Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC – Details, episodes & analysis

In this episode of the Supersonic Marketing Podcast, Mark McC talks with Martin Williams, CEO of Rare Restaurants, which includes Gaucho and M Restaurants. They talk about Martin's journey in hospitality, leadership insights, and the transformation of Gaucho. 

The discussion covers important topics such as strong team engagement, innovative marketing strategies, and challenges in the hospitality sector. Additionally, Martin shares his favourite travel destinations, standout dining experiences, and his top restaurant picks, including Trinity by Adam Byatt.

About Guest

Martin Williams is the dynamic CEO of Rare Restaurants, the group behind some of the UK's most renowned dining brands, including Gaucho and M. With over two decades of experience in the hospitality industry, Martin is known for his visionary leadership and passion for creating exceptional dining experiences. 

He began his career at Gaucho, where he quickly rose through the ranks, eventually becoming the Managing Director. In 2014, Martin founded M Restaurants, which earned critical acclaim for its innovative approach to dining. His successful leadership at M led to his return to Gaucho as CEO, where he revitalized the brand and expanded its reach. Martin is deeply committed to sustainability, innovation, and cultivating a strong team culture. Under his guidance, Rare Restaurants has continued to thrive, making a significant impact on the UK’s hospitality scene. Martin’s expertise and dedication have solidified his reputation as a leading figure in the industry.

LinkedIn: https://uk.linkedin.com/in/martin-williams-61093814

Website: https://www.rarerestaurants.co.uk/

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode, Mark McC interviews two-Michelin-starred chef Akhtar Islam from Opheem. They discuss Akhtar's career, dedication to continuous improvement, and the evolving landscape of Indian cuisine and social media in the culinary world. Insights are shared on the challenges faced by the hospitality industry, the importance of authenticity, and Akhtar's future plans for his restaurant. Their conversation covers personal and professional growth, meaningful connections, and the communal nature of the industry.

About Guest

Aktar Islam is a celebrated Michelin Star chef and the visionary owner of Opheem, a modern Indian fine dining restaurant in Birmingham. Renowned for his innovative approach to Indian cuisine, Aktar blends traditional flavours with contemporary techniques, creating dishes that are both artful and memorable. His culinary journey began at a young age, inspired by his family’s heritage and passion for food. Over the years, Aktar has honed his craft, earning a reputation as one of the UK's leading chefs. He first rose to fame on television, winning BBC’s Great British Menu and appearing on MasterChef. 

At Opheem, Aktar’s commitment to excellence has earned him critical acclaim, including a coveted Michelin Star. Beyond the kitchen, he is known for his dedication to mentoring young chefs and his advocacy for sustainability in the food industry. Aktar continues to push the boundaries of Indian cuisine, making Opheem a destination for food lovers worldwide.

Instagram: https://www.instagram.com/aktarislam_/?hl=en-gb

Website: https://opheem.com/

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

In this episode, we sit down with rock legend Roger Daltrey and his son Jamie Daltrey, the founders of Lakedown Brewing Co. Roger and Jamie discuss their journey of building the brewery on their estate, which also includes trout farming and carp farming. We talk about the highs, the lows, and the importance they place on sustainability and community involvement.

They detail their involvement with the Teenage Cancer Trust, and the challenges faced by smaller charities like theirs in raising funds, especially in the shadow of larger charity events.

We also touch on Roger's music career, with anecdotes about past performances and the upcoming script for a biopic. The conversation also explores the future plans for Lakedown Brewing Co, including collaborations with other breweries and the potential opening of a pub. Overall, the episode provides a glimpse into the personal and professional journey of Roger and Jamie Daltrey, showcasing their dedication to both craft and charitable endeavours.

About Roger Daltrey & Jamie Daltrey

Roger Daltrey is a legendary musician and the iconic lead vocalist of The Who, one of the most influential rock bands in history. While his powerful voice and dynamic stage presence have left an indelible mark on the music industry, Roger has also ventured into the world of craft brewing. As a passionate advocate for quality and community, he co-founded Lakedown Brewing Co. with his son Jamie. The brewery, set in the picturesque landscape of the family farm in East Sussex, produces a range of premium beers that reflect the Daltrey family's dedication to excellence.

Beyond his contributions to music and brewing, Roger is renowned for his philanthropic efforts, particularly his work with the Teenage Cancer Trust. He has been instrumental in raising awareness and funds for the charity, which supports young people with cancer.

Jamie Daltrey, Roger's son, is an accomplished entrepreneur and co-founder of Lakedown Brewing Co. Combining his passion for craft beer with a commitment to quality and sustainability, Jamie has helped establish the brewery as a respected name in the industry.

Lakedown Brewery Co: https://lakedownbrewing.com/

Teenage Cancer Trust: https://www.teenagecancertrust.org/

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

SHOW NOTES 

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me: 

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

 

Brought to you by Engage Interactive 

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

 BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

 Giving clients the advice they need, when they need it.

 For Ideas | People | Trust, go to bdo.co.uk 

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me: 

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

 

Brought to you by Engage Interactive 

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

 BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

 Giving clients the advice they need, when they need it.

 For Ideas | People | Trust, go to bdo.co.uk

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me: 

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

 

Brought to you by Engage Interactive 

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

 BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

 Giving clients the advice they need, when they need it.

