The Brand Boss Show – Details, episodes & analysis

Purpose and Profit. For so many of us, those two things may have seemed like opposite ends of the spectrum... But are they? 

What does it mean to truly live in alignment with your mission? 

And how do you know what your "mission" is? 

From growing up in Egypt to coaching speakers for the TedX stage, this week's guest Jessica Sato shares her powerful journey of learning, and living, this out.

In this episode, we dive deep into her story, the concept of living on mission through business, and how our "missions" mature over time. 

Listen in! 

Have you ever been in a conversation and thought, "more people need to hear this?!" 

Well, that's exactly what happened when my friend and fellow marketer Ben Albert were catching up recently. So we hit record! 

Listen in as we get raw and real about scrapping "shoulds," refusing to bow to scarcity, living in alignment, and what we see coming for business owners in 2023 - no matter what the "economy" says. In my opinion, this episode is a must listen for every business owner. 

P.S. Spicy Rachel comes out. ;-) 

Enjoy! 

Connect with Ben Albert:  http://balbertmarketing.com/alllinks

Ready to OWN Your Difference? Let's chat: https://calendly.com/thebrandboss/ownit

Book a Strategy Session: https://calendly.com/thebrandboss/consult

Let's get social! Follow the Brand Boss on Instagram: https://www.instagram.com/thebrandbossshow/

Connect with me on LinkedIn: https://www.linkedin.com/in/thebrandboss/

Interested to be a guest or advertise on The Brand Boss Show? Let's chat: https://calendly.com/thebrandboss/podcast-interestform

"I tried that before, and it didn't work." Have you ever said that? I have. 

What if...that very thing that you tried before...could actually be the missing key you've been looking for? And might you be holding yourself back from your next big breakthrough? 

In this week's episode, I get raw, real and vulnerable and share what feels like a journal entry from my own journey. Here's some powerful lessons I've been learning recently about growth, change, letting go...and permission to be new. 

Let's connect! https://linktr.ee/thebrandboss

Sea Salt and...Sales? In this episode, I continue the sales conversation in a way that you've probably never thought about before... A way that could quite possibly transform your business? 

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Come Behind the Scenes: https://www.instagram.com/thebrandbossshow/

Follow For More Branding Tips: https://www.instagram.com/thebrandbossstudio/

Mentioned in This Episode:

• Episode 27: 4 Simple Ways to Upgrade Your Online Sales Process
• One Funnel Away Challenge: https://bit.ly/BrandBossOFA
• The Greatest Showman: The Greatest Showman on Amazon
• The Offer Cure Course: https://bit.ly/BrandBoss-OfferCure

Is your website confusing customers? Do you have a beautiful showroom but no salesperson to guide someone through the buying process? How is that first impression branding your company in their minds?

In this episode, online sales and marketing expert Bruce van Zyl of Inovo Studios shares some tough love truths and simplifies the steps to successful online sales in a way you may not have thought about before. If you're serious about growing your revenue online, this episode is a "must listen!"

Connect with Bruce: https://www.inovo.io/

Access the notes from this presentation: https://www.inovo.io/notes

Connect with Rachel: https://brandbossstudio.com/

Come behind the scenes of The Brand Boss Show: https://www.instagram.com/thebrandbossshow/

Quick Episode Summary:

• Is your website losing customers?
• Who are you talking to?
• How To Write Copy that Sells: get Ray Edward's book on Amazon and Audible
• Automating your sales process
• Sales page checklist: https://www.inovo.io/notes
• How to drive traffic to your sales page:
  • Episode 24: Jake Marfoglia - Facebook Ads
  • Episode 23: Heather Torres - YouTube
  • Episode 21: Cassidyy Atkins - Podcasting
• Explore ClickFunnels: Are You Just One Funnel Away...?

Of all the business tools companies are using to pivot right now, one of the most powerful may seem somewhat unexpected. In this episode, multiple-published author and publishing expert Krista Dunk shares real world examples, case studies, and practical how-to's as we discuss this question. Could writing a book be good for your business? Listen in to find out!

