Explore every episode of the podcast Talkin' CRM
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Yuri Vedenin, Founder, UXPressia Talks Future of Journey Mapping Software | 19 Jun 2021 | 00:31:57 | |
Join our hosts Megan Heuer and Colin Brogan in a discussion of journey mapping actionability with UXPressia Founder Yuri Vedenin and the future features of journey mapping software | |||
| Customer Advocacy 2.0 With Deena Zenyk and Liz Richardson of the Captivate Collective | 21 Apr 2021 | 00:34:31 | |
Hear the founders of the Captivate Collective discuss the new generation of customer advocacy programs that go beyond "T-Shirts for Happy Customers" and drive real value for organizations 5:38 to 6:30 Updates to advocacy outcomes from seller-centric to helping customers get impact 6:40 to 7:38 Do your customers really identify as "advocates" and does it matter if they're seeing an impact from your company? 10:59 to 10:58 Where advocacy should reside in the organization and why 15:00 to 15:44 "Everybody wants a piece of the customer" Why advocacy is becoming a cross-functional capability in advanced companies 25:15 to 26:16 Get started by talking to your customers; don't assume what you need, ask and know what customers want 26:50 to 26:36 If you want business results, you need to have a real, documented strategy. Otherwise, you get stuck as the team with the t-shirts | |||
| Richard Owen on Predicting Customer Success: Talkin CRM S02E02 | 31 Mar 2021 | 00:31:51 | |
Colin Brogan and Megan Heuer interview Richard Owen, Net Promoter Score - NPS - pioneer, and Founder of predictive analytics firm OCX Cognition.   04:33  Richard isolates the fundamental problems with current NPS approaches 11:44 Richard explains that 90% of customer success comes down to just a few data points 17:48 Megan and Richard talk about breaking down cultural and organizational barriers 23:44 Colin and Richard discuss "Highlander" 1986 | |||
| Talkin' CRM S02E01 | 05 Mar 2021 | 00:34:46 | |
This week, Megan Heuer and I interview an amazing duo Ashleigh Cook and Jay Gaines and boy did they bring it! | |||