The Amy Porterfield Show – Details, episodes & analysis

Creating a digital course your audience will actually engage with, get your students into action, and transform lives. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Deliver a digital course your audience can’t wait to buy! Hear my top 3 strategies for creating a digital course that engages and transforms your students.  In this episode, I share:   (4:47) My favorite method for validating your digital course to ensure it fills the needs of your target audience  (8:58) Incredible student examples on the value of getting to know your ideal client (16:04) Why course calls will take your pre-launch to the next level (18:40) The best tool to help you validate your course (21:13) My content framework that encourages my students to apply what they learn  (26:39) How to show up as a passionate professional every day  (33:30) The exciting changes we’re making to Digital Course Academy this year Listen in and use this ChatGPT prompt to help you validate your digital course!  “Imagine you're a potential student interested in [your topic]. What are your top 3 struggles when it comes to this topic? What are your top 3 desires? And what would make a digital course on this subject truly valuable to you?” Resources Mentioned in the Episode Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp!  #280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull #379: Cure Writer’s Block: The Content Structure My Team Swears By Digital Course Academy Zoom Seth Godin Leila Hormozi Karen Oliver’s From Lease to Launch Digital Course  Jennifer’s When Being Hot Ain’t Cool No More Digital Course  Breastfeeding Basics by Arlie Hastings Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

This personality test combines astrology with entrepreneurship and gives you all of the tools to thrive as a business owner. Astrology can help you be a better entrepreneur! AstroTwin Ophira Edut reveals how your birth chart helps build a business that plays to your strengths.  Today, you’ll hear about:  (8:57) What is astrology exactly?  (10:32) The ways astrology can actually make you a better entrepreneur   (20:32) An innovative and actionable tool for analyzing your strengths, challenges, motivations, and paths to success  (29:22) How your birth chart can help you fill your gaps as a business owner  (31:33) The three I*AM types: Innovator, Authority, and Maven (plus, which one I am!) (41:56) Ophira’s genius marketing funnel and everything you’ll learn from her new book, The Astrology Advantage (50:16) Advice for building a business that truly aligns with your strengths Listen in because the universe has big plans for you and your business! You’ll be calling yourself an astropreneur in no time. Resources Mentioned in the Episode The Astrology Advantage by Ophira and Tali Edut   Astropreneurs Program  The AstroTwins for Elle Magazine  Enneagram Find Your I*AM Type Marie Forleo Astrology & Business: Podcast with B-School’s Marie Forleo Follow Ophira  AstroTwins Radio podcast instagram.com/astrotwins  instagram.com/ophiraedut astrostyle.com  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

Why you need to surround yourself with a supportive entrepreneurial circle.  15 years and 24 full-time employees ago, I thought I’d be a one-woman show with a few contractors forever. Because let’s be real, entrepreneurship can be lonely and downright scary sometimes! So often, the people around you don’t believe in your dream and you feel like you’re all alone. But guess what? It doesn’t have to be that way! But you’ve got to take action and be proactive to make sure that it’s not.  Today, you’ll hear:   (2:30) The reason I deeply believe in building an entrepreneurial support system  (7:14) Why you need to be all in with entrepreneurship  (9:40) Practical strategies to start surrounding yourself with other like-minded business owners  (15:09) Proof that you have the power to find your community  Listen in and remember – spend 10 minutes journaling about these 5 questions!   What kind of support do you need?  What kind of people are you looking for?  What kind of group or accountability pod would be really valuable to you?  What do you need to feel less lonely on this journey? "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned In The Episode Take our quiz: Quiz: Is A Digital Course Right For You?  Digital Course Academy Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

EXCLUSIVE: My fireside chat with HubSpot’s Director of New Media, Kyle Denhoff HubSpot’s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that’s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world. And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media. We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success. In this episode, you’ll hear me spill the tea on everything that’s helped me create a highly profitable digital course business that I love, including:  Why creating an email list is crucial for online businesses (plus growth strategies that have worked for me) What I do to build authenticity and connection on social media Why focusing on your core competencies is the key to long standing success My biggest takeaways from growing an audience through podcasting The dos and don’ts of building a highly engaged and happy team  … Plus much, much more!  Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses. Enjoy!    Visit the show notes!   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Supercharge your teaching game with the magic of visual frameworks with Rory Vaden If you have a digital course and are an expert in what you teach (but struggle with actually teaching it), then one of the biggest pieces of advice I can give you is to take your content and put it into a framework.  What’s a framework, you ask? Think of a framework like a roadmap or a well-constructed skeleton for your thoughts. It allows you to break down intricate concepts into manageable, comprehensible pieces for your audience. If you’ve been listening for a while, you’ve probably even heard me say something like “I have a framework for that”! because I’ve found that using them has made me a much more effective teacher.  Most importantly, teaching in frameworks has helped my students understand and apply my content better. Like anything, there’s an art and science to creating frameworks. Enter: My guest for this episode, Rory Vaden. Rory is an expert when it comes to helping entrepreneurs find their uniqueness, create captivating content, and a world-class presentation craft -- and in this episode, he shares the A to Z playbook on creating content frameworks. You’ll learn: Why teaching in frameworks is so crucial to being an effective educator  An A to Z process on how to create effective content frameworks 7 questions you can ask yourself to help you generate ideas for frameworks  How to become “unstuck” on framework ideas and them quickly He’s even going to break down one of his own teaching frameworks that you can use as a reference.  Ready to dive in? Pull out your notepad and press play on this episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Curious to know how my team and I are leveraging the incredible power of AI to supercharge our strategies?  From community engagement to content creation, marketing, and operations, you better believe that we are leveraging this powerhouse technology to the max.  You’re going to hear:  The exact AI-powered tasks that are doing wonders in my company Specific ways different departments within my company are using AI  Effective prompts that you can plug into ChatGPT … And much, much more!  To make things easy, I've put together a resource that's packed with all the prompts I'll be revealing today. You can snag it here so you don’t have to worry about writing everything down while you listen to the episode.  And before you dive in, I’ll leave you with a powerful statement from my dear friend, online marketer, AI enthusiast, Emily Hirsh:  “Those who ignore AI are waving goodbye to incredible opportunities.”So, sweet friend, let's ensure you're not missing out on anything groundbreaking.Tune in now to unravel the exciting ways AI is transforming businesses – and yours might just be next. Here’s a glance at this episode... [06:11] My content team uses AI whenever they need to come up with inspiration or encounter roadblocks. AI can generate outlines and help refine content further. [11:27] The community team uses AI to name and describe our community meetups and discussion events. It's great for titles and social media. [14:40] The operations team uses AI to conduct research, organize data, draft emails, messages, and tasks. It helps save time and is more efficient. [16:59] My ops team uses AI to process, brainstorm, and summarize meeting notes. They can organize it into a table and prompt for next steps and ideas. [19:06] We use SOPs for everything in every department. We're still working out the right prompt to get AI to create and improve on SOPs.  [19:24] The marketing team uses AI to generate themes, story ideas, and captivating social media captions. It's like having a writing partner. [21:26] My senior marketing content manager uses AI across the board for podcast asset generation. It also helps to enhance SEO of these assets. [23:37] She's also used it for brainstorming marketing initiatives and re-engagement campaigns. This creates a huge jump start for our copywriter. [24:50] Our graphic designer uses AI features in Canva to enhance designs and create captivating visuals that elevate our brand presence. [26:14] My copywriter has been using AI to brainstorm a lot. It's like an idea thesaurus that can supply a better way to explain a concept. [27:20] AI is an essential part of the toolkit, but keep in mind that it complements human expertise. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!

