The Conscious Marketer podcast is for spiritual teachers, coaches, authors, and entrepreneurs who are committed to making an impact locally and globally. Hosts Richard Taubinger and Kylie Slavik understand the power of true transformation and online marketing. They work with their clients to build a strong foundation to drive growth and meaningful results and they are sharing it all on the podcast.
Listen for strategies about launching in today’s digital space, marketing trends that will impact growth and behind the scenes stories about what it takes to be successful in the transformation information space today.
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Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa.
Ben, a renowned messaging expert and business growth strategist, shares his extraordinary journey from an aspiring basketball player facing physical setbacks to a celebrated coach and consultant. Discover how his experiences shaped his understanding of human behavior and communication, skills vital for effective storytelling and marketing.
This episode is packed with practical advice for entrepreneurs and marketers seeking to refine their storytelling techniques and make a lasting impact.
Tune in to this new episode of The Conscious Marketer podcast — Expertly Crafting Your Story and Messaging
Key points covered in this episode:
00:00:00 Introduction.
00:04:02 Overcoming Life-Threatening Health Crisis. Ben Patwa narrates his life-changing experience of overcoming a severe health crisis where both his kidneys failed, leading to emergency surgery. This pivotal moment in his athletic career marked the beginning of his journey into personal reinvention and resilience.
00:07:40 Transition from Athletics to Persuasion and Marketing. Ben discusses his transition from a successful athletic career to becoming an expert in persuasion, marketing, and storytelling. He attributes his skills in observation and behavioral mechanics to his success in both fields.
00:11:59 Ben's TED Talk Insights. Richard and Ben delve into the world of TED Talks, exploring the essence of delivering a message that resonates deeply with audiences. Ben emphasizes the importance of caring about what the audience needs to hear, rather than just focusing on self-expression.
00:15:58 The Art of Effective Communication. Ben discusses the necessity of aligning a talk's content with its core idea for maximum impact.
00:17:14 Audience-Centric Approach to TED Talks. Kylie inquires about crafting a TED Talk with a broad audience in mind. Ben suggests considering the audience's mindset, biases, and emotions you want to evoke.
00:24:50 Marketing for Different Levels of Consciousness. Ben offers profound insights into marketing strategies that cater to different levels of human consciousness. He elaborates on the importance of knowing how the target audience processes information and what matters to them.
00:27:48 The Art of Persuasive Communication. Ben provides a real-time demonstration of his thought process in crafting a message, emphasizing the importance of creating curiosity and building a narrative.
00:34:03 The Challenges of TED Talks and Idea Selection. Ben dives into the intricacies of TED Talks, discussing how certain topics may be shadow-banned or not fully embraced by the platform.
00:38:36 Matching the Message to the Audience and Occasion. Ben explores the importance of tailoring messages to suit the audience and the occasion, whether it's a TED talk, a corporate pitch, or a different platform. The necessity of understanding the audience's needs and expectations to effectively communicate and connect with them.
Ben Patwa, a dynamic Messaging Expert and Business Growth Strategist, joins us today with his profound insights and expertise. Renowned for his work with entrepreneurs, TEDx speakers, and major organizations globally, Ben stands out as a master of communication, messaging, and innovative sales strategies grounded in neuroscience and behavioral psychology. His diverse journey, spanning roles as a professional athlete, executive coach, and advisor to startups, has equipped him with unparalleled skills in shaping impactful messages.
His unique coaching approach not only pushes boundaries but also inspires clients to achieve new heights of performance. Rising rapidly as a thought leader in the consulting world, Ben Patwa is rapidly becoming a prominent and influential figure in the industry.
Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don't consider themselves natural salespeople.
Join Richard and Kylie as they welcome Nicole Cramer, a former teacher turned entrepreneurial sales and conversation coach. Nicole shares her unique journey from the classroom to the sales floor, revealing how she transformed her teaching skills into sales expertise.
This episode is a treasure trove for anyone who feels apprehensive about sales, offering insights into overcoming limiting beliefs and embracing your inner salesperson.
Discover her strategies for making sales feel natural and not "salesy," and understand why selling is ultimately about serving others.
Tune in to this new episode of The Conscious Marketer podcast —The Art of Selling for Non-Salespeople
Key points covered in this episode:
00:00:00 Introduction
00:05:17 Sales is a Form of Service. Nicole shares her philosophy that 'selling is serving,' changing the game for those averse to traditional sales approaches.
