Explore every episode of the podcast The Art of Selling Online Courses
Dive into the complete episode list for The Art of Selling Online Courses. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
Ever wonder what would happen if you stripped away all the fancy marketing tactics and just focused on the basics? Boris and I found out when we helped a guitar teacher make $124,717 in 30 days. That's $100,000 more than his usual monthly revenue.
Here's the kicker - we didn't do anything revolutionary. Actually, the whole thing was almost embarrassingly simple. New course, decent sales page, order bump, one upsell. That's it. No complex automations, no 47-step sequences, just solid execution of the fundamentals.
Boris shares the entire blueprint in this episode, including why we created a brand new course from scratch (in just 6 weeks!), how we used survey data to find a massive gap in what this creator was offering, and why positioning bonuses as "Christmas presents" made such a difference to conversions.
My favorite moment? When Boris admits our order bump only converted at 12% - way below our usual 30-50% - but still added an extra $7,000 to the launch. Sometimes good enough is exactly that.
If you've been overthinking your next launch, this episode might annoy you. Turns out that "90% research, 10% implementation" beats clever tactics every single time.
🎁 Free guides mentioned in this episode:
Sales Page Elements PDF: https://datadrivenmarketing.co/resources
Today's episode is absolutely fascinating. I'm sitting down with Rich Thompson, who built his online tutoring business from literally zero to generating millions in revenue, and his story is going to blow your mind.
Rich started out as a one-on-one biology tutor charging £200 an hour (about $300 US), which sounds amazing until you realize he could only work with about 10 students a year. He was stuck in this paradox where he'd built this successful tutoring practice but had to physically sit next to students to make money. Not exactly the location-independent lifestyle he was dreaming of.
So he completely re-engineered his approach. He analyzed 10 years of exam papers, figured out exactly where students were losing marks, and created an online program that's now helped over 65,000 students. The growth was meteoric - he went from breaking even at $10,000 in year one to hitting $700,000 by year five.
But here's where it gets really interesting. When COVID hit, the UK government cancelled exams and 95% of his subscribers vanished overnight. Rich watched his entire business almost disappear. He told me if he hadn't been conservative with his spending that year, it would have been the end of his company.
We dive deep into his funnel, his marketing strategies, and some surprising insights about advertising to teenagers versus their parents. He shares exact numbers on ad spend and ROI that will make you rethink how you approach your own campaigns. Plus, we do a live review of his sales pages where I spot some quick wins that could dramatically increase his conversions.
If you're running an online course business or thinking about starting one, this episode is packed with lessons from someone who's been through the highest highs and lowest lows. Rich's honesty about what worked, what didn't, and what nearly killed his business is refreshing and incredibly valuable.
🎁 Grab the free download I mention in the episode at https://datadrivenmarketing.co/pages - it's our guide to the 15 elements every high-converting sales page needs to have.
🚀 Work With Me - https://datadrivenmarketing.co/done-for-you
In this episode, Josip Belina, our head of funnel strategy, reveals why September is the make-or-break month for Black Friday success and what happens when you wait until October (spoiler: it's not good). We dive deep into a counterintuitive email strategy that has our clients sending way more emails than you'd expect on the final day, and why that actually increases revenue without destroying your list.
You'll discover the bundle strategy that consistently outperforms the lazy "50% off everything" approach that most people default to, plus how to handle your best customers who've already bought everything you've offered before. Josip also shares the two-promotion framework that maximizes Q4 revenue and why this quarter is absolutely critical for your business.
This isn't about sending a few discount emails and hoping for the best. This is about systematically planning and executing a Black Friday strategy that turns November into your biggest revenue month of the year. If you've been treating Black Friday as an afterthought, this episode will completely change how you approach it.
🤝 Get In Touch If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
105 Overcoming Customer Objections to Boost Sales and Conversions - with Monica Badiu
Tired of losing potential customers due to objections you can't quite crack? We've got Monica, our in-house copywriting expert and copy coach, who will equip you with strategies to not only comprehend these objections, but also to convince your potential customers to trust your product.
In the first half of the episode, we break down the process of data collection and how to use it to understand your audience better. Monica shares her wealth of knowledge on creating engaging surveys, segmenting your audience, and asking the right questions that help reveal why potential customers might be on the fence. And it's not just about understanding - we also delve into the art of persuasion. From using data to leveraging testimonials and case studies, to citing industry stats and even celebrity endorsements, we cover it all. Not to forget the power of a good old money back guarantee in alleviating fears!
