The Business Behind Fundraising – Details, episodes & analysis

Kelly Hill is the leader of Heart of Missouri CASA. As an organization who advocates for abused and neglected children, the need to grow and serve more kids, and in deeper ways, has weighed on Kelly's heart her entire career. Kelly set out on a determined path, taking the organization from 3 to 13 staff members and growing their annual budget by 5x over 10 years! But, she knew they could grow even more!

Sherry and Kelly discuss the steps that have allowed Heart of Missouri CASA to continue to grow again and through a relational fundraising approach. Kelly shares how a High-ROI funding model and mindset has benefited both her organization's Annual Fund and Capital Campaign.

What You Will Hear:

✔️ Donors want to know your true need

✔️ Looking ahead to a multi-year funding approach is scary, but an important mindset shift

✔️ Fundraising is fun when you have a clearer idea of what your organization truly needs

✔️ Leveling up your LinkedIn can vastly grow your knowledge and support base

✔️ Raising to a higher number actually feels "easier" now!

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Kelly Hill is the Executive Director of Heart of Missouri CASA (Court Appointed Special Advocates), where she has spent nearly a decade expanding the reach and impact of advocacy for children in foster care. Since taking the helm in 2016, she has grown the organization from a $220K operation serving 20% of children in need to a $1M+ program reaching 60% — placing Heart of Missouri CASA among the top programs in the state. The number of children served has nearly tripled, from 150 to almost 400 annually, and the volunteer corps has grown from 79 to nearly 200 active advocates.

Kelly's leadership extends beyond the day-to-day. Over nine years, she has grown the team from 3 to 13, diversified the funding base, and built a culture recognized by the Columbia Chamber of Commerce as the 2024 Inaugural Nonprofit of the Year. She also successfully led a $4.7 million capital campaign — fully funded before construction began — with a new permanent home for the organization expected to open by the end of 2026.

Kelly holds a Master of Social Work from the University of Missouri and a Bachelor of Social Work from Evangel University, where she was named Outstanding Student in the Field of Social Work. Her career spans child abuse prevention, child welfare, and family preservation. A 2021 COMO Magazine 20 Under 40 honoree, she has also served on the National CASA/GAL Urban Leadership Council and the Missouri CASA Board of Directors.

LinkedIn: https://www.linkedin.com/in/kelly-hill-msw-84174348/

Website: https://www.homcasa.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

Laurie Quinn strives to make learning better for all. Working with both teachers and students, the Stern Center for Language and Learning strives to stay at the forefront of innovation to be experts at applying knowledge learned in the classroom. As President, Laurie is following in the steps of a founder that had been with the organization for 38 years!

Sherry and Laurie discuss the challenges and opportunities of leadership transitions in nonprofit organizations, the power of storytelling in fundraising, and the necessity of shifting fundraising culture to foster stronger donor relationships.

What You Will Discover:

✔️ Storytelling is a powerful tool in fundraising.

✔️ Leadership transitions require humility and mindfulness.

✔️ Teaching is an identity that extends beyond traditional roles.

✔️ A growth mindset can transform organizational challenges into opportunities.

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As President of the Stern Center for Language and Learning, a Vermont-based nonprofit with a 40+-year history, Laurie Quinn is a proud champion of helping every learner to succeed. She brings expertise in nonprofit strategy, educational leadership, and innovative programs, as well as dedication to supporting an accomplished team of experts.

Dr. Quinn earned her Ph.D. in English Literature at the University of New Hampshire and her master's and undergraduate degrees at Boston College. Her professional background includes serving as a nonprofit program and grants officer, teaching as a member of the faculty at colleges and universities, and leading in higher education executive roles as a Provost/Senior Vice President.

Prior to taking the helm the Stern Center, Laurie was Interim President at Champlain College. Her community commitments currently include serving on the Board of Directors of Generator. Dr. Quinn believes in the power of learning to shape every life and to strengthen our communities. 

LinkedIn: https://www.linkedin.com/in/laurie-quinn-06b84638a/

Website: https://sterncenter.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. 

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. 

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

Welcome to the Fall Funder Series, where Sherry Quam Taylor demystifies common misconceptions about how organizations can secure general operating revenue. First up is Shireen Zaman of the BUILD program at the Ford Foundation. As a Program Officer, Shireen works directly with organizations in identifying their greatest fundraising needs and preparing a funding strategy that best supports those efforts. 

