Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired.
Christine is joined in conversation by leading association executives and industry professionals who share their stories and lessons learned. By sharing practical tools and expert advice, the Association Adviser Podcast will give your association the competitive edge and empower you to achieve new levels of success.
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#22: How to Lead with Foresight with Jay Karen of the National Golf Course Owners Association
Season 2 · Episode 22
Tuesday, December 17, 2024 • Duration 43:27
Most leaders share a common trait: they are doers. They take action, even when it means stepping outside of their comfort zones.
Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), exemplifies this mindset. As a key figure in the $103 billion golf industry, Jay not only leads NGCOA but also contributes his expertise as a board chair and member of prominent organizations like ASAE and the U.S. Travel Association.
In today’s conversation, Jay offers an insider’s perspective on what it takes to lead effectively. We discuss invaluable lessons on embracing foresight, taking strategic risks, and staying ahead of the curve in a rapidly changing world. You’ll hear about the leadership qualities that have taken Jay from his beginnings as a high school leader to a prominent figure in multiple billion dollar industries.
You’ll learn:
Proven methods to demonstrate next-level thinking for career advancement.
The power of proactive forecasting to anticipate and address industry shifts.
How to approach AI strategically within your association.
Why foresight is the #1 duty for any board and how to implement it.
Effective strategies for navigating legislative and policy impacts on associations.
Practical tools and practices associations can use to stay ahead of emerging trends.
About the guest:
Jay Karen is the CEO of the National Golf Course Owners Association, leading initiatives that support the $102 billion golf industry. He has chaired the board of the American Golf Industry Council, served on the Golf USA Tee Time Coalition board, and contributed to the advisory board of the World Golf Hall of Fame. A trusted voice in the industry, Jay has been featured in outlets like The Wall Street Journal, Bloomberg, The New York Times, and the Golf Channel. With experience as CEO of two associations in the lodging and hospitality sector, Jay is a Certified Association Executive (CAE) and currently serves on the boards of ASAE and the U.S. Travel Association. Recognized as one of Golf Inc. Magazine’s top 25 most powerful people in golf, he is also a member of the Golf Writers Association of America and an Associate Member of the PGA of America.
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#21: Unlocking the Power of Value Propositions for Associations with David Murillo of Compass Management
Season 2 · Episode 21
Tuesday, December 10, 2024 • Duration 25:35
Understanding your association’s value proposition is key to showing up effectively for members—because every membership sector has unique needs. This insight is especially critical today, as members are more discerning about where they invest their dollars, expecting clear returns on their membership.
Today, we’re joined by David Murillo, President and CEO of Compass Management Solutions, and an association executive with over 20 years of experience. David specializes in governance and strategic guidance for Boards of Directors and brings a wealth of knowledge to the table.
Together, we discuss essential leadership qualities like self- awareness and empathy and how they can affect decision making. Plus, David explains how associations can navigate challenges and seize opportunities, from changes in tech to diversity and inclusion initiatives.
You’ll Learn:
The importance of staying true to core values during times of change.
How to break free from recycled yearly planning and create forward-looking strategies.
Why cultivating self-awareness is a must for today’s leaders.
How empathy can be used to build lasting trust in a team.
How to align an association’s value proposition with mission-driven strategies.
About the guest:
With over 20 years of experience, David Murillo is a highly respected association executive specializing in governance and strategic guidance for Boards of Directors. His career began in membership roles, including serving as the membership executive for the American Council of Engineering Companies and the California Restaurant Association. As President and Chief Mission Officer of The Core Management Company, he managed business operations and served as Executive Director for diverse associations. Now leading Compass Management Solutions, David continues to guide organizations of all sizes and industries. A dedicated leader, he served on the California Society of Association Executives (CalSAE) Board from 2016-2023, including as Chair from 2020-2021, and is active on ASAE’s CAE Exam Committee and the CSU Sacramento Alumni Association Board. Recognized as a 2024-2026 ASAE Diversity Executive Leadership Program Scholar and CalSAE’s 2018-2019 Executive of the Year, David’s contributions to the association field continue to inspire.
#20: Integrating AI for Associations with Michael Reed of the American Fence Association
Season 2 · Episode 20
Tuesday, December 3, 2024 • Duration 32:45
Technology isn’t something to fear—it’s a powerful tool that can propel your association to new heights. Today, we’ll speak with a leader who used both data and new technology like AI to transform his association.
