Brand voice is one of the "popular" ways to niche or differentiate yourself in the crowded world of copywriting. But what is it really? And how do you do it? We wanted to go deeper than the typical discussion on brand voice, so we asked the expert on the topic, Justin Blackman to join us for the 411th episode of The Copywriter Club Podcast. And we think you're going to like what he shared about it as well as writing brand manifestos and achieving mastery. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Join the Manifesto Maker program here Brand Voice Academy The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: One of the niches that I commonly hear a lot of copywriters talk about focusing on is brand voice. Often they don't use those words. Sometimes they say things like they help clients tell their story or that they help you sound like you. Or maybe it's something like they help bring out your personality or capture the words that resonate with your best customers. All of those are ways of saying pretty much the same thing, brand voice. But while many writers talk about doing this brand voice thing, not many talk about how you do it. In talking about brand voice, I wanted to go a little bit deeper than the typical things that you might read in a blog post about brand voice or things that you might've even heard on podcasts like this one before. So that's what this episode is all about.  Hi, I'm Rob Marsh, one of the founders of The Copywriter Club, and on today's episode of The Copywriter Club Podcast, I interviewed copywriter and brand voice expert, Justin Blackman. We've actually had Justin on the podcast before, several times in fact, and we've even talked about brand voice with him before, but I wanted to go a little bit deeper this time to go beyond the typical frameworks and see what it really takes to identify your own brand voice or the brand voice of your clients. And I think you're gonna like our discussion, so stay tuned.  But before we jump in with Justin, you've heard me talk about The Copywriter Underground over and over and over. And I'm just going to remind you that the Underground is our community for copywriters who are actively investing in their businesses and in their writing skills. It includes monthly group coaching where we talk about the sticky challenges and problems that copywriters face in their business. It includes this massive library of training. There's more than 30 different templates. It's all focused on helping you grow your skills and get better at things like finding clients, conducting prospecting calls, writing hooks and leads, creating frameworks and processes for getting things done, and so much more. And each month we bring you a different business-focused training to help you grow your skills and grow your business. The next scheduled training is in a couple of weeks.  If you're listening to this, when the podcast releases, it's all about marketing on social media in a way that doesn't disappear in just a few seconds, a few minutes, or even a day or two. Like what happens to your posts on Twitter. Instagram, even LinkedIn. That's going to be with Heather Farris, who was a guest on our podcast a couple of weeks ago. We've asked Heather to customize what she's going to share so that it's really applicable to copywriters and content writers. And I think you're going to like what she will be teaching us this, uh, this in a couple of weeks in September.  And then in October, we're going to have last week's guest, Kennedy, come back and talk about creating the perfect lead magnet. If you listened to his episode last week, you're definitely going to want to join us for this training. So you're not just adding people to your list, but you're actually attracting people who buy and need the solutions that you have for the challenges that they face.

If you're struggling to get the people on your email list to buy your products and services (or you want to help clients sell more to their lists), this episode is for you. We asked Kennedy from Email Marketing Heroes to be our guest for the 410th episode of  The Copywriter Club Podcast. Kennedy shared his SCORE method that helped him increase his own sales by 1700%. Want to know how he did it?  Click the play button below, or scroll down for a full transcript and get the secrets.   Stuff to check out: Email Marketing Heroes The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  After recording more than 400 episodes where we’ve told the stories of hundreds of copywriters and shared many of their processes and secrets for finding clients and getting things done, I think my favorite episodes are those that lay out a playbook for doing something specific. Those episodes are like audio masterclasses where you get almost step by step instructions on how to do something differet. We’ve had a couple of episodes like this lately… and today’s episode is another one like that. We’re getting very specific with email strategy and a formula that could increase your sales—or the sales of your clients—by close to 20x. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, I interviewed mind reader, mentalist and founder of email heros Kennedy. Kennedy’s been a friend for a few years now. He spoke at our Copywriter Club event in London last year and shared a bit of what we talked about on this interview, so I was thrilled when he agreed to join me here to talk about how to string together email sequences in a way that massively increases revenue. If you apply what Kennedy shares in this episode, you could double or triple what you charge clients for emails and strategy simply because you’ll know how to drastically increase the results you get from your work. Before we jump in with Kennedy… I want to tell you about the next couple of guest expert trainings happening in The Copywriter Underground. In case you don’t know, The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes monthly group coaching where we help solve the stickiest challenges and problems copywriters are facing in their busienesses today. It includes a massive library of training all focused on helping you grow your skills and get better at things like finding clients, conducting prospecting calls, writing hooks and leads, creating frameworks and processes for getting things done and so much more. And each month we bring you a new business focused training to help you add to your skills and grow your business. The nexd training scheduled for September is all about Pinterest Marketing. And our guest expert for that is last week’s podcast guest, Heather Farris. I asked Heather to customize what she shares so it’s directly applicable to copywriters and content writers. And she agreed. She’s going to show you how to use Pinterest to create long-lasting funnels for your services. And in October, today’s guest, Kennedy is going to return to share something we touched on in today’s interview: creating the perfect lead magnet… so you’re not just adding people to your list, but you’re attracting buyers who want the solutions you have to their challenges. But here’s the thing with these unique guest trainings… they’re for members only. The only way you get these behind the scenes secrets is to join, which you can do at thecopywriterclub.com/tcu. Do it today, so you can join us for these upcoming, business changing trainings. And now, let's go to our interview with Kennedy. I want to start the way we usually do. And that's just with your story. And you've got a little bit of a different story. You are not a typical copywriter. In fact,

Finding clients is hard. And it might even be getting harder. But that doesn't mean you can't do it. In fact, there are lots of copywriters who don't struggle to book clients for weeks or months into the future. So how do you do it? On the 401st episode of The Copywriter Club Podcast, Kira and Rob talk with client acquisition specialist, Ryan Guthrie, about the three ways to get clients. We go into depth on this. You're going to like it. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: It doesn’t matter how good you are as a writer, if you don’t have good, high-paying clients, you will never have a successful copywriting business. It all comes down to your ability to attract, connect with, and get hired by business owners who will pay you to help them tell their story. And even though we’ve talked about this topic a lot on this podcast, it seems as if there’s always more to learn. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with copywriter and client acquisition specilist Ryan Guthrie. Like many of us, Ryan started out as a copywriter. But he cracked the code on finding clients early on, so other copywriters began asking him for help with their own pipelines. And he shared a lot of how he does it in today’s interview. But before we jump in with Ryan… We have a new gift for you as a listener to the copywriter club podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sixed guide that will inspire you as you look for ways to attract the right clients to your business. Ryan shares how he does it on this episode. But once you’re done listening, or now if you are near your phone or computer, visit thecopywriterclub.com/pocket to download your own copy of this new guide. And with that, let’s go to our interview with Ryan Guthrie... Kira Hug: All right, Ryan, let's start with your story. How did you end up as a client acquisition consultant? Ryan Guthrie: By doing a lot of other things first. I started copywriting in February of 2020, which is an awesome time to start something new. But I was going to be a nurse, right? And I just kind of fell out of love with it. I didn't want to go to work every day and see people having the worst day of their lives. And so I kind of dropped out of college a little bit. And my girlfriend at the time, who's now my fiance, said, Hey, you're a pretty good writer. Here's this course that showed up on my Instagram feed. It's an ad, take a look at it. So I took a look at it. And I was like, I can do this. Sure. It was a copywriting course. I can, I can do this. And so I like, fully dropped out of college and bought this course with all my savings to the horror of my mother. She was like, you know what, you go do this for a year and we'll see what it looks like after a year and then we'll talk about this again, right? So I did that, and so I worked at my regular job from like six to three, six in the morning, three in the afternoon, and then I would get home and I would just do copywriting stuff, right, from like four to like 10, doing hand copy and just trying to learn as much as I could going through this course. After about three months, I got my first client, and it's a funny story, people always think they need to be super polished for that first client. I did my first sales call in the parking lot of a Trader Joe's, And I took notes on the back of an organic cookie box. So just throwing that out there. That was my first ever sales call. I got that client. He paid me $400 for some emails. And then I was like, this is it.

On the 310th episode of The Copywriter Club Podcast, Rob and Kira sit down and chat about what’s new in the world of The Copywriter Club. Catch up and tune into what needs to be on your radar for the last quarter of the year. Here’s what they talk about: The 2022-2023 Definitive Guide to Pricing for copywriters – and how you can apply it to your business. What’s the difference in salary between content writers and copywriters? Do you need a degree to be a copywriter? (new blog alert!) Do copywriters really need a niche? How you can get better at prospecting and scale your income. The number one problem copywriters are facing. What do habits have to do with gaining clients consistently? Are you ready for the Think Tank? What podcasts are Rob and Kira listening to lately? A podcast to improve your storytelling game. Tune into the episode below.   The people and stuff we mentioned on the show: P7 Workshop – get more clients How much do copywriters get paid? Do you need a degree to be a copywriter? Do copywriters need a niche? The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM   Full Transcript:    

Melissa Harstine is our guest for the 309th episode of The Copywriter Club Podcast. Melissa is a Customer Research Strategist who helps her clients pull out the best insights for her clients, so they can increase their reach and results. In this episode, Melissa gives us a breakdown of how we can all increase our customer research skills and why they matter in the first place. Check it out below: Melissa’s beginnings as a journalist at a small nonprofit for the elderly and how she was able to connect with her target audience. Writing for a demographic much different than your own – how’s it happen? Why she decided to hone in on a niche and how it worked out for her. How to connect with potential clients in your local business networking groups. Her advice on asking better questions during the research phase. Why you need to lead with empathy and how to respond to people’s demeanor and tone. The specific questions she asks clients to pull the best details and information for a project. How she packages research and presents it to prospective clients. The key to communicating value and knowing your target market. Working with well-known leaders in the industry through building relationships. Finding dream clients once you actually know what you’re looking for. How to turn research into strategy. Her process for pulling out the best pieces of customer research. Why it’s important to stop overbooking yourself and what to avoid. Questions you *probably* shouldn’t ask. How she presents the research report to her clients and helps them apply and implement in real time. Should you position yourself as a “thought partner?” Resources you can use to become a better researcher. How The Copywriter Accelerator helped her grow her business. How to add more value for your clients. Tune into the episode by hitting play or reading the transcript below.   The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Melissa's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 12 Episode 28 Episode 154 The TCC Shop  Full Transcript: Kira Hug:  Customer research is one of those things all copywriters need to do in order to truly connect with the audiences we write for, but not all of us like doing it, and some clients hate paying for it. Doing it well can be a bit of a challenge. Today's guest on the podcast is messaging strategist and copywriter, Melissa Harstine. She talked about how she went from a copywriter without a niche to specializing in customer research for a variety of clients, including other copywriters. As we talked, she shared her favorite interview questions, ideas for selling research to clients, and how she turns her research data into a strategy her clients can execute on. It's a great interview you won't want to miss. Rob Marsh:  But first, this episode is sponsored by the Copywriter Underground. That's the membership for ambitious and growing copywriters. As a member, you have access to copywriting and business training, group coaching calls, copy critiques, our bimonthly newsletter, and a lot more, all designed to help you grow your business. And if you join now, as in the week that we're releasing this podcast, you not only get your first month for just $17, which is a screaming deal, but you'll also get a hard copy of our 24-page Copywriter's Definitive Guide to Pricing, which includes data about what copywriters of all experience levels are charging for 22 different project types, as well as things like the six figure niches and so much more. So go to Thecopywriterunderground.com to join now. Kira Hug:  And if you want to get your first month for just $17, like Rob said, use the promo code, TRY IT, that's all caps, TRY IT, and that will get you in for $17 for your firs...

Our guest for the 308th episode of The Copywriter Club Podcast is Kristin Lajeunesse. Kristin is an author and former digital nomad who has traveled to all 50 states in the U.S. and 21 countries on a mission to find delicious vegan food along the way. Her travels led her to copywriting and over the last couple of years, she’s built a thriving business. Here’s how her story goes: Kristin’s 3 lives and how they led her top copywriting. Starting a business on Fiverr before hiring a sales consultant. Landing large clients with employees vs solopreneur clients. What it’s like to work with a sales consultant – how does it fit into the budget? Are you doing the same amount of work for less money? The best tool you can use on a sales call. How to turn your sales call into an organic conversation rather than an interrogation. How much do we really need to do to ensure a high-quality customer experience? The two best investments Kristin has made in her business. How she manages her small team and hires subcontractors to support her business. How she pays her subcontractors. Her process for being the main point of contact and delegating to subcontractors. What it’s like to write for businesses that may take a toll on your mental state – what should you consider? Balancing being a highly sensitive entrepreneur and setting boundaries. Why she chose the van life? The best destination for digital nomads. What it’s like to write a book for a traditional publisher. Setting up a book tour and finding sponsors. Hit play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Kristin's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81  Episode 137 Episode 305 The TCC Shop  Full Transcript:    

Jenn Prochaska is our guest on the 307th episode of The Copywriter Club Podcast. Jenn is a copywriter who specializes in message strategy and websites. This episode is truly an inspiring journey as we hear how Jenn has navigated her way through addiction, motherhood, and scaling a thriving business. This episode will leave you with wisdom, practical business advice, and even a email marketing strategy… Here’s how the episode goes: Jenn’s 25 year background in sales and marketing and why she went from LA back to Cleveland. The journey to getting sober and realizing the “cushy” job didn’t bring happiness. Going back to school to get a Masters in creative writing and rediscovering old passions. Making big changes in adulthood and investing in yourself. Working for agencies, being a lead copywriter, and diving into freelance copywriting. How tires helped her learn about educating an audience, urging them to care, and how to incorporate benefits. Why is addiction misunderstood? Doing better vs. doing different – is there a difference? Jenn’s systems and processes to make hard decisions and being a successful integrator. Being a good parent vs being a good business owner? The aha advice Jenn got from Rob about writing expectations. Getting permission to shut Shirley up (who the heck is Shirley?) Mapping out workflows and finding holes in your process. How Jenn created her unique framework and niched her business. How Jenn’s support, community, and mentors have helped silence her limiting beliefs and strengthened her mindset. Jenn’s morning routine as a parent and business owner. Communication and boundaries – and how it helps Jenn become a better entrepreneur. The power of the Think Tank community. Jenn’s FORTY-week drip sequence? How did she do it? Tune into the episode by hitting play or reading the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Jenn's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 82 Episode 270 Episode 301 Erin's website Juliet's website   Full Transcript: Rob Marsh:  Life is messy. Sometimes life is really messy. And it can take a while, sometimes even years or decades to figure things out. And as we've interviewed copywriters on this podcast, many of them have described long winding, sometimes really messy pathways that they followed to get to where they are today. Today's guest on the Copywriter Club podcast has a path like that. Jenn Prochaska shared how she went from LA's music scene to a somewhat more sedate and fulfilling role as a mom copywriter and brand strategist, and how it took more than a decade to figure it all out. We talked about a lot of things in this episode. Everything from addiction to creating and scaling a business that fits the life you want to mindset and a lot more. We think you're going to like it. You're also going to hear a lot of voices in this episode. That's because Kira interviewed Jenn while I was on vacation. And invited copywriter, Erin Pennings, to join her to ask questions. So, you're going to hear Erin, you're going to hear Kira. And now as we're recording a few additional comments to go along with this interview, Kira's on vacation and I've invited copywriter, Juliet Peay, to join me to share her thoughts. Juliet, thanks for your help. Welcome to the podcast. Juliet Peay:  Thank you so much for having me. I'm glad to jump in and hope Kira is having a blast. She deserves it. Rob Marsh:  Yeah. She definitely deserves it. I mean, we should all take more vacation, I think. So, this is fun. Before we get to our interview with Jenn, we just want to make you aware of a new copywriting business training available from the Copywriter Club and Jamie Jensen.

