Explore every episode of the podcast The DTC Insider

In this episode of The DTC Insider, Brian Roisentul sits down with Samuel Goodman, co-founder of Cheeky, to talk about what it really takes to build and scale a DTC brand from scratch.

From starting with no background in dentistry to becoming the largest custom night guard company in the US, Samuel shares how they identified a real problem, validated it through hundreds of customer calls, and built their first product using 3D printing.

They dive into the early days of the business, from testing demand with landing pages and ads to building a Shopify-first brand and scaling to thousands of customers through direct-to-consumer channels.

Samuel also breaks down how they expanded beyond a single product into a full oral care ecosystem, and what drove those decisions based on customer demand.

Plus, he shares the reality of breaking into retail, including years of outreach, getting their first meeting with Walmart, and what it actually takes to land on shelves and succeed once you’re there.

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This episode is brought to you by ⁠BSR⁠.

⁠BSR ⁠helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠visit their website⁠ or book a ⁠call⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Lekha Vyas, founder of SynQ Wellness, to talk about one of the most talked about trends in health right now: GLP-1 and what comes next.

From her background leading brands at companies like L’Oréal and Estée Lauder to building a new category in wellness, Lekha shares how she’s developing a plant-based alternative to GLP-1 drugs, delivered through a Listerine style strip that dissolves in your mouth.

They dive into the real impact of GLP-1 drugs, including long term side effects, dependency, and why more consumers are starting to question them.

Lekha also explains the science behind sublingual delivery, how it bypasses the gut, and why it could change the future of supplements and metabolic health.

Plus, she breaks down what it actually takes to build a breakthrough product, from 75+ formula iterations to early human testing, and how she’s approaching go to market, TikTok, and DTC in a hyper competitive landscape.

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This episode is brought to you by BSR.

BSR helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, visit their website or book a call.

In this episode of The DTC Insider, Brian Roisentul sits down with Lauren DeCarli, founder of Paneros Clothing, to talk about what’s actually working for brands today.

From customer acquisition in an increasingly expensive landscape to why authenticity is outperforming polished content, Lauren shares how brands can stand out by building real connections with their audience.

They also dive into retention strategies, including how to create a better post-purchase experience, implement rewards programs, and turn customers into repeat buyers.

Plus, Lauren breaks down her approach to building a sustainable brand, from working closely with artisans in Bali to making intentional decisions across the entire product lifecycle.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul shares essential strategies for e-commerce brands to scale efficiently in Q2, focusing on avoiding common mistakes in planning, customer acquisition, and marketing funnel structure. Learn how to leverage data, optimize messaging, and understand the customer journey for sustained growth.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Anthony Morgan, co-founder and CEO of Enavi, a CRO agency working with 8 and 9-figure Shopify brands.

Anthony breaks down why most brands misdiagnose their performance issues, how the on-site experience is often the most neglected part of the funnel, and why landing pages are frequently used as a band-aid instead of fixing the real problem.

They also dive into how top brands approach conversion rate optimization, how to properly analyze your funnel, and what actually drives revenue beyond just paid ads.

Check it out!

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This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Taylor Artman, co-founder and CEO of Surf & Turf Golf , a golf and lifestyle brand that began as a social club among professional golfers in Southern California.

Taylor shares how the brand evolved from a tight-knit community into a growing e-commerce business, the lessons he’s learned after more than a decade as a founder, and how the landscape of e-commerce has quietly shifted since the pandemic.

Check it out!

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This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What happens when you turn a passion project into a brand built around a niche community?

In this episode, Brian Roisentul sits down with Claire Wolfson, co-founder of Bean Goods, a playful e-commerce brand inspired entirely by wiener dogs.

Claire shares the journey from launching the brand in 2011 as a side project while working full-time design jobs, to building a loyal community and scaling the business into a thriving e-commerce brand.

Check it out!

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This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Meta advertising has changed, and most advertisers are still optimizing like it’s 2019.

In this episode of The DTC Insider Podcast, Brian Roisentul sits down with Meta ads expert Jon Loomer for his fourth appearance on the show to unpack what’s really happening inside Meta in 2026.

Check it out!

--

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What does it take to turn a simple idea into an award-winning fitness brand?In this episode, Brian Roisentul sits down with Sabrina Wescott, Head of Marketing and Customer Service at MAXPRO to unpack the journey from early bootstrapping to winning a CES Innovation Award and partnering with Shaquille O’Neal.

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Ecommerce has gone through multiple seismic shifts over the past five years: from the “money printing” Meta era to iOS14, rising CAC, tariffs, and now the early stages of agentic commerce.

