Swaay.Health Podcast – Details, episodes & analysis

In response to popular demand from the community, the team at Swaay.Health have officially launched the Swaay.Health podcast. We were joined by veteran healthcare podcaster Carol Flagg for an exciting debut episode. Designed to provide the healthcare marketing community with valuable insights and engaging content, the podcast is a must-listen for marketers and PR professionals at health IT companies, provider organizations, nonprofits, and more. The podcast was born out of a desire to offer more convenient access to our content. Our mission is simple: deliver a dynamic mix of education, expert insights, and some much-needed levity to healthcare marketing professionals. Whether you're a seasoned CMO looking for strategic guidance or a newcomer seeking SEO tips, the Sway Health podcast promises to offer something for everyone. Authenticity is at the heart of our podcast, where we emphasize the power of genuine storytelling and sharing relatable experiences to build meaningful connections with our listeners. Be sure to check out our first episode including a fun twist, where we have a playful conversation about our dream podcast guests, which include the likes of Howard Stern, Albert Einstein, Gandalf, and even Brutus. Get ready for valuable, relatable content that will keep you coming back for more! You can also subscribe to the Swaay.Health Podcast on any of the following platforms (we're working to distribute to these platforms and will update links as the podcast is accepted): Apple Podcast YouTube Music Spotify iHeartRadio Pandora Amazon Music

Hear how Adam Otey is redefining success in healthcare marketing through high RQ (relational quotient) & high impact. He shares how connection, curiosity, and community fuel growth in the industry.

Through her advocacy and the legacy of her son August, Erica Olenski shows us that even in the hardest moments, art, optimism, and humanity can change the way we heal.

What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview.

The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing?

Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From building platforms like The Buzz and The Recap to championing candid voices across the industry, Mike is proving that earned vulnerability and human connection is what is important.

AI saves time and sparks ideas. But for many marketers, that relief comes with guilt. In a candid conversation, Brittany Quemby shared how she’s navigating that uneasy balance between efficiency and authenticity.

What does it take to be a rising star in healthcare marketing? For Shelby Auer, it comes down to people-first relationships, smart strategies, and a positive outlook that turns every pivot into progress.

One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she's been a marketing leader at larger companies like GE Healthcare and Microsoft and most recently at a startup company, DexCare. She's now transitioning to the next stage of her career where she's doing fractional healthcare CMO work and deciding where she wants to have an impact next. At this year's Swaay.Health Awards, her and her team won the healthcare marketing awards for Ad of the Year for their campaign "26 Days by DexCare." If you haven't seen it already, go and check it out. It's a humorous take on the reality that patients take 26 days on average to see a primary care doctor. The campaign jokes about all the things you could do in 26 days including learning to salsa dance, try parkour, or even master unicycling. To learn more about what went into this campaign, we chatted with Gier about how she felt when she won the award, the details of how they came up with this campaign, and how they were able to execute it at a smaller company. She discusses the challenges of using humor in marketing while also making sure that a serious subject isn't being treated lightly. Plus, how she leveraged her team to come up with such a creative campaign. While we had Gier, we also asked her about some of the differences she'd experienced doing healthcare marketing at larger and smaller companies. She notes how each have unique challenges. We also ask her to share what she believes are the keys to leading marketing efforts in the current healthcare marketing environment which is full of uncertainty. Plus, we learn what she considers the most underrated marketing tool, effort, or approach that not enough people are leveraging. Finally, we ask her how a healthcare marketing leader should be approaching AI. Check out our interview with Jamie Gier to glean important insights into how to lead a healthcare marketing team at large and smaller companies and other insights on healthcare marketing leadership. Learn more about DexCare: https://dexcare.com/

One of the most compelling reasons for a brand refresh? When the company quietly outgrows its old story. The visuals feel dated, the messaging no longer reflects the strategy, and what once felt right now feels limiting. That’s when the real work begins, especially if you’re designing a brand that resonates just as much inside the walls as it does outside.