On the 306th episode of The Copywriter Club Podcast, Jamie Jensen makes her second appearance on the show. Jamie is a copywriter, screenwriter, creative coach and some-day showrunner. Jamie’s many lives have led her to her absolute passion of screenwriting and helping other multi-passionate creatives discover how to balance it all. Here’s how the conversation went: What’s the difference between hitting a wall and burnout? Walking away from something that’s going well? How to create a step by step process for what comes next. Why you need to give yourself permission to be messy. The balance between business person and artist. What goes into the screenwriting process? The importance of allowing yourself to be bad at your craft. The shift in the screenwriting industry – what have been the effects of streaming? What goes into Jamie’s writing process? Why you should treat your projects like relationships – projects as people? What are work retreats all about? What’s a pilot vs a screenplay? How to get into screenwriting. How to get a lot done in a short amount of time. What is it like to work with an editor? How does it help improve the writing process? Dabbling into new projects and passions… How do we balance it all.Read the transcript below or hit that play button. The people and stuff we mentioned on the show: Join the Accelerator  Join the Flip the Switch Workshop The Copywriter Think Tank Kira’s website Rob’s website Jamie's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 62   Full Transcript: Rob Marsh:  This is the 306th episode of The Copywriter Club Podcast. And if you've been here since the beginning, you've certainly noticed some themes that tend to recur as we've interviewed nearly 300 copywriters. Obviously, we like to ask about things like prospecting and sales calls teams, and all the things that copywriters do in their business so that you can borrow or steal an idea or two to use in your own businesses. So it's a little surprising when we stumble across a topic that we've never addressed before. And today's guest on the podcast is copywriter, screenwriter, creative coach, and someday showrunner, Jamie Jensen. When we invited Jamie to the show, we thought we'd be talking more about the changes that she's made in her business since we interviewed her a few years ago, but we discovered something that we've really never talked about before on the show. And so while today's episode does address Jamie's business and how it's evolved, it's also a primer on writing for TV and cinema. Kira Hug:  But before we get to Jamie's interview, we just want to share a final announcement that today is the last day to join the Copywriter Accelerator Program before we shut the doors and kick off this program this September. So if you have any interest in building your business, so you have consistent income processes that help you feel really confident about what you're doing. So it's easier to sell what you're doing. This is a great program. A lot of the conversation today with Jamie is about creative pursuits in writing. And I think most of us have some creative ideas that we're inspired to work on, but it's tricky to do that if we don't have a business that's running and providing consistent revenue. So we're not stressing over paying our bills and stressing about where our business is going to go. And so the Accelerator Program is actually a really nice fit for people who just need a workable business. That feels really good to them and is something they could depend on so that they can pursue those projects, whether it's writing or something else and shape their life around, or I guess, shape the business around their life rather than vice versa. So today's the last day we hope we can work with you. If you have any interests,

Our guest for the 305th episode of The Copywriter Club Podcast is sustainable and cruelty-free copywriter, Topaz Hooper. Topaz focuses on working with eco-friendly brands whose values align with her own. The slow fashion, environmentally conscious niche is growing rapidly, and Topaz spills all the details for those who are keen to join in on the movement to help the planet. Here’s how the conversation goes: How Topaz became a vegetarian and transitioned to veganism. Her beginning in the vegan coaching industry and how it was the catalyst for her copywriting career. What are the benefits of going vegan? Is Rob going to give it a go? How she tuned into her audience's needs and wants, so she could speak directly to them and shape their transformation. What mistakes copywriters are making in their sales copy – and how to fix it. How can you get paid to make mistakes? How she quickly became known as the cruelty free copywriter in 2022 and scaled her income to $10k months. Her method for working less hours, earning more, and achieving what she’s only heard about on podcasts. What mistakes do copywriters need to avoid to scale their businesses? The simplest way to go about getting testimonials – and something to absolutely avoid. Is there room for copywriters to enter the cruelty free industry? (you’re not going to believe how much it’s worth). How to find clients in the sustainable and cruelty-free industry. What is she doing differently as a strategist and how it helped her land a huge tech client. How The Copywriter Accelerator helped grow and scale her business. The people and stuff we mentioned on the show: Join the Accelerator  Join the Flip the Switch Workshop The Copywriter Think Tank Kira’s website Rob’s website Topaz's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 253   Full Transcript: Kira Hug:  Could this be the TCC episode that turns Rob Marsh into a vegan? Possibly, or maybe this conversation simply highlights a gigantic opportunity for our community of copywriters and content writers and marketing strategists. We're talking about a fast-growing industry that is estimated to be worth $7 billion and growing. We're talking about the plant-based food space and cruelty-free products.   And today, we're talking with content strategist, cruelty-free copywriter, and our guest on The Copywriter Club podcast today, Topaz Hooper. Topaz chose her niche based on her morals and values. And she's built a six-figure business out of it. She's also managed to snag a huge client that we don't actually mention in this episode. We never actually name the client. But if you do a quick Google or a quick LinkedIn search of Topaz, you'll quickly figure out the client that we're talking about in this conversation. You won't want to miss everything Topaz is about to share with us. But first, I have a special guest as my co-host today. So I am so lucky to be here with my co-host, Mike Garner. Mike is an Accelerator alumni member, and a current member of the Think Tank Mastermind. Mike is finishing, about to finish a book, his first book, or did you just finish it, Mike? Mike Garner:  I'm just finishing the first draft. I'm editing. Kira Hug:  It's in editing mode. Mike is also an incredible email copywriter, and we just figured that out after working together on an email sequence recently, with so much talent and so much experience to share with us. So I feel grateful that you're here, Mike. Is there anything else you want to share that's really important to know about you before we continue? Mike Garner:  I feel slightly embarrassed at an introduction like that. I've been a copywriter for far too many years than I care to remember. I was a translator before that. And like you said, I fell out of the Accelerator into the think tank because I wan...

On the 304th episode of The Copywriter Club Podcast, Rick Mulready jumps back on the show to talk about the changes and pivots he’s made over the last few years. Rick is a 7-figure business coach, online ads expert, and podcast host who has shifted to providing just one offer to his audience. This episode will walk through how he’s able to sustain his business with one offer while working just 25 hours a week. Here’s how the episode goes: Why he decided to pivot from FB ads to online business coaching. How he combined two offers into one signature offer for his business. What struggles he had along the way and how he overcame them (hint: mindset). Lost in identity and finding the direction you want your business to go. How to create profitable and optimized offers for your business – what’s needed to make them successful? How to effectively listen to the needs of your audience and finding out what they need and want. What does growth and success really look like? Are you subconsciously sabotaging your business and revenue? The effects of burnout and how to redefine how you approach your business vision. Getting stuck in the dark and coping with anxiety and depression. What does it take to work 25 hours a week? Building a sustainable team that aligns with your values and personality. What is the most valuable aspect of a business? How to scale a business with just one high-ticket offer? Do you need to launch forever? Niche vs broad – where should you start? Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist Join the Flip the Switch Workshop The Copywriter Think Tank Kira’s website Rob’s website Rick's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 88  Full Transcript: Rob Marsh:  You ever get tired of what you're doing? Maybe you've been working in a particular niche so long that it's not just easy, but almost boring, or maybe you've been working with a particular client and it has become so familiar that every time you sit down to write for them, you're seated solidly in the middle of your comfort zone and you're not really growing. Maybe you're feeling stuck. Our guest on The Copywriter Club podcast today is business coach and online ads expert, Rick Mulready. Rick has made a massive shift in his business since we last spoke to him and we wanted to find out why. And as we talked with Rick, we also got his advice on creating offers, mindset and how someone's starting out today could create a business a lot like Rick's. I think you're going to like this one. Kira Hug:  But before we jump into Rick's interview, we want to share a little bit about The Copywriter Accelerator program, which we are really excited to kick off this fall. So, Rob, I'm curious what you like the most about this program. Rob Marsh:  So I like a lot of things, especially the community. And that's one thing that we hear over and over, is people talk about the two or three copywriters that they connect with, that they stay connected with for years afterwards. But two things that we've done recently, we reconfigured all of the content, rewrote everything the last time we ran the Accelerator and this time we are adding the training program, the workshop series that we just did, the P-7 training. I know that's kind of a secret. It's going to be a bonus as part of it, but if you're a podcast listener, maybe we just let that out of the bag. There is so, so much good stuff here to help somebody build a business. If you're struggling at all, if you're trying to figure out a new niche, if you're trying to just figure out how to make this all work, this is a killer program to help you do it. Kira Hug:  Yes. And this is a program that we refer back to all the time.

Joel Bergeron is our guest on the 303rd episode of The Copywriter Club Podcast. Joel is a copywriter who specializes in blockchain technology and web3. His interview dives into the world of blockchain and how copywriters can learn more about this new technology and even pivot their careers into blockchain writing. Here’s how the interview goes: His transition from being a military policeman to international disaster services in Asia. Why he decided shift into marketing and how he found copywriting. How he infuses his past lives into his copywriting career. What the heck is blockchain? What’s the difference between blockchain and web 3.0? How to know when to pause and slow down vs. push and go harder? The thing that helps Joel take a step back and remember his why. Building a lifestyle business and realizing when you need to pivot and make changes. The benefits of blockchain – more than just money? What it means to be 100% in control of your money. The downsides of blockchain and decentralization. How blockchain can apply to copywriters. Breaking into the blockchain niche as a copywriter – what’s involved? Finding a niche that aligns with your values and finding the right business to work with. How to find out more information about blockchain. The philosophy behind blockchain technology and how it has the potential to change world. Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Joel's Website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM   Full Transcript: Rob Marsh:  Today's episode of The Copywriter Club Podcast is a little different than usual in that our guest is Joel Bergeron, who is not only a copywriter but an expert in web 3.0 and blockchain technology, something that we have to admit we didn't know much about before our interview. And maybe we still don't know that much about it after the interview. We've spent a lot of time asking Joel about blockchain and the opportunities that are there for copywriters in this emerging industry. But how does a copywriter become an expert in blockchain? Joel's path is a bit serendipitous, going from the military to international development and disaster Services, ultimately ending up where he is today, but we'll let him tell you how he got there. Kira Hug:  Before we jump into the interview with Joel, we've got an announcement. We have something coming up for you soon. On August 23rd, we're hosting two different master classes, free master classes, and we are really excited to hopefully see you there. Rob, can you just kind of tease the subject matter that we're going to be diving into? Rob Marsh:  We call it Flip Switch, and it really is about finding leverage in your business. Anybody who's taken a physics class in high school or whatever, you know there's this idea that a lever can help you move really big weights. Well, we apply that to a few things in your business. And there are certain levers that you can use to make progress a lot faster. Of course, as a copywriter, you can try to figure out all of this stuff on your own. You can go through the process trying to figure out who your clients are, what kinds of things they need to buy or will buy, or how to price yourself so that they'll say yes. You can figure that out on your own, or we can show you how to use these levers to do that in your business too. So check out the master classes coming up. I think it's pretty good training. Kira Hug:  Yeah, it's great. So it's August 23rd. If you have any interest, you can jump into the link in our show notes and check out all the information and reserve your spot. So we hope to see you there. Rob Marsh:  All right, let's get to our interview with Joel.

Raven Douglas is our guest for the 302nd episode of The Copywriter Club Podcast. Raven is a Conversion Copywriter who focuses on the user experience for her clients’ businesses. In this episode, we walk through Raven’s beginning stages as a copywriter and the moves she made to go from $55 dollar projects to $37k. Here’s how the conversation goes: How Raven became the go-to writer for her peers and how it paved the way for her copywriting career. Her cold pitch method and why she took on free work. Educating business owners on copy and how it helps their business. First website prices… You gotta start somewhere. Getting a feel for different niches and playing around with different writing styles. How a 28 hour bus ride to TCCIRL in NYC was the pivotal moment that turned Raven’s dream into a reality. The sales script Raven uses to quote prices and close sales calls. How Raven negotiated a $37 project without diminishing her value. The guarantee Raven used in the beginning of her career and how it helped her close more clients and boost her confidence. The intake and vetting process Raven uses to find out the nitty gritty details of client results. Ethical selling – How Raven declines projects and shifts gears into consultation calls. How to set a consultation call and how to set expectations. Money mindset and pitching high-ticket services. Humanizing CEOs – Why we need to reframe our perception of CEOs. Living the digital nomad life – How’s it possible as a copywriter? Tune into the episode or read the transcript below. The people and stuff we mentioned on the show: How to Find Clients Workshop The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Raven's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  From time to time, on this podcast, we've interviewed copywriters who seem to have a golden touch. They connect with the right clients, they start out charging more than what beginners charge, their niche, their brand, their work, it all just seems to work out. And then there are copywriters who work really hard to make things come together. They take chances that may not pay off, they struggle with low-paying projects, knowing that it's just the first step on a long journey. Today's guest on The Copywriter Club Podcast has more in common with that second group of copywriters than she does with the first. Copywriter brand strategist and direct response expert Raven Douglas has put in the hours, made the sacrifices and grown a business that might make a lot of other copywriters drool in envy. We first met her five years ago in Manhattan. So, this excellent interview has been a long time in coming and we think you're not going to want to miss it. Kira Hug:  But before we get to our interview with Raven, we have an ask for you if you listen to the show regularly, or actually, if this is your first time listening and you enjoy this episode, we would love for you to leave a review for the show. If you do review the show, we will share your review in an upcoming episode. Rob Marsh:  Yeah. We like to share those reviews at the end of the show. Maybe you've stuck around long enough to hear a couple of them, but we'd love hearing what you think about the podcast and what our guests share. So, if you would just hop over to Apple Podcasts and click four or five stars, whatever you feel like it deserves, and then just leave a couple of words, your thoughts about your experience with the podcast, we would really appreciate it. Kira Hug:  Yeah. I like how you did not give them the option of giving us a three-star or below. Rob Marsh:  Yeah. Well, I mean, if they want to give us a one or two-star review, we could read those, too, but- Kira Hug:  No, I don't want to read those. Rob Marsh:  Yeah.

Tiffany A. Ingle is our guest on the 301st episode of The Copywriter Club Podcast. Tiffany is a conversion copywriter and brand strategist who finds much of her creativity from the world of fantasy. In this episode, she walks through how copywriters can tap into their most creative energy and create strong, authentic-to-them brands. Here’s how the conversation goes: What is a brand and why do you need one? How Tiffany helps people with their big picture strategy. Tiffany’s process for networking and connecting with others as an introvert. How this one thing is inevitable through building relationships. A natural approach to get to know new people and actually maintain the relationship. Why fantasy can help you become a better business owner and copywriter – And how it will help you become more resilient. How to apply the CRAVE framework to your business and create a strong brand. The process of packaging deliverables as a brand strategist – What goes into it? How to sell something that doesn’t have a direct ROI but an opportunity cost. The importance of anchoring your brand story to your business. What mistakes are copywriters making when trying to create a brand? How to tap into fantasy (+ book examples). Therapy and boundaries and how they’re helpful in business. How to build your toolbox for mental health and negative events. Why you shouldn’t tie your goals to these factors. Running a business, home-schooling kids, and balancing life – How does Tiffany do it all? Tune in to the episode to find out. The people and stuff we mentioned on the show: How to Find Clients Workshop The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Tiffany's Linktree The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  After working as a copywriter for a few years, a lot of copywriters find that the title copywriter doesn't really fit all of the work that they do. Yes, they use words to help their clients communicate the right messages, but often they do a lot more than that. The strategic problems that they solve are bigger than headlines, body copy, and calls to action. They may help with content strategy. They may help with offer creation or with brand strategy. That's what Tiffany Ingle, our guest for today's episode of The Copywriter Club Podcast, does for her clients. In this interview, we asked about her process for discovering and telling better brand stories and what she shared will be useful for anyone who helps clients write and tell their own brand stories. Kira Hug:  But before we get to our interview with Tiffany, you may have seen an email or maybe a couple of emails from us about our new intensive designed to help you find clients consistently. Rob, I just want to share why we created this new intensive. We could have created many different new products, but why did you feel like this one was important? Rob Marsh:  Well, we actually surveyed our email list and we had about 150 people just respond really quickly with the thing that they would like to see us do, the number one question that they're struggling with, and more than half of the people who responded said they wanted help finding clients, help with leads and the process of going through how do they even pitch or land those clients. We've spent a lot of time putting together basically a workshop series that addresses that need and will give everybody who joins the tools, the training, and a system for habits that will make it a lot easier to implement this on a daily or a weekly basis in your business. Kira Hug:  Yeah, it's great if you know that you need a system that can help you find and then book clients consistently and you're struggling with this maybe because you just don't find the time to do it,

*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler The Nonfiction Author Association The Copywriter Club Facebook Group The Copywriter Underground   Transcript: Rob Marsh: Before I introduce today’s guest and episode, this is the official 400th episode of The Copywriter Club Podcast. I’m not sure Kira and I ever envisioned this podcast going this long. In fact, other than wanting to have deep discussions that asked hard questions of expert copywriters, I’m not sure what we expected.  So many people have told us they are copywriters today because they were inspired by this podcast. Or by the stories our guests have shared. Or because they jumped into one of our programs designed to help them grow. So I just want to take this opportunity to thank you for making this podcast the world’s most popular copywriting podcast. And now on to today’s show… We’ve talked about writing a book on this podcast several times. But it’s one thing to want to write a book, and another thing to have the tools and plan to make it happen. So when I got a copy of The Non-fiction Book Marketing and Launch Plan, I thought we should probably interview the author on the podcast and dive into what it takes to write and launch a book. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And for today’s episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I talked with former copywriter and current CEO of the non-profit author’s association, Stephanie Chandler. Stephanie founded the Non-fiction author’s association, so she was the perfect person to talk to about this subject as well as when you should take a leap of faith you might not be ready for and what gets taken when thieves rob a bookstore.  But before we jump in with Stephanie…  There’s a question that clients ask before they decide whether something you write is worth paying a lot or a little for. That question is “Can I do this?” Most clients can write a blog post. Or an email. It might not be as good as the one you would write, but they could do a passable job. Those projects don’t feel all that valuable because clients can visualize themselves creating them. They’re not hard. Fewer clients think they can strategize and build an acquisition funnel. Or a sales page. Or a book. So these projects are more valuable to clients (which means you can charge more to do them). And almost no clients have the skills to manage sophisticated email marketing tools like Klavio, ActiveCampaign, or even ConvertKit. And if they do, they’re often too busy to do this work themselves. These skills are among the most valuable of all. So how do you add a skill like managing email marketing tools to your copywriting services? This week in The Copywriter Underground, we’ll show you. We’ve invited guest expert and email strategist Matt Brown to share exactly how to make sure your client’s emails get into their customer’s inboxes. And how to use this skill to set yourself apart from all the other “I-just-write-copy” copywriters out there. It’s a master class for all members of The Copywriter Underground and you can join us if you visit thecopywriterclub.com/tcu today. But do it today, because if you’re listening to this a few days after the podcast comes out, it will be too late. Having these skills, makes getting hired by high-paying clients easier. But you have to opt in to get the training. And with that, let’s go to our interview with Stephanie.

