The Distribution by Juniper Square sits you down with industry experts, thought leaders, and some of the biggest names in commercial real estate, venture capital, and private equity, for open and honest conversations about what’s happening in the private markets.
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From a 5 page business plan to $60B of AUM - Patience and Perseverance Pay Off - Len O'Donnell - Chairman and CEO of Affinius Capital
Tuesday, July 8, 2025 • Duration 57:15
In this episode of The Distribution, host Brandon Sedloff sits down with Len O’Donnell, CEO of Affinius Capital, for a wide-ranging conversation on the evolution of one of real estate’s most strategically positioned investment platforms. Len reflects on his early exposure to development, his unconventional career path, and the lessons learned from leading through multiple business cycles. He shares how he helped transform USAA Real Estate into a scaled investment manager, navigated a management-led buyout in the midst of a global pandemic, and merged multiple platforms into the firm now known as Affinius Capital. The discussion also explores the firm’s investment pillars—credit, housing, and the intersection of real estate and technology—and why data centers represent the most strategically vital asset class in today’s economy.
They discuss:
The early influence of development culture and why studying history shaped Len’s leadership philosophy
How Len transitioned from industrial chemical sales to building one of the largest platforms in U.S. real estate
The vision and execution behind Affinius’ shift from wholly owned assets to co-investment-led growth
Lessons from the merger of USAA Real Estate and Square Mile, and the importance of patience in integration
Why power, permitting, and strategic partnerships define the future of the data center sector
This episode is a must-listen for anyone seeking long-term perspective and operational wisdom in institutional real estate investing.
Links:
Affinius Capital - https://affiniuscapital.com/
Len on LinkedIn - https://www.linkedin.com/in/len-odonnell-92a96815/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:01:34) - Len's career and background
(00:03:47) - Transition to real estate development
(00:06:24) - Building a career in Washington DC
(00:17:28) - The evolution of USAA Realty
(00:22:53) - Merging with Square Mile
(00:27:16) - Lessons from mergers and acquisitions
(00:30:57) - Cultural shifts in large organizations
(00:32:12) - Introducing Affinius
(00:38:27) - Strategic business evolutions
(00:42:39) - Amazon: A case study in strategic partnership
(00:47:15) - The future of data centers and power constraints
(00:53:51) - Conclusion and final thoughts
Seeing Opportunity Differently: Venture Capital’s approach the Built Environment - Brendan Wallace - CEO & CIO of Fifth Wall
Tuesday, June 24, 2025 • Duration 01:01:45
In this episode of The Distribution, host Brandon Sedloff sits down with Brendan Wallace, CEO & CIO of Fifth Wall, to explore the firm’s founding thesis, its investment philosophy, and the evolving intersection of real estate and technology. Brendan shares his unique career path—from real estate private equity at Blackstone to launching a successful tech startup sold to Workday—offering rare insight into how his dual experience in tech and real estate shaped the creation of Fifth Wall. He outlines how the firm’s strategic LP model allows them to drive technology adoption within the real estate sector, and discusses the broader opportunity that comes from modernizing a traditionally analog industry. The conversation also touches on the firm’s investing strategy, views on AI and data, and why Brendan believes the next wave of leading real estate platforms will be launched in the coming years.
They discuss:
* Why Fifth Wall’s LP base of real estate incumbents gives it a strategic advantage in venture investing
* How Brendan’s early tech exit and institutional finance background informed his venture model
* The challenges of real estate’s slow tech adoption, and which firms are actually driving change
* Brendan’s view on the overhyped promise of proprietary data in the AI era
* Why now may be the best time in a generation to launch a new real estate investment platform
A valuable conversation for anyone exploring the future of real estate, venture capital, or building at the intersection of both.
Links:
Fifth Wall - https://www.fifthwall.com/
Brendan on LinkedIn - https://www.linkedin.com/in/brendanfitzgeraldwallace/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:01:11) - Brendan's background and career
(00:18:29) - The birth of Fifth Wall
(00:24:18) - The real estate tech revolution
(00:28:54) - Big wins and real estate technology adoption
(00:31:09) - Challenges and mistakes in real estate tech adoption
(00:33:16) - Incentives and barriers to technology adoption
(00:38:09) - The future of real estate and technology
(00:45:10) - Fifth Wall's investment strategy and market trends
(00:47:58) - Advice for aspiring real estate tech entrepreneurs
(00:57:20) - Conclusion and contact information
Operational Alpha: How to Build a High-Performance Real Estate Firm - Sarah Schwarzschild - COO @ Mavik
Friday, May 9, 2025 • Duration 52:47
In this episode of The Distribution, host Brandon Sedloff speaks with Sarah Schwarzschild, COO of Mavik Capital, to explore what operational alpha looks like inside a high-performing real estate investment firm. With experience spanning investment banking, secondaries, and platform leadership, Sarah brings a unique lens to how strategy, culture, and execution intersect in private markets.
