The Business Behind Fundraising – Details, episodes & analysis

Welcome to the Fall Funder Series, where Sherry Quam Taylor demystifies common misconceptions about how organizations can secure general operating revenue. First up is Shireen Zaman of the BUILD program at the Ford Foundation. As a Program Officer, Shireen works directly with organizations in identifying their greatest fundraising needs and preparing a funding strategy that best supports those efforts. 

Shireen gets real about what she looks for when choosing organizations to support. It's important to remember that there are real people behind these funding efforts who are eager to connect with motivated, resilient organizations. Sometimes, all it takes is a quick introductory email or message to access a grove of new funding opportunities.

What You Will Discover: 

✔️ Funders are human. Take the time to organically build a relationship with a funder by utilizing all of their available resources, attending webinars, or simply having a conversation.

✔️ Think about ALL of your overhead. Organizations may include the funding they need in the present, but will that be enough to sustain your mission in a way that attracts larger funders?

✔️ The most impactful relationships take time and consistency to build. Don’t be discouraged if your efforts don’t immediately produce results.

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Shireen Zaman is a program officer on the BUILD team, working to advance the foundation’s efforts to support and develop stronger, sustainable, and more effective social justice organizations and networks across the globe. Shireen has more than two decades of experience in the philanthropic and nonprofit sector, spearheading organizational transformation, resource development, and program management at a variety of organizations.

Prior to joining the Ford Foundation, she was the director of the RISE Together Fund, a donor collaborative at the Proteus Fund. At RTF, she worked to identify, invest in and build the capacity of grassroots organizations from Black/African, Arab, Middle Eastern, Muslim and South Asian communities in the US. She was a founding member and served on the advisory council of the Emergent Fund, a pooled fund dedicated to supporting US grassroots organizing and power building in communities of color, including Black, Indigenous communities. Prior to her work in philanthropy, Shireen was the executive director of the Institute for Social Policy and Understanding, where she led the strategic expansion of a Michigan-founded think tank into the Washington, DC policy space. She was also the director of the Middle East and North Africa program at Vital Voices Global Partnership where she partnered with women leaders across the region to support their work in the areas of human rights, health and political leadership.

Shireen was recognized as a White House Champion of Change for her work as an Asian-American woman leader. She holds a BA in human development from Boston College and an MA from the School of International Service at American University. She studied Arabic at the American University in Cairo and is currently completing a coaching certification program through Coaching for Healing, Justice and Liberation.

LinkedIn: https://www.linkedin.com/in/shireenzaman/

Website: https://www.fordfoundation.org/

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Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!

#nonprofits #podcast

Eve Turow-Paul didn’t set out to start a nonprofit, but once she identified a crucial need in her community, the pieces quickly fell into place. As the founder and Executive Director of Food for Climate League, she’s helping change the narrative of sustainable food systems by addressing the emotional underpinnings that drive people’s food choices. The women-led team is influencing culinary workers to reduce emissions, embrace plant-based options, and increasing biodiversity. 

Sherry and Eve discuss starting a nonprofit with little planning behind it, growing your organization through powerful storytelling, and how a case study with Google changed the trajectory of her work forever.

Click here to learn more about Eve’s case study with Google.

What You Will Discover: 

✔️ Factors such as anxiety, stress, and loneliness can influence people’s food choices and lead to chronic health issues in communities down the line

✔️ Having a clear, concise, and well-thought out plan is key when building quality relationships with mission-aligned donors 

✔️ Tools Eve has used to help engage donors and track progress

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Eve Turow-Paul a leading expert on Millennial and Gen Z global food culture, and founder and Executive Director of Food for Climate League. Her latest book is Hungry: Avocado Toast, Instagram Influencers and Our Search for Connection and Meaning (BenBella, 2020). By blending qualitative and quantitative methods, Turow-Paul explores the ‘why’ behind today’s biggest food and lifestyle trends. Through her writing, research, and nonprofit leadership, she connects the dots between climate, food culture, and human needs. Turow-Paul views food culture as a key lever for improving mental, physical, and environmental health around the world.

Eve’s writing on food trends and human behavior has appeared in a number of publications including Washington Post, The Chicago Tribune, Plate, Forbes, The Village Voice, on The Atlantic, FoodTank, Refinery29, Huffington Post and more. She was prominently featured in the documentary film WASTED! The Story of Food Waste, which premiered at Tribeca Film Festival. In 2019, with seed funding from the Food program at Google, Turow-Paul founded Food for Climate League, an all-female non-profit research collaborative working to make climate-smart food choices the norm by leveraging narrative and behavioral design. 

LinkedIn: https://www.linkedin.com/in/eveturowpaul/

Website: https://www.foodforclimateleague.org/

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Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!

#nonprofits #podcast

Erin McPartlin’s organization was doing important work, but conveying their purpose proved more difficult than she anticipated. They were experiencing an identity crisis, and donors just weren’t getting the message. Rather than racing forward, Erin slowed down, rebranded, and got to work on creating an effective and malleable strategic plan.

Breaking out of their routine allowed Erin and the newly renamed “Tutoring Chicago” to establish infrastructure that supported the growth of her organization. Her methods, procedures, and goals were clearly defined, and donors responded in a big way. Tutoring Chicago’s message was clearly defined, and they were ready to scale and properly improve the trajectory of students in their city. 

After decades of successfully leading Tutoring Chicago, today Erin consults other executive directors and leaders on how they, too, can change their trajectories and ensure their organizations have strong growth plans, leaders, and boards.

Tune in to 𝘛𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘉𝘦𝘩𝘪𝘯𝘥 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 — How to use your Strategic Plan to Really Influence Growth with Erin McPartlin

What You Will Discover: 

✔️ Leading doesn’t have to be lonely. Let’s face it: most executive directors do not grow up thinking they would lead a nonprofit. Their passion for improving their community led them to the work. Connecting with other leaders and leaving room to improve your strategies is essential to sustaining that passion, and it can help you navigate your organization through whatever challenges come its way. 

✔️ Be malleable. The world of nonprofits is constantly changing. After establishing procedures, create a plan to evaluate these procedures over time.“When you and I made this plan together, I really felt we needed to be flexible. We needed these strategic imperatives that guided us with our values, guided us with our identity. We knew who we were, we knew where we were going, we knew what we stood for. And then a few years later, COVID, right? And, man, that strategic plan worked. It took us through, we know who we were.”

✔️ Keep your message simple. Don’t make your donors waste energy figuring out what your organization is trying to do. When Erin and her organization, previously named Cabrini-Green Tutoring Organization, rebranded to “Tutoring Chicago,” donors responded instantly. Their purpose was defined, and now, they could spend more time on the details when connecting with donors.

✔️ Get everyone involved. A nonprofit thrives when each member brings their own unique skill set to the table. By championing your organization, you allow it to access partnerships and opportunities that can take your strategic plan to the next level. Develop your relationships with your board of directors; they’re connections and expertise can be key in growing and sustaining your organization. 

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With over 20 years of nonprofit management and leadership experience, Erin McPartlin is a strategic, visionary executive with a multifaceted leadership portfolio in nonprofit management and operations. Her expertise in program design, board and staff development, and fundraising financial management offers other executive directors, boards and leaders the experience and insights into the skills and mindset needed for strategic scale, impact, and sustainability - as well as a keen understanding of the clarity, leadership, organizational design, and infrastructure necessary to support this success.

LinkedIn: www.linkedin.com/in/erin-mcpartlin/

Website: erinmcpartlinconsulting.com

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Welcome to the Business Behind Fundraising podcast, where you’ll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. 

Sherry Quam Taylor’s unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. 

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You’re in the right place!

Green City Market Executive Director Mandy Moody inherited an established nonprofit that’s growth was plateauing. Their work was essential in her community, but few outside of the nonprofit truly understood what that work was. How could she get their message to the world despite having so many responsibilities on her plate?

