The Business of Branding – Details, episodes & analysis
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Apple Podcasts
🇨🇦 Canada - marketing
28/11/2025#73🇨🇦 Canada - marketing
13/04/2025#82🇨🇦 Canada - marketing
12/04/2025#42🇨🇦 Canada - marketing
08/04/2025#73🇨🇦 Canada - marketing
04/04/2025#95🇨🇦 Canada - marketing
03/04/2025#56
Spotify
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Shared links between episodes and podcasts
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See all- https://www.instagram.com/brandimowles
715 shares
- https://www.instagram.com/vromney
302 shares
- https://www.instagram.com/nikkiarensman
234 shares
- https://www.nikkiarensman.com/
204 shares
- https://makelovenotporn.tv/
89 shares
- https://www.startwardconsulting.com/
50 shares
RSS feed quality and score
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See allScore global : 53%
Publication history
Monthly episode publishing history over the past years.
71. Motherhood & Business, Losing Your Social Media & Becoming Iconic with Jen Szpigiel
lundi 16 mai 2022 • Duration 46:40
Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.
We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows.
Episode highlights:
02:40 - Jen’s journey as a mom that made her decide to start her own business
06:05 - First time mom Nikki and why she decide to sell her clothing line
10:00 - Changes in family set up over the generation
20:45 - Jen’s social media strategy and how she handled losing all of her social media handles
32:27 - The difference of “just” showing up vs showing up “intentionally”
40:18 - Setting up boundaries for your social media content and finding the best platform for you and your business
Lets Connect:
70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.
mardi 3 mai 2022 • Duration 38:50
How can you stand out as an authority brand in a saturated market?
So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.
Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.
More About Steph and The Weber Co. through their website www.theweberco.com
Connect with Steph via Instagram @stephnweber
Lets Connect:
61. Writing Emails That Do The Selling For You ALL YEAR LONG with Brittany Long
mardi 18 janvier 2022 • Duration 24:34
Former middle school teacher turned email copywriter, Brittany Long, is changing the way business owners look at their email list. She owns an evergreen email agency called Win With Systems and helps business owners make the most out of their email list through automated, on-going, year long email sequences that do the selling (and nurturing!) for you.
After a cancer scare, she realized just how valuable her time is, and perhaps it wasn't best spent inside the classroom. After trying out 27 different side hustles, she found the thing that not only creates massive growth for her clients but follows her truth which is freedom on Friday for everyone!
Tune in for her best tips on how to get started writing consistent emails to your list.
Lets Connect:
Connect with Brittany:
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60. Growing Your Team & Your Intellectual Property through Trademarking with Lauren Boyd
mardi 11 janvier 2022 • Duration 44:20
Lauren Boyd left her corporate job in business law to start her own Legal Firm. Through her practice, Guide My Business, Lauren empowers entrepreneurs to build a strong foundation for their businesses through relationship-focused legal advice.
We dive deep into her hiring process (an unintentional but super powerful conversation!) and then Lauren answers hot questions about trademarking - like, should you consider doing a trademark search before you start a brand design process?! If you want to learn how to grow your team and your business's intellectual property, this is the episode for you!
Also! Lauren is hiring for full-time and part-time attorneys to join her growing team. These are fully remote positions! Reach out to her for more details.
Lets Connect:
Connect with Lauren:
IG: @guidemybusiness & @thelaurenboyd
Website: thelaurenboyd.com & guidemybusiness.co
Shop: thelaurenboyd.com/shop
Lets Connect:
59. How To Build A Recognizable Brand With A Solid Foundation with Maureen Mwangi
mardi 30 novembre 2021 • Duration 42:50
Maureen was raised by her entrepreneur parents in Kenya - she quickly realized entrepreneurship was not very common in her community and that her beliefs were different than others around her because of it.
Maureen's brainpower is behind some of the brands you know and love like Chobani, Loreal, and Dove. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.
This episode is a MUST LISTEN if you are at any stage (idea stage - thriving stage in the market) of a product-based business... but also if you just want to be blown away by killer marketing tips!
Lets Connect:
Connect with Maureen:
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58. Creating Experiences Through Your Life & Work with Donatella Arpaia
mardi 16 novembre 2021 • Duration 52:34
Donatella Arpaia spent her summers in Italy, was quite literally raised in a restaurant, and at the age of 27 - ditched her career in Law to follow in her family's footsteps and open up her first Restaurant.
She is now a mom of 3, a regular judge on Food Network's Iron Chef, and has years and years of insight that she shares in this episode.
From being young and naive living her dreams in New York City while she built her career, to pivoting during the pandemic, to now putting her health and self-care first... this episode is a must-listen if you want to be inspired and uplifted...and also if you like meatballs!
Lets Connect:
Connect with Donatella:
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57. How To Be Legally Protected In Your Business From Day One with Berkley Sweetapple
mardi 9 novembre 2021 • Duration 52:59
Listen in to hear how Berkley went from Law School to litigation career to then being the go-to legal support system for women in these online communities she joined. Ultimately this has led her to opening up her own legal practice and helping women be legally educated and covered in their business from the very start. She shares her Top 5 must-haves to be legally protected and a peek into her work/life balance of being a mom and an entrepreneur.
Lets Connect:
Connect with Berkley:
berkleysweetapple.com
@berkleysweetapple
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56. Why Having A Strong Foundation Matters for Marketing with Emily Hirsh
mardi 2 novembre 2021 • Duration 32:21
This episode is filled with so many good tips if you are just getting started with marketing in your business. We talk about why having a strong foundation is truly the #1 thing you can do for your business and Emily also breaks down her unique 5-step marketing system called The Not For Lazy Marketers Process.
Lets Connect:
Connect with Emily:
hirshmarketing.com
Hirsh Marketing Podcast
IG: @emilyhirsh
Lets Connect:
55. Common Bookkeeping Mistakes and How To Avoid Them with Annie Hillman of Atlas Bookkeeping
mardi 26 octobre 2021 • Duration 30:12
In this episode, I'm chatting with Annie Hillman who is the founder of Atlas Bookkeeping, a full-service bookkeeping agency that is on a mission to make financials... fun?!!
We dive into some of the common bookkeeping mistakes when you're DIY'ing it, how to know when it is time to hire a bookkeeper, and we chat a little bit about the different stages of your business and what that might mean for your profits.
Lets Connect:
Connect with Annie:
atlasbookkeepingco.com
Free Bookkeeping Basics Guide
Lets Connect:
54. How To Figure Out What You Want and Hold A BIG Vision For Your Future with Cindy Gallop
mardi 19 octobre 2021 • Duration 42:04
With 35 years in the advertising industry before leaving corporate and going out on her own, Cindy Gallop knows a thing or two about how to figure out WHAT to be doing with your work and how to think BIG from the very beginning. She said that everything amazing in her life has happened by accident and she lives by the mantra: Do Interesting Things and Interesting Things Will Happen.
Cindy is the founder of Make Love Not Porn, which is on a mission to help end rape culture through sex education and sexual exploration. She shares incredible tips from a successful entrepreneur lens and an advocate for going all-in on yourself.
Lets Connect:
Connect with Cindy:
MLNP IG - @makelovenotporn
MLNP Twitter - @makelovenotporn
Cindy's IG - @cindygallop
Cindy's Twitter - @cindygallop
Lets Connect:
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