The Art & Business of Writing Podcast with Nicolas Cole – Details, episodes & analysis

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The Art & Business of Writing Podcast with Nicolas Cole

Nicolas Cole

Business

Frequency: 1 episode/8d. Total Eps: 100

Weekly deep dives into the Art & Business of Digital Writing, Ghostwriting, & Self-Publishing

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🇫🇷 France - marketing
12/08/2026
#93
🇫🇷 France - marketing
10/08/2026
#76
🇫🇷 France - marketing
09/08/2026
#55
🇫🇷 France - marketing
08/08/2026
#54
🇫🇷 France - marketing
07/08/2026
#38
🇫🇷 France - marketing
06/08/2026
#23
🇨🇦 Canada - marketing
11/07/2026
#79
🇨🇦 Canada - marketing
10/07/2026
#52
🇬🇧 Great Britain - marketing
20/05/2026
#82
🇩🇪 Germany - marketing
16/05/2026
#89

Spotify

No recent rankings available

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https://youtu.be/dqiQO7pLg94
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https://www.youtube.com/watch?v=h4ks2BeFsD0&amp
12 shares
https://www.youtube.com/watch?v=GrfO_bRprE0&amp
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Score global : 52%

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$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)

Episode 25

Friday, August 30, 2024 • Duration 09:38

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#21PD&htrafficsource=podcast_organic

$10,000,000 Worth Of Sales Copy Advice (In 7 Phrases)

What most people don’t realize, is copywriting is not about sales. It’s about educating the customer in a specific way where they eventually sell themselves. In this episode, I share seven powerful copywriting phrases that have generated over $10 million in revenue through my writing programs, Ship 30 for 30 and Premium Ghostwriting Academy. You'll learn how removing the blame from your audience empowers them, why you should celebrate their progress, and how sharing your own journey builds trust and drives conversions. Convert free subscribers into paying customers using this simple yet effective language.

(00:00) Intro

(00:37) Copywriting Phrase #1: “This {small action} will lead to {giant outcome}.”

(02:02) Copywriting Phrase #2: This {massive problem} can be fixed just by doing this {simple solution}.

(03:25) Copywriting Phrase #3: “The {outcome} you want isn’t far away.”

(04:28) Copywriting Phrase #4: “It's not your fault.”

(05:42) Copywriting Phrase #5: “You’ve already done the hardest part.”

(06:37) Copywriting Phrase #6: "Don’t worry, in the beginning, I couldn't do this either."

(07:50) Copywriting Phrase #7: “I’m going to let you in on a little secret…”

(08:54) Conclusion

Read moreCollapse

Q&A - How To Land Your First Ghostwriting Client

Episode 24

Wednesday, August 28, 2024 • Duration 26:17

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#20PD&htrafficsource=podcast_organic

Q&A - How To Land Your First Ghostwriting Client

In this episode, I share essential strategies for building a successful ghostwriting and online writing business, even if you're just starting out. I cover how to identify the most lucrative niches, pitch effectively, and handle price negotiations with confidence. You'll learn how to secure high-paying clients by addressing their business problems and leveraging your personal network. I also discuss when to offer free services to build authority and when to charge premium rates. This episode is packed with actionable insights for aspiring ghostwriters, email marketers, and online content creators looking to succeed in the growing and changing digital writing landscape.

(00:00) Intro
(00:23) “How do you help someone afford your services when they can’t, but you really want to work with them?”
(05:33) “How to find clients and find the best ones for your niche?”
(09:51) “What’s the best type of content to increase inbound?”
(10:57) “How do you effectively pitch yourself to potential ghostwriting clients when you have no prior experience in the field?”
(14:39) “Where is the best place to find the first customer I can write to with a DM if I don’t have an email list?”
(16:15) “How long should you offer free services to build authority until you can position yourself as a premium paid service?”
(19:09) “What metrics should be used to show that the ghostwriting services provided value to the client?”
(22:11) “What if I want to sell digital products instead as a writer? How do I generate sustainable traffic to make an income?”

