The Disruptor – Details, episodes & analysis

Welcome to the very first episode of The Disruptor! In this kickoff episode, Amanda Burg, founder of Liberty Type, shares her journey from journalist to branding expert and unveils what’s in store for this podcast. If you’re a business owner ready to break the mold and become the only choice in your market, this is the show for you. Get a sneak peek into upcoming episodes, featuring actionable insights, solo deep-dives, and conversations with industry disruptors. Let’s transform your brand from just another option to the only one.

What to Expect in This Podcast:

• Solo episodes with Amanda breaking down trends, current events, and strategies to level up your branding and marketing.
• In-depth interviews with disruptors who’ve carved out their own lanes and set themselves apart in their industries.
• Actionable insights to help you stand out, own your space, and create a brand that’s impossible to ignore.

Connect with Amanda:

• Schedule Your Brand Audit
• Follow Amanda Burg on Instagram | LinkedIn

Join the Conversation: Where is your business blending in, and how can you start disrupting today? Share your thoughts with Amanda on Instagram @libertytypeco, and let’s get you closer to owning your space.

In this episode of The Disruptor, Amanda Burg dives deep into the transformative power of AI and the challenges it presents for brands in 2024. As AI becomes a staple in content creation, design, and customer service, Amanda explains why brand differentiation rooted in human connection will be the ultimate key to standing out. From leveraging AI for efficiency to creating emotionally resonant experiences, this episode is packed with actionable strategies to help your brand thrive in an AI-saturated market.

Key Takeaways:

• AI’s Impact on Business: Why it’s more than a trend and how it’s reshaping the way we work.
• Human-Centered Branding: Why emotional connection and creativity, not efficiency, will set you apart.
• Tactical Tips for Brand Differentiation:
  • Double down on your unique voice and storytelling.
  • Prioritize creating meaningful customer experiences.
  • Show, don’t tell—engage your audience through interactive and personal touchpoints.
• Embracing AI as a Tool: How to use AI to streamline processes without losing your brand’s soul.

Links & Resources:

• Schedule Your Brand Audit
• Follow Amanda Burg on Instagram | LinkedIn

Join the Conversation: How are you incorporating AI into your business? Share your thoughts and tag Amanda on Instagram @libertytypeco. Let’s chat about creating brands that are emotionally resonant in a world of automation.

In this episode, Beth Nydick, founder of The F.A.M.E. LAB, reveals her transformative strategy for turning podcast appearances into $10,000 opportunities. With a deep background in media and a track record that includes features in Oprah, Forbes, and The Drew Barrymore Show, Beth knows exactly how to harness media for lasting impact. Today, she dives into the power of podcasting as the new media frontier for coaches, authors, and entrepreneurs.

Beth walks us through her proven method, sharing tips on everything from identifying the right shows to framing your message and driving traffic that converts into revenue. She emphasizes the importance of setting intentions, creating connections with the audience, and building credibility in ways that resonate. Beth doesn’t just stop at visibility—she shows how you can leverage podcast exposure to drive real profits and build your legacy.

In This Episode, We Cover:

• Why podcasting is the future of media exposure and how to leverage it
• Beth’s step-by-step guide to landing and profiting from your podcast appearances
• How to develop a confident media mindset that turns exposure into income
• Practical examples of how Beth’s clients have achieved five-figure returns from a single interview
• Strategies for making each podcast appearance work for your business long after it goes live

Get ready to redefine how you approach media opportunities and discover how your next podcast appearance could be your most profitable one yet.

Links:

• Get the checklist
• Learn more about The F.A.M.E Lab
• Learn more about Beth
• Connect with Beth on Instagram.
• Check out Beth's top-rated cookbook, Clean Cocktails: Righteous Recipes for the Modern Mixologist

Tune in to learn how to turn the mic into a money-making tool and boost your business visibility today!

In today’s episode of The Disruptor, we’re diving into holiday marketing tactics specifically tailored for service-based businesses. If you’re a coach, consultant, agency owner, or service provider, the holiday season offers unique opportunities to connect with potential clients and set yourself apart—even amidst the seasonal noise. I’m Amanda Burg, founder of Liberty Type, and today, I’m sharing actionable strategies that go beyond standard “holiday sales” to help you engage, inspire, and make a lasting impression.

In this episode, we’ll explore how to leverage the holiday mindset, where clients are ready to reflect and invest in their future. From creating limited-time packages and running festive challenges to sharing client success stories and launching goal-setting sessions, you’ll learn how to position your brand as the clear choice for clients looking to start their new year strong.

In This Episode, You’ll Learn:

• Why holiday marketing is essential for service-based businesses looking to grow
• Creative, impactful holiday marketing ideas, like offering gift certificates and limited-time packages
• Examples of successful campaigns from brands like Headspace and MasterClass
• Social media and email marketing tips to keep your audience engaged all season
• How to build momentum post-holidays to keep clients invested in the new year

Whether you’re gearing up for year-end or setting your sights on January, this episode will help you stay top-of-mind and show clients why you’re the partner they need for lasting success.

Links:

• Visit Liberty Type for a brand audit.
• Connect with Amanda on Instagram

If you’re ready to make the most of this holiday season, tune in and get ready to transform your approach to year-end marketing!

In today’s episode, we sit down with Katie Kozlowski, a master energy and embodiment coach and creator of the ShaktiBomb Way™. Katie takes us on a transformative journey into her unique approach to healing trauma, reclaiming self-worth, and embracing self-acceptance. Known for her powerful, compassionate methods, Katie blends somatic work, neuro-linguistic programming, and spiritual wisdom to help people break deep-rooted patterns and step into their true potential.

Katie opens up about her own path from trauma to healing and how that inspired her to develop the ShaktiBomb Way. Her approach challenges traditional methods, inviting us to reconnect with our bodies and process emotions from a place of compassion and creativity. If you’ve ever felt trapped by past trauma or self-limiting beliefs, this episode will provide a fresh perspective on healing and self-love.

In This Episode, We Cover:

• The ShaktiBomb Way™ and how it empowers you to heal and embrace your true self
• How trauma and emotional patterns manifest physically—and how to release them
• Why traditional therapy may fall short for some and Katie’s alternative approach
• Practical tools for connecting with and honoring your body’s experiences
• Katie’s personal journey of self-discovery and empowerment

Katie’s story and insights are both powerful and liberating. Get ready to explore a new path to healing that centers around self-compassion and courage.

Links:

• Connect with Katie Kozlowski: Website
• Follow Katie on Instagram: @IAmKatieKozlowski

Discover a new way to heal, one that allows you to embrace all of who you are.

In this solo episode of The Disruptor, Amanda Burg reflects on a transformative year for branding, marketing, and business. 2024 wasn’t just another year in the playbook—it was a new book altogether. Amanda dives into pivotal moments, from cultural phenomena like Barbenheimer to the impact of quiet luxury and the rise of AI-driven personalization. She highlights actionable lessons on building trust, embracing intentionality, and adapting to seismic shifts in consumer expectations and business landscapes.

If you’re looking to position your brand as the only choice in your market, this episode is packed with insights to help you cut through the noise and carve your own lane.

Key Takeaways:

• Cultural Context is Key: Why understanding and tapping into cultural moments, like Barbenheimer, is essential for brand relevance.
• The Rise of Quiet Luxury: Why less is more and how brands like Everlane and Gucci are redefining simplicity.
• AI and Human Collaboration: How to integrate AI for efficiency without losing the human touch in your branding.
• Trust as Currency: Why authenticity isn’t just a buzzword but a necessity to build lasting relationships with your audience.
• Decentralized Social Media: What the rise of platforms like BlueSky means for brands looking to engage authentically.

Mentioned in This Episode:

• Salesforce Study on AI Campaigns
• Notion’s Content Strategy
• Examples of impactful cultural marketing (Barbenheimer, Airbnb, Duolingo)
• Sustainability and its role in branding moving forward

Links & Resources:

• Book Your 20-Minute Brand Audit
• Connect with Amanda on Instagram | LinkedIn

Join the Conversation: What trends from 2024 resonated most with you? Share your thoughts on Instagram and tag Amanda @libertytypeco. Let’s discuss how to position your brand for success in 2025 and beyond.

In this episode of The Disruptor, Amanda Burg takes you behind the scenes of how she has mapped out her entire year for 2025. From content creation to personal priorities, Amanda shares her strategic approach to streamlining her business operations, homeschooling her son, and centering her business around the podcast. She also opens up about her team’s evolution, the role of custom GPTs in her processes, and her shift toward consulting to create more freedom in her day-to-day life. This episode is packed with actionable insights and inspiration for anyone looking to take control of their year and make big moves in their business.

Key Takeaways:

• 2024 Reflections: Lessons learned from a year of internal growth and rebranding challenges.
• Systems That Work: How Amanda uses batching, Asana, and custom GPTs to streamline content and marketing.
• Homeschooling and Business: Balancing personal priorities with professional goals.
• The Power of Centering Content: Why Amanda is focusing on her podcast as the anchor for all marketing efforts.
• Looking Ahead: Amanda’s big plans for 2025, including consulting, automation, and growth.

