I’m Lynette Marie, a business coach and social media expert who helps women build their online coaching businesses and turn shaky start-ups into thriving empires. As a former online fitness coach who scaled her business to a multiple-six-figure operation, I specialize in giving women the tools, strategies and knowledge they need to make their own business dreams a reality – and that’s exactly what I’m sharing in this podcast. Whether you’re interested in social media marketing, want tips for taking your business to the next level, or need strategies for maximizing your time, energy and productivity as a CEO, you’re in the right place!
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Million Dollar Grit: Building a Real Business Without the BS with Julie Chenell
Season 1 · Episode 169
Tuesday, September 30, 2025 • Duration 49:04
In Episode 169 of the Best Coach Ever podcast, Lynette sits down with her longtime business coach and mentor, Julie Chenell, to talk about the real path to a sustainable, multi-million dollar business. Spoiler: it didn’t start with aura, vibes, or a viral funnel. It started with blogging in 2007 to cope with postpartum depression.
Julie unpacks the 10-year foundation that led to her $20M+ empire—before the world even knew her name—and explains why most entrepreneurs are chasing the wrong problems, panicking too early, and glamorizing burnout. This episode is a must-listen if you’re craving business advice that actually makes sense, from someone who’s built stable income, strategic systems, and real longevity in the online space.
If you're over the "just raise your rates, babe!" business advice, and want the truth about how to make money without melting your nervous system—this one’s for you.
If you love this episode, don’t forget to leave a 5-star rating and a quick review. It's the best way to support the podcast and help us keep bringing you real, honest convos like this one.
In this episode, we cover:
1) Julie’s “Normal but Legendary” Origin Story [0:00 – 7:28]
-From blogging as a stay-at-home mom in 2007 to a $20M+ business empire. -How Julie’s quiet resilience, not flashy tactics, shaped her long-game success.
2) Why “Follow the Problem” Is the Strategy That Always Works [7:29 – 13:42]
-How solving real problems (not just building pretty brands) led to her first $300/week. -The Blogspot-to-WordPress migration post that accidentally built her first funnel.
3) Same Skills, New Price Tag: How She Scaled Her Services [13:43 – 19:11]
-Why repositioning your offer (not reinventing yourself) can 10x your income. -The evolution from blog design → website builds → sales funnels & $20K projects.
4) Grit > Vibes: How She Went from $20K to $96K in a Month [19:12 – 25:00]
-The truth about her first course launch—and why she still added 1:1 coaching. -The danger of scaling too fast without a stable foundation.
5) Million Dollar Grit (The Book & The Lessons That Matter Most) [25:01 – 32:08]
-Why Julie’s book skips the “highlight reel” years—and focuses on the hard-earned habits. -The overlooked skills that actually lead to 7-figure success (spoiler: not more certifications).
6) Business Apocalypse & the Fall of Fluffy Coaching [32:09 – 39:38]
-Why “charging your worth” is bad advice and culty vibes aren’t a strategy. -The 2020–2023 reckoning that revealed who built real businesses… and who didn’t.
7) Say Yes Fast & Learn as You Go [39:39 – End]
-Why overthinking is killing your momentum—and how action builds clarity. -The final lesson: you don’t need a perfect plan, just the willingness to figure it out.
In Episode 168 of the Best Coach Ever podcast, we're diving into an honest episode that might sting a little—but in the best, most empowering way. If you’ve ever wondered “Is this actually going to work for me?”, this one’s for you.
We pull back the curtain on the tough (but common) reasons why so many coaching businesses never make it past the 12-month mark—and why it doesn’t have to be that way for you. Whether you’re just starting out, stuck in a dip, or doubting yourself because your Reels are flopping and your DM’s are dry—this episode will help you spot the sneaky traps holding you back and light a fire under your commitment.
From half-committed energy and obsession with vanity metrics, to shiny-object pivots and resistance to video content—this is your straight-shooting blueprint to stop self-sabotaging and start gaining traction. And yes, we’re talking about the ice cube melting analogy. Again. Because it still applies.
In this episode, we cover:
1) The #1 Reason Coaching Businesses Flop Early [0:00 – 5:58]
-Why "dipping your toe in" is killing your momentum—and your confidence. -The difference between trying to get lucky and deciding to make it work.
2) Obsessing Over Reels and Reach? Stop It. [5:59 – 12:45]
-Why the content that gets the most likes is often not the content that books clients. -What to focus on instead of chasing viral videos and follower counts.