00:06:49 Overcoming the Fear of Sales. Nicole and Richard discuss strategies to help people see sales in a new light, focusing on relationship-building.
00:09:49 The Power of Authentic Conversations in Marketing. Kylie highlights the importance of genuine conversations in marketing. They discuss how reframing one's approach to conversations can lead to successful marketing strategies
00:15:33 Consultative Selling in Practice. Kylie shares her experience with a chiropractic office that successfully shifted to a high-ticket offering, guided by Nicole's advice.
00:17:42 Avoiding Sales Pitfalls. Richard steers the conversation to uncover common mistakes in sales. Nicole identifies key pitfalls such as going into conversations with a pitch mentality.
00:23:05 Directing Conversations Effectively. Nicole advises on the significance of understanding the purpose of each conversation. She suggests asking clients what would make the conversation successful for them.
Breaking Through Marketing Fears That Keep You From Moving Forward
Thursday, November 16, 2023 • Duration 17:56
Feeling lost in the sea of online offerings? Concerned that your voice won't be heard through the noise? Don’t worry! In our newest episode, we're tackling the big elephant in the room: Market Saturation Myths.
We reflect on the transformative shift from traditional to online realms, spurred on by the challenges we've all faced recently. But these shifts aren't just changes, they're opportunities. Opportunities for you to step up, redefine the narrative, and connect with those who are already seeking what you have to offer.
It's time to step into the spotlight and show the world that there's always room for value, for transformation, and you.
Tune in to this new episode of The Conscious Marketer podcast — Breaking Through Market Saturation Myths
Key points covered in this episode:
00:00:00 Introduction
00:01:20 The evolution of Internet marketing. How the perception shifted with COVID-19, leading to a massive move to online platforms.
00:06:45 Expansion and contraction of markets. The transformative market's explosion in recent years.
00:11:19 Strategies for maintaining an online presence. Differentiating oneself through unique offerings, branding, and superior transformational results.
00:12:48 Positioning and authority. Tips for increasing market status by sharing origin stories, and leveraging others' audiences through interviews. Using storytelling to elevate authority.
00:16:27 The nature of competitive markets. Finding opportunities in well-populated markets, understanding the importance of timing. Tapping into perennial human needs that persist over time.
00:17:04 Elevating authority and status for market positioning. The importance of establishing authority to become a top choice for customers seeking transformation.
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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.
Awaken Your True Storyteller's Voice with Tanya Taylor Rubinstein
Thursday, November 9, 2023 • Duration 39:38
Are you feeling stuck in your writing journey and lacking new ideas for crafting stories?
Try drawing from your lived experiences! Author and storyteller Tanya Taylor Rubinstein believes that to become an embodied writer, you must holistically retrieve your unique voice. She shares her valuable expertise on the profound depth of somatic writing, the transformation of ancestral trauma into narratives, and the enduring power of storytelling across cultures.
Heal, enlighten, and create lasting change in this world through your own voice!
Tune in to this new episode of The Conscious Marketer podcast — Awaken Your True Storyteller's Voice with Tanya Taylor Rubinstein.
Key points covered in this episode:
00:00:00 Introduction
00:01:44 Tell stories from your lived experience. Use personal storytelling to heal and address intergenerational trauma. Access and express your lived experience through somatic writing.
00:08:46 Storytelling is all about belonging. We all have an intractable knot—the thing that we want the most. Create a space of belonging where everyone has the right to belong without enabling violence or retribution.
00:15:07 The stories of marginalized people are more powerful. Psychologists, coaches, and healers, with their own personal stories, are the most important in this field. Seek ways to help women, non-binary people, and queer people share their stories and get into leadership roles, since there aren't enough women in leadership roles in the somatic world.
00:17:51 Don’t work from the head but from the body. Combine somatic practices with literary writing to create a deep and intimate storytelling experience. Work with the spirit through the body, specifically the gut, as it represents resilience and offers a different perspective. The process may be simple, but it took many lifetimes to be discovered.
00:31:19 Stories are our true inheritance. Our stories hold the power to shape the future. The only thing that people care about when faced with mortality is for their stories to be heard and remembered. Storytellers have the ability to influence the direction of the future, just as our ancestors did in ancient times.
Optimizing Interaction Through The Process Communication Model
Thursday, November 2, 2023 • Duration 25:28
Ever had that feeling when you're speaking to someone, and no matter what you say, it just doesn't seem to resonate with them?
