The Efficient Spend Podcast – Details, episodes & analysis

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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

In this episode of the Efficient Spend Podcast, Yulia Derdemezis, Founding Marketing Lead of Treet, shares her insights on optimizing marketing spend and driving revenue growth for tech startups. She discusses the importance of co-marketing and partner marketing strategies, detailing her experiences at Afterpay and Treet.   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Yulia Derdemezis is the Founding Marketing Lead of Treet, with over a decade of experience in both B2B and B2C sectors, focusing on tech startups. She has driven significant growth at companies like Afterpay, built the marketing function from the ground up, and helped secure Series A funding​​.  

VISIT OUR WEBSITE:
https://www.efficientspend.com/

CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/

CONNECT WITH YULIA:
https://www.linkedin.com/in/yuliaderdemezis/  

EPISODE LINKS:  
https://www.afterpay.com/en-US/how-it-works
https://www.treet.co/post/a-guide-to-earth-month-12-ways-to-leverage-resale https://www.shopify.com/solutions/b2c/enterprise
https://www.shopify.com/solutions/b2b/enterprise
https://www.salesforce.com/products/marketing-cloud/overview/

SUBSCRIBE TO LEARN FROM PAID MARKETING EXPERTS 🔔

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

In this episode of the Efficient Spend Podcast, Ron Jacobson, co-founder and CEO of Rockerbox discusses the evolution of the company, their approach to optimizing media spend, and the importance of accurate measurement in marketing. He also shares his insights on the challenges and the methodologies of multi-touch attribution and the impact of privacy regulations on data sharing in the advertising industry.

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Ron Jacobson is the Co-Founder and CEO of Rockerbox, a premier marketing measurement and attribution platform. As a technologist and marketing measurement expert, he has transformed how companies approach marketing attribution and data-driven decision-making.

VISIT OUR WEBSITE:
https://www.efficientspend.com/

CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/

CONNECT WITH RON:
https://www.linkedin.com/in/rjjacobson/

EPISODE LINKS:
https://www.rockerbox.com/blog
https://www.strava.com/
https://zapier.com/
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
https://www.reforge.com/
https://gdpr.eu/
https://www.apple.com/privacy/
https://ai.stanford.edu/
https://www.csail.mit.edu/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Jake is a DTC marketing leader focused on growing 7 & 8 figure Ecomm brands. He currently runs Odyssey- a lean agency focused on revenue & ROAS growth through media buying, creative, conversion rate optimization, and email/SMS.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH JAKE: https://www.linkedin.com/in/abramsjake/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Evan is the Head of Partnership and Business Development at Motion App. Motion App is a creative analytics platform that combines visual content with performance metrics to help growth teams improve their creative strategy.  

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH EVAN: https://www.linkedin.com/in/evanlee14/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Shamanth is the CEO of RocketShip HQ and host of the Mobile User Acquisition Show. His agency specializes in mobile app growth in a post-identifier world and works with brands such as Zynga, BetterMe, and MobilityWare.     

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH SHAMANTH: https://www.linkedin.com/in/shamanthrao/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH MICHAEL: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Manson is a creative strategist with a decade of experience in growth marketing and creative testing. He is the founder of Parabolica: a creative agency focused on AI ads for health and wellness brands. He's also spent valuable time at brands such as Calm and Cash App.  

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH MANSON: https://www.linkedin.com/in/manson-chen/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.  

 VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH SONJA: https://www.linkedin.com/in/sonjasierra/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH MAOR: https://www.linkedin.com/in/maorsadra/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.   

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH SEAN: https://www.linkedin.com/in/seanhurley/