In this episode, we’re joined by Michael Reed, Executive Director of the American Fence Association. With over 25 years of experience working with associations and their leaders, Michael brings a wealth of knowledge in organizational development. He’s not only an expert in the field but also an entrepreneur who founded a technology company specializing in back-office solutions for associations.
Michael shares his proven strategies for leveraging technology to enhance operations, boost member engagement, and drive non-dues revenue. From utilizing AI in educational programs to adopting tools that gather meaningful member feedback, he reveals how associations can stay ahead in a rapidly changing world.
You’ll learn:
How trust fosters collaboration and creates a more effective work environment.
The art of blameless problem solving in volunteer leadership.
How to break down strategic planning and make tough choices about organizational priorities.
The way to harness OKRs (Objectives and Key Results) to align teams and achieve success.
How to keep your association relevant and valuable for all members.
About the guest:
Michael Reed is an organizational development expert who has spent over 25 years working in and with associations and their leaders. Michael developed leadership and chapter operation programs for two collegiate fraternal organizations and started a technology company that offered back office solutions for associations. As an executive, he led membership, certification, and human resources efforts for both trade associations and professional societies. As a trusted consultant, Michael was a valued thought partner to a variety of professional societies and trade organizations, including the American Fence Association. He was recently named Executive Director of AFA and is committed to helping industry leaders grow their businesses and a world-class association. Michael is currently pursuing a doctoral degree at St. Joseph’s University in Philadelphia, where his research interests focus on trust and board governance.
#19: How to Lead Through Crisis with Joy D. Calloway of the National Medical Association
Season 2 · Episode 19
Tuesday, November 19, 2024 • Duration 38:20
During challenging times, effective organizational leadership can make all the difference. Leadership isn’t just about riding high during moments of growth - it’s about guiding teams through obstacles and increasing resiliency. Today, we dive into the qualities that help leaders stay grounded, authentic, and effective, especially when facing instability.
Joy D. Calloway is an expert at leading organizations through crises and transitions. She is the Executive Director of the National Medical Association, a group that champions African American physicians and pushes for justice and equity in healthcare. With over 30 years of leadership experience, Joy has regularly stepped into roles during periods of uncertainty, including at Planned Parenthood of Greater New York, where she helped stabilize the group amid internal struggles.
Listen in to learn Joy’s strategies for empowering teams to thrive during times of change, and discover how to bring your authentic self to the forefront in any leadership role. Plus, Joy digs into the importance of emotional intelligence and explains why it just may be the most underrated skill a successful leader should have.
You’ll learn:
The key strategies for leading teams through organizational transitions.
The essential skills for stepping into a new role as an outsider.
How to integrate emotional intelligence into work as a leader.
Why self care should be at the forefront of every leader’s mind.
The importance of authenticity and how it will get you ahead in your career.
About the guest:
Joy D. Calloway, MBA, MHSA, is a transformational leader with 30 years of health care and nonprofit leadership experience. She is currently serving as the Executive Director of the National Medical Association, which serves as the collective voice of African American physicians and is the leading force for parity and justice in medicine. Before joining the NMA, Calloway served as the Interim President & CEO of Planned Parenthood of Greater New York, joining at a time of great financial, organizational and cultural crisis to stabilize the enterprise and set it on a path to stability. Prior to that, she held the role of Interim Executive Director at the National Association of Health Services Executives as it was transitioning to a new governance model. Joy is also currently writing a book, “.”
#18: How to Meet Members Where They Are with Mike Skiados of The National Association of Professional Insurance Agents
Season 2 · Episode 18
Tuesday, November 12, 2024 • Duration 31:27
To effectively serve members, associations must first understand them—their priorities, preferences, and the ways they consume information. Today, we’ll explore the art of meeting members where they are to ensure they feel seen, heard, and engaged.
Our guest is Mike Skiados, MBA, CAE, and CEO of the National Association of Professional Insurance Agents (PIA). Prior to this role, Mike served as the director of membership for several organizations, including the American Institute of Architects and the American Speech Language Hearing Association.
Mike speaks about his omni-channel approach to member relations which adapts to changing content consumption patterns. He also discusses the need for a clear value proposition and tangible benefits to attract and retain members. Plus, Mike talks about how to create a “North Star” for your organization to guide its growth long into the future.
