Welcome to the final episode of the Critically Conscious Coach Podcast.

I've made the decision to let the podcast and the topics it covers rest. I've gotten some great audiobook narration opportunities and I'm happy to generate an income doing something that I love.

While I've loved creating this podcast, at this time, I can't seem to generate a reliable income from it to help support my family financially.

If you have any questions about the podcast and its topics, feel free to send me a message. Thank you for all your support!

Ruthie

“Only 2 days left to get this course!”

“Only 2 seats left in my program!”

These are examples of false scarcity and false exclusivity, and we’re going to talk about why you should avoid this in your business.

False exclusivity is when a coach, consultant, or business owner makes it seem as if only certain people or a certain number of people can buy their services. 

You'll learn:

• What's false scarcity in coaching and consulting?
• What's false exclusivity?
• How to avoid these unethical marketing tactics

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

259: The Pressure Cooker Sales Script

▶ Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

Today, I'm talking with Shannon Busse a Story Strategist that helps ambitious entrepreneurs uncover and leverage their brand stories to increase client engagement, serve bigger and impact more lives.

In this episode, we'll dive into Using Storytelling Ethically In Our Marketing and provide you with the recourses you need to apply storytelling in your business, marketing, and sales.

You'll learn:

• How to use Story ethically in your marketing and business
• What are some questions to ask yourself to avoid using manipulative tactics in your story
• How to connect with people through Storytelling - How to get started sharing your story

Resources mentioned in this episode:

Download the Free Guide: 10 essential elements of a brand story

Connect with Shannon: https://shannonbusse.com

Follow along on Instagram at @defythestatusquobiz

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people:

• PRAY - Providing members with the tools they need to succeed;
• WORK - Increasing well-being, morale, and productivity;
• PLAY - Bringing personal finance education & assistance to places of fun;

In her second episode, Shay will talk about misunderstandings that people of faith have around money, as well as how we can shift our perspective and money mindset as entrepreneurs. So if you're an entrepreneur or a service-based business and you've been struggling with your mindset around money which is a tool for your business, then this episode is for you.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about What's Stopping Your Authentic Expression? We will talk also about  What's keeping you from showing up and I'm actually going to share four of the most common, radical authenticity stoppers. These are the things that I see the kind of turn up in some way or another in my work with clients.

So if you've been wondering "Why can I not show up authentically for my audience?", or What's this that's stopping me from showing up as my authentic self,  then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people:

• PRAY - Providing members with the tools they need to succeed;
• WORK - Increasing well-being, morale, and productivity;
• PLAY - Bringing personal finance education & assistance to places of fun;

In her episode, Shay will share her entrepreneurial journey on becoming financially free and how she has decided to study psychology as well as finances. So If you're a consultant or a service-based business and you want to start your financial journey and get inspired, then this episode is for you.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about Limiting Beliefs. We'll explore questions like "Why does saying something is a limiting belief work so well?". We'll also look at what's a limiting belief and why these coaches and consultants use it in their sales calls. However, over-using it and translating everything into a limiting belief, is unethical marketing and I'll show you how to not do that in your sales or discovery calls.

So if you've been wondering "How Do I know if this is a limiting belief?",  then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences.

In her second episode, Sally will share the top mistakes that companies make in their customer experience programs. Developing a great customer experience for your clients can make a big impact in your business, so if you own a company or you're a service-based business and want to know what the top mistakes that companies make in terms of customer experience are so you can avoid making them, then this episode is for you.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about Free Lead Magnets and if they still work. Lead Magnets can be E-books, webinars, challenges, free courses. It could be any of these things.

So if you've been wondering "Should I create a free E-book or a free challenge for my audience as a lead magnet?", then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences.

In her episode, Sally will share how developing a great customer experience for your clients can make an impact in your business, as well as why it's important to focus on it when you work with clients. So If you're a consultant or a service-based business and you care about giving an amazing customer experience to your clients, then this episode is for you. 

Show notes coming soon

On today’s Marketing Monday, we're going to talk about the false promises of marketing tactics. I'm going to explain how these marketing tactics look like, and how they can be improved. For example, If you outsource social media creation, and you don't have a strategy in place, that person will be going in the wrong direction. You can do everything completely, right. In terms of using a tactic or using a tool, but, without a real strategy, it's just going to fall apart.

