Supply Chain Moves (Official Move Supply Chain Podcast) – Details, episodes & analysis

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Supply Chain Moves (Official Move Supply Chain Podcast)

Move Supply Chain

Business

Frequency: 1 episode/19d. Total Eps: 43

Supply Chain Moves gives DTC operators practical, no-fluff guidance, from product idea to on-time delivery, built on real numbers. Host Lara Guevara (CEO and Co-Founder, Move Supply Chain) turns vendor visits, factory audits, and live routing simulations into Monday-ready playbooks. This podcast also gives you ideas on how to have smarter China/Vietnam sourcing, logistics you can run on purpose, and tariff strategies that protect your margin. This one's for founders, COOs, and ops leads who want fewer surprises and better results. Subscribe now and listen to them all.

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Apple Podcasts

🇫🇷 France - management
13/02/2026
#95
🇫🇷 France - management
12/02/2026
#72
🇫🇷 France - management
11/02/2026
#45

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https://unboxedweekly.beehiiv.com/
12 shares
https://www.delphi.ai/larasupplychain
12 shares
https://www.v-trust.com/
2 shares

https://www.linkedin.com/company/move-supplychain
12 shares
https://www.linkedin.com/in/laarniguevara/
12 shares

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Score global : 32%

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43 | The One With the Invoice That Made a Founder Cry: A Line by Line Unit Economics Breakdown

Tuesday, February 10, 2026 • Duration 16:31

She thought she had a 72 percent gross margin best seller.Two years later, it was barely breaking even.

In this episode, Lara walks through the exact invoice and data set that stopped a fast-growing DTC founder in her tracks. What looked wildly profitable on paper collapsed to an 8 percent contribution margin once every hidden cost was accounted for.

You’ll hear a full, line by line teardown of real unit economics, including the eight costs most founders underestimate, miscalculate, or completely ignore between the supplier invoice and actual profit. Freight, duties, fulfillment, shipping, returns, customer service, CAC and more.

This is the math that turns “hero products” into silent cash drains. And it’s the framework Lara uses to help brands stop scaling busy businesses and start building profitable ones.

By the end of this episode, you’ll know exactly where to find these numbers in your own systems and how to build a unit economics spreadsheet that tells the truth about every SKU you sell.

If this episode helped make your supply chain a little less painful, share it with another founder because nobody deserves to learn these lessons the hard way. Follow Supply Chain Moves wherever you get your podcasts.

Connect with Lara & Move Supply Chain

Want to keep learning and connect with Lara and the Move Supply Chain community?

Follow & Subscribe:

Get more insights:

⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves
⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chain
SC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders

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42 | The One With the Margin Lie: Why Your 65% Gross Margin Might Actually Be 12%

Tuesday, February 3, 2026 • Duration 15:44

Most founders know their gross margin by heart.

Sixty-five percent. Seventy percent. A number that sounds healthy and investor-ready.

In this episode of Supply Chain Moves, Lara explains why that number is often lying to you.

Gross margin only tells you what it costs to make a product. It says nothing about what it actually costs to sell it, ship it, return it, and acquire a customer for it. And at the $500K–$3M stage, that blind spot quietly destroys otherwise great brands.

You will hear real examples of DTC founders scaling their “best sellers” straight into losses, including a hero SKU with a beautiful 68% gross margin and a negative contribution margin once the real costs were counted.

By the end of this episode, you will know exactly how to calculate the one margin number that actually matters and how to use it to make better decisions across marketing, inventory, and product strategy.

In this episode, we cover:

Why gross margin is a vanity metric at the growth stage
The difference between gross margin and contribution margin by SKU
A real example of a best-selling product losing money on every sale
The seven costs most founders forget to include in their margin math
Why your “hero product” might actually be your biggest problem
How to build a simple contribution margin calculator in a spreadsheet
What to do with products that have low or negative contribution margin
How to realign marketing, finance, and supply chain around one shared number

Key takeaway:

Gross margin is for pitch decks.Contribution margin is for survival.

33 | The One With Warehouse & 3PL Basics: What Founders Need to Know (Part 2)

Thursday, November 13, 2025 • Duration 03:01

In Part 2 of our Warehouse & 3PL series, Lara dives into how founders can save money, improve warehouse performance, and get ready for what’s next in fulfillment.

You’ll learn

- How an apparel brand freed up $50K a year by moving dead stock out of their 3PL

- How a supplement brand cut fulfillment fees by 12% through smarter rate negotiations

- Simple tools to track warehouse performance (even with just Google Sheets)

- How a shoe brand’s returns SOP saved weeks of inventory limbo

- What’s next for 3PLs — distributed fulfillment and automation, and what founders can do now to prepare

Key takeaway

Warehouse savings aren’t just about cheaper rates — they come from knowing what to track, what to move, and when to renegotiate.