They dive into how Mavik has structured itself for speed, collaboration, and long-term performance—from flat organizational design to real-time data feedback loops. Sarah shares her approach to building systems that reduce friction, unlock better decision-making, and ensure every team member—from assistants to senior investors—has direct alignment through carried interest.
They also discuss:
- How Mavik balances flexibility with discipline in its investment process
- The firm’s unique capital strategy, including accordion-style fund sizing
- Why Sarah believes in weekly feedback, habit tracking, and prioritization as leadership tools
- Building an internal culture of experimentation, iteration, and psychological safety
- Why operational excellence is a source of alpha, not just back-office hygiene
- How technology, automation, and data scraping will define the next generation of investment managers
This episode is a masterclass in applying startup principles inside a real estate investment platform—ideal for any leader thinking about how to build with intention.
Links:
Mavik Capital - https://www.mavikcapital.com/
Sarah on LinkedIn - https://www.linkedin.com/in/sarah-schwarzschild-5426483/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Book recommendations:
The Satanic Verses by Salman Rushdie - https://a.co/d/2eD81SB
Atomic Habits by James Clear - https://a.co/d/9eU79Op
The Mountain in the Sea by Ray Nayler - https://a.co/d/iglqwPt
Topics:
(00:00:00) - Intro
(00:02:01) - Sarah’s background and career
(00:08:44) - What are you focused on from an investment perspective?
(00:10:51) - What is your span of control as COO?
(00:15:59) - How do you compare and contrast operationally Mavik vs. the industry standard?
(00:18:46) - Flexibility within a large organization
(00:20:35) - How do you effectively drive change?
(00:22:21) - Leadership philosophies
(00:29:52) - Achieving long-term outperformance
(00:35:18) - What are your priorities today?
(00:41:29) - What is the role of an operational leader in an investment committee?
(00:44:18) - Opportunities in the market
(00:47:02) - Sarah’s Jordan 1 shoe
(00:48:36) - Book suggestions
Markets in Flux: Navigating Global Real Estate Shifts - Sabina Reeves - Chief Economist & Head of Insights & Intelligence for CBRE Investment Management
Friday, May 2, 2025 • Duration 58:31
In this episode of The Distribution, host Brandon Sedloff welcomes back Sabina Reeves, Chief Economist and Head of Insights at CBRE Investment Management, for a global tour of the forces reshaping capital flows, investment strategy, and real estate allocation in 2025.
Sabina breaks down how macroeconomic shocks, geopolitical realignment, and inflationary pressures are driving a new phase of regional divergence. She explains how allocators are recalibrating their assumptions across the U.S., Europe, and Asia-Pacific, and why fundamentals alone are no longer enough to make allocation decisions. The conversation spans real estate, infrastructure, and private markets—with an emphasis on nuance, context, and long-term thinking.
Key topics include:
Why Europe is showing signs of economic reflation, led by Germany and Spain
Japan’s investment appeal as it exits decades of deflation
How the U.S. is grappling with stagflation risk and pricing in a new risk premium
The bifurcation between modern and legacy logistics and its implications for asset values
Real-time insights into sectors like retail, residential, office, and data centers
How AI is accelerating “corporate ozempic” and reshaping operational headcount and capital deployment
Sabina also shares her perspective on how institutional investors are (and aren’t) adapting to technological transformation, the evolving role of data in decision-making, and what it will take for the real estate industry to match the sophistication of the tenants it serves.
This conversation is a must-listen for anyone allocating capital, building real assets strategies, or trying to understand what’s next in an increasingly complex global market.
Links:
CBRE Investment Management - https://www.cbreim.com/
Sabina on LinkedIn - https://www.linkedin.com/in/sabina-reeves-frics-frsa-0a2b13a/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:02:25) - The state of markets in 2025
(00:03:49) - Risk premiums
(00:05:02) - North American, European, and Asian market performances
(00:07:42) - Economic recoveries in Europe
(00:10:20) - Spain as a growingly investable market
(00:12:10) - Who are the winners and losers in global supply chains being upended due to the American tariffs?
(00:14:11) - Are there any developing sectors you’re seeing?
(00:16:11) - Thoughts on the Chinese market
(00:18:48) - The Japanese market
(00:22:02) - Australia
(00:23:19) - India
(00:24:23) - Canada & the United States
(00:31:51) - Retail is back in favor
(00:37:22) - Leisure and Hospitality performance
(00:38:59) - Industrial performance
(00:41:28) - Office
(00:43:39) - Residential
(00:46:52) - AI advancements
(00:50:26) - Corporate Ozempic
(00:53:05) - Data advantages
Shaping the Flow: How Real Asset Strategies Are Being Rewritten - Marina Surina - Managing Director - Cambridge Associates
Tuesday, April 29, 2025 • Duration 01:00:39
In this episode of The Distribution, host Brandon Sedloff sits down with Maria Surina, Managing Director in the Real Assets group at Cambridge Associates, for a wide-ranging conversation on how real estate and broader real assets are evolving within institutional and private wealth portfolios.
Maria shares her unique career journey—from growing up in Russia and studying real estate finance in Canada, to working across appraisals, operating companies, endowments, and now advising clients at Cambridge Associates. She discusses how early lessons in valuation continue to shape her view of investment opportunities today, and how Cambridge helps clients build customized real assets portfolios that balance growth, diversification, and income.
The conversation also covers:
How demographics, digital infrastructure, and energy transition are reshaping real assets
The rising importance of operationally intensive real estate strategies
How family offices and institutions are thinking differently about private markets exposure
The challenges and opportunities facing GPs as the capital-raising environment evolves
Why finding true differentiation in managers often comes down to execution, culture, and people
Maria offers an inside look at how Cambridge evaluates managers, constructs portfolios, and helps clients navigate a shifting investment landscape—highlighting why long-term thinking, relationship-building, and sector expertise are more important than ever.
Links:
Cambridge Associates - https://www.cambridgeassociates.com/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:02:02) - Maria’s background and career
(00:15:33) - Endowment Capital
(00:18:11) - Transitioning to Cambridge Associates
(00:20:42) - What range of clients fit the Cambridge portfolio?
(00:23:28) - How clients should be thinking about their real assets
(00:28:48) - Shifts in views toward private investments
(00:32:27) - What are you seeing in the markets?
(00:35:17) - Narrowing the funnel to find the best of the best managers
(00:37:47) - Things and themes to look for in GPs
(00:41:38) - Insights for operators to think about before approaching a Cambridge-type organization
(00:44:12) - What is your outlook for real estate over the next 12 months?
(00:49:24) - How are GPs thinking about their businesses right now?
(00:56:05) - How to learn more about Cambridge
LinkedIn Live: Inside the GP Stakes Boom: What Managers & Allocators Need to Know - Jennifer Stevens - Co-Founder & Managing Partner - Alliance Global Advisors
Friday, April 25, 2025 • Duration 46:11
In this episode of The Distribution, host Brandon Sedloff welcomes Jennifer Stevens, co-founder of Alliance Global Advisors, for a deep dive into one of the fastest-evolving areas in private markets: entity-level investing and GP stakes. With decades of experience advising both allocators and investment managers, Jen brings a unique perspective on how this corner of the market has moved from niche to mainstream—and what GPs need to know as they explore strategic capital partnerships.
They unpack the structure of GP stakes and platform-level investments, the rise of co-GP and hybrid models, and why this trend is accelerating in real estate investment management. Jen explains the growing demand for alignment between investors and managers, the increasing focus on succession planning, and the role of distribution in scaling investment platforms. She also outlines the critical importance of cultural fit, cash flow stability, and growth potential when attracting capital at the entity level.
Key themes include:
Why entity-level capital is no longer taboo—and what’s driving its growth
The tradeoffs between strategic support and ceding economics or control
How credibility, due diligence, and investor signaling impact fundraising
Lessons from recent transactions across real estate, private equity, and alternatives
How GPs can position their firms to be attractive to strategic capital partners
Whether you're an emerging manager, an allocator exploring GP stakes, or an established firm thinking about long-term growth, this episode offers a rare, detailed look at what it takes to succeed in today’s evolving investment landscape.
Links:
Alliance Global Advisors - https://alliance-globaladvisors.com/
Jennifer on LinkedIn - https://www.linkedin.com/in/jenniferyoungstevens/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:01:31) - Jen’s background and career
(00:02:36) - How are investors and sponsors accessing entity-level capital?