So if you've been wanting to know what're these false promises of marketing tactics, and how to actually create a strategy that works,  then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services.

In her second episode, Silvia is going to share some of her top Instagram pet peeves and some solutions or things that we can do instead. So If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!

Show notes coming soon

On today’s Marketing Monday, we're going to talk about why is important to go deep on your Why, and how to actually do it. When it comes to your why one of the things I wanted to talk about is the dangers of a shallow why. When you have a shallow why you also have lack of clarity and this weaves its way into everything that you put out for your business. If you're not conscious of it, because that lack of clarity is present in everything that you're doing, it is going to hurt your efforts as you try to grow your business.

So if you've been wanting to learn how you can get deep into your why, and why this impacts your business,  then this episode is for you!

Show notes coming soon

What does it mean to be critically conscious in your marketing, sales, and fulfillment? I promise this isn’t something you’re going to find in a course or group coaching program somewhere. Because it’s not the way to make a shit ton of money in 90 days. It’s the way to build a business that doesn’t make you hide from your own values and stands the test of time.

In this episode, we explore how you can be critically conscious in your marketing, sales, and with your clients as a consultant or coach.

You will learn:

• Building a business with intent to make a REAL impact
• What is Critically Conscious Marketing?
• What's Critically Conscious Sales?
• Critically Conscious Fulfillment

🎤Want your question to be answered in a future episode? Leave us a voice message here

🎧Episodes mentioned in this episode (You SHOULD listen to):

Cult Coaching Collection

253: What Does "Critically Conscious" Mean?

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services.

In this episode, Silvia will share tactics and strategies on how you can get started with Instagram so you can find clients in an authentic way. Also, she's going to answer the question: "Do you need a social media presence in order to find clients?" If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!

Show notes coming soon

On today’s Marketing Monday, we're going to talk about what Radical Authenticity is, and how you know if you need it or not. When it comes to Radical Authenticity, one of the things is committing to the internal work first. You can not express authenticity if you are not first being authentic with yourself.

We'll take a look at, what it means to be Radical Authentic in your marketing and how you can get started. So if you've been wanting to market yourself without using salesy/unethical marketing strategies then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Kratina Baker, who is a Senior Organizer at Dream Corps, JUSTICE (formerly known as cut50). Before joining cut 50, she was the North Carolina Organizer for a Global reproductive Rights Campaign, where she led the Digital Strategy for the Campaign and managed Volunteer teams to advocate for family planning and comprehensive reproductive healthcare for individuals around the Globe. Kratina also has a law degree and has offered her legal expertise, working as a consultant for attorneys, advocacy, organizations, and grassroots political campaigns.

In her second episode, Kratina will share tactics and strategies on how she creates marketing campaigns, as well as what it means for her to utilize the power of ethical marketing and leading with soul.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about what Clubhouse is, how can help your business grow and how to figure out if it worths your time. 

We'll take a look at, what Clubhouse rooms should you join and how you can grow your account in an authentic way that will showcase what your business is about. So if you're curious to know how you can get started with Clubhouse then this episode is for you!

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Kratina Baker, who is a Senior Organizer at Dream Corps, JUSTICE (formerly known as cut50). Before joining cut 50, she was the North Carolina Organizer for a Global reproductive Rights Campaign, where she led the Digital Strategy for the Campaign and managed Volunteer teams to advocate for family planning and comprehensive reproductive healthcare for individuals around the Globe. Kratina also has a law degree and has offered her legal expertise, working as a consultant for attorneys, advocacy, organizations, and grassroots political campaigns. 

In this episode, Kratina will share her story about going to law school and getting a degree while being a mom of three kids as well as how she got started working in the Criminal Justice Sphere. 

Show notes coming soon

On today’s Marketing Monday, we're going to talk about some of the Signs Your Marketing Strategist Gave You a Cookie Cutter Strategy. I'm going to explain what are some of the most common signs that your Marketing Strategist gave you a strategy that isn't aligned or tailored to your business, and how you avoid this,  whether you're the business owner or the Marketing Strategist.