In this episode, Brian Roisentul sits down for the third time with Neal Goyal, SVP at PostPilot, to break down the evolution of ecommerce year by year, and what brands must do to survive 2026 and beyond.

If you’re running (or advising) a brand, this conversation will challenge how you think about acquisition, retention, software, and the future of your website.

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠⁠  helps 7-figure+ brands build and optimize strategic growth systems that unlock hidden revenue and scale profitably, without adding chaos, channels, or unnecessary spend.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down Jay Kinney, founder of WhyBars, a superfood snack brand built on ancient nutrition and unstoppable persistence. From sleeping in his car to landing on the shelves of Whole Foods and Kroger, Jay’s story is one of grit, creativity, and relentless optimism.

We discussed:

• The origin story of WhyBars and its roots in ancient nutrition

• Jay’s journey from culinary school and the Army to entrepreneurship

• Early experiments selling homemade bars door-to-door

• How local farmers markets helped build awareness and demand

• The transition from kitchen production to large-scale retail distribution

• Building relationships with stores like Kroger, Whole Foods, and Fresh Thyme

• The importance of public speaking and storytelling for founders

• Personal growth: overcoming homelessness, trauma, and reclaiming his identity

• The difference between building a brand to sell vs. a forever business

• Staying positive and resilient in the face of personal and business challenges

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health.

We discussed:

• The origin story of Jope and how her dog inspired the brand

• Transitioning from veterinary practice to entrepreneurship

• Building a science-backed product in an unregulated supplement market

• Growing a DTC pet brand through Meta ads and customer loyalty

• Challenges of scaling in a changing e-commerce landscape

• Why customer experience and education are at the core of Jope's retention strategy

• The pros and cons of launching with one hero product

• Expanding from dogs to cats: product diversification and strategic timing

• The power of calling customers and building genuine relationships

• Lessons on patience, resilience, and staying authentic as a first-time founder

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens

We discusssed:

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul shares a personal reflection sparked by an interview with a former Disney executive, one that challenged the traditional idea of “being the best”.

We discusssed:

• Lessons from a former Disney executive on vision and success

• The difference between being “the best” and being “the happiest”

• Why your vision doesn’t always have to involve being #1

• Defining success by your own metrics—not others’

• The trade-offs of building a massive company

• Finding peace in building something sustainable

• Why it’s okay to say “I’m fine where I am”

• How expectations shape our perception of success

• The freedom of aligning your business with your lifestyle

• Building your version of success without guilt or comparison

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks, co-founder of Glorilight.

Here's a glimpse of what you'll learn:

• Clay’s entrepreneurial journey through five ventures

• The founding story of GloryLite and its fast launch

• Lessons learned from HavenLock and complex manufacturing

• Key takeaways from Shark Tank and going viral

• How to turn failures into lessons for the next venture

• Customer acquisition then vs. now: iOS14, Meta ads, tariffs

• The importance of community and brand as a competitive moat

• Counterfeit competitors and the fight to protect IP

• Balancing CAC with LTV and the importance of retention

• Resiliency, uncertainty, and advice for entrepreneurs in 2025

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR.

⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand.

Here's a glimpse of what you'll learn:

• Founding GoSili to create safe, plastic-free products for kids

• Early days: inventing silicone sleeves and DIY drop tests

• Breaking into mass distribution after Canada’s plastic ban

• Customer acquisition before e-commerce and social media

• Lessons from trade shows and retail partnerships

• The Target dream and why it didn’t meet expectations

• Selling the company to Evenflo and the challenges that followed

• Buying back the company and rebuilding from the ground up

• Launching recycling initiatives for silicone products

• Expanding into new markets like hospitality with the DRYNK line

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.

Here's a glimpse of what you'll learn:

• Adam’s journey from ski racer to founder of Colorado Ski Chairs

• Turning old skis into furniture and the brand’s early days

• How the product line evolved over 18+ years

• Balancing custom projects with scalable products

• Shifting from B2C focus to more B2B and corporate clients

• Marketing channels: brick-and-mortar, online, and social media

• The role of video content and behind-the-scenes storytelling

• Sustainability as a brand story vs. actual sales driver

• Building a team of multi-talented employees with no rigid titles

• Looking ahead: the future of Colorado Ski Chairs and industry adaptation

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today.

Here's a glimpse of what you'll learn:

• Madhu’s early career at Google, Pinterest, and Meta

• Lessons from launching products at big tech companies

• Why she left to become a founder before having an idea

• Building and selling her first company in infant formula

• Co-founding Lion Pose and targeting Sephora from day one

• The “questions framework” she learned at Meta and still uses

• The realities of being a founder vs. corporate life

• Defining passion in business and why it matters

• Challenges of today’s DTC environment: rising costs, tougher acquisition, thinner margins

In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.