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy:

The Most Misunderstood Terms in Marketing

Episode 15

Thursday, August 8, 2024 • Duration 39:57

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#11PD&htrafficsource=podcast_organic

The Most Misunderstood Terms in Marketing

In today’s episode, we demystify some of the most misunderstood business terms, including product-market fit, personal branding, and product-led growth. You'll learn why these concepts are often misconstrued and how to approach them from a fresh perspective that aligns with long-term success. Discover the importance of creating unique value rather than fitting into pre-existing markets, the true purpose of personal branding beyond just content creation, and the critical role of word-of-mouth in product growth. Whether you're a ghostwriter, email marketer, or digital writing professional, this video will equip you with the tools to confidently address client concerns, enhance your freelance writing business, and build lasting relationships.

(00:00) Intro
(00:10) Product Market Fit
(06:11) Personal Branding
(11:58) Product Led Growth
(20:23) Founder-led Marketing
(22:49) Unique Selling Proposition (USP)
(28:26) Minimum Viable Product (MVP)
(33:09) Customer Acquisition Cost (CAC)
(36:56) Life Time Value (LTV)
(39:26) Conclusion

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy:

Q&A on Digital Writing, Ghostwriting, and Self-Publishing

Episode 14

Tuesday, August 6, 2024 • Duration 23:55

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#10PD&htrafficsource=podcast_organic

Q&A on Digital Writing, Ghostwriting, and Self-Publishing

In this Q&A episode, we delve into essential topics for digital writers, ghostwriters, and aspiring online authors. Key insights include strategies for bootstrapping a writing business without external funding, the pros and cons of building a personal brand versus ghostwriting, leveraging emerging industries like AI and technology, and the importance of consistent publishing. Whether you're looking to grow your audience, enhance your storytelling, or monetize your writing skills, this video offers valuable guidance for navigating the online writing landscape.

(00:00) Intro
(00:11) Question 1
(04:20) Question 2
(07:05) Question 3
(10:23) Question 4
(13:14) Question 5
(15:54) Question 6
(18:55) Question 7 & 8
(23:31) Outro

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers:

How I Make 7-Figures Re-Publishing Content

Episode 13

Monday, August 5, 2024 • Duration 31:39

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#9PD&htrafficsource=podcast_organic

How I Make 7-Figures Re-Publishing Content

Maximize the value of your writing through this 7-figure republishing strategy. In this episode, I share insights on how to effectively handle common queries about email campaigns, newsletters, and crafting compelling content. I provide actionable insights and practical tips to enhance your writing business, ensuring you can confidently respond to client inquiries and secure long-term success. Whether you're into ghostwriting, email marketing, or creating online newsletters, this strategy offers a comprehensive blueprint for writers to turn their words into wealth. Learn how to be a master at optimizing your content monetization in the digital writing space.

(00:00) Intro
(00:45) Common Client Questions
(02:10) Understanding Client Needs
(03:35) Email Campaign Strategies
(05:20) Crafting Engaging Newsletters
(07:00) Setting Client Expectations
(08:25) Pricing and Negotiation Tips
(10:15) Building Long-Term Client Relationships
(11:55) Importance of Clear Communication
(13:40) Tips for Successful Ghostwriting
(15:10) Conclusion

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

This Should Be Every Writers Pricing Strategy (charge more!)

Episode 12

Thursday, August 1, 2024 • Duration 25:42

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#8PD&htrafficsource=podcast_organic

This Should Be Every Writers Pricing Strategy (charge more!)

In today’s Coffee With Cole, I talk about how to effectively price your ghostwriting, email, newsletter, and online writing services for maximum profit. Learn why avoiding the middle tier and choosing either the cheapest or most expensive pricing can elevate your business. The video dives into the benefits of high-ticket services over low-cost products, providing actionable insights and personal experiences to help you overcome pricing fears and charge more. If you want to accelerate your earnings and understand the true value of your writing skills, this video is for you.

(00:00) Introduction
(00:20) Common Pricing Mistakes
(02:45) Confidence in Pricing
(04:10) Pricing Tiers: Avoiding the Middle
(06:50) Volume vs. Quality Game
(09:30) Ghostwriting as a Premium Service
(11:45) Real-World Pricing Examples
(14:50) Pricing and Perception
(18:10) Overcoming Pricing Fears
(21:00) Asking the Right Pricing Questions
(24:10) Conclusion

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy:

This 20-Email Sequence Made Us Millions of Dollars

Episode 11

Tuesday, July 30, 2024 • Duration 49:05

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#7PD&htrafficsource=podcast_organic

This 20-Email Sequence Made Us Millions of Dollars

In this episode, I delve into a comprehensive 20-email sales sequence designed to convert leads into customers. You'll learn how to craft engaging emails, from introducing your product and gathering testimonials to addressing objections and creating compelling offers. With practical examples and actionable tips, we cover everything from writing effective sales copy to utilizing feedback for continuous improvement. By following this sequence, you'll be equipped to guide potential customers on a journey from hesitation to commitment, ultimately boosting your conversion rates and sales success.

