In response to popular demand from the community, the team at Swaay.Health have officially launched the Swaay.Health podcast. We were joined by veteran healthcare podcaster Carol Flagg for an exciting debut episode. Designed to provide the healthcare marketing community with valuable insights and engaging content, the podcast is a must-listen for marketers and PR professionals at health IT companies, provider organizations, nonprofits, and more. The podcast was born out of a desire to offer more convenient access to our content. Our mission is simple: deliver a dynamic mix of education, expert insights, and some much-needed levity to healthcare marketing professionals. Whether you're a seasoned CMO looking for strategic guidance or a newcomer seeking SEO tips, the Sway Health podcast promises to offer something for everyone. Authenticity is at the heart of our podcast, where we emphasize the power of genuine storytelling and sharing relatable experiences to build meaningful connections with our listeners. Be sure to check out our first episode including a fun twist, where we have a playful conversation about our dream podcast guests, which include the likes of Howard Stern, Albert Einstein, Gandalf, and even Brutus. Get ready for valuable, relatable content that will keep you coming back for more! You can also subscribe to the Swaay.Health Podcast on any of the following platforms (we're working to distribute to these platforms and will update links as the podcast is accepted): Apple Podcast YouTube Music Spotify iHeartRadio Pandora Amazon Music

Hear how Adam Otey is redefining success in healthcare marketing through high RQ (relational quotient) & high impact. He shares how connection, curiosity, and community fuel growth in the industry.

Through her advocacy and the legacy of her son August, Erica Olenski shows us that even in the hardest moments, art, optimism, and humanity can change the way we heal.

What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview.

The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing?

Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From building platforms like The Buzz and The Recap to championing candid voices across the industry, Mike is proving that earned vulnerability and human connection is what is important.

AI saves time and sparks ideas. But for many marketers, that relief comes with guilt. In a candid conversation, Brittany Quemby shared how she’s navigating that uneasy balance between efficiency and authenticity.

What does it take to be a rising star in healthcare marketing? For Shelby Auer, it comes down to people-first relationships, smart strategies, and a positive outlook that turns every pivot into progress.

One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she's been a marketing leader at larger companies like GE Healthcare and Microsoft and most recently at a startup company, DexCare. She's now transitioning to the next stage of her career where she's doing fractional healthcare CMO work and deciding where she wants to have an impact next. At this year's Swaay.Health Awards, her and her team won the healthcare marketing awards for Ad of the Year for their campaign "26 Days by DexCare." If you haven't seen it already, go and check it out. It's a humorous take on the reality that patients take 26 days on average to see a primary care doctor. The campaign jokes about all the things you could do in 26 days including learning to salsa dance, try parkour, or even master unicycling. To learn more about what went into this campaign, we chatted with Gier about how she felt when she won the award, the details of how they came up with this campaign, and how they were able to execute it at a smaller company. She discusses the challenges of using humor in marketing while also making sure that a serious subject isn't being treated lightly. Plus, how she leveraged her team to come up with such a creative campaign. While we had Gier, we also asked her about some of the differences she'd experienced doing healthcare marketing at larger and smaller companies. She notes how each have unique challenges. We also ask her to share what she believes are the keys to leading marketing efforts in the current healthcare marketing environment which is full of uncertainty. Plus, we learn what she considers the most underrated marketing tool, effort, or approach that not enough people are leveraging. Finally, we ask her how a healthcare marketing leader should be approaching AI. Check out our interview with Jamie Gier to glean important insights into how to lead a healthcare marketing team at large and smaller companies and other insights on healthcare marketing leadership. Learn more about DexCare: https://dexcare.com/

One of the most compelling reasons for a brand refresh? When the company quietly outgrows its old story. The visuals feel dated, the messaging no longer reflects the strategy, and what once felt right now feels limiting. That’s when the real work begins, especially if you’re designing a brand that resonates just as much inside the walls as it does outside.

We talk a lot about trust in healthcare, but rarely about what actually earns it. Patients may see your ads, visit your website, even give you 5-star rating, but what they really want to know is: will I be okay (ie: safe) here? Answering that question may be your most overlooked opportunity.

AI is transforming how healthcare marketers create content, but is speed coming at the cost of strategy? Matt DiVenere of Optimum Healthcare IT shares how lead with purpose, co-create with AI, and build smart content governance that scales.

