Join CPA & Entrepreneurial Accountant Salim Omar as he guides the audience through the principles of his "Genius Model", which shows CPA firm owners and accountant & tax practitioners how to make their practice successful.
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Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“Stress always comes about imagining our current fears that will come true in the future.” - Manuj Aggarwal
“Everything is belief. Self-belief is very important because even if you have a good support system, what you can see, nobody else can see as an entrepreneur. So that self-belief and self-reinforcement is very, very, essential." - Manuj Aggarwal
“The concept of Kaizen, a Japanese term, is a constant and never-ending improvement. And it's really the small things when done every day that can make that big difference.” – Salim Omar, CPA
Episode 043: 43 Why Business Owners Need a CFO with Adam Lean
Episode 43
Friday, June 16, 2023 • Duration 22:42
[00:01 - 01:10]Opening Segment
Salim Omar, CPA introduces Adam Lean to the show!
Adam Lean is a former accountant, turned two-time entrepreneur who built, scaled, and sold two businesses
He is the CEO of TheCFOProject.com
[01:11 – 07:43] Improving Revenue, Profit, and Cash Flow With A CFO
Most businesses owners rely on their accountant or bookkeeper to understand numbers as they don’t want to understand it themselves
Business owners need help understanding cash flow and other accounting concepts
Accountants are uniquely placed to help business owners
Accountants need to learn how to forecast and understand the main drivers of a business in order to provide forward-looking advice
[07:44 – 15:44] Why Business Owners Need A CFO
Accountants must be able to follow up with clients throughout the month to ensure they are taking action
All business owners want someone they trust to help them with their business
Accountants prioritize urgent tasks over important ones
Accountants can package service as one or hire people under them to do tax returns and bookkeeping
[15:45 - 22:42] Closing Segment
Adam Lean shares his insights on creating financial stability with the use of a CFO for your business!
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about Salim and CPA Marketing Genius, please visit
Episode 033: Get More Money for Your Clients With Tax Credits
Episode 33
Friday, February 3, 2023 • Duration 15:01
[00:01 - 02:14] Opening Segment
Salim Omar, CPA introduces Eric Kneller to the show!
He is passionate about helping companies to save money and double their profits
He works with CPA firm owners to help their clients save money in any way possible
He provides positive reinforcement for whatever they are currently doing
[02:15 – 10:47] Unlocking The Potential Of Work Opportunity Tax Credits And Employer Credits
Smaller companies have been disadvantaged in this area due to a lack of ability to electronically and quickly screen and track all candidates
What is the “Work Opportunity Tax Credit” (WOTC)?
Employer Retention Credit (ERC) was created in response to COVID and the CARES Act
Documentation and truthfulness is necessary for the successful application of ERC
R&D tax credits are often overlooked but can be applied to technology companies, call centers, mining companies, etc.
A cost segregation study is a tax credit that can reduce taxes and be applied to businesses that own property or improve it
The best practice for CPA firms is to get out ahead of these opportunities and offer them to current clients
Get ahead of customer relationships and look for opportunities to add value
[10:48 - 15:01] Closing Segment
Eric Kneller shares, “The Smaller Business Saver” framework, where he offers:
Training
Q & A sessions on Thursdays
Covering topics such as specialized tax incentives, operating cost reductions, and slashing taxes to double profits
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.
Episode 031: How To Manage An Effective Team With A Managerial Leadership Role with Julian Chapman
Episode 31
Friday, January 6, 2023 • Duration 23:32
[00:01 - 00:43]Opening Segment
Salim Omar, CPA introduces Julian Chapman to the show!
He discusses the importance of managerial leadership, decision-making, and clarity of strategy in an increasingly busy work environment
[00:44 – 19:23] How To Manage An Effective Team With A Managerial Leadership Role
Reflection is key to maintaining balance and preventing additional sanctuary trauma in the workplace
Clarity of expectations is key to creating engaged employees.
