Explore every episode of the podcast The Ecommerce Uptick

Tools Mentioned in This Episode:

Customer Service:

• Gorgias AI Agent ($360/month for 1,200 automated resolutions)

• Tidio (Multi-channel AI chatbots)

• Yuma AI (Shopify-specific, integrates with Zendesk)

Personalization:

• Algolia Recommend (Real-time personalization engine)

• Luigi's Box (AI-powered product recommendations)

• Octane AI (Interactive product quizzes)

Inventory Management:

• Prediko (AI inventory management for Shopify)

• Genie (Inventory planning and analysis)

• Polar Analytics (Data analytics with "Ask Polar" AI)

Fraud Detection:

• Signifyd (Guaranteed Fraud Protection)

• Riskified (AI-driven fraud detection and chargeback protection)

Visual Search:

• ViSenze (Visual search for Shopify stores)

• Snap Search (AI-powered visual product search)

Marketing Automation:

• Klaviyo AI (Omnichannel personalized campaigns)

• Shopify Magic (Comprehensive marketing content generation)

• Jasper (On-brand content creation)

Dynamic Pricing:

• Pricefy (Dynamic pricing platform for e-commerce)

Ad Creative Optimization:

• AdCreative.ai ($29/month, #1 AI ad creative platform)

• QuickAds (Rapid AI ad creation for multiple platforms)

Conversion Rate Optimization:

• VWO Copilot (AI assistant for CRO)

• FERMÀT (Personalized post-click experience optimization)



Why product galleries are massive conversion boosters IF you do it right

Lets be honest.. Nobody is scrolling through a long PDP anymore. We just don’t have the time or interest.Consider that most people are coming from social media and they are not looking to buy your product right now.

You have caught their eye with an ad and got their attention for a minute.

They visit your site and you have 3-5 seconds to convince them to stay.

The first thing people are exposed to is usually a gallery but it is often:

Poorly optimized in terms of sizing.Loads slow and images are not all the same dimensions

There are often 4-5 shots of thep product from 5 angles and nothing else.

Basically, you just gave your potential customer the worst possible start and this is a MISSED opportunity.

So how do you fix it?

Reprogram how you think about product galleries. These are 7-10 slides that have the potential to convince your visitors everything they need to know to understand the product, create the needed desire for them to want to buy it and also addressing all the biggest hesitations your visitors may have

So what to do??

1. Make sure your product gallery have clear high res images and no stock photos 

1. Make sure they all have the same size.. Nothing worse when you browse and you see different sizes.

2. Respect your visitors time, don't add in fluff and not needed images. Every image needs to be justified.
   

3. Have a zoom feature on your gallery if it makes sense for your product like jewelry or shoes (majuri)
   

4. Use arrows on the side so people know you can swipe. (this increases engagement) (Twothirds)
   

5. Make sure to use thumbnails motivating people to scroll for more images (see everlast)e

6. Always have both close-up and further zoomed out photos for fashion and other relevant products.(Majuri)
   

7. Always use lifestyle and studio shots so people can see the product in a real world environment.

8. Always show the model height or size if relevant (twothirds)

9. Always add UGC images or videos if you can. 1 video or image is ok, and even better if it is a written testimonial that addresses one of the main concerns on the product.

10. Add directions and dosage or other relevant things in the gallery (see petlab)

11. Add in the 3-5 main benefits as the 2nd image for products where it makes sense like supplements or benefit driven products.

12. Address the main concerns in the  PDP gallery - this is something you can find out if you use a survey on your store to ask what is holding them back from buying your product. You can use Zigpull for this.

13. Add a comparison table so people can see how you stack up against others.

14. Add your USPs - refund policy, money back guarantee.

15. Add an image that explains your bundles and offers if it makes sense for your brand.
    

Guys. if you do all these things, we have seen cases where conversion rate double

want to work with me? book me here

⁠https://beacons.ai/daniel.chabert⁠

Here is the process.

First you want to do an audit and analyze the results.

First you are trying to understand if this could be due to a bug or other issues like your design not showing up as you planned… And finally you are auditing the test to see if you want to reject your hypothesis outright or just reject your solution to the hypothesis.Let's say you tried to fix a visitor dilemma that appears in the selector area of a PDP.Through session recordings you have uncovered that people are frequently unsure about what scent to pick for a product.