Here's a glimpse of what you'll learn:

• The mother-daughter founding story of Luxeire

• Early struggles turning a passion project into a real business

• Launching the hero product: the Classic Button-Up

• Running Meta ads on a shoestring budget and finding product-market fit

• Why Margot became the face of the brand

• Customer service and the human touch in a lean business

• Competing in a crowded apparel space while manufacturing in NYC

• Balancing new customer acquisition with customer retention

• Operational challenges and the importance of efficiency

• What’s next for Luxeire: new fabrics, product categories, and pop-ups

Find more episodes on ⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠.

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This episode is brought to you by ⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear brand that’s on track to hit 8 figures. Dinah shares how she built the company from her garage while juggling motherhood and a demanding corporate job, why she resisted shortcuts in customer service, and how she turned customer feedback into a growth engine.

Here's a glimpse of what you'll learn:

• Moving abroad while running a U.S.-based business

• Starting Little Trouble as a side hustle during corporate burnout

• Knowing when a side hustle becomes a full-time business

• Standing out in a crowded kids apparel market

• Challenges across growth stages: 0–1M, 1–5M, and beyond

• Operating with a tiny team while scaling big

• The critical role of customer service and human connection

• The pitfalls of over-obsessing about attribution vs. focusing on fundamentals

• Leveraging customer insights and zero-party data for growth

• What’s next: brand collaborations, wholesale, and product diversification

Find more episodes on ⁠⁠⁠⁠our website⁠⁠⁠⁠.

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This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠.

⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack how he grew his brand from a garage startup into a $400M+ e-commerce powerhouse.

Here's a glimpse of what you'll learn:

• The origins of Portland Leather Goods and early growth

• Authenticity and personal branding on LinkedIn

• The mix of factors behind business success

• Staying optimistic and leading with confidence

• Evolving strategies to stay relevant in changing markets

• Hiring and building a high-performing, like-minded team

• Moving manufacturing to Mexico and its challenges

• Measuring the right business and marketing metrics

• • The importance of retention and efficiency in DTC
  • Why struggling businesses often blame agencies unfairly

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Victoria Hana, Director of Ecommerce at G FUEL. We dive into how GFuel has built a powerful brand at the intersection of gaming, community, and commerce. From navigating influencer relationships to structuring their marketing calendar, Victoria shares the strategic and tactical moves that have helped G FUEL scale across DTC, retail, and beyond. If you’re a marketer or brand owner looking to blend culture with commerce, this one's a must-listen.

Here’s a glimpse of what you’ll learn:

• Building a gaming-focused brand with mainstream appeal

• Navigating influencer partnerships at scale

• The evolution of GFuel’s marketing strategy

• Community building through content and culture

• Diversifying revenue channels beyond DTC

• Collaborations with big names in gaming and entertainment

• Managing retail expansion while keeping brand integrity

• Planning GFuel’s annual and 90-day marketing calendar

• Adjusting strategies for changing consumer behavior

• Key lessons from scaling a multi-channel eCommerce brand

Find more episodes on ⁠⁠our website⁠⁠.

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This episode is brought to you by ⁠⁠BSR Digital⁠⁠.

⁠⁠BSR Digital⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠visit their website⁠⁠ or book a call ⁠⁠here⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl Snacks, a pickle brand that emphasizes organic ingredients and community engagement. They discuss their journey from college friends to entrepreneurs, the challenges of launching a food product, and the importance of building a brand in public through social media.

Here’s a glimpse of what you’ll learn:

• The founding story of Good Girl Snacks and how Leah and Yasaman met.
• Transitioning from unfulfilling jobs to starting a pickle company.
• The inspiration behind launching a pickle brand and the market gap they identified.
• The role of social media in building their brand and community engagement.
• Challenges and strategies in product development and flavor innovation.
• The importance of organic content creation and its impact on marketing.
• Navigating retail and e-commerce channels for product distribution.
• The significance of building in public and involving the community in business decisions.
• The impact of having a strong organic presence on retail success.
• Future plans for Good Girl Snacks, including new flavors and retail expansion.

Find more episodes on ⁠our website⁠.

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This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken her skincare brand from direct-to-consumer roots to the shelves of major retailers like Walmart.

Here’s a glimpse of what you’ll learn:

• From marketing to skincare: Sarah’s founder journey

• Learning from agency experiences: good and bad

• Navigating the impact of iOS 14 on Meta Ads

• Transitioning from DTC to retail

• Adapting to economic uncertainty and changing consumer behavior

• Retail profitability vs. digital acquisition costs

• Building brand trust through education and transparency

• Leveraging direct mail and retention strategies

• Finding and owning your niche in a crowded market

• The importance of aligning brand voice with founder authenticity

Find more episodes on our website.

--

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Jordan Lunetta, founder of Odin Golf. They discuss the mission of Odin Golf as a brand for everyday golfers, Jordan's transition from tech to the golf industry, and the cultural differences between the US and Europe. Here’s a glimpse of what you’ll learn:

• Jordan's Background in Tech and Transition to Golf
• Cultural Differences: US vs. Europe
• Exploring the Importance of Travel and Perspective
• Navigating Business in Europe: Insights for American Brands
• Localization Challenges in European Markets
• Identifying Key Markets in Europe for Business

• Building Community Beyond Products
• Creating Unique Experiences for Customers
• Engaging Customers Through Events

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

--

This episode is brought to you by ⁠BSR Digital⁠.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital:

👉 Visit their website: https://www.bsrdigital.com/

👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Donny Jensen, the CMO of Black Rifle Coffee, a veteran-founded company that has grown into a $400M powerhouse. Donny shares his journey, the brand's evolution from DTC to retail, and the innovative strategies driving their success.

Here’s a glimpse of what you’ll learn:

• Balancing Brand Building and Performance Marketing

• Content Creation at Scale: Black Rifle’s Internal Studio

• Building a $400M Brand with DTC Foundations

• Turning a Coffee Company into an Entertainment Brand

• Subscription Strategy: Exclusive Products and Experience

• Day Trading Retail Media: The New Growth Playbook

• The Role of Community in Retail Expansion

• Leveraging AI to Speed Up Content Production

• TikTok Shop & YouTube Shop: Lessons from Early Adoption

• From Agency Life to Brand Leadership: Key Learnings

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

--

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital:

👉 Visit their website: https://www.bsrdigital.com/

👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce.

Here's a glimpse of what you'll learn:

• Shraysi's journey from journalism to entrepreneurship

• Storytelling for effective leadership and communication

• Lessons from high-stakes journalism

• The origin of Kidsy from personal parenting experiences

• Importance of market validation

• Financial fundamentals for sustainable growth

• Evolving marketing strategies with consumer behavior

• Using AI tools for productivity and efficiency

• Building and leading a remote team

• Sustainability’s impact on consumer decisions

--

This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠.

⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Tanner Larsson to discuss the evolution of e-commerce, emphasizing the importance of fundamentals amidst the rise of AI technologies. They explore how brands can optimize their operations, understand customer lifetime value, and leverage data for better decision-making. 

Here's a glimpse of what you'll learn:

• Introduction to E-commerce Evolution

• The Importance of Fundamentals in E-commerce

• Understanding Customer Lifetime Value and Retention

• The Shift Towards AI in E-commerce

• AI Commerce: The Future of Online Shopping

• The Role of Websites in AI Commerce

• The Importance of Structured Data in AI Commerce

• Understanding AI Visibility and Its Impact

• Competitive Advantage in AI Commerce

• Strategies for Brands to Stand Out

• Implementing Smart Data Points for Success

--

This episode is brought to you by ⁠⁠⁠BSR Digital⁠⁠⁠.

⁠⁠⁠BSR Digital⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠visit their website⁠⁠⁠ or book a call ⁠⁠⁠here⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul interviews Jamie Norwood, co-founder of Winx Health, a company focused on women's vaginal and sexual health.

Here's a glimpse of what you'll learn:

• Winx Health mission to support women's health

• Navigating startup challenges during the pandemic

• Building a brand that truly resonates with women

• The importance of structure and mentorship for first-time founders

• How word of mouth became a key growth driver

• Investing in organic growth for long-term success

• Exploring the opportunities and risks of retail expansion

• Engaging the community to boost customer retention

• Using rebranding to refresh market presence

• Creating social impact to strengthen brand loyalty

--

This episode is brought to you by ⁠⁠BSR Digital⁠⁠.

⁠⁠BSR Digital⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠visit their website⁠⁠ or book a call ⁠⁠here⁠⁠.

In this video, Brian Roisentul emphasizes the importance of creating unforgettable customer experiences rather than just focusing on conversions. He shares insights on how brands can transform mundane touchpoints into magical moments, engage customers through personalization and education, and implement innovative strategies for customer retention and feedback.

Here's a glimpse of what you'll learn:

• Focus on creating unforgettable customer experiences, not just conversions

• Map out all customer touchpoints to find areas for improvement

• Surprise customers in unexpected ways to spark word-of-mouth

• Educate customers on their purchases to increase usage and sales

• Make small, thoughtful changes...no big budget required

--

This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.