300 podcast episodes later and Rob and Kira STILL have things to talk about… That’s copywriters for you. On this episode of The Copywriter Club Podcast, Kira and Rob sit down and answer questions from their listeners and reflect over the last 300 episodes while looking forward to the future of TCC. Here’s how the episode goes: The act of mentally preparing for big changes – and getting back to your old self AFTER big changes. Running a business as a parent of young children and going through the motions. Is The Copywriting Club a thing? Rediscovering passions and adding more fun What does the future of TCC look like? The worst business advice Kira and Rob have received in growing their business. If they were to start it all over – What would they do differently? Mistakes Rob and Kira have made along the way and how they’ve learned from them. Rob and Kira’s go-to podcasts – Do they have favorites? What was the tipping point for the podcast? The current books on Rob and Kira’s bookshelves. A new offer all about they key to finding clients. Listen to the podcast or check out the transcription below. The people and stuff we mentioned on the show: How to Find Clients Workshop Waitlist  The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Okay. So this is episode 300 of The Copywriter Club Podcast. And usually, we would start out with maybe some interesting teases about what our guest is going to share, but today it's just you and me Kira, and rather than tease the amazing content of this episode. And I'm saying that slightly facetiously, I mean, maybe it will be amazing. We haven't recorded it yet, but we're just going to jump right into the podcast and into episode 300, this is a celebration for us. Kira Hug:  Yeah. It's a big celebration. I don't think it's fully hit me that 300 episodes is incredible. So we should really celebrate somehow. We're not great at celebrating. Rob Marsh:  No, this is definitely a weakness. And I would love to send every listener a 300 pin, or something like that. Kira Hug:  That'll be fun. Rob Marsh:  But if you've been here since the very beginning, we actually would love to have a comment or hear from you, just your thoughts on the show, how it's changed over time, the impact that it's had in your business, just, maybe we start that conversation in the Facebook group and just let people respond. It's gratifying to hear that people find something amusing from it or helpful from it. And maybe you also have some criticism or something, send that directly to me, not to Kira necessarily, but yeah, we, this is a big deal and most people don't get to a hundred podcast episodes. And so hitting 300 feels like a pretty big win for us and for the people who've been on our show. Kira Hug:  Yeah. And I think that it feels like it's also been a while since you and I chatted on the show. Right? It feels like it's been forever. Rob Marsh:  Well, I mean, we've been trying to, we try to do it every 10 episodes or so, but I feel like we might have missed it last week. Kira Hug:  We missed one. Yes. So, I mean, let's just do a quick check-in because you and I haven't chatted on the podcast recently. I'm just curious, Rob, how is your summer going so far? It's mid-July, how are things for you? Rob Marsh:  Yeah. Summer actually has been enjoyable. We had a friend come over from England, so we've done some traveling, a lot of like, driving through the national parks here in Utah, which are amazing. It's surprisingly green in some of the desert areas, which is interesting because we're supposed to be in the middle of a drought, but yeah, it's been a really nice summer as far as personal stuff going on and having an opportunity to travel,

Belinda Ellsworth is our guest on the 299th episode of The Copywriter Club Podcast. Belinda is a drummer turned direct sales expert who opens the conversation about mastering your craft. She is the author of a #1 international best seller, “Direct Selling for Dummies,” and successfully grew her podcast which is part of the iHeartRadio platform. Take a peek inside Belinda’s genius: Belinda’s journey from rock band to a side-hustle in direct sales. Becoming a sales and motivational speaker and transitioning into a consultant helping companies scale from $1-$20 million. Why Belinda decided to go all-in on a podcast – and her invitation to iHeartRadio. How being a drummer set her up for success in every other area of her career. The secret behind Belinda’s success in podcast growth and becoming a skilled interviewer. How mastering your craft will accelerate your growth, career, and lifestyle. The importance of vetting guests before letting them jump on the show. How to analyze data and make improvements when you want to grow anything. Sales conversations – What’s the deal with those? The 4 strategies Belinda offers to become a better salesperson (even if you're a beginner). What does it take to start consulting? How are you supposed to package your expertise? How can you become an expert at anything? Why you need to restructure your onboarding process and how it will take you to the next level. The real deal on client and customer retention. How to get more done through the 4 pillars of success. Structuring your power hour – How Belinda moves the needle in her business. Are you letting the day run you? The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Belinda's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81 Episode 137   Full Transcript: Rob Marsh:  Today's episode of The Copywriter Club Podcast is a little different from normal for a couple of reasons. First, our guest, Belinda Ellsworth, isn't a copywriter, she's a podcaster, a business consultant, and a productivity expert. And what she shares about getting started in business, having confidence, sales, and even thinking about the right metrics is going to give you a lot to think about. The second reason this podcast is a little different is that I am here alone today. Kira's on vacation. And usually when that happens, we ask a guest to join us, to talk about what we're learning from the episode. But, well, I took some time off earlier this week as well. So we just didn't have enough time to schedule a guest. I hope you don't miss the back and forth that we normally have, as I share some of the stuff that stands out to me most from this episode. And without Kira here, I'll also tell you that this episode is sponsored by The Copywriter Accelerator. That's our program that's designed to give you the blueprint, the structure, the coaching, the direction, and the community that you need to accelerate your business growth in about four months so that you can go from overwhelmed freelancer to fully booked business owner. We're going to be opening up The Copywriter Accelerator for new members next month. And if you'd like to get on the waitlist to make sure that you're the first person to hear the details, especially about the early bird pricing rate and information about the program. When it opens up in August, you'll want to go to thecopywriteraccelerator.com and join the waitlist. And we'll also link to that in the show notes in case you're not able to write that down. Okay. So let's jump into our interview with Belinda and learn how she became an expert in sales. Belinda Ellsworth:  Well, it goes way back to gosh, nearly 40 years ago, I just started doing in a direct sales business,

On the 298th episode of The Copywriter Club Podcast, Avi Webb joins the show. Avi is a copywriter who specializes in naming businesses and offers (not an easy task). Is there a method to the madness? Avi spills his secrets to his research and creativity processes, and how you can tap into the naming market. Check out the goods: Avi’s transition from creative writing to persuasive writing. Why is there a lack of emphasis on copy? Are there any advantages to design vs copy first? How design and copy are two separate languages and how to navigate both. The better way to work with designers, so each vision can come to life. What kind of communication needs to happen between designers and copywriters? How Avi became the name guy. Do you have to love everything about copy? How to find your unique, comfy, copywriting chair. Is there a method to charging for taglines and names and how are you supposed to communicate the value? Avi’s naming process – What happens before the verdict is decided? What mistakes do people make in the naming process? When should you use your name vs a business name? How to stay creative and continue to tap into your creativity. The key to developing your own unique perspective. Avi’s lead generation process for his signature naming offer. Tune into the episode to learn how you can improve your own naming process. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Avi's website How Much Money Can an Author Expect to Make on Their Book? Blog The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 1 Episode 154 Don't Call It That by Eli Altman   Full Transcript: Rob Marsh:  Have you ever been hired to name a product, or a service, or a business. Naming is one of the most fun kinds of projects that you can work on and also one of the most difficult, because so much depends on getting things right. Does the name you come up with describe the product or what it does? Is it desirable? Is it easy to say, or spell, or remember? Is the URL available? Is the trademark available? Is it too close to a name or a term that your competitor uses? Naming is hard. So we invited copywriter Avi Webb to join us for this episode of The Copywriter Club Podcast to talk about his process for naming and what we need to think about if we're going to make naming a part of our business services. Kira Hug:  This episode of the podcast is sponsored by The Copywriter Accelerator. That is our program designed to give you the blueprint, structure, coaching, direction, and community you need to accelerate your business growth in four months. So you can go from feeling like an overwhelmed freelancer to a fully booked business owner. We're actually opening this program, The Copywriter Accelerator, for new members next month. And if you have any interest at all, just jump on the waitlist to be the first to hear all the information about the program when we open it up in August. So to do that, just go to the show notes and check out the link for the wait list. Rob Marsh:  Or you can go to thecopywriteraccelerator.com. Now let's jump into our interview with Avi and find out how he became a copywriter. Avi Webb:  How I ended up as a copywriter is, I don't know, that interesting. About when I left school a friend of mine was involved with a children's museum that was just rising in Brooklyn.  Kira maybe you know the area on Eastern Parkway, the Jewish Children's Museum in Crown Heights? And they were just opening then and looking for a creative team. He knew me from camp. I had been involved in writing plays and songs and sort of the creative writing kind of guy, and pulled me in to see if I could be helpful. "So, what do you do?" I said, "Writing." I don't know why exactly that time,

Our guest for the 297th episode of The Copywriter Club Podcast is Mary Adkins. Mary is an author and writing coach who helps her clients start and publish a book. She walks through her process to writing her first book and how she’s gone on to publish three. This episode is the journey of getting permission to pursue the passion project that so often gets left on the backburner and to fully embrace where your creativity takes you. And it goes like… Mary’s journey from law to fiction author in the span of a few years. The affirmations Mary kept top of mind when there was too much rejection to count. Feedback – What’s the right way to get feedback without crushing your vision? What is your first draft meant to be? The reality of how we give feedback and why it’s all wrong. How to find the topic you are meant to write about and how to open it with curiosity. Building the skill of perseverance when you feel like your story belongs in the gutter. How to create something new to your project when things get a bit dull and how it can translate to the copywriting world. Where the best place to learn how to write, edit, and pitch a novel. How much money can you really make in the book writing world? Is there room to negotiate? What’s it like to work with a literary agent? Do enneagram types affect the book writing process? The struggles that may get in your way and how to avoid them. How to properly set writing goals based on your enneagram type. The reminders you need to keep in mind during the process of writing and publishing your book. Tune into the episode or read all about it in the transcription below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Mary's website How Much Money Can an Author Expect to Make on Their Book? Blog The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM     Full Transcript: Rob Marsh:  Do you want to write a book? We've interviewed a couple of book specialists on the podcast over the past couple of years, but in those interviews, we've focused on non-fiction books that you could use to grow your business. But a lot of copywriters want to write something a little more creative, something like a short story or a screenplay, or a novel. Today's guest for the Copywriter Club podcast is best-selling novelist Mary Adkins, who has published three novels and, in addition to writing, helps others figure out how to write and publish their own work. This is a pretty fun discussion that got us thinking about writing something that could be turned into a movie instead of a workshop. If you listen between the lines, there are a lot of good ideas and some good advice that applies to copywriting too. Kira Hug:  But first, this episode of the podcast is sponsored by the Copywriter Accelerator. This is our program designed to give you everything you need to start your copywriting business, to pivot your copywriting business if you're changing it up, or to grow your copywriting business if you feel like you've hit a plateau. We have blueprints, we have structure so you know what to do, or we provide coaching and an incredible community so that you can work through and build your business with your peers and you don't have to do it alone. We're kicking it off in August and you can jump on the waitlist if you want to learn more about that program. Just click on the link in our show notes, and you'll hear more information about it soon. Let's get into our interview with Mary. Mary Adkins:  I always loved creative writing since I was in 7th grade actually is when my English teacher turned me on to creative writing. I loved it and I always wanted to be a writer, but at some point along the way, I don't know, I think I lost some confidence and felt like I needed to do something more practical and...

On the 296th episode of The Copywriter Club Podcast, Grace Fortune joins the show. Grace a copywriter and course strategist for copywriters who are looking to launch a digital product. She uses the C.O.U.R.S.E framework to guide her clients through the launch process, and in this episode she gives our audience an inside look at how it works. Here’s how the episode breaks down: Grace’s transition from virtual assistant to copywriter to course strategist. How she overcame her fear of calling herself a copywriter. How she used her virtual assistant experience to carry over into the launch and marketing world. Why she decided to start controlling the narrative and how it’s helped her grow her referral network. Grace’s ‘why’ for helping copywriters create offers. The C.O.U.R.S.E framework and how you can use it for your own offers. When should we launch a course or digital product? Is it ever too soon to launch a product? The importance of collecting the right data and knowing your target audience. The mistakes copywriters are making when it comes to creating and launching a digital product. Why we shouldn’t let tech get in the way of launching and overcoming the perfectionistic tech mindset. What Disney does well and how we can implement it into our business. How to keep up with client relationships and keep people coming back. How to create a better client experience – Is it as difficult as we think? The secret to better client communication and avoiding scope creep and sticking with boundaries. How to overcome burnout as a copywriter. The process of growing a microteam and communicating with your contractors. Check out the episode by hitting the play button or read the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Kira’s website Rob’s website Grace's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 255 Episode 271   Full Transcript: Kira Hug:  A lot of copywriters help their clients sell courses. Some copywriters have created their own courses and still, others help their clients create courses to sell to their customers. If you do any of those activities in your business or want to do them in the future, you'll want to stick around for this episode. Our guest today is Copywriter Grace Fortune. Grace is a copywriter accelerator graduate, a Think Tank member, and an expert in course creation. In today's episode, she walks us through her process for creating a course and shares a ton of ideas you can use to build your own copywriting business. Rob Marsh:  There's some good stuff in this one, but first this episode is brought to you by the Copywriter Accelerator. That is our program that's designed to give you the blueprint, the structure, coaching, and some challenges and community that will help you put together the pieces of your business and really create something that will continue to grow in the future. If you've done programs like Copy School or RMBC, you've done copywriting training and you know what you are doing as a copywriter, but you need help building the business side of your business. This is the program for you. It will help you go from overwhelmed freelancer to a fully-booked business owner. And we're going to be launching it again, this coming August. If you want to be told about that program when we launch, make sure you get on the waitlist so that you're first to hear about the details. We'll link to the wait list in the show notes. Kira Hug:  Let's jump into our interview with Grace. Grace Fortune:  The way that I got started was actually a few years ago. I started out as a virtual assistant working for a friend of mine who owned her own virtual assistant business. So I went on as her executive assistant, and then I basically learned so much from her.

Ed Gandia joins The Copywriter Club Podcast for its 295th episode. Ed is a business building coach and strategist for business writers and copywriters. He helps his client by teaching them to build habits, strategies, and techniques that help them earn more in less time. In this episode, he debunks the “sales” status quo and gives valuable insight on how copywriters can become better salespeople. Here’s how the conversation went down: Ed’s background in software sales and how it was the catalyst for his copywriting career. How Ed went from 6-figures in software sales to a 6-figure copywriting business in 27 months. The play-by-play on how Ed acquired clients with no formal copywriting training. Why he niched down and how that helped him nail his messaging. The 4 questions to decide which niche is right for you. How to tap into your current network when it feels “awkward.” What if you’re a copywriter with no sales experience… How do you close leads? The reality of sales that will change your selling game. How to lead a discovery call from start to finish with the 30/70 rule. The 5 phases you need to start implementing in your discovery calls. Should you have an expiration date on a proposal? The biggest mistakes copywriters are making when approaching potential clients. Intentions vs habits – What’s the real difference? Using the James Clear approach to habit building, so you can optimize your time. How to add CEO time into your business and how Ed puts it into action in his business. The Freedom Triad – How it will help you make more in less time. Why Ed became a coach and his most common struggles running a high level business. If you want to improve your sales skills, this is the episode you want to listen to. Hit play or check out the transcript below. The people and stuff we mentioned on the show: The Accelerator Waitlist The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Ed's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 81 Episode 204 Episode 283 Full Transcript: Rob Marsh:  Today there are a bunch of podcasts about copyrighting, but when we started this show more than five years ago, that was not the case. Can you believe it's been five years by the way Kira? Seems like a long time. Kira Hug:  It seems like 25 years. Rob Marsh:  Yeah. At least. At least. Time flies when you're having fun. Back then, there were only a couple of people who recorded podcasts specifically to help copywriters get better at this thing that we all do and one of those people was copywriter and coach, Ed Gandia. Ed's been sharing what he's learned from being a copywriter for longer than we have. And like us, he's nearing almost 300 episodes of his show. Sometimes interviewing other successful writers and other times teaching important business skills. And today we thought we would invite him onto The Copywriter Club Podcast to talk about his business, how he got started as a copywriter, and what he does as a coach, and also to share his best advice for copywriters ready to build bigger, better businesses. Stick around because we think you're going to want to hear what he had to say. Kira Hug:  But first, this episode of the podcast is not sponsored by The Think Tank. Rob Marsh:  What? Kira Hug:  It's actually sponsored by the Copywriter Accelerator. A program designed to give you the blueprint, structure, coaching, challenges, and community you need to accelerate your business growth in four months so you can go from feeling like an overwhelmed freelancer to a fully booked business owner. If you have any interest in this program, you can jump on the waitlist to be the first to hear details about the program when it opens in August. We'll link to the wait list page in the show notes. Rob Marsh:  Yeah,

On the 294th episode of The Copywriter Club Podcast, Nicole Morton joins the show to talk about her experience in product development and how it’s helped her build her copywriting career. From creating products to qualifying them in the current market to writing copy for them, Nicole laid out the whole process. Here’s how the conversation went: How Dollies helped Nicole get her start in the product development industry. From idea to store shelf – How to qualify a product to get into the market. How product development can translate to building a copywriting business. The current trends in the copywriting and marketing industry. How to look for trends in your industry. Creating ideas for a product – How do we actually start coming up with ideas? The practical application for brainstorming names for your products. How to uplevel and refine your current skills as you build new ones. Identifying which of your skills are transferable and how you can leverage your background. Client acquisition – How to create a referral system. How to package “ideas” and “strategy” for clients. When it’s a good idea to go back to working a full-time job – Is it a setback? How to reframe “failure” and turn it into a positive. The benefits of going back into the workforce and how it can help you become a better writer and business owner. How to balance working a full-time job, a business, and personal life. Gamification – Can we add it into our business and personal life? What Disney does well and how we can add it to our businesses. Why we shouldn’t underestimate the skills that comes naturally to us. Tune into the episode by hitting the play button or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Nicole's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 124 Episode 201   Full Transcript: Rob Marsh:  I'm pretty sure it was Eugene Schwartz, who first suggested that copy isn't written, it's assembled. And a lot of copywriters have jumped on that statement, believing that the work that we do really isn't all that creative. It's like playing with an erector set or a LEGO kit. You're just putting together a bunch of preexisting pieces to get the end product that will resonate with your customers. But that's just not true. Yeah, we need to draw on research and connect with the conversation already going on in our customer's heads, but creativity plays a really big part in creating the magic that makes that connection happen. Our guest for today's episode for The Copywriter Club Podcast is Copywriter Think Tank alumni member and master of ideas, Nicole Morton. And what she shares about brainstorming, product development, having better ideas will help any copywriter improve the work they do. Kira Hug:  A quick announcement. This episode is sponsored by The Copywriter Think Tank that- Rob Marsh:  Surprise. Kira Hug:  So surprising. That is our mastermind-slash-coaching program, where you could have access not only to the two of us, but also to our team of coaches so that you have all the support you need as you build your business and create new revenue streams, create new products, create new offers with our mindset coach, our systems and growth coach, me and Rob. We don't really have a name as far as the coaching that we do. But what would you say that the two of us specialize in? Rob Marsh:  Well, I think we are really good at helping people see the potential in their business and coming up with new ideas of how to grow in new ways. So whether it's building your authority and getting yourself in front of different, better ideal clients, or whether it's adding some new product or service to your business. We're just really good at helping people identify the par...

On the 293rd episode of The Copywriter Club Podcast, Marcella Allison comes back on the show. When she first joined the show, she was in the midst of building The Mentoress Collective, and now after 7 years, it’s time for her to pack it up and leave behind a legacy. In this episode, she talks about her decision to move on and the chance you have to get your hands on what she’s built for a steal. Here’s how the conversation breaks down: What was The Mentoress Collective all about? The difficult decision that entrepreneurs are faced with when growing their brands and businesses. What’s changed in the marketing space since the beginning of The Mentoress Collective? Step by step tips to find a mentor – The do’s and don’ts. Is it possible to have too many mentors? The real difference between a copy chief and a business mentor – Which do YOU need? How the most successful copywriters use these two things to create high-converting copy, and how you can use them too. The attitude you need to take on when editing your copy. The three types of entrepreneurs – Which one are you? How are we supposed to balance learning, success, failure, and accomplishment all at the same time? Are you ready for an agency? The difficulties that come with being a solopreneur and entrepreneur – Are they the same? How to embody someone that would demand the rates you want to ask for. Practical advice on supporting yourself during an extreme transition or pivot in your business and life. Why it’s important to allow a time period of business grief and choosing possibility. How you can change the vehicle in which you give rather than give up what you love. Be sure to tune into this episode all about change and rediscovering passions. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Marcella - Bundle 1 Copy breakdowns Marcella's Legacy of Success - Bundle 2  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 48 with Marcella    Full Transcript: Rob Marsh:  We talk about success a lot on the podcast. We've interviewed lots of copywriters who have built thriving, six-figure businesses. We've even talked to a few people who have made more than seven and eight figures in their business. They've shared the habits and processes, and even the luck that they've had along the way, but we don't talk a lot about failure or quitting. So today's podcast is a little different. Our guest for this episode is our friend A-list copywriter, Marcella Allison. In addition to writing dozens of successful promotions in the financial industry over the past few years, Marcella has spent much of the last seven years building a community to help mentor and support women in marketing. Originally, it was called Titanides, and now it's called the Mentoress Collective, but recently Marcella made the decision to close the doors on that venture, and this episode focuses on that decision. We also talked about mentoring, pay gaps, and what comes next. There's a lot to learn from Marcella's story and her decision, and we hope that you'll stay to the end when Marcella makes an offer that we think is almost too good to be true. Kira Hug:  But it is true. It's too good to be true, but it is true. And this is actually the last day before the price increases for the Think Tank, our mastermind. If you listen to the podcast, you've heard us talk a lot about the mastermind over the last few months. If you have any interest in it, today would be the best day to reach out to our team and find out if it's a good fit for your business so that you can jump in there before our retreat, before our virtual retreat on June 9th and 10th, and before the price increases. You can find out more at the copywriterthinktank.com Rob Marsh:  And just a note about this episode,

Jocelyn Brady is our guest for the 292nd episode of The Copywriter Club Podcast. Jocelyn is a brain and story coach who helps her clients create more out of their lives. She is a former copywriter whose fascination with neuroscience led her down a new path. Here’s how the conversation goes: Pig brains – How the heck did they encourage Jocelyn to go down a path of neuroscience? How tragic events can change the direction of our lives and careers. How Jocelyn built her copywriting business and agency by accident and worked with big time clients like Nokia, SunTrust, and Prudential. How persistence is key to building a successful business and why you should think of your business as an experiment. Making a more interesting ‘about’ page and how to get people curious. Is everyone a natural storyteller? Jocelyn’s S.T.O.R.Y framework and how you can apply it to your own stories. Where do most copywriters mess up when telling stories? The key to driving the sale versus justifying a purchase. What are B.S., and how can we Making big pivots in business – How can we effectively make it happen? When it may be a good idea to pivot your business. The #1 struggle in pivoting. Books and resources Jocelyn recommends to start your own brain journey. How to incorporate more play into our lives, and why it’s so important for our livelihoods. Deathbed you – What does that mean and why is it important to Jocelyn’s messaging? How Jocelyn attracts people into her programs – Going from tangible deliverables to intangible results. Take an introspective look at your brain and check out this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Jocelyn's website Tiny Habits by BJ Fogg Words Can Change Your Brain by Andrew Newberg The Brain That Changes Itself by Norman Doidge Huberman Lab Podcast  Play By Stuart Brown  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM   Full Transcript: Rob Marsh:  It doesn't matter if you write copy or content or whether you work on marketing strategy or sales. Pretty much whatever we do as writers depends on understanding human behavior and the way people think. The more we know, the better we can communicate. And our guest for today's episode of The Copywriter Club podcast is a former copywriter and current brain coach Jocelyn Brady. She stopped by to help us understand how the brain works, what it takes to create curiosity to tell stories, and how you can keep your reader engaged long enough to deliver your message. Everyone who communicates as part of the work that they do will benefit from listening to what Jocelyn has to share in this episode. Kira Hug:  A quick PSA, The Copywriter Think Tank price tag will increase this June. So if you have any interest in joining us inside this mastermind, don't wait; apply today. We are so excited to introduce some of our newest members in the Think Tank to the entire crew this June during our two-day virtual retreat on June 9th and 10th. It's coming up fast, so again, if you've had any interest in the Think Tank, now is the time to apply. Head over to copywriterthinktank.com to learn more. Rob Marsh:  All right. Let's get to our interview with Jocelyn. Jocelyn Brady:  This is a long circuitous journey, I think. But I'll say that the first time I was really that my brain went, "Wow, what brains can do," was... Well, the first time I held a brain was in grade school when we were dissecting a fetal pig, and I really needed to see its brain. That was not part of the assignment. We were just looking at its organs. And I was like, "But that's crazy. We're not seeing the part that powers all the parts." So I was the sole student there with my hacksaw, just determined to see this thing's brain. That stuck with me. And then later,

Lander Sulser is our guest for the 291st episode of The Copywriter Club Podcast. Lander is a marketing strategist and launch copywriter who helps her clients optimize their offer using her signature framework. Whether you’re trying to help your own clients with their offers or you’re creating your own, be sure to tune into the episode. Check out the conversation: Not knowing how the hell you get to your dreams, but you know you have them. The benefits of using mastermind to leverage your skills and business. How you could get the “in” with big names in the industry by knowing one person. The other benefits and value you can provide as a copywriter other than just the writing component. The process of creating the name for your offer. How to create an irresistible offer in 4 simple steps. What has changed in creating offers since the pandemic? How to hone in on your BIG promise, so your message isn’t diluted. The guarantee – How should we approach it? What we shouldn’t be doing when launching our products. How to create exclusivity around your VIP offer. The better way to craft your USP to stand out from the crowd. Creating purpose for every copy element you’re providing for your client. DFY vs DWY copy services – what’s best for YOUR business? Boundaries you should be setting as a consultant or mentor. You aren’t (always) the ideal client… create the separation. The secret to the end of research and learning during copy projects. Being nicer to ourselves – How do we rewrite the stories we’re telling? Implementing systems and processes will do w h a t for your business?! Why white space in your calendar will create a better business. How to build authority as a highly-sensitive person. This is a not-to-miss episode. Be sure to press play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Lander's workshop  The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 205 Episode 266   Full Transcript: Rob Marsh:  You've probably heard the marketing equation 40/40/20. More than one of our guests on past episodes has mentioned it. 40/40/20 represents which parts of promotion are responsible for the sales. 40% comes from your list or your audience, making sure that you're talking to the right people. Another 40% comes from the quality and value of your offer. And the final 20% comes from your copy, the message that you use to sell the offer to the right audience. And if you're talking to the right people with a great offer, you'll almost certainly succeed, even if the copy isn't that great. Conversely, if your offer is bad, even the best copy won't do much to salvage the promotion. All of that is a long way to introduce our guests for this episode of The Copywriter Club Podcast. Copywriter and marketing strategist and Think Tank member Lander Sulser. Lander's specialty is helping her clients dial in an irresistible offer that customers can't say no to. It's a superpower that every copywriter needs to have. So you'll definitely want to stick around for this episode. Kira Hug:  Before diving into the interview with Lander, this sponsor for this week's episode is the copywriter Think Tank. Rob Marsh:  Surprise. Kira Hug:  Shockingly, it's the Copywriter Think Tank. It's a part mastermind and part coaching program, and it's designed to help copywriters dive deeper into their businesses and explore new ideas that maybe they didn't even think were possible. With our two new coaches, Linda Perry and Jonnie Stellar, you'll get personalized focus on systems and mindset. In addition to strategic coaching and support from the two of us. If you're looking to create a new offer or program, scale your income, launch a book, or maybe even a podcast, the Think Tank could be your next step to making i...

When you start writing copy at age 16, you've got to connect with prospects and stand out or you won't be able to compete with more experienced copywriters. And that's exactly what Emilia Tanase, our guest for the 399th episode of The Copywriter Club Podcast did. Rob and Kira asked Emilia about how she launched her business, how she connected with two high-level mentors, and her approach to writing emails. There's a lot of good stuff in this episode. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Get Rich Lucky Bitch by Denise Duffield-Thomas The Copywriter Club Facebook Group The Copywriter Underground Emilia's website   Full Transcript: Rob Marsh: Over the past 7 years of this podcast, we’ve interviewed a really wide variety of people who have made a living out of writing copy and content. They come from all over the world and from all kinds of different backgrounds. But I think today’s guest is different from all of them in at least one way—she started working as a copywriter when she was still in high school. She’s taken a pretty interesting path to copywriting success and her early start is just a small part of her story. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, my co-founder Kira Hug and I interviewed copywriter Emilia Tanase. Emilia has discovered the formula for getting noticed by mentors and figuring out ways to get found by clients without pitching. As you might imagine, starting out in high school meant she’s had to hustle to figure out how to make business work. And there’s a lot to learn from Emilia’s story.   Before we jump into the interview, I want to let you know about an upcoming training happening in The Copywriter Underground that’s absolutely critical for anyone who writes emails—either for their own business or for their clients. Copywriter and email deliverability expert Matt Brown will be sharing his hard won secrets for getting emails into the inbox—rather than the promotions or spam tabs in gmail, yahoo and other bigger email programs. This takes much more than avoiding a few smammy words or reworking your subject lines. And when you know how to do this, clients will hire you to not just write emails, but to manage their web marketing strategy. It could be a game changer for your busienss. But as are most of the masterclasses we curate, this training is exclusively for members of The Copywriter Underground. You can learn more about this upcoming masterclass at thecopywriterclub.com/tcu. And with that, let’s go to our interview with Emilia... Kira Hug: All right, Emilia, let's start with your story. How did you end up as a copywriter? Emilia Tanase: It actually it goes back in time to when I was 16. I started when I was in high school because my mom got really sick and so she was really struggling with keeping up with our bills and holding the household together Unfortunately, at the same time, my dad also lost his job. So she was the sole provider and money was really scarce. And when you're in a small Romanian town, it's pretty hard to find a job right away. So me, a teenager at the time, I was like, hey, how can I make some pocket money, help my parents out, make this a bit easier for all of us, if I can.  I went online and of course I typed in, how to make money in high school. And, you know, there were the typical answers, like, wash cars or walk dogs and whatnot, but these are not really jobs that we do here in Romania. In America, sure, but here not so much. And then I found, be a copywriter or do copywriting work. I was like, what is copywriting? It sounded like, you know, patenting some intellectual property. But I Googled it and I found out it was like this whole thing that people were doing for other businesses.  And when you're that young, you don't think that much about things. So I was like, oh, I can do this for sure. So of course,

In this special edition of The Copywriter Club Podcast, we’re joined by our three coaches inside our Think Tank Mastermind Program. Tamara Glick, Linda Perry, and Jonnie Stellar share their own experiences inside the Think Tank, and how they now support members inside the program through their expertise in mindset, systems, and community. Here’s the breakdown of the episode: How each coach grew their business with the support of The Copywriter Think Tank Mastermind. Gaining insight on what you don’t know through camaraderie. The permission being inside a mastermind can bring you. The specific stories copywriters tell themselves that’s holding them back from business growth and expansion. How not having these specific systems and processes in place are holding copywriters back. Delegation and burnout – how copywriters are self-sabotaging their success. The hand-off anxiety that can come with hiring a team and how to avoid it. How to avoid analysis-paralysis and information overload, so you can set up your business for optimal growth. The network of support you gain by joining a mastermind group (The Think Tank) ; ) What’s the difference between being a visible copywriter and one who hides behind their words? Gaining visibility in business and overcoming the fear of standing out. How even the most introverted copywriter can gain visibility in their niche and become an authority. Why courage has to come before confidence. Who would win at beer pong… Kira or Rob? The benefits of going to in-person retreats. Check out the episode or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Linda's website  Jonnie's website  The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform   Full Transcript: Kira Hug:  Okay. So, we are going to kick this off with our special guests, all of you, and I want you to just introduce yourself by sharing of course, who you are, but your role in the Think Tank. What you're doing in the Think Tank to help the members and maybe share a credential or two. Just brag a little bit about why you're so incredible at what you do. So, let's kick that off with Linda. Linda Perry:  All right. Thank you for having me on. I am Linda Perry. I call myself a success strategist these days, and really what that means is that I combine the tools of mindset and some business strategy to help people bust through some of their blocks and take their business to the next level. I joined the Think Tank really to be that mindset coach to help people really bust through some of the stories they tell themselves so that they can actually achieve bigger goals and do the things that they set out to do. And so far it's been a pretty new role, but it has been a blast. And one of the things that I think makes me really good at what I do is I've worked with hundreds of business owners in different areas, but I have an ability to really see where those blocks are quickly and allow people to really implement the tools they need to move past them. I like to think of what I do as sort of this active learning lab, and part of what I love about being in Think Tank is that it is an active learning lab. They get to see in real-time how their blocks are standing in their way and really work toward taking steps. This isn't like therapy. This is really about taking actual steps that allow you to grow and become that person that you've always imagined in your head and achieve that kind of success you want. Rob Marsh:  And I should add, Linda, because you didn't say it, but you have worked as a copywriter. You've built a six-figure copywriting business in the past. You've been through all of the copywriting trainings. And so not only have you built a business like so many of the other people in the Think T...

Hollie Tkac joined The Copywriter Club Podcast for episode 289. Hollie is a copywriter for coaches in the online space who has built her multiple six-figure business on DFY copy. She shares her experience in creating sustainable income without the 50+ hour work weeks and how other copywriters can build a business that works for them. Here’s how the conversation breaks down: The importance of building your network and how it can translate into 50% of your income. How Hollie transitioned from coaching into copywriting for coaches. The benefits of hiring a coach and how to find the right one for you and your business. Transferring skill sets from coaching to copywriting. Steps to developing self trust and stepping into your sense of worthiness. Having 6 coaches at once and determining which coaches could help you get to where you want to go. How to get the most out of your coaching programs, so you see a return on your investment. Hitting six-figures in the first year of business – How did it happen? Should you add retainer clients to your business model? How to hire junior copywriters and how to effectively work with them. The wrong way to charge for your copywriting services. Creating a strong client relationship and building trust can lead to this. Where do most coaches struggle and how copywriters can help them. When are business owners ready for a copywriter? Systems and processes to use when working with a team and keeping things organized. Client work vs working on your own business – Where’s the balance? Creating financial projections and how to plan for the future of your business. If you’ve been thinking about adding retainers to your business or hiring a team to help scale your business, be sure to tune into this episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Hollie's website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 253   Full Transcript: Kira Hug:  If you've ever questioned whether or not you could make six figures as a copywriter without creating and selling products, courses, or group programs on the side, this episode is for you. In this conversation, we'll speak with copywriter, Hollie Tkac, about how she niched down and grew her Done For You copywriting business with just that; copywriting. We talked about Hollie's approach to retainers, hiring, and working with junior copywriters, and a few best practices for running a successful copywriting business. Rob Marsh:  Before we jump into our interview with Hollie, this podcast is sponsored by the Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to think outside the box, build new offers, and add revenue streams to their business. We've recently added a mindset coach and assistant coach to help members of the Think Tank make more progress than ever before, and it's not cheap, but given the results that Think Tank members experience after they join the program, it is absolutely worth it. If you are earning three, four, five thousand dollars or more consistently in your business, go to copywriterthinktank.com to learn more. Kira Hug:  Okay. Let's hear from Hollie about how she got her start as a copywriter. Hi, Hollie. Well, let's kick off with your story. How did you end up as a copywriter for Coaches? Hollie Tkac:  Yeah. Really, it all came down to networking actually, and I still think to this day that's one of the main ways I've built my business. What happened was originally I wanted to be a coach myself, and this is in like 2015, so I joined a bunch of programs and things like that and just took that leap to invest in my business. From that, I ended up making connections and people were liking what I was putting out for my own coaching business I wanted to start at the t...

Allison Carpio is our guest for the 288th episode of The Copywriter Club Podcast. Allison is a copywriter, analytics specialist, and food aficionado who breaks down what it means to overcome the headtrash that is holding us back from creating and doing what we truly want. In this episode, you’ll find out the importance of staying in alignment with your values, plus… Starting a freelance career while working a full time job. The mindset blocks and headtrash that stands in the way of pricing. The benefits of being in paid communities and high level masterminds. How to leverage your network and build your authority. Different support systems for your business – which ones do you need? The 3 steps to identify what is holding you back and how to overcome it. Building a “team” of supporters to work through perfectionism and fear of instability. Accelerating success and making business more fun and energetic. How Allison shifted the way she talks to her own audience and why that shift happened. Shifting your beliefs while shifting your business – How’s it done? How to build your email list with warm leads. Where to look for your collaboration opportunities. Crafting your welcome sequence like a private 1:1 dinner. Shaping your VIP day – How can you get more done in one day? The new challenges that entrepreneurs face as their business grows. Hit that play button below, you're not going to want to miss it. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Allison's website  The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 234 Episode 258   Full Transcript:  

Keina Newell is our guest on the 287th episode of The Copywriter Club Podcast. Keina is a financial coach who helps professionals and solopreneurs with their money. With over $75,000 in student loan debt on a teacher’s salary, Keina knew she had to make a big change if she was ever going to achieve financial freedom. Whether you want to pay off debt, save and invest money, or a bit of all three, this episode will give you practical tips on doing just that. Here’s how the conversation goes: A career that is passion aligned but also helps you accomplish financial goals… real or myth? What is the purpose of money in our lives? How to backwards plan where you want to be financially. The steps to getting granular with your financial goals. Why you should pay yourself as an employee. 3 types of budgets and how to break them down. When to start building a financial system. An emergency fund for business vs personal. Taking a leap vs safety first: which are you? How to plan for expenses that come with being self employed. Where should we be investing when we DO have money to invest? How to create a money hell YES and a hell NO list. Why this one thing will impact your investment style. What about debt? Where does it fit into our financial plan? How to reframe your mindset around debt and change the money stories we grew up with. What it really means to charge less for your skills and how it will affect your future. 3 questions to ask yourself when deciding whether to cut down vs earn more. How to decide where your financial gap is. What to think about before hiring contractors. Why you need to start dating your money. Budgets – what’s that all about anyways? How to actually reach your financial goals. Financial tips for beginners – what are the first steps? How to start up money conversations with business partners. This episode is full of actionable steps to further our financial journeys, be sure to hit play or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira’s website Rob’s website Keina's website The Copywriter Club Facebook Group The Copywriter Underground Sign up for Typeform Episode 110 Full Transcript: Kira: All right. Keina, let's kick this off with your story. How did you end up as a financial coach? Keina: I, I think my, my go-to answer is that God has a sense of humor, uh, which has been the theme my entire life, but I ultimately got into financial coaching because I was really looking at what did I enjoy doing? And one of the things that I really enjoyed was budgeting, and in my own personal story, um, I graduated college and with a lot of student loan debt. And in addition to having student loan debt, I actually joined Teach for America, which anyone who knows anything about teachers teaching is not like the highest-paid position in the world. And at that time, I was making probably like $30,000 a year and trying to figure out how could I actually do something that felt very passion-aligned but also be able to work towards buying a home, saving money and paying down student loan debt. So it was like through my own personal journey of budgeting and figuring out how to buy a house, how to make more money. And that progress over, over a decade, got me into the financial coaching space. Rob:  So as you've been coaching Keina and working with people on their own finances, where do you see the biggest opportunities or the starting point where we need to be thinking more about our finances? Keina:  I would say really knowing the purpose of money in your life. I always encourage people to think about when you're 80 years old, like, what do you wanna have achieved? And I think sometimes people think it's like a silly question, but I don't think that we actually kind of press pause to think about why are we doin...

Carline Anglade-Cole is our guest on the 286th episode of The Copywriter Club Podcast. While Carline has joined the show before, in this episode she gives us the inside scoop of creating a Youtube channel, writing her second book, and lessons we can all use in our lives and business. Check it out: Why Carline decided to channel her content on Youtube. What it takes to get started on Youtube + how to use copy skills to grow your channel. How a thumbnail is like a lead. Why Carline is giving away free content vs paid content. Carline’s Youtube strategy for maximum views. How copywriting has radically changed her life and surprises along the way. The process of shifting gears and getting out of your own way. The difference between selling physical products vs digital products. Why it’s a good idea to rechannel yourself to find things that excite you. Carline’s inspiration for writing a second book about lessons, mindset, and advice. How this ONE tip could change the way you view your copy. The importance of finding a support system that encourages you – but what if it’s not your family? The #1 mistake Carline sees copywriters making and how to fix it. Kira and Rob’s favorite chapters of Carline’s book: Your Copy Sucks, You Don’t. How Carline organized all her ideas to create her second book. If you’re thinking of broadening your reach by writing a book or starting a Youtube channel, be sure to tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Carline's website  Carline's book The Copywriter Club Facebook Group The Copywriter Underground Our first episode with Carline Episode 65 Full Transcript: Rob Marsh:  Back when I worked a real job and I'm putting air quotes around “real”, I used to dread Mondays. In fact, when Sunday afternoon would come along, I'd start getting that feeling of dread in my gut and just really wasn't looking forward to work. And I think that's a pretty common thing among people who work regular nine to five jobs. Maybe you felt it yourself in fact. But since switching to copywriting and starting my own business, I can't recall ever feeling that Sunday dread. And I think that goes away when you truly love what you do. That's something that we share with our guest for today's podcast, Carline Anglade-Cole, and as you listen to what she shares, you'd probably agree that Carline is very obvious that she loves what she does. She's excited about writing, about teaching and about sharing the lessons that she's learned over her career as a copywriter. I get excited every time I talk to Carline. And I think that you're going to want to stick around to hear all the great advice that she shares in this episode. Kira Hug:  Before diving into the interview with Carline, the sponsor for this week's episode is the Copywriter Think Tank, which is our mastermind and coaching program that helps copywriters dive deeper and really explore ideas they didn't think were possible, and act on them. And we're really excited to introduce new coaches inside this mastermind experience. We've welcomed a mindset coach and a systems coach into the program so not only do you have our support and our feedback, but these other brilliant coaches in there as well. Linda Perry is the mindset coach and Jonnie Stellar is a systems coach. And what I'm really excited about right now in the Think Tank is that we are planning our upcoming retreat in Washington, DC, this June. And there's nothing better than getting this mastermind together in person. We were just together in Nashville, Tennessee for TCCIRL for our retreat there. And I'm excited to host a party at my house in DC for the Think Tank members. So we're looking forward to that. And if you have any interest in being part of a mastermind, like the Think Tank, you can head over to copyrighterthinktank.

Tyler J. McCall guests on the 275th episode of The Copywriter Club Podcast. Tyler is an Instagram Marketing Strategist and Coach for entrepreneurs who want to build and grow their business online. With social media being at the forefront of so many businesses, Tyler shares his experience dealing with burnout and how entrepreneurs can use social media more intentionally. Take a peek at our conversation: Why Tyler founded onlinebusinessowner.com. How his nonprofit careers kickstarted his entrepreneurial endeavors and how he became the go-to Instagram marketing expert. Should you leave the community you’ve become accustomed to? How to find the right coach and community for you, your business, and your values. The process of healing from a previous business and starting another. Why it’s a good idea to unlearn old beliefs before jumping into something new. How to deal with harassment online – actions and steps to take. Repairing your reputation online – is it possible? The double edged sword of social media. How do you know if you’re burned out + how to fix it. The future of social media and how to not lose yourself in it. The potential of podcasting and the forgotten blog… is it still a thing? A guide to unplugging from social media. The reality of starting a media company and how to monetize when your offer is free. The process of building your writer’s muscle. How to regain trust in yourself and your gut feeling. Building a small but mighty team for business growth. If you want to use social media with intention and avoid burnout, tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Tyler's website The Copywriter Club Facebook Group The Copywriter Underground Episode 177 Episode 191 Full Transcript: Rob Marsh:  Social media. We've had a lot of people on the show to talk about their approach to Facebook and Instagram, Twitter, Pinterest, LinkedIn. It's almost as if you can't build a copywriting business these days without spending serious time on social media. And while that may not be strictly true, you can, but it's becoming less and less common. Our guest for today's podcast is Tyler J. McCall. Tyler's gone through a bit of a transition when it comes to using social media for his business over the last few months. It used to be the main focus and now it's not. And if you struggle with social media as a business building tool, or you're interested in using it in a more sustainable way, you'll want to stick around for this interview. Tyler also shared how he's reinvented his entire business over the last year, how to deal with trolls and people that are harassing you online and overcoming burnout. Like we said, you're not going to want to miss this one. Kira Hug:  Before we dive into our interview with Tyler, the sponsor for this week's episode is the Copywriter Think Tank. It's our mastermind coaching program that helps copywriters dive deeper and explore ideas they didn't think were possible and act on them. We're introducing two new coaches inside the Think Tank who focus on systems and mindset, so members have the opportunity to ask for support from multiple coaches. If you are looking to create a new offer or program, product, scale your income, maybe launch a book, maybe launch a podcast, the Think Tank could be your next step to making it happen. If you want more information, head over to copywriterthinktank.com to learn more. All right, let's get into the interview and learn how Tyler ended up as the founder of onlinebusinessowner.com. Tyler J. McCall:  I'll give you the shortest version possible. I left my nonprofit career back in 2015 to start my own online business after having a bunch of side hustles before that. And the first business I started was a marketing agency with a really close friend. And that's where I really started learning abou...

Charlotte Davis is our guest for the 284th episode of The Copywriter Club podcast. Charlotte is a Dubsado Strategist and Business Operations Consultant, and in this episode she breaks down the best way copywriters can use systems in their businesses to create a high-level client experience and maximize their time and energy. Here’s how the episode goes down: How Charlotte transitioned from OBM to Dubsado wizard. The difference between OBM (Online Business Manager) and VA (Virtual Assistant), PLUS when you’re ready for each. Are you ready for a Systems Strategist? Why you need to pull your processes out of your head and into a system. What can be automated in Dubsado? The one thing business owners forget or feel awkward doing. Honeybook vs. Dubsado – what’s the dif? Should you set up your own Dubsado or hire an expert? The process of hiring a professional in your business. Best practices for client management while using automation – is it possible? The 3 system standards service providers need to implement into their business ASAP. How automation helps copywriters get out of their own way. The 5 part process to making high-converting proposals. Managing productivity and managing boundaries… Can the two coexist? The method to a better discovery call. How Charlotte manages her team and what she outsources in her business. The mindset that comes with being afraid to do something. Self care practices that keep Charlotte loving what she does and help her manage her energy. The future of the online marketing space means no more cowboys. How Harry Potter and business are the same. If you need clarity around creating systems and processes, be sure to hit the play button or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Charlotte Isaac's website  The Copywriter Club Facebook Group The Copywriter Underground Episode 44 Episode 207   Full Transcript: Kira Hug:  We've noticed a growing trend in the copywriting space. More and more copywriters are up-leveling their systems and creating automated client experiences that far surpass the somewhat sloppy back and forth that typically takes place in the inbox. Today's guest for The Copywriter Club podcast is system specialist, Charlotte Isaac, and she lets us look under the hood of her business. We nerd out on automations, Dubsado, and client management. So if you're trying to automate the processes in your business and maybe, just maybe you'd like to hear Charlotte's number one business lesson from Harry Potter, you won't want to miss this episode. Rob Marsh:  I'm feeling attacked Kira, based off that intro. I'm the guy with the sloppy back and forth in the inbox. If you're listening to this podcast on the day that it was released, that means that we are currently in Nashville at The Copywriter Club In Real Life, hanging out IRL with some of the best copywriters in the world. And we're sharing with them some of the changes that we're making to The Copywriter Think Tank here in the very near future to make it better than ever, like introducing two new coaches to the group. So that members don't just depend on us, but have access to specialists and things like systems and mindset. The Think Tank is our mastermind coaching program that helps copywriters take their business to the next level, whatever that means for you, that might be a larger income number, it could be creating a new program or a new offer for your clients, it could be launching a podcast or writing a book to grow your authority, whatever you are ready to accomplish next, we'll help you do it in The Copywriter Think Tank. Go to copywriterthinktank.com to learn more. And let's get to our interview with Charlotte Isaac. Kira Hug:  All right Charlotte, let's kick this off. How did you end up as a business operations consultant?