Shireen gets real about what she looks for when choosing organizations to support. It's important to remember that there are real people behind these funding efforts who are eager to connect with motivated, resilient organizations. Sometimes, all it takes is a quick introductory email or message to access a grove of new funding opportunities.

What You Will Discover: 

✔️ Funders are human. Take the time to organically build a relationship with a funder by utilizing all of their available resources, attending webinars, or simply having a conversation.

✔️ Think about ALL of your overhead. Organizations may include the funding they need in the present, but will that be enough to sustain your mission in a way that attracts larger funders?

✔️ The most impactful relationships take time and consistency to build. Don't be discouraged if your efforts don't immediately produce results.

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Shireen Zaman is a program officer on the BUILD team, working to advance the foundation's efforts to support and develop stronger, sustainable, and more effective social justice organizations and networks across the globe. Shireen has more than two decades of experience in the philanthropic and nonprofit sector, spearheading organizational transformation, resource development, and program management at a variety of organizations.

Prior to joining the Ford Foundation, she was the director of the RISE Together Fund, a donor collaborative at the Proteus Fund. At RTF, she worked to identify, invest in and build the capacity of grassroots organizations from Black/African, Arab, Middle Eastern, Muslim and South Asian communities in the US. She was a founding member and served on the advisory council of the Emergent Fund, a pooled fund dedicated to supporting US grassroots organizing and power building in communities of color, including Black, Indigenous communities. Prior to her work in philanthropy, Shireen was the executive director of the Institute for Social Policy and Understanding, where she led the strategic expansion of a Michigan-founded think tank into the Washington, DC policy space. She was also the director of the Middle East and North Africa program at Vital Voices Global Partnership where she partnered with women leaders across the region to support their work in the areas of human rights, health and political leadership.

Shireen was recognized as a White House Champion of Change for her work as an Asian-American woman leader. She holds a BA in human development from Boston College and an MA from the School of International Service at American University. She studied Arabic at the American University in Cairo and is currently completing a coaching certification program through Coaching for Healing, Justice and Liberation.

LinkedIn: https://www.linkedin.com/in/shireenzaman/

Website: https://www.fordfoundation.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

Eve Turow-Paul didn't set out to start a nonprofit, but once she identified a crucial need in her community, the pieces quickly fell into place. As the founder and Executive Director of Food for Climate League, she's helping change the narrative of sustainable food systems by addressing the emotional underpinnings that drive people's food choices. The women-led team is influencing culinary workers to reduce emissions, embrace plant-based options, and increasing biodiversity. 

Sherry and Eve discuss starting a nonprofit with little planning behind it, growing your organization through powerful storytelling, and how a case study with Google changed the trajectory of her work forever.

Click here to learn more about Eve's case study with Google.

What You Will Discover: 

✔️ Factors such as anxiety, stress, and loneliness can influence people's food choices and lead to chronic health issues in communities down the line

✔️ Having a clear, concise, and well-thought out plan is key when building quality relationships with mission-aligned donors 

✔️ Tools Eve has used to help engage donors and track progress

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Eve Turow-Paul a leading expert on Millennial and Gen Z global food culture, and founder and Executive Director of Food for Climate League. Her latest book is Hungry: Avocado Toast, Instagram Influencers and Our Search for Connection and Meaning (BenBella, 2020). By blending qualitative and quantitative methods, Turow-Paul explores the 'why' behind today's biggest food and lifestyle trends. Through her writing, research, and nonprofit leadership, she connects the dots between climate, food culture, and human needs. Turow-Paul views food culture as a key lever for improving mental, physical, and environmental health around the world.

Eve's writing on food trends and human behavior has appeared in a number of publications including Washington Post, The Chicago Tribune, Plate, Forbes, The Village Voice, on The Atlantic, FoodTank, Refinery29, Huffington Post and more. She was prominently featured in the documentary film WASTED! The Story of Food Waste, which premiered at Tribeca Film Festival. In 2019, with seed funding from the Food program at Google, Turow-Paul founded Food for Climate League, an all-female non-profit research collaborative working to make climate-smart food choices the norm by leveraging narrative and behavioral design. 

LinkedIn: https://www.linkedin.com/in/eveturowpaul/

Website: https://www.foodforclimateleague.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

As the principal of teenyBIG, Emily Taylor helps nonprofits at an inflection point make big decisions that affect their community so they can move from indecision to intentional, next-level growth. She empowers bold leaders to gather the information they need to make big decisions with buy-in so they can move from a holding pattern and into next-level growth.

