The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice – Details, episodes & analysis

Book a Strategy Call → https://mccancemethod.com/strategy-call/

In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole’s six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[02:24] How Tricia scaled from 2 to 15 therapists.

[04:44] The strategic shift she made to invest in the program.

[08:11] Why community support is non-negotiable when scaling.

[11:38] The 6-step hiring model that fills caseloads fast.

[13:01] Restructuring her schedule for work-life balance.

[15:54] The SEO strategy that took her clinic to #1 on Google.

More about Tricia:

Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years.

Want to Connect with Tricia?

Arnica Counselling: https://arnicacounselling.com/

Tricia on Instagram: https://www.instagram.com/arnica_counselling

Arnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc

Book a Strategy Call → https://mccancemethod.com/strategy-call/

In this episode, I talk about how to retain therapists in your group practice without burning out or overpaying. I share what culture actually means, why psychological safety is the number one reason therapists stay, and how to spot the "culture cancer" that's quietly costing you your best people.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:30] What culture really means in your group practice.

[05:00] How clear expectations make you a better leader.

[08:00] Psychological safety is the #1 reason therapists stay.

[10:30] Use 90-day check-ins to retain top talent.

[14:00] Why vulnerability builds trust with your team.

[18:00] The "culture cancer" that's costing you good therapists.

Links From The Episode:

Episode #157: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare) - https://mccancemethod.com/episode-157-selling-a-group-therapy-practice-what-buyers-look-for-and-how-to-prepare/

Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle - https://amzn.to/4v60u9H (US) https://amzn.to/4uuDTnf (CAD)

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/

Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/rdz1Crf3ZHs

In this episode, I sit down with Daniel King from Fireside Strategic to talk about what buyers are really looking for when it comes to purchasing a group therapy practice. As an investor in outpatient practices and someone who also represents practice owners looking to sell, Daniel brings a unique perspective on both sides of the transaction. We unpack what makes a practice attractive, what to focus on now if you want to sell in the future, and the biggest things that can increase your value along the way.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[04:26] Why mental health practices attract buyers.

[06:21] What to focus on if you want to sell your therapy practice in 3 to 5 years.

[11:20] How adding services can increase your practice's value.

[13:41] The profit benchmarks buyers look for.

[19:20] Why culture and retention matter to investors.

[27:23] How compliance issues can delay a sale.

More about Daniel:

Daniel began his career in M&A law at a large firm and then went to the deal team of a Shark on the TV show, drafting contracts and due diligence.  He saw many small companies grow so quickly their people burned out, inspiring a passion for the human side of business. He left law to train as an executive coach and built a few companies in the coaching industry, failing once, and then selling another (which served the legal industry). At Fireside, he leverages his experience with M&A and org psych to build a mental health business without burnout. Daniel studied Law at McGill University and Psychology at Columbia University (Teacher’s College). He is a world traveler and veteran of 2 extreme auto races, driving a Fiat from London to Mongolia and a rickshaw the length of India.

Want to Connect With Daniel?

Fireside Strategic: www.firesidestrategic.com

LinkedIn: https://www.linkedin.com/in/danmking/

Your Group Practice Podcast: www.yourgrouppractice.com

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

 In this episode, interior architectural designer Carolyn Boldt discusses how interior design can impact success. Carolyn shares how design elements can have both positive and negative impacts on your success and provides tips on changes you can start making now! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[4:43] Interior design is a piece of your marketing  

[7:56] How interior design can negatively impact success 

[9:45] An example of a change you can make now! 

[14:21] Nicole’s experience with interior design

[18:10] Design for your ideal client

Links From the Episode:

Free Resource: 5 Point Designer checklist to Evaluate your office image - https://crossfieldsdesign.com/listeners/ 

Nicole’s Therapy Clinic: https://www.youtube.com/watch?v=qLrLVRvtkjc 

More about Carolyn: 

Carolyn Boldt, IIDA, LEED AP, is a seasoned commercial interior architectural designer with over four decades of experience. Combining her expertise with a personal passion for holistic health and wellness, Carolyn is an outspoken advocate for the profound impact of your environment on your success. She co-founded CrossFields, Interiors & Architecture, dedicated to empowering progressive holistic doctors. Through practical and impactful office designs, she helps them elevate their revenue by up to 20%, enabling them to positively impact more lives. 