Angie Federico joins The Copywriter Club Podcast for its 283rd episode. Angie is a direct response copywriter who’s been in both the freelance and agency world of marketing. Her ability to craft open-worthy pitches and close sales calls are just a few qualities that make her a great copywriter and marketer. If you need a pick-me-up when it comes to your skills in selling yourself, tune into the episode. Here’s how the conversation goes: How Angie went from selling life insurance to her start in affiliate marketing. The difference between selling online vs in person. How copywriting became the key to virtual selling. Can you gain clients on Reddit? The key to being great at sales and how to improve your own skills. What even is affiliate marketing? The beginnings of getting good at copywriting… for free. Creating a referral system that sustains itself. How to write a sales pitch that gets read and responded to. Figuring out who you want to pitch and helping your prospect solve a problem. The difference between the acquisition and retention side of a funnel. Why you need to send bad pitches and get rejected. How to pitch with intent. Sales calls – how do you get your prospect to grab their credit card on the call? The benefits of getting upfront payments from your potential clients. The step by step breakdown of Angie’s sales call process. How to set expectations right off the bat with new clients and community effectively. Agency life vs freelance life. What’s it all about? How to manage your energy and keep yourself balanced while working in an agency. Kicking imposter syndrome and anxious feelings to the curb, so you can step into your confidence. Hit the play button or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Connect with Angie Episode 6 Episode 223   Full Transcript:  

Jason Pickar makes his second appearance on the 282nd episode of The Copywriter Club Podcast. Jason talks how the last few years have changed and his route to becoming a VP Creative Director. If you’re wondering what it would be like to work in an agency or need advice from a pro, be sure to check out the episode. Here’s what we cover: The changes in the agency space for both copywriters and creative directors. What’s involved in being the creative director for an agency. Teams that make-up an agency and the pace of working for one. The process of getting copy written, edited, cleared, and ready to go live. How to write for fans of a brand. The difference between various generations’ style of writing and crafting copy based on different perspectives. How quick service restaurants are pushing the app experience through a loyalty program and celeb advertisement. The psychology that brings people back into the app. The key to balancing brand voice and direct response language. How to create a narrative of friendship in your writing style. Jason’s biggest wins with Mcdonald’s rewards and the use of the app. The best way to get the attention of a creative director and HR in an agency. What makes a copywriter stand out on the team? The benefits of working for and with an agency. The future of copywriting – where is it headed? Hit the play button or read the transcript below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Jason's LinkedIn Episode 115 Episode 198 Episode 34 Connect with Jenn   Full Transcript:  

Rob and Kira take the mic for the 281st episode of The Copywriter Club Podcast. In this episode, they walk through what makes TCC… TCC. Through an introspection of beliefs and celebrating what the last 5 years have brought, they challenge everyone listening to do the same thing for their own business. Take a sneak peek: The core belief of The Copywriter Club. No one owns a niche, specialty, or title and why this is a good thing. How to use your x-factor to differentiate yourself from the sea of others in your niche. The golden rule of investing and how to effectively use it in your business. Paid mentors vs free mentors – is one better than the other? How to keep the momentum moving in your business. Outgrowing your title and shifting into a new one. How to find the best way for YOU to grow your authority. The importance of not comparing your goals to someone else’s. How masterminds are like buffets – yes, the food kind. The growth that comes with being the dumbest person in the room. Do you have a sales problem or a marketing problem? How you can do more good in the world and become a change agent. Why it’s good practice to treat your business like an experiment. How the red pen will increase your confidence. The value of stretching yourself beyond your comfort zone. How you can help TCC reach a million downloads. Hit the play button below or check out the transcript. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  This week's episode of the podcast is going to be a little bit different. Every 10 episodes or so, Kira and I, we get together and we just share stuff that's not interview based and we've been wanting to do this for quite a while. So we're going to talk about some of the things that we believe. That we believe around copywriting and around the importance of the work that we do and maybe some of the ideas that hold together The Copywriter Club. Does that sound about right to you Kira? Kira Hug:  Yeah, like you said, this is something we haven't done before, so I'm not sure how this is going to turn out, but I'm excited to see what happens. Rob Marsh:  We could easily find out that we totally disagree on what we both believe. Kira Hug:  That's true. Rob Marsh:  Yeah so, it'll be interesting to see, because we have not really talked through this at all before hopping on to record, we just came up with our own lists and now let's share them. Before we share them though, we should say, like always, our podcast is sponsored by something and this week it is TCC IRL The Copywriter Club, In Real Life, it's happening in Nashville in just a couple of weeks, March 28th through the 30th and it is an awesome event. If you don't have a ticket, there are a few tickets left and you can come and join us. Kira Hug:  Yes. And can I share the new excitement with what we just decided? Rob Marsh:  This is good. Kira Hug:  So, we just decided that we want to help the refugees in Ukraine. And so we are going to find an organization that we both feel like is legit it and doing great work. And 10% of the profit from TCC IRL will go towards a specific organization, which is TBD, but we will figure it out soon. It feels like a good way to do something when it feels like there aren't many things we can do, this is one thing we can do. So we're excited to do that. If you do purchase a ticket, at least that part of that is going towards an organization that's doing great work in Ukraine and supporting people. Rob Marsh:  Yep. That's maybe a small way that we can make a difference for a lot of people that are being very significantly impacted by the war. Kira Hug:  Yes. So let's kick off with some of your beliefs. And again, these are TCC beliefs, but it's fun because Rob,

The number of people who have listened to all 400+ episodes of The Copywriter Club is likely small. Probably fewer than 100. But today's guest on The Copywriter Club Podcast is trying to add to that number. Copywriter Lauren Esmay has been listening to every episode and posting about them on LinkedIn. We talked about that as well as how she's built her business over the past few years and what's coming next. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The P7 Client Attraction System The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: In the next couple of weeks we’ll post the official 400th episode of this podcast. Unofficially we’re already past that number as we’ve had a handful of un-numbered episodes posted between the official one. If you were going to listen to every episode, I estimate it would take you about 14 days or so without stopping to eat, sleep or do anything else. I’m not suggesting you do that… but I’m not NOT suggesting that you do it either. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, Kira Hug and I interviewed copywriter Lauren Esmay. Lauren recently took it upon herself to listen to every episode of this podcast and she’s been posting her take aways from each episode on LinkedIn. Looking back on what she shares has reminded me of a lot of great, forgotten advice and ideas and insights shared by so many smart copywriters over the years. And as you’ll see as you listen to today’s episode, Lauren has used this content tactic to connect with a who’s who of experts in the copy and marketing world. That’s not all we talked about, so stick around to here more about Lauren’s story. Before we jump into the interview, you know I’m going to talk a bit about the best copywriter community The Copywriter Underground. We are working hard to make it the most valuable copywriting community and training vault available anywhere. So we’re constantly adding the latest information and help for our members. One thing that has changed recently is the standard Google, Yahoo and other big emailers are using to determine where the email you send ends up. Sometimes that’s the inbox. Sometimes it’s the spam or promotions folders. And sometimes they decide not to send your email at all. It’s true. You hit send, your email service provider sends your message out into the ether… and Google can simply decide that’s as far as it goes. So we’ve invited email deliverability specialist Matt Brown to share with the members of The Copywriter Underground exactly what you need to do to make sure that doesn’t happen to you… or your clients. It’s happening this month… June 2024. And if you want the latest insights on how to make sure your work hits the inbox, you need to be in this masterclass. We’ve shared some information about it along with all of the other benefits you get as a Copywriter Underground member at thecopywriterclub.com/tcu. Let me just add that if you know this stuff that Matt will be sharing, you’ll be a much more valuable resource for your clients than a copywriter who just writes up some emails and hands over a google doc full of copy. In fact, if you add the skills Matt will be teaching to your services, you’ll be more likely to land good, high-paying email clients on long retainers than if you just write emails. Join us at thecopywriterclub.com/tcu. And with that, let’s go to our interview with Lauren. Kira Hug: Lauren, how did you get started as a copywriter? Lauren Esmay: So first, thanks for having me. My way into copywriting is much like many other people I've talked to. There was no linear path. I have several degrees in psychology and I went to med school for a bit. I did a lot of different things that I'm just like, I know I want to help people and this is how I'm going to show up.

For the 280th episode of The Copywriter Club Podcast, we’re joined by Launch Copywriter Ash Chow. Ash helps her clients strategize for pre-launch and breaks down why it’s such an essential part of your overall launch strategy. Tune into the episode to tap into your next launch strategy. Tune into the conversation: Having a “is this really my life?” moment and completely shifting gears. How a quarterlife crisis can be a pivotal time in life. The pull to do something greater and make a big impact. The stigma around being a certain age before starting a business or pivoting your career. Navigating feelings of low self worth and shame. How copywriters are constantly scrutinized and how to not internalize feedback from clients. Why validation can be an important part of working through difficult situations. How to respect your boundaries when you’re a people pleaser. Using the comments by that mean girl in high school or an unencouraging teacher to ignite your creativity. Why you need to train your clients on how to communicate with you – you have to lead by example. How to write more empathetic copy even if you’re not going through the same situations. (Lean heavily on your VOC research) The shifts and pivots Ash has made in her career as a copywriter. How Ash has built her authority and visibility by leaning into pre-launch strategy. Ash’s framework to power up your pre-launch. How to address objections as part of your pre-launch strategy. Mistakes to avoid in your pre-launch strategy and what to do instead. How Ash helped with the Accelerator pre-launch. How to create your own stage to speak on. If you’ve been wondering how you can power up your launches with a pre-launch strategy, listen to the episode or check out the transcription below. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Connect with Ash Episode 67 Episode 143   Full Transcript: Rob Marsh:  We've interviewed several recovering attorneys on this podcast. All of them got through law school only to realize that the law wouldn't be the fulfilling career that they once thought it would be. And the pull towards creativity and writing is just too strong for these folks. So they answered the call to be a copywriter. Our guest, for this episode of the Copywriter Club podcast is another recovering attorney and think tank member, Ash Chow. Since graduating from law school, she's thrown herself into writing everything from fanfiction to launch copy. And today she's known as the expert in pre-launch copy and strategy. All of the stuff that you need to do before a launch to make sure that it's a success. She knows so much about this, that we focused most of our discussion on the topic of prelaunch strategy. Kira Hug:  Before we dive into our conversation with Ash, this episode is sponsored by the Copywriter Club in Real Life. So that's her are in person event happening March 28th through 30th in Nashville, Tennessee. The room is filling up and it can only hold a certain number of people because it's a boutique hotel. So there are spots left if you want to join us. I am very excited to hang out with people in real life again, since it's been two. And I just, I miss it. I miss people. Rob Marsh:  We haven't even seen each other in two years. Kira Hug:  That's true. This is the first time Rob and I... I feel like I see you all the time, but you're right. We haven't touched each other. Rob Marsh:  Not that we do a whole lot of touching. Kira Hug:  We haven't hugged each other and just like high fived and all those more appropriate things. We haven't done that in two years. And so this is going to be so much fun. We have incredible speakers now that we've nearly finished the lineup speakers like Mike Kim, Raven Douglas, Brigitte Lyons, Ash Chow,

For the 279th episode of The Copywriter Club Podcast, we’ve got not one… but 4 guests jumping on the show. You’ll hear the familiar voices of Jude Charles, Justin Blackman, and Ash Chow as they chat about their experiences with both TCCIRL and (N)IRL. Thinking about joining the party? Here’s what it’s all about: The first impression of TCCIRL – are copywriters really weird? The experiences you can expect to have at your first or even second and third IRL event. Are A-listers real people? The importance of being able to build relationships outside of your computer screen. Being introverted and going to a social event… how does it work? First look at topics you’ll be tuning into at this year’s event. How to leverage TCCIRL in your life and business once the event is over. Dealing with burnout at different levels and how to maneuver it. How much can happen in a short period of time and not forgetting to sit in moments of accomplishment. Which guest nailed 57 podcasts because of TCCIRL? How TCCIRL gives you a boost of energy when you need it – even after it’s over. Can you be in the right and wrong room at the same time? Embracing our awkward quirks and being confident in our empathy. Where do you want to be in a year from now? How has the copywriting and marketing landscape changed over the last year? Why is 2022 the best time to be a small business owner in this space? The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Episode 216 with Justin Blackman Episode 217 with Jude Charles Connect with Ash Connect with Justin Connect with Jude   Full Transcript: Kira Hug:  The Copywriter Club in Real Life is coming up fast, in only five weeks. And in today's episode, our guests include this year's presenters and think tank members, Ash Chow and Justin Blackman and returning repeat presenter, Jude Charles. Rob is out of town this week, so my co-host today is one of our team members from The Copywriter Club, Rosie Bynum, our client relationship and event manager. Rosie, thanks for joining me as a co-host today. Rosie Bynum:  Thank you. I'm excited to be here and I'm excited to talk about the next event coming up, our big one for the year, TCCIRL, that is The Copywriter Club in Real Life. TCCIRL is taking over the in-person stage this year in Nashville, Tennessee, March 28 through 30th. And that is coming up pretty quickly. It is a two-and-a-half-day event where you'll hear from other copywriters and marketers about the best tools and strategies you can use to grow your business, skills, and mindset. Getting connected with some of the best minds in the space is the cherry on top. Space is limited, so be sure to grab your ticket as soon as possible. If you'd like more information, head over to thecopywriterclub.com/tccirl-2022. We'll link it in the show notes as well. Kira Hug:  And space is really limited as in we only have a certain number of tickets left because the venue can only hold 200 people. And so, when we say that we actually mean it, is not just marketing speak. So get your tickets if you do want to be there, we want to make sure you have a seat. And now let's jump into the conversation with Jude, Ash, and Justin. All right, today, we're going to kick this off with a very special episode with some special guests. Today we're going to talk about TCCIRL and also the way that the copywriting and marketing landscape has changed over the last few years. And so, I want to kick this off with my co-host and then we're going to go around the room and everyone will get a chance to introduce yourselves. So, Rosie, why don't you kick it off as my co-host today? Because we kicked Rob Marsh out, you are going to co-host. Why don't you introduce yourself? Rosie Bynum:  Hi, everybody. Yes, my name is Rosie.