In this episode of The DTC Insider podcast, host Brian Roisentul interviews Annette Furio, founder of Season Journals.

Annette turned her background in graphic design and years in the wedding industry into a mission-driven business. Through thoughtful, heirloom-quality journals, Annette helps people document life’s most meaningful moments, all while bootstrapping and steadily growing her collection.

Here’s a glimpse of what you’ll learn:

• How Season Journals supports couples during major life milestones through guided journaling

• The influence of Annette Furio’s design and stationery background on product development

• Starting customer acquisition through Google Ads and influencer marketing

• Expanding beyond a single SKU to meet diverse customer needs

• Gifting as a major driver in the business model

• The importance of engaging with online communities for product insights

• Leveraging the founder’s personal presence to strengthen brand connection

• The impact of email marketing and valuable content on customer engagement

• Journaling as a tool for mindfulness and mental clarity in a tech-driven world

--

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this tactical episode of The DTC Insider podcast, Brian Roisentul introduces the new Sidekick feature on Shopify, which allows users to unlock valuable insights and data that were previously difficult to access.

Here's a glimpse of what you'll learn:

• How Sidekick Makes Shopify Insights Accessible Like Never Before

• Leveraging Complex Data Queries to Supercharge Your Analysis

• Why Your Questions Determine the Accuracy of Your Data

• Easily Unlocking Fundamental Metrics Like Customer Lifetime Value

• Turning Sidekick’s Insights into Actionable Growth Marketing Strategies

• Simplifying Sales Forecasting and Customer Behavior Analysis with Sidekick

• Effortlessly Tracking Subscription Metrics Using Sidekick

Sponsor for this episode:

This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.

In this episode of The DTC Insider podcast, host Brian Roisentul interviews David Bean, founder of Nira, a company that has revolutionized skincare technology by bringing professional laser treatments to the home market.

We discussed:

• The journey from engineering to developing skincare technology

• Making professional laser treatments accessible for at-home use

• The challenges and time investment behind NIAR’s eight-year development

• Building consumer trust in a competitive skincare market

• The role of AI in enhancing skincare effectiveness

• Overcoming skepticism from industry experts during the early stages

• Using a 90-day money-back guarantee to establish credibility

• Enhancing customer engagement through gamification

• The importance of clinical validation for product effectiveness

• Expanding into future innovations like laser hair removal and acne treatments

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, Brian Roisentul discusses the often-overlooked potential of email marketing, emphasizing its cost-effectiveness compared to paid ads.

He outlines a three-step marketing playbook that focuses on understanding customer purchase behavior, mapping out touch points, and optimizing email flows to enhance engagement and sales. The discussion highlights the importance of aligning marketing strategies with customer needs and behaviors to drive better results.

Here’s a glimpse of what you’ll learn:

• Why understanding customer purchase behavior is essential for effective campaigns

• The importance of timing and targeting in email strategy

• How mapping customer touchpoints can improve marketing flows

• Leveraging the right tools to gain insights into customer behavior

• Using purchase pattern analysis to tailor offers

• Enhancing marketing performance through audience segmentation

• Prioritizing structure and strategy over quick hacks

• The need for ongoing optimization of email flows

• How agencies can support brands with strategic execution
  

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Joe Weinand, co-founder of Nutcase, a health-conscious chocolate milk brand.

Joe shares the origins of Nutcase, his journey in scaling the business, and the unexpected partnerships that helped propel the brand forward. They discuss the challenges of navigating retail and e-commerce, the impact of influencer marketing, and innovative strategies for brand positioning.

• Turning a simple craving into a product that resonated with consumers

• How a clean-label chocolate milk gained traction quickly

• The highs and lows of using influencer marketing for rapid awareness

• Navigating the unique challenges of both retail and DTC in the beverage space

• How equity crowdfunding transforms fans into invested brand advocates

• Why building a strong community is essential for retail success

• Creative marketing approaches that help differentiate in a saturated market

• Embracing the unpredictable path of entrepreneurship

• Plans to grow the product portfolio and expand in retail

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, Brian Roisentul discusses the rapid evolution of the conversion funnel in e-commerce, driven by advancements in AI and platforms like ChatGPT.

He highlights the shift from traditional website-centric shopping to a more integrated, AI-driven experience where consumers seek answers directly from AI rather than navigating to websites.