3) The Pivot Trap: Changing Directions Too Soon [12:46 – 19:22]
-How constant niche hopping and offer tweaking erodes your results. -The power of strategic consistency and letting your plan actually work.
4) How Long It Takes to See Results [19:23 – 25:57]
How Overthinking + "Planning Mode" Are Keeping You Stuck (+ How to STOP)
Season 1 · Episode 167
Tuesday, September 16, 2025 • Duration 26:21
In Episode 167 of the Best Coach Ever podcast, we’re diving headfirst into a struggle so many aspiring coaches and perfectionists deal with: the endless loop of overthinking, planning, and research mode that’s secretly sabotaging your progress. Lynette shares candid stories from her business (and fitness!) journey—including how she almost didn’t record this episode because of a broken mic—and uses her own messy action as the perfect backdrop for today’s lesson.
From dopamine-fueled planning sessions to the trap of perfecting a content calendar that never gets posted, this episode is your tough-love reminder that doing the thing beats planning the thing every single time. If you’ve ever said, “I just need to get everything ready first,” or stayed stuck tweaking a website for six months—this one’s calling you out, but with love.
Tune in to learn how to finally break out of the perfectionism spiral, take action now, and start building the confidence that only comes from doing. Even if it’s messy. Especially if it’s messy.
In this episode, we cover:
1) Why You’re Addicted to Planning Mode [0:00 – 6:17] -Planning triggers dopamine and gives a false sense of progress -How I stayed “busy” all of 2022 planning weight loss… and gained 10 pounds instead
2) Overthinking vs. Action: The Business Growth Killer [6:18 – 11:32] -What fear of getting it wrong can lead to -A virtual event that nearly got scrapped being stuck in the “what if it fails” loop
3) Execution > Education: Learning by Doing [11:33 – 17:08] -Why I hired an expert for an expensive intensive to get out of my own head -The real cost of overthinking while you wait for perfection
4) Confidence Comes from Follow-Through [17:09 – 22:54] -What happens when you don’t follow through on your plans-How hiring a coach rebuilt my self-trust
In Episode 166 of the Best Coach Ever podcast, we flip the script by letting ChatGPT take over and interview me. We let the bots take over and answered a bunch of juicy, invasive, slightly chaotic questions about life, business, and allll the stuff I don’t always share on social media.
What starts as a fun game (thanks to a creative idea borrowed from coach Ashley Hubbard!) quickly turns into some spicy questions, and I realized I had zero chill and was absolutely about to have a vulnerability hangover after this.
From my go-to coffee order to the messiest client red flags I’ve ever ignored, this episode is 50% girl talk, 50% business therapy, and 100% real. If you’ve ever wanted to sit on my couch with a glass of wine and ask me everything—this is that episode.
In this episode, we cover:
1) Icebreaker Qs: Coffee Orders, Walk-on Songs & Career What-Ifs [0:00 - 7:35] – Lynette’s go-to Americano and cocktail preferences – What she’d be doing if she weren’t a coach
2) Behind the Scenes of Business Life [7:36 - 17:20] – The most unhinged DMs and sales calls she’s gotten – Why explaining her job to non-online-business people is awkward
3) The Spicy Truth Bomb Segment (According to ChatGPT) [17:21 - 29:35] – The biggest mistake she sees coaches making in 2025 – Why over-relying on templates and AI is killing your ability to think
4) Red Flags, Client Drama & Business Boundaries [29:36 - 36:59] – The one client red flag she’ll never ignore again – How a chargeback situation taught her a hard (and expensive) lesson
5) The Ugly Truth About Making More Money [37:00 - 39:24] – Why bigger income months = bigger expenses – The surprising financial pressure that comes with scaling
Why Your Dream Clients Are Ignoring You (+ How to Fix it)
Season 1 · Episode 165
Tuesday, August 19, 2025 • Duration 16:13
In Episode 165 of the Best Coach Ever podcast, we’re calling out one of the most common (and costly) mistakes online coaches make: vague, fluffy messaging that sounds nice but sells nothing. If you’ve ever caught yourself saying things like “I help you be your best self” or “find balance” and wondered why clients aren’t biting, this one’s for you.
We’re breaking down why lazy language makes your content invisible, how unclear messaging kills your marketing, and the simple shifts that make your ideal clients stop scrolling and start paying attention. You’ll learn how to swap generic statements for specific, tangible outcomes that instantly click with your audience, the kind of messaging that feels like you’re reading their mind.