You’ll learn:
Mike’s “listen-first” approach to leadership.
How to craft messages with a powerful call to action to drive engagement.
The art of an omnichannel approach to reach a more diverse and younger audience.
How to utilize member feedback and experiences to shape effective programs and services that provide tangible ROI.
Strategies to lead with integrity, supportiveness and a forward-thinking mindset.
About the guest:
Mike Skiados MBA, CAE, CEO of The National Association of Professional Insurance Agents is a leader in association growth and management with more than 20 years of experience running membership, education, marketing, and operations for a variety of large associations. He most recently served as managing director of membership strategy and engagement with The American Institute of Architects. In prior roles, his contributions have resulted in significant growth in membership and engagement, and new ways to unite association chapters. He held key positions with the American Speech-Language-Hearing Association, American Society for Clinical Pharmacology and Therapeutics, and ASAE, The Center for Association Leadership.
#17: How to Rebrand Your Organization with Meredith Martino of Women in Government
Season 2 · Episode 17
Tuesday, November 5, 2024 • Duration 37:05
An organization’s brand is the voice of its story—and sometimes, that story needs a fresh look. If you've been considering rebranding but don’t know where to start, this episode is for you.
Today, we’ll explore the power of storytelling through design, why an inclusive design process is critical, and how a successful rebrand can elevate your organization’s impact.
Joining us is Meredith Martino, the Executive Director of Women in Government, a nonpartisan nonprofit that empowers women state legislators to lead and implement sound policies. With more than two decades of leadership experience in government and at associations, Meredith brings a wealth of knowledge to our conversation.
You’ll learn:
How to navigate the unique challenges faced by women in leadership.
The importance of representation in positions of power.
Strategies for uniting members across the political spectrum.
Why investing in professional development for your team is key.
The benefits of fostering an abundance mindset for organizational success.
About the guest:
Meredith Martino is the Executive Director of Women in Government, a nonprofit foundation that supports women state legislators of both parties in all 50 states. Prior to joining Women in Government, Meredith spent 17+ years at the American Association of Port Authorities (AAPA), most recently as its Vice President of Membership and Sponsorship, where she served as a key member of AAPA’s executive team. In her role at AAPA, she created and refined revenue streams for the association, directed member recruitment and retention strategies, and was responsible for AAPA’s Annual Convention, a $1M event that attracts maritime industry executives and solution providers.
Resources:
#16: Leading Through Service with Shan Haugabrook of the Atlanta Apartment Association
Season 2 · Episode 16
Tuesday, October 29, 2024 • Duration 23:40
If your organization is facing challenges with member retention or engagement, this conversation is a must-listen. Today, we’re exploring the power of service-driven leadership and its transformative impact on association growth.
We’re diving deep into the strategies and principles that build thriving associations, beginning with strengthening your core membership.
Our guest, Shan Haugabrook, CNP, Senior Director of Member Relations & Engagement at the Atlanta Apartment Association (AAA), has been recognized for her leadership by both the GSAE and ASAE. Her leadership philosophy extends beyond formal titles—focusing on service, connection, and tangible support for members.
You’ll learn:
How to develop personalized communication strategies that deepen member relationships.
The significance of offering value-driven programming to enhance member satisfaction.
Tactics to inspire collaboration and teamwork within your organization.
How to create service initiatives that foster long-term impact.
The importance of ongoing learning and development for both leaders and members.
About the guest:
Shan Haugabrook, CNP, is the Senior Director of Member Relations and Engagement at the Atlanta Apartment Association. She oversees daily operations and leads a 150+ member volunteer force, driving an annual membership renewal and recruitment campaign. Shan previously served as Director of Membership, Education, and Administrative Services at the Georgia Nurses Association, where she managed an education program generating over $1.2 million annually. She is a member of ASAE and GSAE, a 2020 GSAE Sharon Hunt Emerging Leader Award recipient, a GSAE Leadership Academy alumna, and an ASAE DELP Scholar. Shan is also a devoted volunteer in her local community.
#15: Transforming Member Communications with Evan Sparks of the American Bankers Association
Season 2 · Episode 15
Tuesday, October 22, 2024 • Duration 40:47
Prospering associations have one thing in common: the ability to successfully communicate their story. If you want to build a communications strategy that elevates your organization, this is the episode for you.
