The Brand Building Podcast – Details, episodes & analysis

From selling ties out of a suitcase to building a 50M+ view YouTube channel, Ben shares the story behind My Nice Tie—his journey from missionary work in Russia to web developer to full-time content creator in men’s fashion. We dive into style tips, business lessons, and what it really takes to build a personal brand from scratch. Subscribe to MyNiceTie: https://www.youtube.com/@MyNiceTie

Unlock the Power of Klaviyo A/B Testing! In this video, we’re breaking down how to run high-impact A/B tests in Klaviyo that actually move the needle. From subject lines and send times to creative, segmentation, and automation flows — learn how to set smart hypotheses, avoid common mistakes, and make data-backed decisions that drive serious results. Whether you're a beginner or scaling 7-8 figure brands, this one’s for you.

Imagine transforming a local fishing brand into an e-commerce powerhouse—growing sales by over 200% in just one year. Sounds impossible? That’s exactly what we did at Breadloaf with Everglades Fishing Co. (EFC), and in this video, I’ll break down exactly how we made it happen.

From securing lost digital assets to launching high-performance ad campaigns, leveraging influencer content, and running record-breaking product drops, we helped EFC scale to a thriving seven-figure e-commerce brand—all while staying profitable and bootstrapped.

If you're looking to grow your own brand with expert marketing strategies, book a call with us using the link below. We’d love to audit your business and see how we can help.

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

If you're running a premium eCommerce or CPG brand and you're not targeting HENRYs (High Earners, Not Rich Yet), you're leaving money on the table. These aspirational, high-income consumers are willing to spend on quality, exclusivity, and status-driven brands—but only if you market to them the right way.

Whether you're in fashion, beauty, wellness, or luxury DTC, dialing in your strategy for HENRYs can increase customer LTV, brand loyalty, and revenue long-term.

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

If you're using Klaviyo for email and SMS marketing, chances are you're making at least one of these costly mistakes—and they could be hurting your revenue. But don’t worry, I’ve got you covered! After auditing hundreds of Klaviyo accounts, I’m breaking down the biggest mistakes brands make and exactly how to fix them. Watch now to optimize your flows, increase engagement, and boost sales!

✅HOW THE AUDIT WORKS: https://www.youtube.com/watch?v=dhTO1kw8ABw&t=31s

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Expo West 2025 was absolutely INSANE – over 85,000 people, 3,500+ exhibitors, and some of the most groundbreaking innovations in food, wellness, and CPG. If you missed it, don’t worry—I’ve got you covered!

In this video, I break down: - The hottest trends (zero-proof beverages, GLP-1s, prebiotic sodas & more!) - The brands to watch (SuperGut, Hi-O, Bloom, O Positive Health, Chomp’s & more) -  My personal highlights from 20 years of attending Expo West

This event is shaping the future of CPG, and I’ll be back next year to do it all again!

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

What happens when an iconic airline partners with an aviation collectible brand? A product launch that rewrites the rules of direct response marketing. 

In this video, we break down how PlaneTags and Qantas Airlines turned retired Boeing 747 skin into a must-have collectible—and generated an 11.36x ROAS in the process.

From paid social strategies to brand partnerships, this campaign proved that great storytelling and strong collaborations drive massive results.

If you're a brand looking to scale like this, let’s talk. 👇

🔗 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Planetags: https://planetags.com/?srsltid=AfmBOoqF_vzuFKJiknBSUy_50SFKtPBRQd4whbGDsP0MuIV2-wvRzcen

Qantas: https://www.qantas.com/au/en.html

I just had a full conversation with Sesame AI, and my mind is officially blown 🤯. This AI isn’t just answering questions—it feels like talking to a real person. From discussing life and emotions to AI’s role in business and ethics, Maya (the AI) had some wild responses.

Could AI like this revolutionize customer support, sales, and even personal interactions? I think so. Imagine instant, human-like chats for e-commerce, support, or even personal assistants. The future is happening right now.

🚀 Check out Sesame AI and see for yourself. 🔗 https://www.sesame.com/

Let me know in the comments—what do you think about AI like this? Would you use it for your business or just for fun? 👇

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

Just checked your Klaviyo bill and noticed a price jump? 😱 You’re not alone! Klaviyo just rolled out a major pricing update, and if you're not careful, you could be paying for inactive profiles, checkout abandoners, and unengaged subscribers!

🔍 In this video, I’ll break down: ✅ What’s changing with Klaviyo’s pricing model (and why it matters) ✅ How auto-upgrades & flexible sending work (and how to avoid surprise charges) ✅ The #1 way to keep your costs down—list cleaning & smart billing settings ✅ The secret “sunset flow” that helps cut costs & improve email performance

💥 FREE Klaviyo Audit ($4K Value!) 💥 Want my team to audit your Klaviyo account for FREE and find hidden optimizations? We normally charge $4K for this, but for a limited time, it’s yours free. Click below to claim it!

👇 Claim Your Free Klaviyo Audit Now! 👇 https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

✅ Elevate your brand’s Email & SMS marketing: https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com

🚀 Discuss your growth strategy: https://calendly.com/markmilutin/retention-audit-kick-off?month=2025-02

🚀 STOP Sending One-Size-Fits-All Emails! Klaviyo Segments Explained 🎯

Are you sending emails, getting some opens, maybe even a few clicks—but it still feels like you’re shouting into the void? The truth is, most of your list shouldn’t even be receiving your emails in the first place!

In this video, I’m breaking down 4 powerful Klaviyo segmentation strategies that will transform your email campaigns from meh to money-making machines: ✅ Behavioral Segmentation – Target users based on their actions (like viewing a product but not buying). ✅ Purchase History Segmentation – Send the right offers at the right time for maximum conversions. ✅ Engagement-Based Segmentation – Focus on your VIPs & re-engage the ghosts. ✅ Predictive Analytics Segmentation – Use Klaviyo’s AI to predict buying behavior & automate emails.

🔥 FREE Klaviyo Audit ($4K Value!) 🔥 Want me and my team to audit your Klaviyo setup? We’re offering a 28-point retention marketing audit—completely FREE for a limited time! Click the link below to start your audit.

👇 Claim Your Free Klaviyo Audit Now! 👇

https://breadloaf.typeform.com/to/rotiGDm7?typeform-source=www.youtube.com