The Apparel Entrepreneurship Podcast – Details, episodes & analysis

In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK. 

Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our deep respect for the outdoors. Since the start, they have been on a mission to use eco-friendly materials to lessen the impact on the places we love.

What started as a small idea born from Richard’s personal passion and global travels has blossomed into Passenger, a brand that champions sustainability, encourages exploration, and captures the essence of escapism. 

In this episode we talk about:

👕 Why Passenger was founded - Learn about the unique origins of the brand and how personal passion and global travels sparked its creation. 

🌿 Sustainability at its core - Richard discusses how Passenger is pioneering in eco-friendly practices and responsible fashion, striving to give back to the planet. 

🌍 Global inspiration, local action - Explore how influences from the Pacific Northwest and Canada have sculpted Passenger’s distinctive style. 

📈 Business growth and challenges - Hear about the hurdles they've overcome and the strategies that propelled Passenger from a modest startup to a million-pound business. 

🚀 Future horizons - Get insights into Passenger’s future plans for expansion and how they continue to innovate in the fashion industry.

Richard’s story is not just about building a brand; it’s about igniting change and pursuing a mission that goes beyond apparel. Whether you’re an aspiring entrepreneur, a fashion enthusiast, or someone passionate about sustainability, this episode is packed with valuable lessons and heartening stories.

🎧 Listen now to get inspired by a journey of passion, innovation, and resilience!

Passenger: https://www.passenger-clothing.com

Apparel Entrepreneurship: https://www.apparelentrepreneurship.com

#ApparelEntrepreneurship #SustainableFashion #EntrepreneurJourney #FashionInnovation #PassengerClothing

In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. 

The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. 

We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production.

Episode Highlights:

• Athlete to Entrepreneur: How Peter's background in sports inspired him to launch a fashion brand.
• Sustainable Practices: Insights into YMR Track Club’s commitment to local production and its impact on sustainability.
• Design Philosophy: Peter discusses how the brand's design ethos is directly influenced by his athletic background and Swedish heritage.
• Challenges and Triumphs: An honest look at the hurdles of running a fashion business and how to overcome them.
• Looking Ahead: Peter's future plans for YMR Track Lab and his vision for the brand’s growth and expansion.

Tune in to gain valuable lessons on building a brand with a strong identity and ethical foundation. This episode offers a deep dive into combining passion with business acumen to create a lasting impact in the apparel industry.

YMR Track Club: https://ymrtrackclub.com/

🔥 RESOURCES WE CREATED FOR YOU! ⚡️💻 6-Step Clothing Brand Startup Course - To 6 Figures And Beyond https://academy.apparelentrepreneurship.com/step/clothing-brand-startup-course/ ⚡️💻 The Apparel Entrepreneurship Members’ Club - Tools, Resources & Community https://memberzone.apparelentrepreneurship.com/membership/ ⚡️💻 How To Write A Business Plan Workshop https://academy.apparelentrepreneurship.com/step/business-plan-workshop/ ⚡️💻 Find Your Brand Niche & Unique Value Proposition https://academy.apparelentrepreneurship.com/step/find-your-brand-niche/ ⚡️💻 Apparel Entrepreneurship Tools & Templates https://www.apparelentrepreneurship.com/shop/ ◽️◽️◽️◽️◽️◽️ ⬇️ More stuff you should check out ⬇️ ** FREE 6-STEP APPAREL BRAND FRAMEWORK WEBINAR ** https://youtu.be/jlnm6Pd7zLk ** JOIN THE APPAREL ENTREPRENEURSHIP NEWSLETTER GIVING YOU INDUSTRY UPDATES, CONTENT, TOOLS, INSPIRATION, GUIDES, AND SPECIAL OFFERS! ** https://www.apparelentrepreneurship.com/newsletter/ ◽️◽️◽️◽️◽️◽️ SAY HI ON SOCIAL: APPAREL ENTREPRENEURSHIP Website: https://www.apparelentrepreneurship.com/ Instagram: https://www.instagram.com/apparelentrepreneurship/ LinkedIn: https://www.linkedin.com/company/apparel-entrepreneurship/ TikTok: https://www.tiktok.com/@apparelentrepreneurship Facebook: https://www.facebook.com/apparelentrepreneurship DESINDER - Strategy, Branding & Design Agency Website: https://www.desinder.com/ LinkedIn: https://www.linkedin.com/company/desinder/ Transformers Foundation:

In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty of finding a manufacturer, from where to look to the steps you need to take to ensure you find the right one for you.

Once you have found a potential manufacturer, we discuss the key questions you need to ask them to determine if it's a good fit. This is crucial in ensuring that both parties are on the same page and can work together effectively. Finally, we provide you with tips and advice on how to make the partnership work, ensuring that your clothing line is manufactured to the highest standard possible.

So, whether you're just starting out in the fashion industry or are an established clothing brand looking to switch manufacturers, this episode has something for you. Join us as we share our expertise and provide you with everything you need to know to find and work with clothing manufacturers.

apparelentrepreneurship.com

Sign up for the Bootcamp here.

In this episode, we go over 5 of the most common mistakes clothing brands make regarding the design and product development phase.

Apparel Entrepreneurship

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, and what a successful partnership between a brand and manufacturer looks like. We talk about MAES’s selection process for new partnerships and what clothing brands can think of when reaching out to manufacturers. We also talk about sustainability, taking a business through the pandemic, invisible PR, and much more.

https://www.apparelentrepreneurship.com

https://www.desinder.com

https://www.maeslondon.com

Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name.  Choosing a great brand name is not easy, we know that. In this episode, we give you clear guidelines for coming up with a name for your clothing brand. The clothing brand name is an important part of your business and what your customers think of your brand. When you choose the right name, your customers immediately identify with your value proposition. If you would choose the wrong name, your customers have no idea what your business stands for or what it does. The importance of your brand name has to do with human psychology. As human beings, we evaluate information quickly and make judgments in a snap. We usually make up our minds in only a few seconds, and then it takes much longer to change that first impression.  There are many aspects to a great brand name, and in this episode, we share some of them.

In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more.

We are talking about building a successful clothing business, and discussing how to grow a clothing brand from $0 to $45 million.

Not only do we talk about Tony’s story and listen to how he has succeeded in the business, but he also talks about how he had to leave the company he founded, and was left with nothing. It’s a must-listen if you want to avoid the same situation.

Apparel Entrepreneurship

Desinder

In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your business growth. Don't do the same mistakes when running your clothing brand.

In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bit easier for you, we have examined the mistakes that we've seen most often, and present them in this episode.  

Learn how to start and run a clothing brand: https://www.apparelentrepreneurship.com/ 

Get help with strategy, branding, and design: https://www.desinder.com/

Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through the leading apparel strategy, branding, and design agency Desinder. In this episode, they are using this experience to explain what you can do, when it comes to handling the collection, marketing, and finances on a tight budget.

Get help to start and run your apparel brand: https://www.apparelentrepreneurship.com/ 

Apparel strategy, branding, and design agency: https://www.desinder.com/