The Business Of – Details, episodes & analysis

Podcasting has completely reshaped the audio landscape, pulling audiences away from other media and into a space where brands, businesses, and creators can connect directly with engaged listeners. 

Today, companies are leveraging podcasts as a powerful marketing tool—leveraging the medium’s popularity as an accessible platform for authentic storytelling.  

James Cridland is the editor of Podnews, a world-leading podcast industry newsletter and he’s been tracking the rise of on-demand audio since the early 2000s. His advice for standing out in an increasingly crowded space? Focus on the fundamentals. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Interested in reading more podcast insights from James? Subscribe to Podnews.  

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

In 2018, Lottie Dalziel scribbled down a New Year's resolution: Do better for the planet. Unlike most of us, she actually followed through. 

Frustrated by the lack of practical and authentic eco-friendly products on the market, Lottie decided she’d take matters into her own hands. While most startups take years to refine their product, test the market, and strategise their launch, Lottie built Banish – a marketplace and education platform focused on environmental responsibility – in just two weeks. 

Her secret? A low risk, cost-effective approach and a willingness to let her customers feedback shape the start-up... This is how she turned a gap in the market into an expanding business.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

For more information on Banish check out their website or grab a copy of Lottie’s new book ‘365+ Ways to Save the Planet and your Money at the Same TIme’.  

If you want to hear Lottie speak further on sustainability, subscribe to Banish’s podcasts; ‘How To Save Our Planet’ and ‘Sustainability Further’. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

We’re finalists in the 3rd Annual Signal Awards! Help us win the Listener’s Choice Award by voting for The Business Of here.

Bigger is not always better, especially when it comes to data.  

In a digitised world, it is possible to collect reams of data on customers, but at what cost? Many companies don’t even realise they’re suffering an extreme case of ‘bad data hygiene’ which in the face of a cyber incident, could be critical.  

Laura Newton, a regulatory lawyer and cyber incident response lead at Herbert Smith Freehills, explains best practices for managing customer data, how to prepare for a cyber incident, and what to do if an incident breaks out.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

How productive can you be if your working environment is bad for your mental health? 

Psychosocial hazards at work are often less visible than physical risks but can have a significant impact on employees' mental health and wellbeing and typically arise from the way work is structured, the organisational culture, and relationships within the workplace

How can workplaces be better designed to better care for employee well-being and efficiency? Carlo Caponecchia, Associate Dean of Diversity, Equity and Inclusion at UNSW Science and an expert in psychosocial safety at work, breaks down the key elements every organisation should focus on for a safer, more productive environment. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Tell the truth and tell it fast, especially when faced with a crisis that has the potential to put people – and an organisation’s reputation – at risk.   

Most businesses have some sort of crisis management plan to enact when threatened with turmoil, but what happens when the best laid plans fail?  

Sue Cato, one of Australia’s leading crisis experts, has been at the coal face of many of those incidents, guiding an array of companies through their most vulnerable moments.   

Sue explains the common mistakes leaders get wrong in a crisis, why your CEO isn’t always the best leader in tough times, and why telling the truth – and telling it early – is always the best move. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Would you describe yourself as a right-brained or left-brained thinker? 

We’ve been conditioned to believe you’re either one or the other. And while we all know a math genius who couldn’t hold a paintbrush if they tried and some creative geniuses who’d be lost in the simplest of spreadsheets, we can all develop both our creative and logical abilities. And in business, having a balance of both is key to great leadership. 

Alexandra Smart knew this when she co-founded the fashion label Ginger & Smart. Without innovative designs and forward-thinking product development, the brand might not have stood. And, without the business savvy to actually make money, none of those designs would have graced a catwalk or a shopfront.  

Alexandra shares how this balance of creative and commercial thinking shaped their business strategy and go-to-market plans, and how in her current role as an executive coach she teaches other leaders to get this crucial balance right. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

In today’s attention economy, it’s all about getting and keeping eyeballs on your product or service. How do you capture attention in an increasingly crowded market? And once you have it, how do you convert a casual fan into a die-hard fan? 