Welcome to today's episode of the Conscious Marketer podcast. Today, Kylie and I delve deep into the secret behind every interaction: The Process Communication Model, or PCM.
This is not just another "personality type" system, instead, it’s a revolutionary model that explains how each one of us perceives the world. There are six distinct ways, and understanding them can be the key to more meaningful, impactful conversations.
Let's journey together to create deeper connections, and more impactful communications, and truly understand the secret behind every interaction.
Tune in to this new episode of The Conscious Marketer podcast — The Secret Behind Every Interaction
Key points covered in this episode:
00:00:01 Introduction
00:01:27 Understanding the PCM system helps in perceiving the world. The six different ways to perceive the world are discussed, along with the value of communicating in the style and perception preferred by the listener.
00:08:08 Understanding the Process Communication Model (PCM). There are six types including Thinker, Harmonizer, and Imaginer. The model helps in understanding how different people perceive and communicate, shedding light on why certain individuals resonate with certain types of language and messages.
00:11:40 The significance of PCM in marketing. Knowing the dominant types in your target audience can drastically change how you frame your marketing messages. The choice of words and message framing is crucial to truly connect and engage with the audience.
00:17:05 The importance of understanding individual communication styles. The Process Communication Model (PCM) allows you to identify and interact with different types of clients effectively. Recognizing the distress patterns in individuals can lead to better communication and intervention when necessary.
00:22:35 Distinguishing PCM from personality tests. Unlike many personality type models, PCM focuses on perception and offers actionable ways to improve communication. The model helps in ensuring effective interaction with others by adapting one's communication approach.
Mastering Your Space and Life Energy with Danijela Saponjic
Thursday, October 26, 2023 • Duration 25:02
Does your cluttered space drag you down, making it hard for you to find the energy, inspiration, and opportunities you want in your life?
Stop blocking your life energy! Feng Shui and space healing expert Danijela Saponjic believe that you are the master of your life energy. She imparts her 20 years of experience on how home clutter blocks chi passageways, how Feng Shui empowers you to take inspired action, and how simple things like desk placement in your business can hinder your success.
Break free from the clutter of life and bring back the inspiring flow of peace and clarity to your own life.
Tune in to this new episode of The Conscious Marketer podcast — Mastering Your Space and Life Energy with Danijela Saponjic.
Key points covered in this episode:
00:00:00 Introduction
00:04:31 Know the flow of your life energy. Identify what blocks your flow of chi and clear them from your home, office, and thoughts. You’ll start to see things happen and opportunities open once you clear up these blockages.
00:06:02 Master the energy of your space. Feng Shui items are not effective on their own. Put an intention into it and go into action. Use these items as symbols to remind you to take inspired action.
00:7:45 What you see is what you get. What you see in your space reflects your state of mind. Does your desk align with where you want to be? Aim to have clarity and vision in your space, and opportunities will align themselves for you.
00:10:11 The desk is the base of your business. Be mindful of where you position your desk. Make it stable, clean, and clear. Recreate and declare the energy of your desk. Wherever you place your desk, it will show up in your work.
00:14:11 How you do anything is how you do everything. If you start with clutter, you’ll end up with a cluttered mind. Be mindful of the energy you create whenever you cook, work, or think.
00:16:28 A clear space brings you emotional peace. Always strive for balance between your Yin (relaxed) energy and your Yang (cluttered) energy. We all have limited space. Have a separate Yin and Yang energy room so that when you rest in Yin energies, you can truly indeed rest.
Maximizing Your Podcast As A Marketing Tool with Justin J. Moore
Thursday, October 19, 2023 • Duration 32:31
Do you struggle with marketing your own voice and having authority in your industry?
It’s time to take advantage of podcasting! Internationally recognized singer-songwriter and Podigy Podcast CEO Justin J. Moore believes that podcasting is one of the most valuable marketing strategies for business owners and solo entrepreneurs.
He shares his insights on the importance of video in today’s podcasting landscape, building trust and credibility with your audience, and practical ideas on how to set up your podcast for success.
Rise above the noise and let your message be heard!
Tune in to this new episode of The Conscious Marketer podcast — Maximizing Your Podcast As A Marketing Tool with Justin J. Moore.
Key points covered in this episode:
00:00:00 Introduction
00:06:03 The essence of using video for podcasting. Without video, content creation becomes difficult and ineffective. Video is the only way forward for podcasters.