From real-life client examples to the exact exercises that help you get to the heart of what your people really want, this episode is your wake-up call to ditch the pretty-but-empty words and start using language that sells.
In this episode, we cover:
1) Messy Action & The Big Mistake Coaches Keep Making [0:00 - 2:18]
-Why perfectionism keeps you stuck and how “done” beats “perfect.”
-The marketing blind spot most coaches don’t realize is costing them sales.
2) What Lazy Messaging Looks Like (and Why It Fails) [2:19 - 5:03]
-Examples of vague, feel-good phrases that mean nothing to your audience.
-How unclear statements make your content easy to ignore.
3) Why Specificity is the Secret Sauce [5:04 - 7:42]
-The brain’s “ignore by default” setting and how to break through it.
-Real examples of turning generic promises into concrete, compelling outcomes.
Doing the "Strategy" But it's NOT Working? Here's What's Missing…
Season 1 · Episode 164
Tuesday, August 5, 2025 • Duration 36:36
In Episode 164 of the Best Coach Ever podcast, we’re calling out one of the biggest lies online coaches love to tell themselves: “I’m doing everything and nothing’s working.” Babe… are you really, though? 😏
If your audience is crickets, your offer’s collecting dust, or your momentum feels more like a flat tire—this episode is your loving reality check. Because chances are, it’s not your strategy… it’s your mindset, your energy, and how you’re showing up (or straight-up hiding).
We’re breaking down why “doing the work” is more than just ticking to-do lists, how your inner drama leaks into your marketing, and why playing it safe is costing you sales. This is your permission slip to stop ghosting your own potential, own your power, and finally show up like the CEO you say you want to be.
Stuck? Discouraged? Thinking about rage-quitting? Hit play. This one’s your mindset reset with a side of tough love.
In this episode, we cover:
1) Why Strategy Alone Isn’t Enough [0:00–4:48] – The burnout from coaches who offered mindset instead of strategy – Why good strategy can still fail without belief and clarity
2) The “Doing the Work” Lie We All Tell Ourselves [4:49–11:06] – Fitness client metaphors that hit hard and make it make sense – The self-deception of “I’m doing everything” and how to check your receipts
3) When Strategy Fails—Even When It’s Good [11:07–15:55] – The masterclass meltdown that revealed a mindset spiral – The difference between showing up hopeful vs. convicted
4) Energy Is Everything (And You Can’t Fake It Forever) [15:56–21:04] – Why insecurity and people-pleasing tank your presence – Good strategy in bad energy is a waste of your time
5) Beliefs → Energy → Results [21:05–25:49]– Why your subconscious beliefs are louder than your content– The invisible vibe that makes people trust (or ghost) you
Why You’re Working 24/7 But YourBusiness Isn't Growing
Season 1 · Episode 163
Tuesday, July 22, 2025 • Duration 35:16
In Episode 163 of the Best Coach Ever podcast, we’re calling out the all-too-common reality for so many online coaches: grinding 24/7 just to scrape together $5K or $10K months—and still feeling chained to your phone like it owns you. Spoiler alert: if your “business” feels like a hostage situation, this episode is your escape plan.
We’re breaking down exactly why so many coaches get stuck in this hustle spiral (hint: no systems, no strategy, and a whole lot of spaghetti-at-the-wall tactics) and what actually needs to change so you can scale without trading every waking hour for every dollar. From fixing messy offers to building real lead generation systems and setting boundaries that don’t tank your income, this episode is packed with actionable steps to help you finally work less and earn more.
If you’re tired of feeling like your business will fall apart the second you log off Instagram, consider this your permission slip (and blueprint) to build a business that runs even when you’re not glued to your phone.
In this episode, we cover:
1) Why You’re Working 24/7 (for Mediocre Money) [0:00 - 4:52] -How many coaches end up working 8-10 hour days, 7 days a week, just to maintain $5K-$10K months. -The real reason it feels like your business collapses the second you take a day off.
2) My Burnout Story & Business Overhaul [4:53 - 9:37] -How 2018 forced a complete restructure that cut my work hours in half (and doubled my income). -Why most coaches are missing the systems and clarity needed to work smarter, not harder.
3) Stop Chasing Shiny Objects [9:38 - 14:21] -Why adding more (YouTube, new programs, etc.) won’t fix a messy, inefficient business. -How refining what’s already in place leads to better results and less work.
