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The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!
In this episode of the Efficient Spend Podcast, Ron Jacobson, co-founder and CEO of Rockerbox discusses the evolution of the company, their approach to optimizing media spend, and the importance of accurate measurement in marketing. He also shares his insights on the challenges and the methodologies of multi-touch attribution and the impact of privacy regulations on data sharing in the advertising industry.
About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.
About the Guest: Ron Jacobson is the Co-Founder and CEO of Rockerbox, a premier marketing measurement and attribution platform. As a technologist and marketing measurement expert, he has transformed how companies approach marketing attribution and data-driven decision-making.
VISIT OUR WEBSITE:
https://www.efficientspend.com/
CONNECT WITH PAUL:
https://www.linkedin.com/in/paulkovalski/
CONNECT WITH RON:
https://www.linkedin.com/in/rjjacobson/
EPISODE LINKS:
https://www.rockerbox.com/blog
https://www.strava.com/
https://zapier.com/
https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X
https://www.reforge.com/
https://gdpr.eu/
https://www.apple.com/privacy/
https://ai.stanford.edu/
https://www.csail.mit.edu/