00:08:46 Grow your podcast in the right places. Don’t grow a YouTube channel from scratch for a podcast, as it is smaller and requires an existing audience or YouTube channel. Focus on gaining reviews and having better guests, rather than ranking videos higher.
00:12:26 Establish your authority on social media. Instagram is a good place where you can build your authority in your field. Seeing your face and continuous sharing of content from your show through reels creates and sustains audience trust.
00:14:21 Come up with podcast ideas you enjoy. Don't think too much about the people who will be there to listen. Start with what you're really interested in instead. People will be drawn to you when you keep doing something that fits with who you are.
00:22:06 Generate leads from your podcast. Unlike paid ads, podcasts can generate clients in a longer way, requiring patience. Podcasting is also a time-saving tool, saving clients money and time by not having to spend time on content creation.
How to Build Your Platform Up with Richard Taubinger and Kylie Slavik
Thursday, October 12, 2023 • Duration 20:00
An online platform is a powerful tool for connecting offers, generating leads, and gathering a loyal customer base.
It requires well-crafted solutions that take your ideal client to different levels and consistency in engaging with and building your audience. You must be able to provide value on the front end and get them wanting to hear more.
From content creation to affiliate marketing, these are just some of the ways you can do to expand your platform.
Tune in to this new episode of The Conscious Marketer podcast — How to Build Your Platform Up with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
00:00:00 Introduction
00:04:02 Grow an email list or a Facebook group to at least 10,000 members. Set up a free opt-in gift that targets your audience’s pain points, tailoring it into a solution they can’t resist. Bigger companies looking to support you want to see you have a strong audience base.
00:06:51 Create your own method, formula, or idea. You want to be the authority of your niche. Let it permeate through your podcast title, books, and main course. Get in the game of posting online, figure out your branding, and outsource the tedious work to the experts.
00:09:02 Cultivate a strong relationship with your audience. The best way to do this is to create valuable content. Identify your avatar and tell stories that cater to their problems and instill hope for transformation. Vary your content: text-based, images, or videos. You can also choose one you enjoy making and ensure it's promoting your audience to engage with you.
00:13:29 Form a powerful network organically. Find ways to help others without anything in return. Make affiliate partnerships with entrepreneurs who have offers your audience might need and vice versa.
00:17:33 Start where you’re at and grow it. Pick one strategy that brings you joy and run with it. Everyone begins with zero visibility, but staying consistent will help build your platform over time.
How to Amplify Your Voice For Your Spiritual Purpose with Lauri Smith
Thursday, October 5, 2023 • Duration 38:22
Have you recognized your purpose in this world but are too afraid to speak up?
Stop hiding your gifts from the world! Public speaking coach Lauri Smith believes that your voice needs to be heard. She shares her valuable expertise on how visionaries and conscious entrepreneurs like you can reawaken your charisma, speak your truth to audiences of any size, and anchor yourself into your true voice.
We challenge you: Silence the inner critic and turn up the volume on your story!
Tune in to this new episode of The Conscious Marketer podcast — How to Amplify Your Voice For Your Spiritual Purpose with Lauri Smith.
Key points covered in this episode:
00:00:00 Introduction
00:06:58 Face your soul suckers. Identify and separate them from your true intuitive voice. Your higher self should be the driver of how you show up and speak.
00:08:45 Do these exercises to find your voice. For 60 seconds, speak about how you’re feeling in your body. You can also write them down. Be in an intimate group that allows you to share your thoughts without judgment. Notice which soul suckers are speaking to you. Find where your body tends to tense up in challenging situations.
00:15:14 Take control back and play with your loving edge of comfort. You could be operating from a parent’s voice in your head. Let it go and increase the volume of your own voice. What do you truly want to do?
00:19:00 Feeling regret after creating something? Surround yourself with aligned people and ask for their feedback before making vulnerable choices. Don’t forget to celebrate small wins to quiet that inner critic.
00:26:21 Everyone has charisma. Learn how to awaken it. Give yourself permission to be heard and felt by everyone. We are born with this energy – you no longer have to dim yourself to make others comfortable.
00:32:02 Your story matters. Your words and experiences can move people. You don’t have to try so hard as long as you’re speaking your truth. As a messenger, it’s your divine duty to transform the world, starting with the small rooms you are in.
Marketing as a Profit Center with Richard Taubinger and Kylie Slavik
Thursday, September 28, 2023 • Duration 18:54
With digital marketing, you only need two minutes or less to convince your ideal client to buy your product. But with 60 billion pieces of content uploaded every day, how will you stand out from the noise?