The 6FSBS Day 5: The Real Reason Your Biz Income is Stuck (it’s not just strategy)
Season 1 · Episode 162
Friday, July 18, 2025 • Duration 37:31
In Episode 162 of the Best Coach Ever podcast, we’re wrapping up the Six-Figure Summer Business School with a mic-drop moment. If you’ve ever felt like you’re doing everything “right” and still not seeing the success you want, this is your wake-up call. Because spoiler alert: your strategy isn’t the problem. Your mindset, identity, and the stories you keep telling yourself? That’s the real culprit.
We’re digging deep into the hidden habits and limiting beliefs that quietly sabotage your success, even when you’ve got the right game plan. From playing small and staying safe to waiting for someone else to give you permission to go big, this episode is packed with tough love, personal stories, and actionable perspective shifts to finally break through. Because guess what? You can’t build a six-figure business with a two-figure mindset.
If you’re ready to stop watering down your potential and start making bold moves like the CEO you want to be, this episode is your permission slip. It’s time to shift your identity, act like the version of you who already has the results, and stop letting fear make your decisions for you. Let’s go.
In this episode, we cover:
1) Strategy Isn't the Problem—Your Mindset Might Be [0:00 - 4:51] -Why doing all the “right things” still didn’t lead to success. -The sneaky way your old identity blocks new results.
2) The Story You’re Telling Yourself Is Running the Show [4:52 - 10:09] -How deep-rooted beliefs shape your business outcomes. -The “underdog” mindset that kept progress out of reach.
3) When Safety Becomes the Saboteur [10:10 - 16:27] -How fear of failure, judgment, and being seen hold you back. -Why protecting what you have is blocking your next-level growth.
The 6FSBS Day 4: How to Make More Money With the Audience You Already Have
Season 1 · Episode 161
Thursday, July 17, 2025 • Duration 34:16
In Episode 161 of the Best Coach Ever podcast, we’re flipping the script on the old “I need more followers” excuse and talking about how to actually make more money with the audience you already have. Yep, you read that right—this episode is for the coaches who are sitting on untapped potential and leaving money on the table because they haven’t built a strategic product suite.
We break down exactly how to stop depending solely on new leads and start monetizing your current community in smarter, more sustainable ways. From expanding your offer suite the right way (no random offers allowed) to understanding your buyer’s journey and pricing each offer strategically, this is your no-fluff guide to turning followers into repeat buyers. Plus, we cover the mistakes most coaches make when trying to create low-ticket offers—and why it’s not always the golden ticket people think it is.
So if you’ve ever felt stuck at a revenue plateau or like your current audience just isn’t “ready,” it’s time to rethink your strategy. This episode is your masterclass in maximizing the clients you’ve already attracted—and doing it without burning out or launching from a place of panic. Oh, and there’s a freebie waiting at the end just for listeners who are ready to turn their product suite into a money-making machine.
In this episode, we cover:
1) Why Selling to Your Current Audience Still Works [0:00 - 4:23]
-You don’t always need new followers to make more money.
-Personal story: Making bank during a stagnant growth period.
2) The Power of a Strategic Product Suite [4:24 - 8:39]
-Why one offer won’t cut it in your business forever.
-How selling multiple offers helps you retain and re-sell to clients.
The 6FSBS Day 3: How to NEVER Run Out of Leads or Sales AGAIN
Season 1 · Episode 160
Wednesday, July 16, 2025 • Duration 36:14
In Episode 160 of the Best Coach Ever podcast, we’re coming in hot with a spicy wake-up call: if your sales feel all over the place, your income is inconsistent, and you’re flying by the seat of your leggings every week—it’s because you don’t have a real sales system. This episode breaks down the exact 4-part sales engine every online coach needs to stop the chaos and start creating sustainable, predictable income that doesn’t require daily guesswork and panic posting.
We’re digging into each piece of the puzzle: lead generation (buh-bye posting-and-praying strategy), lead nurturing (because cold followers don’t convert), lead qualification (filter out the freeloaders), and sales skills (ahem- time to actually close the deal). No fluff, no bro-y tactics, just real, replicable systems that help you grow on purpose, not by accident.
If you're tired of wondering where your next client is coming from—or worse, feel like your biz is stuck in feast-or-famine mode—this episode is your permission slip to stop winging it and build a backend that does the heavy lifting for you.
Bonus: there’s a free tool in this episode waiting for you to diagnose your sales gaps and finally get your systems working for you, not against you.