Darren Werner is the Head of Marketing at Kayo Sports, an Australian streaming service that airs live and on-demand programming. He explains how to capture viewer attention by adapting your product to changing consumer habits and leveraging the media platforms fans already love.  

He’ll also tell you what he learned about promoting the same product across vastly different markets while working with the NBA. 

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The Business Of is a podcast from the University of New South Wales Business School, produced with Deadset Studios.  

This episode is hosted by Dr Juliet Bourke, with insights from Professor Barney Tan. 

The transcript and show notes can be found on our website here. 

Supporting audio for this episode was sourced from Fox Sports, 11Alive, Netflix and WWE.

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Business is an incredibly powerful force – how do you use it for good? 

How do you balance ambitious social impact targets with the realities of day-to-day operations? 

For Adam McCurdie, co-founder of social enterprise ticketing platform Humanitix, creating social impact was the priority from day one. How was he going to change the world? By starting a software company with a difference: one where he and his co-founder have no exit plan, and the profits go to charities around the world.  

But that’s not the only way to do well and do good. For Tristan Harris, the co-CEO of Harris Farm Markets, social impact evolved from a successful business model. After building a devoted consumer base that wanted more ethically produced products, Tristan realised he could make decisions that were good for the planet – and he could do this much faster than bigger competitors. And for Frances Atkins, the CEO of Givvable, long-term, ‘big picture thinking’ shaped the start up’s purpose. 

If you want to dive deeper into the business of profit and purpose, listen to previous episodes of The Business Of featuring Adam McCurdie, Tristan Harris and Frances Atkins. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our BusinessThink newsletter and receive business insights and groundbreaking research and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

What will you need to know – or know how to do – to succeed in business over the next ten years?  

A decade ago, the answer would have been to up-skill in tech. According to Lee Hickin, the AI Technology and Policy Lead for Microsoft in Australia, the advances we've seen in the last decade mean that “technology is not this thing that happens as a segment of a business, it’s actually how a business runs today.” 

And mitigating the risks and impact of climate change is the new frontier. Penny Joseph, the Head of Climate Resilience at electricity distributor Ausgrid, believes more companies will create roles like hers, and explains the unique mix of skills roles like hers require.  

Behyad Jafari, the CEO of the Electric Vehicle Council, has already seen entire industries updating the priorities of their skills base – he sees a future built on a ‘purple collar workforce,’ and explains what that looks like in the car manufacturing industry. 

If you want to dive deeper into the skills of the future, listen to previous episodes of The Business Of featuring Lee Hickin, Penny Joseph and Behyad Jafari. 

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at BusinessThink and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.

Artificial intelligence becomes more powerful by the day – which means the dangers that come with it are growing too. If you’re using AI tools in your business, you need to know how to use them safely and responsibly. 

So where do you start? Dr Catriona Wallace, a world-leading AI expert and Adjunct Professor at AGSM, shares a framework for using AI ethically, and explains why that responsibility falls on the shoulders of leaders and not just tech teams. 

Stela Solar, Director of the CSIRO’s National Artificial Intelligence Centre, thinks leaders using AI ‘the right way’ are already experiencing a competitive advantage. That includes Dimitry Tran, who owns three healthcare businesses powered by AI. 

In this episode of The Business Of you’ll learn about how to use AI to get ahead without compromising on safety. If you want to dive deeper into using AI for business, listen to previous episodes of The Business Of featuring Dr Catriona Wallace, Stela Solar and Dimitry Tran.  

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The Business Of podcast is brought to you by the University of New South Wales Business School, produced with Deadset Studios.  

The transcript and show notes can be found on our website here. 

Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our BusinessThink newsletter and receive business insights and groundbreaking research and follow UNSW Business School and AGSM on LinkedIn.  

We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made. 

See omnystudio.com/listener for privacy information.