Mentioned in This Episode:

• Liberty Type Rebrand and Website Updates
• Voice Victory AI and Custom GPTs for Business Efficiency
• Homeschooling Resources and Curriculum
• Tools Used: Honeybook, Asana, Flodesk, Instagram Scheduling

Links & Resources:

• Schedule Your Brand Audit
• Instagram
• LinkedIn

Join the Conversation: What’s your approach to mapping out your year? Share your process and tag Amanda @libertytypeco. Let’s plan for a year of intentional growth and success together!

In this episode of The Disruptor, Amanda Burg sits down with Holly Haynes, founder of the Crush the Rush Podcast and a leading strategist for female entrepreneurs. Holly shares her journey from corporate consulting to building a 7-figure business, retiring her husband, and redefining success on her own terms. Together, Amanda and Holly dive into creating scalable, life-priorities-first businesses, the role of boundaries, and how to achieve growth without relying on social media. Holly also shares actionable tips for content repurposing, client attraction, and designing a sustainable business that works for your lifestyle.

Key Takeaways:

• Scaling With Intention: How Holly balances her life-first approach with running a thriving business.
• Social Media as the Sidecar: Why Holly prioritizes other strategies like podcasting, email marketing, and community building.
• Repurposing Made Simple: Holly’s streamlined approach to leveraging one piece of content across multiple platforms.
• Client Attraction That Works: The importance of consistency and showing up in diverse spaces to grow your audience.
• Life-Priorities-Based Business: How Holly uses strict boundaries to create freedom and design her ideal schedule.

Mentioned in This Episode:

• The Crush the Rush Podcast and Quarterly Planner
• Tips for repurposing content effectively
• Income stacking strategies for scaling a business
• Holly’s approach to life-priorities-focused planning

Links & Resources:

• • Instagram
  • Website

Join the Conversation: What’s one way you’re scaling your business while prioritizing your personal life? Share your thoughts and tag Amanda @libertytypeco and Holly @thehollymariehaynes. Let’s redefine success together!

Are you tired of chasing trends, catering to algorithms, and posting just to post? This episode of The Disruptor is here to transform the way you think about content marketing. Amanda Burg dives deep into the 3 Content Pillars—Awareness, Connection, and Action—that form the foundation of a strategic and effective content system.

Learn how to create content that attracts the right audience, builds trust, and drives action—all while ditching the pressure to go viral or perfect your feed. Amanda shares insights on how to build a branded universe, why likes don’t pay the bills, and the exact framework Liberty Type uses to create 90 days of impactful content for their clients.

💡 Want more? Take the full Content Planning Workshop at libertytype.com/content to implement these strategies in your own business. Or, let Liberty Type handle it for you with their done-for-you Content Freedom Club: contentfreedomclub.com

In this episode of The Disruptor, Amanda Burg sits down with Jacqui Acree, a certified Advanced EFT (Tapping) Practitioner with a BA in Counselling, who helps entrepreneurs navigate the human side of business—the highs, the lows, and everything in between. Jacqui shares her journey from being "woo-skeptical" to becoming a tapping practitioner and how EFT tapping can help entrepreneurs manage stress, release limiting beliefs, and approach their goals with clarity and confidence. If you’ve ever struggled to stay grounded in the face of chaos or felt the pressures of running a business, this episode is a must-listen. Plus, don’t miss Jacqui’s free 10-minute tapping session to start your day calm, clear, and grounded!

Key Takeaways:

• What is EFT Tapping? How this powerful, science-backed technique helps regulate your nervous system and calm your mind.
• Breaking Down Woo-Skepticism: Why Jacqui initially resisted tapping and what ultimately led her to embrace its benefits.
• The Role of Nervous System Regulation in Business: Why mindset alone isn’t enough and how tapping creates the space to access clarity and confidence.
• Real-Life Stories: Jacqui’s transformative experiences with tapping and how it helps her clients release stress and align with their goals.
• Tapping for Goal-Setting: How to use tapping to balance ambition with self-compassion as you set and pursue your business objectives.

Mentioned in This Episode:

• Free 10-Minute EFT Tapping Session
• The science and research behind EFT tapping
• Practical ways to incorporate tapping into your daily routine

Links & Resources:

• Connect with Jacqui Acree:
  • Website: jacquiacree.com
  • Instagram: @jacquiacree
• Follow Amanda Burg:
  • Instagram
  • LinkedIn

Join the Conversation: Have you tried EFT tapping before? What was your experience like? Share your thoughts and tag Amanda @libertytypeco and Jacqui @jacqui.acree. Let’s chat about using tapping to transform your business mindset!