Laura Sprinkle is our guest for the 278th episode of The Copywriter Club Podcast. Laura is an affiliate partnerships strategist and has worked with people like Amy Porterfield, Selena Soo, and Todd Herman. Launching can be challenging, but adding an affiliate program could give your launch the eyes it deserves to increase sales and reach. Laura breaks it down like this: Laura’s fascination with the ability to sell what you create. Early beginnings as a health coach and how she transitioned to the marketing side of business. How she bumped into big names like Selena Soo and Todd Herman – you never know who you know. What’s working in the launch space vs what isn’t. How to elevate your VIP experience with clients to make deeper connections. Why it’s important to focus on prelaunch – and guidelines on how to make it work. The differences in each style of launch and knowing which is right for you. Deciding what you want to be known for. Navigating multiple offers and how to not dilute or confuse your audience. The importance of content and media repurposing. The benefits of being an affiliate for a program – and how to express that to affiliates. How to find good affiliate partners through the rings of recruitment. Are affiliate partnerships for first time launchers? How to build relationships and network without the aim of just getting something out of it using the 4 wins exercise. Affiliate program best practices… and what to avoid. How her team is set up to help her attain maximum productivity and function. Money mindset – being expensive but worth it. How to reframe failure to raise your rates. Tune into the episode and learn how to implement affiliate marketing into your business. The people and stuff we mentioned on the show: The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Laura’s starter kit Episode 124 Episode 239 Jonnie’s website    Full Transcript: Kira:  You know you've got a great offer to sell and it's been proven to do well and get your clients results. But now you're looking to expand your reach and help even more people. On this episode of The Copywriter Club, podcast, affiliate marketing expert, Laura Sprinkle, joins us to walk through what it takes to create a successful marketing strategy and how to utilize affiliate marketing to get your offer in the hands of other people's audiences. Joining me today is a very special guest, Jonnie Stellar. Jonnie is one of the most talented copywriters I have worked with. I've worked with Jonnie on many different projects over the years. Jonnie has written copy for TCC. And his most recently worked with a big marketing agency. So, thank you, Jonnie for joining me today and cohosting. I appreciate it. Jonnie:  Absolutely. I'm so excited to have dusted off my podcast mic that I never used. Yeah. It's such a pleasure to be here again with you, Kira, for the second time I've been on the podcast. Kira:  Yes. All right. So, before Jonnie, we jump in, I'm just going to share our sponsor, TCCIRL. This is not anything new. We have our big event coming up. It's coming up fast. So, we are traveling to Nashville, Tennessee on March 28th through 30th. We're going to host our event in person after a hiatus and last year going online. And we're really excited just to see so many writers in one room. We can't wait. And I could read the promotional blurb in front of me. But I'd rather just ask you, Jonnie, you've been to our event. Can you share what stood out the most to you? Why was it worth it for you to be at TCCIRL? Jonnie:  Yeah. I think I believe I've been to three TCCIRLs of two for sure. First one was in New York and then the second one was most recently last year in, I'm sorry, in 2021 in San Diego. Sorry, if I'm getting my years mixed up. Kira:  It's all a blur. It's all the years are a blur now.

Our guest on the 277th episode of The Copywriter Club Podcast is Erin Pennings. Erin is a B2B storyteller and marketing strategist who has nailed a framework to help others write their own websites with ease. Creating a captivating website can be a daunting task (for copywriters and other business owners alike), and Erin reveals how to simplify the process. Here’s how the episode breaks down: The transition from the tourism sector to copywriter. The early days of Facebook and LinkedIn and how Erin used it to her advantage. How where you start may not be where you end up. – Writer beginnings. Steps to finding your x-factor. 2 things that you’ll discover in exploring your x-factor. How to create a framework and processes and how it will help your business. How Erin divides her business into DFY and DWY offers. The process Erin uses to get website copy written in a week. Are live review edits the next big thing? How they can speed up the writing and editing phases. Utilizing a checklist for evaluating website copy. The transition, the struggles, and the mindset blocks that come from starting up a group program. How Erin’s group program students get their website copy done in 21 days. Mistakes copywriters make on their own websites plus how to navigate them. Building your email list and ramping up your lead generation. How to build boundaries around your life while being a yes person. Using your CEO days to get the most out of your time. Building a sustainable business – taking time off and getting paid for it. Her experience inside The Accelerator and transitioning into the Think Tank. Tune into the episode by hitting the play button below or reading the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Erin’s website Grace’s website Episode 154 Episode 262  Full Transcript: Rob:  A lot of copywriters write web copy for their clients, which is pretty natural because so many of our clients need help with their websites. But what about writing copy for your own website? That's a bit trickier. In fact, we've talked with hundreds, and I'm not exaggerating that number, hundreds of copywriters who are perfectly comfortable writing web copy for their clients, but can't seem to get past the blank page when it comes to their own website. You might be able to relate. Our guest for this episode of The Copywriter Club Podcast is Erin Pennings. Erin created a framework that makes the writing of web copy, that whole process a lot easier, even when working on copy for our own businesses. And she shares that framework, plus some ideas about frameworks, live edits and a whole lot more in our interview today. You'll want to stay tuned for this one, but before we get to Kira and me talking with Erin, my co-host here to add a few thoughts in today's episode is Grace Baldwin, and Grace is a B2B SaaS copywriter brand strategist who works to help B2B SaaS startups with niche solutions to big problems, helping them tell stories that connect with their audience. She's an awesome copywriter, has a great newsletter. Welcome, Grace. Grace:  Hi, Rob. I'm super excited to be here. Thanks for having me on. Rob:  I am thrilled to have you here. We haven't talked in a little while, so it's just good hanging out with you for a few minutes anyway. Grace:  Nice to catch up. Rob:  So, before we dig into the episode, we need to remind you this episode is sponsored by The Copywriter Club in Real Life. That's our in-person event that's happening later next month, March 28th through the 30th in Nashville, Tennessee. The room's really filling up. We only have about 200 seats in the room. It can't be expanded, and there are a lot of copywriters there that you are going to know. You may have heard of.

On the 276th episode of The Copywriter Club Podcast, Esai Arasi hops on the show. Esai is a Social Media Manager and Strategist who helps copywriters with their content strategy to get the most out of their content. Social media has the potential to expand your reach and connect with more leads, and in this episode, Esai walks us through how you can use it to its greatest potential. Here’s how it goes down: Esai’s transition from psychological trainer to copywriter and social media strategist. How to guide someone to change their behavior *willingly*. Why belief is of utmost importance in creating changed behavior. Human psychology and the roots of how humans change and evolve over time. How Esai has transferred her skills into copywriting. The process for implementing change and making it fun (and easier). Being good at the skill but struggling with the business aspect of acquiring clients. How credentials and formal education can help you build foundational skills in your business. How to create a minimum viable product and implement it into your business. Does it need to be perfect? The benefits of having an insatiable curiosity for learning and mastering the craft of copywriting. How not to get stuck in the learning phase of your business and lean into the doing. Why you need to build stamina for failure and how to use it to your advantage. What copywriters can improve in marketing their business. The worst content strategy advice you could be listening to and what to do instead. Working in other countries and charging a premium price. How to train your team in mimicking your processes. Esai’s future business plans and how she intends to help women learn English and gain better job opportunities. From social media strategy to strengthening your behavioral psychology skills, this episode is a must-listen (or read). The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Connect with Esai  Esai’s episode on The Great Escape with Jacob Suckow PrimalBranding Principles of Marketing Organizational Behavior E-Myth Episode 54 Episode 106 Jared’s website Full Transcript: Kira:  For many copywriters, social media is a necessary evil. Many of us dread showing up on social media, I am one of those people. But we also realize visibility on social media can be a game changer for our business. For the 276th episode of The Copywriter Club Podcast, we're joined by Esai Arasi. Esai is a member of our Think Tank Mastermind, a copywriter and a social media strategist who helps copywriters, oftentimes copywriters who dread social media, and helps them navigate social media so they can stand out to premium clients. And today I am so excited to sit here with my co-host Jared MacDonald. So Jared, thanks for being here. I appreciate it. Jared:  Thanks for having me, Kira. Always a pleasure. Kira:  It's been so long since we got to hang out. So, I'm glad you're here today. And why don't you just introduce yourself? Let us know who you are, what you do. Jared:  Sure, sounds good. Yeah. So, it's been a little while, but yeah, if we haven't met, my name is Jared MacDonald and I'm a growth coach for one person service-based businesses, helping with a lot of different perspectives from sales to tech and just overall, just some of the challenges that I've found that come easy to me, but are pretty headache conducing for my friends in the service-based business space. And then on the client side, I do a lot of UX strategy, user experience strategy. So, customer journey mapping and customer research kind of main specialties there. Kira:  And can you just share like the clients, the types of clients you typically work with? Jared:  Yeah, yeah. They've... It's ranged over the years, but largely enterprise.

On the 275th episode of The Copywriter Club Podcast, we’re joined by Dan Clark. Dan is the CEO of Brain.FM, science-first functional music technology that supports focus, meditation, and sleep. In this episode, we uncover how neuroscience and music can work together to improve your productivity and trigger your flow state for maximum concentration. Having a moment of realization that makes you shift your focus to finding your purpose. Why it’s a good idea to try new (and impossible) things to build confidence and break through your comfort zone. How “no” will always be your answer if you never ask for what you want. How does functional music work to bring you to your flow state? The difference between functional music and Art music. The science behind getting into your flow state within 5 minutes. Can functional music help with ADHD and neurodiversity? Breaking down 3D sound and how it supports focus. Is it possible to train your brain to go from night owl to morning person? The differences in the focus, relaxation, and sleep modes of Brain.FM. Energy management as a business owner and CEO. How to make the most out of time with specific habits. Psychological triggers that help bring your brain into flow state. How to utilize your surroundings to enhance productivity. Creating a blueprint to help more people and driving your business forward by working backward. How to stay focused on one thing at a time when you have a multitude of visions. The importance of creating intentional space to move the needle toward specific goals. Why hiring support from experts, coaches, and consultants will save you time. If you’ve ever wondered how music (or sounds) has the power to help with concentration and how you can take it a step further, be sure to listen in on this episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club In Real Life Event The Copywriter Club Facebook Group The Copywriter Underground Brain.FM 30 day free trial Episode 237 Episode 178 Episode 68 Chanti's episode Chanti's website  Full Transcript: Rob Marsh:   Discipline, focus, mindset, getting things done, these are the topics that Kira and I both find ourselves coming back to again and again, and they're the things that we're trying to practice from day to day, and we're not alone. Lately, it feels like we're hearing from a lot of copywriters who are struggling with their own focus. Some are even dealing with things like attention deficit disorder, and none of this is new. There have always been distractions in the workplace. It's just that now that so many of us are working from home, we're easily distracted by family members, virtual school, spouses, partners, pets, any number of things that keep us away from the work that we do. If that sounds familiar to you, you're going to like this episode of The Copywriter Club Podcast. Our guest is Dan Clark, the CEO of Brain.fm. That's a music service that provides functional music designed to help you focus, sleep, and relax better. You might call it a Spotify for your brain. Dan talks about the science behind this unique music and how it relates to focus and flow state, neurodiversity, productivity, and managing your energy, but before we get to our interview with Dan, let me introduce my co-host for today's episode. It's Chanti Zak. Welcome back, Chanti. Chanti Zak:   Thank you so much. I am very excited to be here and talk about one of my favorite things. Rob Marsh:   Yeah. This is going to be fun. So longtime listeners are going to remember your name partly because it's been mentioned by so many people who've been on the podcast, but also because we interviewed you way back in episode 54, where we talked about building quiz funnels. Chanti, you're a growth strategist. You're known as the queen of quizzes.

On the 274th episode of The Copywriter Club Podcast, Anna Rosa Parker joins the show. Anna is a brand alchemist and wordsmith who helps artists and creatives develop their brand personality using a holistic approach. In this episode, she uncovers how she uses her background and roots to get what she wants and how we can step into our own inner Viking. Here’s what we chat about: The shift from actor and screenwriter to copywriter. Feeling pulled in many directions and being multi-passionate. How knocking on doors can help you acquire new skills. Why Anna decided to leave acting and the mindset that led her in a different direction. How you can use the open-door policy to ask for what you want. Why you need to learn how to be fearless and how to step into your inner Viking. The equality in CEOs and janitors. The benefits of being in the marketing space, and how it can satisfy your ever growing desire to learn. Taking big chances when you don’t have a direction and how community can guide you when you feel lost. The difference in doing copy WITH vs FOR you. Is it a service you should offer? How you can utilize parts of your past into the present and future. The pros and cons of working with agencies. The key to writing holistic copy. Anna’s process in working with artists to find their brand identity. The underlying definition of creating a brand. Attracting clients by being 100% yourself and knowing exactly who you want to attract. Podcast creation and how it came about. Working with a partner who connects with your artist mindset. The struggles of being an artist and how to overcome them. The difference between building a business as an artist vs a marketer. Tune into the episode to find out how you can step into your inner Viking to ask for what you want. The people and stuff we mentioned on the show: The Copywriter Accelerator Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Anna's website Justin's website Episode 33 Episode 202 Full Transcript: Rob:  There's a book that we've referenced on the podcast in the past a couple of times. It's called The Alter Ego Effect, and its author is Todd Herman. And the big idea from the book is that you can adopt a different identity to help you show up in new ways in the various roles of your life, kind of like Clark Kent and Superman. Superman can't just be a normal person, so he puts on a suit and glasses and he pretends to be a reporter, in order to show up in an important way in his life. Today's guest for The Copywriter Club Podcast is Anna Rosa Parker. She's adopted an alter ego that she describes as a viking in heels, and it helps her to accomplish big things in her business. Actually, it's not fair to say that she's adopted that alter ego because, like Clark Kent, Superman is the real person, and Anna is the real Viking showing up as a brand strategist most days in her business. We'll hear more about that in a minute, but first let me introduce my guest commentator to for today, Justin Blackman. Justin, welcome. Justin:  Man. It is fun to be here. I always love talking with you guys. Rob:  Yeah. For anybody who hasn't heard you, which if you've listened to the podcast more than a handful of times, they've probably heard you mentioned or be a guest. Justin's a copywriter, brand voice expert. He's been a guest on the podcast twice before, episode 59, where he talked about his 100 headline project, the thing that kind of put him in the map, and episode 216, when he came back and shared his approach to brand voice. And if I'm not mistaken, I don't have these episodes in front of me, Justin, you've come back and you've asked Kira and I questions on one or two episodes. Justin:  I did. Rob:  I feel like maybe it's your fifth time here. Justin:  I think this is the fourth, actually. Yeah. Rob:  Yeah, fourth appearance.

On the 273rd episode of The Copywriter Club Podcast, we’re joined by 3 guests. Peta O'Brien-Day, Tori Autumn, and Demetrius Williams join the show to talk about their experience inside The Copywriter Accelerator. The Accelerator Program is our signature program to help new-ish copywriters build the foundations they need to have a successful copywriting business. Whether you decide to join or not, this episode is filled with actionable advice no matter what stage of business you’re in. Here’s what we talk about: How The Copywriter Club Accelerator can help transform your business. Why people decide to join + how you may feel when you’ve hit a ceiling in your business. The key to fast-tracking your business. Hint: Systems and processes play a big role. How to go from order-taker to business owner (and stay that way). 3 books you may want to add to your bookshelf in 2022. The secret(s) to shifting your money and pricing mindset, so you can increase your prices. Why it’s important to dedicate time to your business AND business development. Balancing the different roles you play in your business and outsourcing what you can. The benefits of accountability, and how it will propel you forward faster. How branding yourself can be like therapy. Should you start before you’re ready? How to juggle life and business while going through an immersive program. Niching yourself based on your values. Creating packages that feel good and don’t overwhelm you. Why it’s a good thing to change your brand over time. The best time to invest in yourself. Hit play or check out the transcript, so you can jot down and implement the advice in this episode. Ready to hit accelerate on your business? Check out the Accelerator by hitting the link below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Accelerator The Copywriter Underground Peta's website Tori's website Demetrius's website    Full Transcript: Rob Marsh:  If you're a regular listener to The Copywriter Club Podcast, you know that it's rare for us to have more than one guest on a single episode. But today we're going to do things a little differently. We've invited three different members of the current cohort of The Copywriter Accelerator to join us, to talk about their experience in this transformative program. Kira Hug:  We'll let these copywriters introduce themselves in a moment, but first, let me just say, if you're tempted to skip this episode, because you're not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they've made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they've done, and maybe even borrow an idea or two for your own business. Rob Marsh:  At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We're not going to do that today. Other than to say that after listening to this episode, take a moment to visit thecopywriteraccelerator.com and see what this program is all about. And see for yourself whether or not it's something that you should consider for your business this year. Kira Hug:  So, let's jump in with our guests. We are so excited today to be here with some of our Accelerator members, members who are currently in the program, which we're about to wrap up this month. And so before we dive into this conversation and ask you all a bunch of questions, can you take a minute to introduce yourself, all three of you? Just share name, where you're located, your copywriting specialty, and then bonus points if you want to share a favorite movie or bo...