Your hypothesis is to fix this dilemma by making it easier to understand what each scent may smell like.Your idea is to fix this by adding images next to the name. (to basically explain what the scent smells like)You start testing it but in the end you don’t get a conversion uplift.Now should you reject your hypothesis or did your solution fail, but the idea is still strong?

If your hypothesis is strong you could implement other solutions:

Adding descriptive scents  we know like lavender, citrus, cinnamon that actually describe the scent in a way that everyone understands and thus reduces visitor dilemma.
Let me show you the flow we usually follow….1. We QA the test first of all. This is very important because maybe we missed something.We QA it in a few different ways.

1. We trigger the test on multiple devices and use browserstack to do this. Here we make sure we test it on mobile as well, we click all the buttons and make sure everything loads perfectly.

2. We throw our variant URL into markup.io which is a software you can use to see how closely your web version matches your original design.This is very important because it can change a lot visually from your original idea.If we found bugs at this point, we look at whether these are so big that the test has to be rerun again.

If there are none or smaller differences we proceed to the next stage.

1. We look at session data. Recordings are our number 1 tool here. We can quickly get a good feed for use behavior if we segment the records.Filters like:Everyone who interacted, scrolled past or clicked over the area we changed via our split-test.Everyone who didn’t bounceEveryone who added to cartEveryone who purchasedThese are great filters to use if you have a lot of traffic because you will have 100s or 1000s of recording to go through.I

   A big hack is to create sub goals in your A/B test, so for example if i want people to pick a scent in the selector area of the PDP, i want to create a sub-goal of everyone who picked a scent, and perhaps everyone engaged with the scent selector.If i do this correctly, i can then go to mouseflow or convert and only look at session recordings that are relevant to my split-test.. This is a huge one guys!, makes a big difference and cuts down on time..
   

After recordings you can go further by also looking over heatmaps, clickmaps and so on.It can give you additional insights as well - are people doing what you expected them to do?Sometimes we also go the extra mile and setup simple user-group tests on userbrainhttps://www.userbrain.com/

In here we will present people both designs to the visitor and ask them what version they prefer.This is really good if you made bigger design changes.We mask ask what product gallery do you prefer and whyOr what selector option do you prefer and whySometimes we will also propose only our hypothesis like:The current page makes it difficult to understand what scent to pick due to fact that each name does not explain the scent associated with it. Do you agree with this statement or not? Please explain your answer in detail.This is a good way for us to test a hypothesis and whether people agree with it.We have gotten a lot of good feedback from doing this before running a test or after to test if it makes sense to design an alternative version of a solution.

In this video i breakdown the lastest development and improvements we made to our software called gosupersonic.ai

want to book a call or get in touch with me? ⁠https://beacons.ai/daniel.chabert⁠

Listen as i dive in and give free CRO audits to brands that commented on our FB ads.

want to book a call or get in touch with me? ⁠https://beacons.ai/daniel.chabert⁠

Defining - “bounce rate”

• Visitor A arrives on a product page and leaves after a few seconds
  

• Visitor B arrives on a product page and spends a few minutes on it before leaving
  

• Do they both count as a bounce?

Why do you want to reduce bounce rate?

1. Bounce rate tells you that people are coming to your website but not finding what they were looking for

2. Not finding a product or service that lived up to their expectations

3. Ad platforms sees it as a poor signal

High bounce rate usually means your offer/service is weak for that reason your conversion rate is low.

Or that the medium/ad has a huge disconnect with the landing page. Ie. the visitor was expecting something else/better based on the ad.

So what are the “best practices” on fixing high bounce rate.

1. Is there a big disconnect between ad/landing page?This is a big one and if your ads shows something promising or your copy sells your services but your landing page is bad, then people will leave in a sec.You can usually tell if you place your ad side by side with your landing page and imagine what the visitor goes through…A common example of this, is when a brand launches in a new market and runs ads in the local language, but then the website remains in English. This will skyrocket bounce rate.

