Welcome to The OfferMojo™ Show — a podcast for experienced, values-led experts who want to build a clear, sustainable business strategy without hustle, bro-marketing, or burning themselves out.
I’m Lori Young — offer strategist, online marketer, and creator of the OfferMojo™ Framework. I help expert entrepreneurs turn scattered offers, messaging, visibility, and sales assets into one cohesive business ecosystem they can explain, sell, and scale with confidence.
If you’re building a service-based, expert-led business and you know your work has depth — but your offers, positioning, messaging, or sales path still feel harder to explain than they should — you’re in the right place.
On this show, you’ll find a mix of practical strategy sessions, behind-the-scenes founder reflections, and grounded guest conversations to help you make your business clearer, stronger, and more sustainable.
Together, we’ll explore questions like:
➝ Why isn’t my offer selling, even though I know the work is valuable? ➝ How do I know if my business is actually ready for more visibility? ➝ What’s missing in my positioning, pricing, structure, or messaging? ➝ How do I talk about my work in a way that feels clear, true, and compelling? ➝ How do I build a business that can grow without constantly reinventing, overgiving, or overriding my nervous system? ➝ How do my offers, messaging, visibility, and sales path work together as one ecosystem?
Whether you’re refining an existing offer, restructuring your business, or finally taking your expertise seriously, The OfferMojo™ Show will help you build a business that is easier to explain, easier to sell, and more sustainable to run.
Because your work matters — and your business should be built in a way that can actually hold it.
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E64: The Legal Checklist Every Online Offer Needs with Natalie Puglisi
Sunday, April 12, 2026 • Duration 52:46
Legal protection for online offers: what every coach and digital business owner needs in place before they launch.
On this guest episode of The Offer Mojo Show, Lori Young is joined by Natalie Puglisi, an online business attorney who specializes in helping coaches, course creators, and service providers protect their intellectual property and stay legally compliant. Together they walk through what Natalie calls the legal journey of an offer, from naming it to launching it to taking on clients.
This isn't about scaring you into action. It's about knowing what's actually required so you can build with confidence instead of quietly hoping nothing goes wrong.
We talk about:
Why running a trademark search before you name anything in your business can save you from a costly rebrand later
The difference between a copyright notice and a copyright registration, and when each one matters
What the FTC's "net impression" rule means for your testimonials, client stories, and income claims
The three documents every website needs, and what goes on your checkout page before anyone pays you
How to legally protect yourself when AI is part of your offer or your delivery process
If you have offers out in the world and you are not sure your legal foundation is solid, this episode is worth your full attention.
Guest Information:
Natalie Puglisi is an online business attorney who helps coaches, course creators, and service providers protect their intellectual property and stay legally compliant. She believes legal protection doesn't have to be scary or out of reach, and she's built her practice around making it accessible for digital business owners at every stage. She has been practicing law for 15 years, is a first-generation American, and started her career as a bankruptcy attorney before finding her true lane in online business law. Her template shop, Hey Contract, has legal documents for nearly every type of service-based business.
Legal templates for online businesses. I have used a lot of these. Here is my affiliate link for Natalie’s contract shop: https://heycontract.com/?aff=80
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
E63: Two Biz Besties on AI, Custom Bots, and What Nobody Tells You About Building in Public
Saturday, April 4, 2026 • Duration 53:39
You built something new. You poured months into it. You launched it and the results were not what you expected.
On this guest episode of The Offer Mojo Show, Lori Young is joined by brand strategist and Brand CEO founder Malika Malhotra to pull back the curtain on what it's actually like to build and launch AI-powered tools as a strategist — the wins, the honest misses, and the ongoing work of figuring out where this technology fits into a real expert business.
Lori and Malika both built their own suites of AI assistants (the OfferMojo Squad and the Brand Force) grounded in their proven frameworks. They launched around the same time, faced similar hurdles, and have been thinking through what it means to build in public when the technology is moving faster than any of us expected.
We talk about:
Why expert-built AI tools produce dramatically better results than generic prompting (and the client story that proves it)
What actually happened when they each launched — including a zero-sales email list launch and what they learned from it
The real fear behind why coaches hesitate to invest in AI tools, even from someone they trust
Why the human element in strategy and coaching will never be fully replaced, and where AI falls genuinely short
How to think about building your own AI processes without getting paralyzed by the pace of change
If you've been curious about AI in your own business but unsure whether to build something, buy something, or just keep watching from the sidelines, this conversation will help you think it through.
The OfferMojo Squad is Lori's suite of six AI-powered offer assistants, built on her proprietary frameworks and designed to help you build, structure, message, and map a complete offer ecosystem. It's available now for $297.
Guest Information: Mallika Malhotra is an award-winning brand strategist, mentor, and speaker who helps women entrepreneurs discover their power niche, develop their signature framework, and amplify their authority online. With a background in corporate advertising and years spent helping visionaries clarify their message, Mallika specializes in turning personal brands into category leaders. She's the creator of the Brand Authority Accelerator and a passionate advocate for showing up boldly and consistently, without losing your soul in the process.
E54: How Many Offers Do I Need? A Real Look at Your Offer Ecosystem
Friday, January 30, 2026 • Duration 19:45
There is a question that baffles a lot of transformation-focused coaches, consultants, and subject matter experts: How many offers do I actually need? In this episode, I invite you to put that question down and pick up a much better one. Instead of treating your business like a menu of random offers, we explore what it means to design an intentional offer ecosystem: a clear pathway that your clients walk to experience the transformation you want to be known for.
You will hear why some businesses thrive with one or two offers while others do beautifully with several, and why the number is never the real problem. I talk about the role of a strong core offer as the anchor of your business, the four types of offers that can exist in a healthy ecosystem, and how to think about your current season, goals, and capacity when deciding what belongs in your business. If you are tired of creating “more offers” and are ready to design something more aligned and sustainable, this conversation will give you a fresh perspective.
Chapters
00:00 Understanding the Offer Dilemma
04:42 Defining the Offer Ecosystem
11:38 Core Offer: The Anchor of Your Ecosystem
15:52 Designing Your Offer Ecosystem
Want a strategic set of eyes on your ecosystem of offers and understand the strengths and opportunities for building a more sustainable and aligned business? Join the waitlist for the OfferMojo 6-Pillar Offer Audit. https://api.onamissionbrands.com/widget/form/WjkFxkHtkt270NSDxjiL
Is your offer magnetic or muted by the noise?
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Link to free quiz:
E53: Money, Nervous Systems and Offers: How to Stop Stressing and Start Receiving
Friday, January 23, 2026 • Duration 53:17
Money, nervous systems, and offers might sound like three separate conversations, but in this episode you will hear how they are actually one system shaping how you earn, spend, and sell. Lori talks with Money Mindset Coach and licensed professional counselor Nichole Jones about why so many women feel stuck in money stress, even when they are doing “all the right things” in business.
Nichole shares her story of struggling to fill her private practice, discovering brain spotting, and healing the deeper money stories and generational beliefs that were living in her nervous system. Together, they explore how scarcity shows up as overgiving, underpricing, avoiding sales, and believing you have a “capacity problem,” when in reality your system does not yet feel safe to receive.
You will learn what a true wealth mindset looks like, why having money is not the same as feeling wealthy, and how regulating your nervous system can change the way you create and sell your offers. If you are ready for selling to feel more like flow than a fight, this conversation is for you.
Guest Bio
Nichole Jones is a Money Mindset Coach, licensed professional counselor, brain spotting consultant, Ayurvedic practitioner, and yogi. She helps female entrepreneurs stop stressing about money and start receiving more with ease by combining nervous system work, brain spotting, spirituality, and mindset tools. Through her Awakened Wealth program, Nichole supports women in healing generational money patterns, feeling more secure with their finances, and building businesses that honor both abundance and well being. With more than a decade of experience in therapy and coaching, she is devoted to helping women feel safe with money so they can grow their income and impact without constant anxiety.