The latter part of the episode is all about capitalizing on your newfound understanding and trust to boost your sales. We discuss how to craft compelling sales pitches, how to respond to objections and how to present your offer in a way that speaks to your audience's needs. Whether you're a seasoned online course creator or just starting out, this episode is bound to fill your knowledge bank with tips and techniques to enhance your sales and make your mark in the online course industry. So, tune in and let's get those conversions soaring!
Ever wondered how Google Ads and artificial intelligence can elevate your online courses? Get ready to navigate through the fascinating intricacies of AI and conversion, guided by expert marketer and former engineer, Alex Makarski. We journey into the world of averages, the transformative power of Google’s multi-channel campaigns, and the indispensable role of machine learning in media buying. It's an exploration of quantifying the value of a lead, testing paid media, and understanding the direction of your business.
By sharing his unique experiences from consulting major brands such as McDonald's, PNG, and Siemens on leveraging big data, Alex divulges valuable insights on how these skills can uplevel your online course traffic. We delve into the significance of training machines to make informed decisions, avoiding low-intent auctions rife with fake traffic, and the importance of building supportive communities. This episode is your masterclass on how to use AI, machine learning, and the math of averages to calculate the value of a lead and optimize revenue. It's time to unleash the untapped potential of your online courses with Alex's actionable advice.
103 Building Wealth Through Online Courses - with Doug Cunnington
From being laid off to creating a prosperous online course business, Doug Cunnington takes us along on his inspiring journey. With a former career as an IT project manager, Doug transitioned into the online course industry, establishing five comprehensive courses to guide those looking to start their own side hustle. His subjects include affiliate marketing, link building, email marketing, and productivity. A unique strategy he employed is lead generation using keywords, YouTube videos, and a basic spreadsheet. His YouTube channel, coupled with website traffic, brings in around 200 new subscribers each month with his email list promotions converting at an impressive rate of 30%.
Doug doesn't just dish out success stories; he shares his experiences of the hurdles and the victories that come with launching a course. From tackling stress and inevitable mistakes to developing a pre-launch sequence that includes providing a mini free course via email, his insights are invaluable. Key to his strategy is an emphasis on optimizing a launch sequence before automating it, with the optimal conversion rate found at 10 emails or 20 days. He also weighs in on the benefits of using price anchoring to maximize profit margins.
As well as being a business guru, Doug is a man of many interests. We get a peek into his personal life, discussing his fondness for playing the guitar and bass, a goal he has set for himself, and his involvement in the financial independence community in Longmont, Colorado. We also talk about his two podcasts, The Doug Show and Mile Hi-Fi, both attesting to his wide range of expertise. This episode offers a deep dive into the life and mind of an online course industry expert; insights that can certainly help broaden your perspective, whether you're an entrepreneur, a side hustler, or someone simply interested in the world of online courses.
Prepare to transform your leads into customers with the magic of tripwire funnels. We've got Josip Belina, our funnel strategy lead, on board to unravel the mystique of tripwire funnels, their operation, and their effectiveness in driving sales. Discover from Josip's wealth of knowledge how to employ just the right kind of low-priced offers to entice potential customers and boost your conversion rates.
We're also pulling back the curtain on a successful tripwire funnel from one of our clients, exploring the vital elements that contribute to its success. Learn to align your lead magnet with the tripwire offer, and understand the role that the above-the-fold section of your page plays in this process. We've got some intriguing case studies lined up where we share tips on structuring a powerful tripwire funnel that perfectly knits together the lead magnet, tripwire, and main product. So, tune in for an exhilarating journey through the world of tripwire funnels, where we leave no stone unturned in helping you leverage them for your business.
101 Delegating and Hiring Tips - with Noel Andrews
Join me as we dive deep into the world of strategic hiring and team building with special guest Noel Andrews, the CEO of JobRack.
We will discuss how to identify the right tasks to delegate, assess the benefits of hiring, and effectively manage a remote team.
Uncover the power of affordable outsourcing, leveraging resources from Eastern Europe, and ensuring a smooth hiring process from defining roles to making the perfect candidate selection.
Whether you're considering hiring an assistant or expanding your team for business growth, Noel's expertise will guide you every step of the way.
In this episode of "The Art of Selling Online Courses," I will explore the dynamic strategies to significantly amplify your course leads without the need for skyrocketing website traffic.
Larn how to craft compelling lead magnets that entice your audience, and discover the power of ultra-specific offers that resonate deeply. We'll delve into data-driven insights that unravel your audience's preferences, empowering you to tailor your lead generation efforts for maximum effectiveness.
'll walk you through real-world case studies that showcase the transformative impact of inline content strategies and ingenious exit intent pop-ups.
Tune in and gain a competitive edge in the world of online course sales. Watch the podcast now!
• Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com • Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators
99 Understanding Your Audience with AI - with Lisa Catto
Welcome to another episode of The Art Of Selling Online Courses. In this episode, I have the pleasure of interviewing Lisa Catto, an experienced business owner and thought leader in business growth and digital marketing. Together, we delve into the world of selling online courses and explore the strategies that can take your e-learning business to the next level.
We'll uncover the secrets to keeping your students engaged throughout their learning journey and discuss the game-changing potential of AI tools for content creation.
We'll also discover how automation can streamline the management of your course communities, allowing you to focus on what truly matters - delivering value and impact to your students.
Join me for an inspiring episode as we delve into the incredible success story of Lucy Simkins.
From her humble beginnings as a 19-year-old marketing student to becoming a renowned YouTube sensation with nearly 10 million subscribers, Lucy's journey is nothing short of remarkable.
Discover how Lucy's passion for teaching English led her to create engaging YouTube videos and online courses on grammar, pronunciation, and language learning. Throughout the episode, we share insights into some of Lucy's strategies and the impact she has made in the field of online education.
Lucy's success story is a real testament to the power of determination, passion, and relentless pursuit of excellence.
Welcome to another episode of "The Art Of Selling Online Courses"! In this episode, we delve into the world of lean methodology and explore how it can revolutionize your approach to business.
Discover the art of increasing value while minimizing waste, optimizing processes, analyzing conversion rates, mapping out the client experience, and prioritizing tasks for continuous improvement.
Join us as we uncover practical strategies and insights to unlock efficiency and drive sustainable success in your endeavors.
In this episode of 'The Art of Selling Online Courses’, I will explore the world of order bumps, a game-changing technique to increase revenue for online course creators.
Learn how to maximize sales by strategically placing additional offers on the checkout page, resulting in an average revenue increase of 19%. Uncover the power of creating complementary products to enhance customer experience and boost sales.
Tune in now and unlock the potential of order bumps for your online course business!
🚀 Work With Me - https://datadrivenmarketing.co/done-for-you
What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world.
Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giving away his absolute best content for free. 25 years later, his newsletter reaches every corner of the globe (except the Vatican), his courses help students double their salaries, and he makes sales while sitting at Greek tavernas.
This conversation reveals why bad video and audio quality can actually sell better than perfect production, and the psychological reason most course creators sabotage their own success. You'll also discover how giving everything away for free became a premium pricing strategy, why humor matters more than you think in technical content, and the surprising relationship between passive income and satisfaction.
Heinz shares stories about getting recognized by strangers on the streets of Romania, why he feels guilty about making money while relaxing with friends, and his approach to building genuine connections with readers across 156 countries. He also explains why he avoids running the webinars that work so well for him, and how fear of rejection holds back most course creators from the success they deserve.
Welcome to another exciting episode of our podcast! Today, I had the privilege of sitting down with the brilliant Tom Libelt.
In this episode, Tom shares his invaluable insights on understanding your audience's needs, wishes, demographics, and problem awareness - crucial factors for achieving remarkable success in selling online courses.
We delve into the power of targeted keywords, uncovering Tom's strategies to reach the right audience and exclude the wrong one on platforms like AdWords and Facebook ads.
If you're eager to boost your course sales and enhance your marketing game, you don't want to miss this captivating conversation with Tom Libelt. Tune in now and unlock the secrets to mastering audience understanding and unlocking course sales success!
In this episode, Monica reveals powerful strategies for effective online course promotion through warm-up emails. Our in-house copywriter, Monica Badiu, shares her insights and tips for mastering the art of warm-up emails.
Learn how to decide on what to cover in each email, how to write them, how to link emails together, and more. Monica explains how to craft short and sweet emails with lots of value that will help you make more money from your course sales.
Discover the importance of creating curiosity and opening loops in your emails, as well as different tactics for drawing your audience's attention. Tune in to get the quickest hack you can implement to improve conversions and more.
In this episode, we have a special guest, Quentin Crowe, the co-founder of QUCo, who shares his expertise on creating amazing courses. Join us as we explore the world of course creation, covering the different learning styles and the concept of spikes and loops to keep your audience engaged.
We kick off the discussion by exploring the four different learning styles: theorist, reflector, pragmatist, and activist. Quentin breaks down these styles, helping you understand how to cater to each one effectively in your courses. Discover practical strategies to engage and resonate with learners based on their preferred learning style.
Furthermore, we delve into visual, auditory, and kinesthetic learners, uncovering how to tailor your course content to engage each type effectively. Learn how to leverage visual aids, audio elements, and hands-on activities to create an immersive learning experience that speaks to your audience's unique preferences.
The concept of spikes and loops takes center stage as we explore how to maintain engagement throughout your training. Quentin shares valuable insights on incorporating moments of excitement, known as spikes, and reinforcing learning through repetition, known as loops. Discover how to strategically implement spikes and loops in your course to keep your audience hooked and enhance their retention.
Discover how to grow your podcast and turn it into a powerful platform for success. Our special guest, Dave Jackson, founder of School of Podcasting, shares invaluable insights and practical strategies to take your show to new heights.
Join us as we explore key questions, such as how to attract the right audience and leverage networking for podcast growth. Find out the best approach to inviting guests and overcoming the fear of sounding salesy.
Learn from the top three mistakes that beginner podcasters often make and gain insider tips on setting up an effective reviews and feedback system.
Passion or strategy? We discuss the importance of both when it comes to long-term podcasting success. Plus, discover proven ways to monetize your podcast and lead to more sales.
Don't miss this opportunity to unlock the growth potential of your podcast. Tune in now to our latest episode and start implementing expert strategies for podcast success.
Get ready to elevate your podcast and captivate your audience like never before!
In this episode, we explore the fascinating world of course creation in the era of artificial intelligence (AI). Our special guest, Bryan McAnulty, the founder of Heights Platform, joins us to shed light on how creators can leverage AI effectively in their course creation process.
Discover what course creation looks like in a world with AI. Learn how creators can harness the power of AI tools to streamline their workflow, enhance content creation, and improve learner experiences.
Bryan highlights different tools that course creators can utilize to automate tasks, analyze data, personalize content, and engage learners in new and innovative ways. He will also share with us what they have been working on at Heights Platform.
We discuss the biggest mistake course creators make when it comes to utilizing AI tools. Bryan shares valuable guidance on how to avoid common pitfalls and maximize the benefits of AI in course creation.
of AI. Is there something that AI can't do? Bryan provides insights into the boundaries of AI technologies, offering a balanced perspective on the role of human creativity, expertise, and intuition in the course creation process.
In this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list.
We start by discussing how podcasting can play a pivotal role in scaling your online course business. Charley highlights the unique advantages of podcasts in establishing credibility, fostering connections, and reaching a wider audience.
Is it too late to start a podcast? Charley addresses this common question, providing valuable insights on the current podcasting landscape and how to carve your niche even in a saturated market.
Next, we explore the crucial first steps when starting a podcast. Charley shares practical tips on equipment, hosting platforms, and crafting compelling episode topics that resonate with your target audience.
Standing out in the podcasting world is essential, and we delve into strategies for making your podcast memorable and distinctive. Charley discusses episode frequency and duration, the benefits of guest interviews versus solo episodes, and techniques for growing your audience.
Converting listeners into buyers is a critical aspect of leveraging your podcast for online course sales. Charley reveals effective methods for compelling call-to-actions (CTAs), building an engaged email list, and nurturing relationships with your listeners.
We also address common podcasting mistakes to avoid and provide insights on who may not be the right fit for podcasting. Charley shares valuable lessons learned and provides guidance to help you navigate potential pitfalls along the way.
If you're ready to harness the power of podcasting to scale your online course sales, this episode is a must-listen. Tune in to gain valuable insights, practical strategies, and expert advice from Charley Valher on growing your audience, converting listeners into buyers, and taking your online course business to new heights.
In this episode, we dive into the world of optimizing the checkout page for online courses. Our guest, Josip Belina, our Funnel Strategy Lead, joins us to discuss the importance of having an optimized checkout page and shares insights on creating an effective checkout process.
We start by exploring why it is crucial to have an optimized checkout page. Josip emphasizes the impact that a well-designed checkout page can have on conversions and customer satisfaction. He breaks down the anatomy of an effective checkout page, highlighting key elements that contribute to a seamless and user-friendly experience.
Mobile optimization plays a significant role in the checkout process, and we discuss why it is important to prioritize mobile-friendly checkout pages. Josip shares valuable tips and strategies for creating mobile-optimized experiences, considering the increasing number of customers accessing courses through mobile devices.
We delve into the impact of mobile optimization on conversions and how a smooth mobile checkout experience can boost sales. Josip explains the pros and cons of email checkout versus account creation, shedding light on the importance of balancing convenience and customer retention.
Offering multiple payment options and flexible billing plans is another essential aspect of optimizing the checkout flow. We explore strategies to increase average order value and sales, including upselling and cross-selling techniques.
Josip shares insights on leveraging social proof to instill confidence in customers during the checkout process. Testimonials, reviews, and trust badges can play a crucial role in building trust and encouraging customers to complete their purchase.
Lastly, we discuss the importance of measuring and optimizing checkout performance by tracking key metrics and KPIs. Josip emphasizes the need to monitor conversion rates, average order value, cart abandonment rates, and other relevant metrics to identify areas for improvement and make data-driven optimizations.
If you're looking to enhance your online course business and boost conversions, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your checkout page for a seamless and customer-friendly experience, ultimately driving higher sales and customer satisfaction.
In this episode, we delve into the secrets of converting cold traffic into paying clients for your membership business using Facebook Ads. Our guest, Paola Ramirez, the Founder of Pro Ad Scalers, shares her expertise and insights on how to unlock the potential of Facebook Ads to exponentially grow your online course business.
We start by discussing why it is crucial to convert cold traffic into paying clients, highlighting that cold traffic serves as the lifeblood for business growth. With Facebook being one of the most important marketing channels for interrupting marketing, understanding how to effectively convert cold traffic into paying clients using FB ads becomes paramount.
Paola reveals the secret to scaling up a membership business with FB ads, which lies in having a proven funnel and offer. She breaks down the key components of a successful funnel, including a tripwire and sales page, and highlights the importance of optimizing the average order value (AOV) to drive significant results.
We explore the concept of a proven funnel and offers, emphasizing that they should already be converting at the desired level. However, Paola stresses the need for sufficient traffic to maximize results.
To ensure success with Facebook Ads, Paola emphasizes the importance of having a proper ad testing system in place. She shares insights on the common pitfalls of testing too many variables at once and highlights the significance of systematically testing one variable at a time for accurate measurement and informed decision-making.
We also discuss the necessity of tracking numbers to make data-driven decisions. Paola explains how collecting valuable instant feedback from ads and funnels enables the understanding of Facebook and funnel metrics, leading to optimized ad performance and profitable results.
To maximize results on Facebook, Paola advises against skipping proper testing. She highlights the importance of a well-designed testing system and its role in scaling a membership business profitably with cold traffic.
If you're eager to unlock the potential of Facebook Ads and convert cold traffic into paying clients for your membership business, this episode is a must-listen. Tune in to gain valuable insights and learn how to optimize your ad strategies to achieve maximum ROI.
In this episode of ''The Art of Selling Online Courses'' we explore the world of online course communities and how they can help your clients and increase your revenue. Our guest, Gina Bianchini, the CEO and Founder of Mighty Networks, shares her insights and expertise on why online communities are important and how to build a great community.
We start by discussing why an online community is important for your course, and how it can help your clients succeed and feel supported throughout their learning journey. We also explore the impact of adding a community to a course that is priced between $50 and $500, and how it can affect how much you can charge.
Gina shares her insights on the pros and cons of Facebook groups or Slack groups for having your community, and why using a dedicated platform like Mighty Networks can be more effective.
We also dive into how to build a great community and what community design means. Gina will walk us through how to create a community that is engaging, supportive, and fosters connections and growth.
We discuss whether it makes financial sense to have a community when you are only charging for DIY courses, and Gina talks about the mission of Mighty Networks and how it can help you create a thriving online community.
If you're looking to enhance your online course business and create a supportive community for your clients, then this episode is a must-listen. Tune in to gain valuable insights and learn how to build a great online community that can help you increase your revenue and build lasting connections with your clients.
In this episode, we explore the world of building and selling digital courses as assets. Our expert guest, Greg Elfrink, shares his expertise on how to turn online course businesses into perfect assets.
We start by discussing the common misconception that courses can be bad businesses for selling, and why they don't have to be. We will explore the Achilles heel of online course businesses and why people are hesitant to buy them and Greg will share his insights on how to overcome this obstacle and make online courses into perfect assets that can be sold for a profit.
We talk about why courses and info products are amazing businesses and why they have the potential to be great assets.
Greg will also explain how to scale online course businesses through experts, and why this can be an effective strategy for growth and profitability.
If you're looking to build and sell digital courses as assets, then this episode is a must-listen. Tune in to gain valuable insights and learn how to turn your online course business into a successful and profitable asset.
🚀 Work With Me - https://datadrivenmarketing.co/survey
Jason Stephenson has over 4.5 million subscribers and 1+ billion views across his meditation channels - and he literally works just one hour per week now.
But here's what shocked me most: Jason had no idea how massive his channel actually was. When I had him check his real numbers after our conversation, his jaw dropped. We're talking about a scale that most YouTubers can only dream of.
This isn't your typical "how I grew on YouTube" story either. Jason's journey includes a devastating moment that would have destroyed most creators, an insane content strategy that paid off big time, and a business partnership that completely transformed his life.
Plus, there's a fascinating challenge with his course sales that we dive into. With an audience this size, the numbers should be working very differently.
If you're building a YouTube channel or selling online courses, you need to hear this story.
🤝 Get In Touch If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
85 Writing Emails For Different Decision Makers - With Monica Badiu
In this episode, we dive, yet again, into the world of email marketing for online courses and explore the different decision-making styles that come into play when writing promotional emails. Our in-house copywriter, Monica Badiu, shares her insights and expertise on how to write emails that appeal to different types of decision makers in your audience.
Monica explains that in order to write promo emails that work for different people, you need to understand two things: customer objections and fears, and the fact that not everyone will remain in the same awareness level as they were when they first subscribed to your list.
We discuss how our email promo strategy is different from what most people are doing, and Monica shares her approach to writing emails that appeal to different decision-making styles, such as early-adopters, logical decision makers, emotional-decision makers, and procrastinators.
Throughout the episode, we explore the Gain-Logic-Fear and Going-Going strategy that we use in our coaching program, and how it helps to explain what each email in the promo should do.
In this episode of ‘The Art of Selling Online Courses’, we are happy to welcome back Jacques Hopkins!
Jacques and I will talk about the power of urgency when it comes to selling online courses. We dive into the difference between urgency and scarcity, and how using these techniques can help boost your sales.
Jacques shares his personal experience with urgency in selling his online course business, revealing the first urgency technique he implemented and the impact it had on his sales. We also explore the three main ways that online course creators can incorporate urgency into their business, as well as Jacques' favorite urgency techniques.
We will discuss how to effectively combine scarcity and urgency when selling online courses.
If you're looking to increase sales and take your online course business to the next level, this episode is a must-listen. Tune in to learn valuable insights and tips on how to use urgency to your advantage and create a sense of urgency that drives sales.
In this episode of ‘The Art of Selling Online Courses’, we explore the world of selling an online course business.
Coran and I discuss the common mistakes people make when thinking about selling their business and when it's too late to start planning your exit strategy. We also dive into how to identify the right buyer for your business and what to do if your business is too personality-driven.
Coran explains what EBITA stands for. We also explore the impact of the category you're in on the value of your online course business and how much it can affect the sale price.
Finally, we take a look at the external factors that can influence the value of your online business, such as market trends, competition, and more.
In this episode of ‘The Art of Selling Online Courses’, Keith and I are talking about segmentation and attribution.
We start from the very top: Why should course creators care about segmentation and attribution?
Keith also points out that all customers aren’t created equal! How can you find your perfect audience with who buys the most, who’s the most engaged, and what makes someone stay on vs someone who quits after a month, are also some of the things we will learn in this episode.
We will discuss what’s wrong with Google Analytics and why should people skip the KPIs. How KPIs gloss over improvements in your funnel and why you should focus on Outliers.
Former co-founder of the world’s leading membership platform for WordPress, WishList Member, Stu McLaren is now creator of the Membership Experience.
In this episode of ‘The Art of Selling Online Courses’, Stu and I are talking about membership vs online courses.
Stu will share with us 5 Course & Membership Trends You Can't Ignore and we will discuss why creating tailored content is so important and how to do effective onboarding
You will also learn what Stu thinks about using AI in your business.
Today we are talking about something very dear to our hearts - KPIs!
Join me and Josip as we talk about them.
Don’t worry if you don’t know what that is, we’ll explain everything! We’ll go over what KPI means and why KPI tracking is important.
You will learn how you can use KPI tracking to help you improve sales for your online courses, and what benchmarks to look out for.
You might’ve heard us talk about how the average revenue increase for our clients is 486%. Well, not anymore! We’ve got a new number and it’s even more impressive.
Tune in to find out more about KPIs and how they can help you scale your business.
Named by Entrepreneur as a “Top 5 Women in Business in 2021”, Gemma has been featured in Inc., The Globe & Mail, BuzzFeed, Today.com and more. She teaches entrepreneurs how to create, launch, and scale their own digital courses in hundreds of industries.
In this episode of ‘The Art of Selling Online Courses’, Gemma and I are talking about creating and scaling your online course.
We will discuss why someone would even want to launch an online course. But if you have already figured out the benefits of it, Gemma will share with us her Bucket System that will help you craft a no-brainer offer.
She will also reveal her S.O.L.D Method that makes sure your course will sell.
And you might be surprised to hear that on our channel but pre-selling is your way to go!
We will also talk about webinars and issues with getting people to do them.
🔥 Need better results from your email campaigns? Get our FREE templates and see the difference with two proven email strategies! 👉🏼 https://datadrivenmarketing.co/templates
Charlotte Chaze went from making $28K working 60-hour weeks in a windowless basement lab to building a multi-seven figure online course business. She's made over $2.6 million helping thousands of people leave dead-end jobs for $76K+ data analyst careers. Here's what makes her story different: While most TikTok creators with massive followings struggle to monetize, Charlotte cracked the code with 460,000 followers and an "anti-capitalist" business philosophy that actually increased her profits.
In this episode, we dive into how she transitioned from biomedical research to data analytics in under 4 years, why she prices her courses at $249 while competitors charge $1000+, and her TikTok strategy that actually converts when most creators make pennies. We also explore why focusing on product quality over profit maximization made her more money and her ambitious new $1.5 million crypto payment infrastructure startup.
Charlotte's target audience consists of bartenders, servers, teachers, healthcare workers - people who "hate their jobs and don't get paid enough." She's helping them land entry-level data analyst jobs averaging $76K, which is life-changing for people making $20/hour.
The biggest takeaway from Charlotte's story is that you can build a massive course business by genuinely caring about your students' success more than your profit margins. Sometimes the "wrong" way to run a business is actually the right way.Retry
🙋♀️ Learn more about Charlotte: https://breakintotech.com/about
🤝 Get In Touch If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
75 Scale Your Course With Facebook Ads - With Andrea Vahl
Andrea Vahl is the author of Facebook Ads Made Simple book.
In this episode of ‘The Art of Selling Online Courses’, Andrea and I are talking about Facebook ads. Surprise!
We will walk you through step by step. Firstly, when should you get started with Facebook ads and what do you need to have in place before starting.
Then, Andrea will teach us how to set up a successful ads campaign and how to plan out your Strategies.
We will also discuss what types of ads should course creators run and what KPIs to track. We’ve said that many times and Andrea agrees - it’s important to track your data!
Lastly, Andrea will share with us what are some common mistakes people make when it comes to Facebook ads, so you’ll know what to keep in mind!
In this episode of ‘The Art of Selling Online Courses’, Devlin and I are talking about how he grew a 7-figure course business in a tiny niche in just a few years.
We go over some background on the instructional design and how Devlin got into it.
He will share with us how he grew his email list and used it to create his first online course.
We will also discuss pros and cons of doing course launches vs having evergreen courses.
And, as we covered many many times on our podcast - the importance of email marketing in selling online courses.
Lastly, Devlin will let us know how showcase helped him sell more courses.
Are you thinking about creating your YouTube channel but don’t know where to start?
Benji is the co-author of the bestselling book "YouTube Secrets" and in this episode of ‘The Art of Selling Online Courses’, he and I are talking about using YouTube to grow your course sales.
Benji will teach us how to create videos that actually get clicked on and people want to watch and firstly, how to come up with video ideas.
And we have all heard about the YouTube algorithm but today we will find out how it actually works.
Benji will also share how to, once you create a successful YouTube channel, get people to go off of YouTube and buy your course.
And if you already have big audience somewhere else, don’t worry, we will also discuss how to get your audience from other platforms onto your YouTube Channel.
Our guest today is Monica, whose Christmas promotions episode resulted in $12k to one of our listeners and we are talking about email promotions in Q1.
Tune in to find out why you should care about doing promotions in Q1.
And sure, email promos are amazing and they work, but how do you make them relatable? Monica has the answer!
Lastly we will cover what your themes should be for each promotion and how to go around covering all of them.
You have an email list but are not quite sure what to do with it?
In this episode of ‘The Art of Selling Online Courses’, Monica is talking to Kyle Jordan.
Kyle is a direct response copywriter who’s written for a wide range of brands in eCommerce and online education. He helped one of the largest digital marketing training companies increase traffic to their website by about 400%, doubled the size of their email list in one year, and helped them come up with six new products.
And today, we are talking about email marketing.
Tune in to find out what Kyle suggests as THE thing course creators should focus on when it comes to their email marketing.
He will learn his 7 Emails system for building a kickass high-converting email on-boarding flow that turns prospects into customers and brand fans.
Kyle will also share his copywriting story with us.
In this episode of ‘The Art of Selling Online Courses’, Julie and I are talking about what you might be doing wrong when it comes to selling your online course.
Julie will share with us hear teachings of 5 Key Reasons People Aren’t Buying Your Online Course. First thing on the list: You are not in front of enough people. And people might not know you well enough in order to buy from you.
Then, your messaging could be off, or your timing isn’t right. Lastly, it may just be your pricing.
Join us as Julie goes into details of all these reasons.
Okay, we know, Black Friday has just passed and you are probably thinking, wouldn't Christmas sale be too much? But, we say no!
Join me and Monica as we talk about this.
You will learn why it is worth having a sale in December and how you can know if your subscribers are going to open their emails during holidays.
And Monica, our in-house copywriter, whose emails have made millions of dollars to our clients, will explain how to have the best Christmas promotion without being too pushy and salesy. What angles to take, how to deliver value and what opportunities to give are only some of the secrets.
