Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now!

Here's my top takeaway.

Grab your copy here: https://amzn.to/3XQGQj3

Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative?

Dan Sanchez, podcast marketing and automation expert, joins me on Episode 690 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works.

Connect with Dan at https://aidrivenmarketer.com

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.

Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.

Content expert Fleur Willemijn van Beinum joins me on this live episode of "The Business Storytelling Show" to discuss where content fits in an org chart.
Join us and connect with her here: https://lnkd.in/giqzzvkQ

AI-generated transcript: https://www.christophtrappe.com/building-a-team-organizational-structure-in-marketing/

In this bonus episode of "The Business Storytelling Show," I look at what is a prompt in AI and how to write better ones. Join me.

Steve joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and grab a copy of his book here: https://amzn.to/44BIPK8

This podcast episode was created with Christoph's cloned AI voice, based on an article on his blog.

Listen in and read the article here: https://www.christophtrappe.com/the-ai-predicament-is-using-ai-cheating/

Rob Biesenbach, author of the best-seller "Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results" joins me on Episode 609 of The Business Storytelling Show" to discuss the topic.
Join us and grab a copy of his book here: https://amzn.to/3XDoB09

Join me for this bonus episode of "The Business Storytelling Show" to learn about the program and how to use it.

Top global influencer and thought leader Jeff Bullas joins me on this episode of "The Business Storytelling Show" to discuss the topic.

We discuss:

• Why blogging still works
• The role of AI in content strategy
• Channels to use
• And more...

Join us and connect with Jeff at http://jeffbullas.com

In this bonus episode, I discuss the following:

• What AI in content creation is good for
• Where it's lacking
• My prediction for the future

Join me.

I was a guest on the "Marketing with Empathy" podcast and discussed my book on creating a content performance culture.

Listen to all of that show's episodes here: https://www.podpage.com/marketing-with-empathy/87-how-to-create-a-content-performance-culture-christoph-trappe/

Let's talk about marketing your book to get back into the swing of things.

We've discussed before that writing a book can build the brand of business leaders, which can then drive revenue. 

To discuss success strategies, I'm joined by Melody Ann Owen of Author Nation to discuss the topic. 

Join us and check out Melody's company here: authornationtube.com

Read this article on how to write a business book as well: https://www.christophtrappe.com/business-books-blog/

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us.

Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

Using Eleven Labs, I cloned my voice, and the result is something. Have a listen...

Jose Gorbea, of HP, joins me on this episode of the marketing podcast "The Business Storytelling Show."

Join us and connect with Jose here: https://lnkd.in/gfjpV9jW

On this bonus episode of "The Business Storytelling Show," Christoph discusses what content velocity is, how it fits into creating quality content and what is the right content velocity.

If you like my content, please connect on LinkedIn: http://linkedin.com/in/christophtrappe

Wayne Mullins of Ugly Mug Marketing joins us to discuss the topic. Join us for this live conversation and check out Wayne's company here: https://lnkd.in/gEMe5NHt

This episode is a free chapter from my "Is marketing a good career?" book and is being read by my cloned voice through artificial intelligence. To read the full book: https://www.christophtrappe.com/is-marketing-a-good-career/

Ashley Guttuso - marketer, strategist, and trust builder - joins me on this live recording of "The Business Storytelling Show" to discuss how content builds trust. 
Join us and connect with Ashley here: https://lnkd.in/gpdkgwyX

One of the decisions that needs to be considered when your new book publishes is whether or not to enroll it in Kindle Unlimited. It's a legit question to ask: Is Kindle Unlimited worth it for authors? So, let's get to answering it here.

On this video podcast, I discuss the following:

• What is Kindle Unlimited?
• Advantages of Kindle Unlimited for readers
• The advantages for authors

Read more: http://christophtrappe.com/is-kindle-unlimited-worth-it-for-authors

Aliza Licht's book "On Brand" is now out and discusses all the intricacies of building your own brand. Join us for this live discussion on the marketing podcast "The Business Storytelling Show."
Grab a copy of Aliza's book here: https://amzn.to/42amGAN

Ayelet Fishbach, author of "Get It Done: Surprising Lessons from the Science of Motivation," joins me on this episode of "The Business Storytelling Show" to share we can influence ourselves and get things done.
Join us and grab a copy of her book here: https://amzn.to/3BwOCUp

How to drive business growth through social media might surprise you, but the strategy I discuss in this short 60-second bonus episode works.

If you need help getting started, contact me today: http://growgetter.io or christoph@growgetter.io

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic.

Join us.

And listen to Helen's podcast on AI here: https://creativitysquared.com

Marketing expert Tamika Carlton joins me on this live recording of "The Business Storytelling Show" to share why we need to stop using the term "leads" and what verbiage would be better. Join us and connect with her here: https://tamikacarlton.com

Related content:

5 Ways Answering Faster Can Help Generate More Qualified Leads And Increase Sales https://www.christophtrappe.com/5-ways-answering-faster-can-help-generate-more-qualified-leads-and-increase-sales/

4 Steps To Mine Your Competitor’s Twitter Account To Generate Leads https://www.christophtrappe.com/lead-generation-competitor-twitter/

Lead Response Time: How Quickly Should You Follow Up With Leads? https://www.christophtrappe.com/lead-response-time-how-quickly-should-you-follow-up-with-leads/

Howard Wolpoff, Chief Marketing Strategist at Profit Master Business Solutions, joins me on this live recording of "The Business Storytelling Show" content strategy podcast to discuss the topic.
Join us.