2. Are you using the area “Above the fold” to communicate what's important?

“Hooking” people with something they want.Images, gallery.Benefits that people care aboutAlluding to more things people care about

How to fix this:
Mirror what the best brands are doing ,but personalize it and make it fit your brand.

https://purplefire.io/dtc-landing-pages/

3. Eliminate DistractionsToo much, creates a dilemma. The feeling of being overwhelmed with choices. Not knowing where to start.  Visual hierarchy is important 

4. Increase site speed

Do your pages load in 2-3 seconds max? If your answer is “no,” This could be one of the reasons you’re experiencing a high bounce rate. In ecommerce, site speed is the name of the game. The faster your pages load, the better.

Make sure you clean up your scripts. This means they don’t all fire instantly.

Make them all run in a container in GTM.

Use lazyloading - delay content that doesnt need to load immediately.Optimize your images so they take less space without quality loss.Fix your code, get an expert to review it.Keep them on the site more than anything.

They might have clicked an ad to see your latest diamond rings, but maybe they want to buy a necklace at the end of the day.

5. Fix your UX - Bad UX is killing your “customer’s engine”I always say - think of every visitor as somebody driving a car with limited gas. Gas in this case is their patience. Once they run out, they are going to leave the website.The more you make them “work for it” to navigate through the site, the quicker you drain the last gas in the tank. Here are examples to make things easier:1. Make the search functionality easy to use and easy to find, like exposing the search bar.

2. Add image thumbnails next to your categories:

3. On collection pages, add additional relevant categories in the top of page.4. Make filters sticky - and removable by 1 click

5. Add an easy way to get back to the top of a page with a simple click.6. Make your collection pages “shoppable” by adding the ability to swipe to see more images and the ability to add to cart 

The list really goes on. But you need to have this mindset all the time and constantly go through the store.

6. Fix - bugs and friction points 

You should be looking over bugs all the time. This is easily done by watching session recordings and monitoring for what is known as “rage-clicks. This is a metric that hotjar and mouseflow collects. It basically tells you about visitors clicking on things that are not clickable or loading correctly. This is not hard to fix and on a weekly or monthly basis you should give a report to your dev with all issues found and get them fixed asap. 

Service based businesses.. Often have the same issues.. After working a lot over the last few years.. We have found some big common mistakes that can be fixed and massively improve conversion rate.

1. Sending people to an overwhelming page that makes it hard to move forward.

https://www.lmaclinic.com/brazilian-butt-lift

• Lack of social proof

• Too much written text

• No relevant client testimonials

• No relevant before/afters

• Does not have relevant pain-points addressed

• No clear UPSs or advantages

• Confusing call to actions.

1. Only allowing people to book a time or “enquire” via a form.

The best way to convert leads at scales and fill your chairs with patients, is by getting people to commit to an online or an in-person free consultation. This is where they get to experience your business, and explain what they actually want to fix or get done. When you are not dealing with a pain (like a tooth issue) but a cosmetic treatment, people simply don’t know exactly what they want, they just know the result.You will not be able to convert people before they have more face-time with you and this needs to be done in steps.

• They will research your brand, trustpilot, reviews, socials and this is why the landing page is important, because it can give them a lot of this information.

• They will want to talk to somebody to explain what they want. If you make it hard, they will find somewhere else.

• Once they talk to you in your clinic, they are going to be ready to commit to a treatment.So - make it possible to set up a call or go to your clinic for the first consultation.This is best done by asking visitors to 1. Book a consultation on the site and in that process hand over their phone number.If they do not finish their booking, it is your job to get them on the phone and have a proper conversation with them.
  

Here is how the funnel should look if you really want to max out your capacity:

3. Not using a proper “CRM” system to store leads. 

As soon as a visitor gives you their email or phone-number, they become a lead. A lead may decide to not book a treatment because of many different things. They are simply not ready yet.It is your job to help them on that journey and make them feel safe and happy to proceed. 

The right systems needs to be built for this which includes calling them and or emailing them.You can only do this if you have a proper way to store the leads and understand what journey they have been on so far, like pages they visited, treatments they care about.This will help you close more clients.

4. Not using a setter team to close the leads that have not booked a treatment yet.

You are leaving so much money on the table if you do not call your leads. This needs to be done and you need to get yourself a team that will dial every lead. It is also possible to outsource this to third party services.

5. Not using Live-chat to book more appointments.

6. Not using automated email flows to get more appointments.

7. Not testing new creatives and ads on social media and Google.

You need to constantly be testing to beat your competition and to lower the cost per appointment booked and per new client.