(00:00) - Intro & Email 1

(03:15) - Email 2: The Story

(05:48) - Email 3: Problem and Solution

(08:35) - Email 4: Social Proof

(11:20) - Email 5: Value Proposition

(14:10) - Email 6: Addressing Objections

(17:45) - Email 7: The Offer

(20:30) - Email 8: Urgency and Scarcity

(23:12) - Email 9: Case Study

(26:05) - Email 10: FAQs

(29:30) - Email 11: Testimonial

(32:15) - Email 12: Bonus Offer

(35:00) - Email 13: Reminder 1

(37:40) - Email 14: Reminder 2

(40:20) - Email 15: Last Chance

(43:05) - Email 16: Re-engagement

(45:50) - Email 17: Thank You

(48:35) - Email 18: Upsell/Cross-sell

These Non-Writing Skills Make You A Dangerously Profitable Writer

Episode 9

Monday, July 29, 2024 • Duration 42:01

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#6PD&htrafficsource=podcast_organic

These Non-Writing Skills Make You A Dangerously Profitable Writer

Learning to write better will not make you more money as a writer. In this video, learn the essential non-writing skills every writer and ghostwriter should know if you want to boost your income and profitability. Discover how to shift your sales approach from a hard sell to an educational, consultative method. Master the art of account management by anticipating clients' needs and providing exceptional service, which enhances satisfaction and loyalty. Additionally, explore various business models for monetizing your writing, including high-ticket offers and subscription-based models. Being a writer doesn’t mean you’re stuck as a low-level copywriter with a capped income. Balancing your writing skills with a solid understanding of business models can significantly impact your financial success and client relationships.

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers:

The Cost Of Inaction: Why Doing Nothing Is Expensive!

Episode 10

Friday, July 26, 2024 • Duration 08:50

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#6PD&htrafficsource=podcast_organic

The Cost of Inaction

In this episode of Coffee With Cole, we explore how advancements in technology and affordable services are making it easier to rationalize inaction, impacting our motivation and productivity. As conveniences like Netflix and food delivery become more accessible, the cost of action decreases, presenting both challenges and opportunities. This video highlights why staying proactive and leveraging modern tools, such as AI and digital platforms, is crucial for overcoming inertia and achieving success. Discover practical strategies to capitalize on these advancements and turn potential complacency in your writing business into growth.

(0:00) Introduction: The Cost of Inaction
(01:10) Modern Conveniences and Rationalizing Inaction
(02:39) Opportunities and Challenges in the Technological Age
(05:55) Embracing Innovation and Overcoming Complacency
(08:14): Final Thoughts and Encouragement

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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers:

How I Would Make My First $100,000/Yr As A Writer (Starting Over)

Episode 7

Thursday, July 25, 2024 • Duration 36:38

👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.com/?el=CWC#4PD&htrafficsource=podcast_organic

How I Would Make My First $100,000/Yr As A Writer (Starting Over)

In this video, I share my step-by-step strategy to make $100,000 per year as a writer, starting from scratch. I discuss key topics such as finding your niche, building a personal brand, leveraging social media, creating compelling content, networking with clients, and optimizing your writing for profitability. By the end of this video, you'll have a clear roadmap to achieving six-figure success as a writer. Whether you're a beginner or looking to reboot your writing career, you'll learn the essential tips to better understand the growing ecosystem for online writing and start making more money.

---------------------------------------------------------------------------------------------------------------------------------------------------

✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com

👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/

🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare:

The Art & Business of Writing Podcast with Nicolas Cole – Details, episodes & analysis

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Apple Podcasts

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The Art & Business of Writing Podcast with Nicolas Cole – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other99+

Youtube43

Amazon3

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Related Shows Based on Content Similarities

Other99+

Youtube43

Amazon3

Apple Podcasts

Spotify