Connect with Carolyn and her team at CrossFields Design through their website: https://crossfieldsdesign.com/

Websites:  

Cross Fields Design: https://crossfieldsdesign.com/ 

Social Media Links: 

Instagram-@crossfields_design

Facebook- https://www.facebook.com/CrossFields/ 

Linkedin- https://www.linkedin.com/company/crossfields-inc 

Pinterest: https://www.pinterest.com/crossfields/ 

Twitter: https://twitter.com/crossfieldsdsg

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, the Practice of the Practice podcast host Joe Sanok, discusses what sets 7-figure practice owners apart from the rest. Joe shares some valuable insights from his own work with successful 7-figure practice owners, highlighting their mindset and traits. 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[5:17] What qualities do they have? 

[9:04] Where does the fear of failure come from 

[12:42] Challenge the mindset “no one can do it like me” 

[15:07] People who are coachable get there the fastest 

[16:20] What they are doing differently 

[19:52] Think through your profit margins 

Links From the Episode:

The Practice of the Practice Podcast: https://podcasts.apple.com/us/podcast/the-practice-of-the-practice-podcast-innovative/id597735438 

Book: Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want by Joe Sanok: https://a.co/d/0cntEzUY 

More about Joe: 

Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and the Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 550 plus podcasts he has done over the last six years.

Websites:  

Practice of the Practice: https://practiceofthepractice.com/ 

Social Media Links: 

Instagram- https://www.instagram.com/practiceofthepractice/?hl=en 

Facebook- https://www.facebook.com/PracticeOfThePractice/ 

Linkedin- https://www.linkedin.com/company/practice-of-the-practice/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I discuss 5 habits that will help reduce your overwhelm. I share some of my favourite tech platforms and strategies that helped me achieve rapid growth in my clinic. It is so important to offload the overwhelm and give yourself the time to unwind! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[5:07] Use Siri

[8:25] Have reminders

[13:43] Get post-it notes! 

[15:39] Set Alarms

[17:08] Use your notes app

[19:21] Let’s recap! 

Links from episode:

Take the Kolbe:  https://www.kolbe.com/?kapcode=0FC7F34B3D07496BA6C40B5D9B3EC1D8&entry_redirect=1

Here is the janeapp link for one free month on us! https://jane.app/?utm_medium=ambassador&utm_source=jane&utm_campaign=nicole%20mccance&utm_content=podcast Use COUPON: mccance1mo

Episode 48 -  2 Must-Have Hiring Tools You Need to Grow (Part 1): https://podcasts.apple.com/ca/podcast/2-must-have-hiring-tools-you-need-to-grow-part-1/id1681659688?i=1000648876232 

Episode 49 -  2 Must-Have Hiring Tools You Need to Grow (Part 2): https://podcasts.apple.com/ca/podcast/must-have-hiring-tools-you-need-to-grow-part-2/id1681659688?i=1000649678544 

Voxer: https://www.voxer.com/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ 

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

In this episode, I discuss my best time management hacks that will allow you to have more freedom. I share actionable steps you can take that can change everything! I know you are feeling overwhelmed, but don’t worry I am here to help! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:31] Ask yourself these 3 questions

[11:11] Have your admin hold you accountable 

[14:27] Do a time audit 

[16:05] Say no to the shiny things 

Links from episode:

Flock:  https://www.flock.com/ 

Book: The Big Leap by Gay Hendricks - https://a.co/d/d2u6HY3 

Book: Don’t Stress the Small Stuff by Richard Carlson - https://a.co/d/avlAPmI 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Sign up for my How They Did It Success Panel with Group Practice Owners - get the ‘ah-ha’ moment you need to keep moving forward→ https://mccancemethod.com/success-panel-with-group-practice-owners/ 