Emily discusses the need for nonprofits to reset and make strategic decisions in the post-COVID world, the challenges of strategic planning, and the importance of taking a step back before diving into the process.

What You Will Discover: 

✔️ Listening to the community and staying connected to the humanity behind the work of nonprofits is essential for making informed and impactful decisions.

✔️ Balancing vision and analysis is crucial in making strategic decisions. Organizations should consider both the big picture 

✔️ Strategic planning is not always the right solution for every organization. It is important to customize the approach and create a useful tool that aligns with the organization's goals and needs.

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Emily Taylor works with nonprofit leaders whose organizations are at an inflection point - they're ready to catapult their mission into their next stage of growth. Leaders who seek Emily's expertise know they need to shift their decision-making from intuitive to intentional but are unsure of how to start that process. 

She first grounds the organization in 'who they are' to help them prioritize the challenges that lie ahead.

To achieve this, Emily applies her individualized strategic listening methodology with an organization's community, allowing teams to 'see their value' and align their decision-making as an organization, not just the CEO. She helps them prioritize their big decisions and builds a foundation for organizational decision-making.

As a result of this process, Emily's clients are able to paint a solid picture of their organization, one that is viewed similarly internally and externally, preparing them for their next stage of growth.  Her clients are empowered to move forward by shifting their decision-making from intuitive to intentional.

Emily attributes her success to her unique ability to balance left and right brain thinking - to make sense of people's emotions and motivations and apply them to strategic thinking, including all the perspectives that make us human.

LinkedIn: https://www.linkedin.com/in/emily-taylor-teenybig/

Website: https://www.teenybig.com/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

Veronika Trufanova always had a passion for environmental sustainability, making her the perfect fit for her role as Director of Development at the Emerald Necklace Conservancy, a historic linear park system in Boston that introduced one the first example of green infrastructure in the nation. Nika now works to sustain the parks impact on the city while growing awareness for its rich history, a huge task in a city with over 650,000 residents. 

Nika discusses how Sherry's fresh perspective has revamped her team's strategic plan while generating morale throughout her organization. The two share about the power of curiosity in young fundraisers, and how that energy can translate to your relationships with donors.

What You Will Discover: 

✔️ A well-thought-out, purpose driven strategic plan can unlock the spark your organization needs to take on that big capital campaign

✔️ It's important to take a step back from the everyday grind and celebrate wins, even the smallest victories, to boost morale in your staff and donors

✔️ The most important trait a young fundraiser can have is a curiosity for understanding their organization's mission

✔️ By truly understanding the needs of your organization, you can create a personal and generous atmosphere that allows your donors to really feel like they're making an impact

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Veronika (Nika) directs the Conservancy's fundraising program, including individual, corporate, foundation and government grants, the annual giving program, and other special fundraising initiatives. Nika previously worked at the Asian Art Museum of San Francisco, where she led the Institutional Giving program for over six years, raising unrestricted, project-based and campaign support from corporations, foundations and government granting agencies. She also held several roles on the development team at the Harvard Art Museums, encompassing database management, development operations and donor and member events. Nika holds a bachelor's degree in Art History from Haverford College. She is an avid tea drinker and an unabashed Italophile.

LinkedIn: https://www.linkedin.com/in/veronika-trufanova-5770bb8/

Website: https://www.emeraldnecklace.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

Suzy Myers Jackson didn't expect to have a career in fundraising, but when the opportunity to lead an organization that aligned with her passion for theatre presented itself, she hit the ground running. After 17 years at Opening Act New York, Suzy became the Executive Director of SparkYouth NYC. Now, she's bringing a refreshing style of tried and true fundraising opportunities to expand opportunities for young people in New York City.

What You Will Discover: 

✔️ We all learn from experience, but establishing a process to evaluate and adapt to those experiences can make all the difference for your organization

✔️ Skills you have developed prior to becoming a fundraiser will always come in handy, like theatre!

✔️ Prioritizing relationship building leading up to the event makes a tremendous impact on how successful the event is for your organization

✔️ Relationships held by members of your Board of Directors can bring new energy to your events and lead to future connections

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Suzy Myers Jackson is the Executive Director of SparkYouthNYC, an organization that ignites growth in community-based, youth-centered organizations through a three-pronged model of financial investment (trust-based, multi-year, unrestricted support), capacity building (SparkYouth's unique Cofactor Lab), and peer support (Executive Director Leadership Collective).