For the 272nd episode of The Copywriter Club Podcast, we’re joined by Kristin Macintyre. Kristin is a conversion copywriter who writes copy for launches with her signature VIP offer. If VIP offers are something you want to implement in the new year, then give this episode a listen. Here’s how the episode goes down: Kristin’s journey from college professor to launch copywriter. Starting and building a successful copywriting business in a short timespan. How copywriting and poetry have empathy in common. The open-ended questions that lead your clients to their true answer. How to teach and mentor with real-world examples. Pivoting your niche and offer for higher level success. Structuring a VIP offer. How does it break down? The difference between a VIP day and a VIP intensive. Elevating the client journey through different touchpoints. How to get more done by observing where your time is going. Adding a VIP intensive into your offer suite – is it possible for your business? How to set your VIP prices and when to increase them. The struggles of executing a VIP project and how to avoid burnout. What to add to your routine to keep up your energy during writing sprints. The power of knowing ‘why’ we use the formulas and frameworks we do. Diving into the digital product space and marketing your business. How copywriting is evolving into a new era of conversion. Looking to implement a new business model in 2022? Grab your headphones or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Accelerator Think Tank  The Copywriter Underground Kristin’s website Rachel’s website Episode 176 Episode 226   Full Transcript: Kira:  There's been a lot of buzz in the copywriting world around VIP offers, what should you include? What should you charge? How much is too much? How do you avoid burnout? The questions go on and on. Luckily, we're covering a ton of your question about VIP offers today with think tank member and our guest for the 272nd episode of The Copywriter Club podcast, Kristin McIntyre. After shifting from a standard VIP day to a VIP intensive model, Kristin has figured out the best way to deliver a true VIP client experience. We'll dig into all the details in today's interview. But first, I have a very special co-host for this episode, think tank alumni member, Rachel Greiman. So, Rachel, thanks for co-hosting with me today. Can you introduce yourself and say hello? Rachel:  Yeah, thank you for having me. I'm Rachel Greiman, as Kira said. I am a website copywriter for photographers, it is the nichiest of niches, and I love it. I own Green Chair Stories and we are a small copywriting collective. We have four writers besides myself at this point and we write about 50 websites a year. We don't do anything else, and we like it that way. Kira:  All right, I love it. And we're going to definitely dive into your business today because there is some overlap with what Kristin's doing in her business. So we'll dig in deeper. But before we get into the interview, this week sponsor for the podcast is TCC IRL. That's the copywriter club in real life, our big annual event. Before I give the dates and all the information. Rachel, can you just share a little bit about your experience at TCC IRL because you've been before and you are attending in Nashville this March. So what was it like for you? Rachel:  The first one, I've been to two, I went in 2019 and 2020, and the first one was in New York. Kira:  Oh, that's right. Rachel:  And it was the first time I had ever invested in any type of copywriting education or networking. Even though I had been doing it for a long time, I always worked for other organizations and it was nonprofit. So I didn't know anybody that did it freelance or ran their own business, it was a completely new world to me.

Krystle Church joins us for the 271st episode of The Copywriter Club Podcast. A former Accelerator member, Krystle is a business mentor and runs a boutique copywriting studio. Krystle is a borderless entrepreneur who runs her business on the island of Mauritius. This episode is a must-listen if you’re curious about running a business abroad and balancing business endeavors all while keeping your mindset in check. We chat about: Transitioning from traveling elementary school teacher to borderless entrepreneur. Creating a healthy working atmosphere and getting to choose who you work with. Retiring your partner and defining freedom in your own terms. The illusion of choice and how it can impact business decisions. Utilizing the freedom you have to make CEO decisions. (because you are the boss, afterall.) How to unbox the narrative and stories we constantly tell ourselves. Overcoming cycles of burnout and soaking up the big milestones you reach before jumping into the next thing. Rewiring your mindset and figuring out what you want from your business. The biggest mindset blocks for copywriters and navigating them. How to work as a “workaholic.” Mindset and journaling practices for both business and personal growth. How to manage two aspects of business: mentorship + copy studio. Managing multiple team members who support the growth of your brand. How to train your team to provide the same white-glove experience you provide your DFY clients. Is it time to hire contractors or full time employees in your business? What processes need to be in place before making your first hire. How to raise your prices – Which marks should we be hitting? How to structure a high-ticket day rate. Copy chiefing and how to work with a junior copywriter. Hiring for your business from a financial perspective and stacking revenue. The secret to creating demand in your business. The struggles of a 6-figure business – Does it get easier? The impact of community and leaning on others for support. Grab your headphones or check out the transcript below.   The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Krystle's website Erin's website Aly's website Episode #207 Episode #245 Aly's episode    Full Transcript: Kira:  Mindset and pricing go hand in hand when you want to raise your prices. Getting over the fear of charging what we're worth is something so many copywriters struggle with in their businesses. In the 271st episode of the Copywriter Club Podcast, we're joined by Accelerator alumni member Krystle Church, who is an elementary school teacher turned business coach who also owns a boutique copywriting studio. Krystle walks us through how she's been able to raise her prices, build her team and increase her confidence over the last few years. Before we jump in, I have some introductions to make, because in this interview, I was actually joined by a co-host, I kicked Rob out of this show completely and Erin Pennings joined me. Erin is a Think Tank member and a B2B copywriter who focuses on brand messaging, website copy and visibility strategies. Erin also has an awesome program called Womp Womp to Wow, which is my favorite title for any program. And it's a 21-day web copy intensive. So Erin actually join me for the initial interview. You'll hear her asking questions. And I have another special guest today, Aly Goulet, who is also a Think Tank member. And Aly, thanks for being here with me today. Can you introduce yourself? Aly:  Yeah, absolutely. Thanks so much for having me. I'm Aly Goulet. I'm a B2B SaaS and IT copywriter, and I also create resource for freelancers, including Genius Portfolio for WordPress. Kira:  Very cool. And before we dive into this interview, you know we love to have some sponsor action. And our sponsor today is the Think Tank,

Over the past few years the ways we work have changed. And the work we do has changed too. In the 397th episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter and regenerative business designer Helen Tremethick about navigating the changes and creating a business that works for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: 4000 Weeks by Oliver Burkeman Helen's website Helen's Cuppa Link (talked about on the show) The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: For a lot of freelancers who write content and copy, work has changed pretty dramatically over the past year. Some of us, especially those who are just starting out have been impacted by tools like Claude and ChatGPT. While others may be struggling a bit thanks to layoffs in niches like tech and SaaS. As opportunities change, smart business owners change along with them. And relationships become even more important than ever. Hi, I’m Rob Marsh, one of the founders of The Copywriter Club. And on today’s episode of The Copywriter Club Podcast, Kira Hug and I interviewed copywriter and regenerative business designer Helen Tremethick. Helen has worked with several business owners as they’ve transformed the work they do. Sometime changing up their deliverables. Other times switching niches or the focus of their work entirely. As we spoke, we kept coming back to one idea… relationships. They’re more important than ever, and that’s one thing that probably won’t change in the near future. Before we jump into the interview, I want to let you know about an upcoming training happening in June in The Copywriter Underground. If you listened to last week’s episode, you learned a bit about the technical things you need to do to ensure the emails you write get to the inbox and not the spam folder and then get opened. But it can be hard to see exactly what to do as you listen to a podcast… it’s audio only, so seeing where to find the tools and settings to adjust, well, you just can’t. So we asked email deliverability specialist Matt Brown to demonstrate exactly how to set up your ESP and google postmaster tools so your emails have a better chance of getting where you want them to go. This is a skill set that clients need desperately. And when you can bring them along with your writing skills, you have what it takes to land high paying email retainers that can last for months or even years. But to get this training, you must be a member of The Copywriter Underground. Learn more at thecopywriterclub.com/tcu.  And with that, let’s go to our interview with Helen. Kira Hug: All right, Helen, we are not going to start with your story, because that's where we started last time, which we figured out was episode 176. And you figured out it was mid-March 2020, so right before the world changed dramatically. So it's good to be with you again. And I think a good place to start could just be around a line of copy on your website, on your home page, there's a line of copy that says, burn it down isn't good business strategy, but when something's got to give dot, dot, dot, and then you go into your brilliant copy. But that grabbed my attention because I feel like I've heard a lot of people around me recently talking about burning it all down and a conversation with neighbors, business owners. And so from your perspective, Where do you feel like people in the online business space, copywriters, where are they at right now with what they're feeling, what they're doing in their businesses? From your experience coaching them, what are you seeing and feeling right now? Helen Tremethick: Oh my goodness. You know, I actually just had a call this morning where I was talking to somebody about exactly this, where it feels like there's a little bit of a different flavor in the air right now that's different from what we knew before.

On the 270th episode of The Copywriter Club podcast, we’re diving into the world of Kira Hug. Who is she really and does she even like to hug? She shares her experiences from the beginnings of her own copywriting career to where she is today and where she plans to go in the future. Tune in to find out: The rise of Kira Hug. What it was like to live in New York City and what her favorite experiences were. Raising kids in Brooklyn and moving to Washington, DC. Kira’s first writing experiences and learning about her love for interviewing. The struggles Kira faced most as she built her copywriting business. Navigating through the head trash that can be such a constant burden for copywriters. How to stop getting in your own way. Kira’s least favorite client project and how she said “see ya later!” Finding the confidence to know you have what it takes to move forward. Building The Copywriter Club, copywriting agency, and raising young children. Was it love at first sight for Kira and Ezra? Are we going to start training for a copywriter’s marathon? Why Kira uses a tiny paintbrush for big projects. The motivating factors that drive Kira to keep going. The push to continue to get better in life and never staying complacent. The biggest takeaways Kira has had from coaching hundreds of copywriters. How your business can have dramatic change by implementing this one thing. Why you can’t let yourself surrender to the head trash. How copywriters can think bigger for themselves. The legacy Kira wants to leave for the world and her kids. Listen to or read the inside scoop of everyone’s beloved copy mom. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Four Thousand Weeks    Full Transcript: Rob:  Welcome everyone. This is another episode of just Kira and Rob talking on the podcast, which means we don't have a written out introduction. I suppose we could talk about how this episode is brought to you by The Copywriter Accelerator, which should be opening momentarily, within days of this episode going live, or within weeks anyway. Accelerator is our basic training, 16-week... It's not really a course and it's not really a membership, but it's a program where you go through with a cohort of other ambitious copywriters and basically set the foundations that you need to put in place for a successful copywriting business. The skillset that you need as a copywriter are different from those that you need as a business owner. And, if you want to succeed at both, you need to have both, and so that's where The Accelerator comes in. Okay, so now that we've dealt with that part, it's just you and me, Kira. Kira:  We've dealt with the whole selling our stuff part, let's get that out the way. Rob:  Exactly. So, 10 episodes ago you interviewed me. We do this every once and a while, where it's just you and me talking, but 10 episodes ago we did a little bit more of like, "Okay, we'll try to dive into a little bit more of behind the scenes Rob." And, of course, we want to turn the tables now and get the behind the scenes Kira, and find out who you really are when you're not necessarily doing The Copywriter Club thing. Kira:  I am the exact same person. Rob:  We're going to find out. Kira:  Shocker. Rob:  Yeah, we're going to find out. Kira:  Yeah, same person. Rob:  Okay, well let's start with a couple of easy questions, warm you up. You've lived in a whole bunch of places. You've been in Chicago, and Virginia, you went to school in Virginia, you lived in New York. I think when we met you even described yourself as, "A New Yorker," that was who you were. Kira:  Oh, yeah. Rob:  And now, you're living in Washington D.C., so I'm curious about the history of Kira traveling around and being in places. What's your favorite place that you've lived?

Our guest for the 269th episode of The Copywriter Club podcast is Lindsey Walker. Lindsey is a public relations expert who owns Walker + Associates Media Group – a boutique public relations agency. Lindsey helps her clients position themselves for visibility and growth. If you want to increase your visibility and authority in the online space, tune into the episode to find actionable steps you can take to increase your impact and grow your brand. Lindsey’s journey into the public relations world and starting a freelance business. The roles that characterize a publicity firm and finding a team that will help you scale your business. How to shift from solopreneur to leader and CEO. – What do you need to have in place? Defining the type of CEO you want to become and how you can begin to look strategically at your business. The process of working with someone in public relations. – What happens first? How long it takes to expect results from PR. How copywriters need to think about their business from a PR standpoint. Are you the bottleneck in your business? The 3 elements to DIY public relations in your business. How to break through when you don’t have connections or people on the inside. How to successfully pitch yourself and the biggest mistakes you need to avoid. The different opportunities to pitch yourself depending on the season and time of year. How to break into the PR space as a writer. The difference between in-house and freelance PR writers. The impact that mindset plays in public relations and how to put yourself out there. When it’s a good idea to think about PR in your business. What is the future of public relations? What Lindsey learned from a life-threatening experience and how it applies to her business today. Advice for business owners who are going through difficult situations. How to handle rejection when sending pitches. Will Kira and Rob become influencers?! PR is an essential tool to grow your business and create a lasting impact. Be sure to grab your earbuds or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground The Copywriter Club Accelerator waitlist  Lindsey’s website Mai-kee’s website Episode 229 with Selena Soo Episode 151 with Patsy Kenney Episode 150 with Brigitte Lyons Episode 152 with Mai-kee    Full Transcript: Rob:  One of the most important activities that you do as a copywriting business owner is marketing, and that can take a lot of forms, everything from cold pitching to social media, and almost literally 100 other activities. Continually marketing yourself and your business is the thing that attracts clients to your door. If you want to succeed long term as a copywriter, you can't ignore this activity. Today's guest on The Copywriter Club Podcast is publicist and PR expert, Lindsey Walker. She knows a thing or two about attracting attention to your business. We met Lindsey when she reached out to pitch a guest for our podcast, and while that particular person wasn't a fit, when we heard Lindsey's story, we knew that she would be. Stick around to hear what she shared about getting people to pay attention to what you are doing in your business. But before we get to all of that, let me introduce my guest host for this episode, Mai-kee Tsang. Hey, Mai-kee. Mai-kee:  Hey, Rob. Lovely to be here. I'm not Kira, but she's here with us in spirit. Rob:  Nope. Kira was with us on the initial interview. Yeah, it's just you and me to talk about all of that. Mai-kee:  Exciting stuff. Rob:  Yeah. If you've been listening to the podcast for a while, you'll remember that Mai-kee shared how she pitched 101 podcast in 30 days way back on episode 152. It's a really good episode. I'll remind you again at the end to listen to it, but make a mental note because you're definitely going to ...

Geoff Kullman is our guest for the 268th episode of The Copywriter Club podcast. Geoff is a direct-response copywriter and brand strategist who helps online entrepreneurs and personal brands tell better stories and make more money. Geoff breaks down how he uses neuroscience and psychology to write impactful copy that converts. Here’s all the things we talk about: The common denominator for copywriters and other writers. Geoff’s journey from devout pastor to direct-response copywriter. The importance of showcasing your abilities and talents within your website and business. How to make niching your own and work for you. The framework that takes people from prospect to customer. How to break down the 6-step framework for strong emails and sales pages. The difference between prompt and pitch and why it matters. Trauma-informed marketing and how to write from a place of empathy. Why the marketing world is shifting and how we can adapt to the changes. How to be more intentional about your client avatar. Finding your brand voice and helping your clients find theirs. Where most copywriters go wrong when creating ideal client avatars. What to leave out of emails to make them more compelling and connect with your audience on a deeper level. The impact neuroscience has on the words we write and why they convert. The psychology of why social proof works so well. What chemicals need to be released during the conversion process and in what order. Can you network as an introvert? Dealing with a scarcity mindset and making the shift to an abundant mindset. If you want to learn more about the psychology behind copywriting, be sure to tune into this episode. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Geoff’s website Geoff’s podcast Gabby’s website Episode 89 Episode 232   Full Transcript: Kira:  When you first started copywriting, you probably learned about creating a client avatar and all about storytelling, but what if you could take it a step further and tell stories that could make an even stronger impact? Our guest for the 268th episode of the Copywriter Club is Geoff Kullman. Geoff uses the power of neuroscience and psychology to create a deeper, more meaningful connection with people, and today I am joined by my co-host Gabby Jackson. How's it going? Gabby? Gabby:  It's going well. How are you? Kira:  Doing really well, Gabby. So you are on our team, we have had so many people in our audience asked to hear more about our team members, and I want to introduce you today just so everyone can get to know you a little bit better. So why don't you just kick off with how you heard about the Copywriter Club and what you do on the team? Gabby:  So, yes, I am super excited to be here. I discovered the Copywriter Club by wanting to find out more information about copywriting in general, and I was all about podcasts, still am all about podcasts, and I just typed in copywriting. This podcast was the first one to pop up, and I started binging episode after episode, and I decided I have to be part of this community, this club, how do I get in? Kira:  No, wait, when was that, Gabby? Gabby:  That was probably last August or September, yeah, so it's been a little over a year. Kira:  Yeah. I remember when we first met you in the underground on our first ... our meet and greet call with you, and we met you, and you just had such great energy that Rob and I were texting each other, we're like, "We have to figure out a way to get Gabby on our team so we can work with her." We were lucky enough that you joined the team, and so what do you do today on the team? Gabby:  So, on the team I handle a lot of the social media aspects, whether that mean graphics or captions, some email writing, podcast show notes and introductions, and some Pinterest tasks as well.