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! I have David Brown with me today, who is a Speaker Executive Coach, and Trainer. He serves as the President of the DSB leadership group that provides leadership support for Organizations looking to improve performance, develop talent, and increase productivity. 

David on his second episode, will share 3 simple and easy-to-use Tips to Overcoming Speaking Anxiety. These are Tips you can implement today so if you're a speaker or you give any type of presentation, this episode is for you, go ahead and take a listen to this episode. 

Show notes coming soon

On today’s Marketing Monday, we're going to talk about what is Performative Marketing and why you shouldn't do it. So I'm going to explain what is Performative Marketing, and how you can make sure your Marketing isn't Performative. 

For example, when you try to post on social media things that have basically nothing to do with you and try to capitalize on trending hashtags or the fact that everybody talks about XYZ this is Performative Marketing. So if you're curious to know if the marketing you're doing is Performative then this episode is for you! 

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! I have  David Brown with me today, who is a Speaker Executive Coach, and Trainer. He serves as the President of DSB leadership group and the DSB leadership group provides leadership support for Organizations looking to improve performance, develop talent, and increase productivity. They deliver customized training solutions workshops,  presentations, and their niche is centered around public speaking and presentation skills. We're going to talk about building a speaking business and we'll take a look at his journey on becoming a Speaker Coach. 

Show notes coming soon

On today’s Marketing Monday, today we're going to talk about The Invisible Gap Between Your Goals and Your Reality. I want to start with the big problem which is that most people don't have depth perception when it comes to setting their goals. For example,  they can shout out into the universe, " I'm going to make mid-six figures, or I'm going to hit 500K this year, but what they fail to do is translate those big goals into monthly, weekly, and daily actions. 

So the question for you is how are you translating those big goals into monthly, weekly, and daily actions?

Show notes coming soon

In this episode, I'm talking with Shannon Busse a Story Strategist that helps ambitious entrepreneurs uncover and leverage their brand stories to increase client engagement, serve bigger and impact more lives.

In this episode, we'll dive into Shannon's journey and learn how she combined her photography insight, writing skills, a communications degree, and some serious strategy and created a simple method to teach speakers and entrepreneurs how to find their stories and use them effectively to align and inspire everyone in their sphere of influence including themselves.

You'll learn:

• How Story can help your brand thrive
• Make a bigger impact in your business through storytelling

Resources mentioned in this episode:

Download the Free Guide: 10 essential elements of a brand story

Connect with Shannon: https://shannonbusse.com

Follow along on Instagram at @defythestatusquobiz

Welcome back, to another episode of the Defiant Bussiness Podcast. I have Josh Currier with me again today. I'm your host Ruthie, the Founder of Defy The Status Quo and Authority Marketing Consultancy. And today we are going to talk about search engine optimization, but within a very special context, this is a conversation I've been dying to have.

Show notes coming soon

On today’s Marketing Monday, we're going to talk about Making Your Content Work Triple Time With Authority Marketing. So I'm going to start out with a question that it may make you a little uncomfortable, just kind of where you're at. However, just try and remember, as I'm asking you this question that your greatest growth happens outside of your comfort zone.

So if your impact never grew beyond where it is right now, if you are business, if your mission never went further than it is right now, would you be happy with that? People often talk about wanting a massive change in their business, but they make these tiny little adjustments. For example, I want to grow my business to seven figures, but I'm going to have a five-figure mindset.

Show notes coming soon

Welcome back to another episode of The Defiant Business Podcast! I have Josh Currier with me today, who is a Navy Veteran, father of three, and founder of his company, Currier marketing. His passion is in helping fellow entrepreneurs grow their businesses and create legacies for their families. Over the last ten years, he has focused heavily on search engine optimization and through the opportunity of working with well over 1000 websites, he is developed his proprietary framework and approach to SEO. 

Show notes coming soon.

On today’s Marketing Monday, we're going to talk about Why you need to be Intentional with your Personal Brand. So I'm going to start out with why you need to pay attention to your personal brand. You already have one. If you think that you don't have a personal brand, you are wrong.

Your personal brand is what people experience when they look you up. When they research you, when they experience you. And if you are not intentional with your personal brand, if you are approaching that in a pretty haphazard way, then. It may not look the way that you want it to. 