The first step was figuring out what that message was. Then she had to communicate it to donors. With these goals in place, Green City Market quickly grew from $800k in annual revenue into a $1.6 million nonprofit. Now, they have both the resources and public knowledge to serve their community in the most effective way possible.

Tune in to 𝘛𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘉𝘦𝘩𝘪𝘯𝘥 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 — Case Study with Mandy Moody: How this Development Director turned Executive Director has doubled her revenue 

What You Will Discover: 

✔️ Take the time to identify, plan, and execute the bigger picture.

It’s easy to get bogged down in the day-to-day tasks. The workload at a growing nonprofit can seem like an impossible mountain to climb. Strategizing how to practically scale your mission can be more beneficial in the long run than sending that one email. “...Before we were working together I was doing 100% of the HR, 100% of the accounting, 100% of all of these things that I know a lot of your listeners who are [running] young non-profits or they're just small right and they're looking to scale. As executive directors we can find ourselves grinding on everyone else’s stuff, right? [With this work underway,] “we now talk all the time internally about how Sherry helped us put the rock before the sand.”

✔️ Donors thrive on the confidence you portray.

You’ve taken the time to understand the direction you are going. You’ve prepared for all the tough questions. Now put it to work! The confidence you portray when explaining the work your nonprofit accomplishes is the quickest way to get a major donor on your team. 

✔️ Not every meeting has to end with an ask.

Fundraising requires meaningful and symbiotic partnerships. Enjoy building that relationship with a donor, but don’t view it as purely transactional. While the time for an ask may not be right in the moment, the positive experience encourages the donor to stay in touch in the future.

✔️ You don’t have to do it alone. 

How can we build a successful team around us while focusing on our own responsibilities? Bring the team with you. Invite a new staff member to a meeting. Let them learn from experience. Having a seat at the table gives your team confidence that they can do it as well. 

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Mandy Moody is a purpose-driven, people-focused leader. She turns ideas into action, providing the leadership necessary to achieve an organization's vision and mission. As a results-driven professional, she balances visionary strategic thinking with innovative execution to drive record-breaking growth.Decisive and highly-organized, she is adept at bringing order to chaos while exuding a calmness that inspires confidence. Contrary to the nonprofit industry trend of high staff turnover, she creates stability and builds teams that are committed to the long-term strategies that ensure an organization's ability to exceed its greatest expectations.

LinkedIn: https://www.linkedin.com/in/mandyhmoody/

Website: https://www.greencitymarket.org/

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All nonprofit leaders want to know how to secure the overall funding they need to accomplish their big vision. Sherry Quam Taylor's clients regularly add 7-figures of general operating revenue to their bottom line with her out-of-the-box principles, a myth-busting methodology, and an ability to see solutions to revenue problems that others overlook.

Want to learn The BIG FUNDRAISING SECRET? Download the method I teach  today [WHITE PAPER] to learn How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from reaching your revenue goals every year. https://mailchi.mp/a533c0ab59cf/2021-whitepaper

Subscribe to my YouTube for weekly updates.

https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/

Tune in to The Business Behind Fundraising podcast on any of your favorite podcast apps!

Rapid growth entails rapid changes. It also means recalibrating your nonprofit’s vision to fit with the current times.

Brooke Richie-Babbage joins us to share her expertise in creating an efficient and honest strategic plan in five steps, making your donors a part of the outcome, finding your North Star, and setting up a finance engine that can fully fund your vision.

Tune in to The Business Behind Fundraising — Setting Your Organization’s Strategic Vision with Brooke Richie-Babbage. 

What You Will Discover: 

✔️ Organic response to growth can only get you so far. Brooke suggests being intentional by writing a strategic plan, as it allows you to maximize limited resources.

✔️ A “North Star” is the anchor to all your nonprofit’s decisions.  It’s the agreed set of priorities where all opportunities are filled. Organizations that had this have weathered the two-year pandemic well. 