Managers need to define what is expected from employees and provide clarity on strategy and who is responsible for what
Managers need to define what they want their team to achieve and provide clarity on what is required to achieve those goals
Managing tasks and leading people starts with clarity of expectation and strategy
It is important for managers to spend time engaging with their employees, and finding out what they are actually accountable for
This allows for a true partnership between manager and employee, which leads to more engaged employees
It is all about the use of judgment and discretion by employees, and managers have to use their judgment and discretion in order to lead effectively
Managers need to set the context for their employees, explain the situation, and assess how effective employees are in delivering outputs
If employees are not clear about their work or are getting involved in other people’s work, tensions can develop within the organization
[19:24 - 23:32] Closing Segment
Julian shares his insights on the importance of managerial leadership and how it can be an ongoing journey and shares where people can find about his book, “The Managerial Leadership Journal”
Episode 029: How To Protect Your Business And Grow It For An Eventual Exit with Michael Ringel
Episode 29
Friday, December 16, 2022 • Duration 21:41
[00:01 - 02:20] Opening Segment
Michael started bringing together entrepreneurs in collaborative mastermind environments
He discovered that most business owners don’t know the value of their businesses and often don’t have a plan for exiting
[02:21 – 15:00] How To Protect Your Business And Grow It For An Eventual Exit
He advises thinking about the value of your business is key to retirement income planning
The key to successful exit planning is to have a clear understanding of the value of the business and to add value to it before selling
The difficulties for financial professionals to focus on exit planning, as most are focused on today rather than tomorrow
There are a lot of family dynamics that come into play when a business is sold, and it can be stressful for the business owner and their family.
Locking in key employees and creating systems that add value are key drivers of increased value
Client diversification is important to ensuring that a business’ top clients account for a smaller percentage of revenue
Franchising can be an effective way to increase the value of a business without having to sell it outright
[15:01 - 21:41] Closing Segment
Michael shares how protecting your business is important, and there is a variety to do this by focusing on growing your business so you can eventually exit.
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory.
Episode 028: Win In A Competitive World With Strategic Differentiation Strategy with Roy Osing
Episode 28
Friday, December 2, 2022 • Duration 28:46
[00:01 - 01:24]Opening Segment
Roy Osing shares his 40 years of successful executive leadership experience
He is devoted to inspiring leaders and entrepreneurs to stand apart from the average, boring route and achieve their true potential
[01:25 – 24:45] Win In A Competitive World With Strategic Differentiation Strategy
He discusses his idea of, “Be Different or Be Dead”
He created his own strategic game-planning process which helps determine how big a company wants to be
How to determine who you want to serve and how to get them to transact with you
Gaining a granular understanding of their target market and developing strategies to reach them
Increase revenue by targeting businesses that are willing and able
Building relationships with their target market and understanding their needs
[24:46 - 28:46] Closing Segment
Roy shares how to be successful in the CPA profession by focusing on creating a unique and special statement that will set you apart from the competition
He emphasizes the importance of getting away from benchmarking and copying others rather developing your own unique approach to CPA marketing
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“It's not enough just to understand all the technical sides of being a CFO. You also have to understand what we call the soft sides of being a CFO. You have to understand how to talk to business owners and a way to get them to take action. You have to understand how to make plans.” - Adam Lean
"Every business wants somebody that they trust. And if you're already their accountant, they trust you. They inherently trust you and if you come to them and say, “Hey, I was going through your tax return, I was going through your books, and I noticed I spotted some red flags and I spotted some opportunities for growth.” Can we get on a call tomorrow or next week? Who's going to say no to that? So, they're all going to be interested, and because they already trust you." - Adam Lean
“I feel the accountant is very uniquely placed with a lot of trusts, a lot of relationships that they've got, and a really a look in the inside. And if they can then utilize their observation and bringing into the business owner in terms of what they need to do going forward to make their business better and more efficient and so forth.” – Salim Omar, CPA
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“You've got to have the right language that really grabs a business owner's attention.” - Ryan Kimler
"I really try to be as productive as possible and get everything done in an hour because I know that the business owner that I'm working with. Their time is super, super valuable." - Ryan Kimler
