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Explore every episode of the podcast The Business & Pleasure of Flowers

Dive into the complete episode list for The Business & Pleasure of Flowers. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
The Cut Foliage Business: Challenges and Opportunities with David Register from FernTrust05 Nov 202400:31:14

Episode 254: In this episode, hosts Lori and Vonda are joined by special guest David Register, the Executive Vice President at FernTrust, Inc. located in Seville, FL. David provides insights into the cut foliage business, discussing the products they are known for and the impacts of multiple hurricanes on the industry. The conversation also delves into what can be expected for Valentine's Day, the major challenges in production, and two key factors that significantly influence the business but are beyond their control. Labor and productivity costs are addressed, along with potential solutions to navigate these challenges effectively. Join us for an engaging discussion on the dynamics of the cut foliage market and the strategies for success in this ever-evolving industry.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

The Unseen Challenges of Being a Manager or Leader29 Oct 202400:33:42

Episode 253: Lori provides an insightful look into the less glamorous aspects of being a manager that are rarely discussed. She shares interesting and surprising insights about the challenges that managers experience and often keep to themselves. While there may not be definitive solutions to these issues, Lori and Vonda emphasize the importance of building resilience as a manager. They highlight the need for managers to remain strong in the face of adversity, as these challenges are inevitable and should not be taken personally. If you're a manager, you'll likely find yourself nodding in agreement as Lori and Vonda delve into the lesser-known realities of this role.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Quotes That Could Alter Your Mind27 Aug 202400:30:44

Episode 244: Join hosts Lori and Vonda as they delve into a collection of mind-altering quotes by Wayne Dyer. Discover quotes that may resonate with you with a simple "yep" and others that challenge you to truly ponder and potentially transform the way you view certain aspects of life. Tune in for an insightful discussion on the profound impact of words that have the ability to inspire change and growth.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Proven Tips to Prep for the Holidays with Ralph Giordano AIFD 06 Dec 202200:33:30

Episode 154: Each year the month of December brings the challenge  of how to best organize your product, staff and time to be able to meet the demands for Christmas centerpieces and florals right before the holiday.

Ralph Giordano AIFD and owner of Giordano's Floral Creations in Fort Pierce, FL is a 4th generation florist and well respected in the floral industry. Today he shares his secrets to prepping for the month of December.

Vonda mention The Real-Life Retail Florist.

For a sneak peak, watch the orientation: Real Life Retail Florist

Questions? Email lori@flowerclique.com

Sponsored by Flower Clique

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Fresher than Fresh with Ryan Black of Jet Fresh Flowers29 Nov 202200:35:22

Episode 153: Ellie is back for the second episode in our NextGen podcast series, where she interviews NextGen floral professionals & friends under forty. 

Today the spotlight is on Ryan Black, Marketing & Media Director for Jet Fresh Flowers, and SAF's 2022 Marketer of the Year.

Get a history lesson in Ryan's past that led him into his blooming role, discover a typical work day as a marketing director, and a glimpse into what life looks like as he builds and scales Jet Fresh's creative endeavors.

You'll also get a sneak peek into what's planned for 2023, an announcement on "Fresh Fest" (of course we're going!), and marketing inspiration from the expert himself.

If you aren't already, be sure to follow @JetFreshFlowers on Instagram and discover more at jetfreshflowers.com!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Real-Life Retail Florist: Floristry Education for Today's Professionals22 Nov 202200:32:19

Episode 152:  A one-year collaboration in the making between the Flower Clique girls (Vonda, Lori & Ellie) and Abby Chick,  floral educator and retail shop owner, is FINALLY REVEALED on today's episode. 

This retail floristry curriculum took on a life of its own, and we're so happy to share it with the world! 

An all-encompassing educational course developed by four experts, tailored specifically for all of our retail florist dreamers, has finally arrived.

The details: 14 modules packed with content covering everything from start-up to sales, design to delivery, buying wholesale to business operations, profitability to professional relationships, and more. In addition to over 100 videos, we've created templates and interactive spreadsheets with built-in formulas to get more done, operate profitably, and build the business of your dreams.

On top of our stunning curriculum filled with the wisdom, training & tools to succeed, RLRF gives you the intimate community you crave. Network with your peers on a real and intimate level. No fluff, no judgement. Instead, a real, tangible place filled with people just like you – alongside industry experts, where you can celebrate wins, get answers, and grow together. You'll also have access to us four instructors, ensuring you get the answers you need, when you need them.

Listen to the girls chat about how it came to life & all the juicy details.

This is: The Real-Life Retail Florist.

For more information and to join the VIP list: Real Life Retail Florist
Questions? Email lori@flowerclique.com

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Bill LaFever: Words of Wisdom on the Economy and Supply Chain & Exciting New Products15 Nov 202200:38:56

Episode 151: There's so much buzz about what to expect with flower sales in the looming recession, so Vonda and Lori asked Bill LaFever, president of the Bill Doran Company, to get his professional input. With over 30 wholesale floral locations and years of experience, Bill has some great input and words of advice on the economy. 
He also addresses some supply chain issues and shares some of his favorite flowers.  

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Five Tips to Overcome Challenges08 Nov 202200:30:41

Episode 150: We're surrounded by challenges every day. They are both personal and business related, some bigger than others, but all needing your attention. Vonda and Lori share five tips to overcome the biggest (or smallest) of challenges. Be sure and listen to then end where Lori shares information about Biosphere 2 and what it has to do with you and challenges. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Time to catch up...Whatcha doing? Whatcha learning? 01 Nov 202200:35:01
Episode 149:  It's been a bit since Vonda and Lori had a chance to chat and share with the Cliquers.  😉 It's both personal and  business with a few new ideas from Lori  on hiring and attrition. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Barry Gottlieb on Dogs and the Power of Attitudes25 Oct 202200:31:05

Episode 148: In this episode, Vonda and Lori continue their conversation with Barry Gottlieb.  Barry Gottlieb is a trusted business advisor and personal mentor, with a successful practice offering counsel and guidance to both private individuals and corporations.

In this episode, learn a bit more about Barry's story of strength, resilience and how his a lost dog influenced his life.   

Gottlieb is a trusted business advisor and author of several books.
TGIT (Thank God it's Today)
Brilliant on the Basics
TGIT 2.0

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Barry Gottlieb on Making Smart Business Decisions and Living Authentically18 Oct 202200:33:01

Episode 147: Barry Gottlieb is a trusted business advisor and personal mentor, with a successful practice offering counsel and guidance to both private individuals and corporations.

In this episode, learn how to make smarter business decisions, discover insight into top performance, and resources you can use to become more successful as a leader.

Barry and his partners successfully started and Continental Farms in 1976, and after twenty-two years of positive growth, sold for $75M. Barry's mission is to inspire and empower others to reach their full potential, and we're delighted to share this special episode with our listeners!

About our guest:
Barry is the Founder and President of Coaching the Winner's Edge organization. He is both a life coach and a business coach with a successful practice offering counsel and guidance to both private individuals and corporations. Barry is a dynamic speaker and is sought after by corporations and organizations of all sizes to deliver keynote addresses and specific training modules.

Barry's Books:
TGIT
Brilliant on the Basics
TGIT 2.0 A Manual for Life


Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

From Flower Child to Fearless NextGen Leader: Nicole Palazzo of City Line Florist11 Oct 202200:44:55

Episode 146: It was only fitting that NextGen's very own, Nicole Palazzo, made her debut in the first episode of our NextGen podcast series, where Ellie interviews NextGen floral professionals & friends under forty. 

In this one-on-one candid interview, get to know the real Nicole. She shares her experience growing up in a retail florist, cautionary tales for raising children in the industry, how she evolved into her current role as Director of Marketing for City Line, what her future goals look like, and then we wrap up with some fun rapid-fire questions.

Connect with City Line Florist:
www.citylineflorist.com
https://www.instagram.com/citylineflorist/

Connect with Nicole:
nicole@citylineflorist.com
https://www.instagram.com/misscoleybaby/

This episode is sponsored by Flower Clique Prep School 🌸 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

How to Become a Better Leader with Dr. Nicole Price 04 Oct 202200:42:09

Episode 145: It's replay day! This is an excellent interview with Dr. Nicole Price, a training leader,  keynote speaker in leadership development and CEO of Lively Paradox, believes that  that leadership is personal. Her goal is to always balance courage with caring as she helps clients face and overcome the most challenging leadership development obstacles. Lori and Vonda ask questions to help the small business owner better lead in what can be challenging situations. 

Nicole’s technical background enhances her objective approach to solving process problems, flipping dilemmas, and helping people focus on solutions. She prides herself on helping leaders lead well — while honoring who they are as individuals.

Lively Paradox.com
Our Sponsors
Flower Clique
FC Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Practical Tips to Move the Sustainability Needle in Your Floral Shop20 Aug 202400:41:05

Episode 243: We recap the exciting session at Camp Clique last week and delve into a thought-provoking discussion with industry experts Bill McKinley AIFD from Texas A & M and Abby Chick, shop owner of Blakemore's Flowers in Harrisonburg, VA.

Join us as Bill and Abby share their insights on incorporating sustainability into floral design. They answer burning questions such as: What design mechanics can we adopt to move the sustainability needle in our craft? How can retail flower shops implement best practices on a daily/weekly basis to work towards a more sustainable future? Tune in to discover practical tips and innovative ideas that can help shape a greener, more sustainable floral industry.

Want to listen to the entire session:
Realistic Sustainability for Retail Florists

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

10 Survival Rules for Managers27 Sep 202200:32:46

Episode 144: Being a good manager can be a challenge. Vonda and Lori share ten "survival rules" to help a manager navigate the little things in the day-to- day in your business. They're easy to understand and execute and will be sure to give you a chuckle.

Lori Wilson is the Director of Community for Flower Clique and loves to read and research ways to help managers and owners connect with their teams.

Our sponsors:
Flower Clique
Flower Prep School
Sales Prep School
Sympathy Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

We asked: What are you investing in your business now... to move the needle forward? (Live! from SAF 2022) 20 Sep 202200:33:09

Episode 143: SAF (Society of American Florists) 2022 Convention in Orlando was a great success! In our last episode (ep. 142) we were joined by Ellie LaFever PFCI for a recap, and what we felt were our most important takeaways.

In this episode, Lori and Ellie took the opportunity to pull SAF attendees aside and ask them all the same question: "What are you investing in your business now, to move the needle forward into the future?"

The answers are inspiring  - and many have a common theme. Hope you enjoy!

Special thanks to Jet Fresh Flowers for the podcast interface while in Orlando.

Our Sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

SAF National Convention Recap & Our Takeaways13 Sep 202200:28:24

Episode 142: Society of American Florists just concluded their annual convention in Orlando last week. It was packed with great information... from an industry update from Kate Penn, CEO of the organization, to the announcement of marketer of the year, Jet Fresh Distributors, all of the AAF and PFCI inductees (including two of our own!) and jam-packed days of educational sessions.  Vonda, Lori and Ellie share their 3 top takeaways from the conference.

Our sponsors:
Flower Clique
Flower Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

A Serious Photo Shoot and SAF Convention in Orlando06 Sep 202200:32:40

Episode 141:  Vonda and Lori chat about what's going in in Flower Clique and beyond, from a recent professional photo shoot and all of the work it entails to connecting with others at SAF in Orlando this week.  There is a lot happening and Lori will joining in a session and might be a bit starstruck with a special someone.  Listen in to find out who.   😊

Our sponsors:
Flower Clique
Flower Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Retail Business Adjustments & Customer Service with Julie Poeltler AIFD, PFCI, IMF, CAFA30 Aug 202200:28:45

Episode 140: Vonda is joined by her bestie, Julie Poeltler AIFD, PFCI from Julie's Fountain of Flowers in the Iowa City, IA area. With over 40 years of owning her retail shop, Julie shares her thoughts on what's happening in her business and how she has made necessary adjustments. She also talks about the increase of kindness and trust of her customers and how she has built those relationships.

Our sponsors:
Flower Clique
Flower Prep School
Sales Prep School
Sympathy Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

The Jet Fresh Guys: How Their Business Took Flight, Building Great Work Culture, & Creating Loyal Employees23 Aug 202200:41:40

Episode 139: In this episode, we sat down with The Jet Fresh guys, Mike, Fern, & Ryan. These guys know a thing or two about how to have fun and work hard at the same time, and they're making some waves in the floral industry right now for the right reasons.

Get a glimpse into their origin story, how their incredible work culture and business took flight, and how to foster a team that is hungry to learn and grow.

Check out their podcast and business below:
2 Fat Guys Talking Flowers Podcast
Follow Jet Fresh on Instagram
JetFreshFlowers.com

Sponsored by Flower Clique

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

A Vulnerable Conversation about Work-Life Balance16 Aug 202200:35:48

Episode 138: The work-like balance is essential to maintain a healthy lifestyle, however, it is easier said than done! Vonda and Lori discuss some current balance challenges and offer a few realistic tips to help you regain control.

Our sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

SAF Next Gen Recap with Ellie LaFever and Lori Wilson09 Aug 202200:27:44

Episode 137: The  Society of American Florists (SAF) Next Gen Conference was held in Miami on July 31 and August 1st and 2nd, and was a BIG hit! Vonda interviews Lori and Ellie to find out what they felt the biggest difference was in this conference over others they have attended, besides the ages of the attendees.  The both come away energized and exhausted.
Join in to hear why.

Our sponsors:
Flower Clique
Flower Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

What's Next? What Should the Floral Industry Expect Going Forward?02 Aug 202200:21:28

Episode 136: Vonda spend the past weekend in Phoenix, AZ joining many talented designers at the Arizona State Floral Association Convention as they celebrated 70 years. She was there representing Teleflora with a main stage program "What's Next: We've come a long way, but what should be expect going forward?" In the podcast today she shares some of her message.

Sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Higher AOV and a Stress-Free Website | Why outsourcing your e-commerce is a game-changer26 Jul 202200:36:55
Episode 135: Many retail shops are experiencing a summer slowdown similar to pre-pandemic times. It's only temporary. When business resumes as usual, the businesses that will thrive are the ones that are creating more efficient systems in place now.

In this episode, Vonda and Lori are joined by Kami Martin, Director of One Clique at Flower Clique. We explain the lowdown on what exactly our membership does - and how it's similar to a part-time employee who manages your entire e-commerce and marketing operations.  However, not just any employee - an expert with years of experience and expertise in the tech and digital space of retail floristry! Listen to discover how our agency is what every retail florist needs to grow their business and achieve work-life balance.
 
For more information:
Flower Clique
Schedule an appointment with Kami


Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Highlights from SAF Convention in Miami13 Aug 202400:31:22

Episode 242:   In this episode, Vonda interviews Lori about her experience at the Society of America Florist (SAF) Convention in Miami last week. Lori shares her insights and highlights from the convention, from the networking opportunities and meeting up with our Cliquers to her participation as a moderator for a panel discussion, she gives great tips and takeaways. You won't want to miss her story about "that flower feeling"!  Whether you attended this year's SAF Convention or not, you won't want to miss Lori's perspective. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

How to Fix Your Employee Onboarding and Retain a Strong Team19 Jul 202200:28:23

Episode 134: We often are relieved when we find the right hire, only to be disappointed when they leave after a short time. Vonda and Lori share some real life owner issues that many retail businesses are dealing with right now. The good news is they discuss a self check list you can implement right away!

Our sponsors:
Flower Clique
Flower Clique Prep Schools
Flower Clique Sympathy Prep

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

We Asked: What's Inspiring You? (Live! from AIFD Symposium 2022)12 Jul 202200:38:07

Episode 133: It was a great week at AIFD National Symposium! Vonda, Lori and Ellie were joined by Julie Poeltler to represent Flower Clique at the Partners Showcase, as well as to reconnect with their floral family. Vonda and Julie also presented on the Main Stage alongside fellow Teleflora Education Specialists for the emotional design program "PULSE".

In this episode, Lori and Ellie took the opportunity to pull attendees of AIFD aside and ask them Lori's famous podcast question, "what's inspiring you right now?" We loved hearing everyone's responses and we think you will too.

Our participants were: Helen Miller AIFD; Heather Towne AIFD; Jodi McShan AIFD; Jim DelPrince AIFD, Joyce Mason-Monheim AIFD; Julie Poeltler AIFD; Kelly Mace; Kevin Ylvisaker AIFD; Lottie McKinnon; Marisa Guerrero AIFD; Michelle Peters AIFD; Monica Michelle; Pat Scace AIFD; Renee Tucci AIFD; Talmage McLaurin AIFD; Theresa Colucci AIFD; Tim Farrell AIFD; Tom Bowling AIFD; and Trent Harshman

Our Sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Celebrate our Freedom! 05 Jul 202200:27:54

Episode 132: We have so much to be thankful for in our lives and as we have celebrated the independence of America, Vonda and Lori reflect a few that are very important to all of us as well as some you might not be aware of.  Did you know that it was only 34 years ago that women were free to get a loan? Join us to celebrate!

Our sponsors:
Flower Clique
Flower Clique Prep School


Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

The Four Most Important Attributes in a Good Boss28 Jun 202200:30:50

Episode 131: Vonda and Lori circle back around and recap some really important points from  the past four episodes in our Who's the Boss series.  Each leadership role might vary, from a shop leadership changing from one generation to the next or having a partner share in the responsibility, however, each of the shop owners shared the four common attributes. One was being a good listener and not necessarily solving the problem and referenced this video.  It's not about the Nail

Our Sponsors:
Flower Clique
Flower Clique Sales Prep
Flower Clique Flower Prep
Flower Clique Sympathy Prep 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Who's the Boss? Abby Chick, Best Buds Partnership and Blakemore Flowers21 Jun 202200:32:12

Episode 130: Vonda and Lori are joined by returning guest Abby Chick from Blakemore's Flowers in Harrisonburg, VA.  Abby shares some great tips for success in managing the relationship with an absentee partner in business. Abby also shares some great gained insight, after 10 years in business, on how to gain respect in being the "boss".

Our sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Who's the Boss? The Next Generation: Derek and Holly Zschokke from Glassing Florist14 Jun 202200:35:53

Episode 129: Up next in our "Who's the Boss" series are mother and son, Holly Zschokke, 2nd generation owner of Glassing Florist in Inver Grove Heights, MN and Derek Zschokke who will be the 3rd generation. Lori and Vonda have know Derek for over 10 years and have watched and waited for this transition. Both Holly and Derek share important insight on each of their positions in the passing of the ownership role as well as some really good suggestions for anyone making this transition in the future.

Our sponsors:
Flower Clique
FlowerPrepSchools
SalesPrepSchool

SympathyPrepSchool

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Who's the Boss? Husband and Wife Team, Beth and Dwain Wilwol Share their Story on Owning a Flower Shop07 Jun 202200:32:35

Episode 128: Our new summer series, Who's the Boss?, starts with a husband and wife team. Beth and Dwain Wilwol have a unique situation, working together everyday in their shop, The Gift Garden, located in Bennington, VT.  Vonda and Lori chat with them about the balance of responsibilities and mutual respect needed to own and operate side by side each day (and oftentimes into the early morning hours!).

Our Sponsors:
Flower Clique
Flower Prep School
Sales Prep School
Sympathy Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

SAF Next Gen Live! What is it? Join Ellie LaFever, Nicole Palazzo and Derek Woodruff to find out more! 31 May 202200:39:37

Episode 127: Lori and Ellie sit down with Nicole Palazzo from City Line Florist and Derek Woodruff AAF,  AIFD, PFCI to talk about Next Gen, the Society of American Florist group for floral pros age 45 and under. Nicole and Derek share information about the history as well as why it is so important to our industry. This year SAF is  hosting the first ever Next Gen Conference in Miami - July 31-August 2. Grow, Connect and Lead is all about connecting with others in all segments of the floral industry including retail, event, wholesale, importer, grower and manufacturers. If you're in the floral industry, or want to choose this for your career path, sign up and join!

Register Now - until July 18th for early bird pricing!

Our sponsors:
Flower Clique
Flower Clique Prep Schools
SalesPrep School
FlowerPrepSchool
SympathyPrepSchool


Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Leadership is Listening: More Words of Advice from Michael Martin - Teleflora EVP & GM of Sales & Membership24 May 202200:36:18

Episode 126: In the last episode Michael Martin, Teleflora EVP & GM of Sales & Membership shared with Vonda and Lori a bit about himself and his background. Today he shares really important skills necessary to be a great leader as well something meaningful about second chances. There are so many take aways in this episode ~ you don't want to miss it.