✔️ Do a strategic plan every three years. You can do this without outside help. It should contain:

• A one-pager
• Internal operations plan
• Finance plan
• Your North Star
• Your goals

✔️ Bring major donors into the vision. They want to know how it’ll change the community. 

✔️ Be honest with your budget. How much do you really need? Your vision and budget should tell the same story. Your donors aren’t mind readers. They want to contribute in the best way possible.

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Brooke Richie-Babbage is an organizational design and social impact strategy advisor and consultant, the host of the Nonprofit Mastermind Podcast, and the founder and CEO of Bending Arc, a digital consultancy through which she supports mission-driven leaders across the country in launching and scaling high-impact nonprofits and social enterprises. 

Brooke has spent the past 22 years working as a nonprofit leader, social entrepreneur, and lawyer at social change organizations throughout the country. She has founded and led multiple successful organizations and initiatives, including the Resilience Advocacy Project (RAP), where she served as Executive Director for ten years. Prior to the founding of RAP, Brooke worked as an attorney and policy director at the National Center for Law and Economic Justice, as a health policy advocate at the Children’s Defense Fund- NY, a history and law professor at Tufts University and Brooklyn Law School, and a welfare policy consultant for the Center for Law and Social Policy.

She has been a featured speaker and visiting lecturer at numerous law schools, including Harvard, Columbia, NYU, and Fordham, on social entrepreneurship and nonprofit leadership. She served as Chair of the Social Welfare Committee of the NYC Bar Association and as an appointed member of both the Governor’s statewide Child Care Policy Working Group and Mayor Bloomberg’s Adolescent Fatherhood Advisory Council. She has also served as a board member and officer for several non-profit organizations. 

Brooke received both her JD and MPP from Harvard and her BA from Yale. She lives in Brooklyn with her husband and two sons

Website: www.brookerichiebabbage.com 

LinkedIn: www.linkedin.com/in/bjrichiebabbage/

Instagram: @bjrichiebabbage 

----------------------

FREE How-to Guide:

Unleash the Game-Changing Power of Planned Giving at Your Nonprofit

https://plannedgivingaccelerator.com/free-how-to-guide/

Subscribe to my YouTube for weekly updates.

https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/

Download White Paper

The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper

Or, subscribe to The Business Behind Fundraising podcast on any of your favorite podcast apps!

How many books have you already read?

Articles you've saved for reference?

People you've consulted?

Workshops you've already attended?

When it feels like the faucet's left dry and your fundraising efforts are still not working for your organization, it's time to seek a better way to address areas needing improvement and get help. 

For STEM From Dance Executive Director Yamilée Toussaint Beach, she knew it was time to come to us when she decided it wasn't worth wasting months of her career and life trying to figure out how to reach donors on her own. She needed the right mindset in showing up for every meeting and the playbook to access unrestricted revenue that is not tied to foundations and projects. 

As a leader who takes action with the knowledge given to her, Yamilée's organization grew from just under $1 million and scaled fast. Her new strategic plan calls for her to grow from $2 million to become a $10 million organization. Coaching her team and her board equips them to reach these targets so they can confidently achieve them. 

Tune in to 𝘛𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘉𝘦𝘩𝘪𝘯𝘥 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 — Case Study with Yamilée Toussaint Beach: How She's Using Her 5X Revenue Goals To Attract Major Donors. 

What You Will Discover: 

✔️ Nonprofit CEOs who understand that allocating resources to grow and develop themselves and their people are the ones that attract more investments in their business. Yamilée attributes thoughtfully investing in coaching & consultancy to spurring her org's growth from local and national to international, growing funding, and broadening donor base.  

✔️ Make that shift from transactional to relational fundraising. 

In fundraising and life — the goal is, first, to be human. When you meet these potential donors face to face or send them emails, the key is never to come across as a transactional and inauthentic person. You can be casual and sincere instead of being seen as chasing after them. When the real person shows up, money will flow easily into your mission. 🙌

✔️ Navigating conversations and preparing for meetings requires a shift in mindset. 

Working with Yamilée Toussaint Beach for a year allowed her to overcome the belief that, as an introvert, she couldn't become exceptional with fundraising. "I used to go in and feel like I had that one opportunity to make the ask. Now I can enter into meetings more confidently, knowing the trajectory, what to say, and having tools in hand that ease the donor into the ask. I don't feel like I'm chasing anymore or must ask for money. Now it feels more natural, and the conversation leads somewhere I've planned. I have less hesitation in asking because I feel more confident in discussions with donors. I simply approach donor communication in a completely different way."

✔️ Let's admit it. Loneliness follows the leader at the top. 

You first had the vision of creating change in the world and trying to work it daily, even with insufficient funds. Find someone who can hold your hand in the process and gently help you get out of your head as you go out and bring more people to support your mission.

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Yamilée Toussaint Beach is the Founder & CEO of STEM From Dance. She personally experienced the extraordinary benefits of a STEM education and dance. After studying mechanical engineering and being an avid dancer for over 25 years, she switched gears to teach high school algebra in an underserved community in Brooklyn through Teach For America. She started STEM From Dance in 2012 with the hope that a program that infuses dance in STEM would help to increase the number of underrepresented minority girls across the nation who pursue a future in STEM. She holds a Bachelor of Science degree from MIT and a Master of Science in Teaching from Pace University. She is also a recipient of Teach For America's Social Innovation Award, AnitaB.org's Educational Innovation Award, Brooklyn Magazine's 50 Most Fascinating People, and an AAAS/IF THEN® Ambassador.

LinkedIn: https://www.linkedin.com/in/yamilee-toussaint-beach/

Website: https://stemfromdance.org/

Instagram: https://www.instagram.com/yamileebeach/?hl=en

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All nonprofit leaders want to know how to secure the overall funding they need to accomplish their big vision. Sherry Quam Taylor's clients regularly 

add 7-figures of general operating revenue to their bottom line 

with her out-of-the-box principles, a myth-busting methodology, 

and an ability to see solutions to revenue problems that others overlook.

Want to learn The BIG FUNDRAISING SECRET? Download the method I teach  today [WHITE PAPER] to learn How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from reaching your revenue goals every year. https://mailchi.mp/a533c0ab59cf/2021-whitepaper

FREE How-to Guide:

Unleash the Game-Changing Power of Planned Giving at Your Nonprofit

https://plannedgivingaccelerator.com/free-how-to-guide/

Subscribe to my YouTube for weekly updates.

https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/

Tune in to The Business Behind Fundraising podcast on any of your favorite podcast apps!

What’s in our head determines how we use our voice.

Today we are graced by world-renowned voice expert, Tracy Goodwin, as she shares her prowess in how you can utilize your voice to attract more major donors and unrestricted revenue. She teaches us the importance of expression vs. words and the impact of mindset on the outcomes of your nonprofit conversations.

Tune in to The Business Behind Fundraising — How to Raise More Funds Using Your Voice with Tracy Goodwin. 

What You Will Discover: 

✔️ The way you use your voice can leave thousands of dollars on the table. You need to set your authentic self free for revenue and connection to follow.

✔️ Putting on a “professional” mask doesn’t work. Tracy works with clients to unpack the root of their inauthentic voice to avoid the stereotypical sales-y way of talking.

✔️ Introverts don’t need to change. The key is finding your best vocal energy. Where are you at your best? Turn every conversation into one with a person you know, like, and trust.

✔️ People are seeking more connection. The mask will only work against you. Speak from the right place. It’s the expression that matters. Emotional connection encourages people to buy more.

✔️ Show up vocally like never before. Even if it means talking about numbers. There are listeners who are interested in science and data. Give them this experience.

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Tracy Goodwin is an award-winning speaker and internationally renowned voice expert who has helped successful executives and teams increase their impact and influence by unlocking their greatest hidden asset: their voice. Her research-based Psychology of the Voice has become the secret weapon for leaders to shorten their sales cycle, increase revenue, build instant trust, and manage teams and operations more efficiently. She identifies how your listeners process you to a subconscious level to align what you perceive you are doing versus what they are receiving and ensure you are revealing the best version of yourself.

LinkedIn: https://www.linkedin.com/in/tracyagoodwin/

Website: captivatetheroom.com

Instagram: @captivatetheroom 

YouTube: https://www.youtube.com/@CaptivateTheRoom

Tune in to Tracy’s podcast Captivate The Room on Apple Podcasts:

https://podcasts.apple.com/us/podcast/captivate-the-room/id1091333779

--------------------------

FREE How-to Guide:

Unleash the Game-Changing Power of Planned Giving at Your Nonprofit

https://plannedgivingaccelerator.com/free-how-to-guide/

Subscribe to my YouTube for weekly updates:

https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/

Download White Paper:

The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper

Or, subscribe to The Business Behind Fundraising podcast on any of your favorite podcast apps!

Everyone knows that the way to fundraising growth is by putting relationship-building with donors first.

After accepting a role as a fundraising director without prior experience, Tre Moore reached out to me, followed my advice, and has reached  his organization’s revenue goals every year since.

Freeing your organization from the spin cycle is possible if you know what to stop doing to align your hours with dollars.

Tune in to The Business Behind Fundraising — Case Study with Tre Moore. 

What You Will Discover: 

✔️ People won’t give their best gifts through transactions. The individuals you’re serving and your donors are human beings. Remind them what you’re advocating for and encourage them to make an impact with you.

✔️ Use the P-E-O model. This stands for “participant, engagement, and owner”. It’s a system Tre uses that allows his donors to grow at unique levels.

✔️ Play the long game. It takes time to cultivate relationships with donors and get to know them on a deeper level. Prioritize your time on the relational activities that bring more revenue down the road

✔️ Aim for sustainable growth. Hire people who can free your time and focus on the tasks that are keeping you from high-ROI revenue generation. 

✔️ Invest in a mentor or expert. Knowledge brings self-confidence. The energy you carry attracts the donors you need when you’re confident in your skillset 

✔️ Give ownership of what you do to your donors. This encourages them to share the organization’s cause among their network because they are excited about it.

Tre Moore is the Executive Director for India Rural Evangelical Fellowship (IREF), a faith-based nonprofit working to break the cycle of poverty in South India. With a background in church ministry, Tre wasn’t sure he could transition to a career in fundraising and development. For Tre, fundraising success came quickly after working with Sherry. Within the first year of coaching, the nonprofit's charitable revenue nearly doubled from $700K to over $1.2M. 

Through years of coaching with Quam Taylor, IREF has found growth and sustainability. At the core of this growth is a desire to build deep relationships with partners while also creating intentional donor experiences. You can connect with Tre on Linkedin here.

Subscribe to my YouTube for weekly updates.

https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/

Download White Paper

The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper

Or, subscribe to The Business Behind Fundraising podcast on any of your favorite podcast apps!

With a small staff, the pressure and exhaustion were mounting on Amy Fass to keep up with her nonprofit’s multi-million growth.

As the Executive Director of Shoes That Fit, she needed a thought partner to dig down issues with and craft a program that allows her to scale, support more kids, and invite unrestricted revenue.

Working with Sherry was a life-changing decision.

Tune in to The Business Behind Fundraising — Case Study with Amy Fass: How to Manage Your Nonprofit's Extreme Growth (And Keep Growing Year After Year). 

What You Will Discover: 

✔️ Changing her operations was key to meeting expectations. The pandemic urged Amy to switch things up, but there was still not enough gas in the engine to keep the nonprofit running sustainably.

✔️ Restricted gifts can exhaust your staff. Amy sought help from Sherry, taking time to step back and give people a bigger picture of her nonprofit’s goals, moving into relational fundraising.

✔️ Treat your donors as both friends and business partners. Showing the numbers and making them part of the nonprofit’s story got Amy’s most loyal donors’ gifts from $100 to $10,000. It’s key to tell them stories that align with their interests.