• How AI is transforming the traditional conversion funnel

• The growing consumer preference for getting answers directly from AI

• The shift from websites as destinations to sources of structured data

• The increasing necessity of integrating AI into e-commerce strategies

• Why brands need to optimize their online presence for AI visibility

• The significance of Shopify’s partnership with ChatGPT in the industry

• The impact of declining search engine click-through rates on discovery

• The importance of understanding evolving consumer behavior

• The rise of distributed commerce across multiple platforms

• How providing clean, accurate data improves AI-driven brand visibility

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with AJ Patel, the SVP of Global Growth at U Beauty. He has been instrumental in scaling the brand's DTC business.

With a background at Unilever and a passion for process improvements and analytics, AJ brings a unique perspective to the luxury skincare industry. Join us as we delve into his strategies for growth, innovation, and customer engagement.

• The shift in marketing strategies due to increasing privacy restrictions

• Why persona work is critical before scaling media efforts

• The importance of a full-funnel strategy for brand growth

• How to balance organic content with paid media for long-term success

• YouTube Shorts as an emerging opportunity for brand visibility

• The growing importance of profitability in today’s e-commerce landscape

• Managing customer acquisition costs while focusing on sustainable growth

• Why ROAS alone isn’t enough—profitability and LTV must guide strategy

• The need for margin and product profitability analysis before scaling

• Why marketers must understand key business metrics beyond ad platforms

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider, Brian Roisentul emphasizes the critical importance of truly understanding your customers.

He discusses how many brands fail to define their ideal customer profiles accurately and the consequences of this oversight.

• Defining your ideal customer profile accurately is foundational for brand success

• Knowing your customers deeply improves marketing effectiveness

• Direct communication is one of the best ways to gain valuable customer insights

• Surveys and reviews offer powerful feedback for continuous improvement

• Asking the right questions leads to more actionable insights

• Identifying pain points helps inform product development and innovation

• Analyzing reviews reveals how customers truly experience your brand

• Community engagement is a rich source of feedback and loyalty

• Tools like ChatGPT can support the analysis of customer data at scale

• Stop guessing—actively listen and gather input to make informed decisions

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Cleo Davis-Urman, co-founder of Barriere, a brand that started during the pandemic with medical-grade face masks and has since evolved into a leader in wellness with their innovative vitamin and adaptogen patches.

With a background in luxury fashion at Vogue and Saks Fifth Avenue, Cleo brings a unique perspective to the world of self-care and wellness.

• How Cleo’s personal health journey led to the creation of Barrier

• The benefits of transdermal patches for vitamin absorption over traditional supplements

• The importance of collaborating with experienced partners in product development

• The role of customer feedback in shaping product evolution and strategy

• Gaining deeper insights through real-life interactions with customers

• Driving brand growth through social media, with a focus on TikTok

• Using technology to improve customer education and engagement

• Staying open to feedback and embracing iteration throughout the process

• Creating products that support self-care and personal expression

• Maintaining continuous customer interaction to stay aligned with their needs

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this conversation, Brian Roisentul emphasizes the critical need for brands to engage with their customers in real-life settings, such as events and pop-up stores.

He discusses how these interactions provide invaluable insights into customer preferences and behaviors that cannot be captured online.

• The importance of meeting customers in real life to strengthen brand connections

• How in-person interactions reveal deeper insights than digital analytics

• Using customer reactions to guide product development decisions

• Leveraging unfiltered customer feedback to refine marketing strategies

• Understanding how customers perceive value to improve positioning

• Building a sense of community to deepen brand loyalty

• Facilitating meaningful conversations to gather richer, more actionable feedback

• Prioritizing non-transactional touchpoints to nurture long-term relationships

• Making real-life engagement a strategic priority for sustainable brand growth

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Katie Diasti, the founder and CEO of Viv for Your V, a modern period brand that is revolutionizing the industry with sustainable and better-for-you products.

• The inspiration behind Viv and its mission

• How Katie turned a college project into a thriving business

• The challenges and rewards of innovating in a traditional category

• Strategies for building a community and incorporating customer feedback

• Viv's journey to getting on Whole Foods shelves

• The role of social media in brand building and customer education

• Insights into retail vs. online sales strategies

• Lessons in scrappy entrepreneurship and resourcefulness

• How Viv is breaking taboos around period care

• Advice for aspiring entrepreneurs

Struggling with tariffs? Unsure about upcoming changes? Let’s talk!

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✅ Defer tariffs until orders ship (no upfront costs)

✅ Free up working capital for growth

✅ Sell smarter - turn inventory into cash faster

Stop letting tariffs tie up your cash - sell smarter with Portless.

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In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn.

He emphasizes the need for brands to map out their customer journeys to identify pain points and improve retention. By analyzing subscriber behavior and implementing proactive strategies, brands can enhance customer lifetime value and ultimately drive revenue growth.

