The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
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As AI Rewrites Sales, Why the Best Leaders Will Double Down on Human Judgment and Critical Thinking
Episode 381
Tuesday, October 13, 2026 • Duration 51:03
In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Kristie Jones, consultant, keynote speaker, coach, bestselling author, and Principal at Kristie K. Jones, to explore the future of AI-augmented sales and what it means for sales leaders, sales reps, and organizations. They discuss why AI should be treated as a leadership challenge rather than simply a technology implementation, how companies can prepare sales teams for AI-driven changes, and why human judgment will become more important as automation increases.
How CROs Build Scalable Sales Cultures That Drive Exponential Revenue Growth
Episode 380
Tuesday, September 29, 2026 • Duration 42:19
Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way.
In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and high-performing sales teams that drive revenue growth. They explore the transition from individual contributor to leader, the importance of sales culture, how to align sales and delivery, and why investing in sales training becomes increasingly important as organizations experience exponential growth.
How ADHD Entrepreneurs Can Consistently Turn Brilliant Ideas into Business Growth
Episode 379
Tuesday, September 15, 2026 • Duration 40:26
In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Steve August, Founder of ADHD Entrepreneur Accelerator, to explore ADHD entrepreneurship, executive function, and the realities of building and scaling a business with an ADHD brain. They discuss why successful founders can struggle with execution, how to build systems around cognitive strengths, the role of AI in productivity and distraction, and how entrepreneurs can move from overwhelming and reactive work toward consistent growth.
How Revenue Marketing Makes the CMO a Business Growth Driver
Episode 378
Tuesday, September 1, 2026 • Duration 43:52
Marketing has spent decades trying to prove its value to the rest of the business. Dr. Debbie Qaqish (Gah-geesh), is a leading expert in B2B revenue marketing, Founder and CEO of The Growth Factor, Partner at The Pedowitz Group, and best-selling author who argues that the time has come to stop treating marketing as a cost center and start treating it as a core part of the revenue team.
In her view, revenue marketing means transforming marketing from a cost center into a revenue center. That shift requires more than new technology or better reporting. It requires a fundamental change in how organizations define the CMO's role, measure marketing performance, and align sales and marketing around revenue.
In this episode of The B2B Revenue Executive Experience, Debbie joins host Cory Cotten-Potter to discuss revenue marketing, CMO leadership, AI in sales and marketing, sales coaching, psychological safety, and the changing responsibilities of revenue leaders.
From recognizing the warning signs of burnout to redefining leadership as an "architect of change," the conversation offers practical guidance for leaders navigating constant technological change without losing the human capabilities that make revenue teams effective.
E-commerce Growth Strategy: How Brands Scale Without Sacrificing Profit Margins
Episode 377
Tuesday, August 18, 2026 • Duration 33:52
E-commerce growth is often framed as a marketing challenge, but Noah Wickham, VP of Sales and Marketing at My Amazon Guy, a full-service Amazon agency, argues that most brands fail long before customer acquisition becomes the problem.
In his experience of working with more than 1,000 brands across Amazon, direct-to-consumer channels, and multichannel e-commerce environments, he explains why the real differentiator between success and failure comes down to whether the business has built the financial and operational foundation required to scale.
In this episode of The B2B Revenue Executive Experience, Noah joins host Cory Cotten-Potter to discuss the e-commerce growth strategy that works, PPC advertising optimization for e-commerce, cash flow management, and the mindset shifts that separate brands that thrive from those that disappear within their first two years.
From establishing healthy profit margins in e-commerce to diagnosing stalled growth and embracing rapid experimentation, the conversation offers practical lessons for e-commerce founders and B2B revenue leaders alike.
Why Most Revenue Operations Strategies Fail and How Top CROs Fix Them
Episode 376
Tuesday, August 4, 2026 • Duration 34:47
Revenue leaders across industries are under pressure to adopt AI for optimizing their go-to-market strategy and driving predictable growth. Yet many organizations continue to struggle with the same foundational problems: unclear processes, messy pipeline data, poor CRM adoption, and sales teams spending time on the wrong accounts.
