The Brand Building Podcast – Details, episodes & analysis

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How To Create A HIGH Converting Post-Purchase Flow (Klaviyo Tutorial!)

In this video, I’ll show you step-by-step how to create a high-converting post-purchase flow using Klaviyo.

Learn the best practices for setting up a post-purchase email sequence that maximizes customer retention and increases your repeat purchase rate.

I’ll cover how to set up automated emails in Klaviyo, what key messages to include, and how to personalize your emails for better engagement.

If you want to improve your Klaviyo email marketing strategy and boost sales with a powerful post-purchase flow, this tutorial is for you.

=============================== 🔗 - LinkedIn:   / markmilutin   📸 - Instagram:   / mmilutin   📘 - Facebook:   / mark.a.milutin   🎥 - TikTok:   / brandbuildingpodcast  

Comprehensive Coaching Program: https://www.thebrandmarketer.com/welcome

Who am I and why should you listen to me? I’m Mark Milutin, a seasoned e-commerce growth expert with over 15 years of experience in driving revenue for brands of all sizes. My unique approach integrates retention marketing, media buying, and conversion rate optimization to craft marketing strategies that not only attract customers but keep them coming back. Whether you’re aiming to refine your Google and Meta ad strategies or to overhaul your customer retention approach, I provide the insights and tactics that will propel your business to the next level. Prijepis

Hey everyone! In today’s video, I’m breaking down the five essential tips for successful direct mail marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy to drive major revenue through direct mail in Q4.

1. Start with a Solid Strategy:

📬 Top 5 Direct Mail Tips for BFCM Success

Hey everyone! Today, I’m sharing five essential tips for successful direct mail 📪 marketing for BFCM (Black Friday/Cyber Monday) this year. Let’s dive into how you can create a winning strategy and drive big revenue 💸 through direct mail in Q4.

1. Start with a Solid Strategy 🎯 Your direct mail needs a media plan, just like digital ads. Begin with a clear goal and budget (e.g., $3-10K) 💰. Identify key audience segments: VIPs, past customers not subscribed to email, or those who bought during BFCM last year but haven’t opened an email recently. Platforms like PostPilot (my go-to) make organizing and executing a direct mail plan easy within Shopify 🛍️.

2. Get the Timing Right ⏰ Timing is everything! Aim for your direct mail piece to arrive in mailboxes a week or two before your public BFCM sale. This builds anticipation, putting your brand top-of-mind 🧠 before the sale starts, especially for customers who already know and love 💖 your brand.

3. Nail the Messaging & Creative ✏️ Keep it simple. A 4x6 postcard has limited space, so focus on your offer, timing, and a clear call-to-action like a QR code 📲. Less is more! Highlight what’s special and why they should take action early ⏳.

4. Personalize Your Message 👋 Use customer names and past purchase behavior to make your message personal and relevant. A friendly “Hey [Name], our biggest sale of the year is coming up, and we want you to get early access!” can make customers feel valued ❤️.

5. Keep the Offer Consistent 🔄 Don’t confuse customers with multiple promo codes for the same offer. Stick to one code, track performance on the backend, and remember all channels are working together for a seamless experience 🤝. This consistency is essential for longer campaigns like BFCM.

If you’re ready to maximize 📈 direct mail, I’m offering a free audit for brands looking to improve. Schedule a 15-minute call 📞 HERE (https://calendly.com/markmilutin/retention-audit-kick-off?month=2024-10), and I’ll create a custom roadmap to help you make the most of direct mail this season.

Amazon just released the dates for Prime day 2024

Mark your calendars 📆 … Prime day is coming up on July 16 & 17.

Last year, Amazon generated over 12.9 billion on prime day alone, selling over 300 million products.

This prime day will be the biggest we’ve ever seen and if your running a brand this is the perfect peak opportunity to piggy back on the prime event.

Schedule a call with me HERE: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-07

In this video, I talk about the 10 reasons why you should work with me and my agency Bread Loaf. If you think we're the right fit for you give me a call. Let's chat more about it! https://calendly.com/markmilutin/rete... = BOOK A CALL WITH ME HERE

In this, episode I talk about how I worked with Star Wars and Inkkas Shoes on licensing deals.

