The Den Lennie Show – Details, episodes & analysis

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If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage?

In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make when quoting event work.

You will learn:

• Why day rate pricing limits revenue
 • The difference between a cameraman's thinking and a business owner's thinking
 • Why event footage becomes a long-term marketing asset
 • The pricing benchmark used by high-performing production companies

If you want to stop underpricing your work and position your company as a premium provider, this episode will change how you think about event pricing.

Subscribe so you never miss an episode.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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In this episode, Den breaks down the "90-Day Ghost" phenomenon. If you're a video agency owner frustrated by radio silence after a great discovery call, you need to understand the structural and psychological reasons for the delay. 

Den explores why the real sales cycle is 90 days, not 30, and how to build a follow-up system that converts without feeling desperate. 

​​In this episode, we discuss:

• Why the "pain of inaction" often wins over the "pain of action."
• The 14-day value-based follow-up sequence.
• Why organic content has a 90-day delay before hitting your bottom line.
• The "Interview Question Hack" to reactivate cold leads.
• How to move from a 25% to a 60% conversion rate using a CRM. 

If you want more predictable revenue and fewer ghosted proposals, this episode will reset your approach. 

Scale your agency to $500k+. Join the briefing at denlennie.com/authority-gap.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person.

In this episode, I break down a real client loss triggered by a resignation and show why this happens even when your work is strong.

You will learn:

• Why client loss is structural, not personal
• The three relationship layers that protect revenue
• How champions leaving exposes hidden risk
• Simple moves to client-proof your business

If you want clients that survive change, this episode will give you the framework.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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In today's episode, we're going to discuss 5 ways that you can fail in your video business. Listen to this episode to learn how to avoid these common mistakes and master the art of growing your video business!

If you're looking to build a successful video business, you need to pay attention to these 5 ways to fail. By following these tips, you'll be on the path to success!

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Are you looking for high-paying corporate video clients?

If so, you're in luck.

In today's episode, Den shares three simple strategies to help you find the best-paying clients.

So whether you're just starting out or you've been in the business for a while, these tips will help you land the best jobs and make more money. Listen up and check out these three simple strategies that you should embrace if you want to attract higher-paying clients this year.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Want to make your video business as successful as possible in 2023? Here are 5 tips to help keep you on track and avoid overwhelm. It’s time to get excited for a new year and make sure you are prepared for the best year of your business!

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Before we wrap up 2022, Den shares how it has been amazing year for the VBA members.

The VBA Elite and Uplevel programs are designed to help you scale your video business to a new level.

If you are serious about growing your revenue then you’ll understand that there’s a limit on what you can do alone. If you want to be involved in a group of phenomenal business owners then we would love to talk to you in January! 

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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In today’s video, Den discusses how you've gotten this far and what you can do differently next year to accelerate and build a meaningful business. Listen up and start changing your algorithm and watch your results skyrocket!

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Den sits down with Chuckmedia's owner Stu Edgeworth. Mr. Edgeworth is one of those guys many video freelancers like to hate. Why? Because he's one of the few freelancers who's discovered the secret of having his cake and eating it too! Edgeworth runs a successful filmmaking business, has a wife and three kids under five, and still has the time and resources - thanks to his commercial video production business - to create short films, travel the world, and always be around for his family.

How's he managed to pull this off?

Well, listen to this episode, dear listener.

Here's a sneak peek at what you'll hear:

• Stu Edgeworth’s entire backstory told in two minutes. - 3:00
  
  
• How do you come across as a big successful film company even though you're a one-man band operating out of a tiny garden shed? (Simple: You do what Mr. Lennie did in this exact situation. Hear this “keeping up appearances” story at 6:00)
  
  
• Solid advice for freelancers looking to hire staff. - 10:00
  
  
• Why hiring staff is like investing. - 11:15"
  
  
• A "rotten to the core" fear that stops many freelancers from ever hiring staff. (This irrational thought process will stop a freelancer from ever hiring a team even though he's always busier than a one-armed baggage handler at Heathrow airport. - 11:30
  
  
• Clever strategies to use when business is slower than rush hour traffic but payroll and other expenses still need to be met. - 12:00
  
  
• Why video freelancers should think more like financial investors when running their businesses. -14:00
  
  
• How video freelancers CAN have their cake and eat it too! Stu Edgeworth is living proof you can have the best of both worlds. (Edgeworth runs a successful commercial video production company, has a wife and 3 kids under 5, and still has the time and resources to make short films and travel the world. - 19:00)
  
  
• The case for video freelancers indulging in passion projects. (Hear how doing this can benefit your commercial efforts. - 19:30
  
  
• The “WAGs of videographers” episode. (This future interview may or may not be on the cards. We'll see... )
  
  
• Edgeworth’s' shrewd reason to start a podcast. - 25:00
  
  
• An obnoxiously good “How To Scale a Video Business” archive episode you should listen to. (If you want to systematize your video business, then you'll wanna hear this past episode mentioned at 27:00)

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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In today’s  episode, Den shares a great overview of the Video Business Accelerator Mastermind. VBA is a great place to grow, learn and network with other video business owners. Listen in as Den announces how you can join to win one of the five VBA scholarships.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie