The Coach Business School Podcast – Details, episodes & analysis

In this episode, I share a powerful reminder of how the skills you develop on your journey to becoming a coach can often become more economically valuable than your actual one-to-one coaching.

This conversation is for anyone who is coaching-curious, newly qualified, or already established and feels they have to leave their previous career behind. We explore how to identify your "superpowers”, those existing skills and hard-earned lessons from your past, and combine them with coaching to create high-value, unique offerings that the market is searching for.

What you’ll learn in this episode:

• Why your best coaching opportunities are often hidden in your "warm leads" and existing networks

• The mistake of walking away from your previous career's expertise

• How to leverage high-impact skills like documentary making or photography to build stature

• Why the world’s most successful coaches (like Tony Robbins) make more from marketing than coaching

• How to wrap your coaching skills around a specialist technical skill (like book publishing)

• Why every new skill you pick up is a potential new revenue stream

• How to move from being a "generalist" to a "specialist" with a unique superpower

Timestamps

00:00 – 02:00 Intro: Why coaching skills are more valuable than you think 

02:00 – 04:00 The "Existing Career" Trap: Why you shouldn't say goodbye to your past

04:00 – 06:00 Nina’s Story: Leveraging documentary making as a coaching superpower

06:00 – 08:00 Beyond one-to-one: How technical skills generate inbound interest 

08:00 – 10:00 The Book Coach example: Combining publishing expertise with coaching logic

10:00 – 11:30 Lessons from the pros: Why top coaches are actually master marketers 

11:30 – End Reflective work: Identifying your own monetisable "wraparound" skills

If this episode resonated and you want to go deeper, here are a few ways to continue the journey.

If you’re thinking about becoming a coach, come and join me at Coach Business School (https://coachbusiness.school/). You can start with the Foundation Certificate in Coaching, which gives you a taste of what it’s like to train as a coach.

If you’re already a qualified coach, you can train with me in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/), or join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

You can also access two free courses at andyramage.com (https://andyramage.com/).

The first is The Alcohol Free Advantage (https://andyramage.com/unlock-your-alcohol-free-advantage/), which explores the powerful benefits of removing alcohol.

The second is Train Your Brain (https://andyramage.com/how-to-train-your-brain/), where I teach simple tools to help you run your mind more effectively.

And if you’d like to work with me live, join my Limitless (https://andyramage.com/unleash-your-limitless/) self development event in London this 21st of March.

I would love to see you on the journey.

Let’s do this.

This might be a slightly controversial episode.

The accreditation bodies probably won’t love what I’m about to say, but it’s something I’ve learned through years of coaching in the real world.

When we train as coaches, we’re taught the pure essence of coaching. Client led. Minimal talking. Powerful questions. Silence. Reflection. And that skill is absolutely essential.

But in the real world of coaching, something interesting happens.

Sometimes coaching alone isn’t enough.

In this episode, I explore the three modes I believe make truly great coaches: coaching, mentoring, and teaching. I share how my own coaching has evolved and why introducing teaching into coaching sessions can massively accelerate results for your clients.

If you’re a coach, this could transform the way you structure your sessions and the impact you create.

What You’ll Learn In This Episode:

• Why pure coaching is the most important skill to master first

• The common misconception many coaches have about accreditation rules

• The three coaching modes that create transformational results

• Why mentoring can be powerful when used at the right moment• How teaching can unlock breakthroughs for your clients

• The concept of “the map is not the territory” and why beliefs shape everything

• How introducing learning can accelerate the coaching process

• Why real world coaching often evolves beyond textbook theory

• How to structure sessions using teaching, coaching, and mentoring

• Why courageous coaches are willing to challenge the rulebook

Timestamps

00:00 – 02:00 Why this conversation might be controversial

02:00 – 04:00 The essence of pure coaching

04:00 – 06:00 Where accreditation bodies focus their training

06:00 – 08:00 The real world challenge many coaches face

08:00 – 10:00 The three modes of coaching

10:00 – 12:00 Why teaching can unlock powerful breakthroughs

12:00 – 14:00 The “map is not the territory” concept

14:00 – 16:00 Designing coaching journeys for clients

16:00 – 17:30 Why great coaches challenge the rulebook

17:30 – End Courage, creativity, and evolving as a coach

If you want to train as a coach and learn these skills properly, come and join me at Coach Business School (https://coachbusiness.school/).

We run a treble accredited diploma in positive psychology and coaching psychology, and we also help qualified coaches build the coaching business of their dreams through our Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/).

You can also train in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/) and our upcoming ADHD Coaching (https://coachbusiness.school/adhd-coaching-specialism/) specialism.

If you’d like to join us, explore the training, or book a call with the team, check out the links below.

Keep coaching.

In this episode, I share one of the most personal and philosophical podcasts I have ever recorded. This is about moral ambition, meaning, and what we choose to do with our short and precious lives.

For many years, I lived in a career that was brilliant at generating income but bankrupt of meaning. Coaching became the doorway that helped me question everything and ultimately change the direction of my life.

This episode is an invitation to reflect deeply on how you use your time, your energy, and your talents. Coaching is not just a profession. It is a vehicle for contribution, service, and doing real good in the world without burning your life to the ground.

What You’ll Learn in This Episode

• What moral ambition really means and why it matters
• Why so many people feel unfulfilled in their careers
• The difference between generating income and creating impact
• How coaching creates meaning through service
• Why contribution is essential for long-term fulfilment
• How coaching fits alongside a career rather than replacing it
• The danger of grinding through life without reflection
• Why courage is required to live differently
• How to use your skills to do real good in the world
• Why coaching is one of the most powerful vehicles for change

Timestamps

00:00 – 02:00 Moral ambition and why this conversation matters
02:00 – 04:00 Career success without meaning
04:00 – 06:00 The illusion that money equals fulfilment
06:00 – 08:00 Discovering coaching and reflective thinking
08:00 – 10:00 Doing good better and effective contribution
10:00 – 12:00 Coaching as a gateway to purpose
12:00 – 14:00 Building contribution alongside a career
14:00 – 16:00 Why most people never question their path
16:00 – 18:00 Using your life force to serve others
18:00 – End Planting trees you may never sit under

If this episode resonated and stirred something in you, here are a few ways to take the next step.

If you want to become an accredited coach and learn the skills to change lives, come and join me at Coach Business School. I will guide you personally through the training.

If you are already an accredited coach and want to build a sustainable, impactful coaching business, join me inside Coach MBA, where I teach marketing and business specifically for coaches.

If living alcohol free is part of your journey, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise. 25% of net profits go into building a foundation to do good in the world.

And if you want daily structure, support, and connection around living alcohol free, download DRYY, my alcohol free app and community. It is designed to help you build consistency, clarity, and momentum without doing it alone.

I would love to see you in the training very soon.

Let’s do this.

In this episode, I speak directly to you as a coach about what I believe is the real foundation of long-term success. Your own self-development.

Coaching is not something you switch on for clients and switch off afterwards. It is a way of running your mind, challenging your thinking, and choosing beliefs that create clarity, confidence, and momentum. If you are not living the learning, something has been missed.

This episode is an invitation to turn the coaching lens back on yourself and apply the same tools you give to others to your own life and business.

What You’ll Learn in This Episode

• Why self-development is the foundation of great coaching
• How untrained thinking quietly limits performance
• Why belief-level work creates lasting change
• The danger of treating the future like a fact
• How negativity bias shapes your experience of life
• Why comfort zones shrink as coaches grow
• The link between courage, growth, and fulfilment
• How goal setting activates opportunity
• Why coaches must apply the work to themselves first
• How to live in a friendly universe

Timestamps

00:00 – 02:00 Why self-development matters more than technique
02:00 – 04:00 Coaching as a philosophy for life
04:00 – 06:00 The untrained brain and negativity bias
06:00 – 08:00 Belief-level coaching and real transformation
08:00 – 10:00 Options versus outcomes
10:00 – 12:00 Catching your own thinking traps
12:00 – 14:00 Why the future is always made up
14:00 – 16:00 Comfort zones, courage, and growth
16:00 – 18:00 Goals, focus, and activating opportunity
18:00 – End Living the learning and leading by example

If this episode resonated and you want to take your development further, come and join me at Coach Business School. If you want to get accredited as a coach, I will personally guide you through the training from start to finish.

If you are already an accredited coach and want to master the business and marketing side of coaching, join me inside Coach MBA.

And if part of your self-development journey includes living alcohol free, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise.

I would love to see you in the training very soon.

Let’s do this.

In this episode, I dive into one of the biggest questions I get asked. Can you really build a thriving coaching practice part-time alongside a busy career and family life? The answer is yes. In fact, I built my coaching business this way before ever stepping into coaching full-time. I’ll walk you through how I did it, what I learned, and how you can use the same approach to create freedom, purpose, and possibility without burning your bridges.

If you’re ready to unlock a coaching career that fits your life rather than takes over your life, this one is for you.

What You’ll Learn

• Why part-time coaching is often the smartest route
• How to build your coaching skills while staying in your current career
• The mindset shift that creates courage instead of fear
• How to create more time without sacrificing family or income
• When to know it is time to go full-time
• Why your current job is your greatest coaching opportunity
• How to avoid early pressure that kills most coaching dreams
• The real path to freedom, meaning, and purpose
• Practical steps to build momentum immediately
• How to transition beautifully into a coaching life you love

Timestamps

00:00 – 02:00 The part-time versus full-time coaching question
02:00 – 04:00 Why I never burned my bridges
04:00 – 06:00 How coaching transformed my performance at work
06:00 – 08:00 Finding meaning and purpose on the side
08:00 – 10:00 Experimenting safely and learning what works
10:00 – 12:00 Creating time from a busy life
12:00 – 14:00 Spotting the economic potential of coaching
14:00 – 16:00 Becoming courageous inside your existing career
16:00 – 20:00 Stepping stones toward full-time coaching
20:00 – 23:00 How coaching gives you freedom, purpose, and impact
23:00 – End Your job is your coaching launchpad and the pathway forward

If this episode sparked something inside you and you want to take the next step on your coaching journey, here is how you can join me.

If you want to get accredited as a coach, come join me inside Coach Business School. I deliver the training personally and I would love to support you.

If you are already an accredited coach and want to master the business and marketing side of coaching, join my Coach MBA programme for accredited coaches.

I would love to see you inside the training very soon.

Let’s do this.

In this episode, I sit down with the brilliant Sara Vening to talk about something every coach needs to revisit time and time again. Your whys. Why you coach. Why you want to help people. Why this work matters to you.

Sara shares her journey from the collapse of Northern Rock, to leadership roles, to being coached herself, to eventually stepping forward and becoming a coach. We explore the fear, the learning curve, the breakthroughs, and the joy of helping real humans create real change.

If you ever lose sight of your purpose, this conversation will bring you back to centre.

What You Will Learn in This Episode

• Why understanding your whys is essential for staying motivated as a coach
• How Sara went from leadership roles to coaching
• Why early experiences of being coached can be life-changing
• How to build confidence by coaching real people
• Why offline networking often beats social media
• How to create a meaningful, flexible coaching career

Timestamps

00:00 – 02:00 Why your whys matter and setting up the conversation
02:00 – 04:30 Sara’s first experience of coaching at Northern Rock
04:30 – 07:00 Emotional breakthroughs and the power of being coached
07:00 – 09:30 Taking the plunge into formal coach training
09:30 – 12:00 Coaching real humans and building early confidence
12:00 – 14:30 Transformative client stories and aha moments
14:30 – 17:00 Celebrating her EMCC accreditation and next steps
17:00 – 19:30 Offline networking and why it outperforms social media
19:30 – 22:00 Building relationships, referrals and real opportunities
22:00 – End Designing a meaningful coaching life and the future ahead

If Sara’s story inspires you and you want to take the next step into coaching, come and join me at the Coach Business School.

Let’s do this.

In this episode, I sit down with the brilliant Danny Wicks to explore what it really takes to build a coaching business that supports your life rather than consumes it.

We talk honestly about corporate pressure, anxiety, burnout, identity shifts, and the courage it takes to move away from chasing money and exits towards building a business and life you actually love.

Danny shares his journey from banking and consultancy into coaching, what the Ibiza retreat unlocked for him, and why you cannot shortcut the process if you want something real and sustainable.

What You Will Learn in This Episode

• Why chasing money and exits leads to emptiness
• How anxiety and personal struggle led Danny into coaching
• Why you cannot skip the process in coaching or business
• How he built a successful business without social media
• What it really means to create a business and life you love

Timestamps 

00:00 – 02:00 Welcome, retreat reflections, and why this conversation matters
02:00 – 06:30 Danny’s corporate life, anxiety, and breaking point
06:30 – 10:30 Therapy, self-work, and discovering coaching
10:30 – 15:30 Why the Ibiza retreat became a life-changing moment
15:30 – 20:30 Transitioning from consultant to coach while staying employed
20:30 – 25:30 Building a business by earning your stripes
25:30 – 30:30 Do not skip the process in coaching or business
30:30 – 36:00 Scaling without social media and doing the opposite
36:00 – 42:30 Redefining success and creating a business and life you love
42:30 – End The long game, meaningful work, and Danny’s message to coaches 

If this conversation resonated and you want to become an accredited coach or take your coaching business to the next level, come and train with me at the Coach Business School.

I’ll personally guide you through both your coaching skills and your business growth.

I’d love to support you.

Let’s do this.

In this episode, I explore one of the most powerful truths in coaching. Your biggest life struggle, the thing you thought might break you, can become the greatest gift you ever bring to others. I see this time and time again. Coaches are often drawn to this work because they have overcome something significant. Burnout, redundancy, divorce, injury, menopause, alcohol, anxiety, loss. These moments wake us up, shake us out of the middle lane, and open the door to growth, meaning, and contribution.

I walk you through why your struggle is not a weakness but your coaching superpower. It is the bridge that allows you to connect deeply with the people you are meant to help. When you talk about the struggle you have lived through and the success you created on the other side, you draw in the right clients, build trust instantly, and create a transformation that is real and grounded in lived experience.

What You Will Learn in This Episode:

• Why your biggest challenge can become the foundation of your coaching career
• How adversity wakes us up to our potential and purpose
• Why lived experience builds stronger, more authentic coaching relationships
• How your story attracts the right clients without forcing or selling
• Why people invest in help when they are in a struggle, not when they feel fine
• How to use your story ethically without giving endless advice
• Why you do not need to be perfect to be a powerful coach
• How to turn struggle into meaning, contribution, and sustainable business success

Timestamps 

00:00 – 01:30 Your struggle is your superpower
01:30 – 03:00 Why you’re drawn to coaching
03:00 – 04:30 From minus five to plus five
04:30 – 06:00 When life wakes you up
06:00 – 07:30 Pain is the doorway
07:30 – 09:00 Talking to the struggle
09:00 – 10:30 Success ≠ perfection
10:30 – 11:30 The empathy advantage
11:30 – 12:00 Turning pain into purpose
12:00 – End Your struggle → your story → your success

Links & Resources:
Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Check out the Coach MBA — Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business.
 👉 Learn more at coachbusiness.school

If this episode resonated with you, share it with your coaching community, subscribe, and keep showing up and shining your message.

Let’s do this.

Maybe you’ve wondered if you’re too old to start a new career as a coach. I hear that all the time, and I’m here to tell you it’s simply not true. In fact, coaching is one of the few professions that actually gets better with age. In this episode, I’ll share why your experience, your wisdom, and your story are your greatest assets and how your 40s, 50s, 60s, and beyond might just be the perfect time to start your encore career doing something deeply meaningful.

What You’ll Learn in This Episode:

• Why coaching gets better as you get older
• The two types of intelligence and why one keeps growing for life
• What an “encore career” really is (and why it’s about meaning, not just money)
• How to use your life experience to coach with confidence and authority
• Why so many world-class coaches thrive into their 70s, 80s, and even 90
• How to build a coaching business you’ll never want to retire from

Timestamps:

00:00 – 01:00 Too old to coach? Think again
01:00 – 02:00 Building successful coaches
02:00 – 03:30 Coaching legends who prove the point
03:30 – 05:00 The age advantage
05:00 – 06:30 The science of growing wiser
06:30 – 08:00 The shift from speed to wisdom
08:00 – 09:30 The encore career revolution
09:30 – 10:30 From money to meaning
10:30 – 11:30 Never retire from purpose
11:30 – End Your encore starts now

Links & Resources:
Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Check out the Coach MBA - Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business.
 👉 Learn more at coachbusiness.school

If you’re ready to start your encore career and create more meaning, impact, and freedom, this episode is for you. 

Let’s do this.

Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!

Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.

What You’ll Learn in This Episode:

• Why “normal” is your coaching superpower
• The myth of the expert coach (and why it holds people back)
• How storytelling builds instant trust and connection
• Why real people want to work with real people
• How to turn your experience into your expertise
• The truth about accreditations and what really attracts clients

Timestamps:

00:00 – 01:00 The real reason you’re enough
01:00 – 02:30 The mission behind the Coach Business School
02:30 – 04:00 The myth of the expert coach
04:00 – 05:30 Real people want real coaches
05:30 – 07:00 The story that hooks hearts
07:00 – 08:30 The authenticity advantage
08:30 – 10:00 From experience to expertise
10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’
11:30 – 12:30 Forget accreditations — tell your story
12:30 – End The one thing you must remember

Links & Resources:

Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business.
 👉 Learn more at coachbusiness.school

If this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.

Let’s do this.