Connect with Krista: Krista Dunk business page

Connect with Rachel: https://brandbossstudio.com/

Follow the Brand Boss Show on Instagram: https://www.instagram.com/thebrandbossshow/

Quick Episode Summary:

• Are books still relevant?
• How to leverage books as a business tool
• Some books that have transformed my business:
  • Profit First: Check out Profit First on Audible & Amazon
  • Essentialism: Check out Essentialism on Audible & Amazon
  • Never Split the Difference: Check out Never Split the Difference on Amazon & Audible
  • The Go-Giver: Check out The Go Giver on Amazon & Audible
  • Expert Secrets: Check out Expert Secrets on Amazon & Audible
  • E-Myth: Check out the E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It on Amazon and Audible
• "Next Steps"
• Where do I start?

Have you ever known you were supposed to start something? Launch that product, that business...that new platform? And yet you hesitate. Why? What is it that is holding you back?

You've listened to the talks, watched the videos, bought the course, gotten fired up about the process...and then...you stop. Just short of releasing that thing you know you are supposed to create next into the world. Ever been there?

In this episode, I get raw, real, and vulnerable and unpack the number one reason that has held me back, and may be holding you back, too.

Connect with Rachel: https://brandbossstudio.com/

Subscribe to our YouTube Channel: The Brand Boss Show on YouTube

Follow us on Instagram: @thebrandbossshow

"I tried running Facebook ads, and they don't work." If you've ever felt like that, this is the episode for you! Listen in as Facebook marketing expert Jake Marfolgia breaks down for us the psychology of Facebook ads, the most common mistakes he sees businesses make, and his top tips to help you run successful ads...that convert. 

Connect with Jake: hello@lionspawmarketing.com

Connect with Lion's Paw Marketing: https://lionspawmarketing.com/

Connect with Rachel: @thebrandbossshow on Instagram

Connect with The Brand Boss Studio: https://brandbossstudio.com/

Quick Episode Summary:

• Why sponsored ads don't work...unless they do
• The psychology of the Facebook platform
• How Facebook ads actually work
• The most common Facebook ad mistakes
• The sweet spot of targeting
• 4 Top Tips to Facebook Ads that Convert

Heather Torres, expert YouTuber and COO of Think Media shares the four key things every business owner needs to know to get started (and grow) on YouTube right now. How do some videos get more views than others? How do I know what content to create? What's the deal with tags? What if I don't have any tech gear? We dig into all these and more. Plus, Heather reveals some of the tools and hacks she and the Think Media team has used to expand their impact to over one million subscribers...

Connect with Heather and Learn More from Think Media:

Think Media YouTube Channel

Think Marketing Podcast on YouTube

Think Masterclass - Free YouTube Masterclass!

Connect with Rachel and The Brand Boss Studio:

The Brand Boss Studio and Show

Follow The Brand Boss Show on Instagram

Quick Episode Summary:

• Are your customers on YouTube?
• How YouTube pays you to create
• 4 Things You Need to Know
• How to know what content to create?
• Top Three YouTube "hack" tools:
  • VidIQ
  • Ubersuggest
  • Ask the People
• How to get started on YouTube

Trending Hashtags? Lots of Followers? ...Or what if the real secrets to leveraging Instagram successfully are different than you think? In this episode, social media expert Ben Leavitt unpacks for us the true power of the platform and simple keys to start growing your business (not just your following) ...right now.

Learn More from Ben: Ben's YouTube Channel

Connect with Ben: @benleavitt_ on Instagram

Connect with Rachel: https://brandbossstudio.com/

Show Summary:

• Instagram for Business
• Hashtag hype?
• How to find hashtags that actually work: Try Flick for FREE
• The Power of Personal Connection
• Do stories matter?
• Leveraging engagement
• Behaviors Instagram rewards