The Copywriting Podcast – Details, episodes & analysis

In this interview with Sean Macintyre (Copy That), we pull back the curtain on the different copywriting "bizops" out there and what actually makes a difference in your income.

Sean made me laugh a lot, I know you're going to enjoy it.

Sean's details:https://www.copythatshow.com/https://www.youtube.com/@CopyThat

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And when you're ready to take your business to the next level…

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

In this episode, I sit down with Hernan Vázquez who’s managed over $150M in ad spend for some of the biggest names in the world: Lionel Messi, Grant Cardone, Tony Robbins, and many more.

From breaking into Agora-level networks to building authority with personal brands, Hernan shares his full playbook for how marketers and copywriters can start closing top 1 % clients.

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And when you're ready to take your business to the next level…

Join my private email newsletter: https://list.copywriting.org

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com

When you're ready, here are the 4 secrets you need to make $10k/mo as a copywriter: https://youtu.be/ZPAm0jiJXXA

Jyry Korkatti lost all of his clients and went from making bank to hitting zero - TWICE

He had no idea where his next deal would come from…

And after months of having NO INCOME....

He almost threw in the towel with freelancing...

Until he realized what he shared with me in our brand new interview together.

And you know what happened once he realized this one thing?

He closed his DREAM client in 30 DAYS...

And he recently negotiated a copywriting deal where he makes 2x MORE while working 2x LESS.

Amazing.

Today, Jyry has a 6 figure copywriting business and NEVER worries about going back to $0.

I interviewed Jyry to find out what helped him to go from $0 to making $150,000/year with copywriting.

And I'm excited to share this with you too.

Also Jyry shared:

-Why theres an abundance of clients no matter what level you are at right now.

-How to get good at copy fast and use it as a way to land premium clients.

-A sneaky way to get your copy coach to write copy for you.

-The one stupid simple secret to writing your first draft almost perfectly so you don’t need to edit it.

-How to find winning ideas for your copy that can bring in millions for your clients.

-Why copywriting books are limiting your skill and damaging your progress as a writer.

-The biggest lessons for client getting and actually succeeding in copywriting

-Plus, additional secrets for everything you need to hit 6-figures as a copywriter.

This is one of the best interviews I’ve recorded so far, appreciate you Jyry 🙏

Enjoy!

Copywriter Reveals How He Closed A $50M Client In 2025https://youtu.be/SR1NASW1LXw?si=RDfr_s5jrnQV9Rlj

He did it. 0-6 figures as a copywriter.

It took him less than a year.

No prior experience, nada.

And he made it happen.

Meet Marcus Camenzuli, aka The Chief

Some say his secret is speaking his copy out loud and using the word “like” in every sentence.

Others say it’s his Canadian hockey background that made him successful…

But the truth? He reveals it in our latest interview.

Marcus walked me through exactly what he did to go from $0-16k/mo in just a year…

And also what it takes if you want to accelerate your income that quickly too!

It was a blast, please enjoy.

When you're ready, here are the 4 secrets you need to make $10k/mo as a copywriter:

https://youtu.be/ZPAm0jiJXXA

So many copywriters dream about 6-figures and travelling the world 🌎 ...

But I only know a few who have done it successfully. 

And Mr Logan Hobson is one of them.

He went from stressed in a 9-5 and writing copy at night…

To quitting his job, working only 2-3 hours per day, and making 6 figures living abroad in Japan… 🇯🇵 ✈️

I knew I had to interview Logan…

So I flew over to Tokyo to ask Logan personally how he has built this lifestyle that sooo many copywriters dream of…

And he revealed some secrets on client-getting, travel hacking, and negotiating deals to benefit you and your lifestyle as a freelancer.

Enjoy it!

Here are some of the topics we covered with Logan:

🇯🇵✈️What it took Logan to create the lifestyle he has now (making 6-figures, travelling the world, and only working 2-3h per day) 

🇯🇵✈️How to spot potential 2-3k retainer deals almost instantly.

🇯🇵✈️One outreach strategy Logan used to get clients when he just started out. 

🇯🇵✈️What businesses you should NEVER approach if you want to get paid premium rates.

🇯🇵✈️The best thing you can do to get more deals when a client lets you go. 

🇯🇵✈️What productivity routine Logan uses to crank out email after email and make 6 figures from copywriting. 

🇯🇵✈️What you should watch out for when you go after the “nomad lifestyle” as a copywriter. 

🇯🇵✈️Why travelling helps you with creativity and increase your income.

🇯🇵✈️How to turn your timezone into an advantage - and get MORE work done for your clients.