Suzy became Executive Director at SparkYouth following 5 years of service on SparkYouth's Board of Directors and 6 years as a SparkYouth grantee.

Suzy's nonprofit background spans nearly 20 years and encompasses a diverse range of expertise, including: fundraising, board development, nonprofit management, strategic planning, leadership coaching, and program development.

Suzy was the longtime Executive Director of Opening Act, where she grew the organization's reach from 3 to 57 of NYC's most high-need public schools and increased revenue by 80 fold. Under her leadership the organization became a leader in Social Emotional Learning outcomes.

Suzy has also been a consultant for such organizations and corporations as Harlem Educational Activities Fund, HBO, the Center for Anti-Violence Education, Youth INC, Brandworkers, STEM From Dance, and INCLUDEnyc. She has developed multiple campaigns and professional development workshops that have been implemented by organizations to raise funds, deepen relationships with key stakeholders, and build a thriving organizational culture.

Suzy received her BFA from NYU's Tisch School of the Arts. She currently lives in Brooklyn with her partner and young sons.

LinkedIn: https://www.linkedin.com/in/suzy-myers-jackson-6157419/

Website: https://sparkyouthnyc.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

Melissa Hilton uses her diverse background to get the most out of the relationships she holds with her donors. As the Vice President of fundraising efforts for Erie Family Health, a $100M+ FQHC, you have to think outside of the box to not only maintain relationships with donors, but help them understand the most important needs of your organization, and the funds it requires to achieve that. Sherry and Melissa discuss FQHC's, the balancing act of managing your annual fund with a capital campaign, and dive into the details of how your relationships  truly impact your fundraising efforts.

What You Will Discover: 

✔️ Fundraising is an opportunity to build relationships and communicate the great work of an organization.

✔️ Outside help, such as consultants and coaches, can provide fresh perspectives and valuable tools for fundraising success.

✔️ Tools like the conversation prompt and the case for support can simplify and enhance fundraising conversations.

✔️ Balancing the annual fund and a capital campaign requires strategic planning and understanding donor preferences.

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Melissa Hilton joined Erie Family Health Centers (Erie) in 2012 and currently leads its fundraising efforts as Vice President, Development and Executive Director, Erie Family Health Foundation. In this capacity, she is responsible for developing and executing strategies to expand governmental and philanthropic support to advance Erie's mission. A skilled relationship-builder, Ms. Hilton oversees a team of 10 and leads initiatives to deepen philanthropic partnerships to help sustain Erie's capacity to bring affordable, holistic and exceptional healthcare to more than 88,000 patients—and growing. Earlier in her Erie career, Ms. Hilton also oversaw the Marketing team and grew this function to encompass internal and external communications, advertising and digital marketing, branding and graphic design, and community engagement.

Prior to joining Erie, Ms. Hilton served in roles of increasing responsibility over 16 years at The Field Museum. Most recently, she was Vice President, Board Relations and Senior Director, Institutional Advancement, where she worked in partnership with the Museum President to manage the work of The Field's 85-member board of trustees and directed planned giving. Her professional experience also includes working as a public finance investment banker, as a legislative assistant and press secretary for a member of Congress, and as press assistant at the Senate Foreign Relations Committee.

Ms. Hilton received a bachelor of arts degree in English from Yale University where she graduated summa cum laude and a master of business administration from the Yale School of Management.

Ms. Hilton is a member of the Advisory Council for GirlForward and serves as a member of the Yale Alumni Fund (YAF) Board of Directors and Co-Chair of YAF Agents for her undergraduate class.

LinkedIn: https://www.linkedin.com/in/melissa-hilton-4632463/

Website: https://www.eriefamilyhealth.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast

With over 40 years of experience, Mary Hiland knows what it takes to truly grow your nonprofit. In the ever evolving landscape, relationships have always been the utmost importance, and that includes the relationship with your board of directors. Mary wants to reshape the way we approach these relationships to get the most for your organization.

Mary shares how her journey in the nonprofit sector inspired a passion for supporting executives in their leadership role with their boards. They discuss the responsibility of boards in fundraising, the decision-making process for executive directors, and the transition from a working board to a governing board.

Tune in to 𝘛𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘉𝘦𝘩𝘪𝘯𝘥 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 — Questions you've always wanted to know about your Board of Directors with Mary Hiland

What You Will Discover: 

✔️ Fundraising is a board responsibility.

Your board members should be willing to make a financial contribution to the organization.

✔️ Keep your board in the loop.