Accelerate e-commerce sales by enhancing your self-liquidating funnel. There are different ways to make this model work for you and your business. Learn more about how you can harness the benefits of effective online advertising in the next 20 minutes!
Tune in to this new episode of The Conscious Marketer podcast — Marketing as a Profit Center with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
00:00:00 Introduction
00:05:42 Scale your self-liquidating funnel to convert more. If you spend $100 on ads and make 2x more, you want to do that as many times as possible. This model allows the customers to find you and instantly gain returns.
00:08:02 Every step of the funnel matters. Be clear with your offer that it targets your ideal client’s pain point. Maximize your ad copy, images, opt-in page, and other factors by working with an ad expert.
00:13:01 Set offers your audience wants and that allow for ascension. If you have won over your ideal client with your low-tier products and services, they are more likely to go after your premium ones as well.
00:15:57 Your best clients want (and are willing to pay) for the high-ticket offers. These are the people who understand how your service will transform their lives and want a personalized experience. Win their trust and build rapport with them.
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The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.
CONNECT WITH US
Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.
00:29:42 The Myth of Outsourcing Sales. Richard discusses the common myth that sales and marketing can be entirely outsourced, especially for personal brands.
00:34:11 The 'Exactly What to Say' Method. Kylie asks about Nicole's approach, based on the book "Exactly What to Say." Nicole explains that the effectiveness of sales is not just in the words used but in the approach to conversations.
00:38:15 Sales as Personal Development. Richard reflects on how embracing sales can be a journey of personal development. He discusses how moving past old scripts and identities, and approaching sales with the right intention can transform lives.
00:44:17 Selling Beyond Products and Services. Nicole concludes by emphasizing the significance of selling belief in oneself. She describes sales as a process of convincing clients to trust in their decision-making and the possibilities that lie ahead.
Nicole Cramer is a trailblazing entrepreneur and Sales Conversation Coach, renowned for her expertise in blending human connection, sales psychology, and strategic communication. She holds the distinction of being an Exactly What to Say™ Certified Guide. After a remarkable seven-year stint in corporate sales, Nicole ventured into founding her coaching and training company, focusing on empowering women to enhance their earning potential through masterful sales conversations.
Her innovative approach transcends traditional sales tactics, integrating the art of conversation with the science of sales, making her a sought-after Keynote Speaker and Corporate Sales Trainer. Nicole's passion extends beyond her professional realm; she is an avid salsa dancer and a devoted dog parent to Cassie. Her current drive involves helping entrepreneurs and sales professionals redefine their sales strategies, ensuring they are authentic, effective, and deeply rooted in the principles of connection and engagement.
00:33:30 Find your sense of belonging through your ancestral heritage.
By reconnecting with our ancestors, we can tap into our true power and find a sense of belonging. Creative possibilities arise when we have access to multi-generational perspectives and the support of our ancestral community. When we honor the past, we honor the future.
Tanya Taylor Rubinstein developed somatic writing as a way for her students to become embodied writers. By holistically retrieving voice, untethering power, and writing stories, they are able to experience a profound personal connection to their work. By writing and publishing their memoirs and performing their solo shows, they become positioned as leaders to evolve the culture. The somatic writing process and practice are the thirty-year synthesis of her work as a narrative-based master teacher. She has worked with well over a thousand people over the last twenty-one years to write memoirs, monologues, and solo shows.
Danijela Saponjic is an esteemed Feng Shui and Space Healing Master with over 20 years of experience. As the founder and CEO of Unfolding Space and the Space Healing Method, in her School of Spiritual Design, she teaches aspiring practitioners to tap into their intuitive abilities and create balanced spaces.
Justin J. Moore is an internationally recognized singer/songwriter with a catalogue boasting 50 million streams. As a social media music influencer, he has a following of 300 thousand and an estimated 1 billion views of his videos. Justin is also the founder and CEO of Podigy Podcasts, a podcast production agency aimed at helping coaches simplify their content creation and become recognized industry leaders.
Lauri Smith is a speaker, an intuitive public speaking and leadership coach, and the author of Your Voice Matters: A Guide to Speaking Soulfully When It Counts. She helps sensitive visionaries, ambitious empaths, and loving rebels on a soul-driven mission to stand in their power, speak their truth, and lead so they can do their part to change the world with authenticity, creativity, and courage. She envisions a world in which everyone shares the vibration of their soul’s purpose through their voices and together, we reach global harmony.
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