Our guest today is Evan Sparks, CAE, Senior Vice President for Member Communications at the American Bankers Association. From writing to editing to podcasting, Evan has decades of experience crafting and delivering the core narrative of an organization.
Together, host Christine Shaw and Evan dive into the building blocks of a strong content presence, including how to decide on the right medium for your message and why personalization is still key. Plus, Evan shares an inside look at his award-winning ABA campaign that tackled one of the biggest problems facing the banking industry today.
You’ll learn:
The key to leading creative teams.
How to leverage AI to personalize member communications.
How to maximize content using cross-platform publishing strategies.
The importance of understanding your larger audience.
How to ensure your content builds connection and trust.
About our guest:
Evan Sparks is Senior Vice President for Member Communications at ABA, where he oversees the association’s digital and print publications, including the award-winning ABA Daily Newsbytes email, and serves as editor-in-chief of the ABA Banking Journal, the association’s flagship bimonthly magazine. Evan also created the weekly ABA Banking Journal Podcast, which he co-hosts and produces. Prior to joining ABA in 2013, Evan was managing editor of Philanthropy magazine and an associate editor at the American Enterprise Institute. In addition to the ABA Banking Journal and , his writing has appeared in the , , , the , , , and other major outlets.
#14: Embracing Foresight and Innovation with Jeff De Cagna of Foresight First LLC
Season 2 · Episode 14
Tuesday, October 15, 2024 • Duration 33:36
Preparing for the future isn’t just a smart business move - it’s an essential step for the survival of an organization. Listen in for actionable tools to create a governing strategy that is forward-thinking, innovative and shines a light on the areas that may be holding your organization back.
Today’s episode is all about being nimble and prepared in the face of unknowns. For our guest, Jeff De Cagna, AIMO, FRSA, FASAE, Executive Adviser of Foresight First LLC, the future has always been front of mind. He coined the term “duty of foresight,” which underscores the ethical responsibility of making decisions that benefit future generations rather than immediate interests.
Together, host Christine Shaw and Jeff discuss the essential practices that leaders and boards can implement to emphasize sustainability and forward-thinking governance. Plus, Jeff explains the beliefs and thinking patterns that block organizational growth and innovation and the steps an association can take to thrive in an ever-changing world.
You’ll learn:
How to identify and dismantle orthodox beliefs.
Why honest conversations can lead to more effective decision-making.
The steps to implementing the duty of foresight in your organization.
Robust practices for future-focused governing.
The one question every leader should ask themself.
About our guest:
Jeff De Cagna, AIMP, FRSA, FASAE, Executive Advisor of Foresight First LLC, is an association contrarian, foresight practitioner, governing designer, stakeholder and successor advocate, and stewardship catalyst. He is the curator and editor of the Future of Association Boards (FAB) Community Dialogue, presented in partnership with Impexium. In 2019, Jeff became the 32nd recipient of the Academy of Leaders Award, ASAE’s highest individual honor awarded to consultants or industry partners for outstanding contributions to the association community.
#13: The Art of the Pivot with Shelley Frost of AOC
Season 2 · Episode 13
Tuesday, October 8, 2024 • Duration 19:12
Keeping an association relevant and thriving over 50 years after its founding is no small feat.
Today’s episode will teach you how to lead an organization into the future, while staying true to founding principles and values. We’ll discuss the importance of taking risks and staying at the forefront of innovation to ensure that your association membership remains active and engaged.
Joining us today is Shelley Frost, CAE and Executive Director of Association of Old Crows (AOC), a group that brings together members from the world of electronic warfare.
With a career in associations spanning nearly three decades, Shelley shares how she worked her way up from directing conventions to leading an organization with global reach.
You’ll learn:
The key to fostering a collaborative work environment.
Why community building should be an association’s ultimate goal.
How AI may bring associations closer to members.
Creative advice on how to successfully pivot your organization.
How to stop fearing failure and start innovating.
About Our Guest:
Shelley Frost is an experienced association management professional with over three decades of dedicated service in the sector. She has been with the Association of Old Crows for more than 20 years, including seven years as the Executive Director. Shelley is passionate about advancing the mission of associations and contributing to their long-term sustainability.
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