The Content Collective – Details, episodes &amp; analysis

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

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THIS is the reason why I think you should post on social media every day

Monday, September 2, 2024 • Duration 14:05

Ever wondered how often you should post on social media to market your business? And you might be desperately seeking the exact answer of how many times you should post... and in this video I break down the truth about posting frequency and why consistency matters more than you think.

In this episode, we dive deep into the secrets of effective social media marketing for small businesses. Learn the difference between consistency and frequency in content marketing, and discover practical tips for creating quality content every day. I'll show you how to grow your business online without burning out. Plus, get my expert take on social media scheduling and content batching to boost your marketing strategy.

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

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How to Create Content Pillars for Your Small Business

Monday, May 27, 2024 • Duration 12:55

In this episode, we dive into the concept of content pillars and how they can revolutionize your small business content marketing strategy. Learn how to organize, create, and distribute content that engages your target audience and drives business growth. I'll break down the steps to develop your own content pillars and share tips for effective implementation.

MENTIONED IN THE EPISODE...

The Content Curriculum Workshop - https://www.amberfiglow.com/the-content-curriculum

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

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3 RAGE thoughts about the online business industry

Monday, May 20, 2024 • Duration 16:15

In this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow

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3 strategies to help you generate more content ideas

Monday, May 13, 2024 • Duration 12:51

Dive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.

MENTIONED IN THE EPISODE...

And if you want to learn how to create 5 strategic content pillars and 325+ content ideas, check out my workshop The Content Curriculum - https://www.amberfiglow.com/the-content-curriculum

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

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What I learned after publishing 100 videos on YouTube

Monday, May 6, 2024 • Duration 14:38

Hey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner.

Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, YouTube Shorts. If you're new to making videos or if you've been at it for a while, there's something here for you. I'll share easy tips on keeping things steady and making your videos better without all the fancy stuff. So, grab your headphones, and let’s dive into this adventure together!

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

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Step-by-Step Guide: Creating a content marketing strategy for your business

Monday, April 8, 2024 • Duration 18:46

In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.

Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a distinct brand voice and visual identity.

MENTIONED IN THE EPISODE...

FREE Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner

CONNECT WITH AMBER... Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

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I only need 48 content ideas for the entire year...

Monday, April 1, 2024 • Duration 08:39

In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.

Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that this strategy offers, allowing her to adapt to rapidly changing social media trends while avoiding burnout.

Although it may not be suitable for every business, infopreneurs, course creators, and digital businesses can benefit from this approach.

MENTIONED IN THE EPISODE...

The Content System Waitlist - https://www.amberfiglow.com/thecontentsystem

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow

3 Ways to Repurpose Your Content and Enhance Your Content Creation Strategy

Monday, March 18, 2024 • Duration 07:28

In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber emphasizes the efficiency and effectiveness of repurposing content to create a variety of posts from one original piece. She encourages viewers to incorporate these strategies into their content creation workflows and offers a content repurposing guide for more help.

MENTIONED IN THE EPISODE...

The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

5 Posts to Create Content Strategically on Instagram

Monday, March 11, 2024 • Duration 15:17

In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy.

Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's content consumption habits.

She provides insights on how each post type can help achieve specific marketing goals and offers practical tips for optimizing content performance.

MENTIONED IN THE EPISODE...

The Content Planner - https://www.amberfiglow.com/thecontentplanner

CONNECT WITH AMBER...

Website: www.amberfiglow.com

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/