Our sponsors:
Flower Clique
Flower Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Behind the mic with Michael Martin, EVP and General Manager of Sales & Marketing at Teleflora17 May 202200:32:58

Episode 125: In this episode Vonda and Lori had the opportunity to chat with Michael Martin, from Teleflora and learn more about his background and leadership style. We often think executives are born leaders, extroverts and think they know all. In part 1 of this casual conversation Michael, he shares some surprising insight on his experience leading the team at Teleflora.

Our sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Blossoming Against All Odds06 Aug 202400:48:03

Episode 241: Join us for an inspiring interview with Stefani and John Goetz, the couple behind 21 Petals in Lafayette, IN. Stefani, a dedicated assistant principal, and John, a law enforcement professional, share their remarkable journey of starting a flower farm and eventually building a successful flower business. With a child with extraordinary needs, they embraced life's challenges and turned them into opportunities to create something beautiful and life-giving. Discover how this resilient pair navigated unexpected twists in life and used them as stepping stones to realize their dream of owning a flourishing flower shop.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 124: Trending...Mother's Day 2022 Aftermath10 May 202200:30:48

Episode 124: Mother's Day 2022 is in the books! Vonda and Lori share experiences of flower shop owners, many of them Flower Clique members. There were some really important   take-aways this year that might be good to have in your knowledge bank for the next holiday. We are firm believers that what we learn we should share with one another and a grateful heart can make us happier and the world a better place.

Our sponsors:
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Remember When...in the Floral Industry with Katy Miller and Tim Farrell AIFD, AAF, PFCI03 May 202200:33:24

Episode 123: With Mother's Day coming right up, we thought it would be a good time for an episode to reflect on the early days of our careers in the floral industry. Vonda is joined by Katy Miller, who now works for Flower Clique and Tim Farrell AIFD, AAF, PFCI owner of Farrell's Florist and Teleflora Education Team Senior Advisor and Industry Ambassador,  to remember when...Join us for laugh or two!

Our Sponsors:
Flower Clique
Flower Clique Prep School

Join our Podcast Group

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Web Recap: SEO Made Easy + Mother's Day Prep Tips from Ryan Freeman26 Apr 202200:44:27

Episode 122: SEO (Search Engine Optimization) is a huge topic. What to do and what not to do. The difference between paid and organic search. Do I need to hire an SEO expert or can I do it myself? So many questions. In this webinar recap Ryan Freeman, owner of Strider SEO addresses these questions and more, including some action items you can do before Mother's Day.

Zoom Webinar session

Our Sponsors:
Flower Clique
Flower Clique Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

What are Balloon Buddies and What Do They Have to do With Flowers?19 Apr 202200:34:46

Episode 121: Many flower shops sell a variety of gifts and balloons, in addition to flowers. In episode,  Lori speaks with a Flower Clique member, Denise Chresos, owner of The Flower and Balloon Gallery LLC in Indiana, PA who has taken the balloon side of her business to a whole new level!

Our sponsors:
Flower Clique Prep Schools
Flower Clique



Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Trending: Bit of a Slowdown, Hiring and What is Employee Branding?12 Apr 202200:33:04

Episode 120:  Are you feeling that you can finally catch your breath and business seems to be a bit slower than last year at this time? Do you find it challenging to hire new employees that want to stay with you for the long term? Vonda and Lori cover both of these important subjects currently trending in the floral industry.

Our Sponsors:
Flower Clique
Flower Clique Prep School

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Tips to Increase Sympathy Sales in Your Floral Business05 Apr 202200:32:14

Episode 119: Vonda and Lori are joined by Audrey Kristoff, Product Manager at Flower Clique, to chat about sympathy sales. We recently hosted a webinar for FC members only and shared facts about trends in the funeral business (available from National Funeral Directors Association website) as well as tips on how to increase sales in your store. In the webinar Ralph Giordano AIFD from Giordano's Floral Creations and Trish Engle from K'nees Florist in Moline, IL, both Flower Clique members, shared their tips that have gained them a major increase in their overall flower sales.