Show notes coming soon

On today’s Marketing Monday, we're going to talk about not turning your social media posts into traps.  I am so tired of seeing this type of marketing behavior. It's most prevalent in Facebook groups, but I am seeing it trickle over into LinkedIn.

For example, somebody took organic marketing and boiled it down into 4 spammy steps. So organic marketing is supposed to be a business development process. It's supposed to be a bit intuitive, but it leans into relationship building.

Shownotes: https://defythestatusquo.com/2020/11/06/dont-turn-your-social-media-posts-into-traps/

Today, we're going to look at something called “opportunity cost”. This phrase is actually from microeconomics, but we're not exactly looking at it from that standpoint. The opportunity cost is the benefit from an option not chosen. So opportunity cost is what you are forecasting going in favor of a different choice.

Shownotes: https://defythestatusquo.com/2021/02/01/what-is-opportunity-cost/

As business owners, we often succumb to "shiny object syndrome" when confronted with a new tactic or tool for our businesses. This is especially true in marketing, where it seems like they produce a new tool that will get amazing results every other day.

We're going to explore how having a strategy can keep you from spending money on tools and tactics that don't align with your business goals.

Show notes: https://defythestatusquo.com/2021/01/04/tactics-before-strategy-putting-the-cart-before-the-horse/

Welcome to the last episode for Season 6 of the Defiant Business Podcast. This is a Bonus Special Episode that's an extension of the last episode about Future's Tapestry.  We keep up the conversation with Dr.Gail and we dive deep into this topic so tune in and let us know what you think about this episode. If you find value in this Season make sure you subscribe and leave us a review. 

Show notes: https://defythestatusquo.com/2020/12/05/the-futures-tapestry-part-2/

Today is Friday, and we have another episode with Dr. Gail Hayes, the found of The Handle Your Business Girl Empowerment Zone. I know that we're all struggling to have these authentic conversations around diversity, equity, and inclusion. We're still code-switching.

We're still struggling with what we're allowed to say. What if we make other people uncomfortable? How uncomfortable are we allowed to make them? That’s what Dr. Gail and I are going to talk about today.

Show notes: https://defythestatusquo.com/2020/12/04/the-futures-tapestry-with-dr-gail-hayes/

Ruthie: Hello everyone, and welcome back to the 3rd episode of The Defiant Business Podcast with Dr. Gail Hayes, the founder of the Handle Your Business Girl Empowerment Zone. I'm your host Ruthie Bowles, and today's topic is one that I love.

I feel like what we're going to talk about today has been talked about a lot behind closed doors. One of the biggest obstacles we've had is articulating our thoughts and feelings in a way that we’re heard by the people we want. That’s what Dr. Gail and I are going to talk about today. Dr. Gail, welcome! Thank you so much again.

Show notes: https://defythestatusquo.com/2020/12/03/coming-together-in-the-societal-shift/

“Critically conscious” refers to a manner of being, thinking, and showing up that reflects an expansive level of self-awareness, intentional critical and creative thinking, while staying aligned with high moral values.

In this episode, we're going to be diving deep into what Critically Conscious means as well as what's the foundation of being critically conscious.

You will learn:

• What Critically Conscious Means?
• Emotional Intelligence is the foundation
• Creative Thinking: Embracing your creative process
• Ethics are what we owe to each other just for existing

🎤Want your question to be answered in a future episode? Leave us a voice message here

Sign up for the Why Workshop mini-course: https://products.defythestatusquo.com/the-why-workshop

🎧Episodes mentioned in this episode (You SHOULD listen to):

251: What Led to "Critically Conscious"

The Entrepreneurship Industry Secrets and Thoughts Collection

201: Maximizing Your Creativity in Business

Mentioned in this episode:

Ready to get crystal clear on your WHY so you can scale your business ethically?

Ready to get crystal clear on your WHY so you can scale your business ethically? Join my self-paced Why Workshop to get clear on your Why for your business. Get access: https://products.defythestatusquo.com/the-why-workshop

Welcome back everyone! This is another episode of The Defiant Business Podcast, and I have my guest for the week with me, Dr. Gail Hayes. Today we’re going to be talking about harnessing the real power of collaboration. Those of you that lead teams should perk those ears up because you're going to want to hear what she has to say.