Making your DCA investment back is easy -- here’s how Lisa Nunamaker did it in her first launch Have you ever thought to yourself, “I’d love to create a digital course, but it costs too much money?” Maybe you think it’s too expensive, or that you’d have to quit your full time job, or you’re concerned you won’t get any return on your upfront investments. I get it!  Whatever it is for you, you’re feeling hesitant about starting a digital course because you have financial concerns -- and my sweet friend, you’re not alone. In fact, “creating and launching a digital course costs too much money” is one of the most common objections people have around diving into creating and launching a digital course business. But here’s the thing. It’s a total myth, and I want to show you why this should not be a barrier to creating a successful digital course. And to do that, I’m going to share the inspiring story of my Digital Course Academy student, Lisa Nunamaker.  Lisa had a head full of ideas for her digital course -- but was concerned about the cost of taking DCA. So she sat down and crunched the numbers, and realized that she would only need to sign up 10 students in order to make her money back! And guess what? In the first launch of her course, Garden Graphics Tool Kit, she enrolled 66 students and made a whopping $44,000 in sales! Not to mention, she went on to launch her course a second time and raked in an additional $20,000! Lisa’s example is proof that it is possible to make your initial digital course investment back very quickly, and set you on the right path for future entrepreneurial success. Tune in to hear more about Lisa’s story, and this myth be totally debunked! Here’s a glance at this episode... [05:19] I'm sharing a story of one of my students that might inspire you if you feel like funds are preventing you from starting your digital course. [05:53] Lisa Nunamaker is a teacher who has a business that teaches garden design and landscape graphics to budding designers around the world. [06:30] When she heard about DCA, her head was swimming with ideas, but she was concerned with the cost.  [07:00] After crunching the numbers, she realized that if she could sign up 10 students the investment would be worth it. [07:16] She enrolled in DCA in February of 2021. She launched her first course. Garden Graphics Toolkit, even though it wasn't totally finished. [08:15] She enrolled 67 students and made $44,000. Her second launch generated $20,000. She then started a membership and generated $8,800. [09:41] Taking the plunge was worth it. Lisa loved creating the course while she was in the class. [11:15] DCA helped give her the tools that she needed to build a business on the side and be propelled forward. [13:21] To uncover your course potential, think about how much you want to make. Then decide on a price and how many people need to sign up.  [14:32] DCA is about helping you create your course in the simplest way possible. Visit our show notes here!

I had the incredible opportunity to speak at the renowned Powerhouse Women event, and let me tell you, it was an absolute game-changer. Picture this: A gathering of fierce and fabulous female entrepreneurs, all on a mission to skyrocket their success. This event is the brainchild of my wonderful friend and founder of Powerhouse Women, Lindsey Schwartz, and let me tell you, she knows how to put on a show!  Lindsey invited me, Ronne Brown of GirlCEO, and the ever-inspiring Lori Harder of H2GLO, to join her on stage for a live podcast panel.  We fielded burning questions straight from the audience about building businesses from the ground up, navigating the shifting landscapes of digital courses, memberships, and masterminds, and of course, the behind-the-scenes magic that fuels our own entrepreneurial journeys.  The beauty of it all? Each of us brings our unique flair, perspectives and ideas to the table -- and in this episode, you’re getting access to all of it.   You’ll hear:  The 3 most essential things you should do to create momentum in your new business How a personal brand can help you grow your business Ways to keep your offer fresh and exciting over a long period of time What’s next for the membership and digital course industry Plus much, much more! I've got a strong hunch that you're going to savor every single second of this podcast. So press play on this episode and get ready to have your entrepreneurial spirit ignited.   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!