"Languaging important, helping them become clear about where they're at, where they want to be, the gap, widening the gap.." – Salim Omar, CPA
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“The whole thing about attracting and retaining and making yourself really built into that customer's business and deepening that relationship is, what I would say get ahead of it and look at these other opportunities that might be available.” - Eric Kneller
"As any great CPA is going to do, you're going to document everything, you’re going, to tell the truth, and you're going to be able to calculate that credit." - Eric Kneller
"Folks, businesses, they hire a professional. It's for the commodity type service, the tax prep or the accounting staff, but the real staff comes in when it's complimented with value-added services, value-added advice." – Salim Omar, CPA
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“I'm never going to lower the expectation of excellence. I'm not going to settle for mediocrity.” - Bob Wheeler
"There's no right or wrong answer, but really get clear and then make sure people understand that's your mission." - Bob Wheeler
"You become clear about what your strengths are, what are you good at, which is relationships, and then you've got your team doing everything else to help you stay in front of the clients." – Salim Omar, CPA
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com or in your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“I saw this time and time again, the lack of professionalism in our managerial leadership. And I call it a journey because it's not a one-and-done thing.” - Julian Chapman
"When you are in a managerial leadership role, you have to recognize that you got there because of your technical know-how. And I find that this is one of the big problems that managers struggle with is they have this technical know-how." - Julian Chapman
"It’s really the leader is doing a technical role, many times in the firm. So, they got to do their work and then they got to carve out time, as we said earlier, to do all this leadership stuff. That adds a big challenge." – Salim Omar, CPA
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“Go back to your client, list those people who owe money, find out who owed money. And if you had any question in your mind, whether or not they had the ability to pay it, give them a call and ask them.” - Dan Henn
"If you like working with the IRS if you like to add extra money to your practice because you can make some really good money just on a small handful of cases. And the other thing that this lends to is we find that nowadays, because of regulations, because of the state of the IRS, because of a lot of different things, a lot of practitioners are staying in it a little bit longer in tax prep, then they probably wanted to, they're probably ready to retire and retiring with a handful of clients and working resolution. It's something that can be done remotely." - Dan Henn
"Mindset is the biggest thing, finding a coach, working with a coach, and being coachable because there's a difference between finding a coach and working with a coach. But if you're not coachable then it's not going to work." - Dan Henn
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“Since all roads lead to an eventual exit. It's really important to spend the time to realize the value of your life's work, which is the value of the business. So, protect, grow, and eventually exit your business.” - Michael Ringel
"Most business owners think about how to get into business, but rarely think about how they're going to get out. So, the day after you start your business, or even beforehand, should be part of your business plan is to start thinking of the ways that you might want to get out of your business and what it might do for you." - Michael Ringel
"What people don't understand is when it comes to selling anything. It doesn't matter what the valuation is, it's a matter of what somebody's willing to pay for it." - Michael Ringel
Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“Success is a function of being different.” - Roy Osing
"If you really want to be creative and different and stand out, you have to have an audacious goal." - Roy Osing
"Get away from the world of copying, get away from benchmarking. Benchmarking is a tool for people who want to stay in the herd. If you want to be successful, you need to get out of the herd." - Roy Osing
Don’t forget to like, subscribe, and leave us a review!
If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com
Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.
Tweetable Quotes
“Communication is really complex. If you think about the mechanism, you have to formulate an idea in your head and then articulate language, whether it's spoken or written.” - Ted Tibbetts
"Everybody's got their own individual personality and individual skills and figure out what those are and then highlight those and really emphasize those. So, getting that unique perspective in and that voice goes a long way to do that." - Ted Tibbetts
"The personal stories are the ones that allowed that voice to come through and paint a picture of them as people… So, I think those important things are good strategies in order to find that voice." - Ted Tibbetts
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