I see a lot of aspiring business owners doing this:
You’re waiting until you’re “ready” before you take the leap.
A dear client asked me about the “thin line between readiness and procrastination.”
After coaching hundreds of business owners, I can tell you this:
Chances are, you are being fooled by your own brilliant mind. Feeling of “lack of readiness” is usually procrastination.
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Here’s the truth:
I rarely feel “ready”.
When I started writing this article, I felt maybe I wouldn’t have enough to say… maybe I should do more research or journaling or give it a few more days (or weeks) before I’m ready to start writing this.
When making a video — at the moment I press “record” I feel like I could’ve spent another hour thinking about the topic.
When I launch a course, I know I could spend several more months (or years!) researching the topic… but I remind myself that whatever I already know will be helpful to the students. We are usually much harsher on ourselves than our students / clients are.
The founder of Linkedin, Reid Hoffman, famously said this:
If you’re not embarrassed by the first version of your product, you’ve launched too late.
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I feel embarrassed often… because I create often.
Every book that I publish, I feel slightly embarrassed by… but the reality is that if I waited until a book was “ready” I might never publish. Thankfully I do publish, because book after book, each one is getting better. I can always re-publish and re-launch a 2nd edition later… and I am already planning for it!
Every course that I teach, I’m embarrassed by, but I also get feedback that makes the course better, year after year.
I’m doing this for the long term journey of growth, not just short-term experiences of posting, publishing, launching.
The creative process, the reality of building an authentic business, requires this continual practice:
Transform fear into Love.
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