Technology is advancing quickly, but fundamentals remain the deciding factor between revenue teams that scale and those that stall.
In this episode of The B2B Revenue Executive Experience, Eddie Reynolds, CEO of Union Square Consulting, joins host Cory Cotten-Potter to discuss why process-first revenue operations create a competitive advantage, how the Go-to-Market Efficiency Pyramid helps teams improve sales execution, and why AI amplification will reward organizations that get the fundamentals right.
For leaders looking to improve sales team productivity, pipeline management, and go-to-market efficiency, this conversation offers a practical framework for building scalable revenue operations.
How Multi-Threaded Selling and Building the Closing Strategy From First Contact Drives Revenue Growth
Episode 375
Tuesday, July 21, 2026 • Duration 41:25
In this episode of The B2B Revenue Executive Experience, Colleen joins host Cory Cotten-Potter to discuss why an effective B2B sales strategy today should focus more on sales team accountability, and how leaders can improve sales effectiveness through better coaching, stakeholder engagement, and value-based selling. They also explore the role AI will play in the future of B2B sales and why stronger technology alone will never replace human-led nurturing and great sales execution.
How Sales Leaders Can Build AI-Ready Teams Without Losing the Human Touch
Episode 374
Wednesday, July 8, 2026 • Duration 51:48
AI is changing the sales process; however, most conversations about AI in sales focus on tools, prompts, and automation, but John Barrows believes that's looking at the problem from the wrong angle. Instead, skills including curiosity, empathy, and authenticity will decide who wins.
In this episode of The B2B Revenue Executive Experience, John joins host Cory Cotten-Potter to discuss why the future of B2B sales will belong to people who combine AI with curiosity, empathy, and genuine belief in the value they create for customers.
While many organizations are racing to implement AI across their go-to-market teams, John argues that technology is amplifying a much deeper question: Do your salespeople actually care about the people they serve?
If the answer is no, no amount of technology will save them.
Organizational Transformation in the AI Era: Building Teams that Adopt, Adapt, and Thrive
Episode 373
Tuesday, June 23, 2026 • Duration 41:26
AI transformation does not fail because organizations lack the technology. It fails because leaders underestimate the human side of change. Travis Hahler, transformation and change management expert, author, and strategy leader, explains why resistance to change is not a personal choice but a neurological reaction built into how people process uncertainty.
In this episode of The B2B Revenue Executive Experience, Travis sits with host Cory Cotten-Potter to discuss the neuroscience of change, why teams resist transformation, and how leaders can create the conditions for human adoption. They explore why AI transformation requires more than new tools, why psychological safety matters during disruption, and how leaders can help teams move from fear and uncertainty toward trust and adoption.
If you want to understand how to lead organizational transformation, reduce change resistance, and help teams adapt to AI-driven workflows, this episode provides a practical framework for navigating change.
How AI and Revenue Orchestration Are Reshaping B2B Marketing Strategies
Episode 372
Tuesday, June 9, 2026 • Duration 51:43
Operational friction is quietly eroding revenue performance across B2B organizations, yet most leaders continue treating disconnected workflows, bloated approval chains, and misaligned teams as isolated issues rather than systemic problems. Matt Heinz, Founder and President of Heinz Marketing, argues that collaboration drag has become one of the biggest hidden threats to modern go-to-market strategy.
In this episode of The B2B Revenue Executive Experience, Matt joins host Cory Cotten-Potter to unpack why B2B marketing strategy is failing under growing complexity, how AI in marketing is reshaping revenue orchestration, and why most organizations are automating broken systems instead of redesigning them. The conversation explores everything from marketing automation and demand generation to change management, ICP alignment, and the future of go-to-market leadership.
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