Show notes: https://defythestatusquo.com/2020/12/02/the-power-of-collaboration/

Hello everybody, and welcome back to another guest series on The Defiant Business Podcast. I'm your host Ruthie Bowles, and I am so excited to welcome Dr. Gail Hayes to the show today. She's an internationally-recognized communicator who ignites the atmosphere with contagious enthusiasm and a passion for purpose.

We just had a 30-minute conversation before I started the recording; that's how much enthusiasm she brings around with her. She's been called a conduit and a bridge between the races, genders, generations, and political parties. She paints pictures with words to promote understanding between communities. Thank you for joining me today Dr. Gail.

Show notes: https://defythestatusquo.com/2020/12/01/dr-gail-hayes-executive-leadership-coach/

Welcome back to The Defiant Business Podcast. I am here with Stephanie Bonte-Lebair, found of The Empowered Voice. Today, we’re going to talk about the future of artificial intelligence in sales.

It's Future Friday. We always discuss a future-focused topic on Fridays, no matter who I'm talking to. And Stephanie really brought it with this recommendation of topics. So thank you so much, Stephanie. We talked about wearables and how they could help coaching businesses a couple of seasons ago. We always go for something interesting to help people go out into the weekend, and you really picked a great one.

Show notes: https://defythestatusquo.com/2020/11/27/artificial-intelligence-in-sales/

Hello, everyone! Welcome back for Stephanie Bonte Lebair's 3rd episode on The Defiant Business Podcast. Stephanie is the founder of The Empowered Voice. As I hinted in yesterday's episode, we will be talking about sales. Sales isn't a numbers game, and Stephanie is going to share with us what we should be focusing on instead.

The Defiant Business Group

Find out your BANK code!

Show notes: https://defythestatusquo.com/2020/11/25/sales-isnt-a-numbers-game/

Welcome back to another episode of The Defiant Business Podcast! I have Stephanie Bonte-Lebair with me today. Yesterday, we got to know her a bit. We learned about her business The Empowered Voice, and her journey from being a classically-trained singer to coaching business owners and sales teams on their communications.

Speaking of communications, we're going to talk about a topic that’s near and dear to my heart: authenticity in your communications. Most importantly, if authentic communication isn't about you, then who is it about? Stephanie, thank you so much for being here with me again!

Show notes: https://defythestatusquo.com/2020/11/24/authentic-communication-with-stephanie-bonte-lebair/

Hello everyone and welcome to another episode of The Defiant Business Podcast. I'm your host Ruthie Bowles, and I'm really excited to introduce my next guest, Stephanie Bonte-Lebair. Stephanie and I were connected by a mutual business friend. Once we got on the phone, I knew I had to have her on the podcast.

Stephanie is a classically-trained singer turned voice presentation & sales coach. She moved to New York City and performed in operas, musicals, and cabaret, before creating her business The Empowered Voice. For over 20 years, she has helped singers, speakers, and business professionals leverage their voices for more influence and increased sales.

She is an award-winning certified and licensed trainer with code breaker technologies, utilizing cutting-edge coding technology to train 6-figure coaches, speakers, trainers, and sales teams on how to close more sales in less time.

Show notes: https://defythestatusquo.com/2020/11/23/stephane-bonte-lebair-voice-presentation-sales-coach/

I'm just so excited about this episode because we're digging in a little bit into something that, you know, Rachel has devoted her passion and energy towards going into organizations and speaking to them about this.

We're going to talk about how you can at pretty much any level of an organization, use your voice for impact and influence. And this, again, ties directly to the name of Rachel's company, the un-muted life, and the potential that exists when we hit the unmute button.

Show notes coming soon

We're back on episode #3 with Rachel Druckenmiller, the founder of UNMUTED! Rachel, thank you so much for being here with me. Today, Rachel and I discuss the paradigm shift that needs to happen in business leadership. We need to go from Command and Control to Connect and Care!

Rachel:  This has been fun! I love talking about things, but I'm not used to talking about them in quite the same way. So these have been really fun conversations.