In this episode, I share my 4 blogging strategies that will help improve your SEO. Keep in mind, it may take about 6 months to see results, but trust me, it will be worth it in the end. I am here with you, every step of the way!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:25] Strategy #1: Reference themes

[6:52] Strategy #2: Look at your google ads platform 

[8:53] Strategy #3: Review your ideal client data

[18:21] Strategy #4: Know your clients level of awareness 

Links from episode:

Here is the janeapp link for one free month on us! https://jane.app/?utm_medium=ambassador&utm_source=jane&utm_campaign=nicole%20mccance&utm_content=podcast Use COUPON: mccance1mo

Episode 53 - How to be Successful on Social Media:   https://podcasts.apple.com/ca/podcast/how-to-be-successful-on-social-media/id1681659688?i=1000652611525 

Voxer: https://www.voxer.com/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/ 

Sign up for the FREE training- Level Up to a Thriving Group Practice in 6 Months or Less → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, founder of Sterling Scale Solutions, Vena Sterling, discusses how to develop leadership skills through team culture. Vena shares her tips for changing your mindset and improving your team's culture, so you can better support your growing team. 

how to set yourself up for success before creating an online course and her top tips for marketing it! 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[3:30] Culture Transformation 

[7:43] Knowing your saboteur  

[9:26] 2 tips to improve leadership skills

[12:27] When to do check-ins 

Links From the Episode:

Saboteur Assessment: https://assessment.positiveintelligence.com/saboteur/overview 

Book: Positive Intelligence by Shirzad Chamine - https://a.co/d/7rFzBJC 

Book: The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling - https://a.co/d/ip2BOTt 

Loom: https://www.loom.com/ 

Slack: https://slack.com/ 

More about Vena: 

Vena Sterling is an attorney, business broker, and founder of Sterling Scale Solutions, a consulting firm that empowers seven-figure women business owners with the strategy, systems, and SOPs to scale their business while creating time and money freedom.

Vena is a graduate of the University of Pennsylvania Carey Law School with 20+ years serving business leaders. As a business broker, Vena helps women business owners navigate the complex process of selling a business. Her legal and business expertise, combined with her passion for helping women succeed, makes her an invaluable asset to any woman business owner looking to sell a company.

Vena is a wellness advocate and trained meditation teacher who incorporates mindfulness into her work. Her favorite things include hanging out with her twin boys, exploring new destinations, and making the best green smoothies.

Websites:  

Leadership Research Institute: https://www.lri.com/ 

Social Media Links: 

Instagram- @thevenasterling

Linkedin - https://www.linkedin.com/in/venasterling/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new epis

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod 

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/ 

Sign up for the FREE training- Level Up to a Thriving Group Practice in 6 Months or Less → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ 

In this episode, I discuss the 3 steps to achieving a millionaire mindset. I share my biggest money mistake and offer strategies to help you shift your mindset about wealth. I know talking about money can be tough, but my goal is to help you feel differently towards wealth and your relationship with money. 

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode: 

[4:31] Money set point   

[9:41]  Step 1: Indoctrinate your mind 

[12:39] Step 2: Embrace fear as fuel  

[18:44] Step 3: Improve your relationship with money 

[19:48] My biggest money mistake 

Links from episode:

Book: Secrets of the Millionaire Mind by T. Harv Eker - https://a.co/d/02vKP1y 

Want the Booklist? DM me @nicole.mccanncemethod on Instagram with just one word “Booklist” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ 

How We Can Work Together:

Book a Practice Growth Audit Call - 

https://mccancemethod.com/practice-growth-audit/

Here is How to Subscribe & Leave a Review (pretty-please): 

Want to get notifications when I release new episodes so you don’t miss out on anything?

Follow my show on Apple Podcasts by going to The Business Savvy Therapist and tapping the + Follow button or by tapping the More button (the three dots) and tapping Follow Show. 

Please leave a rating and a review, it would mean the world to me. Let me know what you think of the podcast and what I can do to make it better for you. 

You can leave a rating and review on Apple Podcasts by scrolling down on my show page, select a star rating, and tap "Write a review".

Let’s Get Connected…

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod