The Brassy Broadcast with Jen Edds – Details, episodes & analysis

Where can you use AI to streamline your podcast and content creation, without losing the secret sauce that makes you and your message stand out?

If you’re anything like me, you want deeper connections with clients, not just more “content.” But as AI shakes up our creative world, how can we work smarter with AI, while staying true to ourselves and keeping the heart and humanity in our business?

Carol Cox is a speaker, podcast host, and self-proclaimed AI evangelist. We talk specifically about where AI fits in podcasting and thought leadership for folks like us. Learn to use AI as a tool for writing proposals and podcast show notes to unlock value in your episode back-catalog. Most importantly, you’ll hear how to keep your content truly yours, not just another generic ChatGPT output.

Carol talks tools, workflows, and the voice-cloning experiments she’s using in her business today. You’ll hear what’s working, what feels weird, and where the boundaries are being tested in real time.

Chapter Highlights

(00:00) How Do You Use AI in Your Business Without Losing Your Humanity?

(04:00) Why is Carol Cox an AI evangelist?

(05:24) Where Can AI Save You Time in Speaking and Content Creation?

(06:48) How to Train AI to Write and Sound Like You

(09:15) Concerns about Sharing Your Intellectual Property with AI

(12:20) Common AI Mistakes Speakers Make—and How to Avoid Them

(13:41) What Makes a Compelling Speaker

(16:35) Using AI to Supercharge Your Podcast Workflow and Show Notes

(17:42) The Best AI Tools for Podcasters: What’s Worth Paying For

(18:43) Turning Your Podcast Library into an AI Knowledge Base (RAG)

(20:14) Would You Clone Your Voice with AI? Ethical and Practical Concerns

(23:16) Using AI for Smarter Networking and Outreach

(27:58) What to Try Next: Your AI Homework and How to Share Your Results

CONNECT WITH CAROL COX

https://www.speakingyourbrand.com/

DM me if you chat with AI Carol. I want to know what you think!

CONNECT WITH JEN

Book Your Podcast Power Hour

Website: https://brassybroad.com

YouTube: @BrassyBroadJen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Instagram: https://instagram.com/brassybroadjen

TikTok: https://tiktok.com/@brassybroadjen

What is AI really costing you when you hand over your creative control?

If you’re a solo or small business owner creating content to grow your business, you already know the pressure to keep up. Between SEO demands, audience expectations, and new AI tools promising shortcuts, it’s tempting to hand over control and “let the robot do it.”

But will your audience feel any connection to you when they finally find your content? Or will you sound like everyone else who is letting AI create their content from start to finish?

I’m joined by Emily Gertenbach, a seasoned SEO content strategist who’s been writing human-centered digital content since 2010. She’s worked with clients ranging from local agencies to internationally recognized companies, and she’s here to help us make sense of AI’s role in content creation. Emily brings receipts, nuance, and a bit of tough love as we unpack how AI can help and hurt your brand voice, your SEO, and your connection with your audience.

This isn’t a doom-and-gloom episode about robots ruining your content. It’s a human-first conversation about how to use AI responsibly while keeping your creative voice at the center.

Listen for These Episode Highlights

• What happens when a brand’s copy feels “off”

• Is your AI-written content quietly tanking your Google rankings over time?

• How can you still show up in Google’s top results without gaming the algorithm?

Chapters

(00:00) Why AI might be costing you more than it saves 

(03:15) Meet Emily Gertenbach and her mission to humanize SEO 

(04:07) How does generative AI like ChatGPT work? 

(05:34) How machine learning is different than generative AI 

(07:15) The problem with what generative AI creates 

(09:00) A real-world example of AI harming brand connection 

(14:48) What happens when Google evaluates AI-written content against quality metrics? 