Most fail because they do not test new creatives regularly.

Even more fail to understand that measuring the cost per appointment is not enough. We need to look at the quality of the leads as well, and make sure they turn into real customers in your clinic. This is something you must never take your eyes off, and always keep testing and improving.

8. Not using client case studies and video testimonials.

Nobody is going to book without social proof. They simply don’t want to be the first people to take a chance on you. Showcase these and you will see huge improvements in bookings.Don’t forget to consistently collect both Google reviews and Trustpilot reviews. You need to set up a dedicated flow to ask for these after every appointment.

Here are all my top tips to boost conversion rate

Move product up above the fold - remember always mobile first

Stickie filters so you can tick the off with 1 click and not have to click on filters first

Infinite scroll . Many have 10-20 products per page

Showing more images per product so making it possible to swipe to the right to see more photos.

Reviews displayed on products

Finding out what filters people engage with and making it dominant and maybe shown at the top

USPs above the fold or loading as a banner between products.

2 grid system for products instead of 1. Testing both is worth it. Bigger or smaller images basically

Adding similar categories designed like instagram story thumbnails. At the top score the fold so you can easily navigate to other categories.

Stickie menu - great for if shop has many categories so people can click menu when they are far down the page

Sorting by best sellers in a short timeframe like 7-14-30 days - can use an app for this. They allows you to show what’s trending at the top. Usually brands have sorting by features or sorting by bestseller but it’s using lifetime sales data so it’s not relevant for today

Adding bestseller icons for key products and best for specific scenarios. Like best for traveling, best for exercising, best for calf pain (using compression socks as the example)  (edited) 

how to find the best free-shipping threshold for DTC Ecom Brands.
What are your business goals?

Do you want to increase your AOV?Do you want to increase your profit?

Do you want to increase your conversion rate?

Do you want to maintain your margins?

AOV:

Simple find your AOV now and start testing different thresholds.Test 10-20-30-40% above and see what it does to your conversion rate, AOV, revenue per visitor.We find that those ranges work very well but should be tested. On shopify that can be tested with shipscout https://www.shipscout.app/

Do you want to increase your profit?

Test - using “profit per visitor” as your main metric.Just keep in mind that overall conversion rate can be an important metric for profit too.This is because a high conversion rate can lead to more repeat orders over time.Track LTV after 3,6 and 12 months as well.Easiest way to increase profit per visitor is testing higher AOV thresholds. Using the same method as above.

Alternatively you can charge more for shipping and test if it increases profit per visitorDo you want to increase your conversion rate?

The general rule of thumb is that the lower your free-shipping threshold, the higher your conversion rate. This allows people to buy without paying for shipping.Today everyone offers free shipping at some threshold, it means it doesn’t work as well as it used to. 

I recommend testing benefits, gifts and other things in your cart to increase conversion rate.

Upcart - shopify

Rebuy - shopify

Do you want to maintain your margins?

Gross Profit: 40% = 0.4AOV: $75Avg. shipping & fulfillment costs: $10

1. Plug the values into the formula:

• Free shipping threshold = ($10 average shipping cost / 0.4 gross profit margin) + $75 average order value

• Free shipping threshold = ($10 / 0.4) + $75

• Free shipping threshold = $25 + $75

• Free shipping threshold = $100

In this example, with a $75 average order value, $10 average shipping cost, and 40% gross profit margin, the calculated free shipping threshold comes to $100. This means by offering free shipping on orders over $100, you would theoretically absorb the shipping cost while maintaining your profit margin on the average order.

here is the resource to test sample size:

https://www.abtasty.com/sample-size-calculator/

How long do you run an A/B test?

The discrepancy between the two versions is gradually eroded as time goes by – two weeks after the starting point there’s hardly any observable difference at all.

This phenomenon where the results converge is a typical situation: the modification made does not have a real impact on conversion.

Rules on how long to run a test:The statistical confidence level (95% or more)

The size of the sample

The representativeness of your sample

The test period and the device being tested

Your business circleSeasonality of your business.Your audience (email, repeat buyers, sales, loyalty members)

1. Pro Tip: The lower the expected improvement rate, the greater the sample size needed to be able to detect a real difference.

1. Pro tip: small sites under 100k visitors a month: Test bigger things, like bigger site overhauls so the conversion rate or AOV uplift is higher. That way there is a higher chance you can trust the data.

Bigger sites can get away with testing smaller things because they got more data to rely on.

1. Pro Tip: by default 2 weeks is going to be a good length for a test but don't be afraid to extend it.

1. Pro Tip:  Do not pause it, and start again or change other variables. If you got a bug, start over completely.
   

2. Pro tip: exclude your own IPs and employees too, to not mess up the test data.

Finally don’t forget that A/B testing without perfect statistical significance is still much better than implementing based on subjective opinions!

in this video i break down hidden and often overlooked conversion boosters that the top DTC brands are using for their ecommerce stores.

implement or tests these and you should see some big conversions lifts.

want to book a call or get in touch with me?⁠

https://beacons.ai/daniel.chabert⁠ I unpacked the top mistakes e-commerce brands make when scaling to 8 figures and beyond. We all know scaling is exciting, but it's crucial to avoid common pitfalls.

One big one is neglecting diversification. Don't rely solely on your website or one ad platform. Spread your wings across social media ads, influencer marketing, SEO, and email marketing to mitigate risk and boost sales.

Data is your best friend. Understanding your target audience through website analytics, surveys, and social media engagement is key. This goldmine of information can inform product development, marketing strategies, and how you pamper your customers. Speaking of pampering, a stellar customer experience is essential. Think user-friendly website, smooth checkout, fast shipping, and top-notch customer service. Remember, happy customers are loyal customers!

Scaling also means building a strong team. Don't skimp on hiring qualified people in marketing, operations, customer service, and data analysis. The right team fuels growth.

These are just a few key points. In the video, we dive deeper into fulfillment complexity, cash flow, legal compliance, brand building, automation, and more. We'll also explore how to embrace experimentation, adapt to mobile, prioritize sustainability, cultivate a community, and avoid the dangers of complacency. So, buckle up and get ready to take your e-commerce brand to the next level!

in this episode i go over whether you should be testing multiple things at once or not...

Get all our CRO trainings for free here: https://gamma.app/docs/Here-are-all-our-Free-CRO-Resources--rgr2prhshsoa79q Book a strategy session with me to discuss how we can help your brand: https://purplefire.io/schedule-a-call/?utm_source=youtube&utm_medium=organic&utm_campaign=description_1&utm_content=how_to_hire_top_ecom_players Note - only brands over 30k+ a month for Landing Pages, and 100k+ for "full service CRO" Join our free CRO community on Slack: https://purplefire.io/signup-to-cro-slack-community/?utm_source=youtube&utm_medium=organic&utm_campaign=description_2&utm_content=how_to_hire_top_ecom_players —————— Follow me on other platforms: https://www.linkedin.com/in/daniel-chabert-8054aa69 https://www.instagram.com/danielchabert_cro https://www.twitter.com/dan_chabert Work with my CRO agency: https://www.purplefire.io/?utm_source=youtube&utm_medium=organic&utm_campaign=description_3&utm_content=how_to_hire_top_ecom_players

Get all our CRO trainings for free here: https://gamma.app/docs/Here-are-all-our-Free-CRO-Resources--rgr2prhshsoa79q Book a strategy session with me to discuss how we can help your brand: https://purplefire.io/schedule-a-call/?utm_source=youtube&utm_medium=organic&utm_campaign=description_1&utm_content=how_to_hire_top_ecom_players Note - only brands over 30k+ a month for Landing Pages, and 100k+ for "full service CRO" Join our free CRO community on Slack: https://purplefire.io/signup-to-cro-slack-community/?utm_source=youtube&utm_medium=organic&utm_campaign=description_2&utm_content=how_to_hire_top_ecom_players —————— Follow me on other platforms: https://www.linkedin.com/in/daniel-chabert-8054aa69 https://www.instagram.com/danielchabert_cro https://www.twitter.com/dan_chabert Work with my CRO agency: https://www.purplefire.io/?utm_source=youtube&utm_medium=organic&utm_campaign=description_3&utm_content=how_to_hire_top_ecom_players —————— Product pages is what most people use instead of landing pages. It’s not totally wrong so I want to show you how to make the highest-converting product pages possible. It’s the bread and butter of any e-commerce brand so we might as well just do it right. Enjoy.