E52: AstroStrategic Marketing Forecast for 2026–27 with Sheri Moise
Saturday, January 17, 2026 • Duration 47:47
In this episode of The Offer Mojo Show, I sit down with intuitive business astrologer and strategic advisor Sheri Moise to talk about her AstroStrategic Marketing Forecast for 2026 and 2027. Sheri blends 25 plus years of corporate sales and marketing with business focused astrology to help us understand why 2026 is not a clean fresh start, but a dual personality year.
We dig into what is really happening with buyer behavior and why she calls BS on the idea of a “trust recession.” From Sheri’s point of view, we do not have broken buyers. We have a wiser, more discerning buyer who is finally listening to their own inner wisdom first.
Sheri also walks us through the 18 month marketing cycle we are in, why the first half of 2026 is about recalibration, and why the real marketing shift lands after August 2026. We talk about the collapse of guru culture, the rise of guide by my side support, and how to think about timing, offers, and launches in a way that honors both your energy and your audience.
Guest Bio:
Sheri Moise is an intuitive business astrologer and strategic advisor with 25 plus years of experience in sales, marketing, and launch strategy. She helps entrepreneurs and business leaders plan, launch, and make decisions using timing and market cycle data rather than trends or urgency driven tactics.
Her work centers on marketing cycles, buyer readiness, and forward looking strategy, so clients can anticipate what is coming next instead of only reacting to past data. Sheri is known for translating astrological insight into practical, strategic guidance that supports sustainable growth, clearer decisions, and stronger audience connection.
She is currently deepening her studies with master level training in astrology and developing tools such as the Launch Timing Decoder, the Success Planet operating system, and Success Scopes, which are monthly astro informed marketing forecasts designed to help business owners plan with more intention.
E51: The Mastermind Offer Model: How to Keep Clients for Three Years, Not Three Months
Sunday, January 11, 2026 • Duration 48:57
What if one offer could grow your income and hold your clients for years, not months? In this episode of The Offer Mojo Show, Lori Young sits down with mastermind mentor and serial entrepreneur Jay Fairbrother to explore the mastermind as a premium offer model for coaches, healers, and thought leaders.
Jay shares how joining his first mastermind 25 years ago helped him grow his fundraising business from one million to ten million in revenue, and how that same group became his lifeline when he lost everything after the 2008 financial crisis and ended up living in a friend’s basement. Together, Lori and Jay unpack the difference between a true mastermind and glorified group coaching, why content is losing value in the age of AI, and how the “fewer, better, longer” approach can attract better quality clients who stay for the long haul.
If you have been craving depth, intimacy, and a more sustainable way to scale, this conversation will give you a new lens on what is possible.
Key Takeaways:
Masterminds provide a unique support system for entrepreneurs.
Jay Fairbrother's journey illustrates the highs and lows of entrepreneurship.
The importance of human connection in business is paramount.
Masterminds can lead to significant business growth and personal transformation.
Vetting participants is crucial for maintaining a healthy mastermind environment.
Creating intimacy in groups fosters deeper connections and trust.
The future of coaching may lie in the mastermind model.
Scaling a mastermind requires careful management of group dynamics.
Authenticity and vulnerability are key in mastermind settings.
Masterminds can be a powerful tool for those who dislike traditional selling.
Chapters:
00:00 Introduction to Masterminds
E50: 10 Simple Tweaks To Improve Your Offer (Without Burning It All Down)
Saturday, January 3, 2026 • Duration 43:29
If your offers are “fine on paper” but not quite landing the way they used to, this episode is your New Year reset. Instead of burning everything down and building a brand new offer, I walk you through 10 small, high impact tweaks that can help your existing offers match how buyers are actually saying yes in 2026.
We will talk about why vague, sweeping promises are quietly killing conversions, how to design a clear first win your clients can feel quickly, and what I learned from watching some people thrive in the OfferMojo Squad while others let it sit on the shelf. I will also share real client examples, like the “21 Days to a Brand New Life” offer and the Milwaukee dog trainer who nailed his tiers.
You will walk away with:
A clearer lens for evaluating your current offers
Specific places to add more guidance, accountability, and human support
A simple way to choose 2 or 3 tweaks to focus on this quarter
This is your invitation to let your offers evolve with you, without starting from zero.
Key Takeaways:
Sales feel a bit inconsistent for many coaches and experts.
Buyers today don’t want want big, vague promises. They want support to implement.
Improving offers is about making it easier for clients to get results.
Narrowing the promise can lead to more believable transformations.
Clients want to see quick wins to feel confident in their investment.
Reducing content while increasing guidance can enhance client experience.
Light accountability structures can help clients stay engaged.
Social proof should reflect real experiences and outcomes.
AI can serve as a personal implementer to enhance offers.
Human support is crucial for client success and engagement.
E49: Aha’s, TaDa’s, NoNo’s and Hell Yeses - Goodbye 2025 and Hello 2026
Monday, December 29, 2025 • Duration 35:17
What if you closed out 2025 by telling the whole truth about your year instead of pretending it was all momentum and magic? In this episode, I am walking you through the Aha’s, TaDa’s, NoNo’s and Hell Yeses that helped me say a wholehearted goodbye to 2025 and a very clear hello to 2026.
I share what really happened when I finally admitted that social media is not my favorite place to connect, why rebranding my podcast to The OfferMojo Show and centering my own expertise changed everything, and how fully owning the offer strategy lane made my business feel more aligned and a lot more fun.
I also talk about the deeper behind the scenes work. Weekly therapy sessions that helped me drastically minimize impostor syndrome, building the OfferMojo Squad and a simple backend that supports my nervous system, and releasing patterns of over giving so I could finally learn how to receive.
If you are ready to reflect honestly on your own year and set boundaries, offers, and intentions that actually fit who you are now, this episode will give you language, permission, and a framework to do that.
KEY TAKEAWAYS:
2025 was a year of deep transformation and emotional growth.
Setting boundaries is crucial for maintaining focus and energy.
Visibility alone does not build authority; positioning is key.
Celebrating small wins is essential for personal growth.
Overgiving can lead to burnout; learning to receive is important.
Intentional collaborations can lead to meaningful connections.
Simplifying tech can reclaim mental space and clarity.
Worrying is a waste of energy; trust in the process instead.
Choosing optimism and fun can enhance overall well-being.
2026 is a year for reaping the benefits of hard work.
CHAPTERS:
E48: Mastering the Game of LinkedIn to Build a Personal Brand + Sell More Offers with Natasha Walstra
Monday, December 15, 2025 • Duration 50:35
What happens when your business momentum disappears overnight? In this week’s episode, LinkedIn strategist Natasha Walstra shares the deeply human story of how her pipeline dried up during maternity leave and how she rebuilt her confidence, her clarity, and her revenue by returning to the simplest truth: relationships create results. Natasha walks us through her unexpected journey from cold-calling introvert to a relationship-driven entrepreneur who has mastered the art of social selling on LinkedIn.
We explore why good content alone is not enough, the mindset traps that keep coaches stuck, and the soft-sell strategies that helped Natasha sell out her offers without pressure, hustle, or overwhelm. She also breaks down the surprising power of PS lines, thoughtful engagement, and long-tail visibility on LinkedIn. Whether you're brand new to the platform or ready to deepen your presence, this episode offers a grounded, practical look at what truly works.
If you are craving a more aligned, human-centered approach to selling your offers, you will love this conversation.
Key Takeaways:
LinkedIn is a powerful tool for connection and personal branding.
Nurturing relationships can lead to sales opportunities.
Content creation is important, but engagement is key.
Social selling involves both content and conversations.
Your LinkedIn profile should reflect your current self.
Start by commenting on others' posts to build relationships.
Avoid cold pitching; focus on genuine connections.
Consistency in posting can lead to visibility and engagement.
Optimize your profile to attract your ideal audience.
Engage in DMs to foster deeper connections.
Chapters
00:00 Introduction to Personal Branding on LinkedIn
E47: The Quiet Business Problem No One Talks About
Monday, December 8, 2025 • Duration 33:13
Have you ever felt like you’re doing all the right things—showing up online, refining your messaging, and running consistent marketing—yet the results still feel flat? You’re not alone.