(00:06:38) - How have you seen GP stakes evolve?
(00:11:11) - Why is there a gap between distribution channels and the offerings from GP stakes investors?
(00:15:18) - Inferring credibility
(00:17:58) - Creating alignment with strategic partners
(00:21:16) - How LPs can access alignment alpha
(00:23:06) - How can GPs position themselves to be more attractive to capital providers?
(00:25:58) - Scale and growth for GPs
(00:29:06) - Representative transactions seen in the market
(00:37:14) - Lessons learned
(00:40:11) - Closing thoughts
Ep.67: Alpha Isn't Timing the Cycle. It's Outlasting it. - Greg Bates - President & CEO - GID
Tuesday, April 15, 2025 • Duration 01:02:07
In this episode of The Distribution, host Brandon Sedloff sits down with Greg Bates, CEO of GID Investment Advisors, to explore how a 65-year-old private company is navigating today’s real estate landscape with a focus on long-term value creation, vertical integration, and investor alignment.
Greg shares his journey from growing up in a competitive family in Massachusetts to building and leading major investment platforms at GE Capital, and eventually joining GID. He discusses the evolution of multifamily and industrial real estate, the rising role of private credit, and how GID is positioning itself to remain disciplined and focused amid shifting market conditions and investor expectations.
This episode covers:
The value of vertical integration and why GID avoids third-party property management
How GID thinks about product-market fit, partner alignment, and long-term capital
Lessons from building businesses inside GE Capital and transitioning to entrepreneurial leadership
The benefits and challenges of raising institutional capital while staying focused on alpha
GID’s approach to innovation, including AI, ESG, and building a captive insurance platform
Greg also reflects on market cycles, the risks of chasing trends, and why he believes great outcomes come from buying high-quality assets and holding them through time. This is a wide-ranging conversation with an experienced operator and investor leading one of the country’s most respected real estate investment firms.
Past results are not indicative of future performance. This podcast is not intended as investment advice and is for information purposes only. GID is a client of Juniper Square.
Links:
Greg on LinkedIn - https://www.linkedin.com/in/greg-bates-164809b/
GID - https://gid.com/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:01:45) - Greg’s background and career
(00:13:33) - Lessons learned in building companies
(00:18:22) - Advice for folks changing companies
(00:20:41) - Joining GID
(00:22:29) - GID as an organization today
(00:26:22) - Capitalization
(00:29:36) - Developing products and ideas
(00:37:25) - Vertical integration
(00:42:09) - The state of the market in 2025
(00:46:32) - The future of multifamily and industrial
(00:51:18) - Credit as a more durable business line
(00:53:11) - The motivation to continue building GID
(00:56:40) - AI and data
Special Series: Beyond Track Record: What Allocators Look for Now - Mark Neely - Director of Alternative Investments - GenTrust
Friday, April 11, 2025 • Duration 56:01
Mark is a member of the GenTrust investment team and is responsible for sourcing, due diligence, and selection of alternative investment strategies, including hedge funds, private equity, opportunistic, and non-traditional strategies. Mark is also part of our Client Advisory team, focusing on ultra-high-net-worth clients and families.
Before joining GenTrust, Mark spent 12 years as a Partner and Senior Managing Director, Portfolio Manager, for EJF Capital LLC, an alternative asset manager in Arlington, Virginia. At EJF, Mark was responsible for a wide array of cross asset class investments, specializing in the management of EJF’s high yield and event-driven fixed income investments. Mark managed investments and teams across multiple funds and strategies, including EJF’s Tactical Opportunities Strategy, which focused on equities, corporates, structured products, options, and esoteric. Mark was also a founding member of the EJF Real Estate Investment Committee, where he assisted in raising and deploying equity in commercial real estate development projects. Before EJF, he worked at Fannie Mae as a mortgage-backed securities trader and financial analyst, where his role included trading mortgage-backed securities and pricing complex legacy portfolios.
Mark holds a B.S. in Economics and an MBA from the Smith School of Business at the University of Maryland.
Links:
Mark on LinkedIn - https://www.linkedin.com/in/mark-neely-6568269/
GenTrust - https://gentrustwm.com/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:01:35) - Mark’s background and career
(00:03:52) - Alternatives and Privates at GenTrust
(00:05:53) - Mark’s role at GenTrust
(00:09:00) - Themes and trends for Alternatives in client portfolios
(00:12:30) - Defining Liquid Alts
(00:17:17) - What do you look for when underwriting new managers?
