Explore every episode of the podcast The AI Native Marketer
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Stuart Shingler from Legora on Running Every Page of the Marketing Playbook at Once | 03 Nov 2026 | 00:31:53 | |
What would you do differently if you could build a marketing team from scratch today? Stuart Shingler got to do just that at Legora. In this episode of The AI Native Marketer, Legora’s Senior Vice President of Brand and Communications takes Johanna Fagerstedt behind the scenes at the Swedish legal AI company to explore what he’s had to unlearn and how his team keeps up when the product changes faster than a campaign can go live. Stuart describes it as running “every page of the playbook at once.” When Legora had six weeks to rebuild its website, refresh the design and rethink how it talked about the product, the agency started designing while the team was still working on the messaging. Both shared early drafts so each could improve the other’s work. For Stuart, working in parallel takes people who feel confident enough to get started and comfortable enough to change course when someone else has a better idea. Stuart explains how teams keep their work up to date in Notion so colleagues can act on the latest information without waiting for a handover. He shares why Legora moved on from quarterly business reviews and how three in-house designers handle 250 requests for sales materials a week. There’s also a story behind that piece of paper Jude Law reads from in Legora’s campaign. The campaign took six months to make. The product was changing so quickly that the team wrote those lines just a week before filming. We also get into why Stuart spends his morning walks talking to his dog. Turns out that’s sometimes where Legora’s next big idea for a campaign or event starts. | |||
| Sylwia Lindén from Quinyx on AEO: Mastering AI Search & Discoverability | 15 Sep 2026 | 00:35:30 | |
In this episode of The AI Native Marketer, host Johanna sits down with Sylwia Lindén, CMO at Quinyx (and former VP of Marketing at Tink), to explore the emerging frontier of Answer Engine Optimization (AEO) and AI Search. Sylwia breaks down how Quinyx treats AI discoverability as an integrated team discipline rather than a simple SEO add-on. The conversation covers practical strategies for tracking brand rankings across AI platforms like ChatGPT, Claude, and Perplexity, restructuring website content to answer buyer questions directly, and leveraging third-party citation sources like G2 and industry analysts. Sylwia also shares how Quinyx attributes actual revenue and pipeline directly to AI search referrals using HubSpot, and why authentic, non-salesy content is essential to winning the trust of both human buyers and AI models. Key Takeaways
| |||
| Jacob Bergdahl from Monterro: The Claude Playbook for Revenue Leaders | 27 Aug 2026 | 00:41:08 | |
In this episode, AI specialist Jacob Bergdahl from Monterro joins Johanna to share a practical, step-by-step guide to getting the most out of Claude. Jacob explains how to set up Claude properly, build a personal memory bank, create reusable skills for your tone of voice and brand, and connect Claude to the systems your organization already uses. He also walks through how to create consistent, on-brand presentations, automate recurring work, and build routing skills that help Claude find the right information across different systems. The conversation explores the most common mistakes people make with AI, why planning before prompting saves time and resources, how to avoid AI slop, and why it is still not too late for your organization to become an AI frontrunner. The AI Native Marketer is hosted by Johanna Fagerstedt, Founder and CEO of Sparketing.io, and Jacob Gustin, Product Marketing Manager at Mentimeter. Show notes Connect with the guest Tools and platforms mentioned
| |||
| Björn Ingmansson from Kognic: How to Run Global Enterprise Marketing Solo | 23 Jun 2026 | 00:35:20 | |
Björn Ingmansson is Marketing Director at Kognic, a Gothenburg-based company building data tools for physical AI and self-driving vehicles, with customers across Europe, the US, and China. He's also the founder of The Froject, a community helping GTM teams get real value out of Claude. In this episode, Björn walks us through how he single-handedly runs a global marketing function using Claude. He's built self-hosted websites, custom sales decks, localized pitches for enterprise accounts, and personalized landing pages, all in HTML via Claude, with no coding background whatsoever. We talk about why context is everything, how he's cracking AEO for Chinese LLMs like Qwen and DeepSeek, and how he thinks about what to build vs. buy. Plus: a Game Boy-based sales tool that might just be the most unexpected ABM tactic we've ever heard. Links from this episode:
| |||
| Kalle Mobeck from Align: The Best B2B Marketing Tips Have Nothing to Do With AI | 31 May 2026 | 00:41:49 | |
This one's for anyone who wants to see AI in actual commercial use, not as a future vision, but as daily infrastructure. Kalle Mobeck is the founder of Align the Commercial Collective and one of the most hands-on AI operators in the Nordics. He built a full AI-generated campaign for a fashion brand in three weeks. It became their second best performing campaign of the year. In this episode, we get into how he thinks about creative input in a world where output has become easy, why speed is the new competitive advantage, and what three surprisingly old-school things still win in B2B marketing. (Plus: he accidentally reveals more than he meant to about his secret AI band.) An amazing episode; concrete, honest and definitely worth your commute. Key topics
Relevant links: | |||
| Ian Browaldh from Tandem Health on Building AI-Native Workflows | 08 May 2026 | 00:35:41 | |