In this episode, Lori reveals the quiet business problem that most entrepreneurs overlook: unclear or misaligned offers. She explains why even strong marketing can’t fix a wobbly offer foundation and how this hidden gap affects everything from your visibility to your sales.
You’ll learn the ten signs that it might be time to work with an offer strategist, the key questions to ask before hiring one, and how to know when your business is ready for deeper strategy and support.
If you’ve been feeling stuck, scattered, or like something isn’t fully clicking in your business, this conversation will help you see what’s really going on beneath the surface—and how to rebuild your offer strategy with clarity, confidence, and alignment.
Listen now and start seeing your business through a new lens of clarity.
Takeaways
Your offers are the backbone of your business. Recognizing the signs of misalignment is crucial. Messaging clarity starts with offer clarity. Many entrepreneurs wait too long to seek support. A skilled offer strategist can transform your business. Confusion in offers leads to inconsistent sales. Customizing offers for every client can drain energy. A clear offer ecosystem supports sustainable growth. Investing in offer strategy is a smart business move. You deserve to feel confident in your offers.
Chapters
00:00 Introduction to Offer Challenges
10:04 Recognizing Signs for Offer Strategy Support
19:45 Common Mistakes to Avoid
22:47 5 Questions to Ask Before You Hire any Business Coach or Offer Strategist
30:18 Next Steps for Clarity and Support
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Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
02:20 Sherry Moise's Journey to Business Astrology
07:53 Skepticism and the Value of Astrology
11:56 Astrology as a Forecasting Tool
15:25 2026: A Dual Personality Year
18:59 Recalibrating for the New Marketing Cycle
24:53 The Collapse of Guru Culture
26:34 Building for the Future: Intentional Growth
27:30 Trust First Marketing: The New Currency
29:10 Understanding Buyer Behavior in a Trust Economy
31:22 Human-Centered Offers: The Shift in Marketing
33:20 Navigating Energetic Seasons in Business
35:08 The Disconnect: Technology vs. Human Experience
37:58 The Future of Marketing: Community and Inclusivity
40:07 The Role of Mentorship in a Discerning Market
43:15 Tools for Navigating Timing and Audience Engagement
Is your offer magnetic or muted by the noise?
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
05:36 The Impact of Masterminds on Business Growth
11:56 Transitioning Back into Coaching
20:14 The Fewer, Better, Longer Mastermind Model
27:23 The Importance of Human Connection in the AI Age
34:03 Navigating Growth and Group Dynamics
41:47 Getting Started with Masterminds
Guest Bio:
Jay Fairbrother is a serial entrepreneur, business coach, and mastermind guru with over 30 years of experience starting, buying, and selling seven-figure businesses. After using masterminds to grow his first fundraising company from $1M to $10M in revenue, Jay sold the business and later lost everything during the 2008 financial crisis. The long-term mastermind he had joined 25 years ago became his lifeline, supporting him emotionally, spiritually, and financially as he rebuilt his life and identity. Today, Jay is known as “the mastermind guy” and teaches coaches, speakers, and thought leaders how to design and launch high-ticket mastermind programs using his “fewer, better, longer” model. He is the creator behind SixFigureMasterminds.com and the story-driven Scalable Coach Magazine.
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
08:40 Navigating Challenges of Entrepreneurship and Parenthood
13:13 Understanding LinkedIn's Potential for Various Industries
17:48 Common Mistakes on LinkedIn and How to Avoid Them
24:03 The Reality of Content Creation and Engagement
28:23 The Importance of Social Selling
38:29 Practical Strategies for LinkedIn Success
43:03 Natasha's Offer and How to Connect
Guest Information:
Natasha Walstra is the founder of NearPoint Strategies, where she helps entrepreneurs, tech founders, and sales leaders transform LinkedIn into a powerful tool for connection, community, and business growth. Through a human-first approach to personal branding, content, and relationship-driven social selling, Natasha empowers her clients to build digital credibility and generate opportunities without cold outreach or burnout.
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.
Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales.