(00:19:09) - Track record attribution
(00:22:04) - How it works to get in touch with Mark
(00:25:42) - Operational due diligence processes
(00:28:20) - What do you expect from managers?
(00:35:19) - Navigating educational challenges for matching opportunities to client portfolios
(00:37:31) - Perception vs. reality for advisors
(00:39:18) - Roles of alternatives in portfolios
(00:42:02) - GenTrust as an RIA vs. the competition
(00:44:17) - What are you hearing from peers in the RIA space about diversification?
(00:49:59) - Themes to look for over the next 18 months
(00:51:24) - Resources for GenTrust
Ep.65: Future-Proof or Fall Behind: Adapting to the era of AI and new Private Markets Participants - Alex Robinson - Co-Founder & CEO - Juniper Square
Tuesday, April 1, 2025 • Duration 01:33:36
Alex is the CEO and Co-founder of Juniper Square, the leading provider of modern investment partnership solutions to the private funds industry. Juniper Square helps more than 2,000 GPs manage more than $1T of LP capital across 35,000 private equity partnerships.
Alex previously served as a founding partner of New Energy Risk (acquired by XL Capital), and started his career at Microsoft, where he held a variety of product leadership roles.
Alex holds an MBA from Stanford’s Graduate School of Business and a BA from the University of Washington.
Links:
Alex on LinkedIn - https://www.linkedin.com/in/alexrob22/
Juniper Square - https://www.junipersquare.com/
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Topics:
(00:00:00) - Intro
(00:01:52) - Alex's Personal Journey and Health Transformation
(00:08:25) - Market Trends
(00:11:52) - The Rise of Retail Investors
(00:14:33) - AI and Its Impact on Private Markets
(00:20:19) - Regulation in Private Markets
(00:23:18) - Challenges and Solutions for GPs
(00:53:44) - Leveraging AI for Business Transformation
(00:54:46) - The Challenge of Re-engineering Business Processes
(00:55:43) - The Role of AI Tools in Business
(00:57:15) - Juniper Square's Unique Position in AI
(00:58:11) - The Evolution of Foundational AI Models
(01:03:54) - Future Predictions and AI Integration
(01:07:20) - Juniper Square's Journey and Vision
(01:08:28) - AI Conversation of Alex's last appearance on the Podcast juxtaposed to this one
Special Series: Lower Middle Market Alpha with Ryan Moore - Co-Founder and CEO - Last Mile Investments - Retail’s Revenge: The Last Mile Opportunity
Friday, March 28, 2025 • Duration 51:59
Ryan has more than 20 years of experience in real estate investing, finance, and portfolio /asset management; including over $10B in transaction value ranging from acquisitions and capital markets to strategic joint ventures and M&A. Prior to co-founding Last Mile Investments, Ryan served on the senior leadership team of Phillips Edison & Co (as Principal of the institutional management business) an approximately $7B fully integrated real estate platform focused on the retail sector, where he most recently built and led the Institutional Investment Management business. Ryan was responsible for all aspects of the business including strategic direction and growth, portfolio management, performance, investor relations, and capital raising. Ryan is a graduate of the University of Illinois with a BS in Finance. He is also on the board of the Lexington Hotel Group, as well as an active member in YPO, ICSC and ULI nationally, where he is the Chair for a national retail council consisting of senior level peers.
Links:
Last Mile
Ryan on LinkedIn
Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/
Juniper Square - https://www.junipersquare.com/
Topics:
(00:00:00) - Intro
(00:02:01) - The Contrarian Thesis Behind Last Mile
(00:05:02) - Building a Vertically Integrated Platform
(00:06:43) - Understanding Retail's Misunderstood Value
(00:10:34) - Operational Alpha and Investment Strategies
(00:14:41) - The Importance of Boots on the Ground
(00:18:18) - Current State and Future Plans for Last Mile
(00:26:18) - The Shift from Malls to Strip Centers
(00:27:01) - Understanding the Investor Base
(00:27:48) - Relatability of Retail Investments
(00:31:08) - Aggregation and Value Creation
(00:34:38) - Macro Themes in Retail
(00:39:27) - The Undersupply of Retail
(00:40:34) - The Future of Malls and Lifestyle Centers
(00:42:48) - Building a Long-Lasting Platform
(00:48:46) - Conclusion and Contact Information
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