✔️ This shift frees up time for larger growth opportunities. “I feel like I can breathe for the first time in years,” Amy says. Not rushing relationships has also strengthened her board’s confidence in spreading the word.

✔️ Learning comes with surprises. Diving into the data and utilizing the donor deck got her into more targeted asks and prepared for the next step in leading donors to their best gifts.

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Amy Fass was named the Executive Director of Shoes That Fit in February 2014. She joined the organization’s staff in 2013 as the interim Development Director, having consulted with the organization on strategic planning and development since 2008.

She has worked in nonprofit management and development for over 20 years. Her development career began at Pomona College, where she served as Director of Foundation and Corporate Relations; she then worked for the University of California, Berkeley, securing major gifts. After the birth of her daughter in 1999, she began consulting non-profits on development and strategic planning; her clients included the Claremont School of Theology, the American Academy of Religion (Atlanta), Shoes that Fit, House of Ruth, Inc., and AMOCA (American Museum of Ceramic Art). She currently chairs the Board of Mt. San Antonio Gardens (retirement community) and the City of Claremont’s Architectural Commission and formerly chaired the boards of House of Ruth and Claremont Heritage.

Amy earned her B.A. at Stanford University and holds a Master of Divinity from Fuller Theological Seminary.

Get in touch with Amy Fass.

LinkedIn: https://www.linkedin.com/in/amy-fass-95005419/

Nonprofit Website: https://www.shoesthatfit.org/

Get her book The Business of Non Profit-Ing: My Why, the Journey and Perspective on Non Profiting on Amazon:

https://www.amazon.com/Business-Non-Profit-Ing-Perspective-Profiting/dp/1734897414

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FREE How-to Guide:

Unleash the Game-Changing Power of Planned Giving at Your Nonprofit

https://plannedgivingaccelerator.com/free-how-to-guide/

Subscribe to my YouTube for weekly updates.

https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/

Download White Paper

The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper

Or, subscribe to The Business Behind Fundraising podcast on any of your favorite podcast apps!

Stewardship is simple if you just treat people with respect.

When donors are deeply connected to your organization’s goals and vision, their support doesn’t end in death. Tony Martignetti discusses the importance of tackling planned giving or “gifts by will”, how it benefits your organization long term, and fostering donor relationships.

Tune in to The Business Behind Fundraising — Where To Start With Planned Giving with Tony Martignetti. 

What You Will Discover: 

✔️ The biggest lesson learned in a decades-long career. Focusing on “gifts by will” yields a more successful and much easier planned giving launch. This type of gift is written in a person’s will.

✔️ Seventy-two percent of people who gift-by-will increase their other types of giving to that organization. Planned giving doesn’t hurt any of your other fundraising events. 

✔️ Organizational criteria for a planned giving program. This includes:

• Five years of history
• More than one staff member
• Has individual donors

✔️ Keep donor relationships warm. Start a recognition society for planned donors. Track birthdays and send greetings via phone or handwritten letter. Set up insider donor communications and a VIP section during events.

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Tony Martignetti has been starting and growing Planned Giving programs since 1997. This is his 25th Anniversary year! He’s been consulting in Planned Giving since 2003. Now he leads Planned Giving Accelerator, a membership community to launch 1,000+ new Planned Giving programs in the U.S. It’s at PlannedGivingAccelerator.com. 

LinkedIn: https://www.linkedin.com/in/tonymartignetti/

FREE How-to Guide:

Unleash the Game-Changing Power of Planned Giving at Your Nonprofit

https://plannedgivingaccelerator.com/free-how-to-guide/

----------------------------------

Subscribe to my YouTube for weekly updates.

https://www.youtube.com/channel/UCbjEu276-YQ0TeurphD62pA/

Download White Paper

The Big Fundraising Secret (How Traditional Nonprofit Fundraising blocks your overall growth and keeps you from fully funding your organization every year) https://mailchi.mp/a533c0ab59cf/2021-whitepaper

Or, subscribe to The Business Behind Fundraising podcast on any of your favorite podcast apps!