• Why growth and marketing remain essential for brands in 2025

• The importance of mapping the customer journey to uncover friction points

• How focusing too much on details can distract from the bigger business picture

• Using customer behavior insights to overcome revenue plateaus

• Balancing acquisition and retention to drive sustainable growth

• Accepting churn as part of the journey—and learning how to manage it

• Identifying the root causes behind customer churn to improve retention

• The power of proactive engagement in building long-term loyalty

• How delivering real value helps reduce customer turnover

• Grounding marketing tactics in data and customer insights for better results

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Pauline Koningsveld and Sarah Litt, co-founders of Livi Beauty, to discuss their journey of creating an innovative at-home gel manicure system.

• The inspiration behind Livi Beauty and its unique features

• How Pauline and Sarah transitioned from idea to product development

• The challenges and successes of launching a DTC brand

• Insights into their go-to-market strategy and target audience

• The importance of customer feedback and retention strategies

• How Livi Beauty empowers women by saving time and providing convenience

• The role of founder-led content in building brand authenticity

• Lessons learned from customer interactions and surprising feedback

• The impact of being featured on Good Morning America

• Future plans for Livi Beauty, including sustainability and product improvements

Struggling with tariffs? Unsure about upcoming changes? Let’s talk!

With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs.

✅ Defer tariffs until orders ship (no upfront costs)

✅ Free up working capital for growth

✅ Sell smarter - turn inventory into cash faster

Stop letting tariffs tie up your cash - sell smarter with Portless.

Schedule a risk assessment and leverage tariff deferment today.

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective strategies for direct-to-consumer brands, focusing on the importance of identifying sales peaks, planning product launches strategically, and setting manageable goals.

He emphasizes the need for brands to plan ahead and break down their annual goals into actionable quarterly objectives to drive growth and success.

• How successful brands engineer their own sales peaks

• The importance of identifying seasonal trends for smarter planning

• Using strategic product launches to boost low-revenue periods

• Why timing matters when bringing products to market

• Common pitfalls: lack of long-term planning

• Breaking down annual goals into manageable quarterly targets

• Aligning high-level initiatives with clear quarterly objectives

• Creating actionable task lists for each strategic initiative

• The role of research and decision-making in effective execution

• When and how expert support can help brands push past plateaus

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul interviews Samantha Diamond, co-founder and CEO of Bird & Be, a company focused on improving fertility education and products. Samantha shares her journey from the beauty industry to addressing the gaps in fertility health, emphasizing the importance of professional guidance and sensitive communication.

The conversation explores how Bird & Be leverages social media for education, the significance of clinical studies in product validation, and the challenges of marketing non-impulse purchases. Samantha also highlights the impact of customer stories and the company's commitment to continuous product development.

• From Beauty to Fertility: Samantha Diamond’s Career Pivot and Purpose

• Identifying and Filling Gaps in Fertility Education and Customer Experience

• Communicating with Sensitivity in a Deeply Personal Health Space

• The Role of Professional Guidance in Building Product Credibility and Trust

• Using Social Media to Educate, Support, and Build a Fertility-Focused Community

• Backing Products with Clinical Studies: A Non-Negotiable for Trust

• Marketing for Non-Impulse Products: Lessons from the Fertility Space

• Harnessing Customer Testimonials as a Source of Insight and Motivation

• Guiding Customers Through Personalized Quizzes and Educational Tools

• Iterating Through Feedback: The Continuous Development Behind Bird and Bee’s Products

Struggling with tariffs? Unsure about upcoming changes? Let’s talk!

With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs.

✅ Defer tariffs until orders ship (no upfront costs)

✅ Free up working capital for growth

✅ Sell smarter - turn inventory into cash faster

Stop letting tariffs tie up your cash - sell smarter with Portless.

Schedule a risk assessment and leverage tariff deferment today.

In this episode of The DTC Insider podcast, Brian Roisentul discusses effective growth marketing strategies, focusing on the importance of understanding customer journeys and addressing subscription churn. He emphasizes the need for brands to map out their customer journeys, identify points of churn, and implement proactive strategies to retain subscribers and enhance their lifetime value. Through real client examples, he illustrates how to generate revenue by adding value to customer experiences and engaging them effectively.

• Why growth and marketing strategies still matter in 2025

• The importance of mapping the full customer journey

• Common pitfalls: focusing on details too early in the process

• Gaining clarity on how your brand actually generates revenue

• Balancing acquisition and retention: new vs. returning customers

• Accepting churn as part of the journey—and how to prepare for it

• Implementing proactive tactics to minimize churn

• Leveraging customer feedback to guide improvements

• Finding meaningful ways to add value and build loyalty

• Using engagement strategies to boost customer lifetime value

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Izzy Rosensweig, founder of Portless, about the evolving landscape of tariffs and supply chain management.