Providing the right amount of information to board members is crucial. Establish guidelines and have conversations with board members to determine their information needs and preferences.

✔️ Set clear financial goals.

Executive directors have some discretion in deviating from the approved budget, but it is important to have clear spending policies to improve communication with your board. 

✔️ Get creative with your approach. 

Customize communication to meet the needs of individual board members while also setting boundaries and compromises. 

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Mary Hiland, Ph.D. is a nonprofit governance expert and leadership development consultant dedicated to helping nonprofit leaders cultivate great boards and lead effectively.

Mary has over forty years' experience in the nonprofit sector – both as an executive and as a board member. She has been consulting and coaching nonprofit leaders for 20 years.

Mary is a speaker, researcher, and a business professor at her local community college. She is author of the #1 international best-seller: Love Your Board! The Executive Directors' Guide to Discovering the Sources of Nonprofit Board Troubles and What to Do About Them (2021) And Mary is a contributing author to four other nonprofit leadership books.

Mary is the founder and host of the Inspired Nonprofit Leadership podcast: https://www.hilandconsulting.org/podcast-episodes/

LinkedIn: https://www.linkedin.com/in/maryhiland/

Website: https://www.hilandconsulting.org/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor.

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line.

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!

#nonprofits #podcast #

Maiya Holliday builds websites that make it easier for good people to do great work. And no, these aren't just your corporate, run-of-the-mill, cookie cutter websites. These sites are built with accessibility at the forefront, making it easier for everyone to succeed and allowing businesses to reach new customers.

Through her background in international development and nonprofit work, Maiya noticed many organizations lacked functioning websites and a sustainable web presence. As society became more dependent on the internet, many organizations were falling behind, unable to keep up with current trends and spread their mission with the masses.

Maiya took matters into her own hands, teaching herself how to code and develop websites. Eventually, she founded Mangrove, a purpose driven digital design agency. Mangrove finds success in helping conscious companies tell their story in a meaningful way, while also making websites accessible for all to experience.

Tune in to 𝘛𝘩𝘦 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘉𝘦𝘩𝘪𝘯𝘥 𝘍𝘶𝘯𝘥𝘳𝘢𝘪𝘴𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 — Creating Accessible, Mission Driven Websites with Maiya Holliday at Mangrove

What You Will Discover: 

✔️ Accessibility does not mean sacrifice. It's possible to create beautiful, high-performing websites that are accessible for all. For example, think of someone who is blind. Can your website cater to that person? Mangrove designs with everyone in mind, whether they are disabled or not, to create a more accessible web and empower customers around the globe.

✔️ Don't go the cheap route. Like it or not, the world depends on the internet. If you haven't taken the time to improve your website, you are likely missing out on a large amount of potential customers or donors. Take the time and invest in a website that will not only tell your organization's story, but makes the customers the hero of the journey, creating a satisfying and memorable experience. 

✔️ B Corps are changing the world. B Corp is a third party certification created by the nonprofit B Lab to identify companies that have met high levels of performance, accountability, and transparency in the areas of our environment, community, employees and customers. Mangrove became a certified B Corp in 2016, and they continue to push their standards of excellence to create a lasting impact in the web design industry.

✔️ Don't be afraid of growth. Mangrove started small in 2009, but it has evolved into an international corporation thanks to Maiya being comfortable with change. Things can happen fast these days, but if you take the time to set goals and evaluate your processes, substantial growth can happen in the blink of an eye, allowing your mission to spread to potential customers or donors around the globe. 

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Maiya Holliday, CEO and Founder of Mangrove Web Development, is a creative leader and collaborator who crafts digital solutions to augment the impact of changemakers. She is a self-taught coder with over a decade of hands-on experience. Maiya aligns folks toward actionable goals that help articulate and communicate their organization's purpose and impact on the web with people, planet, purpose and equity at the core. She has led over 200 website projects for changemakers and purpose-driven organizations.

Maiya led Mangrove to become a Certified B Corp in 2016, and she has since championed the cause of socially and environmentally conscious businesses deepening their impact. She values working alongside a diverse team of talented people who are passionate about what they do.

A Bay Area native, Maiya now lives in the mountains of Truckee, California with her husband Shaun and little humans Terner and Miles. You might also find her in Oakland or Australia, where she tends to show up on a regular basis.

LinkedIn: https://www.linkedin.com/in/maiyaholliday/

Website: mangrove-web.com/

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Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. 

Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. 

If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place!