Connect with Lara & Move Supply Chain

Want to keep learning and connect with Lara and the Move Supply Chain community?

Follow & Subscribe:

32 | The One With Warehouse & 3PL Basics: What Founders Need to Know (Part 1)

Thursday, November 6, 2025 • Duration 03:05

In this first part of the Warehouse & 3PL series, Lara breaks down what founders really need to know before outsourcing fulfillment. From the moment to stop self-fulfilling, to choosing the right 3PL partner, to spotting hidden costs that quietly drain margin, this episode helps you get logistics in order before BFCM chaos arrives. If you are still packing boxes yourself, consider this your sanity check.

What You’ll Learn

- The real role of your warehouse or 3PL: It is not just storage. It is the foundation of your customer experience.

- When to move from self-fulfillment to a 3PL: If you are packing 200 to 400 orders a month, start evaluating your options.

- What founders often get wrong about 3PLs: 3PLs specialize. A generalist partner can be the wrong fit for apparel, cosmetics, or oversized goods.

- Hidden costs to watch for: Watch storage models, minimum pick and pack fees, and returns handling so you do not bleed margin.

- How to check if your warehouse is healthy: Track these KPIs: order accuracy > 98%, on-time shipping > 95%, storage < 15% of logistics spend.

Real Brand Wins

- A $3M skincare brand switched from self-fulfillment to a 3PL and doubled revenue in 12 months after focusing on growth instead of packing boxes.

- Another brand cut storage costs by 50% by moving from pallet-based pricing to cubic-foot pricing.

Key Takeaway

The right warehouse setup does more than move boxes. It protects margin, improves customer trust, and gives you back the time to grow your brand.

Connect with Lara & Move Supply Chain

Want to keep learning and connect with Lara and the Move Supply Chain community?

31 | The One With the Holiday Chaos: Fix Your Supply Chain Before Your Support Team Breaks (Part 2)

Thursday, October 30, 2025 • Duration 02:56

In this episode, Lara dives into how DTC founders can turn their supply chains into a customer experience advantage — and even uncover hidden money in the process. From preventing wrong-item tickets to claiming refunds from vendors, she breaks down practical, real-world steps you can implement before Black Friday–Cyber Monday chaos hits.

What You'll Learn

- How to prep your warehouse for fewer support tickets → Double-check SKUs, product data, and barcodes to avoid “wrong item” issues.

- How to reduce “where’s my order?” tickets → Use tools like AfterShip or automated SMS tracking to keep customers informed.

- How to simplify and speed up returns → Build a clear, automated returns process to protect your CS team and improve resolution times.

- How to get money back from your vendors → Use defect and returns data to file vendor chargebacks and recover costs.

- How to turn CX + supply chain data into a growth advantage → Empower your support team with real supply chain visibility so they can respond with confidence and transparency.

Real Brand Wins

- A jewelry brand avoided 500+ wrong-item tickets with a pre-BFCM inventory audit.

- A candle brand cut 40% of WISMO (“Where’s my order?”) tickets by automating SMS tracking.

- An apparel brand reduced return resolution from 10 days to 3 using Google Sheets + Zapier.

- A fitness brand recovered $15K in vendor refunds by tracking defect data.

Key Takeaway

Better visibility, cleaner data, and smarter processes don’t just make your supply chain smoother — they make your customers happier and your brand more profitable.

30 | The One With the Holiday Chaos: Fix Your Supply Chain Before Your Support Team Breaks (Part 1)

Season 1 · Episode 30

Wednesday, October 22, 2025 • Duration 02:50

In this episode of Supply Chain Moves, Lara breaks down one of the most overlooked connections in DTC operations: how customer service issues often start in the supply chain. As brands gear up for BFCM, Lara reveals why ticket volume spikes, the top three supply chain problems that drive those complaints, and how fixing warehouse accuracy alone can cut tickets by up to 40%.

From delayed shipments and defective products to incorrect orders and costly returns, this episode shows how solving upstream inefficiencies can protect your brand’s margins and reputation, especially during the busiest time of the year.

Listen in to learn:

- Why 80% of customer service issues trace back to supply chain errors

- How one DTC brand slashed support tickets by fixing warehouse accuracy

- The hidden cost of not linking returns and defects to vendor claims

If you’re preparing for peak season, this one’s a must-listen.

Explore more and plug in:

Supply Chain Moves podcast hub: movesupplychain.com/supply-chain-moves

Vendor Visits (China & Vietnam): vendorvisits.movesupplychain.com

Lara’s YouTube channel: youtube.com/@supplychainlara

29 | The One Where You Build Your Supply Chain A-Team

Season 1 · Episode 29

Thursday, October 16, 2025 • Duration 04:54

You don’t need a massive ops team—but you do need the right roles.

In this quick episode of Supply Chain Moves, host Lara Guevara breaks down the must-have players behind a smooth, scalable DTC supply chain.