They discuss Portless's innovative approach to optimizing cash flow and inventory management, the implications of the de minimis rule, and the impact of trade wars on brands.

Izzy shares insights on pricing strategies, the importance of trade lawyers, and the future of manufacturing concerning China and Vietnam. The conversation emphasizes the need for brands to adapt and optimize in a fluid market environment.

• How Portless helps brands delay tariff payments until orders ship

• The importance of cash flow management for brand sustainability

• The phase-out of the de minimis rule for China and Hong Kong

• Strategies for optimizing supply chains to reduce operational costs

• The impact of trade wars on global logistics and sourcing

• Adapting pricing strategies in response to shifting economic conditions

• Exploring tariff engineering as a method to lower import costs

• How the country of origin influences tariff obligations

• The pros and cons of manufacturing in Vietnam versus China

• Why brands should optimize their current operations before major supply chain shifts

Struggling with tariffs? Unsure about upcoming changes? Let’s talk!

With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs.

✅ Defer tariffs until orders ship (no upfront costs)

✅ Free up working capital for growth

✅ Sell smarter - turn inventory into cash faster

Stop letting tariffs tie up your cash - sell smarter with Portless.

Schedule a risk assessment and leverage tariff deferment today.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Victoria Melnyk, co-founder of Sunbabe Hair.

Launched in 2018 with her sister, Sunbabe offers women a natural, gradual approach to hair lightening, inspired by their own teenage experiences with bleaching. Frustrated by the damaging and costly salon processes, Victoria sought a healthier alternative to achieve sun-kissed highlights.

Emphasizing beauty as a reflection of lifestyle, Sunbabe has grown to serve over 200,000 customers. Victoria also leads the brand's art direction, focusing on visual storytelling to communicate Sunbabe's essence. Today, we'll explore her entrepreneurial journey, the challenges of scaling a lean team, and her vision for the future of haircare.

• Turning personal passion and curiosity into a successful beauty brand

• How creating for yourself can foster deeper customer connection

• The power of transformation stories in branding and marketing

• Why branding is about meaning, not just products

• Using the hero’s journey to create compelling customer narratives

• Building community to strengthen brand loyalty

• Understanding your customer’s needs to drive effective marketing

• The importance of a clear, focused message in brand communication

• Structuring ad creation to improve performance

• Embracing continuous learning for long-term growth

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Paola Shah, founder of Tucketts.

When Paola Shah moved from London to the U.S., she found herself in a new place with no network. A friend asked for help researching a Pilates studio, and part of that research focused on socks—specifically, grip socks that were required for class.

But none of them felt quite right. So, Paola spent three years developing a new kind of sock—one that provides grip and absorbs sweat while maintaining a full sensory connection to the floor. That idea turned into a patented product and a sustainable business that manufactures in Colombia with a strong focus on social and environmental impact.

In this episode, we talk about her journey from market research to manufacturing, how she became part of the 1.9% of women-owned businesses to cross $1M in revenue, and the challenges of staying profitable as costs rise.

• The evolution of Tucketts from concept to market over three years.

• The importance of validating product-market fit before launching.

• How cultural influences shape product design and branding.

• The impact of sustainable manufacturing on communities and the environment.

• The role of patents in protecting innovative product designs.

• How organic influencer marketing drives authentic brand growth.

• Overcoming manufacturing challenges through perseverance and problem-solving.

• Effective communication with manufacturers for better product outcomes.

• The power of user-generated content over traditional influencer promotions.

• Enhancing workouts through barefoot training and improved foot sensation.

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Mallory Ottariano, founder of Youer.

Mallory Ottariano launched her brand on Etsy in 2012 as a side hustle. Before she knew it, it was matching her full-time income, and she decided to go all in.

Fast forward, and she’s built a 7-figure clothing brand without paid ads (until recently).

How did she do it? Let’s find out!

• The importance of community engagement in building a brand.

• How storytelling helps create deeper connections with customers.

• Using events to drive word-of-mouth marketing and brand loyalty.

• The strategic transition from organic growth to paid advertising.

• Effective inventory management as a key factor in scaling.

• The impact of a resale market on customer loyalty and sustainability.

• Challenges and opportunities of manufacturing in the US.

• The role of detailed tech packs in ensuring smooth production.

• Educating customers on pricing to address cost concerns.

• The power of authenticity in strengthening brand relationships.

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.