Work with Howard here: https://profitmasterbusinesssolutions.com/

RJ Licata, senior director of marketing at Terakeet, joins me on this episode of "The Business Storytelling Show" to give us the scoop. Our discussion includes the importance of owned asset optimization and how that fits into a good marketing strategy.

Learn more about Terakeet here: https://terakeet.com

Join us.

This episode is produced by Trappe Digital LLC and supported by Zenmedia.

The words we use can persuade people to do things and Jonah Berger uncovers what those words are in his latest book, "Magic Words."

I give a quick review in this bonus episode and highlight what you will learn. Grab your copy here: https://amzn.to/3P5zh5f

Best-selling author of "STICKING TO MY STORY: The Alchemy Of Storytelling For Startups," Donna Griffit joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and grab a copy of her book here: https://amzn.to/3LDqG6u

Kevin Eikenberry, author of "The Long-Distance Team: Designing Your Team for Everyone's Success" joins me on this live recording of "The Business Storytelling Show" to share the latest when it comes to leading distributed teams.
Join us and grab a copy of the book here: https://amzn.to/3oJHBwq

Connect with Kevin here: http://kevineikenberry.com

Quoting people in our articles can help us write better articles. They bring their expertise and unique opinions to the table that can improve the content and make it go deeper. But how do we refer to them, and how about on the second reference? I discuss this topic in this bonus episode of the marketing podcast "The Business Storytelling Show."

Read even more on the topic here: https://www.christophtrappe.com/handle-names-in-articles-on-second-reference/

Ross Romano of "Be Podcast Network" joins me to discuss how branded podcast help with sales and networking.
Join us and connect with Ross here: https://www.linkedin.com/in/rossromano/

Related content:

Should your company launch a branded podcast? A chat with Alison Osborne of Quill Inc & CoHost https://podcasts.apple.com/us/podcast/559-should-your-company-launch-a-branded-podcast/id1591411647?i=1000589552451&itsct=podcast_box&itscg=30200&ls=1

Podcasting is an excellent way for leaders to build their brands, but given that the medium can be new to many, podcast coaching for leaders with an actual podcast coach is worth considering.

Learn more on this episode, and if you want to talk to me about coaching you, book a 30-minute call here: https://calendly.com/ctrappe/business-hello?month=2023-05

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show."
We touch on: 
How AI impacts corporate communications
How to use AI tools to your advantage
What downfalls should we look out for?
And more...

This episode is supported by Zen Media and produced by Trappe Digital.

It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive.

Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic.

Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ

Here's why your brand needs to invest in voice marketing now.

Join me and learn more by reading this must-read book on the topic: https://amzn.to/3MqAeU9

Julie Bee helps teams avoid burnout and joins me on this episode of "The Business Storytelling Show" to discuss the topic.
Join us and connect with her here: https://lnkd.in/gQpWhkYN

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic.
Connect with her here: https://lnkd.in/gYCyiuW5

Does every brand need personality in marketing? The short answer is yes, and every brand has some personality in its marketing anyway.  It could be stiff or fun or something somewhere in-between. But how do we find the right personality for our brands, and more importantly: How do we implement it?

I discuss that in this bonus episode.

Read more here: https://www.christophtrappe.com/personality-in-marketing/

Rokas Golcas, author of the new “Google Ads Blueprint: An easy-to-follow Guide for Getting Results with Google Ads,” joins me on this episode of “The Business Storytelling Show” to discuss his new book.
Join us and grab a copy here: https://amzn.to/3zy4PYE

I share how wireless livestreaming works and what camera you might consider trying.

Read more: http://christophtrappe.com/wireless-action-using-a-wireless-live-streaming-camera

Order the new emeet wireless cam here: https://emeet.com/products/emeet-streamcam-one

Joe Pardavila, author of "Good Listen," joins me on this live episode of "The Business Storytelling Show" to share how we can have better conversations in life, business, and on podcasts.
Join us and grab a copy of his book here: https://amzn.to/3JMqaCk

Ron Watt Jr. joins me to discuss why so much content out there sucks and how we can ensure our content doesn't.
Join us.
Connect with Ron here: https://www.linkedin.com/in/ronwattjr/

Content produced by artificial intelligence is all the rage now, but do you need to add a disclaimer to content letting the audience know that the content was artificially produced? I discuss that in this bonus episode of "The Business Storytelling Show."

Author Heather Younger returns to the show to discuss her new book on the art of active listening.
Join us for this episode of "The Business Storytelling Show" and grab a copy of her book here: https://amzn.to/41tAoip

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain.

Join us.

File your trademark with Trademarkangel.com

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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

Content marketing expert Chelsea Alves joins me to discuss how to create content for the different stages of the funnel and more.

Join us.

Connect with Chelsea here: https://www.linkedin.com/in/chelsea-alves/

Connect with Christoph here: http://christophtrappe.com

Aviation entrepreneur Travis Lamance joins me on this live recording of "The Business Storytelling Show" to propel our knowledge about private air travel forward.

We'll discuss:
How do you fly private anyway?
Why would it even be an option for you?
What are the best things about flying private?
And more...

Join us and try private air travel today: https://lnkd.in/dHfGZi9q

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This episode is sponsored by Haven Aero, LLC and produced by Trappe Digital LLC.

I answer the question on how often you should blog (new content and updating existing content) here.

More content tips at christophtrappe.com.