The Business & Pleasure of Flowers – Details, episodes & analysis

Episode 254: In this episode, hosts Lori and Vonda are joined by special guest David Register, the Executive Vice President at FernTrust, Inc. located in Seville, FL. David provides insights into the cut foliage business, discussing the products they are known for and the impacts of multiple hurricanes on the industry. The conversation also delves into what can be expected for Valentine's Day, the major challenges in production, and two key factors that significantly influence the business but are beyond their control. Labor and productivity costs are addressed, along with potential solutions to navigate these challenges effectively. Join us for an engaging discussion on the dynamics of the cut foliage market and the strategies for success in this ever-evolving industry.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 253: Lori provides an insightful look into the less glamorous aspects of being a manager that are rarely discussed. She shares interesting and surprising insights about the challenges that managers experience and often keep to themselves. While there may not be definitive solutions to these issues, Lori and Vonda emphasize the importance of building resilience as a manager. They highlight the need for managers to remain strong in the face of adversity, as these challenges are inevitable and should not be taken personally. If you're a manager, you'll likely find yourself nodding in agreement as Lori and Vonda delve into the lesser-known realities of this role.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 244: Join hosts Lori and Vonda as they delve into a collection of mind-altering quotes by Wayne Dyer. Discover quotes that may resonate with you with a simple "yep" and others that challenge you to truly ponder and potentially transform the way you view certain aspects of life. Tune in for an insightful discussion on the profound impact of words that have the ability to inspire change and growth.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 154: Each year the month of December brings the challenge  of how to best organize your product, staff and time to be able to meet the demands for Christmas centerpieces and florals right before the holiday.

Ralph Giordano AIFD and owner of Giordano's Floral Creations in Fort Pierce, FL is a 4th generation florist and well respected in the floral industry. Today he shares his secrets to prepping for the month of December.

Vonda mention The Real-Life Retail Florist.

For a sneak peak, watch the orientation: Real Life Retail Florist

Questions? Email lori@flowerclique.com

Sponsored by Flower Clique

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 153: Ellie is back for the second episode in our NextGen podcast series, where she interviews NextGen floral professionals & friends under forty. 

Today the spotlight is on Ryan Black, Marketing & Media Director for Jet Fresh Flowers, and SAF's 2022 Marketer of the Year.

Get a history lesson in Ryan's past that led him into his blooming role, discover a typical work day as a marketing director, and a glimpse into what life looks like as he builds and scales Jet Fresh's creative endeavors.

You'll also get a sneak peek into what's planned for 2023, an announcement on "Fresh Fest" (of course we're going!), and marketing inspiration from the expert himself.

If you aren't already, be sure to follow @JetFreshFlowers on Instagram and discover more at jetfreshflowers.com!

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 152:  A one-year collaboration in the making between the Flower Clique girls (Vonda, Lori & Ellie) and Abby Chick,  floral educator and retail shop owner, is FINALLY REVEALED on today's episode. 

This retail floristry curriculum took on a life of its own, and we're so happy to share it with the world! 

An all-encompassing educational course developed by four experts, tailored specifically for all of our retail florist dreamers, has finally arrived.

The details: 14 modules packed with content covering everything from start-up to sales, design to delivery, buying wholesale to business operations, profitability to professional relationships, and more. In addition to over 100 videos, we've created templates and interactive spreadsheets with built-in formulas to get more done, operate profitably, and build the business of your dreams.

On top of our stunning curriculum filled with the wisdom, training & tools to succeed, RLRF gives you the intimate community you crave. Network with your peers on a real and intimate level. No fluff, no judgement. Instead, a real, tangible place filled with people just like you – alongside industry experts, where you can celebrate wins, get answers, and grow together. You'll also have access to us four instructors, ensuring you get the answers you need, when you need them.

Listen to the girls chat about how it came to life & all the juicy details.

This is: The Real-Life Retail Florist.

For more information and to join the VIP list: Real Life Retail Florist
Questions? Email lori@flowerclique.com

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 151: There's so much buzz about what to expect with flower sales in the looming recession, so Vonda and Lori asked Bill LaFever, president of the Bill Doran Company, to get his professional input. With over 30 wholesale floral locations and years of experience, Bill has some great input and words of advice on the economy. 
He also addresses some supply chain issues and shares some of his favorite flowers.  

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 150: We're surrounded by challenges every day. They are both personal and business related, some bigger than others, but all needing your attention. Vonda and Lori share five tips to overcome the biggest (or smallest) of challenges. Be sure and listen to then end where Lori shares information about Biosphere 2 and what it has to do with you and challenges. 

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

Episode 148: In this episode, Vonda and Lori continue their conversation with Barry Gottlieb.  Barry Gottlieb is a trusted business advisor and personal mentor, with a successful practice offering counsel and guidance to both private individuals and corporations.

In this episode, learn a bit more about Barry's story of strength, resilience and how his a lost dog influenced his life.   

Gottlieb is a trusted business advisor and author of several books.
TGIT (Thank God it's Today)
Brilliant on the Basics
TGIT 2.0

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist