Branding can sound like logos, fonts, color palettes, and corporate strategy. In this episode, Jacqui and Andreina make it more personal: your brand is the feeling people have when they experience your work.
Through examples from artists with very different styles, they explore why a strong creative brand is not something you manufacture. It comes from understanding who you already are, what you want people to feel, and whether your website, social media, packaging, and communication tell the same story.
We talk about:
- Why your brand is more than a logo or visual identity
- How authenticity and consistency help people recognize and trust your work
- Choosing three words that describe how you want your work to feel
- Creating a brand inspiration board and looking for recurring patterns
- Conducting a simple brand audit without trying to change everything overnight
Plus: Jacqui and Andreina share how they are reassessing their own creative brands, and they created a Brand Audit worksheet to help you do the same.
This episode is for artists and creative entrepreneurs who want their public presence to feel clearer, more intentional, and more like who they actually are.
Mentioned in This Episode
Deb Anderson / Ahdra Art
Instagram: https://www.instagram.com/ahdraart/
Website: https://ahdraart.us/
Ashley Longshore
Instagram: https://www.instagram.com/ashleylongshoreworld
Website: https://ashleylongshore.com/
Nela Conde
Instagram: https://www.instagram.com/nela.conde
Branding Business School, Episode 158
You Don't Need to Be the Best, You Just Need to Be Different
https://podcasts.apple.com/us/podcast/158-you-dont-need-to-be-the-best-you-just-need-to-be/id1536507669?i=1000705522535
Molly Courcelle
Instagram: https://www.instagram.com/mollycourcellefineartist
Linsey Gray
Instagram: https://www.instagram.com/linseygraycreative
About The Art Confidential
The Art Confidential is a podcast about how the art world really works. Hosts Jacqui Fehl and Andreina Bates sit down with artists, gallery owners, consultants, and other insiders for candid conversations about building a creative life—from studio practice to sales, exhibitions, and the realities behind the scenes.
Follow the show so you never miss an episode exploring the ideas, challenges, and opportunities shaping today’s art world.
Connect with us
Instagram: https://www.instagram.com/theartconfidential
Website: https://theartconfidential.com