(15:24) What Google actually rewards when ranking your content 

(21:18) Emily’s six human-first elements for long-term SEO success 

(23:48) Emily’s AI tool recommendations 

(28:56) Why you should think twice before feeding AI your blog 

(32:30) How small business owners can use AI responsibly 

(34:50) Where to connect with Emily and read her blog

LINKS, RESOURCES, AND TOOLS MENTIONED

https://www.egcreativecontent.com/articles/searcher-hierarchy-of-needs

https://www.egcreativecontent.com/articles/dont-use-ai-for-brand-content

https://www.clearscope.io – SEO content research and optimization tool 

https://www.semrush.com – SEO and keyword research tool 

https://www.notion.so/product/ai – Document organization and internal content search support  

MEET EMILY GERTENBACH

Emily Gertenbach has been creating SEO content since 2010. She’s worked with a wide variety of clients from local agencies tinternationally recognizeded software companies considered to be on the leading edge of user experience and design. Emily understands that, as tempting as it is to try to please the ever-changing Google algorithm, the need for real, humanized content remains constant, which is one of the reasons I’m so excited to be chatting with her about AI and where it fits into SEO and content.

CONNECT WITH EMILY GERTENBACH

https://egcreativecontent.com – Emily's website and blog 

CONNECT WITH JEN

Book Your Podcast Power Hour

Website:

Starting a podcast for your business this year?

A big frustration for small business owners after they start a podcast is that they aren’t seeing “results.”  The root is this frustration is caused by a lack of clarity. They didn’t take time in the planning phase to get clear on the purpose of the podcast and how they wanted to use it in their business.

In this episode, I’m walking you through the process of using “The 5 Whys” to help you get clear on your podcasting “why.”

This is a valuable exercise whether you’re just starting your podcast or you’ve been podcasting for a while and you're ready for a refresh.

Get clarity before you do anything.

Chapters

(00:00) Don’t skip this crucial step in your podcast planning

(01:04) The importance of knowing your podcast purpose

(03:25) The 5 Whys Exercise

Connect with Jen

Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources

https://brassybroad.com/

Instagram @brassybroadjen

https://www.instagram.com/brassybroadjen

TikTok

https://www.tiktok.com/@brassybroadjen

LinkedIN

https://www.linkedin.com/in/jen-edds-470351b/

YouTube Channel

https://www.youtube.com/c/brassybroadjen

Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen

https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108

The Brassy Broadcast on Audible

https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Wings are for football and beer, not podcasting. Don’t “wing” recording your podcast.

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

Let's Connect and Continue the Conversation

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Subscribe to the Podcast

iTunes

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

You can choose to create a seasonal or episodic podcast. 

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

Let's Connect and Continue the Conversation

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Subscribe to the Podcast

iTunes

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Learn how to pull audio from a video you've recorded so you can repurpose it for podcasting.

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

Let's Connect and Continue the Conversation

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Subscribe to the Podcast

iTunes

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

The most expensive mic isn't always the best mic for the job. Here are some considerations for selecting the right mic for the job.

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

Let's Connect and Continue the Conversation

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Subscribe to the Podcast

iTunes

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Where should you share your podcast so people can discover, listen, and subscribe to it?

I share my top destination locations in this episode.

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

Let's Connect and Continue the Conversation

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Subscribe to the Podcast

iTunes

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Is asking your listener to subscribe, rate, and review your podcast in Apple Podcasts (formerly iTunes) the most effective call to action for both you and your listener?

This episode will get you thinking about what you really want your listener to do that will benefit your both.

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

Let's Connect and Continue the Conversation

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Subscribe to the Podcast

iTunes

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Producing a podcast required discipline and focus. I share four tools that have helped me become more disciplined and focused in my podcast production.

The Brass Tacks Free Podcasting Course

http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class

Let's Connect and Continue the Conversation

Instagram: https://www.instagram.com/brassybroadjen/?hl=en

Twitter: https://twitter.com/brassybroadjen

LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/

Subscribe to the Podcast

iTunes

https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2

Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D

Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14