Our Sponsors
Flower Clique
Flower Clique Prep Schools

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Communication: What Every Owner Wishes His Employee Knew...And Vice Versa 😉29 Mar 202200:34:45

Episode 118: There is often a disconnect between the leadership on the team and the other staff members, which can cause frustration, dissension and even valuable employees to walk away. If only you could read the mind of your employee ~ or if your employees could read your mind! Vonda and Lori share actual stories of what owners thought they communicated clearly and how it was perceived totally different.

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What is Emotional Labor and Why You Need to Know...22 Mar 202200:28:21

Episode 117: Today's session is a subject that was totally unplanned, however,  one that Vonda and Lori feel holds a lesson for most everyone. Life experiences sometime bring us to a place that we need to dig deep into an emotional situation to why we feel so deeply after an uncomfortable conversation. Emotional Labor is real and education and knowledge will help you prepare and not get blindsided!

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Trending Subjects: Let's Talk Prom and Delivery15 Mar 202200:28:18

Episode 116: Vonda and Lori make it a goal to have their pulse on the floral industry. With their  ears to the ground and eyes scrolling through social channels (mostly Lori!), they have found two subjects that have a been getting a lot of chatter. Prom prices and delivery charges.
They share some insight and ideas from Flower Clique members.

Pioneer Imports and Wholesale Trend Report
~watch it on Video
Prom Collection to Shop

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5 Tips to Resolve Conflict in the Workplace08 Mar 202200:25:04

Episode 115: Today we have a replay of an earlier  episode, but it is very relevant coming off of such a busy time in the workplace. Conflict and disagreement in your life and workplace are inevitable. It's not easy, or comfortable to resolve your differences and make peace, but oh, so necessary! Vonda and Lori identify the 5 types of conflict in the workplace and share 5 Tips for resolving those conflicts.

More info about Vonda LaFever AIFD, PFCI and Lori Wilson Director of Customer Success at Flower Clique and The Business and Pleasure of Flowers

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Flowers Come From Where?! with Williee Armellini30 Jul 202400:37:06

Episode 240:  In this episode, hosts Lori and Ellie chat with Williee Armellini, the artist, musician, writer and owner of the Flowers and Cents website and newsletter. Williee shares some fascinating anecdotes about his personal journey and talks in-depth about his book "Flowers Come from Where?". The book offers insight into the growth and history of the importer and domestic flower industry. As Lori says, Williee is a character, and this episode is a delightful conversation about his many passions and experiences in the world of flowers.

Flowers and Cents

Order Williee's Book: Flowers Come From Where? 

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Valentine's Day Follow-up: Three Areas in your Business to Know & Control to Make a Profit01 Mar 202200:27:35

Episode 114: Lori and Vonda have their pulse on the industry and have been hearing a lot of chatter (post Valentine's Day) about the challenges businesses face.  It goes back to what you can control to keep your business of the profitable side. You'll hear those three areas of focus and how it affects your bottom line.
Here's a link to a Flower Clique Valentine's Day Roundtable discussion webinar.

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Innovation in the Floral Industry is Possible! Interview with Sahid Nahim Founder of New Bloom Solutions22 Feb 202200:23:36

Episode 113: Vonda and Lori are joined by Sahid Nahim, founder of New Bloom Solutions. We discovered that Flower Clique and New Bloom Solutions have several core goals in common, and at the top of the list are the desire to innovate and move the floral industry forward. Transparency and connectivity are key words that both embrace as they work with different aspects of the industry. Listen in an hear a bit of what New Bloom Solutions is all about and a few services that might be a great opportunity for you.

Don't miss the Interview with Vonda and Sahid on February 17th and available on The Bloom Show on YouTube.

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Self-Care for Florists: Helpful Tips For You & Your Team15 Feb 202200:14:48

Episode 112: Valentine's Day is a huge holiday in the flower business. It's the single busiest day of the year for the retail florist. Now that Valentine's Day 2022 is in the books, we asked Ellie LaFever, Creative Director at Flower Clique (and our expert on self-care and work-life balance) to share some ideas of what you can do to stay healthy and avoid burnout during busy seasons.

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