Ruthie: Yes, absolutely. And I think if you’re a leader, want to be a better leader, or are an aspiring leader, today's episode is definitely the episode for you. This is definitely the episode for leaders who are paying attention to what's been going on right now, especially if you're stuck somewhere between the old methods and frameworks of leadership, and whatever’s next.

Shownotes: https://defythestatusquo.com/2020/11/19/from-command-and-control-to-connect-and-care/

I am here with Rachel Druckenmiller, the founder and CEO of UNMUTED. I think today’s topic is a more obvious one, especially with the superficial support that people are getting as they've moved to remote work. But we are going to talk about prescriptive wellness today and how we can dig deeper.

Show notes: https://defythestatusquo.com/2020/11/18/prescriptive-wellness-with-rachel-druckenmiller/

I am thrilled to introduce my next guest, Rachel Druckenmiller, the founder of UNMUTED. Rachel's been recognized as the #1 health promotion professional in the US, and a 40 Under 40 game changer. Rachel is a national thought leader in the field of wellbeing and employee engagement. 

As a speaker and facilitator, Rachel guides leaders and their teams, organizations and associations to be more resilient, connected, confident, and courageous- which we don't often hear as a word to describe the business space. Rachel posts tons of inspirational videos on LinkedIn, and they're always amazing. So you should definitely follow her there and download her resilience toolkit at unmutedlife.com.

Show notes: https://defythestatusquo.com/2020/11/17/rachel-druckenmiller-founder-of-unmuted/

Today I'm talking with Jordache Johnson an international speaker, digital growth strategist, and business mentor who specializes in helping entrepreneurs, coaches, & experts create an endless loop of business friends and power partners so that they can impact millions and bring in millions to further their movement.

In this episode, we're going to be talking about Building Business Relationships Intentionally and authentically so you can create connections that last, and develop lifelong relationships with customers.

You'll learn:

• What does Intentionally Building Business Relationships mean?
• How to build REAL business relationships while also avoiding coming off like MLM huns or Bromarketers who are trying to stuff their funnels with people
• Jordache's outreach method for building business relationships

Resources mentioned in this episode:

Get access to The 7 Levels of Power Partners series: https://jordache.live/ruthie

Connect with Jordache: https://www.jordachejohnson.com

Follow along on Instagram at @defythestatusquobiz

Today, Ashley M. Williams, founder and CEO of RIZZARR and I are going to dig into her personal brand. She's got a video show, a podcast show. Her talk for the C3EB Summit centered on aspects of her personal brand and messaging.

Ruthie: Ashley, I've heard you talk about the ripple effect more than once now. Can you tell us what that is? What does it mean to you, and what message are you projecting out into the universe?

Ashley: I love this thing by Lisa Nichols, where she talks about how the world would be different based on who you decided to be. I think each of us has our own idea of becoming the best version of ourselves. You have your own unique set of things you can contribute to the world that can make such an impact on other people's lives. Do not dismiss or doubt that. Don’t take that for granted.

Shownotes: https://defythestatusquo.com/2020/11/13/the-ripples-of-being-the-best-you/

I’m here with Ashley M. Williams, the CEO of RIZZARR, for our 3rd episode in her interview series. 

Our generation is characterized by some distinct struggles, namely college loans. That often transitions into the inability to purchase a home. We talk about those parts of being a Millennial a lot. 

But do you feel like being a Millennial has actually equipped you well for entrepreneurship, in some regards?

Show notes: https://defythestatusquo.com/2020/11/12/the-rewards-and-struggles-of-millennial-entrepreneurship/

Ruthie: Today, Ashley M. Williams, the CEO and Founder of RIZZARR and I are going to talk about something that we very much have in common. It's becoming a topic that is more and more prevalent in conversations, business or otherwise. That is being at the intersection of “woman” and “minority”.

I think Ashley is a great person to talk to about it, because she actually has been successful at securing funding for her business, despite being both.

Of the $40 billion raised for the US venture capital fund in 2019, only 3% went to minorities and less than 2% went to women. But if you were in that intersection of “woman” and “black”, it was 0.2%. So we have to remember that these intersections can actually further remove us from the resources we need to make it to 5 years in business like Ashley has.

Show notes: https://defythestatusquo.com/2020/11/11/at-the-intersection-of-woman-and-minority/