 For Ideas | People | Trust, go to bdo.co.uk

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me: 

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

 

Brought to you by Engage Interactive 

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

 BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

 Giving clients the advice they need, when they need it.

 For Ideas | People | Trust, go to bdo.co.uk

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me: 

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

 

Brought to you by Engage Interactive 

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

 BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

 Giving clients the advice they need, when they need it.

 For Ideas | People | Trust, go to bdo.co.uk

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

MARK MCC (MARK MICK-SEE), SUPERSONIC INC

I’m a rocket booster for your food, drink or hotel business. I will make a visible and commercial difference to your business across brand, marketing, digital, social and employee engagement.

I have worked in Brand, Marketing, Digital, Social and Employee Engagement for over 20 years with companies such as lastminute.com, Barclaycard, YO! Sushi and Pret A Manger.

I offer Strategy, Speaking, Workshops, Facilitation and Non Executive Director advice mainly for fast casual restaurants, fine dining restaurants, takeaway shops, coffee shops, delivery businesses, food and drink manufacturers, retail businesses, pubs, bars and hotels.

Find out how I can help your brand BOOM at: https://supersonic-inc.squarespace.com/

Follow me: 

Twitter: https://twitter.com/supersonic_inc

Instagram: https://www.instagram.com/supersonic_inc/

LinkedIn: https://www.linkedin.com/in/markmcculloch/

 

Brought to you by Engage Interactive 

Engage are a results-driven, digital agency working with large and mid-size businesses who share their ambition for growth.

They provide a deep expertise across a breadth of markets and are experts in the food, drink and hospitality sector.

They blend creative, technical and performance marketing to drive long-term customer value from cost-effective, low-risk solutions while increasing sales and market share.

They strive to continually deliver quality, passion and considered challenge through long-term, strategic partnerships, and call this Attention to Digital™.

For them, they do this because for their business, for their customers, and for everyone they §work with, the alignment of values, ambition and results are critical for success.

Find out more: https://engageinteractive.co.uk/

Supported by BDO

BDO have been long term supporters of the hospitality sector, passionate about supporting innovative entrepreneurs (on their journeys) & helping their clients succeed.

“That’s why they were keen to support Mark with this podcast..”

 BDO provides tailored advice to the sector across corporate finance, due diligence, tax and accounting matters.

 Giving clients the advice they need, when they need it.

 For Ideas | People | Trust, go to bdo.co.uk

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

 

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

 

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

[email protected]

07881314385

Eat Out to Help Out is over - NOW WHAT? Get in touch [email protected] and 07881314385 Even if you are extending it - NOW WHAT? I worry that we will teach customers to get back in and used to discounts which will hurt us and each other long term. Discounts can't last forever. Yes there is Christmas soon and we are hanging on for that, but what about Jan, Feb and beyond? Have you made the most of EOTHO? Have you captured all data, Bounceback for future occasions (can be value led rather than discount), home or last mile delivery, items that will live in people’s house reminding them of you, products on Amazon (or create them), and obviously giving them an experience they will never forget. What to do next… Brand - Diagnose what is good, bad and ugly about your brand. - Research on what your customer’s need and want, plus what they think about you (positive and negative). Also what is your problem? - - Awareness, Consideration, Intent, Purchase, Repeat Purchase? Find out and focus on where the biggest issue lies. - Segment the whole market, stand back and relook at the most valuable suitable segments for you. - Target those segments through every marketing and communications channel available to you. - Position your brand and what you do for that segment alone so you have multiple brand positions to persuade customers that you are the best option for them. - Brand codes. Do you have 4 or 5 stand out brand codes that are always distinctly you and also are they distinctive in your market (and beyond)? - Brand objectives. What 3 things do you want to focus on this year and a longer list of what you won’t. - Execution. Once the strategy is set get executing in terms of pushing your brand to your target audiences in all Owned, Paid and Earned Channels. - Set your budgets and get your brand tracking in place (measuring your positive and negative brand associations). - That should form most of what you need to get your brand plan written for the year. Marketing - Conduct more research into what customer’s want and need. - Research & STP then you start to form your marketing strategy and plan (including Owned, Paid and Earned) + Airship, Feed it Back, Wireless Social, Proper Social Media and Digital Help. - Product Development - Now that you have established your target segments - do you need to rethink or hero/tweak the products you have? - Distribution - COVID-19 has taught us that we need many channels to market, not just your offer within your 4 walls. You need a 4, 5, 6 Dimensional Approach to distribution. - Pricing - Conduct a proper pricing review. Don’t just reduce your price due to what your competitors are doing or just discount for the sake of it. - Create you campaign calendar and determine your Integrated Marketing Communication channels that best fit the targets you are going after. - Execute and continuously measure along the way. I know it is tough with budgets, time and resource at hand (especially now, but I am here to help you. Get in touch [email protected] and 07881314385 This podcast is sponsored by NFS Hospitality. About NFS Hospitality: With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator. Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution. At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs. Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests. Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions. And with 24/7 support from actual humans, you can always rely on NFS day or night. Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.   Our Silver Sponsors are: Airship and Toggle: Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers. Check out https://airship.co.uk/ for more information.   Saved by Robots: Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity. Visit Savedbyrobots.com to get in touch About Mark Mcc: Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever. For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact: [email protected] 07881314385