In this episode, we cover:
1) Why We’re Ditching the Sad Girl Energy [0:00 - 5:02]
-The unfiltered pep talk we all needed to hear.
-Why mindset alone won't get you paid, but it sure can sabotage you.
2) Building Your Bad Girl Business Energy [5:03 - 8:31]
-What it means to show up like a CEO, even when you feel like crawling under a blanket.
-How choosing a new energetic standard can change your results—fast.
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-The 32-degree room metaphor (aka the slow burn of business momentum). -Why giving up too soon is the biggest dream killer—and how to hold on longer.
5) The Harsh Truth About Showing Up Online [25:58 – 32:11]
-Why video content (yes, of your actual face) isn’t optional anymore. -The real reason people aren’t hiring you—and how to build trust that converts.
6) Are You Sabotaging Your Own Success Without Realizing It? [32:12 – 37:15]
-Why trying and failing over and over erodes your self-belief over time. -The case for mentorship, strategy, and doing it right before you burn out for good.
7) Final Thoughts: What Needs to Shift Right Now? [37:16 – END]
-Lynette’s honest pep talk for anyone who’s on the brink of giving up. -Where to ask for help, where to double down, and how to turn it all around.
5) How to Stop Overthinking and Start Winning [22:55 – END] -How progress comes from taking messy action, not waiting for perfect strategy -Why you’ll figure things out faster in motion than you ever will standing still
6) Petty Moments & Copycat Drama [39:25 - 43:50] – The time a coach blatantly copied her program – Her Instagram Story response and why she mostly stands by it
7) Coaching Beliefs That Have Changed [43:51 - 46:08] – Why she used to tell clients to avoid lifestyle content – How the rise of connection-based marketing changed her entire strategy
8) What Actually Made Her Successful (Spoiler: Not Strategy) [46:09 - 49:58] – The one trait she says guarantees success – How showing up even when it’s hard changed everything
9) Burnout, Crying & the Weight of It All [49:59 - 52:21] – The vulnerable truth about why she sometimes cries over business – That familiar spiral every coach hits when they feel they’re not enough
10) If She Had to Start Over From Scratch… [52:22 - End (54:00)] – The exact steps she’d take to rebuild her business from zero – How she'd create a high-ticket offer fast and focus on conversations + connection
6) You Can Fake Energy… But You Can’t Fake Belief [25:50–30:09] – Why generic affirmations don’t work (and what to do instead) – Rehearsing better beliefs is the fastest way to shift your sales
7) Final Thoughts: Show Up Like You’re That Girl [30:10–End] – Why you must participate in your own belief system – If you wouldn’t hire you… why would anyone else?
4) Building Real Lead Generation Systems [14:22 - 19:08] -Why relying solely on Instagram content or cold DMs keeps you in the feast-and-famine cycle. -Three to four dependable lead-gen strategies that bring in clients without constant hustle.
5) Strategic Content That Converts [19:09 - 23:55] -How to make every post and story pull its weight so you’re not posting aimlessly. -Why having a repeatable content strategy saves hours of stress (and brings in sales).
6) Selling Smarter: Offers That Scale [23:56 - 26:42] -How to reduce client load, raise prices, or add scalable offers without working more. -Why throwing together random group programs or offers rarely works (and what to do instead).
7) Boundaries That Save Your Business [26:43 - 31:10] -How to take weekends (and nights!) off without losing money or momentum. -Why boundaries + systems = peace of mind, sustainable growth, and no more burnout.
8) Final Thoughts & The Path Forward [31:11 - End] -Why building systems and strategy, not more hours, is the key to six- and multi-six-figure growth. -How private coaching inside my program helps you implement all of this without guesswork.
4) From Victim to Visionary CEO [16:28 - 22:55] -How to shift from reactive, fear-based decisions to future-focused moves. -The powerful difference between preserving and expanding your business.
5) Identity First, Strategy Second [22:56 - 27:43] -Why beliefs and mindset have to lead your strategy. -How embodying your future self unlocks next-level habits.
6) You Can’t Out-Earn the Identity You’re Clinging To [27:44 - 31:46] -The “fit girl” gym metaphor that’ll finally make this click. -How waiting for proof before you act is keeping you broke.
7) The Mindset Shift That Changed Everything [31:47 - End] -How betting on herself and acting before she was ready changed the game. -Why mentorship and being held to your highest standard matters.