Whether you're flying solo or growing fast, this is your cheat sheet for who to hire, what they do, and how each role pays off in time, margin, and sanity.

You’ll learn:

✅ What a supply chain manager really does (spoiler: they end the chaos)

✅ Why forecasters are the unsung heroes of cash and inventory health

✅ How a logistics coordinator saves you from missed cutoffs and bloated freight bills

✅ The game-changing magic of a strong procurement/NPD lead

✅ When to hire these roles—and what happens if you don’t

If you’ve ever said “I’ll just handle ops myself a little longer,” this episode will change your mind. Because every delay, stockout, or freight fire drill has a root cause and usually, it’s a missing role.

Explore more and plug in:

Supply Chain Moves podcast hub: movesupplychain.com/supply-chain-moves

Vendor Visits (China & Vietnam): vendorvisits.movesupplychain.com

Lara’s YouTube channel: youtube.com/@supplychainlara

Supply Chain Lounge (free Slack): tinyurl.com/move-supplychain-lounge

28 | The One Where Finance Meets Supply Chain

Season 1 · Episode 28

Thursday, October 9, 2025 • Duration 36:04

Finance isn’t just bookkeeping—it’s oxygen for your supply chain.

When the cash stops flowing, production stalls, warehouses choke, and ads can’t move inventory.

In this episode of Supply Chain Moves, host Lara Guevara sits down with Judy, a controller who’s seen firsthand how missing financial visibility can quietly collapse even the strongest supply chain.

Together they unpack the decisions that tie your numbers to your operations—forecasting, purchase timing, cash allocation, and the messy realities that make or break peak-season readiness.

You’ll learn:
✅ Why finance and supply chain aren’t separate worlds and what happens when they operate in silos
✅ How weak cash-flow forecasting leads to delayed deposits, missed cutoffs, and “rush” freight that kills margin
✅ The early-warning signs in your numbers that reveal brewing supply-chain problems
✅ How to set optimal inventory levels without freezing cash or over-stocking slow movers
✅ The bare-minimum dashboards every founder needs: real inventory balance, cash runway, and SKU-level margins
✅ Why having “too much” money can be just as risky as not having enough and how to plan around both

Real examples include a founder who lost weeks of production waiting for budget approval, a team that paid for inventory but couldn’t afford the ads to sell it, and brands that scaled faster only after syncing their controllers with their supply-chain planners.

Explore more and plug in:
Supply Chain Moves podcast hub: movesupplychain.com/supply-chain-moves

27 | The One With the Logistics Wake-Up Call (Part 2)

Season 1 · Episode 27

Friday, October 3, 2025 • Duration 03:13

In Part 2 of our logistics mini-series, Lara gets tactical: how a simple carton optimization project can save ~$2/order, why 3PL SLA audits beat “surprise fees,” the no-bloat visibility stack (AfterShip + clean exports/Sheets), and the playbook for disruption-proof routing (split ports, split forwarders).

We wrap with what’s next: nearshoring (MX/LatAm) and AI-driven logistics for predictive tracking and auto-rerouting. If you want faster, cheaper, calmer ops, start here.

Explore more and plug in:

Supply Chain Moves podcast hub: movesupplychain.com/supply-chain-moves

Vendor Visits (China & Vietnam): vendorvisits.movesupplychain.com

Lara’s YouTube channel: youtube.com/@supplychainlara

Supply Chain Lounge (free Slack): tinyurl.com/move-supplychain-lounge

If logistics has felt like a black box, this episode gives you the vocabulary, the gotchas, and the practical moves to run it on purpose, not by accident.

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26 | The One With 10 Lessons From China and Vietnam (Part 2)

Season 1 · Episode 27

Sunday, September 28, 2025 • Duration 09:08

For this Supply Chain Moves episode, it emphasizes that real stories don’t just happen at the fair; they happen in factories.

In this episode we’ll have China–Vietnam deep dive, where Lara shares field-tested lessons from supplier visits: why you never skip the factory tour, how polish often signals higher costs (and better standards), what hesitant body language reveals, why bringing your own interpreter matters, and how showing up with real numbers—not mood boards—moves MOQs.

Meet the QC and R&D leads, ask for peak-season capacity plans, find a factory’s “hero” product, and don’t skip the dinner where deals close.

Explore more and plug in:

Supply Chain Moves podcast hub: movesupplychain.com/supply-chain-moves
Vendor Visits (China & Vietnam): vendorvisits.movesupplychain.com
Lara’s YouTube channel: youtube.com/@supplychainlara
Supply Chain Lounge (free Slack): tinyurl.com/move-supplychain-lounge

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Supply Chain Moves (Official Move Supply Chain Podcast) – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

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Supply Chain Moves (Official Move Supply Chain Podcast) – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

Other17

LinkedIn7

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

Other17

LinkedIn7

Youtube3