In this video I talk about Brand Marketer Growth and how it works. Brand Marketer Growth is a program i created to help YOU with every aspect of your business. Brand Marketer Growth program: https://www.thebrandmarketer.com/welcome

How I Landed Marcus Lemonis' as a client 

- Met David in Jon Loomers Facebook Advertising Group

- Started Working on Flex Watches with Travis Lubinsky 

- Then landed Inkkas Shoes 

- From there, we worked on over 30 brands that were launched through the show the profit or incubated at ML Creative / ML Fashion Group / ML Food Group 

Who is Marcus Lemonis? He is the CEO of Camping world & RV World among other businesses.

Book a call with me: https://calendly.com/markmilutin/rete...

Breakdown of the multi Day Shoot with Ash By Ashley Benson 

In August 2023, we produced 3 shoots in 3 days.  

Here is a breakdown of how we did it: 

Pre Production:  - Creative Direction - We put together a creative concept deck that broke down each day of the shoot.  Here is a link to the creative direction deck that our team used to produce the 3-day shoot in pre-production: https://www.slideshare.net/slideshow/...

- Location Scouting - We used Gigster for location scouting and bookings  Link to Gigster: https://giggster.com/

- Model Scouting - We use Newbook for model and talent scouting  Link to Newbook: https://newbookmodels.com/

- Timeline - Pre-production usually takes 2-4 weeks, but with a tight timeline, we had this done in under 2 weeks.  

- Props - Our Head of creative led the shoot and she uses amazon to source props for the shoot.  This makes it easy to shop and order all necessary items for the shoot.  

- Production Team:  Creative on site to direct the shoot, I was the lead producer, photographers, videographer and hair/makeup.

Day 1: Downtown LA Loft 

The Team:  - 2 Talent (Male and Female)  - Art Director - Producer  - Hair / Makeup  - Photographer  - Videographer 

Location: Was a fun Loft 

Concept: Lifestyle Photo and Video 

Day 2: The Team:  - 4 Talent (1 Male and 3 Female)  - Art Director - Producer  - Hair / Makeup  - Photographer  - Videographer 

Location: Weho Modern Mansion 

Concept: Lifestyle Photo and Video - We shot multiple scenes from fun summer at the pool to Party glam 

Day 3: The Team:  - 1 Talent  - Art Director - Producer  - Photographer  - Videographer 

Location: Studio Shoot 

Concept: Handshots, Flat lays, studio shots for retention and social campaigns.  

Overview: 

This multi-day shoot was able to produce 8 months worth of content 

It provided our social team with photo and video content, our retention and website team with photography, and our paid media team with a wealth of performance marketing assets.

In this episode I talk about how marketers and advertisers are vulnerable when it's an election year. Prices for ads are higher and we will see higher CPMs than we ever did before.

If you're not running tiktok shop right now, then you are missing out.  

In this podcast, I'm gonna break down why my team and i are doubling down on tik tok shop. 

Why is it important?  Any time there is a new marketplace, there is a massive arbitrage opportunity.  This is due to the lack of efficiency in the marketplace.  

How does TikTok Shop work?  - You connect your shopify store to tik tok using a 3rd party product feed app.  

A few of these include: Ownbase, Silk, SKU IQ, and AfterShip

Similar to Meta Shop, you can build product feeds within tiktok shop that populates from your Shopify feed.

How to get new sales:

- Organic Traffic - Create organic content on tik tok that promotes and highlights your products.  

- Tik tok ads - you can drive sales directly from tik tok ads to tt shop.  We have found more success right now doing this than tt ads to Website conversions.  

- Affiliates - Tik tok has launched a new creator affiliate network that lets you invite creators to become affiliates.  From there, you can invite creators to join the program and send them samples to create content.  Once the affiliates make and post content, they will make a commission off sales generated on the platform.  

Platform Benefits: - right now tik tok is creating massive discounts (up to 40%) to get TT users to convert into paid shop customers.  

- The affiliate program makes it easy to manage and activate with creators and influencers. 

- Conversion Tracking - Keeping Everything native to the platform helps eliminate IOS tracking issues for Ads. 

The Cons:  - TikTok owns the customer, which means you dont get the customer's emails for retention purposes.  It's pretty much like running Amazon (FBM) 

- Policies - there's a lot of red tape and you need to monitor the account daily.  If your customer feedback drops or if your chargeback / return rate goes up, you can be dropped from the platform. 

- Payments - Tiktok pays in similar terms to amazon, which means you do not get your money until the end of the month.  Depending on your return rate, they can also hold some funds in escrow.

Book a call with me and get a FREE AUDIT here: https://calendly.com/markmilutin/retention-game-plan-call-clone?month=2024-02