In this video we go over all the important aspects of designing a high converting cart for your ecommerce store.

want to book a call or get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Free shipping should be 10-30% above your Average order value.

test price points.

1. Make sure to test 2-3 thresholds

2. test different free gifts.. (new categories is ideal)

3. test giftcards, discounts, free express shipping upgrade

Cart design:

1. Checkout at the bottom. (test CTAs like "proceed to checkout, checkout, secure checkout etc.)

Consider adding 10% off button in cart, when clicked it asks for email and then instantly gives you the discount.

2. "guarantee after the checkout button" or strong motivator.

3. add in social proof in cart

4. add strong AI powered upsells. (side bar or listed under each other):

Lack of transparency and data-driven approach

Unrealistic guarantees and quick fixes

Limited or no experience on the "client side" in your industry

These are just 3 of 10 big warning signs i talk about in this video..

want to book a call or get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

#ecommerce #shopify #conversionrateoptimization

In this video i go over how we run "user testing" for our clients in Purplefire and how you can use it to increase your conversion rate no matter what type of store you are running.

Want to book a call or get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

In this video i talk about the biggest ways to improve your cashflow as an ecommerce Brand

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Hey guys, in this video i show you show to use pop-up surveys to find the biggest reasons why people are not buying on your site.

if you wanna use Hotjar you can sign up here (my signup link)

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

41% increased conversion rate for visitors that gets their request replied successfully within 15 secs or less.

Do i need to say more?

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Using The “ICE” Framework for our A/B testing Prioritization with modifications we have discovered is going to 5x the impact of your A/B testing program.

If you want the framework, just rate this podcast and reach out to me via email or through socials, and i will send it to you.

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Why you need to attend Ecommerce expos and events

Connect with potential customers: Expos and conferences bring together thousands of people interested in your niche. Interact with them, showcase your products, and generate leads for future sales.

Meet industry experts and influencers: Network with thought leaders, learn from their experiences, and forge valuable partnerships that can boost your brand's visibility and expertise.

Find new suppliers and vendors: Meet potential partners for product sourcing, logistics, marketing, and other essential business functions.

Learning and Development:

Stay ahead of industry trends: Immerse yourself in the latest ecommerce developments, technologies, and marketing strategies. Attend workshops, presentations, and panel discussions to gain valuable insights.

Discover new tools and resources: Explore innovative solutions for various aspects of your business, from website design to payment processing and customer service.

Get inspired and motivated: The energy and enthusiasm of fellow entrepreneurs and industry leaders can spark new ideas and motivate you to take your business to the next level.

Brand Building:

Increase brand awareness: Exhibiting at a booth allows you to showcase your brand directly to a targeted audience and create a lasting impression.

Build brand authority: Participating in conferences as a speaker or sponsor demonstrates your expertise and positions you as a thought leader in your niche.

Gather market feedback: Interact directly with potential customers and get valuable feedback on your brand, products, and services.

Additional advantages:

Competitive analysis: Observe your competitors' presence at the event and learn about their strategies.

Recruiting talent: Network with potential employees and attend career fairs to find skilled individuals for your growing team.

Cost-effective marketing: Compared to traditional marketing channels, participating in targeted expos and conferences can be a cost-effective way to reach a large audience.

Don't forget about...

content building

Network..

approaching new people

Think of your clients as cars with a limited tank of gas.. once its empty they leave

reduce the amount of effort to keep browsing.

images over copy

scanable sections over walls of texts

minimal amount of scrolling

minimal amount of processing any type of info

do not give customers any types of dilemmas

Spike dopimine levels, is like refueling the tank

customers are like water, they follow the path of least resistance.. is that path your preferred path?

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

A/B testing software... how to be better

allowing people to test multiple tests at once

make it easy to use but also give everything pros would want

It has to be so good its our own number 1 choice

we need to partner with tons of CRO agencies + ecom brands to develop new features

we need the best support possible

we need to eventually empower it with AI

want to get in touch with me?⁠

https://beacons.ai/daniel.chabert⁠

Tools mentions in this episode:

Funnelytics.io

Browse AI

OpenAI - Chat GPT

Noticable ( Chat GPT plugin)

Upwork/Fiverr

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Notes from today:

Integration med GA4 (import af events)

Integration med heatmap/session recordings

World Class Support.