Episode Description In this episode of The AI Native Marketer, hosts Jacob and Johanna dive deep into the AI-driven strategies of Ian, Head of Growth at Tandem Health. Ian shares how his team at the Stockholm-based AI medical assistant startup has moved past simple prompting to building complex, automated systems. The discussion explores Ian’s "just do it" philosophy, which led him to build a Slack bot that allows any employee to edit website copy across 10+ languages and a sophisticated 12-step content pipeline that handles everything from research via PubMed to hallucination checks and direct publishing. Ian also discusses the future of work, where the LLM becomes the primary interface for all company tools, effectively acting as a "Context OS" for the modern professional. Tools Mentioned
| |||
| Kees Hennihof from Chili Publish: The AI Brain & Building a Marketing Content Engine | 24 Apr 2026 | 00:37:08 | |
In this episode of The AI Native Marketer, hosts Jacob and Johanna speak with Kees, VP of Marketing at Chili Publish, a Belgian creative automation platform. Kees shares his journey of moving beyond simple AI efficiency to building a sophisticated "brain" that acts as a central repository for company knowledge. By leveraging Retrieval-Augmented Generation (RAG), Kees and his small team have integrated market research, product documentation, and customer meeting transcripts to create a system that can produce high-quality, context-rich content—from personalized customer stories to automated product release announcements—with minimal human intervention. Kees discusses the importance of maintaining human creativity for big ideas while letting AI handle the complex execution, especially as the industry moves toward more difficult frontiers like visual and motion automation. Tools Mentioned
| |||
| Adam Holmgren from Fibbler: How to Scale with a Two-Person Team and Claude | 03 Apr 2026 | 00:33:37 | |
Episode Description In this episode of The AI Native Marketer, hosts Jacob and Johanna sit down with Adam Holmgren, the CEO and co-founder of the B2B marketing platform Fibbler. Adam shares how he and his co-founder have leveraged AI to build a lean, bootstrapped powerhouse that serves over 500 paying customers with a total team of only two people. The conversation dives deep into the shifting role of the modern marketer. Adam explains how tools like Claude have transformed him into a "builder," allowing him to draft product features and write code despite a non-technical background. He also discusses the importance of solving the "attribution nightmare," the power of founder-led content on LinkedIn, and why a Pink Lion mascot is the key to creating a memorable brand in a crowded SaaS market. Key themes
| |||
| Carl Ronander from Funnel: Why Human Creativity Still Wins in the AI Era | 20 Mar 2026 | 00:38:08 | |
In this episode, we sit down with Carl Ronander, VP of Marketing at Funnel, to explore how AI is transforming the landscape of creative marketing and video production. Carl shares his journey from the agency world to leading marketing at a data-driven company, offering a unique perspective on the intersection of creativity and data. We dive deep into Funnel’s recent experiments with fully AI-generated video campaigns, discussing how they overcame budget and time constraints to produce high-quality, on-brand content. Carl also reflects on the evolving role of the "Gen Marketer"—the generalist who uses AI to amplify their creative reach—and why "brand codes" and craft are more important than ever in an era of automated content. Key topics:
| |||
| Varun Atrey from Legora: Building an AI-Native Marketing Engine | 06 Mar 2026 | 00:38:57 | |
In this session, Varun Atrey, Product Marketing Director at Legora, joins Johanna and Jacob to discuss the transition from "using AI" to building an AI-native organization. Varun details his journey of self-teaching AI development and shares a "ruthless" philosophy for automating the repetitive "work around the work". The conversation explores how AI is compressing product launch timelines, enabling high-touch enterprise account planning, and why a "first principles" engineering mindset is becoming a critical skill for the modern marketer. Tools mentioned
| |||
| Ling Koay from Arevo: The Solo CMO’s Guide to AI | 20 Feb 2026 | 00:38:24 | |
What happens when you are the only marketer in a deep-tech company, but you need to produce the output of an entire department? In this episode, we sit down with Ling Koay, CMO at Arevo, to discuss how she has turned AI into her "silent colleague". Ling shares her remarkably structured approach to AI-native marketing, moving beyond simple prompting into building complex workflows that handle what she calls "monkey work"—the repetitive production tasks that usually drain a marketer’s time. We dive deep into her "Source of Truth" system, where she distills massive amounts of scientific data into a conversational database that allows her to scale her expertise and creativity. In this episode, we discuss:
| |||
| Johanna Ydergård from Lovable: Why Buy When You Can Build? | 06 Feb 2026 | 00:36:42 | |
In this episode of The AI Native Marketer, we are joined by Johanna Ydergård, currently at the AI-native startup Lovable and formerly the CMO at Detectify. Johanna takes us behind the scenes of how she transitioned a team of 15 down to 5 at Detectify while maintaining high-impact results by building a "human-in-the-center" automation map. Tools mentioned:
| |||
| Daan Dagevos from Meister Labs: The "Prompt Patrol": How to Scale AI Adoption Across Your Company | 23 Jan 2026 | 00:40:45 | |
Moving from "playing around with ChatGPT" to building reliable, enterprise-grade AI workflows is the biggest hurdle for modern marketing teams. In this inaugural episode of The AI Native Marketer, we are joined by Daan Dagevos, Senior Automation & AI Strategist at Meister (the team behind MeisterTask and MindMeister). Daan takes us behind the scenes of how a privacy-conscious European SaaS company is successfully integrating AI into their daily operations. In this episode, we cover:
Links & Tools mentioned: Connect with us: | |||