🇯🇵✈️How to attract less nightmare clients and get the freedom and respect you deserve as a freelancer from amazing clients. 

🇯🇵✈️ PLUS, more insights and secrets you will hear when you watch the interview 🤐

It’s been nice chatting with you Logan, appreciate everything you shared 🙏

And for anyone who wants to make consistent 6-figures as a freelancer…

Have freedom to travel the world while working less…

This interview is a must-watch!

Enjoy it

When you're ready, here are the 4 secrets you need to make $10k/mo as a copywriter: https://youtu.be/ZPAm0jiJXXA

“I basically lost all of my clients”

😬😬😬

Imagine having multiple clients, consistent income as a freelancer, and at one point…

*Poof*

GONE

That’s what Jasmine Pierce went through a few years ago.

But thanks to the action steps she shared with me in our recent interview.

She bounced back…

Closed a MULTI-MILLION dollar brand 💰…

Filled up a LIVE event that brought $72.000 in 48 hours…

And did SO MUCH MORE.

In the short span of a year, Jasmine went from a full-time copywriter working all day long to confident agency owner multiple 6-figures per year business.

🤯Amazing.

How did Jasmine bounce back and dominate?

How did she go from a regular copywriter to a successful agency owner (many struggle for years with this transition)?

And what strategies did Jasmine use to crush for her top clients so they gladly pay her premium rates AND hand over their marketing department to her?

Don’t ask me! I have no idea. 🤣

That’s why I asked Jasmine to tell me and you EVERYTHING during our interview…

You’re going to learn all of Jasmine’s “secrets”:

💰How she went from losing all her clients to closing a multi-million brand and taking over a marketing department (Jasmine’s story) (2:33)

💰What premium businesses don’t care about when working with freelancers and agencies (and what they value the most) (11:44)

💰How copywriters set themselves up for NIGHTMARE client by doing THIS (and how you can avoid it) (15:10)

💰How to get wins for your new clients FAST so they value you more and gladly pay you premium rates (16:40)

💰How to position yourself as a premium copywriter by leveraging your previous experience - the right way (22:25)

💰The 3 steps to becoming more than just a copywriter so you get treated, rewarded, and appreciated 10x better (28:03)

💰The best type of emails to convert prospects into raving buyers (41:17)

💰If you ever lose confidence in your copy and skills, do THIS (43:40)

💰How Jasmine went from copywriter to successful agency owner in a YEAR (exact steps) (48:30)

💰Why “grind for money” mindset as a freelancer can cost you clients and potentially destroy your career (and what you should focus on instead) (56:47)

💰When is the best time to transition to the next level from a freelancer to an agency owner/business owner (59:27)

💰The biggest disclaimer before starting an agency (1:07:40)

And. More. Obviously.

So whether you're a copywriter looking to get more premium deals and hit 6-figures without constantly chasing business owners…

Or you’re an agency owner looking to get to the next level and scale to 25k, 50k, and even 100k/mo…

I suggest you watch the interview all the way through.

Enjoy!

When you're ready, here are the 4 secrets you need to make $10k/mo as a copywriter: https://youtu.be/ZPAm0jiJXXA

I see a lot of beginner copywriters AND experienced copywriters stay in this endless cycle for months or sometimes even YEARS…

They work 10+ hours per day (even on weekends)...

Get paid pennies…

And hate every minute of writing copy.

That was Matthew Salcedo's life!

He was making 2k/mo…

Working 12+ hours a day…

Burnt out and taking HOURS to write a piece of copy.

Despite all of that, Matthew pulled outhe ultimate UNO reverse card! 🃏

He said goodbye to his copy chief and low-paying clients…

And said hello to premium 8-figure clients (who btw reached out to him)….

And he is now the copy chief!

Making more money and with more time freedom to do what he enjoys most.

I knew Matthew’s regular secrets to success but I wanted to know the REAL secrets.

How did he pull out the ultimate UNO reverse card and fire his copy chief and become a 6-figure copy chief himself in just a year?

How did Matthew escape burnout and start getting paid what he is actually worth?

What did Matthew do to make premium clients come to HIM instead of chasing them? (and how you can apply the same strategies to land clients).

And how did his parents decide to give him such an incredible name?

I recorded all the secrets in this new interview.

Matthew and I covered:

🃏 One underrated social media trick to get premium deals coming to YOU (and how Matthew used it to attract high-paying clients without posting or any outreach) (go to 3:27)

🃏 Common mistakes copywriters make at 10k/mo that can destroy their career (and how you can avoid it) (see at 6:02)

🃏 What you SHOULD always remember when you have too many premium deals coming your way (watch from 13:02)

🃏 Why there’s no difference if you make $10k/mo or $15k/mo+ as a copywriter? (check out 15:29)

🃏 How to avoid burnout and improve your productivity, creativity, and life quality overall (skip to 24:06)

🃏 What helped Matthew write consistent 7/10 and 8/10 copy that business owners gladly paid premium rates for (head to 36:33)

🃏 What business owners value more than a 9/10 copy (and how you can take advantage of this) (jump to 42:19)

🃏 What it’s like to be a copy chief for an 8-figure company (check out 43:12)

🃏 What destroys the quality of your copy despite your experience. PLUS, how to take your copy to the next level almost overnight (skip to 48:00)

🃏 Secret shortcut to becoming a great copywriter (and how you can use the same principle to become great at anything you want) (go to 58:03)

🃏 How to get 1-on-1 copy coaching and get your copy skills to the next level if you’re low on a budget (head to 1:06:11)

🃏 The best investment you can make as a copywriter to make 2x, 5x, or even 10x return (see at 1:08:05)

🃏 Plus, more secrets that no one tells you about 😉 It was nothing but a pleasure Matthew Salcedo, thanks for sharing all the secrets 🙏

If you’re just a beginner copywriter or if you’re already at $10k/mo and want to break into $15k, $20k, 25k/mo+...

And want to pull out the ultimate UNO reverse card and get on the next level…

Then make sure to watch every second of this interview.

Enjoy!

Copywriter Reveals How He Closed A $50M Client In 2025https://youtu.be/SR1NASW1LXw?si=RDfr_s5jrnQV9Rlj

Business owner: “I’m looking for an email copywriter”... 

HUNDREDS of copywriters raise their hands. ✋✋✋✋✋

But did you know there’s another type of copy that business owners often value MORE than email copy?

That has a fraction of the competition?

And business owners will gladly pay premium rates for it?

In fact…

This type of copy gets millions of eyeballs, thousands of leads, and hundreds of buyers per day (if written correctly).

I’m not talking about Facebook ads..

I’m talking about YouTube ads.

Specifically - writing YouTube ad scripts.

The best part is…

If you know how to write emails, ads, or VSLs you can tap into YouTube ad scripts and stack another premium retainer ONTO the TOP of your current retainers.

But how do you write top performing ad scripts?

I asked the YouTube ad script king himself – @ Umar Khokhar

And I can’t wait to share with you what I learned.

Umar has written ad scripts for the BIGGEST real estate summit in Canada where Grant Cardone was a presenter.

And he’s now also written countless scripts for 7 and 8 figure businesses.

I knew I had to sit down with Umar and learn his secrets to writing top-performing YT ad scripts.

Also, I wanted to learn how he closed his clients in the first place, and how other writers can take advantage of this type of copy NOW👀 

Enjoy the video!

Here’s what else you can expect in this interview: 

🎥 How Umar got the chance to write an ad script for the BIGGEST real estate events in Canada (4:30)

🎥 The one thing that helps copywriters close clients more easily and absolutely crush it in the 2024 copywriting landscape (13:26)

🎥 What helped Umar close clients as a beginner (and how it can help you close more deals in 2024) (24:23)

🎥 “Outcome independence” and how it helps copywriters to get more deals, close more clients, and DOMINATE copywriting space (35:49)

🎥 The best way to come up with hooks, angles, and winning ideas for any piece of copy (better and FASTER than research) (45:09)

🎥 How to become an irreplaceable part of a business as a copywriter and get paid premium rates for MONTHS if not for YEARS (58:28)

🎥 Simple way to upsell your current clients into ANOTHER premium retainer 1:12:35

🎥 The biggest disadvantage of email copywriters in 2024 (1:16:23)

🎥 Techniques and strategies to create a winning ad (1:22:10)

And more secret secrets I didn’t include 😏

With how much content is created literally every SECOND, I believe this is where the industry is going. And where you’ll stand out.

So whether you are just a beginner, experienced copywriter, or already making 6 figures with copy…

I suggest watching this one

Enjoy!

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When you're ready for the next level...

Join my private email newsletter: https://list.copywriting.org

Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com

When you're ready, here are the 4 secrets you need to make $10k/mo as a copywriter: https://youtu.be/ZPAm0jiJXXA

At the beginning of 2024, Henry was STUCK.

Blasting outreach messages while barely seeing any results….

Making only 1k/mo.

But he didn’t give up.

He hired a coach (me) and in a very short time, with a better approach that you’re about to learn, he closed a $50 million copy client!

He’s now making 10X more than what he was making at the beginning of this year.

AND he’s cracked the code on getting clients on repeat.

How did he achieve such massive success despite being a BEGINNER at the beginning if the year?

How did he win the attention of 7 and 8 figure businesses and turn them into clients?

How did he get so good at copy?

I’ll let Henry Wager answer himself in our interview.

He agreed to get on zoom and share all his secrets and the best strategies to succeed as a copywriter in 2024

He spilled so many secrets from the Email Dojo I was yelling to my video editor:

“CUT THAT, CUT THAT” 🤣

Just kidding of course.

But still … we hold nothing back in this interview. I’d highly recommend you watch it.

We went over:

- How Henry gained confidence in his copy despite being a beginner and having almost zero results writing copy for businesses (5:50)

- How to get good at copy without courses and coaching programs (this principle also applies to the client getting and how you position yourself as a premium copywriter) (17:17)

- How to keep your copy fresh and exciting no matter how sophisticated the market is (36:04)

- How to do research FAST and know exactly what moves the market (41:37)

- Simple ways to get better at copy every single day and be ahead of 90% of the copywriters in the space (44:42)

- The secret outreach strategy Henry used to land copywriting clients FAST (whoops no timestamp here, I guess you have to watch the whole interview to find out 😏)

- The best approach to get clients in 2024 + what did Henry change in his approach to go from 1k/mo to consistent 10k/mo as a copywriter (56:08)

- When you see almost no results in client getting, how do you know you are taking the right steps to succeed (59:46)

- The actual value behind good coaching that most copywriters overlook (it’s not new knowledge or guidance) (1:04:20)

- The number one trait you can have as a copywriter to succeed in this space no matter what (and what you should avoid at ALL COSTS to gain that trait) (1:08:06)

- If Henry had to start all over again as a copywriter and had to build a successful copywriting career in 2024, he would do THIS (1:14:52)

- And this is just an appetizer

It was a great interview, appreciate you, Henry 🙏

If you want to know how you can get better at copy so business owners recognize your skill…

Strategies and tricks that work right now to get clients in 2024.

And what it actually takes to become a successful copywriter....

Watch the interview!

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When you're ready for the next level...

Join my private email newsletter: https://list.copywriting.org

Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com

When you're ready, here are the 4 secrets you need to make $10k/mo as a copywriter: https://youtu.be/ZPAm0jiJXXA

8-Figure Copywriters Reveal How To Succeed As A Freelancer In 2024

“EvEryOne’s beEn AsKing mE” 🤣

Well, at least a few copywriters did...

"Matthew, what’s the best way to make it as a copywriter in 2024?"

I would say…

BUY EVERY POSSIBLE HIGH TICKET COURSE AND BINGE WATCH 300 HOURS VIDEOS

…obviously!

For real though. 🤣

There are a few ways…

But my favourite one, the one that I’ve seen work the best over the years…

Is what my friend Lee Thompson and I got on a call to talk about the other day.

And Lee shared what I would consider single-handedly the BEST ADVICE out there on making copywriting your career.

If you want to land whale clients…

Get paid premium rates…

And constantly get deals coming their way…

Watch this interview.

The interview is live on YouTube (to get all the secrets, tap the first link in the comments)

Lee shared a LOT of golden insights like:

🔥How to separate yourself from 90% of copywriters whenever a problem occurs in the business and how to handle it like a boss (go to 14:15)

🔥Why most business owners blame the copywriter for everything and how to avoid these businesses (head to 22:22)

🔥The best type of clients Lee has ever worked with (and why you should look for these types of clients yourself to have more freedom in your workspace, more respect, and be valued as a copywriter) (see at 27:05)

🔥Extremely powerful frame to develop as a copywriter to get the respect you deserve from clients and everyone on the team (skip to 29:57)

🔥How you can position yourself as an expert in a business owner’s eyes (go to 36:01)

🔥Why most copywriters have nightmare clients and miserable experiences (and how to stop it for good.) (watch on 44:39)

🔥Why most copywriters fail to hit 10-15k per month (this is so common, yet the fix is really simple) (skip to 46:23)

🔥One simple approach to reduce all the fluff from your life, boost your productivity, and accelerate your copywriting career (jump to 51:30)

🔥Why even the BEST copywriters in the space will not compete with you if you do THIS (jump to min 5.. actually - you know what? No. I’m not gonna give you the time stamp on this one - it’s too good and secret - EARN the answer by watching the video.)

This interview is a must-watch if you want to become the most wanted copywriter to work with, get paid premium rates, and never run out of deals coming your way.

Enjoy.

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When you're ready for the next level...

Join my private email newsletter: https://list.copywriting.org

Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about

Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.EmailDojo.com