Support for your CMS

Budget

Type af tests

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Not testing based on the highest traffic pages

Not viewing the entire funnel holistically

not looking at the ads and messaging

not considering the copy and messaging in the email marketing flow

not testing different apps

not doing pricing tests and free shipping threshold tests

not focusing enough on AOV based tests

not running tests for at least 2 business circles

not running tests based on segments

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Create more demand than supply - book by daniel priesley

Focus on amazing results, and let worth of mouth do its thing

Create more content and better stuff than anyone else, publish and amplfy with ads

Realize that agency and service is about trust, and that people have to spend +8 hours with you to buy from you

Become a Software-driven agency, creating these unique sellling points

Run ads omnichannel - on all socials

build trust through events and live performances

aquire and scale

want to get in touch with me?

⁠⁠https://beacons.ai/daniel.chabert⁠⁠

Mobile 1st. test your navigation on mobile. this is often the bottleneck.

menu on the left, cart on the right.. (write menu and cart" under the icons

search is often best if exposed and stickie.. go to my1styears.com if you want to see how we implemented this for a client

add in dynamic text in your search bar based on top categories

add in thumbnail images for all your categories on your home page..

when you click hamburger menu. present your categories but consider shopping by price, condition, flavor. if that is important

add in thumbnail images in your navigation..

reduce the number of clicks to get to category page

about me, contact page.. can be added but make it less dominant

highlight bestsellers, and show what people may find inside

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Personalized Recommendations - upsells and cross-sells - PDP, homepage, navigation, cart, checkout

financial health of your business - PROFITERO

Customer support - chatbots, customer service statistics

Inventory Management:

"Fraud Detection and Prevention:

"

Customer Segmentation:

Social Media Listening and Engagement:

Customer churn prediction - helps recover cart abandonment and so forth

product improvement - reviews.io

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Hiring everyone single person in-house - no partners

Building a software that fixes a huge bottleneck for us - (lack of data in GA4 and limited testing options in convert)

building a custom client happinesss algo, based on ROI, feedback from client and other parameters

launching additional services - ads, email etc.

hiring more specialists to make us cutting edge in all areas - data analysts, engineers

making our department structures more rubust with "department heads"

implementing OKRs for every employee

Working with a retention goal for all our clients

Becoming the number 1 agency on AI and automation

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Build something that makes your company unique and stand out from the crowd. Ultimately improve loyalty and attacticeness

Cashflow is not an issue.. not having to raise money or stress out completely about launch

You have a team of capable people ready to help you

mentor, coaching and paying for expertise is not an issue.

nothing is forced, you have time, money and energy to take in feedback and change along the way

Using your software can open up for more clients and attact partnerships in new areas

Your competitor can become your friend

Stronger case if you want to get an investor or exit down the line

You are seen as an industry leader

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

above the fold... products, less text

consider adding some of your USPS as a space devider every 4-or 6 products

allow customers to scroll images on each product

add in similar categories at the top of the page.

stickie filters, that can be removed with 1 click

mostt commonly used filters

Pre-sort by best-selling but use AI to understand it

scroll to the top - if product list is long

loaad more products based on scroll not.. pages...

add best seller icons, low in stock, hot right now icons to products

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Ad channel diversification.

tiktok, google, meta, pinterest, taboola, affiliate marketing.

CPA affiliates - Squaredance

Influencer marketing campaigns - whitelisting.

Avatar omnichannel research...

where do they spend their time? physically, online

what activities do they like, what do they eat, what social events do they like

make sure to be present in all areas

gyms, outdoor, social media... display.. influencer

brand & product improvement - data driven research.... world of mouth (NPS).

Visualize funnels and check for conversion leaks

landing page improvements

website improvements generally

cart + checkout..

Email marketing and SMS

Loyalty program

brand collabs

In this episode we go over how you can scale your hiring and find the best people in the world using a a data-driven approach.

want to get in touch with me?

https://beacons.ai/daniel.chabert

the 10 things you need to do if you want to be successful in any new markets you are launching in.

These are areas we advice our clients on all the time.

Want to get in touch?

https://purplefire.io/

These 10 methods will make your employees happy and stay with you for longer.. I personally used them to scale all my biggest businesses but it took me years to value them like it do today.