In a world where facts are optional and trust is fractured; authenticity is the key to success. The healthcare brands that break through are not the loudest or most polished. They are the ones that feel real, speak plainly, and meet people where they are - even when it’s uncomfortable.

Healthcare brands don’t fail because they’re outdated, they fail because they stop reflecting who the organization has become. That tension between heritage and growth can be uncomfortable, but for one CEO, that was exactly what sparked a company-wide refresh.

What does it take to build an award-winning healthcare marketing team, especially at a nonprofit? Kathryn Ayers Wickenhauser of DirectTrust shares her insights.

Clinicians write thousands of notes. For years, patients rarely saw them. But in the U.S. it's now the law that patients can access their clinical notes. So what happens when they do? Turns out, they’re not just reading. They’re remembering care plans, catching critical mistakes, and surfacing details others missed

One of the most exciting sets of conferences to hit the world of healthcare IT is the HLTH USA and ViVE conferences.  For those not familiar with these conferences, the HLTH USA conference was established as a place to bring together healthcare innovation leaders from across the healthcare industry.  This includes startups, pharma, providers, payers, and more in one place to share all the innovation that's happening in healthcare. Shortly after HLTH's launch, CHIME got together with HLTH to create the ViVE conference.  With CHIME's involvement, it's no surprise that ViVE focuses more on the healthcare CIOs at provider organizations along with other provider leaders.  They both have what I'd say has become HLTH's signature brand experience and are very well run and executed. As we head into the fall health IT conference season, we had a chance to sit down with Jody Tropeano Greene, Head of Content at HLTH and Troy Goodwin, Account Director at HLTH to learn more about what we can expect from the HLTH USA conference happening in Las Vegas, October 19-22, 2025. Goodwin shares with us some of the main titles for who attends HLTH USA and Tropeano shares details on how they work to attract certain audiences including her work with content at the conference to ensure the right people want to attend and that those that attend get value from the conference. Each year HLTH seems to add a few more topics and healthcare areas to the conference, so we also ask Goodwin what growth areas we can expect at HLTH USA this year. Given that many in the Swaay.Health community are sponsors of HLTH and ViVE, Tropeano shared with us how they approach content at the conference and what content opportunities are available to sponsors.  Goodwin also shared some of the key strategies he's seen when working with sponsors to ensure they get the most ROI for their sponsorship investment. As we wrap up, we also talk about the difference between the two conferences HLTH and ViVE and some things about HLTH USA that healthcare marketing professionals may not fully understand.  Check out our interview below to learn more about HLTH's upcoming HLTH USA and ViVE conferences from Jody Tropeano Greene and Troy Goodwin. Learn more about HLTH: https://hlth.com/ HLTH is a proud sponsor of Healthcare Scene

Some organizations treat patient input as a formality. CARRA treats it like fuel. By inviting families to shape everything from research priorities to communications, they’ve built something rare: a model where patients are embedded not just included. It’s making their work stronger, smarter, and more sustainable. Here’s how.

According to Sue Robins, patient engagement has taken a quiet step backward since 2020. Organizations are looking for MBAs vs people with real lived experience. Patient feedback has been reduced to survey stats. There is still a lack of meaningful compensation for patients sharing their knowledge and insights. Can we improve?

Trust in healthcare is eroding. Yet, many provider organizations are still rolling out campaigns, portals, and digital tools for patients, but not with them. The result? Missed opportunities, avoidable costs, and fractured relationships. What if the key to rebuilding trust isn’t better messaging, but earlier listening?

A good rebrand means more than color palettes and logos. It means getting it right with the audience and stakeholders who matter most. To do that, sometimes you must break from industry norms. That’s what one healthcare organization did…and it paid off in spades, or more precisely paid off in positive comments.

Healthcare moves fast, but sometimes the laws guiding it don’t. Right now, a 1991 law meant to block dinner-hour robocalls is keeping Medicaid plans from texting patients. This restriction is creating very real access barriers for the patients who need care the most.

Healthcare organizations spend millions on patient portals, marketing campaigns, and digital front doors. But here’s the uncomfortable truth: if your team isn’t genuinely listening to patients, you're building on shaky ground. Learn why the biggest winners in healthcare today aren’t the loudest marketers, they’re the best listeners.

Search marketing isn’t dead, but it is unrecognizable from just a few years ago. Thanks to AI, long-tail queries, and shifting user behavior, the old rules no longer apply. If you’re still chasing high-volume keywords or flooding the web with generic posts, it’s time for a strategy check. Here’s what healthcare marketers need to know now.

Even when markets are rocky and uncertain, there are opportunities to get your health tech messaging out there. A perfect example of this is the opportunity for you to stand out at the upcoming HLTH USA conference. Learn from Jodi Amendola and Dalton Patterson from the Supreme Group on how you can make the most of your marketing budget in the current environment.

Rebrand projects usually take longer than expected – mostly because the deadlines can be shifted easily. Codametrix didn’t want this to happen, so they tied their rebrand to the annual HIMSS conference. They completed it in just ten weeks! Here’s how.

Too many healthcare brands treat social media like a digital billboard—constantly broadcasting their latest product updates, awards, or corporate milestones. That’s a mistake. Audiences do not engage with faceless brands. They engage with people. Hear how one CEO is succeeding by being himself online.

Getting media coverage in healthcare isn’t about sending out a press release and hoping for the best. It requires strategy, relationships, and a deep understanding of what journalists actually want. Here are a few strategies to get you started.

If you are a healthcare vendor trying to land a meeting with a CIO most of the most common marketing tactics simply don’t work. Cold emails? Ignored. Hoping to catch a CIO wandering an exhibit hall? Not happening. Trying to impress them with big-name customer logos or big revenues? Think again.

For healthcare organizations spread across multiple states and facilities, ensuring a consistent patient experience is no small feat. AdventHealth uses a unique approach, something they call their bow-tie model, to drive their patient experience initiatives at scale. Here’s how.

Healthcare marketing experts share creative strategies, career advice, and essential skills to help marketers thrive in the ever-evolving healthcare landscape.

Are we making progress towards breaking down the silos in healthcare? Graham Gardner, MD – CEO of Kyruus Health believes there is reason for optimism. He is seeing more collaboration between plans and providers. Here is what they are working on together.

Healthcare marketers face mounting pressure to deliver seamless digital experiences as patient expectations rise. Ensuring consistency across websites, apps, and social media is a smart, simple, and affordable way to improve patient experience while also building trust.

In our latest podcast, Saul Marquez from Outcomes Rocket shares some keys to an effective podcast in healthcare. Plus, he shares how AI is impacting marketing and ways you can leverage AI in your healthcare organization.

Are you seeing the convergence of PR and Marketing? Are you interested in how the PR landscape is changing? Are you wondering how AI will impact you? In this interview, Swaay.Health Award winner, Tim Busche from Envision Health shares insights on these topics and more.

Career pivots for healthcare marketers can feel like losing ground, especially when titles, teams, and routines define so much of our identity. But what happens when those anchors disappear? Sometimes the break is what clears space for the next chapter. This is a conversation with someone who’s lived it.

Scott Collins, President & CEO of Aria Marketing, shares his insights with the Swaay.Health team on building successful PR teams in the healthcare IT industry. Comparing team-building to assembling a jigsaw puzzle, Collins emphasized the importance of aligning diverse skills and goals. Rejecting competitive workplace cultures, he fosters collaboration and mutual support at Aria Marketing, prioritizing shared work and a culture of teamwork as key drivers of success. Listen now to learn more about Collins’ leadership philosophy and his strategy for cultivating high-performing PR teams. You can also subscribe to the Swaay.Health Podcast on any of the following platforms (we're working to distribute to these platforms and will update links as the podcast is accepted): Apple Podcast YouTube Music Spotify iHeartRadio Pandora Amazon Music

Most vendors think persistence and volume win healthcare deals. The reality? It’s the opposite. One healthcare leader shares how listening and thoughtful follow up are the key to success.

Sponsors are looking for more than logos on a banner at healthcare IT conferences. In this interview, Goodwin and HLTH leaders share how bespoke sponsorships—from branded experiences to curated speaking opportunities—can deliver real marketing value.

Amy Oliver and Carol Flagg, this year’s Swaay.Health Community Members of the Year, share their journeys into the community, what the recognition means to them, and why authentic connection is at the heart of Swaay.

Fall conference season is back, with user groups, big industry gatherings, and RSNA rounding out the calendar. We’re sharing the events we’re most excited about and the must-have items we carry in our conference survival kits.

For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patient engagement technologies directly impact financial performance.