spot.

Episode Highlights
Quiz Results = Email Goldmine
Tara shares the simple but brilliant quiz she created as a lead magnet, resulting in triple win stats: 82% open rate, nearly 17% click rate, and $35k in lifetime access program sales. Low-key flex, high-key inspiration.

What Actually Works With Sales Emails
No vague advice here—Tara breaks down her messaging process, including how she dialed into her ideal audience (introverts unite!) to make her results email both ultra-personal and unapologetically salesy.

Steal This Template (Seriously)
Not only can you take Tara’s eye-opening quiz yourself, but you can literally snatch her sales email template from the “Steal These Sales Emails” bundle for just $35. Copy, tweak, send, profit. No guesswork required.

Links & Resources
Episode Sponsor: ListGadget.com – Spice up your newsletter with polls, leaderboards, and more (takes 30 seconds to set up and is $9/month)

Get Tara's free Rock Your Emails Guide to discover 15 simple (yet powerful) ways to elevate your email marketing and start seeing real engagement!

Steal These Sales Emails bundle: Ready to shortcut your next launch? Grab all the templates for just $35—complete with Tara's $35k email.

Key Takeaway
Your sales emails don’t need to be stuffy to make bank. Get hyper-specific on who you’re talking to, use quizzes as a shortcut to deep audience understanding, and don’t sleep on a good template, it could be the difference between ghost town and cha-ching. Also: embrace your out-of-the-box brilliance, even if your comfort zone is a blanket fort.

*SALES EMAIL SUMMIT* Cassidy Tuttle – making yourself and a non-profit some extra dough

Thursday, August 21, 2025 • Duration 11:11

What’s up, party people! Liz Wilcox here and we are back with another fuel-up-your-motivation episode of Sales Email Summit. This round, we’re hanging with Cassidy Tuttle of Succulents & Sunshine aka, the queen of teaching even plant serial killers how to keep succulents alive (no grow light, no problem). Cassidy shares the story behind her most interesting sales email of the year: a heartfelt, charitable collab for Mental Health Awareness Month featuring adorable “Snappy Pots” and all the good vibes. She dishes on what worked, what she’d do differently, and drops solid gold lessons on making your sales emails hit people right in the feels. If you ever wondered how to blend giving back, selling, and authentic connection, this ep is basically your playbook.

Episode Highlights
Purposeful Partnerships That Sell & Serve
Cassidy teamed up with a sister brand and nonprofit to launch a limited succulent bundle where every sale supported free therapy for adults. The bundle wasn’t just cute—it had a cause.

Storytelling Beats Stuff
Cassidy realized that while a good cause and a cute product combo are cool, weaving in your own story can supercharge connection and sales sometimes. Less features, more feelings, y’all!

It’s OK to be Real (and a Little Vulnerable)
The magic sauce? Cassidy’s honesty about her own mental health journey made her audience feel seen—and herself, a little nervous! She learned that even more authenticity could’ve been an even bigger win.

Links & Resources
Try ListGadget over at listgadget.com (Sponsor love! Make your email list fancy with polls, leaderboards, and all the things.)

Grab Cassidy's cheat sheet to learn how to tell if your succulent needs water (or not) and how to better care for it.

Grab the Steal These Sales Emails Pack: Get templates straight from the summit—including Cassidy’s charity email, ready to copy, paste, and make it rain for a cause!

Key Takeaway Features get eyes, but stories can open wallets (and hearts). If you want your sales emails to actually make sales and maybe, do some real-world good focus on sharing the meaning behind your offer and why you care. Get vulnerable, share the messy bits, and don’t be afraid to let your mission shine through. People want to buy from people who genuinely give a dang. Growth, goodness, and green thumbs await. Catch ya on the flip! 🌱💚

*SALES EMAIL SUMMIT* Gary Williams –using survey results to write your email and make sales

Thursday, August 21, 2025 • Duration 15:52

Alright, babes, today we’re diving into a turbo-charged episode of Sales Email Summit featuring the one and only Gary Williams! We’re talking about juicy sales emails, getting real replies (aka: actual HUMAN conversations), and how to turn your humble newsletter into a sales machine—no sleaze necessary. Whether you love a good nosy peek behind the scenes or you freeze up at the “reply” prompt, this episode is basically your new fave how-to guide. Grab some cold brew (or, like, oat milk chai, whatever’s your vibe) and let’s eavesdrop on email magic going down.

Episode Highlights
The "Survey Says" Sales Email, Dissected!
Gary breaks down his most successful email move—a quick survey for his audience, then sharing real, anonymous responses to spark real convos and sales. (There’s even some sneaky AI help in analyzing responses, so you lazy geniuses, take notes.)

Banishing the Sales Cringe
Struggling with feeling “icky” about selling or weird replying to real people? Gary’s got legit advice for flipping that cringe into connection. Sales ≠ pushy; it’s about empathy, curiosity, and actual problem-solving.

Action Plans & Steal-able Templates
Get the inside scoop on Gary’s “Needle Moving Action Plan” (freebie alert!), plus details on the "Steal These Sales Emails" template pack so you can literally swipe, tweak, and send profitable emails without going full copywriter mode.

Links & Resources
List Gadget is our summit sponsor! Turn your emails into baby growth machines (polls, leaderboards & good stuff) – listgadget.com

Ready to cut through the noise and finally start seeing real results? Grab your free Needle-Moving Action Plan and walk away with a simple, actionable strategy you can use today.