If you want to get in touch with me. reach out here

daniel@purplefire.io

this method is tried and tested and is key to scaling any ecommerce because it gives you a product range that people love.. That is how you create word of mouth...

want to work together?

https://purplefire.io/

In this video i lay out how we plan to scale our SaaS gosupersonic.ai

if you want to know more, you can sign up here

https://gosupersonic.ai/

https://purplefire.io/

In this episode i go over the 10 biggest reasons why clients stay with us for years. Bring this list with you and ask the agency you are hiring about how they deal with these areas.

If they can't give you examples then they are probably not a good fit.

want to get in touch with me?

https://purplefire.io/

In this video i lay out all the lessons i have had over the last 10 years when scaling ecom brands.

Want more of this? check me out here:

https://purplefire.io/#podcast

If this video helped you in any way, please rate this podcast wherever you are consuming it!

want more? get in touch here:

https://purplefire.io/

https://purplefire.io/#podcast

Finally you want to prototype and test your products. This is something that is often overlooked. Sure you may try it on or your product developer may say it is “fine” after trying it, but this is not enough.

This is the process I followed that works every time.

1. First tests and prototypes are done directly with the factory. Sometimes you can visit the factories and go over multiple tests during a week. If this is not possible, keep testing until you are 100% happy by giving specific instructions to the factory every time you try the product. It is important to benchmark your phototype with the best brands and products in your industry.

1. When you are finally happy, it is now time to pass these samples to customers. These are customers you built a relationship with and they are now “beta testers”. If you don’t have any, simply email clients via a newsletter and ask who would be interested in becoming a beta-tester and get free products to try. There are always customers that love to have a close relationship like that.Ask each of the customers to rate the product from 1-10 and tell you what they love and don’t like about the product.Come up with 5 or so questions for them to answer.Always reward your customers for honest feedback and stress that you are not looking for praise but honest feedback to make the best product possible.This prototype flow should be ongoing and the standard for how you product new products. By following all the above you make sure that you will always have amazing products that are in demand and people will love them and talk to friends and family about them. Ultimately this is the best way you can ensure that your brand will be scalable and profitable down the road.

In this video i go through the exciting challenges of going fully in-house in the Agency and building the agency i wish i had access to when i was running my own ecom brands.

The biggest mistake I see is launching based on subjective opinions only. Employees, CMOs or designers have their opinion about what could work.

Most of the time there is no data behind it.

I made a huge mistake myself when I ran Rockay. I had some of the best running socks in the world (all top magazines praised them) and I had a romantic idea about what I should launch next - apparel.I could have used data to drive this decision but I guess you learn with every mistake.

Start off by collecting data on your customers. You will want to set up automatic workflows via your email software to ask customers what products they want to see next.

• Ask them what colorways/flavors/scents they want to see next

• What competitors of ours do you like and what do you buy from them?What products do you want us to design and develop in the future?

• What specific features of the product you bought do they find the most valuable?

• Are there any additional features or improvements you would like to see in our products?

• What emerging trends or technologies would you like us to explore?

By asking this information you actually get so much data on what to improve, what to develop next and even what trends your clients find interesting.

The problem is that most brands either don’t collect this data or they don’t have a dedicated person to analyze this and take action on it.Here is what you can do.

1. Export all the answers to a google csv file and make sure each column has titles.

1. Ask ChatGPT4 or a similar AI to analyze each answer and categorize answers that are the same but worded differently. This is important because you want to make a pivot table for each question to understand what are the most common answers. 

Alternatively you can do all this manually and we have done this many times in PurpleFire for our clients because it is so powerful.

1. Once you have all your most common answers for each question, then it is time to meet with your stakeholders and decide on new products to develop, improvements to existing products and new trends to explore.

You can also use this to find competitors you might want to explore. Make a list of products they sell and what seems to be the biggest and most important attributes.

You also want to launch new variations based on answers from question 1.

Now you have a completely data-driven approach to your product development and this should always be the case.

Do not trust your designers, product engineers and any other industry professionals. Sure they have a big role to play but they will design for their own portfolio and career goals, not based on what your customers actually want. You can’t leave this up to chance.

If you are reading this as a founder, or partner - consider not outsourcing your product development totally to an employee or external company. In the end the product development, quality and future designs are so connected to the health of your brand. You need to be relentless in your pursuit to make the product better.