And lastly, she will reveal when to start your Christmas promotion and should you send emails on Christmas eve.
In this episode of ‘The Art of Selling Online Courses’, Jan and I are talking about how youtubers can build smart, future-proof courses in 3 steps.
Jan will teach us how to, firstly, monetize your personal brand and then use it to create a business brand. And when you have all that set up, it’s important to build external traffic sources.
We will also discuss what is the one mistake that all new course creators make and how to avoid it. Shhh, the secret is in pre-selling your course.
Lastly, Jan will share will us all about their Creator Smarts retreat.
In this episode of ‘The Art of Selling Online Courses’, Alyson and I are talking about creating more courses and using bonuses to promote them.
The best place to start with creating courses is your audience. Don’t decide what topic they want to learn about, ask them. And make sure to use open ended questions!
And once you have your topic, creating the course is simpler than you think. Remember that old webinar, your first event or even some of the old youtube videos? Alyson advises: use them!
And she will also share with us her 3 step formula for creating modules: Teach, Assign and Provide Resources.
But, you don’t want to put it all in just the course. Leaving something out and creating bonuses can be very helpful in marketing your course. Everybody loves bonuses. And in this episode we will also cover how to figure out what should be a bonus.
🔥 Get the complete guide that shows you exactly how to turn your checkout page into a conversion machine: https://datadrivenmarketing.co/orderpage
Dan Rosen expected maybe 200 people to join his free challenge. 10,000 people later, he accidentally launched a course business that would generate over $1.6 million - despite operating in one of the most censored industries on social media.
In this episode, Dan reveals how he built his pole dancing course empire using strategies that go against conventional wisdom. While most course creators chase email subscribers, Dan's biggest revenue driver comes from an entirely different source. While others play it safe with content, Dan explains why you sometimes have to tell people what they don't want to hear. Most surprising? Dan admits he's been leaving massive money on the table with one marketing channel - and explains why that might actually be good news if you're making the same mistake.
You'll discover why starting "for free" can be your biggest competitive advantage, the psychology behind why people abandon purchases at the last second and how to stop it, and how to build a profitable course business in a heavily censored niche. Dan also shares the counterintuitive reason word-of-mouth became his primary sales driver and why "pure intentions" aren't just nice to have but essential for long-term success.
📍 Website: https://poldancewithdan.com
🤝 Get In Touch If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.
65 How to Leverage Your Podcast - With Lyndsay Phillips
In this episode of ‘The Art of Selling Online Courses’, Lyndsay and I are talking about leveraging your podcast to sell more courses.
Lyndsay Phillips, is the CEO of Smooth Sailing Business Growth and Smooth Business Podcasting. She has been featured on MSN, NBC, Fox, published in Huffington Post, guesting on podcasts like John Lee Dumas’s Entrepreneurs On Fire and Joe Fairless’ Best Podcast Ever, and has shared her expertise at events such as Dream Business Academy, Podfest, and Service Business Edge.
And today she is sharing her methods with us!
But, don’t worry, if you do not have a podcast yet, but it is something that you have been thinking of, we will clue you in why you should start it and how to do it!
If you are already in the podcast game, Lynsday will reveal her 4 step method for making the best out of it!
And lastly, you will learn how to convert your listeners to email list subscribers so you can sell more of your online courses.
Ron Stefanski has made over $1 million dollars from his online ventures since starting in 2014 and today he is sharing with us why you should transition from affiliate marketing to online courses.
And when you are onboard, in this episode of ‘The Art of Selling Online Courses’, Ron and I will also be taking you through all the steps necessary to create your online course.
And when we say ‘’all the steps’’ we mean all the steps. Starting from how to figure out what courses you should be selling to how to create your course to how to promote and sell your online courses. Oh, and also what website is the best to upload it.
But, before anything else there is one requirement to fulfil: How big should your email list be to embark on this adventure of scaling your revenue.
You have a rather big email list but your open rates are not too high? It sounds like it’s time for an re-engagement campaign!
Join me and Martina as we talk about this.
You will learn everything from the basics like what is a re-engagement campaign and why it is so important to re-engage people to whom you send the campaign to and how to track results of it.
And let’s just make one thing clear, you will need a gift ready. But don’t worry, we help you make the best choice for it.
Also, we’ve got you covered for how many emails do you need in your campaign and what is the best subject line to attract attention.
And cherry on top, you will learn how to follow up after the campaign.
Find out how much revenue your funnel could make you http://www.pimpyourfunnel.com Join The Advance Online Course Creators Facebook Group https://www.facebook.com/groups/advancedcoursecreators