The Difference Maker Revolution Podcast – Details, episodes & analysis

In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, overhead, and salaries.

Brad warns against pricing backwards, recommending starting with your desired profit and working backwards. The team advises against comparing prices with competitors, instead focusing on the value you provide. Steve stresses confidence in pricing, while the group highlights the importance of simplifying pricing structures to avoid client confusion.

Key Discussion Points:

• Understanding True Profit
• Pricing for Profitability
• Avoiding the Comparison Trap
• The Power of Confidence in Pricing
• Simplifying Your Pricing Strategy

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts provide valuable insights on why it's essential to cultivate a positive mindset to guide both your personal and professional growth. 

Steve shares how your mindset acts as the steering wheel of your life, influencing your actions, your clients' perceptions, and their experiences with us.

Jeanine and Steve explain the significance of personalisation in client interactions—greeting clients by name and making them feel valued can have a powerful impact.

Learn how making positive assumptions in sales, such as believing clients want to buy, can lead to improved outcomes, and why confidence in your service directly influences customer behaviour.

Key Topics Discussed:

• How Mindset Shapes Reality and Business Outcomes

• Enhancing Client Relationships by Knowing Their Names

• Managing Team Energy for Positive Client Experiences

• Belief Drives Sales Success

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/application-page-page-2456-5983 and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused.

The team discusses how they have simplified their sales process through refining their offerings, focussing on their clients needs, consistent communication, and utilising automated systems such as CRM tools.

Effortless sales are all about making the purchasing process as smooth and stress-free as possible for both you and your clients. A seamless experience will lead to increased bookings and satisfied clients.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Networking is more than just exchanging business cards, it’s about building relationships, especially within the photography industry. Human interaction is key to creating connections that lead to new opportunities, collaborations, and business growth.

In this episode Ronan and Steve discuss the ways they have built their network, how they make use of their network, and share some of the tips they usually reserve for their clients.

They also explain why repeated expo visits are a powerful tool for both building and understanding your network, and can provide valuable insight into how to run your business as well as make those powerful connections.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

How can you turn leads into bookings? It isn’t enough to build a brilliant business, you need to market it to raise awareness with your potential customers.

No business succeeds without hard work. Whilst amazing products help, they aren’t enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks about what they do to help their businesses thrive and offer helpful tips to boost your marketing plan.

We also discuss the goals of our businesses, what makes them work for us, and why we enjoy working on them. Everyone has different passions, and it’s important to build your business to complement your passions, as the best business is one you believe in and love working on.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression.

Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-quality materials. For photographers, presenting prints in a well-crafted folio box can significantly increase the perceived value of their work, encouraging clients to invest more in their services.

Folio boxes also add value by creating a memorable client experience. They offer a tangible, tactile element that digital formats lack, making the unboxing experience special. This distinctiveness helps businesses stand out in a competitive market, offering clients something unique and memorable.

To find out how folio boxes can help your business, visit: https://3xmsolution.com/#welcome

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships.

Asking clients about their favourite drinks and snacks before their session is a simple yet effective way to enhance their experience. When clients arrive and see their favourite refreshments waiting for them, it sets a positive tone for the entire session. Jeanine experienced this level of service first hand in Aruba, and has brought some notes back to share with the team!

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Do you know who your biggest competitor is? It might not be who you expect.

Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients during peak travel seasons.

We explore effective strategies for reaching potential clients when demand is highest, along with tips on how to make your services stand out in a crowded market. We'll also delve into ways to manage client expectations while working within their budget, ensuring high-quality service without compromising on pricing.

Prioritising client relationships is key to long-term success in the photography industry. We'll highlight techniques for building and maintaining strong relationships, providing valuable experiences, and encouraging repeat business. Learn how to create a loyal client base that keeps coming back for more, ensuring your photography business thrives in a competitive landscape.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing.

We discuss how to adapt your studio's aesthetic for a variety of annual events— including Jeanine’s current transition from baby season to High School Senior graduation, as well as a variety of popular holidays.

It can be expensive to overhaul all of your displays multiple times per year, so we also discuss cost-effective ways to manage your displays. Whether that be utilising evergreen content, appealing to multiple demographics, or only changing the displays you really need to, there are plenty of creative ways to get the same results without breakaing the bank.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.

Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process.

Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. They create an organised environment where photographers can do their best.

Managers oversee the studio's overall operations. They take care of budgeting, resource allocation, and team management, ensuring everything runs smoothly. Their role is essential in making sure everyone has what they need to work effectively and harmoniously.

But remember, bringing in business isn't just up to the coordinators and managers; it's a team effort. Photographers, assistants, and administrative staff all play important roles in attracting and keeping clients. By producing great work, offering excellent customer service, and using their networks, everyone helps the studio succeed. This teamwork is key to maintaining a steady flow of business.

Join the Difference Maker Revolution and take the first step towards creating a difference! Visit https://www.thedifferencemakerrevolution.com/steveandronanbtsr and book your FREE Discovery Call with us today to discover how Inner Circle can transform your business.

The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito.

Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.

Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.