Steal These Sales Emails Template Pack ($35 Magic!): Literally steal Gary’s (and other pros’) best sales emails

Key Takeaway
Sales emails don’t have to be scary or cringey. The secret? Ask your people what’s up, actually listen, and reply with...wait for it...empathy and curiosity. Use the words your ideal clients are literally saying, open real conversations, and watch sales roll in with integrity. Steal Gary’s survey-based approach, add your own sparkle, and never stress about “what should I email this week?” again. Seriously, don’t sleep on this ep or those snaggable templates. Now, go make your emails weirdly effective and way more human! 🚀

*SALES EMAIL SUMMIT* Cheryl Rerick –using Voxer voice notes to close sales

Wednesday, August 20, 2025 • Duration 18:52

Hey, email nerds and marketing misfits! In this episode of Sales Email Summit, host Liz Wilcox sits down with Cheryl Rarick – email marketing strategist, automation whiz, and the genius behind “Email Diaries.” Cheryl spills the (inbox-friendly) tea on her most interesting, high-converting sales email: a personalized voice note offer that makes her sales skyrocket and her subscribers swoon. If you’re tired of cringey, overdone launch tactics and want real, human engagement that actually leads to sales (like, $9K-in-a-day style sales), this is your must-listen.

Episode Highlights
1. From Boring Video Replies to Brilliant Voice Notes
Cheryl breaks down why old-school “reply with a video” methods just aren’t cutting it anymore. She gets real about why most people don’t reply to sales emails—and how she solved that by making it way safer, easier, and more personal to connect.

2. The Click-Tag-Voice Note Spectacular
Steal this genius move: Instead of begging for replies, Cheryl lists out the juiciest objections (think: “But will it work for my Instagram dog bakery?”), lets subscribers just click theirs, and then sends a custom voice note directly addressing their concerns. Low pressure for them, high conversion for you.

3. Long-Tail Sales & Relationship ROI
Cheryl drops a truth bomb: a personal connection today can pay off in surprise sales months down the road. She’s seen folks buy in later launches or become affiliates—all because of that one thoughtful voice note. Plus, Liz and Cheryl remind us that not every sale should be automated, especially for big-ticket or transformation-heavy offers.

Links & Resources
Summit Sponsor shoutout to ListGadget.com – Plug-and-play interactivity for your emails, sponsored the episode (and they’re giving the millennial-friendly discount vibes!)

Cheryl’s Tracker Sheet and Dashboard here!

Steal These Sales Emails Template Pack – Mad-Libs-style templates inspired by Cheryl’s strategy and other summit guests (seriously, just copy/paste/plug your deets) Key Takeaway Set it and forget it is cool, but real human connection is where the email magic happens. Cheryl’s voice note method makes your subscribers feel seen, safe, and more likely to buy now or later. Don’t just chase any sale; invest in the right ones, and watch your business besties (aka your list) get obsessed with your brand. Seriously, if you want to make those inbox connections COUNT (and have a little fun in the process), steal from Cheryl and Liz. Your future self will thank you. ✌️

*SALES EMAIL SUMMIT* Ann K Emery – mini workshops for mega bucks

Wednesday, August 20, 2025 • Duration 08:53

Hey summit party people! This episode is a serious treat. We sits down with Ann Emery, data viz genius, course creator, and mom of FIVE (how?!) to unpack exactly how Ann turns simple, super personal emails into a six-figure course business. If you’ve ever felt overwhelmed about “doing email marketing right,” Ann is about to punch that imposter syndrome in the face. Forget complicated marketing funnels, Ann’s sharing how her easiest, laziest launches are actually her most lucrative. No hacks, no fluff, just real-talk (and a lot of personality).

Episode Highlights
Ann’s “Lazy” Email Launches (That Totally Kill It) Ann keeps it 100% real: she sells her mini-courses ($97/pop!) with the SAME email template every time. We’re talking a picture, a couple of “here’s what you’ll learn” bullets, and a dash of personality—then blast to the list. No testimonials, no endless follow-ups. Sales still roll in.

Mind-Blowing Open Rates & Clicks Ann’s emails get crazy high open rates (think 37%–50% for the first one and up to 87% for the follow-up). The secret? Targeted, not spammy, and totally her. Even with barebones marketing, she’s sold 128 seats in six weeks!

Proof That You Can Do It Your Way Liz drops some real talk: Ann is the ultimate B2C email marketing example. No fancy sequences, no “shoulds”—just Ann being, well, Ann. Her strategy is perfect for anyone juggling biz and, oh, say—raising a small basketball team like she is!

Links & Resources
Summit Sponsor: ListGadget.com- Turn your emails into engagement and growth machines (polls, leaderboards, all that jazz)

Check out Ann's Youtube channel to get 100s of videos and spreadsheets to make excelling simpler!

Steal These Sales Emails Template Pack: All the episode sales email examples for just $35!

Key Takeaway
You don’t need fancy funnels or to stress about being a “perfect” marketer to sell your stuff online. Just be yourself, show up, and send the dang email. Ann’s wild success using simple, repeatable emails proves that personality and authenticity WIN (and so do you, when you send more sales emails). Do it your way and watch the magic happen, okay? Smash that subscribe and go write your next email a little messier and a LOT more you. ✌️

The Email Sound Booth with Liz Wilcox – Details, episodes & analysis

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The Email Sound Booth with Liz Wilcox – Details, episodes & analysis

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