The AI Native Marketer - Details, episodes & analysis

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The AI Native Marketer

Johanna Fagerstedt

Business

Frequency: 1 episode/24d. Total Eps: 13

A podcast for marketers and revenue leaders who are curious about how people actually use AI. Join Johanna Fagerstedt and guests from marketing and beyond as they share what they’ve tried in their everyday work. We don’t just talk theory. We get into the specific tools, the hard lessons learned and the real wins. If you want to get inspired for your own work and future-proof your career, this is the place for you.

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https://www.linkedin.com/in/johanna-fagerstedt/
3 shares
https://www.linkedin.com/in/jacob-gustin/
3 shares
https://www.linkedin.com/in/louise-de-sadeleer
2 shares

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Score global : 32%

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Stuart Shingler from Legora on Running Every Page of the Marketing Playbook at Once

Tuesday, November 3, 2026 • Duration 31:53

What would you do differently if you could build a marketing team from scratch today? Stuart Shingler got to do just that at Legora. In this episode of The AI Native Marketer, Legora’s Senior Vice President of Brand and Communications takes Johanna Fagerstedt behind the scenes at the Swedish legal AI company to explore what he’s had to unlearn and how his team keeps up when the product changes faster than a campaign can go live.

Stuart describes it as running “every page of the playbook at once.” When Legora had six weeks to rebuild its website, refresh the design and rethink how it talked about the product, the agency started designing while the team was still working on the messaging. Both shared early drafts so each could improve the other’s work. For Stuart, working in parallel takes people who feel confident enough to get started and comfortable enough to change course when someone else has a better idea.

Stuart explains how teams keep their work up to date in Notion so colleagues can act on the latest information without waiting for a handover. He shares why Legora moved on from quarterly business reviews and how three in-house designers handle 250 requests for sales materials a week.

There’s also a story behind that piece of paper Jude Law reads from in Legora’s campaign. The campaign took six months to make. The product was changing so quickly that the team wrote those lines just a week before filming.

We also get into why Stuart spends his morning walks talking to his dog. Turns out that’s sometimes where Legora’s next big idea for a campaign or event starts.

The AI Native Marketer - Details, episodes & analysis

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The AI Native Marketer - Details, episodes & analysis

Podcast details

Recent rankings

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Spotify

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Other21

LinkedIn6

Financial Times3

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Other21

LinkedIn6

Financial Times3